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E.g., 25/10/2020
E.g., 25/10/2020
August 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
267-03 Procter & Gamble Australia Pty Ltd
Procter & Gamble - Vicks Vapodrops - couple kissing.
Dismissed Health Products 12/08/2003
June 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0237-16 Health World Limited
Inner Health Plus animated characters advertise all products are good for you and are cool in the fridge
Dismissed Health Products TV - Free to Air 08/06/2016
June 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0196-20 Lions Eye Institute
This radio advertisement features a voice over talking about people who wear glasses or contacts and swimming.
Dismissed Health Products Radio 24/06/2020
0198-20 Johnson & Johnson Pacific
This television advertisement for Codral shows scenes of people adapting to isolation and social distancing requirements.
Dismissed Health Products TV - Free to Air 24/06/2020
July 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0226-20 Sonus Complete
This advertisement is a YouTube video embedded in a website and begins with a man saying "Almost three years ago, I was holding a gun to my head, ready to blow my brains out, while my entire family watched in horror."
Upheld - Not Modified or Discontinued Health Products Internet 22/07/2020
October 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0298-20 Modibodi
This TV-on-Demand advertisement features a promotion for new period underwear.
Dismissed Health Products TV - On Demand 07/10/2020
0300-20 Modibodi
This Pay-TV advertisement features a promotion for new period underwear.
Dismissed Health Products TV - Pay 07/10/2020
September 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0428-18 Specsavers Pty Ltd
Here is the link to the Ad https://youtu.be/OoBeg5rI08USpecsavers set up a fake research coming and ask people how much they would sell there eyes for. People are horrified and say no money is worth being blind.
Dismissed Health Products Internet - Social - Facebook 26/09/2018
0427-18 Specsavers Pty Ltd
This specsavers ad asks people to put a $worth in their eyes. And continues to portray what their life would be like without sight. 
Dismissed Health Products TV - Free to Air 26/09/2018
May 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0134-13 Pfizer Australia Pty Ltd
A mother and daughter are playing tennis against two male opponents.The mother hits the ball across the net, and the ball strikes the younger male opponent.The daughter says “Mum, you move so well”.
Dismissed Health Products TV - Pay 01/05/2013
August 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
214-00 Warner Lambert Consumer Health Care Pty Ltd
Warner Lambert - Sudafed - 'unblocking' the nose
Dismissed Health Products 08/08/2000
May 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
123-99 London International Asia Pacific
London International Asia Pacific - Durex Topaz Condoms
Dismissed Health Products Outdoor 11/05/1999
July 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0201-20 Bayer Australia
This television on demand advertisement features Australian YouTube entertainers “SketchShe” onboard a fictional airline “SketchShe Airlines”. They dance with passengers to a choreographed routine and sing:
Dismissed Health Products TV - On Demand 08/07/2020
February 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
314-98 None
Australian Therapeutic Supplies - Naked torso of a man plus couples
Dismissed Health Products 09/02/1999
September 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
323-09 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Gaviscon (323/09) pilot experiencing heartburn symptoms
Dismissed Health Products TV - Pay 23/09/2009
July 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0308-18 National Pharmacies
One scene shows a close up of the semi naked rear of a young boy fiddling with his swimming costume and buttocks region, in slow motion.
Dismissed Health Products TV - Free to Air 11/07/2018
September 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0386-17 Abbott Australasia Pty Ltd
A health supplement, particularly for over 50's
Dismissed Health Products TV - Free to Air 13/09/2017
December 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
415-03 Advanced Medical Institute
AMI - Dave Gray with cigar in mouth.
Dismissed Health Products Print 09/12/2003
November 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0434-12 Muscle Worx
The advertisement has a photograph of both a man ad women on it. They are obviously body builders. The man is not wearing a shirt and the woman is wearing very little. The woman is wearing what looks like a swimsuit. However it appears that the photograph is of her taking off her underwear. It is very difficult to see her underwear and they look to be so low that it shows her pubic area.
Dismissed Health Products Outdoor 14/11/2012
October 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0467-18 National Pharmacies
Poster advertisement of a boy scratching his bottom and the text "If you were wondering how to deal with intestinal worms in small children, National Pharmicies has the solution."
Dismissed Health Products Poster 24/10/2018
September 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0309-19 QLV
This radio advertisement features a reference to neighbours eating haggis.
Dismissed Health Products Radio 25/09/2019
June 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0232-15 Victorian Hearing
Advertising for very small / invisible hearing aids.
Upheld - Modified or Discontinued Health Products Transport 10/06/2015
October 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
162-98 Laser Cosmetic Clinic
Laser Cosmetic Clinic - Botticelli's Birth of Venus.
Dismissed Health Products Print 13/10/1998
February 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0018-18 Reckitt Benckiser (Aust) Pty Ltd
In the add the woman drags her child in a pram up a staircase. This is not good behaviour and should not be shown as a thing somebody should be doing. It is dangerous and irresponsible as the pram could slip and the child could be hurt.
Dismissed Health Products TV - Free to Air 07/02/2018
March 2002
Case number Ad Standards description Determination Categorysort descending Media Determination date
50-02 Roche Products Pty Ltd
Roche - Obesity Consumer Awareness Campaign - Xenical - doctor referred to as "he"
Dismissed Health Products 12/03/2002
November 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0456-12 Bayer Australia Ltd
The advertisement features vitamin supplements which supposedly reduce the likelihood of having a child with the condition Spinabifida, referred to as a 'defect'.
Dismissed Health Products 28/11/2012
May 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
87-01 Key Pharmaceuticals Pty Ltd
Key Pharmaceuticals - Blistex - naked couple on 'lips' lounge
Dismissed Health Products Print 08/05/2001
February 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
24-07 Novartis Consumer Health A/asia Pty Ltd
Novartis Consumer Health - Nicotinell (print) - young woman with cigarette in mouth and text "lose the smoke" - 2nd image of girl on motorcycle with text "keep the fire"
Upheld - Modified or Discontinued Health Products Print 13/02/2007
September 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0350-15 Johnson & Johnson Pacific Pty Ltd
Advertisement shows two cartoon characters with blocked noses one of the characters loses a load of "snot" for want of a better word all over the "floor" surrounding it. I and my family who were visiting found this disgusting. Even MY GRANDCHILDREN were saying "Yuk that was disgusting Nanna"
Dismissed Health Products TV - Free to Air 09/09/2015
December 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
407-07 Smart Cup Pty Ltd
Smart Cup - doctor tells woman she's not pregnant - husband is pleased
Dismissed Health Products 11/12/2007
September 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0389-12 MSD Australia
The advertisement features a woman slumped over a shopping trolley seemingly deflated and without a body with children looking at her and a passer by turning to look also. The text in the back ground reads “feeling let down by your hayfever treatment?”
Dismissed Health Products Outdoor 26/09/2012
July 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
179-05 GlaxoSmithKline Australia Pty Ltd
GlaxoSmithKline - Panadol - woman playing hockey who is losing with a headache then takes the panadol and wins the match
Dismissed Health Products 12/07/2005
December 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0471-12 Menopause Centre of Australia
Ad refers to natural HRT treatments. A lady begins the ad by discussing the symptoms of menopause.
Dismissed Health Products 12/12/2012
April 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0165-18 The Proactiv Company
TV ad for Proactiv Skin Care
Dismissed Health Products TV - Free to Air 11/04/2018
November 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
222-98 Bolle Australia Pty Ltd
Bolle - Wearing sunglasses - smoking dope
Dismissed Health Products 10/11/1998
June 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
111-01 Mountaintop Herbs Pty Ltd
Mountaintop Herbs - Herbal Enhancer - 'Amazing Jane!'
Dismissed Health Products Print 12/06/2001
May 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
118-09 Advanced Medical Institute
AMI-118/09 - Radio - "Great sex" on valentines Day
Upheld - Modified or Discontinued Health Products Radio 14/05/2009
July 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0243-14 Pfizer Australia Pty Ltd
Descriptions of different types of nerve pain, symptoms and possible remedies.
Dismissed Health Products TV - Free to Air 09/07/2014
May 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
144-06 Scinat Australia Pty Ltd
Scinat - Remifemin - husband searching for wife in the middle of the night, finds her curled up in a fridgfe with a pillow, teddy bear and bag of frozen peas
Dismissed Health Products 09/05/2006
February 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
15-10 Fernwood Fitness Centres Aust Pty Ltd
Fernwood Fitness 15/10 Billboard with text "Join now for FOX sakes"
Dismissed Health Products Outdoor 10/02/2010
December 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
361-05 Schering-Plough Pty Ltd
Schering - Postinor 2 - (radio) - Emergency contraception - morning after pill " I didn't even know what it was till I needed it". No prescription required.
Dismissed Health Products Radio 13/12/2005
March 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0105-12 Swisse Vitamins Pty Ltd
This advertisement is for Swisse Children’s Ultivite and features an eight year old girl stating she doesn’t always eat all of her vegetables, hence her mum buys her Swisse Children’s Ultivite - to help keep her healthy and maintain healthy energy levels. She then goes on to display what she can do when she is feeling healthy ie. bouncing around energetically, mimicking martial arts moves.
Dismissed Health Products 28/03/2012
November 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
521-09 GlaxoSmithKline Australia Pty Ltd
Glaxo Smith Kline - Panandol (521/09)family not wearing hats
Dismissed Health Products 25/11/2009
January 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0495-11 Totally Natural Products
A window advertisement promoting sports protein powder. The advertisement includes images of the product, as well as an image of a male body builder using arm resistance to show his muscles and a female in red lingerie with her thumb hooked in her underwear pulling the string side down.
Upheld - Modified or Discontinued Health Products Poster 18/01/2012
July 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
218-08 Schering-Plough Pty Ltd
Schering-Plough - Demazin - take two pills & drive kids to soccer
Dismissed Health Products 09/07/2008
October 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
245-01 Herron Pharmaceuticals Pty Ltd
Herron Pharmaceuticals - imbibing of 'urine'
Dismissed Health Products 09/10/2001
September 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
133-98 Bioplus Healthcare Pty Limited
Bioplus Healthcare - bloody hell
Dismissed Health Products Print 08/09/1998
September 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
367-09 Meei
Meei TV advertisement features a clad woman rotating and wearing a g-string. Also before and after face shots etc
Dismissed Health Products 09/09/2009
March 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0067-11 My Chemist
Photograph of Kim Kardashian wearing a bikini and with her arms raised so her hands are resting on the back of her head. She is smiling at the camera and the text next to her reads, "Dash in for a bargain this Valentine's Day! Just arrived! QuickTrim. How hot can you be? Kim Kardashian."
Dismissed Health Products Mail 09/03/2011
October 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0419-16 Natural Health Specialists
Direct mail promoting 'sexual Rocket Fuel' - potency capsules. Dr Richard Summer. New medical breakthrough. International sexual research test.°
Dismissed Health Products Mail 12/10/2016

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