1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 29/10/2020
E.g., 29/10/2020
May 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0174-14 Universal Pictures
A 30 second video trailer for the film "A million ways to die in the west".
Upheld - Modified or Discontinued Entertainment Internet 28/05/2014
November 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0519-17 Bras n' Things
A window display, in video form moving provocatively in an overtly sexual manner.
Upheld - Modified or Discontinued Lingerie TV - Out of Home 22/11/2017
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0186-13 Yellow Brick Road Super
Opens with female with a child in pram, moves to Mark Bouris advertising superannuation then short shot of a male and female.
Upheld - Modified or Discontinued Finance/Investment 12/06/2013
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0552-16 Lottoland
Lottoland. All the lotto land with the grandma hiding her gambling habits on her mobile.
Upheld - Modified or Discontinued Gambling TV - Free to Air 08/02/2017
August 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
219-05 Bayer Australia Ltd
Bayer - Berocca - speeding train comes up behind athlete running on railway track
Upheld - Modified or Discontinued Health Products 09/08/2005
May 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
133-08 Trading Post Australia Pty Ltd
Trading Post - swing - young boy keeps pushing his little sister in the back, pushes tables & chairs, holds closed garage door so Mum can't get her car out etc so parents use Trading Post to buy a swing so he can push his sister
Upheld - Modified or Discontinued Media 19/05/2008
August 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0264-13 Fire and Rescue NSW
The advert was warning about Fire Safety in the Home and promoting having a Fire Safety Audit at home. The logo said NSW Government with GIO insurance and the NSW Fire Service.
Upheld - Modified or Discontinued Community Awareness 14/08/2013
May 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
145-06 Pulp
Pulp - Black Never Dies - young woman in black holding switched-on hairdryer, slips and falls into water-filled bath. As hairdryer sparks she sits up in the bath apparently unharmed
Upheld - Modified or Discontinued Clothing 09/05/2006
February 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
27-07 Extreme Boys Toyz
Extreme Boyz Toyz - motorbike ridden at speed across double lines and on corners
Upheld - Modified or Discontinued 13/02/2007
May 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
165-09 Coca-Cola South Pacific Pty Ltd
Coca Cola (165/09) - break up - Pay TV
Upheld - Modified or Discontinued Food/Bev Groceries TV - Pay 14/05/2009
August 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0299-12 Star Track
The advertisement shows how Star Track operates and we see parcels being sorted in a warehouse and trucks delivering the parcels. In one scene we see a young girl leaning out of the open window of a moving car to wave at someone. The tagline is 'Bigger. Better. Faster.”
Upheld - Modified or Discontinued Professional Services TV - Pay 08/08/2012
September 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0306-13 Naughty But Nice
The poster is in the window of a Naughty but Nice shop. It is a large poster of a woman's bottom wearing a G-string.
Upheld - Modified or Discontinued Sex Industry Poster 11/09/2013
February 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
298-98 Divots Golf Services Pty Ltd (Wembley Pro Shop)
Divots Golf Services - Wembley Pro Shop - "Whatever your handicap"
Upheld - Modified or Discontinued Retail 09/02/1999
August 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0341-17 Lexus Australia
The advertisement described the power and speed of the red Lexus sports car.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 09/08/2017
September 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0345-15 Youi Car Insurance
A car full of young people and the passengers are distracting the driver by using a mobile phone in the back seat.
Upheld - Modified or Discontinued Insurance TV - Free to Air 09/09/2015
September 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0353-12 ShearEwe
Image of a woman wearing a pink jumpsuit reclining on a chair whilst a man appears about to shear her as if she were a sheep. The text reads, "Shear Ewe Livestock Services. Taking the hard work out of hobby farming".
Upheld - Modified or Discontinued Professional Services Internet - Social - Other 12/09/2012
February 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0030-14 Enhance Clinic
It has a nude woman on it with a single line of the word Enhance across the nipple of the breast and her hand slightly over the vagina area.
Upheld - Modified or Discontinued Beauty Salon Billboard 12/02/2014
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0066-18 Sunraysia Marine
Radio commercial
Upheld - Modified or Discontinued Vehicle Radio 07/02/2018
September 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
362-06 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Nurofen - Samantha Perkins tells Georgie Parker she takes Nurofen Plus for strong pain, and Nurofen for mild pain. "I take Nurofen at the slightest sign of pain"
Upheld - Modified or Discontinued Health Products 12/09/2006
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0113-18 iSelect Pty Ltd
Choosing ISelect as a product due to rising costs of Health Insurance.
Upheld - Modified or Discontinued Insurance TV - Free to Air 21/03/2018
April 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0118-11 Liquor Alliance (VIC)
Young men are shown running through the streets at night placing stickers featuring the word "HUMP" on various signs, thus changing their intended meaning: Give Hump instead of Give Way, Express Hump instread of Express Post and so on. At the end of the advertisement the men are shown running in to a Thirsty Camel Bottleshop whilst laughing, and the voice over says, "Think Camel".
Upheld - Modified or Discontinued Alcohol 13/04/2011
June 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0160-19 Suzuki Australia Pty Limited
Advertisement for Suzuki with the slogan ‘for fun’s sake’. The ad features a car careering through water and mud, and circling a suburban roundabout. The ad begins by talking about driverless vehicles.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 12/06/2019
June 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
187-03 Nissan Motor Co (Aust) Pty Ltd
Nissan - 350Z - trailer for DVD "The Run" - car speeds through streets of Prague.
Upheld - Modified or Discontinued Cinema 10/06/2003
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0195-13 Nissan Motor Co (Aust) Pty Ltd
TV advertisement for Nissan Pulsar Hatch.
Upheld - Modified or Discontinued Vehicle 19/06/2013
0204-13 Nissan Motor Co (Aust) Pty Ltd
The New Nissan pulsar ad of two people speeding to a hospital - she's pretending she’s pregnant and his timing his effort to get her there.
Upheld - Modified or Discontinued Vehicle Cinema 19/06/2013
June 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0199-11 Steer Bar & Grill
Postcard ad. Double sided. One side features female legs with short skirt and high heels with the text: 'Find a great bit of skirt at Steer.' Reverse side features a meat tray and a cooked steak with text detailing steak varieties etc available at Steer.
Upheld - Modified or Discontinued Mail 22/06/2011
March 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
77-07 Medibank Private Ltd
Medibank Private - young girl ironing curly hair straight "We can't stop kids being kids"
Upheld - Modified or Discontinued Insurance Print 13/03/2007
September 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0308-19 South Australian Tourism Commission
This television advertisement depicts an elderly man visiting tourist sites in South Australia.
Upheld - Modified or Discontinued Travel TV - Free to Air 25/09/2019
July 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0289-12 Queensland Theatre Company
A couple are lying down on their sides. The lower half of their bodies is covered in a silky fabric. The female is looking directly at the camera and has a light coloured gown on. The male, shirtless, has his arm wrapped around the female. The text reads, ""Queensland Theatre Company. Ignite your love of theatre. Buy a flexible season ticket and save up to 30%. theatre2012.com.au.""
Upheld - Modified or Discontinued Entertainment Billboard 25/07/2012
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
163-09 Dreams Gentlemen's Club
Dreams Gentlemen's Club (163/09) - billboard bright pink background with young woman in bikini with one arm up behind head and other covering her breasts.
Upheld - Modified or Discontinued Sex Industry Outdoor 22/04/2009
January 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0016-20 Spiral Foods
This website advertisement is a product listing for Minced Garlic.
Upheld - Modified or Discontinued Food/Bev Groceries Internet 22/01/2020
August 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
270-06 Kimberly-Clark Aust Pty Ltd
Kimberly-Clark - Kleenex - father at hospital gazing at a baby wearing a hat thru nursery window at hospital, wife directs him to correct baby and they wipe tears away with tissues
Upheld - Modified or Discontinued Toiletries 08/08/2006
June 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
172-00 Heart Research Institute Ltd (The)
Heart Research Institute - 'forget schizophrenia'
Upheld - Modified or Discontinued Community Awareness Print 13/06/2000
August 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0307-15 Airtrain Brisbane
Ad with copy: "Don't worry about getting to the Gold Coast, only worry about your sick tan."
Upheld - Modified or Discontinued Travel Outdoor 12/08/2015
September 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0335-13 Murray Goulburn
A girl is shown though a series of situations to be a fluorescent, glowing green. Other children are cautious of her and she is used to light the bonnet of a car which has broken down. Her parents express concern. The words 'PRESERVATIVES HAVE CONSEQUENCES' appears on the screen.
Upheld - Modified or Discontinued Food/Bev Groceries Internet 25/09/2013
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0008-15 Sinchies
Email sent out about smuggling alcohol in pouches from company that make them.
Upheld - Modified or Discontinued Retail Internet 28/01/2015
September 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
310-07 The Hellfire Club
The Hellfire Club - internet - obese woman holding cigarette, naked from waist up
Upheld - Modified or Discontinued Entertainment Internet 11/09/2007
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0052-16 Sexyland
Billboard shows naked women's legs spread out with male legs in between and socks on. On the other side are items sold in the shop.
Upheld - Modified or Discontinued Sex Industry Billboard 24/02/2016
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0060-18 Chrysler Australia Pty Ltd
Various shots of a Jeep and summer activities such as surfing and canoeing.
Upheld - Modified or Discontinued Vehicle TV - Pay 21/02/2018
April 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0115-14 Dollar Shave Club
A man walks through a warehouse, doing various things catches a tennis raquet in his left hand, hit a tennis ball, then gets on the front of a reversing forklift, then hold a box while a worker extends the tape while he hits it with a huge blade, then throws the box to a person wearing a bear suit, then walks alnong a pile of parcels. The ad is here http://au.dollarshaveclub.com/
Upheld - Modified or Discontinued Finance/Investment 23/04/2014
March 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0130-17 Doug Moran National Portrait Prize
It is about 4m high by 8m long at street level on front of the Moran building at 13-15 Bridge St. It is advertising the Doug Moran National Portrait Prize.
Upheld - Modified or Discontinued Other Poster 22/03/2017
May 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0141-14 St. George Scrap Metal
Billboard in Rockdale for St. George Metal Recovery with tagline:"They are definitely not the largest but I wouldn't sell my stuff to anyone else".www.2scrap.com.au
Upheld - Modified or Discontinued Hardware/Machinery Billboard 14/05/2014
May 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0155-13 Global Herbal Products
I was disgusted to see, a sexual enhancement product that is shown on a full wrapped surfside bus on the Gold Coast. This advertisement mentions sex, enhancement and has nudity, a girl topless, showing a small area of her breast while intimately cuddling a man.
Upheld - Modified or Discontinued Food/Bev Groceries Transport 22/05/2013
April 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0158-16 Grill'd
Posters that say "The Good SHIT" which is meant to be clever, because it's about ScHnITzel, but it is a poster with "SHIT" on it in a damn shopping centre food court, which has little enough class as it is.
Upheld - Modified or Discontinued Food/Bev Venue Poster 13/04/2016
June 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0189-14 Kinki Gerlinki
The advertisement is for a 'flash' three day sale. It depicts a male Figure holding open his coat to a female figure who is facing him with her face covered by her hands.
Upheld - Modified or Discontinued Clothing Internet 11/06/2014
April 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
23-98 Wild FM
Wild FM - "Can't dance? Don't listen"
Upheld - Modified or Discontinued Entertainment Print 14/04/1998
July 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0247-13 Mondelez Australia Pty Ltd
The advertisement is for Oreo chocolate biscuits. The advertisement shows a bright blue background with animated Oreo cookies arranged neatly in even rows, as if ready for a game. As the catchy “wonder filled” theme jingle begins, Oreos flip over in time with the music to show their white filling, and the word “wonder” appears on the screen, with an Oreo for the ‘o’. An animated sequence then begins with a cartoon hand holding an Oreo zooming through the sky spelling out words in time with the jingle.
Upheld - Modified or Discontinued Food/Bev Groceries 24/07/2013
July 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0191-19 Brand Developers
This is about the advertisement of the "Sunshine Blade Instant Heater".
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 10/07/2019
June 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0278-17 Paramount Pictures Australia
The ad is for the film Baywatch
Upheld - Modified or Discontinued Entertainment TV - Free to Air 21/06/2017
August 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
262-08 IKEA (WA)
IKEA WA - woman changes light globe without turning off power
Upheld - Modified or Discontinued 13/08/2008

Pages