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Ad Standards Community Panel Cases

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E.g., 20/06/2022
E.g., 20/06/2022
October 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0359-13 Heaven's Hell Industries
During the advertisement which sounded very sexual the background music was a recitation of an Islamic call to pray which is very holly in the Islamic community.
Upheld - Modified or Discontinued Alcohol Radio 23/10/2013
0362-13 Murray Goulburn
The advert on the Devondale site is titled "Cyclops". It is part of their "Awkward Moments" campaign. It has someone referring to a Cyclops as they show a child wearing an eye patch over one eye.
Upheld - Modified or Discontinued Food/Bev Groceries 23/10/2013
September 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0361-15 Lush Australia
Full length rear shot of four naked women, with the caption, "We prefer to go naked, like 100s of our products".
Upheld - Modified or Discontinued Toiletries Poster 23/09/2015
0364-15 UBD Street Directories
Radio advertisement
Upheld - Modified or Discontinued Other Radio 23/09/2015
0369-15 Redwave Media
The advertisement describes a number of circumstances where someone may be giving you the "shits" and explains a wrapped packet of camel faeces will be anonymously delivered to them on your behalf for the cost of 10 or 20 dollars.
Upheld - Modified or Discontinued Entertainment Radio 23/09/2015
0371-15 Target Australia Pty Ltd
Catalogue Hip flask
Upheld - Modified or Discontinued Retail Mail 23/09/2015
September 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0362-11 Destroy All Lines
The advertisement was a tour poster for a forthcoming tour by the musical acts: The Amity Affliction, Asking Alexandria and Skyway promoted by Destroy All Lines and a number of other partners. The tour is entitled Fuck The Reaper. This name of this tour is derived from lyrics of the headline band, The Amity Affliction and a number of this band’s logos and images are based around this lyric.
Upheld - Modified or Discontinued Entertainment Poster 28/09/2011
September 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0362-16 Mitsubishi Electric Australia
Advertising Mitsubishi Electric appliances - assuming a fridge from the commercial.
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 14/09/2016
0376-16 Sony Pictures Releasing Pty Ltd
Pop-up video ad advertising the upcoming movie "Sausage Party", which appeared in the middle of a news article. The video was a trailer showing excepts from the movie and was accompanied by text in large font.
Upheld - Modified or Discontinued Entertainment Internet 14/09/2016
0377-16 Sony Pictures Releasing Pty Ltd
The trailer for the movie, "The Sausage Movie" ran while I was waiting for a game to download.
Upheld - Modified or Discontinued Entertainment Internet - Social - Facebook 14/09/2016
0384-16 Brand Collective
The net ad was on behalf of Dunlop Volleys shoes from a site titled [email protected] incorporating Brand Collective Online Customer Service Team
Upheld - Modified or Discontinued Clothing Email 14/09/2016
September 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0369-12 Ontilt Events
White vans with information about the services provided by Ontilt Events. There is an image of people playing cards at a table accompanied by the text, "Please visit OntiltEvents. com for a venue near you" and an image of a topless woman with one arm above her head and the text, "WA's sexiest party poker dealers" across her chest. Other text reads, "Play free poker" and "Australia's most FUN, CREATIVE and ENTERTAINING poker events". On the back of the van there is a contact number: "Enquiries 0431 272 789".
Upheld - Modified or Discontinued Other Transport 12/09/2012
0373-12 Wicked Campers
Blue Wicked Campers van with white text, registration 632 RKY (QLD) - 'It's better to be black than gay cos you don't have to tell your parents'.
Upheld - Modified or Discontinued Professional Services Transport 12/09/2012
0375-12 Wicked Campers
Camper Van, registration number UMN 904. Slogan on the back reads, 'If God was a woman would sperm taste like chocolate?'
Upheld - Modified or Discontinued Professional Services Transport 12/09/2012
0376-12 Bendon Ltd
The Facebook page for Loveable Besties features an image of two female models wearing loveable underwear. They have their arms around each other and the accompanying text reads, "Take selfies with Besties to win weekly loveable prizes". Underneath are pictures submitted to the Facebook page of women with their besties. All images feature fully clothed adults and consist mainly of head shots. At the bottom of the page the conditions of entry are stated, one of which is that you need parental consent to enter the competition if you are under 18 years of age.
Upheld - Modified or Discontinued Clothing Internet - Social - Other 12/09/2012
September 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0369-17 Universal Pictures
A group of women on a plane verbally abusing another women and telling her to 'use her mouth' and clearly gesturing fellatio.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 13/09/2017
0412-17 Meat & Livestock Australia Ltd
MLA promoting Lamb
Upheld - Modified or Discontinued Food/Bev Groceries Internet 13/09/2017
November 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0370-13 aBillboard company
The advertsing company 'abillboard' is advertsiing spare billboards around Mackay. They are advertising it under the title 'exposure yourself' you can also view these images on their webiste: http://abillboard.com.au/
Upheld - Modified or Discontinued Professional Services Billboard 13/11/2013
0376-13 Victorian Responsible Gambling Foundation
"Kid Bet" advert, portrays children betting on various sporting codes.
Upheld - Modified or Discontinued Community Awareness 13/11/2013
September 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0371-10 City Smiles Melbourne
Image of a man with his mouth apparantly sewn up: he appears to have 4 crosses stitched over his closed mouth. To the left of him in large type is written: "Taking drastic measures to hide your teeth?" and then underneath is more text describing the services offered by citysmiles.com.au.
Upheld - Modified or Discontinued Professional Services Print 08/09/2010
September 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0381-14 Hougoumont Hotel
Black and white side image of a woman standing on her point shoes, a small ship on her head, and a ball and chain attached near her rear. Black background. Hougoumont hotel in white letters, "Bring your ball and chain" in yellow. Square logo of the Hougoumont hotel on the top of the picture.
Upheld - Modified or Discontinued Bars/Clubs Billboard 24/09/2014
October 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0392-12 Hypoxi Body Shaping
In the window of the shop are two images of a woman with dotted lines showing how her body can be transformed using Hypoxi treatments.  In one image the woman is wearing briefs and has her arms folded across her naked bosom. Her head is not visible.  In the second image the woman is naked and viewed from the side.  We can see one of her nipples but not her head.
Upheld - Modified or Discontinued Professional Services Poster 10/10/2012
0397-12 National Stroke Foundation
The advertisements show a man dressed in black in a basement. He is using a facsimile of a human brain to demonstrate what happens when someone has a stroke. He is depicted as a serial killer and pokes the brain with a scalpel and then he appears to strike the brain with a hammer. There were 2 advertisements on air during the time the complaints were received.
Upheld - Modified or Discontinued Community Awareness 10/10/2012
September 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0392-18 Roadshow Films
Trailer for horror movie The Nun.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 12/09/2018
October 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0399-11 Unilever Australasia
The Video starts with the statement “Lynx presents – Rules to the game – Episode #1: Rugby”. A narrator then reads out a number of rugby rules while these rules are played out by a group of young women dressed in sports briefs and short shirts in the national rugby colours of Australia and New Zealand. At the end of the video we see the winning Australian team celebrating and the words “Lynx Know your game” appear. Voiceover: “Go you good thing”
Upheld - Modified or Discontinued Toiletries Internet 26/10/2011
0406-11 Harvey Norman
Harvey Norman staff advertise a 4 day sales event for stores located in Fyshwick, Woden and Goulburn and in one scene a female member of staff pops up out of a chest freezer she has been apparently hiding in.
Upheld - Modified or Discontinued Retail 26/10/2011
October 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0399-14 Unilever Australasia
The advertisement depicts a group of three young children running towards a castle. Subsequently each child begins to eat a Dragon Pop Icy Pole. One of the children then turns into the Paddle Pop lion and he and another animated character (each holding an icy pole) win a battle against a villainous character. Both of these characters are from the Magilika film (see below).The ad is then subtitled with the statement True Heroes Balance Energy Intake and Activity. Enjoy Paddle Pop as a Treat within a Balanced Diet‚¬. This is shown for a total of ** seconds.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Pay 08/10/2014
0410-14 Builders Academy Australia
Builder seen using nail guns without safety lock.
Upheld - Modified or Discontinued Education TV - Free to Air 08/10/2014
0411-14 Builders Academy Australia
Advertisement depicts a builder demonstrating his skills after completing a Builders Academy training course. Includes throwing a chisel, jumping off a building and firing a nail gun freely in the open
Upheld - Modified or Discontinued Education TV - Pay 08/10/2014
September 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0399-16 My Alibi
A woman pulling a g-string down
Upheld - Modified or Discontinued Sex Industry Outdoor 28/09/2016
0400-16 Curtain Villa - Kalgoorlie
Radio advert which included family members arguing about buying curtains using frequent extremely inappropriate language, which although censored (very badly) was still highly offensive, and should not be allowed on radio at this time of day.
Upheld - Modified or Discontinued House Goods Services Radio 28/09/2016
0401-16 Brand Collective
*Quote*We're sick of being socially engineered and we shun political correctness.We're young and we're rooting for change.We are children of the sun and are comfortable in our own skin, so don't tell us who to love or how to be.Our campaign is all about the celebration of sexual expression whilst remembering to stay safe.For this reason we've joined arms with Ansell condoms in support of safe sex, as whilst we're all about rooting, we believe in 'safety first'.So stay safe this summer and root for us, root for change, root for VOLLEY.GET BEHIND US#GRASSR
Upheld - Modified or Discontinued Clothing Poster 28/09/2016
0405-16 Showgirls
There is a full length poster in the front window of Showgirls, featuring a naked woman. Aside from a thin G-string covering her anus, the rest of her ass is fully on display.
Upheld - Modified or Discontinued Sex Industry Poster 28/09/2016
0406-16 HTH Group
A tradesman is depicted cutting his salad role with a drop saw while not watching what he is doing, using an overly aggressive and rapid motion while advertising the brand and paying far more attention to the camera crew and laughing throughout the entire stunt.
Upheld - Modified or Discontinued Hardware/Machinery TV - Free to Air 28/09/2016
November 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0400-13 Murray Goulburn
An advertisement about devondale milkhttp://devondale.com.au/fun-things/television#devondale-flavoured-milk-cape
Upheld - Modified or Discontinued Food/Bev Groceries 27/11/2013
October 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0400-15 Suzuki Australia Pty Limited
The vehicle is shown driving with its front fog lights on but the conditions are clear and dry. This is illegal under NSW road rules which state that fog lights may only be used in fog or rain.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 14/10/2015
September 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0405-17 Navman Australia Pty Ltd
The wife criticising the husbands driving she is offensive and abusive.
Upheld - Modified or Discontinued Information Technology Radio 27/09/2017
0408-17 Roadshow Films
The advertisement for this horror movie shows frightened children being chased by a grotesque clown.
Upheld - Modified or Discontinued Entertainment TV - On Demand 27/09/2017
0416-17 Ubet
Biggest Loser Saturdays 12 Noon to 4PMPrizes every half hour, with a $25 redemption punt for the biggest loser.
Upheld - Modified or Discontinued Gambling Poster 27/09/2017
October 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0407-10 Nestle Australia Ltd
The text "8 kids" appears on the screen in white, bold type and we seen 8 different children, shown separately. The text then changes to read "8 artists" and we see 8 different adults. We then see a montage of the kids working with the adults to create different artwork, with each kid/adult pairing using a different colour. The screen then splits into 9 sqaures and in the outer squares we see the different children, with the background matching the colour of their artwork.
Upheld - Modified or Discontinued Food/Bev Groceries 13/10/2010
0411-10 Calvin Klein Underwear
Image on the left shows three men and one woman. Two of the men are wearing jeans and no tops, and the top buttons of their jeans are undone. The third man is wearing a dark shirt which is unbuttoned to the waist and we cannot see if he is wearing jeans. The woman is wearing a black bra and one of the straps is falling off her shoulder. She appears to be naked otherwise. The woman is lying on her back with her head resting on the thighs of one of the men, and he is looking down at her. Another man is crouched over her and appears to be about to kiss her neck.
Upheld - Modified or Discontinued Clothing Billboard 13/10/2010
October 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0407-14 Coles
Curtis Stone was advertising for Coles fresh spring apples
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 22/10/2014
October 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0408-12 Burger Urge
Advertising pamphlet that arrived in my letterbox this week.
Upheld - Modified or Discontinued Food/Bev Groceries Mail 24/10/2012
0410-12 De Rucci Bedding
Billboard displays a picture of an elderly gentleman with a smoking pipe in his mouth. The image in front & below is a bed.
Upheld - Modified or Discontinued Retail Billboard 24/10/2012
0415-12 Hungry Jacks
A male voice is threatening to hit another person for not returning some money. The money is to be used to buy a food product. The male then hits other person and then threatens further violence.
Upheld - Modified or Discontinued Food/Bev Groceries Radio 24/10/2012
September 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0409-10 Kraft Foods Ltd
Television advertisement with two boys in a school playground, sitting down eating their lunch and the boys are playing a game with their Oreos by pulling it apart and seeing who gets the side with the icing. One of the boys says that if you get the cream side, you have to marry .... The other boy is displeased and screws his face up. A young girl (one of the girls they have been talking about) runs nearby to collect her basketball, smiles and then runs off with the ball, back to her friends.
Upheld - Modified or Discontinued Food/Bev Groceries 22/09/2010
October 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0411-15 Emerson
The company is selling a insinkeratoer but when the lady says how it saves water, she puts her fingers in the hole of the appliance.
Upheld - Modified or Discontinued House Goods Services TV - Pay 28/10/2015
0418-15 Solar Engineering
This company's advertising invites people to cut their ties to electrical energy companies by installing solar energy. Their advertisement shows a pair of scissors cutting a power cord.
Upheld - Modified or Discontinued House Goods Services Poster 28/10/2015
December 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0416-13 Good Time Burgers
A burger company advertising burgers by displaying the naked buttocks of a woman, in between which a burger patty is lodged (ie, the woman's naked buttocks act as a burger bun). The woman is lying in a suggestive position with a close up of her naked bum. The catch phrase is "the freshest fun between the buns"
Upheld - Modified or Discontinued Food/Bev Venue Print 11/12/2013
November 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0418-11 Eskanders Betstar Pty Ltd
The landing page for the betstar.com.au Facebook site (https://www.facebook.com/BETSTAR.COM.AU) from the 2nd September, 2011 until the 21st October, 2011. It features an image of a horse with a cricket bat, football, racquet, rugby ball and then a man all balanced on its back. The main text reads, "Like betting? Like Betstar" and in the descriptive text underneath it says, "Isn't the internet incredible? Not only does it help you stalk your ex. you can also have a punt....Or just get back to your stalking. It really is a victimless crime."
Upheld - Modified or Discontinued Other Internet 09/11/2011

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