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Ad Standards Community Panel Cases

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E.g., 29/01/2022
E.g., 29/01/2022
June 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0234-15 Victorian Hearing
A woman has a picture of a prawn behind her ear with the tag line "Hearing aids are UGLY"
Upheld - Modified or Discontinued Health Products Internet - Social - Other 10/06/2015
July 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
240-99 Holden Ltd
Holden - Commodore Utility - 'drive hard, drive the adrenalin' - man working on heavy machinery "Does he ever stop?" then see him doing extreme sports
Upheld - Modified or Discontinued 13/07/1999
July 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0266-11 Sportsbet
Image of Julia Gillard lying across Bob Brown's lap: he appears to be about to spank her. The image is obviously fake and is framed by a gilt picture frame. The accompanying text reads, "Sportsbet.com. Our Spanking New Tax Beater" and there are odds on whether the Carbon Tax bill will be passed through Senate.
Upheld - Modified or Discontinued Gambling Print 27/07/2011
August 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0244-19 Valley Butchers
This window sticker features the business name and the words "NON HALAL CERTIFIED" with a picture of an emu and kangaroos.
Upheld - Modified or Discontinued Food/Bev Groceries Poster 07/08/2019
October 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
274-04 Toyota Motor Corp Aust Ltd
Toyota - Camry Sportivo V6 - car swerves to avoid falling traffic cones
Upheld - Modified or Discontinued 12/10/2004
September 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
277-07 Inghams Enterprises Pty Limited
Inghams - Breast Awareness Week - images of Inghams chicken products
Upheld - Modified or Discontinued Food/Bev Groceries Outdoor 11/09/2007
October 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0314-20 Chemist Warehouse
This billboard advertisement depicts two women sitting on the boot of a convertible car with their feet on the rear seat. A man is in the driver's seat. Text states "Hayfever relief. Treat + prevent".
Upheld - Modified or Discontinued Health Products Billboard - Digital 21/10/2020
August 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0331-16 Bras n' Things
It was a video playing on a large screen in the window of BrasNThings at Westfield Doncaster today. It showed women in sexy underwear.
Upheld - Modified or Discontinued Lingerie TV - Out of Home 10/08/2016
October 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0347-13 Innerware Lingerie
I would like to make a complaint about the 'Innerware advert', why is it necessary to have a women walking into a workshop, in her underwear requesting those men if "they can fit her"! 
Upheld - Modified or Discontinued Lingerie 09/10/2013
May 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0032-14 Mardi Gras Sydney
Avant Card postcard for #There's only oneparty. The party.org.au. The image by Elvis Di-Fazio depicts an oiled and naked man sitting on the back of a female dressed in black underwear and fish-net stockings - symbols of a sex. She is crouched on all fours on top of a kitchen bench dressed in leoards and stilettoes. He is laughing and obviously having a gret time and is about to slap her behind (ie he is 'riding' the female). He is holding a botle and wineglass with melon balls in his other hand.
Upheld - Modified or Discontinued Sport and Leisure Print 14/05/2014
August 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
346-09 Wicked Campers
Wicked Campers (346/09) Rabbit grooming rego 046 CXX QLD
Upheld - Modified or Discontinued Outdoor 12/08/2009
September 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0405-17 Navman Australia Pty Ltd
The wife criticising the husbands driving she is offensive and abusive.
Upheld - Modified or Discontinued Information Technology Radio 27/09/2017
April 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0104-13 Pelvis
"Pelvis Serve"- Goodgod Danceteria March 22 11pm.A picture of a naked woman under a table with breasts protruding through the table and the leg of the table between her legs.
Upheld - Modified or Discontinued Bars/Clubs Poster 10/04/2013
November 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0433-15 Animal Liberation Queensland
The radio advertisement draws attention to the issues of the short lives of bobby calves, and the annual cycle of birth and grieving that dairy mothers must endure. I believe that the purpose of the campaign is to encourage people to swap dairy for non-dairy alternatives.
Upheld - Modified or Discontinued Community Awareness Radio 11/11/2015
October 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0453-18 Ford Motor Co of Aust Ltd
Depicts high speed driving on country dirt roads/tracks as well as “tearing up” ground spinning wheels etc
Upheld - Modified or Discontinued Vehicle TV - Free to Air 24/10/2018
January 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0481-10 FOXTEL Management Pty Ltd
The advertisement depicts a family preparing their home for the festive season, whilst singing a jingle with lyrics that detail the FOXTEL offer. The lyrics include reference to “FOXMAS time” and the footage shows a light display at the end of the Advertisement which reads “MERRY FOXMAS”.
Upheld - Modified or Discontinued Telecommunications 19/01/2011
0521-10 One Teaspoon
A woman wearing a black bodice style top has one hand on her hip and the other hand is holding a cigarette. She is looking directly at the camera lens and is blowing smoke from her mouth.
Upheld - Modified or Discontinued Clothing Internet 19/01/2011
April 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0148-18 Hyundai Motor Company Australia Pty Ltd
Hyundai I20 - Shows a person sitting in a vehicle whilst being towed on the trailer of a truck on a road, which is illegal on an Australian road
Upheld - Modified or Discontinued Vehicle TV - Free to Air 11/04/2018
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0498-15 First Home Buyers Direct
First Home Buyers Direct advertisement featuring a female-voiced jingle addressing her landlord about the landlord's lack of attention to the tenant's needs and complaints and ending with a line that she hopes one day a tenant "kicks you in the balls".
Upheld - Modified or Discontinued Finance/Investment Radio 10/02/2016
February 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
06-10 Go Transit
Go transit 06/10 Advertisement on a bus with a woman in a bikini showing off her tatoos and smoking
Upheld - Modified or Discontinued Other Transport 10/02/2010
May 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
127-08 Big Flower Super Nursery
Big Flower - (review of 82/00) - naked black woman holding bottle with sun decal coming out of top, surrounded by wares, including a flower pot balancing on her buttocks
Upheld - Modified or Discontinued Print 19/05/2008
April 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
94-08 Larry Flynt's Hustler Club
Larry Flynt's Hustler Club - rear view of three women in g-strings - two of them touching each other
Upheld - Modified or Discontinued Sex Industry Outdoor 09/04/2008
June 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0263-17 Sportsbet
The current advertising slogan and contents of SportsBet ad to promote the Android app. The ad uses the slogan 'putting the 'roid' in Android' and proceeds to show weight lifters as people who have or are perceived to have used performance enhancing drugs.
Upheld - Modified or Discontinued Gambling TV - Free to Air 07/06/2017
August 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0267-14 Macket Bracket
Product brochure advertising free-standing form work brace for the construction industry.
Upheld - Modified or Discontinued Hardware/Machinery Print 13/08/2014
September 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0274-19 Sportsbet
The advertisement shows a woman, who has won a pageant (or similar) competition, holding the new SportsBet iPhone app. The women introduces the app and explains why she likes the app, and appears to not know much about the technology. The man acting as the judge or presenter raises his eyebrows as if to suggest the woman isn't intelligent. The voiceover comments that the app is so easy to use even this woman can use it.
Upheld - Modified or Discontinued Gambling Internet - Social - Twitter 11/09/2019
July 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0271-12 Fosters Australia, Asia & Pacific
Facebook page for VB which features questions posted by the advertiser and comments from members of the community. The comments include coarse language and sexual references.
Upheld - Modified or Discontinued Alcohol Internet - Social - Other 11/07/2012
September 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0301-19 Roadshow Films
This advertisement has two versions. One features a white face with red lines running down over the eyes and covering the mouth. The other features only the eyes.
Upheld - Modified or Discontinued Entertainment Billboard 25/09/2019
August 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
275-08 Emirates
Emirates - World is your playground - people on bike with no helmet & baguette
Upheld - Modified or Discontinued Travel Outdoor 13/08/2008
November 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0351-20 Just.Cos Cosmetic Surgery
This television advertisement feature several scenes of women and close up scenes of breasts. The voiceover states "Who needs eye contact? Get the breast implants you've been wishing for for Just Cos. Contact us today to find out more."
Upheld - Modified or Discontinued Other TV - Free to Air 25/11/2020
October 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
298-05 Bayer Australia Ltd
Bayer - Berocca - man running down steps and along rail platform trying to outrun train
Upheld - Modified or Discontinued Health Products 11/10/2005
August 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0333-10 Waves Surfing Magazine
The image referred to in the attached complaint was one of 10 stickers on a sticker sheet enclosed with Issue Vol 30 No 8 of Waves Magazine a surfing publication for surfing youths. The image is of two young females with faces partly covered by the WAVES logo.
Upheld - Modified or Discontinued Media Print 11/08/2010
September 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0337-13 Murray Goulburn
Long life milk without preservatives.
Upheld - Modified or Discontinued Food/Bev Groceries 25/09/2013
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0010-15 Smirkey's Sports
Advertisement appears on television.
Upheld - Modified or Discontinued Retail TV - Free to Air 28/01/2015
September 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0341-11 Vodafone Network Pty Ltd
A young man sitting on a chair and asking the question “What’s power to me?” The man answers that power to him is “Getting one up on my mate”. He describes in a jocular manner a text message conversation between him and his friend. His friend sent him a text message saying “your mum said hi”. The man laughs and explains his response. He takes a picture of a dog, uploads it to facebook and tags his friend’s girlfriend. The man then describes the reaction of his friend’s girlfriend “she’s not really talking to me at the moment” before remarking, “We, we don’t get on anyway”.
Upheld - Modified or Discontinued Mobile Phone or SMS TV - Pay 14/09/2011
June 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0142-21 Sax Fetish
This TV Out Of Home advertisement features nine images of men in products available in store, and scenes of a man walking through the store.
Upheld - Modified or Discontinued Sex Industry TV - Out of Home 16/06/2021
September 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0348-16 Lithgow Valley Springs
The advertisement, although using the word MAY at the beginning, implies that drinking Lithgow Valley Springs bottled water "MAY" prevent diabetes, hypertension etc etc. There was a string a serious conditions alluded to.
Upheld - Modified or Discontinued Food/Bev Groceries Radio 14/09/2016
September 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0356-15 Intrustsuper
Portrayal of individual disabled following an accident as an idiot for not having income protection
Upheld - Modified or Discontinued Insurance TV - Free to Air 23/09/2015
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0054-17 Trelly's Tackle World Shepparton
Advertising fishing and camping products with emphasis on Australia Day
Upheld - Modified or Discontinued Retail TV - Free to Air 08/02/2017
October 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
351-03 Aventis Pharma Pty Ltd
Aventis Pharma - Telfast - flowers - two men in convertible with no seat belts - one man leans out of car to smell flowers on roadside.
Upheld - Modified or Discontinued Health Products 14/10/2003
October 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0427-10 Hungry Jacks
This advertisement features images of 6 Snoopy toys mounted on plastic which when fitted all together would make a map of Austraila. The text at the top of the advertisement reads, "Snoopy around Australia. There are 6 to collect" and there is a Snoopy 'peanuts' image. At the bottom of the advertisement it reads, "Get one toy with every kids club meal and create your own map of Australia' with the Hungry Jack's logo.
Upheld - Modified or Discontinued Food/Bev Groceries Print 27/10/2010
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0101-18 Carlton and United Breweries
http://www.adnews.com.au/campaigns/cub-campaigns-to-save-the-world-from-gingers-for-rusty-yak
Upheld - Modified or Discontinued Alcohol Internet 07/03/2018
October 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0450-17 Dixon Advisory
Male and female depicted on a moving motorcycle, the male person does not have his helmet fastened.
Upheld - Modified or Discontinued Finance/Investment Print 25/10/2017
0459-17 NEDS
Advertisement showed a building site, and the male tradespeople were giving excuses to a female client about why the work couldn't be done. In the end, she walks out and the tradesperson begins betting on his mobile phone.
Upheld - Modified or Discontinued Gambling TV - Free to Air 25/10/2017
April 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0125-14 Tyres4U
Starring Vince Sorrenti ad claims to find the right tyres for your car
Upheld - Modified or Discontinued Automotive 23/04/2014
December 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0464-11 Calvin Klein Perfume
Models dressed in casual clothing dancing under colourful lights to loud music. In some scenes we see an underwear clad woman straddling a man. Final shot is of two bottles of CK Shock perfume.
Upheld - Modified or Discontinued Toiletries TV - Pay 07/12/2011
May 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0136-11 Kraft Foods Ltd
The television commercial shows two brothers enjoying an Oreo and milk. The older brother is having innocent fun at his younger brother’s expense by watching the younger brother try to combine his cookie with milk – something he is unable to do as his cup of milk has a lid on it. Eventually the younger brother finds a solution to the puzzle by pouring the milk on top of the biscuit.
Upheld - Modified or Discontinued Food/Bev Groceries 11/05/2011
April 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0139-16 McCain Australia and New Zealand
The ad opens with one young man bailing up and dancing stupidly in front of a pizza delivery driver on a motor scooter. While the driver is distracted a second young man steals a pizza from the container behind the driver. Several young men then eat the stolen pizza and a McCain pizza. They are blindfolded. The ad ends with one of these young men punching one of his friends in the head (both blindfolded), for what appears to be the fun of doing so.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 13/04/2016
December 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0482-15 Advanced Medical Institute
The ad is loud and asks questions of the viewer such "How would /do you like sex?" "Do you like it long, do you like it hard??" They use the word sex repeatedly. The ad is for 'longer, lasting sex'.
Upheld - Modified or Discontinued Professional Services Radio 09/12/2015
December 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
576-09 Lexus Australia
Lexus 576/09 Internet ad. Images of Models of Lexus vehicles with fog lights on.
Upheld - Modified or Discontinued Internet 09/12/2009
December 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0565-17 Stan
I’m not sure the rating of Kath n Kim however the brief ads for the new show “SMILF” I’m Stan that came up during its “on demand” viewing on 9now involved frequent use of “fuck” and also in another ad for the same show, the star of the show tells us why we should watch SMILF is because “there is a lot of full frontal nudity” and goes on to spell it out: there is a lot of cock, lot of “peen”, lot of dick etc
Upheld - Modified or Discontinued Entertainment TV - On Demand 19/12/2017

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