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E.g., 12/04/2021
E.g., 12/04/2021
February 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
32-09 Planbuild
Planbuild - Billboard of naked woman wearing a tool belt and holding a saw across her chest
Upheld - Modified or Discontinued Outdoor 11/02/2009
33-09 Moorilla P/L
Moorilla - Advertisement in Daily telegraph shows woman naked from waist up
Upheld - Modified or Discontinued Alcohol Print 11/02/2009
October 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
322-99 Hamilton Island Enterprises
Hamilton Island Enterprises - "Chronic Fatigue Syndrome"
Upheld - Modified or Discontinued Travel Outdoor 12/10/1999
July 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0230-14 McDonald's Aust Ltd
The advertising communication complained of is a voucher for a free serving of French fries (small) with any menu purchase at specified McDonalds: Shepparton South, Shepparton City, Shepparton North, Echuca and Mooroopna in Victoria. We understand the voucher was handed out upon a child’s admission to the SPC Ardmona KidsTown Adventure Playground (Playground) which is located between Shepparton and Mooroopna in Victoria. Pictures and branding from the Playground are also featured on the voucher.
Upheld - Modified or Discontinued Food/Bev Venue Print 09/07/2014
August 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0262-12 Key Factors
Image of a dog covered in wooden pegs. The text reads, "Feeling the pinch?" and goes on to describe the financial services provided by Key Factors.
Upheld - Modified or Discontinued Finance/Investment Print 08/08/2012
May 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
158-08 InsuranceLine Pty Ltd
InsuranceLine - Telephone/Carpark - man hit with telephone
Upheld - Modified or Discontinued Insurance 19/05/2008
August 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0300-15 WA AIDS Council
Advertisement by Project X on Page 6 of the Perth Voice local newspaper (delivered free to all homes, circulation 31,000). The Advert promotes two information forums:1) Better Head and Orgasms2) A** Classincluding health rectum, anal sex, douching, giving and getting what most men dream of.
Upheld - Modified or Discontinued Health Products Print 12/08/2015
July 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0315-17 Lovett Industries
Lovett Industries - Phat Drift TrikesAustralian Designed Vintage Inspired Electric BikeThe World's Sweetest Electric Bike designed by us - www.michaelblast.com.auhttps://www.facebook.com/lovettindustries/?hc_ref=ADS&fref=nf&ft[tn]=kC&ft[qid]=6431320945121895007&ft[mf_story_key]=8263933710811210583&ft[is_sponsored]=1&ft[ei]=AI%402dfd17084c7bf551995c5b98f2b7c4a0&ft[top_level_post_id]=1518724064839631&ft[page_id]=860824317296279&ft[fbfeed_location]=1&ft[ordinal_position]=2%3A1&ft[insertion_position]=1&__md__=1
Upheld - Modified or Discontinued Sport and Leisure Internet - Social - Facebook 26/07/2017
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
435-09 Paramount Pictures Australia
Paramount Pictures Australia - Radio. features excerpts from the "I love you man" movie
Upheld - Modified or Discontinued Entertainment Radio 23/09/2009
September 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0343-14 Advanced Medical Institute
It was an AMI Advertisement that I saw on Channel 7 that had 3 ladies yelling from a balcony that they can't take it any more and that they want longer lasting SEX.
Upheld - Modified or Discontinued Professional Services TV - Free to Air 10/09/2014
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0020-16 Ultra Tune Australia
Ad for car servicing featuring two women in a car caught on a train track.
Upheld - Modified or Discontinued Automotive TV - Free to Air 10/02/2016
0029-16 Carlton and United Breweries
The advertisement was an image that showed a hand offering a beer to a kangaroo who was reaching out to hold it and the caption "Kangabrew"
Upheld - Modified or Discontinued Alcohol Internet - Social - Other 10/02/2016
December 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
561-09 FOXTEL Management Pty Ltd
Foxtel - Comedy with balls - Bus shelters (561/09)- guy on ground looking up girl's skirt
Upheld - Modified or Discontinued Telecommunications TV - Pay 09/12/2009
March 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0056-19 Medibank Private Ltd
Channel 7 went to an adbreak from the news and immediately went to a Medibank Health Update which contained a reporter and an interviewee. A Channel 7 lower thirds chryon came up explaining upcoming news stories. It stayed on for a large duration of this advertorial. After it finished and the Channel 7 information went away a Medibank insurance ad came on as part of the normal ad break.
Upheld - Modified or Discontinued Health Products TV - Free to Air 06/03/2019
February 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
20-04 Coca-Cola South Pacific Pty Ltd
Coca-Cola - teenagers surfing on photocopiers, BMX bike off pier and other sthrowing objects at each other
Upheld - Modified or Discontinued 17/02/2004
July 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
210-99 People's Truth Pty Ltd
People's Truth - (www.heartbalm.com.au)
Upheld - Modified or Discontinued Media Outdoor 13/07/1999
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0097-18 The Smith Family
A blonde woman is seen driving a grey 4WD, with her child in the back. She stops the vehicle in a schoolzone, directly in front of a pedestrian crossing. The child starts to get out of the car, while the mother watches, first as a group of young children go skipping across the pedestrian crossing, without looking to see if any vehicles are approaching, then followed by a young, small child who also crosses the road (without stopping or looking, at all for oncoming traffic), looking very depressed. The mother looks very concerned and pensive.
Upheld - Modified or Discontinued Community Awareness TV - Free to Air 07/03/2018
March 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
86-06 Gatorade Aust Pty Ltd
Gatorade - children outdoor exercising and playing sport - not wearing sun hats
Upheld - Modified or Discontinued Food/Bev Groceries 14/03/2006
March 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
91-10 B.A.T Trims
This Internet advertisement is on the advertiser's own website. There is a banner across the website which features rolling images of tools and other equipment available. There are two images of women among the images of the tools. The first image depicts a woman on her knees using a tile cutter. The woman is wearing short shorts, a singlet top and enclosed shoes. The second image depicts a woman wearing a bikini standing holding a grout gun. She is against a tiled background.
Upheld - Modified or Discontinued Hardware/Machinery Internet 24/03/2010
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
241-09 POM Wonderful
POM Wonderful - Transport ad for pomegranate juice with cut of rope around the neck of the bottle.
Upheld - Modified or Discontinued Food/Bev Groceries Transport 24/06/2009
November 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0468-12 SindeRellas
Sinderellas we have it all. Your one stop adult shop. Sex in the shower plus pictures, we vibe 3 plus pictures, two sex looking women.
Upheld - Modified or Discontinued Sex Industry Print 28/11/2012
February 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0052-20 RaffleTix
This Facebook advertisement features a photo of a woman in white underpants and a white crop-top leaning against a grey Mustang.
Upheld - Modified or Discontinued Gambling Internet - Social - Facebook 12/02/2020
May 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0150-20 Catch Group
This internet advertisement features: - an image of a woman's lower half in pink underpants - an image of a woman in a black bodysuit with open criss-cross downt he centre of her torso. There is a star over her genitals.
Upheld - Modified or Discontinued Clothing Internet 27/05/2020
October 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
280-04 Mercedes-Benz Aust/Pacific P/L
DaimlerChrysler - Mercedes Benz - Karma - Buddist monks driving, swerving to avoid killing insects
Upheld - Modified or Discontinued 12/10/2004
May 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0193-12 Strike Bowling Bar
Poster which reads, "It's all fun and games until you shoot your girlfriend" - Laser Skirmish coming soon to level 3 at Strike Melbourne Central.
Upheld - Modified or Discontinued Outdoor 23/05/2012
June 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0216-10 Sexpo Pty Ltd
Billboard image includes 3 women posing seductively in pink bikini's and a muscular male in red underwear also. One of the women has her thumb hooked into the front of her bikini bottoms pulling them down slightly and another with her thumbs hooked into both sides of the bikini pants.
Upheld - Modified or Discontinued Sex Industry Billboard 25/06/2010
April 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
127-06 Jamba! GmbH
Jamba - Jamster - naked girls rubbing bodies, blonde in shower with water nozzle caressing breasts.
Upheld - Modified or Discontinued 11/04/2006
February 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
37-09 Jetty Surf Pty Ltd
Jetty Surf - shows skate boarder riding a skate board on the roof of a taxi.
Upheld - Modified or Discontinued Print 25/02/2009
June 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
162-00 Ben Sherman (Aust) Pty Ltd
Ben Sherman - cut sharp shirt
Upheld - Modified or Discontinued Clothing Print 13/06/2000
August 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0305-15 Universal Pictures
The ad was a trailer for the movie Trainwreck
Upheld - Modified or Discontinued Entertainment TV - On Demand 26/08/2015
November 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
431-08 Johnson & Johnson Pacific Pty Ltd
Johnson & Johnson - baby bath solution - baby's cot has bumpers
Upheld - Modified or Discontinued TV - Pay 12/11/2008
September 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0332-16 Alka Power
A website (linked to on the labelling of the bottled water).
Upheld - Modified or Discontinued Food/Bev Groceries Internet 14/09/2016
January 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0010-13 Domayne
The print advert is of two (apparently unsupervised) children sleeping beside a Christmas tree (with pillows/blanket) that has paper-wrapped gifts underneath and 15 lit candles.
Upheld - Modified or Discontinued Retail Print 16/01/2013
February 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0033-14 Kellogg (Aust) Pty Ltd
Description of advertisementWe write to complain about the Kellogg “Coco’s Beats” website, http://cocopops.kelloggs.com.au/cocopops/. The website invites children, with their parents, to ”jam” to “beats”, using web cam and Coco Pops packaging to undertake musical activities. The website requires a specially marked box of Kellogg’s Coco Pops, which has a picture of licenced character “Coco” the monkey, sitting at a drum kit.
Upheld - Modified or Discontinued Food/Bev Groceries Internet 12/02/2014
November 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
522-09 Adroit Panels
Adroit Panels (522/09) Radio girlfried attacks boyfriends car after finding he has been cheating 'oh please babe not the car'
Upheld - Modified or Discontinued Radio 25/11/2009
October 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0407-10 Nestle Australia Ltd
The text "8 kids" appears on the screen in white, bold type and we seen 8 different children, shown separately. The text then changes to read "8 artists" and we see 8 different adults. We then see a montage of the kids working with the adults to create different artwork, with each kid/adult pairing using a different colour. The screen then splits into 9 sqaures and in the outer squares we see the different children, with the background matching the colour of their artwork.
Upheld - Modified or Discontinued Food/Bev Groceries 13/10/2010
0411-10 Calvin Klein Underwear
Image on the left shows three men and one woman. Two of the men are wearing jeans and no tops, and the top buttons of their jeans are undone. The third man is wearing a dark shirt which is unbuttoned to the waist and we cannot see if he is wearing jeans. The woman is wearing a black bra and one of the straps is falling off her shoulder. She appears to be naked otherwise. The woman is lying on her back with her head resting on the thighs of one of the men, and he is looking down at her. Another man is crouched over her and appears to be about to kiss her neck.
Upheld - Modified or Discontinued Clothing Billboard 13/10/2010
November 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
218-98 Barbeques Galore (Aust.) Pty Ltd
Barbeques Galore - Man & Woman in motor car.
Upheld - Modified or Discontinued Retail 11/11/1998

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