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E.g., 23/02/2020
E.g., 23/02/2020
November 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
368-03 BHP Steel Ltd
BHP Steel - Colorbond - couple kiss on driveway while looking at roof.
Dismissed 11/11/2003
February 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
1-06 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Pea-Beu - One Shot - two cockroaches - man sprays alternative on one then Pea Beu on the other, and places paper cups over both of them
Dismissed Other 14/02/2006
May 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0206-10 L'Oreal Australia Pty Ltd
The advertisement opens with cyclone warning alarm and sound playing and depiction of young girl alarmed to discover her complexion is not as clear as she would like. Voiceover details the effectiveness of NEW Garnier PureActive scrub with suggestion for those with acne-prone skin “to take instant action” to remove blackheads and their marks. She is then depicted happily with a group of her friends with end caption: Take care. GARNIER
Dismissed Toiletries 12/05/2010
November 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
370-99 ke Optical Group
ke Optical Group - Superga Eyewear
Dismissed Other Print 09/11/1999
April 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
101-07 Calvin Klein Underwear
Calvin Klein - couple wearing jeans but nothing above waist, with bodies touching
Dismissed Clothing Outdoor 10/04/2007
113-07 Domayne
Domayne - Voodoo Knife Block Set - knives are held in a pink wooden block shaped like a body, with knife slats in the head, heart, stomach, thigh and leg
Dismissed Retail Print 10/04/2007
May 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0209-16 ACT Government
guy pretending to be stereotypically gay wearing shiny shorts and headband putting things in recycling bin saying RECYCLING in stereotypically gay voice.
Dismissed House Goods Services TV - Free to Air 11/05/2016
December 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
374-99 FNQ Broadcasters Townsville Pty Ltd
FNQ Broadcasters Townsville - Mix 106.3FM
Dismissed Media 07/12/1999
April 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
105-03 Mazda Australia Pty Limited
Mazda - Mazda 6 - boy rides bike without helmet in flashback sequence.
Dismissed 08/04/2003
June 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0213-15 Sportsbet
The Sportsbet product Cash Out gives the user freedom. This freedom is depicted by the user throwing salad on the ground and eating steak with his hands, taking his pants off and walking around the house in his underpants, lifting the toilet seat up with his foot, and placing a drinking glass straight on a wooden table deliberately avoiding a coaster which is right in front of him.
Dismissed Gambling TV - Free to Air 10/06/2015
November 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
379-07 Spearmint Rhino Gentlemans Club
Spearmint Rhino - woman's face half-concealed by wide-brimmed black hat
Dismissed Other Outdoor 19/11/2007
May 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
108-02 The Berlei Group
Berlei - Wonderbra - smiling female model wearing low-cut bra 'Yes, they're real'
Dismissed Clothing Outdoor 14/05/2002
122-02 Boehringer Ingelheim Pty Limited
Boehringer Ingelheim - Buscopan - talking navels discussing merits of Buscopan
Dismissed Health Products 14/05/2002
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0217-13 South Australian Tourism Commission
Advert promoting Barossa Valley.
Dismissed Tourist Attractions Cinema 26/06/2013
October 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
382-08 Icon Clothing Pty Ltd
Icon Clothing - Lee Riders - (transport) teenage boy and girl about to kiss, girl is lying on top of boy wearing jeans and bra
Dismissed Clothing Transport 08/10/2008
387-08 Advanced Medical Institute
AMI - Johnny Boot - "Hey Johnny don't go slow - put it up your nose and away you go" to sound of catchy pop song
Dismissed Radio 08/10/2008
May 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
110-05 Lexus Australia
Lexus Australia - V8 GS430 - car is chained to the wall indicating power
Dismissed Outdoor 10/05/2005
July 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0221-14 Kellogg (Aust) Pty Ltd
The advertisement is for Kellogg’s Coco Pops breakfast cereal, and was broadcast recently on Australian free-to-air television. The ad shows an intricate animated mechanical contraption passing Coco Pops down a production line. We see Coco Pops being poured from tea cup to tea cup, rolling on a toy trolley and being knocked over by spoons attached to a magnet while wooden-looking cogs and pulleys operate. The soundtrack features tinkly mechanical sounds and musical tones. The word “yum” in large yellow letters appear on the contraption.
Dismissed Food/Bev Groceries TV - Free to Air 09/07/2014
July 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0225-13 Missguided
Women's clothing. Women dancing around wearing swimsuits and big shoes getting into cars out in the desert.
Dismissed Clothing 10/07/2013
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
391-09 Telstra Corporation Ltd
Telstra TV 391/09 Call Mum. Shows people calling Mum but no sign of Dad
Dismissed Telecommunications 09/09/2009
410-09 The Boardroom of Melbourne
The Boardroom Transport vehicle with a picture of a woman offering intimate services.
Dismissed Sex Industry Transport 09/09/2009
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
116-09 Motor Accident Commission SA
Motor Accident Commission SA - TV Anti Drink Driving Campaign. Young man says he loves to take the "piss" out of his friends.
Dismissed Community Awareness 08/04/2009
July 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0229-13 Sony Australia Pty Ltd
Sony make.believe. Loud music is playing and people have headphones on enjoying the music and presumably Sony's technology.
Dismissed House Goods Services 24/07/2013
October 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
397-06 Opera Queensland
Opera Qld - Lucia di Lammermoor - woman in white dress spattered with blood holding bloody knife over her head
Dismissed Entertainment Transport 10/10/2006
400-06 Di Bella Coffee
Di Bella Coffee - naked woman's torso with her hands gripping sides of brief underwear and stretching waistband. She is wearing navel jewellry and has a tattoo "Di Bella coffee" and logo on pubic bone
Dismissed Food/Bev Groceries Print 10/10/2006
February 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
12-00 Moonlight Cinema
Moonlight Cinema - male disco dancer shot - 'From Saturday Night Fever to The Godfather'
Dismissed Entertainment 08/02/2000
433-99 Seaworld Pty Ltd
Seaworld Pty Ltd (Red Herring Surf)
Dismissed Clothing 08/02/2000
14-00 Career One
careerone.com.au - 'Unequal Opportunity'
Dismissed Employment 08/02/2000
444-99 Toyota Motor Corp Aust Ltd
Toyota - Bugger of a sale - TV, radio (9) and print (10)
Dismissed 08/02/2000
May 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0232-18 Unilever Australasia
Dancing people with music playing using deodorant.
Dismissed Toiletries TV - Free to Air 09/05/2018
May 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0236-18 Campbell's Australia
The Advertisement encourages people to buy Arnotts biscuits by claiming they are "made by Australians for Australians"
Dismissed Food/Bev Groceries TV - Free to Air 23/05/2018
0240-18 Highgrove Bathrooms
Ayden and Jess turn their back on a child left in the bath, going against kid safe advice.
Dismissed House Goods Services TV - Free to Air 23/05/2018
December 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
406-03 Stiletto
Stiletto - 'Fancy a ruck?' - side view of lower part of naked woman.
Dismissed Other Transport 09/12/2003
418-03 Contiki Holidays (Aust) Pty Ltd
Contiki - three ads - 'Life ends at 36'.
Dismissed Travel 09/12/2003
June 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
125-05 Nova 106.9 Brisbane
Nova 106.9 - 'Sounds Different' launched in Brisbane. A couple in bed presumably making love bed springs sound like bullets firing
Dismissed Media 14/06/2005
May 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
128-07 Yum Restaurants International
Yum - KFC - Bacon Double Cheeseburger - men at drive-thru are condescending to girl taking order
Dismissed 08/05/2007
June 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0245-12 Fosters Australia, Asia & Pacific
Depictions of a husband and wife with similar appearance and styling and the question "Spending too much time with the wife?" There is a picture of a bottle of Carlton Mid beer next to the image of the couple, and the text, "Stay a little longer".
Dismissed Alcohol Print 27/06/2012
0253-12 Salvation Army
The advertisement under complaint is a brochure inserted into various publications across Victoria/WA/TAS/SA/NT. The brochure tells the story of "Melinda and Lucy" who came to The Salvation Army for care and comfort. The brochure has an image of "Melinda and Lucy" on the front and back sitting on jumping hoppers in the garden. It is representative of the 1970's.
Dismissed Professional Services Mail 27/06/2012
May 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
130-99 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Mount Franklin
Dismissed 11/05/1999
July 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0249-11 Aussie Christians
Billboard with the text 'Dear Aussie Muslims, Jesus said, "Before Abraham was, I am". Maybe he's more than a prophet.
Dismissed Other Billboard 13/07/2011
December 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
422-07 Kingsbury Antenna & Home Theatre
Kingsbury Antenna - couple arguing because they can't get the TV reception right - man ends up smashing the TV set
Dismissed Radio 11/12/2007
June 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
134-01 Goodman Fielder Baking Australia
Goodman Fielder - Buttercup Big Bite Muffins - 'fit more on, moron!'
Dismissed 12/06/2001
November 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
429-08 Austereo Pty Ltd
Austereo 2 Day FM Kyle & Jackie O - version 2 -characterisation of 'aussie' woman criticises Kyle & Jackie
Dismissed Entertainment 12/11/2008
May 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
137-00 Transport Accident Commission
Transport Accident Commission - Crash Course
Dismissed Community Awareness Cinema 09/05/2000
July 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0257-11 KMart Australia Ltd
A mum is driving a car and her daughter is in the middle back seat talking incessantly. They are then shown on an elevator and walking in to a Kmart store. When they reach the toy section the daughter finally stops talking and we hear a voice over state that you can find hundreds of toys at Kmart.
Dismissed Toys and Games 27/07/2011
June 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0260-18 Gnomes
The use of innuendo via the use of an actor with a NZ accent to describe his "coloured deck". Both actors look in the direction of the NZ actors groin after the second actor makes the statement of "nice deck". The reply, again with legs apart, is that it is a "coloured deck" and he then displays a big smile. Only blind freddy would not hear the word 'deck' as 'dick' due to the NZ accent.
Dismissed Hardware/Machinery TV - Free to Air 06/06/2018
March 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
44-03 Mitsubishi Motors Aust Ltd
Mitsubishi - Pajero - speeding over desert track.
Dismissed 11/03/2003
October 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
142-98 Sancella Pty Ltd
Sancella - Libra Invisible - "Pookie, the white dog"
Dismissed Toiletries 13/10/1998
145-98 Just Jeans Group
Just Jeans - Button fly Jeans - Frog.
Dismissed Clothing 13/10/1998
June 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0264-17 AirAsia
Air Asia is advertising airfares to Malaysia for $129 through facebook feeds and directly through their 'au' website. It shows a startled monkey with the caption under it 'GTFO!'
Dismissed Travel Internet 07/06/2017

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