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E.g., 22/02/2020
E.g., 22/02/2020
July 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0263-14 Woolworths Supermarkets
The ad has a take on Austin Powers with young kids dressed up as Mini Me and the like.A stuffed animal is shown in a chair ... which gets blown up.The lead role speaks like Mini Me and has the same aggressive characters as the Austin Powers movies. The other kids in view are also dressed and acting out in this manner.The purpose of the commercial is to sell toys ... okay?
Dismissed Toys and Games TV - Free to Air 23/07/2014
July 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0290-17 Nestle Australia Ltd
The new kit Kat ad takes place in a bathroom display shop. The manager approaches a bath with the employee laying in the bath eating a kit Kat. He states "your break is over" Then the kit Kat is snapped & then the employer states "move over" as he loosens his tie.
Dismissed Food/Bev Groceries TV - Free to Air 12/07/2017
0289-17 Frucor Beverages Australia
Depicting breasts with lemons.
Dismissed Food/Bev Groceries Internet - Social - Facebook 12/07/2017
July 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0301-18 McCain Australia and New Zealand
30 second ad depicting a child finding new ways to shake his fries packet
Dismissed Food/Bev Groceries TV - Free to Air 11/07/2018
August 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0340-18 McDonald's Aust Ltd
The advertisement shows a young girl sitting using her phone, her unseen mother calls out and asks if the she has walked the dog, she replies that she is doing it now, the dog is walking on a machine, mother and child then go to McDonalds to purchase what is considered by most to be unhealthy food.
Dismissed Food/Bev Venue TV - Free to Air 08/08/2018
August 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0344-16 Stuart Alexander & Co Pty Ltd
Werthers caramel sweets being advertised as 'no added sugar'
Dismissed Food/Bev Groceries TV - Free to Air 24/08/2016
July 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0233-19 Primo Foods
This television advertisement features a jingle about what meat to eat each day of the week.
Dismissed Food/Bev Groceries TV - Free to Air 24/07/2019
September 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0272-19 General Motors Holden Australia NSC Ltd
This television advertisement features the Holden Trailblazer towing a caravan.
Dismissed Vehicle TV - Free to Air 11/09/2019
0264-19 Downtown Brooklyn
This Facebook advertisement features an image of a Reece's Bowl (a dessert) and the text "REECE'S WHATTT? Get those Epipen's ready, because this is going to be worth it! Churro Bowls are out and Reece's Bowls are in! This giant Reece's Piece is sure to get the heart racing! Loaded with ice Cream and drizzled in Peanut Butter and Chocolate, it sure screams, get me to the hospital ASAP! Available for a limited time only!"
Dismissed Food/Bev Venue Internet - Social - Facebook 11/09/2019
February 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0025-19 Youfoodz
Youfoodz ad featuring people describing places where they have 'lost it'.
Dismissed Food/Bev Groceries TV - Free to Air 06/02/2019
February 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0037-18 ARN
Ad showing two host entering elevator . Girl has something in hair . Guy says bend over I will check .Looks like she is giving him a head job in elevator when door opens and another girl sees and seems uncomfortable to enter elevator and leaves
Dismissed Entertainment TV - Free to Air 07/02/2018
September 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0371-17 Carlton and United Breweries
Carlton Draught showing footballers around a table drinking Carlton Draught cans of beer and explaining that they are giving the clubs money.
Dismissed Alcohol TV - Free to Air 13/09/2017
0413-17 Meat & Livestock Australia Ltd
Lord Ganesha sitting around a dinner table eating lamb along with Jesus,and leaders of other faiths.This is an advertisement for promoting eating lamb.
Dismissed Food/Bev Groceries Internet - Social - Facebook 13/09/2017
September 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0375-16 Sony Pictures Releasing Pty Ltd
The advert for the film The Shallows shows shark attacks blood in the water, stabbing sharks and general shark attack imagery
Dismissed Entertainment TV - Free to Air 14/09/2016
March 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0069-19 Nestle Australia Ltd
Advertising a new breakfast product - an oat breakfast bar. Consists of a father and son discussing in Scottish accents how to make porridge.
Dismissed Food/Bev Groceries TV - Free to Air 06/03/2019
February 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0073-18 Unilever Australasia
The advertiser was trying make a link between using lynx body spray and the ability in helping males to get a date with girls.
Dismissed Toiletries TV - Free to Air 21/02/2018
March 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0081-19 Universal Pictures
This television advertisement is a trailer for a horror movie Us. It's about a family holiday that turns bad.
Dismissed Entertainment TV - Free to Air 20/03/2019
April 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0085-19 NEDS
The ad had a man looking at his phone making a comment about how footy players today were not that good. He commented he wished for the legends like Blocker Roach to return. Blocker Roach then appears. 
Dismissed Gambling TV - Free to Air 03/04/2019
October 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0418-16 Warner Village Theme Parks
Movie world promoting fright night.
Dismissed Entertainment TV - Free to Air 12/10/2016
March 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0093-18 Sanitarium Health Food Company
"Weet-Bix™ Cholesterol Lowering takes Australia’s No. 1 breakfast cereal and adds the functional benefit of cholesterol-lowering plant sterols. Weet-Bix™ Cholesterol Lowering is the only cereal product on the market to contain 2g of plant sterols in 1 serve, making it the ideal choice for those wanting to reduce their cholesterol."
Dismissed Food/Bev Groceries TV - Free to Air 07/03/2018
0097-18 The Smith Family
A blonde woman is seen driving a grey 4WD, with her child in the back. She stops the vehicle in a schoolzone, directly in front of a pedestrian crossing. The child starts to get out of the car, while the mother watches, first as a group of young children go skipping across the pedestrian crossing, without looking to see if any vehicles are approaching, then followed by a young, small child who also crosses the road (without stopping or looking, at all for oncoming traffic), looking very depressed. The mother looks very concerned and pensive.
Upheld - Modified or Discontinued Community Awareness TV - Free to Air 07/03/2018
October 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0426-16 Entertainment One
Ad for Girl on the Train movie
Dismissed Entertainment TV - Free to Air 26/10/2016
November 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0450-15 Global Shop Direct
Hello, today I was watching channel 10 (I think) in the morning and there was a disturbing ad for a laughing ball (a dog toy). The ball makes the sound of a human baby/toddler when it's bitten.
Dismissed Retail TV - Free to Air 11/11/2015
October 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0463-17 Universal Pictures
Movie trailer for 'Happy Death Day' movie .Description From IMDB.com "A college student relives the day of her murder with both its unexceptional details and terrifying end until she discovers her killer's identity"This content is apparent in the advertising.
Dismissed Entertainment TV - Free to Air 25/10/2017
November 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0477-16 Lion
The advert describes people drinking alcohol and pressing a red button to have exhilarating experience, flying in air, jumping out of plane with a parachute.
Dismissed Alcohol TV - Free to Air 23/11/2016
0482-16 Dope Lemon
Young girl modelling T-shirt lifting up top to expose breasts.
Upheld - Modified or Discontinued Clothing Internet - Social - Facebook 23/11/2016
April 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0149-17 Holden Ltd
Holden trax. Made for mobile, so this ad was made with Mobil phones, showing making of ad with film crews and driving around.
Dismissed Vehicle TV - Free to Air 12/04/2017
November 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0495-14 S C Johnson & Son Pty Ltd
Mr Muscle cleaning ad where the boy develops Mr Muscle so his mum can spend less time on cleaning and more time playing with him.
Dismissed House Goods Services TV - Free to Air 26/11/2014
May 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0163-15 Tatts Lotteries
The ad features and animated cat walking along a brightly coloured animated street talking about a new type of game, Luckies Lottery. He talks about how fun the game is and describes the nature of the game (you can play every day, winner takes all).
Dismissed Gambling TV - Free to Air 13/05/2015
December 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0504-14 Cars Guide
A young lady standing on the right of screen in front of a purple background and an older man standing on the left side in front of a white background. A man is hit in the head and groin by a ball or by bees.
Dismissed Automotive TV - Free to Air 10/12/2014
January 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0513-15 Cricket Australia
The advertisements for Brisbane Heat is marketing family fun. It is full of "boing, boing" sound effects. This tv adversisement has plenty of family and kids images of fun at the cricket. This advertisement includes 2 slim, very pretty women, in tight garments, standing and jumping up and down. One in a tight blue dress and the other in a tied shirt.These women are jumping up and down with well-timed "boing boing" sound effects.
Dismissed Sport and Leisure TV - Free to Air 20/01/2016
December 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0520-16 Reckitt Benckiser (Aust) Pty Ltd
Young females in their under wear stroking their bodies in the genial area / vagina also with the hair removal product several times. This was shown in a provocative and titillating way.
Dismissed Toiletries TV - Free to Air 07/12/2016
0508-16 Favworld
Advertisement for a baby pillow, which is a large stuffed elephant. Picture of newborn sleeping with face snuggled into elephant.
Upheld - Modified or Discontinued Toys and Games Internet - Social - Facebook 07/12/2016
0533-16 Motor Accident Commission SA
MAC of SA is running a campaign addressing speeding in cars on the roads, how dangerous it is and how it can affect others around you. It features a character, The Hairy Fairy. This campaign has both still images and video ads which can be seen on Facebook and other social media, as well as bus stops. https://www.mac.sa.gov.au/news/slow-down-before-things-get-hairy
Dismissed Community Awareness Internet - Social - Facebook 07/12/2016
July 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0299-16 Mondelez Australia Pty Ltd
The advertisement is for Cadbury Dairy Milk with Oreo and was released on Facebook (on the Cadbury Dairy Milk page at https://www.facebook.com/CadburyDairyMilkAustralia/?fref=ts)
Dismissed Food/Bev Groceries Internet - Social - Facebook 27/07/2016
February 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0051-17 Brand Collective
I am looking for back to school shoes for my kids not pornographic images with models wearing nothing but shoes.
Upheld - Modified or Discontinued Clothing Internet - Social - Facebook 08/02/2017
April 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0141-18 ALDI Australia
It depicts smoking cigarettes in the advertisement.https://m.facebook.com/story.php?story_fbid=1919250404799118&id=290994417624733The above is a link to the original post.I also have a screenshot.
Dismissed Food/Bev Groceries Internet - Social - Facebook 11/04/2018
November 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0450-16 AHM Health Insurance
Image of hetero couple with woman taking cash out of mans back pocket in facebook feed ad.
Dismissed Insurance Internet - Social - Facebook 09/11/2016
August 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0257-19 Iggy Azalea Management
Facebook advertisements for Iggy Azalea's album "In My Defense" which includes the album cover, which has an image of the artist slumped against the side of a car as though she has been shot.
Dismissed Entertainment Internet - Social - Facebook 07/08/2019
August 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0353-17 Burger Biz
This weeks special Tha Mcklucka Muthafuka
Upheld - Modified or Discontinued Food/Bev Venue Internet - Social - Facebook 09/08/2017
September 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0299-19 Aussie Home Loans
This advertisment is set in a suburban salon. A conversation is depicted between a customer and a hairdresser mid-sentence where the hairdresser character asks about her client’s refinancing plans. The hairdresser gives bad advice. As the hairdresser gives the hair a spray to finish styling her customer’s hair, the advertisement transitions to an Aussie broker. The Aussie broker nods empathetically and gives a reassuring smile.
Dismissed Finance/Investment Internet - Social - Facebook 25/09/2019
0303-19 Radio Metro 105.7
This Facebook advertisement features the trailer for the film "Good Boys".
Upheld - Modified or Discontinued Media Internet - Social - Facebook 25/09/2019
June 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0239-16 McDonald's Aust Ltd
We are writing to complain about an advertisement featured on the McDonald's Australia Face book page. The advertisement, posted on 2 May 2016 at 10:00pm, is for a promotion whereby a free Happy Meal is provided to customers who purchase a Create Your Taste meal (the Promotion).
Dismissed Food/Bev Venue Internet - Social - Facebook 08/06/2016
November 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0385-19 Yum Restaurants International
This Facebook advertisement is a video - The ad opens with an image of the first product, ‘Colonel’s Dinner’ with the product name and price. A red screen then appears with the text "I’D TAP THAT". The screen changes to another image, ‘Family Burger Deal’ with the product name and price and the red screen appears again. Then the product ‘Burger Combo Deluxe’ with the product name and price.After this, copy appears reading "AMAZING OFFERS ARE JUST A TAP AWAY". The video then changes back to the red screen with the KFC App logo and the copy ‘COLONEL’S OFFERS.
Dismissed Food/Bev Venue Internet - Social - Facebook 27/11/2019
December 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0416-19 Gelatissimo
This Facebook advertisement features three children dressed in Halloween costumes and the text "Free scoop for kids. Kids in costume get a free kids scoop on Thursday 31st October".
Dismissed Food/Bev Groceries Internet - Social - Facebook 11/12/2019
November 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0504-17 GK Gluten Free Foods
https://gfoats.com.au/faqs/Shared (14/10/17) from their Facebook page:https://www.facebook.com/gfoats.com.au/This is one of a number of misleading campaigns/advertisements/statements made on both their website and Facebook page. But in this one example, the website states under FAQs:"Q. Are these oats safe for Coeliacs?A.
Dismissed Food/Bev Groceries Internet - Social - Facebook 22/11/2017
May 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0194-16 Vodka Plus
Post on Vodka Plus Facebook page: man and woman in lingerie embracing.  Text reads, How many grams did you save?
Dismissed Alcohol Internet - Social - Facebook 11/05/2016
0193-16 Vodka Plus
Post on Vodka Plus Facebook page: man lying on his stomach on a bed with a plate of cake balanced on his back.  Woman in white lingerie sat next to him.  Text reads, Have your cake and eat it.
Dismissed Alcohol Internet - Social - Facebook 11/05/2016
March 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0127-18 Universal Pictures
128 second video trailer advertising an upcoming feature film due for release in Australian cinemas on 29/03/2018 entitled “Blockers”. In the opening scene of the advertisement a male adult who is nursing an infant enters a bedroom where an adult female is sitting up in bed working on a laptop computer, the scene cuts forward a few seconds and it seems the infant is no longer present in the room. The male, using North American English, informs the female that while he was doing the washing he located some female undergarments.
Dismissed Entertainment Internet - Social - Facebook 21/03/2018
April 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0101-19 Myer Pty Ltd
A girl excitedly holding up her personalised Creme Egg tin filled with creme eggs (two bags of minis, one large creme egg)
Dismissed Food/Bev Groceries Internet - Social - Facebook 17/04/2019

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