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Ad Standards Community Panel Cases

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E.g., 09/07/2022
E.g., 09/07/2022
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0006-16 Liquor Alliance (VIC)
Thirsty camel advertisement for free water.
Upheld - Modified or Discontinued Alcohol Radio 10/02/2016
0007-16 Coty Australia Pty Ltd
It was an advertisement for women's perfume which depicted a young woman dressed in black lingerie who was posing in a sexually suggestive manner.
Upheld - Modified or Discontinued Toiletries Cinema 10/02/2016
0020-16 Ultra Tune Australia
Ad for car servicing featuring two women in a car caught on a train track.
Upheld - Modified or Discontinued Automotive TV - Free to Air 10/02/2016
0029-16 Carlton and United Breweries
The advertisement was an image that showed a hand offering a beer to a kangaroo who was reaching out to hold it and the caption "Kangabrew"
Upheld - Modified or Discontinued Alcohol Internet - Social - Other 10/02/2016
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0007-12 Leading Edge Telecoms
The advertisement opens with a close up of a woman’s chest. She is wearing a white t-shirt with the words, “Do you know where your assets are?” emblazoned across the front. The camera pans out and we see the woman is standing next to a blue ute with the words, “Leading Edge Telecoms” written on the side. A male voice over talks about how the Navman Wireless asset tracker can help cut costs.
Upheld - Modified or Discontinued Telecommunications 08/02/2012
0010-12 Compare Insurance
Insurance geek extraordinaire character ‘Eugene’, heads off on holiday without travel insurance. He is featured in various holiday scenarios being menaced by a big guy representing ‘Big Risk’ – holidaying without travel insurance. Eugene cuts risk down to size in a comical Benny Hill way by chasing him across a field with a chainsaw. The same holiday scenarios are then featured as a more pleasurable holiday experience with a smaller guy representing ‘Little Risk’ – holidaying with travel insurance.
Upheld - Modified or Discontinued Insurance 08/02/2012
0011-12 Compare Insurance
Insurance geek extraordinaire character ‘Eugene’, heads off on holiday without travel insurance. He is featured in various holiday scenarios being menaced by a big guy representing ‘Big Risk’ – holidaying without travel insurance. Eugene cuts risk down to size in a comical Benny Hill way by chasing him across a field with a chainsaw. The same holiday scenarios are then featured as a more pleasurable holiday experience with a smaller guy representing ‘Little Risk’ – holidaying with travel insurance.
Upheld - Modified or Discontinued Insurance Cinema 08/02/2012
0027-12 4Play Adult Store
Advertisement for 4Play Adult Store featuring images of women wearing lingerie. There is also a 'spot the difference' competition featuring two images of a woman wearing black underwear with four differences between the two images and the chance to win a free gift valued at $30 if you manage to spot the four differences.
Upheld - Modified or Discontinued Sex Industry Print 08/02/2012
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0008-15 Sinchies
Email sent out about smuggling alcohol in pouches from company that make them.
Upheld - Modified or Discontinued Retail Internet 28/01/2015
0009-15 North Wollongong Hotel
Signage (posters) is currently installed on multiple telegraph poles along a stretch of the Princes Hwy at Blakehurst (NSW) on the northern side of the Tom Uglys Bridge. This signage extends for a range of approximately 1km on both sides of the road.
Upheld - Modified or Discontinued Entertainment Poster 28/01/2015
0010-15 Smirkey's Sports
Advertisement appears on television.
Upheld - Modified or Discontinued Retail TV - Free to Air 28/01/2015
0011-15 Fernwood Fitness Centres Aust Pty Ltd
The Fernwood health club ad shows two females on a bike without bike helmet as required by law.
Upheld - Modified or Discontinued Sport and Leisure TV - Free to Air 28/01/2015
January 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0010-13 Domayne
The print advert is of two (apparently unsupervised) children sleeping beside a Christmas tree (with pillows/blanket) that has paper-wrapped gifts underneath and 15 lit candles.
Upheld - Modified or Discontinued Retail Print 16/01/2013
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0013-11 Motor Accident Commission SA
15 second radio commercial in which a young girl wonders why the listener doesn't bother to wear a seatbelt, culminating with the question ""Because you can't be f***ed?"", with the rude word 'bleeped'.
Upheld - Modified or Discontinued Community Awareness Radio 09/02/2011
0032-11 Mistletone Enterprises
An A2 size colour poster to promote the Melbourne concert by acclaimed Canadian electronic/art-rock band Holy Fuck at The Hi-Fi on Thursday, 3 February 2011. The band's name is in coloured bold capitals and takes up almost half of the poster.
Upheld - Modified or Discontinued Entertainment Poster 09/02/2011
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0016-17 Brand Collective
I went to look at shoes and went to their contact page and was confronted by the main image on their contact page which has two gay guys with one with his hands down another’s pants, depiction of basically what looks like an orgy in the car, and a guy and girl with essentially no clothes on. https://www.volley.com.au/contacts
Upheld - Modified or Discontinued Clothing Internet 08/02/2017
0033-17 Anytime Fitness
Flyer for Anytime Fitness 570 President Avenue Caringbah
Upheld - Modified or Discontinued Sport and Leisure Mail 08/02/2017
0034-17 Anytime Fitness
#F*CK Unfit. inspirational message with swearing
Upheld - Modified or Discontinued Sport and Leisure Poster 08/02/2017
0035-17 Anytime Fitness
The advertising is a new campaign by Anytime Fitness to market their gym memberships and new gym exercise app.
Upheld - Modified or Discontinued Sport and Leisure Internet - Social - Facebook 08/02/2017
0041-17 Anytime Fitness
On street advertising board advertising gym membership for New Year This is a link the accompanying youtube clip:https://www.youtube.com/watch?v=SVx9N0LxQ8M Not complaining about the youtube clip - specifically about the campaign's on-street display ad
Upheld - Modified or Discontinued Sport and Leisure Outdoor 08/02/2017
0046-17 Anytime Fitness
The message they were trying to get across was to get people back to the gym.
Upheld - Modified or Discontinued Sport and Leisure SMS 08/02/2017
0051-17 Brand Collective
I am looking for back to school shoes for my kids not pornographic images with models wearing nothing but shoes.
Upheld - Modified or Discontinued Clothing Internet - Social - Facebook 08/02/2017
0054-17 Trelly's Tackle World Shepparton
Advertising fishing and camping products with emphasis on Australia Day
Upheld - Modified or Discontinued Retail TV - Free to Air 08/02/2017
January 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0022-19 Ultra Tune Australia
TV advertisement for Ultra Tune featuring Charlie Sheen
Upheld - Modified or Discontinued Automotive TV - Free to Air 23/01/2019
February 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0023-13 Centrepoint Tamworth
Banner on side of building - 3/4 metres wide - showing a pair of breasts with the words "Double the fun" written across them.
Upheld - Modified or Discontinued Outdoor 13/02/2013
January 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0026-13 Honey Birdette
The poster is of a giant lingerie model wearing a pink bra and underwear that is extremely low cut and revealing.
Upheld - Modified or Discontinued Clothing Poster 30/01/2013
0030-13 Tremonti Jewellery
Ad opens with 3 sets of women’s legs displayed, legs crossed at the ankles. The next scene shows 3 hands with jewellery boxes over the legs. The next shot then shows the jewellery boxes with rings displayed and the woman’s legs open wide.
Upheld - Modified or Discontinued Retail Cinema 30/01/2013
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0027-18 Ultra Tune Australia
A group of women dressed for a night out walk through a dark street in Melbourne only to find the tyre on their car is flat. They are confronted by a gang of men, one of them holding a baseball bat. One of the men smashes the car headlight with the bat after asking in a threatening voice if they have "car trouble". Then actor Jean-Claude Van Damme comes to their rescue.
Upheld - Modified or Discontinued Automotive Internet - Social - Other 07/02/2018
0038-18 Amaysim Australia PtyLtd
A man is sitting on a ride -on- mower and drives it out to the front of his house. He then pours petrol? On the vehicle and sets it alight. He then stands back to watch it.
Upheld - Modified or Discontinued Mobile Phone or SMS TV - Free to Air 07/02/2018
February 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0030-14 Enhance Clinic
It has a nude woman on it with a single line of the word Enhance across the nipple of the breast and her hand slightly over the vagina area.
Upheld - Modified or Discontinued Beauty Salon Billboard 12/02/2014
0033-14 Kellogg (Aust) Pty Ltd
Description of advertisementWe write to complain about the Kellogg “Coco’s Beats” website, http://cocopops.kelloggs.com.au/cocopops/. The website invites children, with their parents, to ”jam” to “beats”, using web cam and Coco Pops packaging to undertake musical activities. The website requires a specially marked box of Kellogg’s Coco Pops, which has a picture of licenced character “Coco” the monkey, sitting at a drum kit.
Upheld - Modified or Discontinued Food/Bev Groceries Internet 12/02/2014
May 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0032-14 Mardi Gras Sydney
Avant Card postcard for #There's only oneparty. The party.org.au. The image by Elvis Di-Fazio depicts an oiled and naked man sitting on the back of a female dressed in black underwear and fish-net stockings - symbols of a sex. She is crouched on all fours on top of a kitchen bench dressed in leoards and stilettoes. He is laughing and obviously having a gret time and is about to slap her behind (ie he is 'riding' the female). He is holding a botle and wineglass with melon balls in his other hand.
Upheld - Modified or Discontinued Sport and Leisure Print 14/05/2014
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0036-11 Coca-Cola Amatil
Commercial is set at a typical suburban primary school and opens on a bird in the schoolyard pecking away at a discarded apple. A boy takes a banana from his backpack on his shoulder and sneaks it into the backpack of the boy in front of him. A girl opens her locker and as she takes out her books she purposely knocks a pear out of her locker and casually kicks it under the locker. In the schoolyard where one boy bowls a mandarin to another boy with a cricket bat and he splatters it everywhere. Cuts to a girl sitting on a bench nearby eating an SPC Fruit Snack in Jelly.
Upheld - Modified or Discontinued Food/Bev Groceries 23/02/2011
0039-11 Wicked Campers
White sticker with red splatter marks and red lettering reading, "Kangaroo's [sic]. Run the fuckers down. wickedcampers.com."
Upheld - Modified or Discontinued Professional Services Transport 23/02/2011
February 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0036-15 Ashley Madison - Avid Life
Ashley Madison is a adult dating site promoting adultery. There is a fee attached for some levels of introduction. The advertisement features men singing about "looking for someone other than my wife."
Upheld - Modified or Discontinued Professional Services TV - Free to Air 25/02/2015
0037-15 Subaru (Aust) Pty Ltd
All New Subaru Outback Value uses the term Corroborree.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 25/02/2015
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0039-12 Telstra - Sensis Pty Ltd
Advertising for the Campaign consisted of two parts, a marketing communication sent by email to subscribers of the Yellow Pages® Offers site (“Email”) and an online offer preview page (“Preview Page”). The Email featured a $13 price point at which Anti-slip pads were made available for sale, a thumb nail image of a motorist holding a mobile device and a “view” button. Recipients of the email who clicked on that button were redirected to the Preview Page.
Upheld - Modified or Discontinued House Goods Services Internet 22/02/2012
0047-12 7-Eleven Stores Pty Ltd
The advertisement features an image of a “Ginger Beer” flavoured SLURPEE drink on a sandy beach with the slogan “FLAVOURS OF SUMMER”. It is accompanied by the text: “Ginger was less popular than a redheaded step-child until some clever so-and-so turned it into a drink. Now that Ginger Beer is a Slurpee, it’s more popular than sizzling prawns on a barbie.”
Upheld - Modified or Discontinued Food/Bev Groceries Print 22/02/2012
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0045-15 AICS
Advertisement features female presenter announcing "don't suffer from someone else's negligence" and shows a vehicle travelling along the Sydney Harbour Bridge with the female driver of the vehicle texting on her mobile phone.
Upheld - Modified or Discontinued Finance/Investment TV - Free to Air 11/03/2015
0052-15 Honey Birdette
Larger than life pictures of women in underwear on the front of the shop.
Upheld - Modified or Discontinued Lingerie Poster 11/03/2015
0063-15 Quilly Park
Advertisement reads: Treat a woman like a race horse and she'll never be a nag. Quilly Park Creating Champions www.quillypark.com.au
Upheld - Modified or Discontinued Sport and Leisure Print 11/03/2015
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0052-16 Sexyland
Billboard shows naked women's legs spread out with male legs in between and socks on. On the other side are items sold in the shop.
Upheld - Modified or Discontinued Sex Industry Billboard 24/02/2016
February 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0053-13 Chrysler Australia Pty Ltd
The ad shows a 'geeky' guy fixated on a very attractive woman, who is bending over in a dress. You see her from the side, but the ad indicates that the man would be able to see her underwear. He watches her, she comes over, speaking Italian and berates him for peering at her. She then whispers in his ear, kisses him, dips her finger in his coffee, drops some on her cleavage and has him lick the remaining froth from her finger. The ad then shows that he was imagining the woman and is shown looking at the Fiat Abarth car.
Upheld - Modified or Discontinued Vehicle 27/02/2013
0061-13 Global Shop Direct
A guy driving in his car showing how to use the Gripgo, a mobile phone holder that is stuck on the windscreen. They show other drivers using their phone in the car, in various scenarios.
Upheld - Modified or Discontinued Mobile Phone or SMS 27/02/2013
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0056-18 Honey Birdette
An approximately two meter tall poster on the window of Honey Birdette of a woman in black bondage style lingerie. Her nether regions are minimally covered and she is in a sexually suggestive pose with legs spread. She has a choker around her neck which is attached to the top of her bra by two straps. The writing next to her says "Do not disturb Georgia", I assume that is referring to her. I can provide a photo if required.
Upheld - Modified or Discontinued Lingerie Poster 21/02/2018
0060-18 Chrysler Australia Pty Ltd
Various shots of a Jeep and summer activities such as surfing and canoeing.
Upheld - Modified or Discontinued Vehicle TV - Pay 21/02/2018
March 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0056-19 Medibank Private Ltd
Channel 7 went to an adbreak from the news and immediately went to a Medibank Health Update which contained a reporter and an interviewee. A Channel 7 lower thirds chryon came up explaining upcoming news stories. It stayed on for a large duration of this advertorial. After it finished and the Channel 7 information went away a Medibank insurance ad came on as part of the normal ad break.
Upheld - Modified or Discontinued Health Products TV - Free to Air 06/03/2019
March 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0057-11 Layal Lingerie
Images of women wearing g-strings. Three photos show just the bottom or groin area of a woman, the fourth photo shows two women stood together with their arms covering their naked breasts. The accompanying text reads, "Layal Lingerie. Phone 9742 6680. Shop T38 Chullora Market Place, 355 Waterloo Rd Chullora."
Upheld - Modified or Discontinued Clothing Mail 09/03/2011
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0064-16 Marriage Alliance
An image with a depiction of a sad woman sitting at a desk with a noose around her neck, apparently about to commit suicide by hanging. The image is captioned 'Same sex marriage increases PC bullying in the workplace'. The image is currently available at https://twitter.com/MarriageAll/status/694826988427554816.
Upheld - Modified or Discontinued Religion/Beliefs Internet - Social - Other 09/03/2016
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0065-18 Universal Pictures
A movies advert for Fifty Shades of Grey Freed in which a couple is depicting moving though a highly adult themed relationship with scenes including being held hostage at knife point and a woman sitting on the floor in a leather corset, a man holding a leather whip to her neck, swimming seemingly naked together, etc.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 21/03/2018

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