1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 04/07/2022
E.g., 04/07/2022
April 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0110-11 Pure Envy
Image of woman wearing a bikini with her arms raised above her head and her hair covering most of her face. The accompanying text reads, "$25 Spray Tans. Pure Envy Hair - Tanning - Beauty. PH: 3285 2632 www.spraytancentral.com. 1255 Anzac Ave, Kallangur." Second image is of a woman wearing black underwear and a white shirt. She is is holding on to her bra straps and appears to be shouting.
Dismissed Professional Services Billboard 13/04/2011
0111-11 Wish Designs Pty Ltd
Image of female model wearing a flowered dress and brown leather jacket. In the background is a New York skyline scene, and to the left of the model it reads, "Wish.com.au". The name of the model, Lekeliene Stange, is printed on the right.
Dismissed Clothing Billboard 13/04/2011
0112-11 Nestle Australia Ltd
Infomercial style advertisement for Maxibon. A male voice over talks about how eating Maxibon can transform a man from a 'pathetic loser to biting God" in just six weeks. We see various shots of men apparently undergoing this transformation, as well as bikini clad girls admiring the results.
Dismissed Food/Bev Groceries 13/04/2011
0113-11 Fosters Australia, Asia & Pacific
A white winged horse is joined by a blonde woman wearing a white dress and carrying a tray with two beers on it. A male voice over says, "New Pure Blonde White. Purer than what you're thinking" and we see this text on the screen.
Dismissed Alcohol 13/04/2011
0114-11 Guess - Busbrand Pty Ltd
Image of model in blue striped bodysuit leaning forward and resting on a bathroom unit holding a lipstick and wearing high heels.
Dismissed Clothing Billboard 13/04/2011
0115-11 AHM Health Insurance
A female voice over asks questions about ahm health insurance. Each question is responded to by a different ahm staff member who responds “a-hm”. A staff member then describes that ahm doesn’t want to be the biggest health fund, just the best. A further staff member responds to this statement with “a-hm”. The advertisement concludes with 3 ahm staff members chiming “a-hm, a-hm, a-hm-a-hm-a-hm” which is based on the music track playing in the background. All staff members appearing in the TVC are female and depicted as working in ahm’s call centre.
Dismissed Insurance 13/04/2011
0116-11 Accord Business Brokers
Image of woman sat on a piece of exercise equipment wearing workout gear consisting of a top and g string. The image is on a website advertising businesses for sale: www.realcommercial.com.au.
Dismissed Internet - Social - Other 13/04/2011
0117-11 Strangeloves
Strangeloves Wine Bar exterior wall showing aerosol spray art depicting Peter Sellers as Dr Strangelove holding a lit cigarette. The words "Wine Bar" are written down the sides of the advertisement.
Dismissed Billboard 13/04/2011
March 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0110-12 Bras n' Things
Image of woman in lingerie in the store window of Bras N Things. She is wearing a bra and briefs and is lifesize.
Dismissed Clothing Poster 28/03/2012
0111-12 ACP Publishing Pty Ltd
A 15 second TV advertisement featuring images and articles from the February issue of CLEO magazine. A female voice over tells of some of the exciting stories inside. It also promotes a Seduce dress reader offer. The ad concludes by showing the cover of the magazine and the message that it is out now - it features Ruby Rose on the cover.
Dismissed Media 28/03/2012
0112-12 Woolworths Freestanding Liquor
Image of various brands of beer in their respective cases along with the text "30 cent per litre off fuel when you buy ANY 2 cases of these beers. Offer ends 20/3/12."
Dismissed Alcohol Poster 28/03/2012
0113-12 Adult Toybox
A cartoon style image of a woman wearing a pink slip. The text reads, "Adult Toybox" and says they sell XXX DVDs, have thousands of products to choose from and are discreet and private. The contact details are: www.adulttoybox.net.au.
Dismissed Sex Industry Billboard 28/03/2012
April 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0110-13 Boardroom of Melbourne
The billboard shows a beautiful woman and a lip print, with a caption that reads "You may not be the first, but really... do you care?"
Dismissed Sex Industry Billboard 10/04/2013
0111-13 Yum Restaurants International
Advertising the new deluxe burger range.
Dismissed Food/Bev Venue 10/04/2013
0112-13 Ubank
This advertisement shows a gentleman explaining a feature in his garden, which looks like a volcano with golden lava, to another gentleman standing nearby. There's some discussion about how this feature represents savings and the second gentleman plunges his hand into the golden lava and screams in pain. End of ad. A scene of the volcano shown in the advertisement also appears on the advertiser’s web page (ubank.com.au).
Dismissed Finance/Investment 10/04/2013
0113-13 Extension leads Australia
Company van advertising their business Extension Leads Australia 1300413260 www.extensionleadsaustralia.com.auVan spray painted yellow/purple/blue with scantily clad lady on it.
Dismissed Hardware/Machinery Transport 10/04/2013
0116-13 Sexpo Pty Ltd
The female voice begins the advertisement by explaining she cannot say all she wants to say. But she repeats the word "sexpo" several times, and the word "juicy" in a seductive manner. There is no musical background to the ad, only the loud, sexy-toned voice a woman.
Dismissed Sex Industry Radio 10/04/2013
April 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0110-14 RAMS Home Loans Pty Ltd
A puppet-ram talks to a workman with a ute, about financial issues. This man also has another workman working with him. The original guy has a discussion with the 'ram' about financial issues.
Dismissed Finance/Investment 23/04/2014
0111-14 ANZ Banking Group Ltd
A picture of a very skimpily dressed roller skater with her hands high in the air.
Dismissed Finance/Investment Internet 23/04/2014
0114-14 Pacific Brands Holdings Pty Ltd
Bonds - Three girls running running and jiggling in bras and underpants.
Dismissed Lingerie 23/04/2014
0116-14 Pacific Brands Holdings Pty Ltd
Man talking about bum cracks instead of a house he bought. He has a dog and is doing his shoes up. There is a lady behind him.
Dismissed Lingerie TV - Pay 23/04/2014
April 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0110-15 Australian Therapeutic Supplies
Zero condoms advertising safe sex during the Mardi Gras, using orgasms as the focus.
Dismissed Toiletries Radio 29/04/2015
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0110-16 Fiesta Canvas
I have been advised by the ACMA to contact you the ASB re my complaint about “Fiesta Canvas” as seen on commercial TV here.
Dismissed Retail TV - Free to Air 09/03/2016
March 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0110-17 Love and Rockets.tv
Advertisement for Love & Rockets strip joint
Dismissed Sex Industry Radio 08/03/2017
0111-17 Jenny Craig Weight Loss Centres Pty Ltd
Standard slimmer person showing off a nicer figure and stating how much weight loss they had achieved through the offices of Jenny Craig.
Dismissed Slimming TV - Free to Air 08/03/2017
0112-17 Our Watch
A statement "don’t blow it. It’s never ok to pressure someone into sex ...know when to draw the line“.
Dismissed Community Awareness Poster 08/03/2017
0113-17 Greater Bank
Getting rid of the BS.
Dismissed Finance/Investment TV - Free to Air 08/03/2017
0114-17 The Romp Magazine
It was advertising a magazine with a scantly clad female posing like she is doing porn
Dismissed Media TV - Free to Air 08/03/2017
0115-17 Close Encounters
Scantily clad prostitute invites customers to telephone.
Dismissed Sex Industry TV - Free to Air 08/03/2017
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0110-18 CGU Insurance
They are advertising business insurance packages for new migrants
Dismissed Insurance TV - Free to Air 21/03/2018
0111-18 Spark Networks Services GmbH
First kiss but in a sexual manner. 
Dismissed Professional Services TV - Free to Air 21/03/2018
0115-18 Yum Restaurants International
Ad for KFC 24 Nuggets for $10 with Honey Mustard Dipping Sauce.
Dismissed Food/Bev Venue Internet 21/03/2018
May 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0110-19 Sexyland
Showing sexual vibrators and referring to Easter
Dismissed Sex Industry Billboard 22/05/2019
April 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0111-15 William Hill
The advertisement shows man unable to make a decision regarding sausage tools or meat pies and states not to sit on the fence
Dismissed Gambling TV - Free to Air 15/04/2015
0112-15 Meat & Livestock Australia Ltd
Advertisement contains material encouraging consumption of meat. Begins with man racing to avoid parking ticket on his car; switches to child racing to catch school bus; and a young mother attempting to make her toddler wear a shirt. Previous to this week, the same advertisement had also depicted another young mother carrying heavy shopping which she heaved into her car. This last segment now appears to have been removed.
Dismissed Food/Bev Groceries TV - Free to Air 15/04/2015
0116-15 Damien Bredberg Stills + Motion Professional Services
It was advertising their photography on the back of a van. Number plate 433TEW. It's an old man naked on a motor bike - has goggles on and the speedo covers his private part.
Dismissed Professional Services Transport 15/04/2015
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0111-16 Parfums Christian Dior
This was an ad for Dior's 'Poison' perfume, sponsored by Myer, which made use of suggestively explicit sexual material, which was completely inappropriate for the context in which it was played - if at all.
Dismissed Toiletries TV - On Demand 23/03/2016
0112-16 Sportsbet
The advertisement makes a joke about getting the sportsbet phone app to avoid having to waste time trying to pronounce difficult (ethnic & islander sounding) names.
Dismissed Gambling Radio 23/03/2016
0113-16 Expedia
A man and a woman are organising accommodation via a website.
Dismissed Travel TV - Free to Air 23/03/2016
0114-16 WorkSafe Victoria
The importance of having Worksafe procedures in place in the workplace to prevent injury.
Dismissed Community Awareness TV - Free to Air 23/03/2016
0115-16 Roadshow Film Distributors Pty Ltd
Actor holding/carrying automatic weapon very prominently.
Dismissed Entertainment Transport 23/03/2016
April 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0111-19 Frucor Beverages Australia
Bus stop ad states "She's late". 
Dismissed Food/Bev Groceries Outdoor 17/04/2019
May 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0112-19 NEDS
Billboard that includes football cards and the words ‘inject a legend to boost your odds’
Dismissed Gambling Billboard 08/05/2019
0113-19 Koala Sleep
Two women talkinhg about things that are good for your health like colonic treatments and the Koala mattress. One woman yells out "Jesus". 
Dismissed House Goods Services Radio 08/05/2019
0114-19 Mitsubishi Motors Aust Ltd
This ad features a 4WD being driven all over the place dodging objects. 
Dismissed Vehicle TV - Free to Air 08/05/2019
0115-19 Chatime
The series of Posters consist of a person drinking the drink with a caption - the captions is “what was you first time?  I can’t remember, I’ve had so many”.  
Dismissed Food/Bev Venue Transport 08/05/2019
June 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0113-14 Advertising Standards Bureau
Your advertisement has sexual pictures in it at an a inappropriate time. A lot of young children are not in bed at this hour. I think people can understand what type of "pictures" you are talking about by using words. Children may start asking parents questions about why the women were dressed like that and why the woman and man were on top of each other. It is inappropriate and as a teacher i think the images should be removed from the advertising. 6-6:30pm is a hour of dinner where family's sit around and spend time together possibly watching television.
Dismissed Community Awareness 25/06/2014
May 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0114-13 Woolworths Supermarkets
Full page advertisement. Caffitaly system logo in top left. Picture of Capsule machine next to 3 lattes in mugs (poka dot, Hippy Caravan and Blue and White stripe) Headline of 'Cafe quality coffee in your kitchen. Only from Woolworths'. Picture of Gloria Jeans Capsules and Woolworths Select Capsules, next to body of text that states "With new Caffitaly system and coffee capsules from Select or Gloria Jeans Coffees, you can enjoy cafe quality coffee at home everyday.
Dismissed Food/Bev Groceries Print 01/05/2013
April 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0115-12 GoDaddy.com
A Colombian model is being painted by Danica Patrick, a famous American race car driver, and Jillian Michaels, a celebrity fitness expert. The words painted on the model and the spoken lines in the commercial promote Go Daddy’s offering of .CO domain names.
Dismissed Professional Services 11/04/2012
0116-12 Ubank
A man onboard a plane, during a flight, is standing in the aisle struggling to release his luggage from one of the overhead lockers. All of a sudden the bag is released with enough force to pull him down the aisle, into a trolley and from the plane. The next scene cuts to him falling through the sky from the plane and towards a forest. He is then seen landing on the forest floor, alive and uninjured. Here he looks up to be presented by what appears to be a wolf and then witnesses the wolf being struck by his luggage which has also fallen from the plane.
Dismissed Finance/Investment 11/04/2012

Pages