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Ad Standards Community Panel Cases

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E.g., 29/01/2022
E.g., 29/01/2022
September 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0408-17 Roadshow Films
The advertisement for this horror movie shows frightened children being chased by a grotesque clown.
Upheld - Modified or Discontinued Entertainment TV - On Demand 27/09/2017
August 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0246-19 The Palace
This TV Out Of Home advertisement features a blonde woman in a white bikini with black stockings posed upside down between a man's legs. She is pulling the centre string of her bikini down.
Upheld - Modified or Discontinued Entertainment TV - Out of Home 07/08/2019
December 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0416-13 Good Time Burgers
A burger company advertising burgers by displaying the naked buttocks of a woman, in between which a burger patty is lodged (ie, the woman's naked buttocks act as a burger bun). The woman is lying in a suggestive position with a close up of her naked bum. The catch phrase is "the freshest fun between the buns"
Upheld - Modified or Discontinued Food/Bev Venue Print 11/12/2013
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0091-15 Northern Rock Pest Control
Man forgets to add something and is slapped and sworn at...the word Malaka is used
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 25/03/2015
January 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0039-20 Ola Cabs
This television advertisement depicts various scenes of people being dropped off and picked up by Ola Cabs.
Upheld - Modified or Discontinued Travel TV - Free to Air 22/01/2020
September 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
273-03 Just Jeans Group
Just Jeans - Jay Jays - young people ride bicycles into bushes.
Upheld - Modified or Discontinued Clothing 09/09/2003
April 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0133-18 Trelly's Tackle World
The advertisement is referring to products that could help with "open season" (duck season). The man is wearing camouflage and says it's open season and behind him there are a series of pictures that run with a strike through them including the greens political party symbol, picture of Muslim fighters, suggesting that they are targets in open season.
Upheld - Modified or Discontinued Sport and Leisure TV - Free to Air 11/04/2018
October 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0465-17 Universal Pictures
Advertising an upcoming movie in the cinema. - Snowman
Upheld - Modified or Discontinued Entertainment TV - Free to Air 25/10/2017
December 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0479-15 House of Smiles
The advertisement presents a driver travelling with a passenger who warns the driver of a speed camera up ahead. The driver in the advertisement is heard to speed up the vehicle and says "smile" (inferring good dental work) so they can be captured by the flashing speed camera.
Upheld - Modified or Discontinued Health Products Radio 09/12/2015
April 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0076-21 Sportsbet
This Pay Tv advertisement features animated images promoting wagering on the NRL.
Upheld - Modified or Discontinued Gambling TV - Pay 14/04/2021
January 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0497-11 Queensland Theatre Company
A couple are lying down on their sides. The lower half of their bodies is covered in a silky fabric. The female is looking directly at the camera and has a light coloured gown on. The male, shirtless, has his arm wrapped around the female. The text reads, "Queensland Theatre Company. Ignite your love of theatre. Buy a flexible season ticket and save up to 30%. theatre2012.com.au."
Upheld - Modified or Discontinued Entertainment Print 18/01/2012
May 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0165-12 BMW Group Australia Ltd
Image of a BMW driving on a road and the male seated in the front right hand seat has his elbow resting on the window so it sticks outside the car. The image appears in an international brochure for the BMW X1.
Upheld - Modified or Discontinued Vehicle Print 09/05/2012
December 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0344-21 Jalna Dairy Foods
This television advertisement depicts a teenage girls day.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 08/12/2021
December 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0565-17 Stan
I’m not sure the rating of Kath n Kim however the brief ads for the new show “SMILF” I’m Stan that came up during its “on demand” viewing on 9now involved frequent use of “fuck” and also in another ad for the same show, the star of the show tells us why we should watch SMILF is because “there is a lot of full frontal nudity” and goes on to spell it out: there is a lot of cock, lot of “peen”, lot of dick etc
Upheld - Modified or Discontinued Entertainment TV - On Demand 19/12/2017
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0202-13 Dads 4 Kids
Shows different ways that Dads can interact with their kids and the "imaginative" ways kids see this interaction / play.
Upheld - Modified or Discontinued Community Awareness 26/06/2013
June 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0225-15 Nestle Australia Ltd
The television commercial is a recent commercial for Uncle Tobys Oats.The scene is a family in a kitchen consisting of a middle aged man, his wife and daughter. The man proceeds to prepare a bowl of oats and says to his wife, did you know that Uncle Toby's Oats with milk are naturally rich in protein, which helps build muscles and they're a superfood.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 10/06/2015
May 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
125-08 Mortgage Now
Mortgage Now - "Is your lender (screw)ing you?" - and image of two monkeys copulating
Upheld - Modified or Discontinued Finance/Investment Outdoor 19/05/2008
June 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0280-18 Betta Electrical Kingaroy
It was an advertisement regarding staff in the different positions in the company and showed someone coming out of a fridge.
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 20/06/2018
August 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0296-12 Nestle Australia Ltd
The advertisement portrays a scenario that reflects a child’s reluctance to follow their parent’s instructions and take the necessary precautions to ensure safety in active play. The mother and son have some dialogue back and forth relating to what gear he needs to wear. The mother offers him a milo as part of this which he eagerly agrees to have.
Upheld - Modified or Discontinued Food/Bev Groceries Radio 08/08/2012
October 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
474-09 Telstra Corporation Ltd
Telstra - (474/09)TV - cyber bully -'Brad' with green face mask tries to stop his partner 'Emma' posting photo to internet
Upheld - Modified or Discontinued 14/10/2009
425-09 Nautilus Marine Insurance Agency
Nautilus Marine Insurance Agency - (425/09)image of boat crammed full with illegal immigrants 'there's boat people and ... there's boat people'
Upheld - Modified or Discontinued Insurance 14/10/2009
July 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
181-05 IGA Food Stores
IGA - supermarket ad shows a skateboarder performing a stunt without wearing a helmet
Upheld - Modified or Discontinued Retail 12/07/2005
May 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
184-09 McDonald's Aust Ltd
McDonald's Australia Ltd (184/09) TV Happy Meal/Monsters v Aliens movie promotion "can I get a salad?'
Upheld - Modified or Discontinued Food/Bev Groceries 14/05/2009
December 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
576-09 Lexus Australia
Lexus 576/09 Internet ad. Images of Models of Lexus vehicles with fog lights on.
Upheld - Modified or Discontinued Internet 09/12/2009
September 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0369-15 Redwave Media
The advertisement describes a number of circumstances where someone may be giving you the "shits" and explains a wrapped packet of camel faeces will be anonymously delivered to them on your behalf for the cost of 10 or 20 dollars.
Upheld - Modified or Discontinued Entertainment Radio 23/09/2015
February 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0053-13 Chrysler Australia Pty Ltd
The ad shows a 'geeky' guy fixated on a very attractive woman, who is bending over in a dress. You see her from the side, but the ad indicates that the man would be able to see her underwear. He watches her, she comes over, speaking Italian and berates him for peering at her. She then whispers in his ear, kisses him, dips her finger in his coffee, drops some on her cleavage and has him lick the remaining froth from her finger. The ad then shows that he was imagining the woman and is shown looking at the Fiat Abarth car.
Upheld - Modified or Discontinued Vehicle 27/02/2013
September 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0401-16 Brand Collective
*Quote*We're sick of being socially engineered and we shun political correctness.We're young and we're rooting for change.We are children of the sun and are comfortable in our own skin, so don't tell us who to love or how to be.Our campaign is all about the celebration of sexual expression whilst remembering to stay safe.For this reason we've joined arms with Ansell condoms in support of safe sex, as whilst we're all about rooting, we believe in 'safety first'.So stay safe this summer and root for us, root for change, root for VOLLEY.GET BEHIND US#GRASSR
Upheld - Modified or Discontinued Clothing Poster 28/09/2016
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0088-18 Illawarra Toyota
The current Illawarra Toyota TV ad includes acts of illegal (woman hanging out of top of car); dangerous (speeding across flooded causeway) and reckless (talking and not concentrating in traffic) driving.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 21/02/2018
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0092-18 Brake & Auto parts Mackay
Throughout the ad, the word [email protected]#k is used 3 times and although it is bleeped over, it is blatantly obvious what the person is saying.
Upheld - Modified or Discontinued Automotive Radio 21/03/2018
November 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0350-19 Yum Restaurants International
The advertisement is set in the evening and depicts three women waiting at the front of a queue to get into a venue. They are refused entry and a smaller group of people behind them are let in instead. The women start complaining to the venue’s bouncer. Suddenly, one of the women spots a large billboard depicting a KFC $4.95 Fill Up deal. The woman who spots the billboard then exclaims “shut up and take my money!”. The scene cuts to the three women in a car, driving slowly past the venue whilst enjoying KFC with abandon. The bouncer and those in the queue look at them as they pass by.
Upheld - Modified or Discontinued Food/Bev Venue TV - Free to Air 13/11/2019
March 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0081-20 Brisbane City Council
The 15 second Youtube advertisement features a man riding a bike along a bridge as part of the Brisbetter campaign.
Upheld - Modified or Discontinued Community Awareness Internet - Social - Other 11/03/2020
August 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
277-08 Mitsubishi Motors Aust Ltd
Mitsubishi - Lancer - defy physics - hammer the straight - scream through the corner
Upheld - Modified or Discontinued Print 13/08/2008
November 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0449-15 Sportsbet
This ad shows a gambler at the races with what appears to be a very nasty case of sunburn beneath where binoculars would have been. It includes the comment "Don't worry it's only second degree".
Upheld - Modified or Discontinued Gambling TV - Free to Air 11/11/2015
October 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0295-20 Grill'd
The front of this voucher features the words "you did awesome" and features an illustration of three cows on a podium. The first cow holds a burger, the second is on a surfboard and the third is holding a basketball.
Upheld - Modified or Discontinued Food/Bev Venue Promotional Material 21/10/2020
April 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0142-10 Charcoal Chicken
A woman is dressed in a corset, swim suit bottoms with a skirt attached, black stockings and chicken feet. The camera scrolls down the woman's body. Various words appear on the screen to coincide with the part of the woman being shown. Text states 'succulent wings', 'tender breasts', 'juicy thighs', 'nice legs' . As the camera reaches the woman's feet it reveals that the woman is wearing large costume chicken feet. The text concludes with the name and logo for the company 'Charcoal Chicken'.
Upheld - Modified or Discontinued Food/Bev Groceries 28/04/2010
May 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0130-21 Unilever Australasia
This Instagram post features a video of a woman eating ice-cream. The caption states "@magnum has created all my favourite things in one tub! My tip, just add two spoons for the illusion of sharing. But best to eat tub to oneself to reach ultimate satisfaction #MAGNUMluxegOLD #delicious Available at Woolworths, Coles and IGA".
Upheld - Modified or Discontinued Food/Bev Groceries Internet - Social - Instagram 26/05/2021
April 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0162-17 Brand Collective
The online advertising (2 images) at https://www.volley.com.au/campaign.html, shows people riding a motorcycle.
Upheld - Modified or Discontinued Retail Internet 26/04/2017
December 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0540-17 Warner Village Theme Parks
Cinema advertisement for Movie World Fright Night event prior to 6pm screening of Bladerunner 2049 on 6 October 2017.
Upheld - Modified or Discontinued Entertainment Cinema 06/12/2017
May 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0192-14 Valvoline (Aust) Pty Ltd
A young man driving a car
Upheld - Modified or Discontinued Automotive TV - Pay 28/05/2014
May 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0234-17 Sportsbet
Featuring Ben Johnson -Gold medallist 1988 Olympics
Upheld - Modified or Discontinued Gambling TV - Free to Air 24/05/2017
November 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
408-08 Jamba! GmbH
Jamba - Jamster - Achmed the dead terrorist - "Silence! I am going to kill you"
Upheld - Modified or Discontinued 12/11/2008
August 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0304-15 Advanced Medical Institute
Premature ejaculation
Upheld - Modified or Discontinued Professional Services Radio 12/08/2015
August 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0316-11 ILG Little Bottler
Back page of the Little Bottler #7 (Jul/Aug) catalogue featured a Jim Beam White 700ml 2 for $60 offer with two females next to the two bottles. They are wearing shorts and high heels.
Upheld - Modified or Discontinued Alcohol Print 24/08/2011
June 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
182-08 Hutchison 3G (Australia) Pty Ltd
Hutchison 3 - Madder than diabetic
Upheld - Modified or Discontinued 11/06/2008
202-08 Balfours Pty Ltd
Balfours - describes woman as 'face like the back end of a bus'
Upheld - Modified or Discontinued Food/Bev Groceries Radio 11/06/2008
March 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
55-10 Retail Food Group
Retail Food Group - Donut King 'Ice Age 3 combo' (55/10) Internet. Features scenes and characters on which toys are based.
Upheld - Modified or Discontinued Food/Bev Groceries Internet 10/03/2010
March 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
86-09 Unit
Unit - Print (86/09) - Freerider Magazine - Casino table
Upheld - Modified or Discontinued Other Print 11/03/2009
October 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0399-11 Unilever Australasia
The Video starts with the statement “Lynx presents – Rules to the game – Episode #1: Rugby”. A narrator then reads out a number of rugby rules while these rules are played out by a group of young women dressed in sports briefs and short shirts in the national rugby colours of Australia and New Zealand. At the end of the video we see the winning Australian team celebrating and the words “Lynx Know your game” appear. Voiceover: “Go you good thing”
Upheld - Modified or Discontinued Toiletries Internet 26/10/2011
October 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0407-14 Coles
Curtis Stone was advertising for Coles fresh spring apples
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 22/10/2014
October 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0411-14 Builders Academy Australia
Advertisement depicts a builder demonstrating his skills after completing a Builders Academy training course. Includes throwing a chisel, jumping off a building and firing a nail gun freely in the open
Upheld - Modified or Discontinued Education TV - Pay 08/10/2014

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