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E.g., 06/07/2022
E.g., 06/07/2022
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0095-15 Ford Motor Co of Aust Ltd
The latest Ford Kuga motor car advert currently showing on free to air television. A driver completed an overtaking pass on the crest of a hill which is dangerous because of poor visibility.
Dismissed Vehicle TV - Free to Air 25/03/2015
0097-15 Coca-Cola South Pacific
The ad is about an older lady (approximately 65 years of age) and a young boy (approximately under the age of 18) meeting up for a date, they met each other online, they are both unaware the person they are meeting up with is each other however later on in the ad they discover that they are the person they met online, later on again a guy passes them both a sprite to drink and they make out, the punch line is "cut through the heat".
Dismissed Food/Bev Groceries Internet 25/03/2015
0098-15 Holden Ltd
A man driving a Holden Colorado comes up to a slow moving vehicle towing a caravan. He complains about "Bloody caravaners" and then overtakes the vehicle.
Dismissed Vehicle TV - Free to Air 25/03/2015
0100-15 Westpac Banking Corporation
The ad is about 'Home Loans' which can stick around or 'get in the way'.
Dismissed Finance/Investment TV - Pay 25/03/2015
0101-15 Westpac Banking Corporation
I protest against the Westpac ad that portrays an unwanted home loan as a middle aged man. No one would put a middle aged woman in the role of an unwanted home loan.
Dismissed Finance/Investment TV - Free to Air 25/03/2015
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0095-16 Hungry Jacks
The communication claims that "unlike their big competitor, Hungry Jacks' uses hormone-free, 100% Australian Beef" with emphasis on "No added hormones"
Dismissed Food/Bev Venue TV - Free to Air 23/03/2016
0096-16 The Comfort Group
Couple in bed and the sheep says "so you've been faking it" and the female says "every night".
Dismissed House Goods Services TV - Free to Air 23/03/2016
0097-16 Zerella Fresh
A man and a woman in a kitchen discussing how the "low carb" potatoes will be good for both their waistlines.
Dismissed Food/Bev Groceries TV - Free to Air 23/03/2016
0098-16 Frucor Beverages Australia
An advertisement on the morning after Australia Day, with a standing poster saying "I Survived Australia Day", giving away free sports drinks and food to people, and asking them to get a photo taken with the poster.
Dismissed Food/Bev Groceries Promotional Material 23/03/2016
0101-16 Tom Ford Beauty
On the first page is a full page advertising men's Eue De Toilette with the use of a naked woman but on page 19, apparently there is no need to have David Beckham naked to advertise his Eau De Toilette.
Dismissed Toiletries Print 23/03/2016
March 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0095-17 Freeview Australia Limited
The ad shows a young girl and boy watching something on tv. She has seen it before and is not interested, The boy questions her about where she has seen it and wants to know who Dan is.
Dismissed Entertainment TV - Free to Air 08/03/2017
0097-17 KissKill
Email blast to advertise express shipping. Various pictures of women modelling the products.
Dismissed Lingerie Email 08/03/2017
0099-17 Tabcorp Holdings Limited
A man walks past a horse . Whilst remembering winning a race in which he won a bet he placed on that horse, he is cuddling it and carrying on like it's the best thing. It also keeps going back to the race win.
Dismissed Gambling TV - Free to Air 08/03/2017
0101-17 SBS Corporation
#fuRacism was the banner headline
Dismissed Community Awareness Poster 08/03/2017
April 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0095-19 Paramount Pictures Australia
An adverstisment for the movie Pet Cemetery
Dismissed Entertainment TV - Free to Air 03/04/2019
0096-19 Amanda Johnston Body Waxing and Tanning Specialist
A very large poster of a photo of a woman naked from the waist up, (covering her breasts with her arm), is displayed out the front of the shop
Dismissed Beauty Salon Poster 03/04/2019
0097-19 The Good Foundation
Billboard with the text "1 in 4 children are obese. This is not ok"
Dismissed Community Awareness Billboard 03/04/2019
April 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0096-11 Sportsbet
A man at the races, referred to as Obstacle_Jim, is shown prevented from placing a bet due to various obstacles in his path. These obstacles include a couple having a picnic, an esky, a jockey, 'crap' (horse manure) and some ladies referred to as cougars by the voiceover. The cougars tackle the man to the ground and one of them is shown licking hummus from the knee of 'Jim' (from when he fell in the picnic) whilst the voice over suggests betting on the intenet via sportsbet.com.au.
Dismissed Gambling 13/04/2011
0097-11 Proctor&Gamble - Dolce & Gabbana
A man in white speedos and a woman in a white bikini are shown relaxing next to the sea. They are then shown swimming and climbing up some steps on to dry land where they embrace. As they kiss, the man starts to undo the bikini top of the woman and then a man's voice calls "cut" and we see a clapper board with Dolce and Gabbana written on it. The voice over then says, "Dolce and Gabbana. Light Blue."
Dismissed Toiletries 13/04/2011
0100-11 Lion Nathan Aust Pty Ltd
Various people are shown preparing for a concert – we see them getting dressed, setting up equipment, buying Budweiser and so on. In one scene a lighted match is thrown on some barbeque coals which have just been doused in lighter fluid. The final text on screen reads, “Great times are waiting. Grab some Buds.”
Dismissed Alcohol 13/04/2011
0101-11 Parmalat Australia Ltd
A man in his 20s is in a factory. He grabs a helmet and a set of keys, peeks around to check that nobody is watching then heads towards a forklift. ICE BREAK bottles move along the production line beside him. He uses the forklift to pick up a pallet of ICE BREAK, removes a piece of false flooring and drops two bottles of ICE BREAK through the hole to a ute waiting below, then drives off with the remainder of the pallet of ICE BREAK and is pursued by the ute.
Dismissed Food/Bev Groceries 13/04/2011
0102-11 Nova 937
The Ad features Nova FM's Drive Announcers, Fitzy and Wippa, doing aeriobics in the office after hours with a giant "Novaboy" (fictional character which embodies the "Nova" brand).
Dismissed Media 13/04/2011
March 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0096-12 Wicked Campers
The advertisement appears on the Wicked Campers website and is promoting a discount to former Catholic school girls and asks, “Were you a tart in tartan?” and makes reference to “sexy nuns”. There is a picture of red tartan material and then information on how you can book a van and claim your discount.
Dismissed Professional Services Internet 28/03/2012
0097-12 Rowes Tattoos
Image of a woman wearing shorts and a bikini top with one leg raised up so her foot can rest on something. The woman has lots of tattoos and the wording reads, "Rowes Tattoos. Turn right Beenleigh Road. 0407 354 779."
Dismissed Professional Services Billboard 28/03/2012
0098-12 Fosters Australia, Asia & Pacific
We see people sitting by or diving in to a pool which is covered in apple blossom. Above them on a balcony some more people are watching those by the pool and are drinking Strongbow Cider.
Dismissed Alcohol 28/03/2012
0099-12 Energy Watch
The fictitious Carbon Tax collector approaches Betty (Grandma) asking her to “Pay Up”. Betty states she doesn’t make any carbon in which the carbon tax collector prompts her to pay up again. Ben Polis (Founder-CEO of EnergyWatch) appears explaining that EnergyWatch cannot stop the Carbon Tax however they can help lower power bills. The final 5 seconds is tailored per state (VIC & NSW) addressing what offer is available.
Dismissed House Goods Services 28/03/2012
0100-12 THQ Asia Pacific Pty Ltd
A poster advertising the release of the videogame, UFC Undisputed 3, that was placed on bus and tram panels. The image is of a man kicking another man in the face and the text reads, "UFC 3... Your move."
Dismissed Entertainment Transport 28/03/2012
0101-12 Exhibitions and Events Australia
Open on a white screen with a close up of the top of a bald male head. He looks upward, responding to the supers that appear as spoken: renovate then build.A screwdriver head appears from above and screws the top off his head. A light bulb appears and quickly morphs into a Courier Mail Home Show logo. The logo comes alive and evolves into a virtual 3D environment as the screen turns into a floor plan.
Dismissed House Goods Services 28/03/2012
0102-12 Lion
A country setting with two characters on pathway. They are bearded men wearing blond wigs and white dresses. There is also a rabbit with a butterfly in its mouth. THe tagline says, ‘Not as sweet as you think’, and there are two bottles of Tooheys 5 Seeds in the foreground, one red logo, one green logo.
Dismissed Alcohol Billboard 28/03/2012
April 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0096-13 Sussex Media
The "Bioshock" Television advertisement promotes an animated digital game for various game consoles. There is an image of a girl sitting on a horse with a noose around her neck.
Dismissed Toys and Games TV - Pay 10/04/2013
0097-13 Haggle Co
Haggle Co ad- man in a fat suit.
Dismissed Professional Services 10/04/2013
0098-13 Fosters Australia, Asia & Pacific
Two men, maybe three, driving a four wheel drive in in a picturesque area overlooking a spectacular rocky escarpment. This appears as your typical National Park setting up north. They stop and one turns to the other as asks if he knows where they are and the other fellows answers 'no'. The camera pans to a box of beer on the back seat. They get out of the car and sit on chairs drinking beer and taking in the view.
Dismissed Alcohol 10/04/2013
0102-13 Addbuild Master Builders Pty Ltd
Advertisement for design and construction of home additions. Promotes the addition of rooms or space and refers to the phrase "not enough room to swing a cat?"
Dismissed Professional Services Radio 10/04/2013
April 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0096-14 Lion
4 men are on an island and the ad plays on stereotypes that include playing stupid tricks on one another (hazing/apprentice tricks) such as moving people while they are sleeping, excluding people when hit a hole in one.
Dismissed Alcohol 09/04/2014
0097-14 Nestle Australia Ltd
The Milo website: www.milo.com.au provides games and activities directed to children through its “Play-o-pedia” area of its website. The homepage reads “Play-o-pedia! Games-o-fun for everyone.” It features a “random play idea” generator and a list of games including “crazy circuits”, “hop scoop and a jump” and “scavenger hunt challenge”.
Dismissed Food/Bev Groceries Internet 09/04/2014
0098-14 Sportingbet Australia Pty Ltd
It is a paintball multi-gun assault on sporting identity Shane Warne.
Dismissed Gambling 09/04/2014
0101-14 Fyna Foods Australia
The Wizz Fizz Australia website: http://www.wizzfizz.com.au/ is a rich, colourful animated online platform that promotes Wizz Fizz confectionary items to young children using characters, cartoon monsters, “comps and promos” and games. Cute and zany monsters with one, two and three-eyes populate the screen in garish pink, green and orange cartoons. The home page reads “Wizz Fizz - It’s all about fun, excitement and adventure”. The homepage invites children to “Play the Wizz Muncher”, download the iPhone app, and join the Wizz Fizz Club.
Dismissed Food/Bev Groceries Internet 09/04/2014
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0096-18 AAMI
The new AAMI advertisement is set on a construction site where a younger apprentice is given a hammer to take care of, he uses the hammer and it falls into concrete, everyone is looking at it then the AAMI girl walks over and pulls it out of the concrete and raises it in the air, this is a take-on the Marvel comic character THOR and his hammer (Thor being the only one who can pull the hammer and his characteristic holding it in the air).
Dismissed Insurance TV - Free to Air 07/03/2018
0098-18 Jaguar Land Rover Australia Pty Ltd
Jaguar cars
Dismissed Vehicle TV - Free to Air 07/03/2018
0100-18 Carlton and United Breweries
Find the hidden bottle of ginger ale in a 6 pack and win $500
Dismissed Alcohol Radio 07/03/2018
April 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0098-11 Rivers (Aust) Pty Ltd
Cover of Rivers Catalogue titled '10 Deadly Deals'. The image is of a woman's legs sticking out from under a sofa. She is wearing fishnet stockings and high heels and her right hand appears to be poking out from the right of the sofa. The accompanying text says there is a Sale for the next 12 days and there are details of some of the clothing offers.
Dismissed Clothing Print 01/04/2011
0099-11 Rivers (Aust) Pty Ltd
Cover of Rivers Catalogue titled '10 Deadly Deals'. The image is of a woman's legs sticking out from under a sofa. She is wearing fishnet stockings and high heels and her right hand appears to be poking out from the right of the sofa. The accompanying text says there is a Sale for the next 12 days and there are details of some of the clothing offers.
Dismissed Clothing Mail 01/04/2011
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0098-17 Pacific Brands Holdings Pty Ltd
Women's brief's being advertised- pearl g-string breaks.
Dismissed Lingerie TV - Pay 22/02/2017
April 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0098-19 Lollypops Lounge
A radio ad with a seductive women's voice starting to say what is on offer at "Lollypop's Lounge", but the answer is "shhhhhh", with the strong implication that it is too "naughty" to say out loud. That sequence is repeated a few times. It refers to the business being a Gentleman's Club, and the name "Lollypop Lounge" infers specific sexual acts.
Dismissed Sex Industry Radio 17/04/2019
0099-19 Department of Health Western Australia
It is informing of them of sexually transmitted disease, condoms and sex.
Dismissed Community Awareness App 17/04/2019
0101-19 Myer Pty Ltd
A girl excitedly holding up her personalised Creme Egg tin filled with creme eggs (two bags of minis, one large creme egg)
Dismissed Food/Bev Groceries Internet - Social - Facebook 17/04/2019
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0099-15 Frucor Beverages Australia
Maximus Sports Drink Advertisement:The Ad is labelled "The First Time Grip" The Ad opens with a pair of hands applying lubricant/hand cream to their hands and proceeds to run up and down a shaking bottle until the cap pops off and liquid spills out.
Dismissed Food/Bev Groceries Internet 11/03/2015
February 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
01-05 Ansell Healthcare
Ansell - Vibe vibrating condoms - "easily turned on"
Dismissed Toiletries Outdoor 08/02/2005
January 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
01-10 Cabots Australia
Cabot's TVC 01/10 - Woman in advertisement refers to "boys and their decks"
Dismissed 20/01/2010
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0100-16 Penthouse Club Perth
A billboard depicting women (presumably escorts or strippers) in a highly sexualised way, obviously advertising what goes on inside the club, but visible to children who would not be allowed in the club because of its age limit.
Dismissed Sex Industry Billboard 09/03/2016

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