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E.g., 08/07/2022
E.g., 08/07/2022
January 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0001-11 Browne's Foods
A male voice over describes the benefits of drinking Chill – a flavoured milk – when performing various tasks, and we see accompanying footage of men performing these tasks. One description is that Chill “does the job when we’re polishing knobs” and we see a man polishing a door knob then drinking Chill. Another description states that Chill “hits the spot when we’re busy on top” and we see two men on a high building. The final shot is of a large truck with the words “Man Up” and an image of a carton of Chill on the side.
Dismissed Food/Bev Groceries 19/01/2011
0003-11 Rivers (Aust) Pty Ltd
Black and white image of a young female squatting down with her arms stretched down to the ground and crossed so that her groin is covered. She is wearing lace top stockings and her long hair is hanging down her front and covering her chest. The text, "Get excited" is written above her and the rest of the wording is describing the clothing offers available in Rivers. This image appears on the cover of the Summer 2011 Catalogue 1.
Dismissed Clothing Print 19/01/2011
January 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0001-12 SCA Hygiene Australasia
The advertisement in question depicts a drag queen and a woman in the bathroom of a nightclub or bar taking part in a friendly duel. The woman touches up her mascara and the drag queen does the same, she then touches up her lip gloss and the drag queen does the same, she then fixes her bra, the drag queen does the same, she then trumps the drag queen by pulling out her Libra tampon and giving the drag queen a cheeky smile. The drag queen knows he can no longer win the duel and walks out of the bathroom. The voice over at the end of the advertisement states ‘Libra Gets Girls’.
Dismissed Toiletries Internet 18/01/2012
0002-12 SCA Hygiene Australasia
The advertisement in question depicts a drag queen and a woman in the bathroom of a nightclub or bar taking part in a friendly duel. The woman touches up her mascara and the drag queen does the same, she then touches up her lip gloss and the drag queen does the same, she then fixes her bra, the drag queen does the same, she then trumps the drag queen by pulling out her Libra tampon and giving the drag queen a cheeky smile. The drag queen knows he can no longer win the duel and walks out of the bathroom. The voice over at the end of the advertisement states ‘Libra Gets Girls’.
Dismissed Toiletries Cinema 18/01/2012
January 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0001-13 Sportsbet
This advertisement repeatedly refers to Christmas being full of "saggy ball sacks", and shows a bag holding two cricket balls obviously meant to represent a male scrotum and testicles.
Dismissed Gambling TV - Pay 30/01/2013
0002-13 Sportsbet
This advertisement repeatedly refers to Christmas being full of "saggy ball sacks", and shows a bag holding two cricket balls obviously meant to represent a male scrotum and testicles.
Dismissed Gambling 30/01/2013
0007-13 BCF
I am writing to complain about an ad running on TV from the company BCF (Boating Camping Fishing). The ad depicts two men sitting in a boar. One man has an oce chest and the other has a portable fridge.
Dismissed 30/01/2013
0008-13 Ultra Tune (SA) Pty Ltd
The advert was for Ultra Tune services.
Dismissed Professional Services Radio 30/01/2013
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0001-15 Australian Insurance Holdings
Captain Risky
Dismissed Insurance TV - Free to Air 28/01/2015
0004-15 Yum Restaurants International
Adult male and female child on couch watching TV ...male feigns swearing 'buck' child frowns ... and coins are placed in a container marked swearing ...etc to associate swearing with a food product viz. Kentucky Fried Chicken ...followed by Australian Cricket Captain in Waiting George Bailey admitting live ...via personal microphone on the field ...
Dismissed Food/Bev Venue TV - Free to Air 28/01/2015
0006-15 Schweppes Australia Pty Ltd
The advertisement starts with a tray of Schweppes mixers being taken into a room of people and progresses to people acting with a mob mentality
Dismissed Food/Bev Groceries Cinema 28/01/2015
0007-15 Dept of Premier QLD
The mother goes to work as a nurse helping people and the workforce is kept alive
Dismissed Community Awareness TV - Free to Air 28/01/2015
January 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0001-17 Lion
-a boat is being lowered into the water -beer is being put on ice -people are then seated in the boat -the skipper/captain has a swig (drink) of beer -the boat is then on the calm open water -the advert closers with the slogan and the boat full of people drinking
Dismissed Alcohol TV - Pay 18/01/2017
0002-17 Lion
A group of people go out in a boat, after launching the boat at a boat ramp. The person who’s boat and car is later drinking beer with others in the boat.
Dismissed Alcohol Cinema 18/01/2017
0004-17 Enably.com.au
The advertisement included a cat perched high on a ladder supposedly changing a light bulb. The cat falls from the ladder and hits the ladder as it falls
Dismissed Finance/Investment TV - Pay 18/01/2017
0006-17 PETA
The ad started with a man getting out of a car and locking it. When he walks away a woman who was asleep on the back seat wakes up. She is a good looking woman and she is dressed in shorts and a singlet. As she attempts to get out the car it starts to get hot. She tries to get out the car but she is trapped. She pushes her self up against the windows, eventually she gives up as the heat becomes too much for her. Then the message comes up on the screen and then the organisation's name
Dismissed Community Awareness TV - Free to Air 18/01/2017
January 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0001-18 FOXTEL Management Pty Ltd
It is an add with Chris Hemsworth. He is sitting on a couch supposedly watching TV and the smoke alarm is going off in the room he is sitting in.
Dismissed House Goods Services TV - Pay 24/01/2018
0003-18 Sportsbet
A group of white males standing around betting on horse races with a black man in uniform standing by a fire place. The black man is asked a question.
Dismissed Gambling TV - Free to Air 24/01/2018
0004-18 Sportsbet
Melbourne Cup/merry ‘puntmas’ spring Gambling campaign
Dismissed Sport and Leisure Internet 24/01/2018
0006-18 Goldfield Collisons
The ad begins with a "cat call" whistle followed by the statement "Show us your Dent".
Dismissed Professional Services Radio 24/01/2018
January 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0001-19 Thomas Farms Kitchen
The ads message was that the prepared meals were timesaving so texting your partner ‘What’s for dinner?” Was no longer necessary , leaving time for more important messages and The ad then ended by saying “wink emoji, eggplant, question mark”
Dismissed Food/Bev Groceries Radio 23/01/2019
0003-19 Mars Wrigley Confectionery
The ad has three women each eating Maltesers whilst describing their weekend. 
Dismissed Food/Bev Groceries TV - Free to Air 23/01/2019
0005-19 Pretty Little Thing
Young women dancing around in the street and rain to sell clothing.
Dismissed Clothing TV - Pay 23/01/2019
0006-19 Ferrero Australia Pty Ltd
The advertisement is a Kinder app called ‘Magic Kinder’, available for download on mobile devices. The app promotes the Kinder brand and products to children, Kinder Surprise in particular.
Dismissed Food/Bev Groceries App 23/01/2019
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0002-11 Queensland Transport
Five television ads in total are named in the complaint. All are branded with the same ending of Slow down stupid: 1. Nightmare – Beach scene, young male driver kills his girlfriend in a speed related crash. 2. Faces - shows the faces of actors portraying dead mothers, fathers, sons, daughters, friends and lovers who have all been killed as a result of speeding crashes. 3. In a Flash - highlights what fathers with young families potentially have to lose if they are killed suddenly and unexpectedly in a speeding crash.
Dismissed Community Awareness 09/02/2011
0004-11 Hewlett-Packard Australia Pty Ltd
A baby in a baby walker is shown weaving his way in and out of traffic. At the end of the advertisement the baby's parents print out pictures of his adventure using a HP ePrint.
Dismissed Other 09/02/2011
0006-11 Southern Phone Company
The advertisement opens with a Southern Phone employee having lunch in a café. On the next table is seated a businessman who engages the Southern Phone employee in a conversation about Southern Phone’s services. The businessman asks whether, when he calls Southern Phone, a “Aussie” will answer the call, not a machine. A woman seated on a nearby table in the café joins in the conversation and asks the Southern Employee to confirm whether it is “not someone in India? Or in the Philippines?” who will answer the call.
Dismissed Telecommunications 09/02/2011
0008-11 Independent Distillers Aust (Pty Ltd)
Three young men - one on a skateboard - advertising alcoholic beverages.
Dismissed Alcohol Billboard 09/02/2011
January 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0002-14 Female Choice Plumbing
Female Choice Plumbing.
Dismissed Professional Services 15/01/2014
0003-14 AdultShop.com Ltd
It entailed a man and woman humming the description of excitements and then a voice over relating to some we vibe4 sex toy from adult shop.
Dismissed Sex Industry Radio 15/01/2014
0005-14 My Chemist
My Chemist advertisement in newspaper for fragrances featuring sexualised images of Katy Perry and Rhianna.
Dismissed Toiletries Print 15/01/2014
0006-14 Rugs a Million
An actor dressed as Austin Powers saying he " got a SHAG for $60" and a woman saying that she also got a SHAG for sixty dollars. The voice over continues to say "sixty dollars" but is interspersed with the words SEXTY dollars.
Dismissed House Goods Services 15/01/2014
0007-14 Rugs a Million
End of year sale on carpets at Rugs-a-million. ie. Boxing week sales. A woman presenter states that "size does matter."
Dismissed House Goods Services 15/01/2014
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0002-15 Pacific Brands Holdings Pty Ltd
Bonds womens underwear advertisement. A bunch of almost naked girls dancing around and shaking their butts.
Dismissed Lingerie TV - Free to Air 14/01/2015
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0002-16 Aldi Australia
The advert has a scotsman taking about the whisky and and interpreter translating what he says.
Dismissed Alcohol Radio 10/02/2016
0003-16 McDonald's Aust Ltd
McMobile blasting bagpipe mucic sees men drop tools and run after the mobile and into a McDonald's store.
Dismissed Food/Bev Venue TV - Free to Air 10/02/2016
0004-16 Nimble Australia
A women has just come back from holidays to find that the apartment has been taken over by people, in which there is an Asian decent man in a pair of white underwear (offensive) brushing his teeth, then a man dressed in a rabbit custom which gives misleading advice to Nimble the money so that she can move.Then their is part two to the ad where the women is packing her and the Rabbit is talking away with a goat standing behind him, the goat turns around with a pair of underwear on its head and the Rabbit says "Come on Spanky"
Dismissed Finance/Investment TV - Free to Air 10/02/2016
0008-16 AICS
Tv advert showing male driving a car while not watching the road and then observing some image on small girl's mobile phone, crashing car.
Dismissed Professional Services TV - Free to Air 10/02/2016
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0003-12 Way Funky Company Pty Ltd
The advertisement under complaint is a 16 page A4 sized colour catalogue titled ‘Funkita Girls Beach House, Summer 2011’. The catalogue contains a range of colour images of girls in Funkita swimwear, some posed individually and other posed in groups. The images use a number of settings in and around a beach house, including a Kombi van. The inside cover (pg 2) of the catalogue contains text describing the feel and theme of the swimwear range.
Dismissed Clothing Print 08/02/2012
0004-12 Motor Accident Commission SA
Two people kissing in the back seat of a taxi. Male looks alarmed as fare metre approaches $300. On screen super delivers the campaign message: “Lose your licence and you’re screwed”
Dismissed Community Awareness 08/02/2012
0005-12 McDonald's Aust Ltd
We open on a warm summer’s day and see a young woman walk into the lobby of an inner-city office building. She is holding a bag of McDonalds in one hand and a new McDonald’s Choc Whirl frappe in the other. The woman presses the button for the elevator and takes a sip of her frappe. We hear the ding of the elevator, the door opens and then in slow-motion a wave of choc sauce comes flooding out of the elevator. We then see close ups of the frappe mixture being poured over ice and then blended.
Dismissed Food/Bev Groceries TV - Pay 08/02/2012
0006-12 Yokohama Tyres Aust Pty Ltd
The advertisement uses a large warehouse full of tyres to describe how confusing it is to choose tyres. The three Yokohama products presented use brightly coloured point of sale tyre centres to execute this strategy as it is explained by the voice over “If you want a long lasting everyday tyre, choose green. For extra safety, choose blue. And for high performance choose red.” The tyres roll out in front of the talent and he bends down to look at them. The call to action is to “Ask your tyre dealer about Yokohama, the easiest tyres to choose”.
Dismissed Retail 08/02/2012
0008-12 Australian Pork Limited
Two women from the previous Pork commercials are in a kitchen drinking tea and looking out of the window. Outside we see another woman chatting at length with the postman. One of the woman in the kitchen says that the woman outside has porked both the postman and the rest of the neighbourhood and her friend spits out her tea in shock. We then see a house-warming party the week before showing the woman from outside serving Pork Bolognese to her guests - one of whom is the postman. A male voice then states “An authentic Italian spag bol tastes better with pork mince.
Dismissed Food/Bev Groceries TV - Pay 08/02/2012
January 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0003-13 Radio Rentals Group
RT Edwards - "Japanese/Karate Chop" stereotype.
Dismissed House Goods Services 16/01/2013
0004-13 Freedom Furniture Ltd
The ad is for freedom furniture, an older man is looking out a window at what appears to be at a young couple that are heavily making out. Then his wife comes over and he tells her he is looking at a lounge then as the young couple move to the rug they look at the rug.. The young couple is now half naked and getting ready to have intercourse.
Dismissed Retail 16/01/2013
0005-13 Nova 969 Pty Ltd
A noisy slow and low flying helicopter advertising a radio station with a semi naked individual.
Dismissed Entertainment Outdoor 16/01/2013
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0005-17 Honey Birdette
They were photos of women in skimpy bras and cut-away knickers, so that one could see much of the groin area. In some of the photos the women were wearing bondage-type underwear. The photos were much larger than life-size, on brightly lit screens on both sides of the door, so they were hard to ignore.
Dismissed Lingerie Billboard 08/02/2017
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0007-11 Independent Distillers Aust (Pty Ltd)
Images of three young males holding bottles of Three Kings alcohol.
Dismissed Alcohol Internet 23/02/2011
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0007-17 Tatts Group-Ubet
UBET on Twitter are promoting a competition where users can create a cricket with different characteristics.
Dismissed Gambling Internet - Social - Twitter 22/02/2017
January 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0008-14 Pacific Equity Partners
Various scenes of people apparently enjoying themselves in the sun. Many people appear sunburnt.Ad is set to "anthem" sounding music - most likely "Ode to Joy". In the final scenes rows of people are portrayed biting in unison into Drumsticks ice creams.
Dismissed Food/Bev Groceries 29/01/2014

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