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E.g., 04/07/2022
E.g., 04/07/2022
May 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0117-13 SSAA
Large outdoor poster showing a man posing with a large rifle.A smaller picture shows the same man dressed in work clothes labelled "John 26, Electrician".The headline reads "Electrician by Day - Hunter by Choice"A logo is the corner which reads "2013 Year Of The Hunter ssaa.org.au".
Dismissed Sport and Leisure Billboard 01/05/2013
0119-13 Johnson & Johnson Pacific Pty Ltd
Two young children play on a beach. The young boy has a small guitar and sings the band-aid jingle for the ad.
Dismissed Toiletries 01/05/2013
0120-13 Coca-Cola South Pacific
This advertisement contains all sorts of rebellious activity being exhibited by huge gangs of youths unsupervised at night (not a good example for young children at all), with the worst part being the highly sexualised content - especially the suggestive camera angles and filthy dancing, finishing off with passionate kissing of the young boy and girl at the end.
Dismissed Food/Bev Groceries Cinema 01/05/2013
0121-13 Fosters Australia, Asia & Pacific
A group of blonde adults run through a city street in a parade. They are all wearing tan coloured clothing and at the end of the advertisement it mentions "a pure blonde moment."
Dismissed Alcohol 01/05/2013
0122-13 Fusion Retail Brands
Jag jeans ad with topless woman.
Dismissed Clothing Billboard 01/05/2013
0123-13 Kimberly-Clark Aust Pty Ltd
The advertisement is for Poise liners. There is a group from the 'library or book club group' and they are referring to LBL (light bladder leakage). The group laugh at or with the one little.
Dismissed Toiletries 01/05/2013
0124-13 Ssangyong Motors Australia
Actor riding on the back of a tray/FWD whist talking.
Dismissed Vehicle 01/05/2013
April 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0117-14 Smith's Snackfood Co Ltd The
Smith's MAXX: The One up Man Chip. Set in a pub, men sing a refrain as they show off a skill/asset/object/woman, only for other men to sing the refrain louder and more powerfully showing that their skill/asset/object/women are greater. This symbolizes the tag line of the ad (the one up man chip) as it is a play on one-upmanship.
Dismissed Food/Bev Groceries 23/04/2014
0118-14 San Remo
A couple getting intimate on a kitchen bench top
Dismissed Food/Bev Groceries 23/04/2014
0119-14 Yum Restaurants International
A series of scenes with men sitting in silence together while the voice over states that 'silence isn't awkward for guys because they don't need to talk.'
Dismissed Food/Bev Venue 23/04/2014
0120-14 Mars Confectionery
Several builders are shown on a worksite calling out 'empowering statements' to female passerby's. They call out phrases such as 'oi, that colour really works for you, have a productive day'.The men chant 'What don't we want?''Misogyny', 'What do we want?' 'Gender Equality'The screen shows the statement"You're not you when you're hungry"
Dismissed Food/Bev Groceries Internet 23/04/2014
0121-14 Primo Smallgoods
A naked man is lying on top of a floor of bacon with more bacon falling on to him, while he is writhing in pleasure.
Dismissed Food/Bev Groceries 23/04/2014
0122-14 Horticulture Australia Limited
Advertisement about bananas and it had as the catch line NA NA and another rhyming word which i didn't get written down in time.At the end of the ad, the camera pulled back and they were playing the jingle and from the left hand side of the screen a great big very red boxing glove came out and hit a person in the head...with the words on a piece of wood or something, saying no bone bananas.
Dismissed Food/Bev Groceries 23/04/2014
0123-14 Paddo Bowls
Full page advertisement on P32 of the Good Weekend Magazine in Sydney Morning Herald on 29 March 2014. The lower portion of the advertisement reads "bowls without the olds"
Dismissed Sport and Leisure Print 23/04/2014
April 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0117-15 Easiyo
Free to air television ad for Easiyo yoghurt.
Dismissed Food/Bev Groceries TV - Free to Air 15/04/2015
0118-15 Sportsbet
The commercial behind with a scene at a gym, goes to a track side image with graphics related to golden slipper day- 2nd or 3rd cash back.
Dismissed Gambling TV - Free to Air 15/04/2015
0119-15 Sportsbet
Reference to "your wife going down on me".   http://youtu.be/e3nZnvAWwOs
Dismissed Gambling Internet 15/04/2015
0120-15 Adelaide Entertainment Centre
Promoting Violence with Cage fighting, it was an ad for an upcoming fighting event.
Dismissed Sport and Leisure TV - Free to Air 15/04/2015
0121-15 Pharmacare Laboratories
I and many women like me find such ads pornographic.
Dismissed Toiletries Print 15/04/2015
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0117-16 Zac Homes
The advertisement is a billboard advertising for tradesman to apply to the company, Zac Homes, who are currently hiring.
Dismissed House Goods Services Billboard 23/03/2016
0119-16 Comparethemarket.com.au
Compare the market. Meercats.
Dismissed Insurance TV - Free to Air 23/03/2016
0120-16 Coty Australia Pty Ltd
Fast clips of a naked couple heavy petting, jumping in water
Dismissed Toiletries Internet 23/03/2016
0121-16 Baiada Poultry Pty Ltd
Shows a chicken farmer (a lady) who appears concerned for their welfare and happiness checking on her chickens, which are happy, in sunshine, in a well-ventilated large shed with the slogan "Stegglers for Quality"
Dismissed Food/Bev Groceries TV - Free to Air 23/03/2016
May 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0117-19 Ubisoft P/L
Three heavily armed figures holding high powered military grade weapons are shown as though the viewer is standing behind them. The scene is urban; that is, not a battlefield. The figure on the right seems to be firing into the window of a parked car. Text at the top reads: "15 March".
Dismissed Toys and Games Transport 08/05/2019
0118-19 Hanes Brands Inc
Dustin Martin is in bed with a girl and there is a knock at the door he answers the door to find reporters outside who ask if he had a good night. He closes the door and goes back to the girl in bed and says it’s for you.
Dismissed Clothing Internet - Social - Other 08/05/2019
0119-19 Best & Less
Ad for kids clothes, set to a party/nightclub theme. 
Dismissed Clothing TV - Free to Air 08/05/2019
0121-19 Roadshow Films
Poster for the film Hellboy, showing a demon with a gun
Dismissed Entertainment Outdoor 08/05/2019
April 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0118-12 Woolworths Supermarkets
Outdoor advertisement featuring images of grocery products sold by Woolworths, including apples, strawberries, yoghurts, bread etc. At the top of the advertisement it reads, ">Scan here to start shopping" and at the bottom is information about the Woolworths app and the words, "Woolworths the fresh food people." Underneath the pictures of the produce are barcodes and descriptors of each product, for example fresh carrots, fresh apples.
Dismissed Food/Bev Groceries Outdoor 11/04/2012
0119-12 RW Steel
Two workmen are talking - one whistles (very badly) at a woman on the street, who tells him to “shut up you moron!" The other workman then whistles well. The ad then promotes RW Steel products at the best prices. The Ad finishes with the original workmen saying "is that her husband coming?" after which the second workman runs away.
Dismissed Hardware/Machinery Radio 11/04/2012
0120-12 Australian Pork Limited
The commercial opens with sounds of a typical family luncheon. A grandmother is chatting with her granddaughter and her granddaughter’s boyfriend. The grandmother raises the topic of marriage and grandchildren. The grandmother then suggests that it’s time for the granddaughter to “pork” the boyfriend. Misinterpreting what the grandmother has said, the granddaughters’ reaction is one of shock. The grandmother then continues to suggest that regular pork consumption is one of the reasons why her husband is so fit and healthy.
Dismissed Food/Bev Groceries Radio 11/04/2012
0121-12 Sealy
The TVC is called ‘Apartment’: the camera pans through the floors of an apartment building and we see people engaged in various activities centred around their bed and bedroom. The text on screen asks, “What do we do in bed?” and we see a man playing a guitar, a woman using the bed to store guests’ coats, children playing and a man and woman starting to kiss before switching out the light.
Dismissed House Goods Services 11/04/2012
0122-12 Sexpo Pty Ltd
We see a crowd of people at a Sexpo venue and the male voice over says, "Everyone's going to Sexpo" before continuing to say that the Harley Davidson stunt team will be there and the Bombshell Babes will be live on stage. We then see a brief clip of the Bombshell Babes gyrating on a stage followed by a still image of them dressed in leather or pvc style studded black lingerie. The final screen shot shows a couple embracing and includes the text, "Sexpo March 15-18 Sydney Convention and Exhibition Centre."
Dismissed Sex Industry 11/04/2012
0123-12 Merial
The TV advertisement is an animated cartoon which shows two cows torturing a parasite. The first cow uses a rack to stretch the parasite and then another cow falls from above to land on the parasite and squash it. The voiceover asks, "Do parasites die a painful death? We hope so."
Dismissed Other 11/04/2012
0124-12 Coca-Cola South Pacific Pty Ltd
To prove to consumers that 'Coke Zero' really does taste like 'Coke', Coca-Cola invited consumers to a movie screening. The consumers are given 'Coke' and popcorn and take their seats in the cinema. They are then told to open the lid oftheir cups to reveal a 'Coke Zero' inside.
Dismissed Food/Bev Groceries 11/04/2012
April 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0118-16 ANZ Banking Group Ltd
ANZ’s #equalfutures ad
Dismissed Finance/Investment TV - Free to Air 13/04/2016
March 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0118-17 Kellogg (Aust) Pty Ltd
In a poor attempt at humour to identify and outline health contents of the cereal. The advert utilise an offensive camp voice over for the "goldfish" character.
Dismissed Food/Bev Groceries TV - Free to Air 08/03/2017
April 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0119-11 Liquor Alliance (VIC)
A photo of a Give Way sign with the word HUMP stuck over the word Way so the sign reads Give Hump. At the bottom right of the poster is a green Thirsty Camel sticker featuring an image of a camel and the words, " Think Camel. Thirsty Camel."
Dismissed Alcohol Poster 13/04/2011
0120-11 Cartridge World
Photograph on a car of a printer which is in the process of printing out an image. One photograph shows that the image being printed is of an apparently naked woman who has her folded arms covering her breasts. The image has stopped printing just below her belly button. The second photograph is of an apparently naked man with tattoos across his shoulder and arm. Again, the image has stopped printing just below his belly button. The accompanying text for both reads, "Out of ink?"
Dismissed Other Transport 13/04/2011
March 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0119-17 Isherwood Medical Services
The advertisement describes in detail the types of vaginal problems that the advertiser could assist the audience with. The types of issues discussed were; "burning, or itching vaginas or pain during intercourse"...
Dismissed Health Products Radio 22/03/2017
0121-17 Chemist Warehouse
There are two ads one has a woman in a red dress sedatively wrapping herself around people that are ill with cold and flu symptoms. The other is a man in a suit jacket over his shoulder swanning into an office where people are sic again with flu symptoms taking the phone from them, sharing their food, and purposefully being within their space so that they cough and sneeze at him.
Dismissed Health Products TV - Free to Air 22/03/2017
0122-17 Unilever Australasia
I find the advertisement to be overly sexual. The naked man sprays the deodorant/body spray in a figure 7 type shape across his torso then continues down to his genital region which remains out of shot.
Dismissed Toiletries TV - Free to Air 22/03/2017
0123-17 ACON Inc.
The disgusting excuse for an advertisement was done up in bright happy colours with the image of joyous looking NAKED (down to his underwear) man, pointing to his open mouth and declaring "I take it in the mouth" written across the billboard.
Dismissed Community Awareness Billboard 22/03/2017
April 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0119-18 Advanced Medical Institute
The ad implies that by using the AMI oral strips, one would be able to satisfy their partner sexually during Valentine's day
Dismissed Sex Industry Radio 11/04/2018
April 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0120-17 NT Dept of Health
The advertisement was providing awareness about using condoms and getting tested for HIV. It starts with the camera facing a woman from the back who appears to be wearing a hat and sunnies at the Darwin waterfront. It begins by saying that 'we need to get protection...', making the audience assume it is a sun smart initiative before finishing off the sentence along the lines of getting protection from STDs by 'using condoms'. The camera pans down to show the woman are wearing no bottoms.
Dismissed Community Awareness TV - Free to Air 12/04/2017
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0120-18 Bras n' Things
3) A woman wearing harness- and BDSM-style fetish-style lingerie (indicated by the straps and loops) who looks as though she is in a Chinese brothel (based on the racial steroptype that is presented through red Chinese lanterns, that it is Chinese New year, that this kind of advertising trades in stereotypes that are not only always sex-based)
Dismissed Lingerie Poster 21/03/2018
0121-18 Bras n' Things
2) A poster of a woman wearing maroon underwear with her legs spread apart in a clearly sexual pose.
Dismissed Lingerie Poster 21/03/2018
0122-18 Bras n' Things
A poster of a woman wearing fetish-style white lingerie with suspenders.
Dismissed Lingerie Poster 21/03/2018
April 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0121-11 Pacific Brands Holdings Pty Ltd
Image of women wearing black Berlei underwear with the words "Boost" "Enhancer" or "Coverage" written below their bras as descriptors. The text at the bottom reads "Fabulous Fit. Available at David Jones, Myer and selected speciality stores."
Dismissed Clothing Poster 27/04/2011
0122-11 Narconon Australia
A Dl size Letter Box Drop which has a close up image of a young adult female lying on the ground looking drugged. There is a small bottle and syringe on the ground in front of her. There is text on the back of the pamphlet.
Dismissed Community Awareness Mail 27/04/2011
0124-11 McCain Australia and New Zealand
The advertisement features Samantha Stouser, a well known Australian Tennis player, who after finishing a tennis match returns home, grabs a McCain Healthy Choice meal from the freezer and places it in the microwave to cook. Whilst it cooks, Samantha reads the ingredients on the back on the pack. Once it’s ready she sits down at the table and begins to eat when at the same time she receives a call from her Dad, she answers and re-assures him that yes she is looking after herself.
Dismissed Food/Bev Groceries 27/04/2011

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