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E.g., 24/01/2021
E.g., 24/01/2021
December 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0479-15 House of Smiles
The advertisement presents a driver travelling with a passenger who warns the driver of a speed camera up ahead. The driver in the advertisement is heard to speed up the vehicle and says "smile" (inferring good dental work) so they can be captured by the flashing speed camera.
Upheld - Modified or Discontinued Health Products Radio 09/12/2015
July 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0238-13 Sanofi Aventis
Ad shows Bear Grylls demonstrating how much fish you need to eat to get the equivalent omega oils from fish. He goes into the water with a tree branch he has made into a spear. He catches a fish and the eats is raw; with the appearance that the fish is still basically alive.
Dismissed Health Products 24/07/2013
0233-13 Bayer Australia Ltd
The commercial included camera footage/shot that directly exposes the infant's female anatomy as her nappy is changed on a change table and the nappy rash cream applied.
Dismissed Health Products 24/07/2013
July 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
161-01 Aventis Pharma Pty Ltd
Aventis Pharma - Telfast Decongestant- man picking his nose and woman looking on
Dismissed Health Products Print 10/07/2001
March 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
54-06 GlaxoSmithKline Australia Pty Ltd
GlaxoSmithKline - Panadol - volunteer fire-fighter advises us he takes Panadol to relieve back pain
Dismissed Health Products 14/03/2006
August 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0340-10 Advanced Medical Institute
Black background with words in bold white lettering: "Want longer lasting sex? Talk to a Doctor at AMI about Nasal Delivery Technology. Call or SMS 'Try' 1800 20 40 90."
Dismissed Health Products Print 11/08/2010
0335-10 Reckitt Benckiser (Aust) Pty Ltd
The advertisement opens with a man on a plane saying that he doesn't feel well and that he has a bad cold. He looks hot and drowsy and has a red nose. He then drinks a Lemsip and we can see that he is s sky diver waiting to do a tandem jump. A male voiceover explains that Lemsip can tackle symptoms of colds in under 10 minutes, and a clock starts counting down. When the clock's alarm goes off, the man looks considerably better and jumps out of the plane. The final shot is of a mug, a packet of lemsip and the words "All you need is Lemsip".
Dismissed Health Products 11/08/2010
November 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
269-01 Bayer Australia Ltd
Bayer - Pluravit - man's head in sandpit
Dismissed Health Products 13/11/2001
288-01 Australian Therapeutic Supplies Pty Ltd
Australian Therapeutic Supplies - Four Seasons Condoms - Glow in Dark
Dismissed Health Products Outdoor 13/11/2001
April 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0138-15 Pfizer Australia Pty Ltd
Depicts a brain smoking a cigarette
Dismissed Health Products TV - Pay 29/04/2015
November 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
326-05 Pfizer Australia Pty Ltd
Pfizer - Zyrtec - female in café asks friend how she got rid of her boyfriend - replies she invited him to meet her parents and he was "off like a Zyrtec"
Dismissed Health Products 08/11/2005
May 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0203-16 Galderma
The ad shows a picture of half a man's face, his skin seems slightly reddened. To the left of the picture is a text: 'My job prospects shouldn't be decided by the colour of my skin. HELP END THE DISCRIMINATION"Bottom right corner contains the name of the drug company, company information is located in the bottom left corner.
Dismissed Health Products Print 11/05/2016
May 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
121-05 Boots Healthcare Australia Pty Ltd
Boots - Clearasil for men - Brandpower ad where Sally Williams directs her conversation to "Mums with young sons.."
Dismissed Health Products 10/05/2005
September 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
404-09 Australian Hair & Beauty Imports
Australian Hair & Beauty Imports - MUK (404/09) - Petra Hair Care window displays
Upheld - Modified or Discontinued Health Products Outdoor 09/09/2009
February 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
16-04 Jenny Craig Weight Loss Centres Pty Ltd
Jenny Craig - Ian Hewitson leaves young child on slide
Dismissed Health Products 17/02/2004
May 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
206-09 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser Aust P/L (Clearasil) TV 206/09 young girl used Clearasil pimple blocker pen to prevent pimple and go on date
Dismissed Health Products 14/05/2009
169-09 GlaxoSmithKline Australia Pty Ltd-Pharmaceuticals
Glaxo Smith-Kline 169/09 - TV Herpes Awareness campaign showing various underpants
Dismissed Health Products 14/05/2009
August 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0356-16 Bayer Australia Ltd
The add portrays all the effort required to get through during the guys workday and a berocca will help with all this
Dismissed Health Products TV - Free to Air 24/08/2016
September 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
230-05 Beiersdorf Aust Ltd
Beiersdorf - Duo condoms - youth in chemist saying loudly "I need condoms" and "tonight's the night"
Dismissed Health Products Cinema 13/09/2005
March 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0078-16 Swisse Vitamins Pty Ltd
The ad suggests that the product (a "detox" pill) may be useful in people who like to indulge - this is described with a backdrop of a group of women toasting a glass of wine.
Dismissed Health Products TV - Free to Air 09/03/2016
August 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
298-06 Procter & Gamble Australia Pty Ltd
Procter & Gamble - Metamucil - Loofah - man pulls a piece of tape protruding from his mouth - it's attached to a loofah which he slowly extracts with gagging/vomiting noises "there are easier ways to clean your insides"
Dismissed Health Products 08/08/2006
November 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0478-10 Advanced Medical Institute
Radio ad with voiceover that describes how the doctors at Advanced Medical are famous for helping men to last longer in lovemaking. What you don’t know is how they could help you to get your partner to say, “yes” more often. After all, what’s the point of trying to fix your erectile problem if the love of your life is still saying no? To find out how to turn her “no” into a “yes”, call 1800 60 60 60, and find the key to having a satisfying bedroom partner. That’s 1800 60 60 60, 1800 60 60 60.
Dismissed Health Products Radio 24/11/2010
June 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
146-01 ICN Pharmaceuticals Australasia Pty Ltd
ICN Pharmaceuticals - Nyal cough medicine - mother leaves cap off bottle
Dismissed Health Products 12/06/2001
141-01 Australian Therapeutic Supplies Pty Ltd
Australian Therapeutic Supplies - Four Seasons condoms - '1 brand, 2 sexes, 3 sizes'
Dismissed Health Products Outdoor 12/06/2001
January 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0014-20 Aspen Pharmacare Australia Pty Ltd
The poster advertisement features an image of a woman seated behind a desk looking over her shoulder. There is a fishbowl around her and two goldfish swimming in the bowl. The text 'Could it be bacterial vaginosis?' is superimposed over the image.
Dismissed Health Products Poster 22/01/2020
November 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0436-12 Cat Media Pty Ltd
Images of women in bikinis who apparently take the Coconut Detox product to so that they look thin and glamorous.
Dismissed Health Products 14/11/2012
September 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0258-20 GlaxoSmithKline Consumer Healthcare Australia Pty Ltd
This television advertisement for Panadol Rapid depicts a man waking up early, going to a busy work day, and picking his daughter up from school.
Dismissed Health Products TV - Free to Air 09/09/2020
May 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0133-19 Procter & Gamble Australia Pty Ltd
Describes the benefit of using Metamucil. Contains the phrase "the turd you deserve". 
Dismissed Health Products TV - Free to Air 22/05/2019
April 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0154-18 Vitaco Health Australia Pty Ltd
News Segment on Studio Ten using a Dr to promote Nutra-Life Kyolic Aged Garlic. I could not find the segment in full online, but it is examined in part by Media Watch at this link: http://www.abc.net.au/mediawatch/transcripts/s4811927.htm
Upheld - Modified or Discontinued Health Products TV - Free to Air 11/04/2018
February 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
363-04 Novartis Pharmaceuticals Pty Ltd
Novartis Pharma - Lamisil - animated toe lifts back for fungus to crawl in
Dismissed Health Products 08/02/2005
May 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
135-03 Naturopathica
Naturopathica - Horny Goat Weed - 'Make love not war'.
Dismissed Health Products Outdoor 13/05/2003
June 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
138-04 Pfizer Australia Pty Ltd
Pfizer - Nicorette Microtab - woman in labour thinks how well husband is coping with giving up smoking, than her own pain - husband just thinking about Microtab
Dismissed Health Products 08/06/2004
July 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
164-05 Procter & Gamble Australia Pty Ltd
Procter & Gamble - Vicks Cough Medicine - man and woman in bed together, woman is dreaming and his woken by man who has cough woman gets up to get him some cough medicine
Dismissed Health Products 12/07/2005
July 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
167-04 Pfizer Australia Pty Ltd
Pfizer - Benadryl - mum asleep at ironng board, dad asleep at work, sister asleep on bus - boy watching TV coughing.
Dismissed Health Products 13/07/2004
February 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
23-07 Novartis Consumer Health A/asia Pty Ltd
Novartis Consumer health - Nicotinell (TV) - young woman shown smoking in various situations then told yopu'd never know how great you'd be not smoking, until you quit - shown riding motorcycle and smiling with excitement
Upheld - Modified or Discontinued Health Products 13/02/2007
April 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
85-99 Warner Lambert Consumer Health Care Pty Ltd
Warner Lambert - Mylanta - "Two Australian backpackers in India"
Dismissed Health Products 13/04/1999
December 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
259-98 Blackmores Ltd
Blackmores - Japanese women and soy
Dismissed Health Products 08/12/1998
November 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0322-20 Mosh
This Pay TV commercial is set in the footy locker room, with the team dressed in inflatable phallic-like costumes.
Dismissed Health Products TV - Pay 11/11/2020
September 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
221-04 Bayer Australia Ltd
Bayer - Canesten - Once Pessary - Love and Commitment - -"now we have lost the interest of the men" woman goes on to speak about vaginal thrush treatment
Dismissed Health Products 14/09/2004
July 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0199-19 Sleep Clinics Albury Wodonga
This television advertisement depicts a man who snores and his wife, who elbows him and pushes him out of bed. 
Upheld - Modified or Discontinued Health Products TV - Free to Air 10/07/2019
June 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0175-20 Sanofi
This television advertisement for Bisolvon depicts a family in a park. The mother coughs into her elbow.
Dismissed Health Products TV - Free to Air 10/06/2020
March 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0109-17 Reckitt Benckiser (Aust) Pty Ltd
ADVERT FOR PAIN RELIEF FOR CHILDREN
Dismissed Health Products TV - Free to Air 08/03/2017
July 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0233-14 Johnson & Johnson Pacific Pty Ltd
A woman with cold/flu symptoms takes codral and soldiers on to a birthday party.
Dismissed Health Products TV - Free to Air 09/07/2014
June 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
258-09 Pfizer Australia Pty Ltd
Pfizer 258/09 - TV ad for Viagra thethingsyoudoforlove.com.au
Dismissed Health Products 24/06/2009
November 2002
Case number Ad Standards description Determination Categorysort descending Media Determination date
261-02 Alphapharm Pty Ltd
Alphapharm - money falling out of medicine packets.
Dismissed Health Products 12/11/2002
November 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0444-10 Pfizer Australia Pty Ltd
A man is in the consulting room with his Doctor. The Doctor asks him if there is anything else he wishes to discuss and the man says no. We hear elephant noises in the background and when the Doctor asks the man if he is sure, we see the trunk of an elephant knocking against the man.
Dismissed Health Products 10/11/2010
May 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0158-13 Advanced Medical Institute
The advertisement dealt with a couple where the woman wants to have sex with her husband or partner, and the man didn't want to because he suffered premature ejaculation. After using the sex aid he takes his clothes off and you see him clearly naked with his genitals covered by the kitchen sink and says something to the degree of "Once we are done those clothes will be out of fashion".
Dismissed Health Products Internet 22/05/2013
August 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
341-09 Red Bull Aust Pty Ltd
Red Bull - (341/09) Cinema cartoon characters on beach with black patches over genitals
Dismissed Health Products Cinema 12/08/2009
May 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0180-10 Australian National Prescription Service
This print advertisement with large coloured copy ' Sex! Harder! Longer! Stonger!' Do you want longer lasting, better sex?" includes Q&A items on such things as erectile dysfunction and premature ejaculation. An image of a woman dressed in lingerie and helmet is posed beside the copy with ANPS logo and toll free number.
Upheld - Modified or Discontinued Health Products Print 12/05/2010
March 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
35-01 Nad's Commercial Pty Ltd
Nad's Commercial Pty Ltd - Wyld for Women - car washing
Dismissed Health Products 13/03/2001

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