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Ad Standards Community Panel Cases

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E.g., 23/01/2022
E.g., 23/01/2022
October 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0399-11 Unilever Australasia
The Video starts with the statement “Lynx presents – Rules to the game – Episode #1: Rugby”. A narrator then reads out a number of rugby rules while these rules are played out by a group of young women dressed in sports briefs and short shirts in the national rugby colours of Australia and New Zealand. At the end of the video we see the winning Australian team celebrating and the words “Lynx Know your game” appear. Voiceover: “Go you good thing”
Upheld - Modified or Discontinued Toiletries Internet 26/10/2011
October 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0407-14 Coles
Curtis Stone was advertising for Coles fresh spring apples
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 22/10/2014
October 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0411-14 Builders Academy Australia
Advertisement depicts a builder demonstrating his skills after completing a Builders Academy training course. Includes throwing a chisel, jumping off a building and firing a nail gun freely in the open
Upheld - Modified or Discontinued Education TV - Pay 08/10/2014
March 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0086-13 Street Strider Australia
The advertisement for Street Strider's shows adults and children riding in groups, spread out across pedestrian paths, and on roads and going downhill into the direction of what would be oncoming traffic (i.e. on the wrong side of the road), swerving from side to side across the road and so as well as in high traffic areas such as the beach.
Upheld - Modified or Discontinued Sport and Leisure 27/03/2013
0090-13 I Am Duckeye
Poster for 'I Am Duckeye' event, seen in Plain Street, Frankston near Braap motorbike store includes an image of a naked man with something covering his genitals and 3 young children are with him in the photograph.
Upheld - Modified or Discontinued Entertainment Poster 27/03/2013
September 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0302-19 Roadshow Films
This advertisement has two versions. One features a white face with red lines running down over the eyes and covering the mouth. The other features only the eyes.
Upheld - Modified or Discontinued Entertainment Outdoor 25/09/2019
January 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0005-20 AHM Health Insurance
This Pay TV advertisement features former Australian cricketer Andrew Symonds in a television studio filming an advertisement. When a prop behind him falls a television production assistant goes to pick it up and Andrew Symonds knocks him over with his shoulder.
Upheld - Modified or Discontinued Insurance TV - Pay 22/01/2020
October 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0434-18 Sony Pictures Releasing Pty Ltd
There are graphic scary scenes thrust into our faces- of a monster with long sharp teeth about to devour a person and there is another scene where a person is in agony writhing on the ground. 
Upheld - Modified or Discontinued Entertainment TV - Free to Air 10/10/2018
December 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0464-12 Chrysler Australia Pty Ltd
Latest advertisement for the Chrysler 300C.
Upheld - Modified or Discontinued Vehicle 12/12/2012
0461-12 Wicked Campers
Slogan featured in the online advertisement from the company:“I take my women like I take my bars - liquor in the front, poker in the rear #wickedcampers. #Los Angeles. Instagram us doods!”
Upheld - Modified or Discontinued Travel Internet - Social - Other 12/12/2012
December 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0473-17 General Pants Group
The words 'Slippery when wet' superimposed on a photo of three women in swimsuits.
Upheld - Modified or Discontinued Clothing Poster 19/12/2017
November 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0482-16 Dope Lemon
Young girl modelling T-shirt lifting up top to expose breasts.
Upheld - Modified or Discontinued Clothing Internet - Social - Facebook 23/11/2016
April 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0153-15 Club Shoop
Club Shoop Adult entertainment in Dandenong.Large billboards of female strippers scantily dressed advertising their strip venue.
Upheld - Modified or Discontinued Sex Industry Transport 29/04/2015
April 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0090-21 Sportsbet
This television advertisement features several people competing in a race in which they walk 10km over grass that contains bindi's. The advertisement contains a voiceover which at one point whena Kenyan athlete appears on screen states "and when Kenya's 'oh no I copped a bad one' fell at the pointy end, not even officials could steal victory from the Aussie".
Upheld - Modified or Discontinued Gambling TV - Free to Air 28/04/2021
June 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0149-21 Awake Water
This website advertisement includes a page with the heading, "What Is Energised (Structured) Water?".
Upheld - Modified or Discontinued Food/Bev Groceries Internet 09/06/2021
April 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0164-10 Pharmacare Laboratories
There are four videos which are accessible after download via a person's mobile device. All four videos commence focusing on a woman's chest. The woman is wearing a t-shirt with the word Code and a code number on the shirt. the camera gradually pans back to show the face and torso of the woman and each woman takes off her t-shirt to reveal a bikini top. The camera focuses on the woman's top half and each woman poses then winks. Once the women have removeed their top text appears explaining what the particular Code number means (see below).
Upheld - Modified or Discontinued Toiletries Outdoor 28/04/2010
0141-10 American Apparel Inc
This internet advertisement appears on the advertiser's own website. The particular image are a slideshow described as 'Liz, American Apparel Melbourne Retail Employee'. The slide show of images include images of the young woman wearing a number of advertised products in zebra stripe pattern, a red top and a yellow top. The woman is photographed in a bedroom scene. In one image her entire breast is exposed. In other images she is lying on a bed, sitting on a bed and standing with her back to the camera.
Upheld - Modified or Discontinued Clothing Internet 28/04/2010
December 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0535-16 Muzz Buzz
Adult pouring drink on child's hair for his satisfaction.
Upheld - Modified or Discontinued Food/Bev Venue TV - Free to Air 07/12/2016
0510-16 Allpest WA
A pest control company advertising frequently and daily on Radio 6PR in Perth
Upheld - Modified or Discontinued Professional Services Radio 07/12/2016
June 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0185-19 The Firm Gentlemens Club
The screen in the window out the front of the venue plays mainly video, and some static images. The video shows a woman in black lingerie moving her hands over her body and moving her body in sexy ways, including moving her hands from her chest down to and over her groin. It then shows her removing her pantyhose in a provocative and suggestive manner. The next video switches between two women individually dancing provocatively in lingerie (one in red lingerie, one in black lingerie).
Upheld - Modified or Discontinued Sex Industry TV - Out of Home 26/06/2019
January 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0551-16 Make A Wish Australia
Advert is for make a wish lotto using minors talking about what they 'wish' for if they won.
Upheld - Modified or Discontinued Gambling TV - Free to Air 18/01/2017
May 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0193-15 Universal Pictures
The poster is of a search bar with only the words "laura", followed by a few possibilities (suicide, passed out are some examples)
Upheld - Modified or Discontinued Entertainment Poster 27/05/2015
June 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0201-11 Peregrine Corp (Smokemart & Gift Box)
Smokemart Gift Catalogue which features products with the logo HTFU on them, as well as products containing the F word spelled out in full.
Upheld - Modified or Discontinued House Goods Services Mail 22/06/2011
July 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0216-13 Nude Muse magazine
The company’s car has a photo of a nude model on the side and one across the back of the car. It was a white hatchback. The inappropriate parts of the models seemed to be blurred out.
Upheld - Modified or Discontinued Sex Industry Transport 10/07/2013
October 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
386-06 Dendy Twin Sex Cinema
Dendy Twin Sex Cinemas - "Melbourne's most discreet private sex entertainment complex" - woman in short sequinned dress crouching with hand up her dress as if masturbating and mouth sucking finger of other hand
Upheld - Modified or Discontinued Entertainment Outdoor 10/10/2006
July 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0252-12 Holden Ltd
The adverisement is set in a run down stadium and we see a man being telephoned to come and help out someone who is stuck. We see the man driving his Holden Colorado down stadium steps and across mud before using a chain attached to his Holden Colorado to tow a stuck vehicle on to firm ground.
Upheld - Modified or Discontinued Vehicle 11/07/2012
0256-12 Hostage X Nightclub Upheld - Modified or Discontinued Entertainment Internet - Social - Other 11/07/2012
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
404-09 Australian Hair & Beauty Imports
Australian Hair & Beauty Imports - MUK (404/09) - Petra Hair Care window displays
Upheld - Modified or Discontinued Health Products Outdoor 09/09/2009
August 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0295-11 Australia Gas and Solar
A cartoon of a woman saying this house is freezing followed by photos of adults and children next to various types of gas heaters. Two of the photos show young babies sat next to and touching gas heaters.
Upheld - Modified or Discontinued House Goods Services 10/08/2011
March 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
49-08 Advanced Medical Institute
AMI - Valentine's Day - women are going to get great sex, "so if your doodle's been jumping the gun make the call to AMI"
Upheld - Modified or Discontinued Radio 12/03/2008
July 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0309-16 Mondelez Australia Pty Ltd
The advertisement was for the Cadbury chocolate bar 'Picnic'.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 27/07/2016
July 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
180-05 Australian Distribution Company Pty Ltd
Australian Distribution Co - Speed in a Can - sports energy drink, cans pumping like car pistons
Upheld - Modified or Discontinued Food/Bev Groceries 12/07/2005
August 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0334-18 Cotton On
A large poster advertising a huge sale at Typo. It says "the fucking huge sale" and there is a censored sticker over the "uc" in "fucking". 
Upheld - Modified or Discontinued Clothing Poster 08/08/2018
February 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
2-07 Dean's Tackle & Outdoors
Dean's Tackle & Outdoors - Bait Pump - man puts pump to his ear while another pulls back the plunger
Upheld - Modified or Discontinued 13/02/2007
March 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
66-06 Bank of Western Australia Ltd (Bankwest)
Bank of WA - Bankwest Lite Mastercard (66/06) - man in yellow van driving with head out of window looking up, and shouting into a PAS about the new credit card. People start throwing their cards out of the windows of high buildings
Upheld - Modified or Discontinued Finance/Investment 14/03/2006
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
225-09 Wicked Campers
Wicked Campers 225/09 - Gay Sex
Upheld - Modified or Discontinued Travel Transport 10/06/2009
231-09 BMW Group Australia Ltd
BMW 231/09 - Foxtel. Vehicle shown doing 4-wheel drifts (sustained loss of traction)
Upheld - Modified or Discontinued TV - Pay 10/06/2009
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0071-16 Sportsbet
Guys hanging around in numerous circumstances "trusting" their intuition - described as "man truition".
Upheld - Modified or Discontinued Gambling TV - Free to Air 09/03/2016
July 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
246-08 Jamba! GmbH
Jamba - BubbleMob - 2 girls, 1 bath
Upheld - Modified or Discontinued 09/07/2008
September 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0412-17 Meat & Livestock Australia Ltd
MLA promoting Lamb
Upheld - Modified or Discontinued Food/Bev Groceries Internet 13/09/2017
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0114-18 iSelect Pty Ltd
Woman finds out her could have been cheaper so violently bashes a piñata in front of horrified children.
Upheld - Modified or Discontinued Insurance TV - Pay 21/03/2018
March 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0097-20 The Firm Gentlemens Club
This advertisement depicts a woman that appears to be naked kneeling and holding a wet sponge above her head. The woman appears to be wet. There is a bright light over her breasts. Text states "Miss Firm Australia".
Upheld - Modified or Discontinued Sex Industry TV - Out of Home 25/03/2020
May 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0144-13 Kellogg (Aust) Pty Ltd
The advertisement is for Kellogg’s Coco Pops breakfast cereal, and was broadcast during March and April 2013 on television. The advertisement begins with an animated sequence showing Coco Pops floating in a bowl of milk. The Coco Pops are having a pool party, and the voices of a large group of children giggling and laughing are heard in the background. The Coco Pops are playing a game of “Marco Polo”. They speak in young children’s voices and several Coco Pops are seen hiding, and peeking out playfully from behind a large spoon in the course of the game.
Upheld - Modified or Discontinued Food/Bev Groceries 22/05/2013
April 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0077-21 Sportsbet
There are two versions of this television advertisement featuring animated images promoting wagering on the NRL and AFL.
Upheld - Modified or Discontinued Gambling TV - Free to Air 14/04/2021
April 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0154-18 Vitaco Health Australia Pty Ltd
News Segment on Studio Ten using a Dr to promote Nutra-Life Kyolic Aged Garlic. I could not find the segment in full online, but it is examined in part by Media Watch at this link: http://www.abc.net.au/mediawatch/transcripts/s4811927.htm
Upheld - Modified or Discontinued Health Products TV - Free to Air 11/04/2018
April 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0161-17 Brand Collective
The poster (1 image) shows people riding a motorcycle.
Upheld - Modified or Discontinued Retail Billboard 26/04/2017
February 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0545-18 McDonald's Aust Ltd
The advertisement is a McDonald’s app called ‘Happy Studio’, available for download on mobile devices. The app provides interactive games and activities for children, with the character that the child controls being an animated Happy Meal box.
Upheld - Modified or Discontinued Food/Bev Venue App 06/02/2019
December 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
339-05 Douwe Egberts Australia
Douwe Egberts - Senseo Coffee Machine - has 8 yr old making coffee, carrying it hot to father, then sitting on Dad's lap while it's drunk
Upheld - Modified or Discontinued TV - Pay 13/12/2005
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
105-09 Unicharm Australasia (VIC)
Unicharm (105/09) - ad in Autumn 2009 issue of Coles Baby magazine for Babylove nappies with young child climbing on shelvesUnicharm requested we liaise with DDB re this complaint
Upheld - Modified or Discontinued Clothing Print 08/04/2009
May 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0213-18 Moranbah Dental
Murray portrays himself sitting on a park bench looking a young lady up and down in a very sexualized manner.
Upheld - Modified or Discontinued Professional Services TV - Free to Air 09/05/2018

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