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Ad Standards Community Panel Cases

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E.g., 18/08/2022
E.g., 18/08/2022
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0039-11 Wicked Campers
White sticker with red splatter marks and red lettering reading, "Kangaroo's [sic]. Run the fuckers down. wickedcampers.com."
Upheld - Modified or Discontinued Professional Services Transport 23/02/2011
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0039-12 Telstra - Sensis Pty Ltd
Advertising for the Campaign consisted of two parts, a marketing communication sent by email to subscribers of the Yellow Pages® Offers site (“Email”) and an online offer preview page (“Preview Page”). The Email featured a $13 price point at which Anti-slip pads were made available for sale, a thumb nail image of a motorist holding a mobile device and a “view” button. Recipients of the email who clicked on that button were redirected to the Preview Page.
Upheld - Modified or Discontinued House Goods Services Internet 22/02/2012
0047-12 7-Eleven Stores Pty Ltd
The advertisement features an image of a “Ginger Beer” flavoured SLURPEE drink on a sandy beach with the slogan “FLAVOURS OF SUMMER”. It is accompanied by the text: “Ginger was less popular than a redheaded step-child until some clever so-and-so turned it into a drink. Now that Ginger Beer is a Slurpee, it’s more popular than sizzling prawns on a barbie.”
Upheld - Modified or Discontinued Food/Bev Groceries Print 22/02/2012
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0041-17 Anytime Fitness
On street advertising board advertising gym membership for New Year This is a link the accompanying youtube clip:https://www.youtube.com/watch?v=SVx9N0LxQ8M Not complaining about the youtube clip - specifically about the campaign's on-street display ad
Upheld - Modified or Discontinued Sport and Leisure Outdoor 08/02/2017
0046-17 Anytime Fitness
The message they were trying to get across was to get people back to the gym.
Upheld - Modified or Discontinued Sport and Leisure SMS 08/02/2017
0051-17 Brand Collective
I am looking for back to school shoes for my kids not pornographic images with models wearing nothing but shoes.
Upheld - Modified or Discontinued Clothing Internet - Social - Facebook 08/02/2017
0054-17 Trelly's Tackle World Shepparton
Advertising fishing and camping products with emphasis on Australia Day
Upheld - Modified or Discontinued Retail TV - Free to Air 08/02/2017
0069-17 Trelly's Tackle World Shepparton
Trelly's Tackle World was advertising an Australia Day sale with an offer of 'free pork kebabs' with the subtitle 'Halal or Haram?' underneath. This is suppose to happen on the 27th February 2017.
Upheld - Modified or Discontinued Retail Print 08/02/2017
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0045-15 AICS
Advertisement features female presenter announcing "don't suffer from someone else's negligence" and shows a vehicle travelling along the Sydney Harbour Bridge with the female driver of the vehicle texting on her mobile phone.
Upheld - Modified or Discontinued Finance/Investment TV - Free to Air 11/03/2015
0052-15 Honey Birdette
Larger than life pictures of women in underwear on the front of the shop.
Upheld - Modified or Discontinued Lingerie Poster 11/03/2015
0063-15 Quilly Park
Advertisement reads: Treat a woman like a race horse and she'll never be a nag. Quilly Park Creating Champions www.quillypark.com.au
Upheld - Modified or Discontinued Sport and Leisure Print 11/03/2015
0071-15 Ashley Madison - Avid Life
Ashley Madison advertising that if you want someone other than your wife join this club. U tube Ashley Madison it will come up with the ad.
Upheld - Modified or Discontinued Professional Services TV - Pay 11/03/2015
0072-15 Vaporfresh
An advertisement for Vapefresh, a smokeless cigarette replacement with several different flavours. may be plugged into a USB charger, and electronic product.
Upheld - Modified or Discontinued Other TV - Free to Air 11/03/2015
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0052-16 Sexyland
Billboard shows naked women's legs spread out with male legs in between and socks on. On the other side are items sold in the shop.
Upheld - Modified or Discontinued Sex Industry Billboard 24/02/2016
0070-16 Caputo and Sons
I would like to complain regards the TV ad for Capputua Sons fish market Pf Pirie South Australia.
Upheld - Modified or Discontinued Retail TV - Free to Air 24/02/2016
February 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0053-13 Chrysler Australia Pty Ltd
The ad shows a 'geeky' guy fixated on a very attractive woman, who is bending over in a dress. You see her from the side, but the ad indicates that the man would be able to see her underwear. He watches her, she comes over, speaking Italian and berates him for peering at her. She then whispers in his ear, kisses him, dips her finger in his coffee, drops some on her cleavage and has him lick the remaining froth from her finger. The ad then shows that he was imagining the woman and is shown looking at the Fiat Abarth car.
Upheld - Modified or Discontinued Vehicle 27/02/2013
0061-13 Global Shop Direct
A guy driving in his car showing how to use the Gripgo, a mobile phone holder that is stuck on the windscreen. They show other drivers using their phone in the car, in various scenarios.
Upheld - Modified or Discontinued Mobile Phone or SMS 27/02/2013
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0056-18 Honey Birdette
An approximately two meter tall poster on the window of Honey Birdette of a woman in black bondage style lingerie. Her nether regions are minimally covered and she is in a sexually suggestive pose with legs spread. She has a choker around her neck which is attached to the top of her bra by two straps. The writing next to her says "Do not disturb Georgia", I assume that is referring to her. I can provide a photo if required.
Upheld - Modified or Discontinued Lingerie Poster 21/02/2018
0060-18 Chrysler Australia Pty Ltd
Various shots of a Jeep and summer activities such as surfing and canoeing.
Upheld - Modified or Discontinued Vehicle TV - Pay 21/02/2018
0088-18 Illawarra Toyota
The current Illawarra Toyota TV ad includes acts of illegal (woman hanging out of top of car); dangerous (speeding across flooded causeway) and reckless (talking and not concentrating in traffic) driving.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 21/02/2018
March 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0056-19 Medibank Private Ltd
Channel 7 went to an adbreak from the news and immediately went to a Medibank Health Update which contained a reporter and an interviewee. A Channel 7 lower thirds chryon came up explaining upcoming news stories. It stayed on for a large duration of this advertorial. After it finished and the Channel 7 information went away a Medibank insurance ad came on as part of the normal ad break.
Upheld - Modified or Discontinued Health Products TV - Free to Air 06/03/2019
March 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0057-11 Layal Lingerie
Images of women wearing g-strings. Three photos show just the bottom or groin area of a woman, the fourth photo shows two women stood together with their arms covering their naked breasts. The accompanying text reads, "Layal Lingerie. Phone 9742 6680. Shop T38 Chullora Market Place, 355 Waterloo Rd Chullora."
Upheld - Modified or Discontinued Clothing Mail 09/03/2011
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0064-16 Marriage Alliance
An image with a depiction of a sad woman sitting at a desk with a noose around her neck, apparently about to commit suicide by hanging. The image is captioned 'Same sex marriage increases PC bullying in the workplace'. The image is currently available at https://twitter.com/MarriageAll/status/694826988427554816.
Upheld - Modified or Discontinued Religion/Beliefs Internet - Social - Other 09/03/2016
0071-16 Sportsbet
Guys hanging around in numerous circumstances "trusting" their intuition - described as "man truition".
Upheld - Modified or Discontinued Gambling TV - Free to Air 09/03/2016
0099-16 Fantastic Framing
"We can shoot your wife and frame your mother-in-law, if you want we can hang them too". Vehicle nsw rego: WQZ 819
Upheld - Modified or Discontinued Professional Services Transport 09/03/2016
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0065-18 Universal Pictures
A movies advert for Fifty Shades of Grey Freed in which a couple is depicting moving though a highly adult themed relationship with scenes including being held hostage at knife point and a woman sitting on the floor in a leather corset, a man holding a leather whip to her neck, swimming seemingly naked together, etc.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 21/03/2018
0092-18 Brake & Auto parts Mackay
Throughout the ad, the word [email protected]#k is used 3 times and although it is bleeped over, it is blatantly obvious what the person is saying.
Upheld - Modified or Discontinued Automotive Radio 21/03/2018
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0066-18 Sunraysia Marine
Radio commercial
Upheld - Modified or Discontinued Vehicle Radio 07/02/2018
March 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0072-14 Oporto Franchising Pty Ltd
This ad portrays violence - Mexican drug cartel kidnapping and violence. One character is tied to a chair and has a sack bag over his head and another has a butcher's chopping knife while another is intimidating the victim.
Upheld - Modified or Discontinued Food/Bev Venue 26/03/2014
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0072-17 Bakers Delight
Bakers Delight billboard poster promoting items for inclusion in children's lunch boxes. Specifically featured are M&M finger buns.
Upheld - Modified or Discontinued Food/Bev Groceries Billboard 22/02/2017
0086-17 Flat Rate Now
The advertisement is an image of a very large breasted woman holding an ipad just between her breasts with a message about next generation flat rate pricing, cloud table based pricing catalogue for selling, quoting and invoicing with messages about being in control. It is a paper flyer being placed in household letter boxes.
Upheld - Modified or Discontinued House Goods Services Poster 22/02/2017
March 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0075-12 Mossimo
Window display with the words "Peep show" and "take a peek inside" accompanied by images of men and women in lingerie. In one image the woman is pulling at the man's underpants so that they are coming away from his waist.
Upheld - Modified or Discontinued Clothing Poster 14/03/2012
0076-12 Mossimo
Facebook and email campaign which encourages people to upload pictures of themselves or to check out Miss Universe Australia in her own Mossimo Peep Show.
Upheld - Modified or Discontinued Clothing Internet 14/03/2012
0091-12 Against Animal Cruelty Tasmania
Close up image of a woman's face. One side of her face is covered in burns and sores and appears to be swollen. An animal's foot is applying mascara to her right eye. The text reads, "This won't hurt a bit....Stop animal testing."
Upheld - Modified or Discontinued Community Awareness Billboard 14/03/2012
0095-12 Honey Birdette
Image of a woman in red lingerie, stockings and shoes. The bra is low cut and her nipples appear to be covered with gold shields. Above her it is written, "It's burlesque baby".
Upheld - Modified or Discontinued Clothing Poster 14/03/2012
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0081-15 Actron Air
The ad features people of different races wearing items of Australian national colours. Ie: asian man wearing green and gold hat with kangaroo on it with a voice over urging people to only buy Australian made and avoid purchasing inferior overseas goods masquerading as Australian. 
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 25/03/2015
0082-15 Actron Air
The Advertisement is promoting Actron Air, as an all Australian Brand. It's male actors shot on a white backdrop and portrays an Asian man wearing an Australian hat and depicted as being "fake"
Upheld - Modified or Discontinued House Goods Services TV - Pay 25/03/2015
0091-15 Northern Rock Pest Control
Man forgets to add something and is slapped and sworn at...the word Malaka is used
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 25/03/2015
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0085-18 Mr Wongs Hydraulics
The promotion material is RACIST and insulting. The image of the cartoon man is offensive and the tag line mocks those from the Asian community,
Upheld - Modified or Discontinued Automotive Internet - Social - Facebook 07/03/2018
0097-18 The Smith Family
A blonde woman is seen driving a grey 4WD, with her child in the back. She stops the vehicle in a schoolzone, directly in front of a pedestrian crossing. The child starts to get out of the car, while the mother watches, first as a group of young children go skipping across the pedestrian crossing, without looking to see if any vehicles are approaching, then followed by a young, small child who also crosses the road (without stopping or looking, at all for oncoming traffic), looking very depressed. The mother looks very concerned and pensive.
Upheld - Modified or Discontinued Community Awareness TV - Free to Air 07/03/2018
0099-18 Carlton and United Breweries
Carlton & United Breweries (CUB) is using fear of the ‘Ginger Gene’ to launch its new Rusty Yak Ginger Ale – which will initially be found hidden amongst regular Yak six packs.The campaign for Rusty Yak says the ‘Ginger Gene’ – which has “been floating around in human DNA surprising families for generations” – has been discovered in beer and consumers need to stop it from spreading further.
Upheld - Modified or Discontinued Alcohol TV - On Demand 07/03/2018
0101-18 Carlton and United Breweries
http://www.adnews.com.au/campaigns/cub-campaigns-to-save-the-world-from-gingers-for-rusty-yak
Upheld - Modified or Discontinued Alcohol Internet 07/03/2018
March 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0086-13 Street Strider Australia
The advertisement for Street Strider's shows adults and children riding in groups, spread out across pedestrian paths, and on roads and going downhill into the direction of what would be oncoming traffic (i.e. on the wrong side of the road), swerving from side to side across the road and so as well as in high traffic areas such as the beach.
Upheld - Modified or Discontinued Sport and Leisure 27/03/2013
0090-13 I Am Duckeye
Poster for 'I Am Duckeye' event, seen in Plain Street, Frankston near Braap motorbike store includes an image of a naked man with something covering his genitals and 3 young children are with him in the photograph.
Upheld - Modified or Discontinued Entertainment Poster 27/03/2013
0092-13 Sure Deal
Advertisement for Shisha pipes: “Keep your wallet (and your health) from going up in smoke with Tobacco free E-Shish pipes.Highlights:• Tobacco-Free, Nicotine-Free Fruity E-Shisha Pipes!• Check Out the Video Below!• Zero Tar or Toxins Make them a Great Smoking Alternative!• MASSIVE Sensation Across U.S.
Upheld - Modified or Discontinued Other Internet 27/03/2013
April 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0092-19 ALDI Australia
The front page and page 6 of the catalogue features a man riding the Crane E-bike in a public place. In both cases the rider is not wearing a helmet
Upheld - Modified or Discontinued Sport and Leisure Print 03/04/2019
March 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0093-12 Suzuki Australia Pty Limited
The TVC shows a Swift Sport at a car park boom gate, with a couple inside. The car then enters the car park, driving up the ramp. The car is shown driving round the multi-storey car park and setting off sprinklers. The female passenger appears to be hot and is shown fanning herself with her hand. The car then parks and the couple get out, with sprinklers going off behind them.
Upheld - Modified or Discontinued Vehicle 28/03/2012
April 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0094-13 Brand Developers
The product is called never smoke, it is a rechargeable cigarette that can have tobacco or a mint flavour and when you suck on it you actually exhale a smoke substance, and by the way you can charge it through the USB port on your computer.
Upheld - Modified or Discontinued Retail 10/04/2013
March 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0096-17 Australian Pensioners Insurance Agency
Displayed a driver being distracted by a passenger showing image on a mobile phone, the vehicle as a conquence moved outside of the lane. 
Upheld - Modified or Discontinued Insurance TV - Free to Air 08/03/2017
April 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0102-19 Holden Ltd
People are seen fleeing a party with men in black chasing them. A red Holden Equinox is seen driving through the streets trying to escape riders on motor bikes. It's then seen driving through a container terminal. At one point, it is seen being reversed, then making what is described as a 180 (ie) where the vehicle makes a sudden 180 degree turn and faces the opposite direction.  
Upheld - Modified or Discontinued Vehicle TV - Free to Air 17/04/2019

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