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E.g., 23/06/2021
E.g., 23/06/2021
July 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0223-20 LNDR
This advertisement is displayed at a bus stop and depicts a woman from the side/behind wearing only sports tights and sneakers. Her arm is held across her breasts. Text on screen states "Buy less, good stuff".
Dismissed Clothing Billboard - Digital 22/07/2020
October 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
284-05 Advanced Medical Institute
AMI - Sniff n Stiff - two men in tuxedos standing behind grand piano - they drop pants and undies and start playing the piano with their penises - introduced by Max Rowley
Dismissed 11/10/2005
299-05 King Gee
King Gee - Worn Gs - workers approach new apprentice, with feathers, honey, rubber chicken and a goat for initiation - then they see he's wearing "worn" shorts and ask where the new guy is
Dismissed Clothing 11/10/2005
March 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0067-13 Dick Smith Foods
Dick Smith advertising his own range of Australian grown foods.
Dismissed Food/Bev Groceries 13/03/2013
0071-13 Nestle Australia Ltd
During the above program, I was distressed to view a commercial for a biscuit and cheese snack whereby the scenario was a child visiting a zoo/animal park who was eating said snack. The child was enjoying the snack in the view of a monkey who looked enviously at the snack. The child was then shown to drop a biscuit into the animal enclosure at which point the monkey came over to retrieve said biscuit. The child was then shown to lean over into the enclosure and offer the biscuits and cheese to the monkey.
Dismissed Food/Bev Groceries 13/03/2013
0087-13 Prince Bandroom
At the bottom of the page in a black square headed Prince Bandroom, is a list of bands playing there. The 4th band down is called FUCKED UP ,O BROTHER and this is the way it is printed.
Dismissed Entertainment Print 13/03/2013
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
287-09 Vodafone Network Pty Ltd
Vodafone 287/09 TV. "Free weekends" Girl spends the next day calling friends etc to find out what she did the night before.
Dismissed Telecommunications 24/06/2009
October 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0291-20 Fiat Chrysler Australia Pty Ltd
This television advertisement opens on an aerial shot of a remote petrol station in Australia. Two men stand out front of a petrol station discussing the new Jeep that has stopped at the petrol station. One man comments "What's a car like that doing in a place like this?".
Dismissed Automotive TV - Free to Air 07/10/2020
October 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0400-11 Campari
Four men are stood at the bar of a pub when one of them spots Jimmy Barnes and says to his mates that he is going to give Jimmy 'the bird'. His mates look worried as we see the man call out to Jimmy and start raising his arm and then they relax when they see he is holding up a bottle of Wild Turkey. Jimmy acknowledges the man and comes over to join the four men at the bar and the final shot is of all the men talking and holding a bottle of Wild Turkey each.
Dismissed Alcohol 26/10/2011
February 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
29-09 Domino's Pizza Australia Pty Ltd
Dominos - 8 Meats Pizza with Jim Beam Dbl Smoked BBQ sauce - internet
Dismissed Food/Bev Groceries Internet 11/02/2009
November 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0326-20 The Man Shake
This YouTube advertisement depicts former rugby league player Wally Lewis dressed as a king holding a football. He states, “They call me the King and I feel like a king thanks to the Man Shake. Time to get rid of tiered, cranky, hungry and that gut.” A man is shown eating a sandwich at a table, Wally Lewis throws a football at him, which hits him in the head and he falls backwards.
Dismissed Food/Bev Groceries Internet - Social - Other 11/11/2020
October 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0404-12 Baiada Poultry Pty Ltd
The ad features a number of individuals all saying variations of the word 'no' to make the point that hormones are not used in the rearing of Steggle's chooks.
Dismissed Food/Bev Groceries TV - Pay 24/10/2012
September 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
292-99 Gill & Co Pty Ltd
Gill & Co - "Beautiful timber"
Dismissed Retail 14/09/1999
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0079-16 Chrysler Australia Pty Ltd
The ad displays a older gentlemen with a women in a seductive position. He tries to take a blue pill (clearly viagra) which misses and goes down a drown. It eventually goes into the hole where petrol in the advertised FIAT car where the car becomes bulky and becomes bigger (clearly due to viagra affects)
Dismissed Vehicle TV - Pay 09/03/2016
0110-16 Fiesta Canvas
I have been advised by the ACMA to contact you the ASB re my complaint about “Fiesta Canvas” as seen on commercial TV here.
Dismissed Retail TV - Free to Air 09/03/2016
November 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
296-01 Simplot Aust Pty Ltd
Simplot - Leggo Stir Through Sauces - Italian-speaking Kerri-Ann Kennerley
Dismissed 13/11/2001
March 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0083-13 Sexyland
The large top of building billboard advertisement has a picture of a woman in a wig, and the top portion of a pink plastic rabbit that looks like a sex toy. I believe I have located on the Sexyland website as being the 'Fabulous Rabbit' vibrator from their 'Easter goodies' range, please see the attached link: http://www.sexyland.com.au/collections/easter-goodies/products/fabulous-rabbit. The poster also had wording along the lines of 'shop with more buzz'.
Dismissed Sex Industry Billboard 27/03/2013
0091-13 Chrysler Australia Pty Ltd
Fiat vehicle driving with fog lights on and there is no indication off raining or fog.
Dismissed Vehicle 27/03/2013
January 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0391-20 Hard Fizz
This Instagram advertisement features a woman in a white bikini and roller-skates from the neck down. A can of the product is at her feet.
Dismissed Alcohol Internet - Social - Instagram 20/01/2021
December 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0412-13 Virgin Money (Australia) Pty Limited
I have seen many sexist and degrading advertisements in my time but this one takes the cake. This advertisement depicts a "gold-digging" female discussing her excitement for life insurance as her 80-year old husband sits quietly next to her.
Dismissed Insurance 11/12/2013
March 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0048-21 KIA Automotive Australia
This television advertisement depicts a vehicle being driven at night, in the rain, on a racetrack.
Dismissed Vehicle TV - Free to Air 10/03/2021
October 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0416-10 Kellogg (Aust) Pty Ltd
As a milkman is leaving a pint of milk on the doorstep of a house, the door opens and the milkman finds himself looking at the feet of the householder. They are wearing fluffy open toe mule slippers, and as the camera pans up the body (showing varicose veins and hairy forearms) we see that the householder is wearing a silky nightie and gown and is very heavily made up. They are playing with the collar of the gown and appears to have moustache stubble. The householder says, in a deep voice, "Good morning, Johnny. Wanna join me for breakfast?
Dismissed Food/Bev Groceries TV - Pay 13/10/2010
October 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
300-03 Nissan Motor Co (Aust) Pty Ltd
Nissan - X Trail 4WD - vehicle being driven at speed over rocks, through water and on sand dunes.
Dismissed 14/10/2003
313-03 Saab Automobile Australia Pty Ltd
Saab - 9-5 Aero Sedan and SportEstate - 'capable of 0-100 in just 6.9 seconds'.
Dismissed Print 14/10/2003
316-03 Volkswagen Group Australia Pty Limited
Volkswagen - Bora - 'surprisingly quick' (print)
Dismissed 14/10/2003
September 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0419-18 First State Super
Image of a car accident with a rolled vehicle and a trapped person with their arm dangling out. 
Dismissed Finance/Investment TV - Free to Air 26/09/2018
April 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0095-13 Spudbar
A clear coloured poster for the Spudbar restaurant which is dominated by the phrase in black type "why F#CK with a good thing". The Spudbar logo is at the bottom of the advertisement.
Dismissed Poster 10/04/2013
November 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0424-11 Dick Smith Electronics
Dick Smith press ad featuring 2 iPods with the heading "Who blows your eardrums and not your budget".
Dismissed Retail Print 09/11/2011
August 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
307-08 Holden Ltd
Holden - Astra - 'big where it counts'
Dismissed 13/08/2008
April 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0099-11 Rivers (Aust) Pty Ltd
Cover of Rivers Catalogue titled '10 Deadly Deals'. The image is of a woman's legs sticking out from under a sofa. She is wearing fishnet stockings and high heels and her right hand appears to be poking out from the right of the sofa. The accompanying text says there is a Sale for the next 12 days and there are details of some of the clothing offers.
Dismissed Clothing Mail 01/04/2011
February 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
31-09 Aussiebum
Aussiebum billboard with the back of a naked man with brand name 'aussiebum'
Dismissed Clothing Outdoor 25/02/2009
October 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0432-10 NIB Health Funds Limited
The advertisement opens with the word KISS on the screen which is described as standing for "Keep It Simple Stupid". Paul Harragon then goes on to talk about nib health insurance, with the focus of the advertisement being the "simplicity" of nib's product design and claiming process. The final screen shot has the text: "nib - it's worth it. 131463. nib.com.au".
Dismissed Insurance 27/10/2010
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0106-16 Parfums Christian Dior
In the Advert there is a man and woman and if flicks between the two.
Dismissed Toiletries TV - Free to Air 23/03/2016
October 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0435-18 Sony Pictures Releasing Pty Ltd
Dark monochrome image of a half-man, half sharp-toothed menacing monster
Dismissed Entertainment Transport 10/10/2018
October 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0439-16 Sir Walter Premium Lawn Turf
The advertisement depicts a get together of friends celebrating the renovation of a lawn and backyard. The attendees are enjoying the barbecue until one guest grasp a handful of grass and starts throwing the grass while screaming in the hosts face that it is not Sir Walter Buffalo Grass. With this abuse all the party goers run screaming from the home. It shows that after a 6 month period and the homeowner replacing the lawn and the abusive guest supervising the installation.
Dismissed House Goods Services TV - Free to Air 26/10/2016
July 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
319-09 Kellogg (Aust) Pty Ltd
Kellogg - Nutrigrain - (319/09) TV young boy depicted running on farm pretending to surf on land in training for Cold Coast iron man (Brisbane)SEE FILE FOR FULL COMPLAINT TEXT
Dismissed Food/Bev Groceries 08/07/2009
April 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0114-14 Pacific Brands Holdings Pty Ltd
Bonds - Three girls running running and jiggling in bras and underpants.
Dismissed Lingerie 23/04/2014
November 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0443-15 Live Lighter
This is a NT Government campaign to explain the dangers of sugary, carbonated drinks.
Dismissed Community Awareness TV - Free to Air 11/11/2015
November 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
322-00 Taubmans Pty Ltd
Taubmans - couple kssing while male painters hold hands
Dismissed 14/11/2000
April 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0118-16 ANZ Banking Group Ltd
ANZ’s #equalfutures ad
Dismissed Finance/Investment TV - Free to Air 13/04/2016
October 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0447-17 AKA
Billboard with giant picture of Mrs Brown with her legs splayed and her skirt blown up showing her underpants crotch.
Dismissed Entertainment Billboard 25/10/2017
0456-17 Sportsbet
"Merry puntmas"
Dismissed Gambling TV - Free to Air 25/10/2017
December 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
325-01 Universal Music Aust Ltd
Universal Music - Afroman - 'The Good Times' - 'Because I Got High'
Dismissed Entertainment 11/12/2001
331-01 Oporto Franchising Pty Ltd
Oporto - 'Share Your Food' - couple kissing
Dismissed Outdoor 11/12/2001
May 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0122-13 Fusion Retail Brands
Jag jeans ad with topless woman.
Dismissed Clothing Billboard 01/05/2013
November 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0452-10 Lexus Australia
A man driving in various on-road situations in a black Lexus IS 350. Throughout his journey the man has to be patient as he experiences various traffic-jam situations (peak hour traffic; railway crossing hold-up; sheep surrounding the vehicle on a country road; pedestrian crossings etc). The vehicle is stationary throughout the commercial until the very end. It finishes with the IS 350 using the overtaking lane to pass a 40km/h caravan. The voice over states "Isn't it funny how the more power you have the more patience you require? Introducing the incredibly powerful Lexus IS 350.
Dismissed Vehicle 10/11/2010
September 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
328-06 Suncorp
Suncorp - GIO - family car backing out of driveway into home next door - no indicator, or brake lights on trailer
Dismissed Insurance 12/09/2006
May 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0129-19 United Nations High Commissioner for Refugees
Charitable donation ad featuring depictions of war torn environment. 
Dismissed Community Awareness TV - On Demand 22/05/2019
October 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0460-18 Koala Sleep
The ad describes a comparison between people with red hair and the company's mattresses.
Dismissed House Goods Services Radio 24/10/2018
December 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
335-00 Seagram Pacific
Seagram Pacific - Chivas Regal - 'Yes, God is a Man'
Dismissed Alcohol Outdoor 12/12/2000

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