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E.g., 23/06/2021
E.g., 23/06/2021
July 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
278-09 Pharmacare Laboratories
Pharmacare 278/09 Brut TV robot gathering possessions including a doll that changes to a woman in a bikini
Upheld - Modified or Discontinued Toiletries 08/07/2009
July 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0205-20 Afends Clothing
This email advertisement features the heading 'wake and bake' and multiple images of women smoking.
Upheld - Modified or Discontinued Clothing Email 08/07/2020
November 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0419-12 Natural Health Specialists
Two full colour A4 size brochures with text and pictures. Images included naked men and women. Advertising was for Sex magnet - magnetic chip.
Upheld - Modified or Discontinued Health Products Mail 14/11/2012
April 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0117-17 Kellogg (Aust) Pty Ltd
The advertisement commences with a trolley containing Coco Pops at the checkout. The Coco Pops appear to ‘come to life’, forming a steering wheel which causes the trolley to travel through the supermarket to the milk aisle, whereby the Coco Pops come out of the box to form a ‘hand’ which puts milk into the trolley. The Coco Pops then steer the trolley back to the checkout where a woman puts both items onto the conveyer belt.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 12/04/2017
0146-17 Thendro Pty Ltd
The billboard advertised "get nailed" piercings with the illustration of a crucified hand.
Upheld - Modified or Discontinued Professional Services Poster 12/04/2017
0137-17 Assure Cosmetic Centre
The half page print ad features a picture of a cow's udders, with the tag "Look familiar? Ladies, it's time to reclaim your breasts." It is featured on page 19 of the 7-13 March edition of the newspaper .
Upheld - Modified or Discontinued Professional Services Print 12/04/2017
April 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0136-14 Witchery
The advertisement is a web video with a still video frame image of a young girl.
Upheld - Modified or Discontinued Clothing Internet 23/04/2014
November 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
351-07 THQ Asia Pacific Pty Ltd
THQ - Juiced 2 - computer game - cars driving dangerously round women in silver bikinis
Upheld - Modified or Discontinued 13/11/2007
April 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0153-18 Goldfingers Mens Club
The posters are always featuring one or two girls in extremely explicit and sexually suggestive poses such as one where a girl was sitting topless with a guitar between her legs, legs spread wide open and her finger in her mouth in abbey suggestive way.
Upheld - Modified or Discontinued Sex Industry Poster 11/04/2018
May 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0175-16 Ultra Tune Australia
Add shows two women in a car that has broken down on a railway level crossing suggesting that if there car had been serviced by Ultratune this would not have happened.
Upheld - Modified or Discontinued Automotive TV - Free to Air 11/05/2016
December 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
396-07 IAG Insurance
IAG - NRMA - idiots skylarking with shopping trolleys in nearly deserted carpark, as one careers towards a parked car, the car automatically moves out of the way, causing the boy riding in the trolley to smash against a brick wall
Upheld - Modified or Discontinued Insurance 11/12/2007
February 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0551-18 Alka Power
Web page with images and text promoting Alkalne Water.
Upheld - Modified or Discontinued Food/Bev Groceries Internet 06/02/2019
February 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
40-08 Buzzbee Toys
Buzzbee Toys - Steady Stream Water Warrior - boys spraying near computer equipment
Upheld - Modified or Discontinued 13/02/2008
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0201-13 Solahart
The advertisement begins with a female watching a sports program while her male counterpart is asleep on the lounge next to her and then the television goes off. A young boys voice is heard saying 'Sorry, Ma' at which point she gets up and hits the child with the magazine or newspaper she has in her hand to make him wake up and begin pedalling the bicycle that is wired to the television so her program will come back on. The advertisement then informs the viewer that they can avoid missing their programs by installing a Solar Hart system.
Upheld - Modified or Discontinued House Goods Services 26/06/2013
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0205-13 Nissan Motor Co (Aust) Pty Ltd
The theme of this ad shows a couple in a car speeding and driving aggressively along streets until they turn into the forecourt of a Hospital. The female is shown to be pregnant and the Male announces to the female that he did his best time ever.
Upheld - Modified or Discontinued Vehicle Internet 19/06/2013
July 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0240-11 Unit
Advertisement on the side of a bus featuring a woman in a black bikini sat astride a bike.
Upheld - Modified or Discontinued Clothing Transport 13/07/2011
July 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0256-14 Knauf Insulation Ltd
It shows people receiving and then installing earthwool Insulation in their home.
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 23/07/2014
August 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
235-00 PAN TV Ltd
PAN TV - World Movies - 'The Visitors' - decapitation
Upheld - Modified or Discontinued Entertainment Outdoor 08/08/2000
August 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0342-18 Reckitt Benckiser (Aust) Pty Ltd
Advertising sexual lubricant. 
Upheld - Modified or Discontinued Toiletries TV - On Demand 08/08/2018
September 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0346-15 Chemist Warehouse
The promotional material shows a man with his arm around a boy & in his other hand is a tobacco pipe. "Smell like a sir" suggests to me that smoking a pipe is 'sophisticated .
Upheld - Modified or Discontinued Health Products Promotional Material 09/09/2015
August 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0350-12 Advanced Medical Institute
Writing on the side of a car which reads, "Want Longer Lasting Sex. Call or SMS Oral Strip to 1800 511 511". The car is yellow and the writing is in bold red and black text.
Upheld - Modified or Discontinued Professional Services Transport 22/08/2012
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0027-18 Ultra Tune Australia
A group of women dressed for a night out walk through a dark street in Melbourne only to find the tyre on their car is flat. They are confronted by a gang of men, one of them holding a baseball bat. One of the men smashes the car headlight with the bat after asking in a threatening voice if they have "car trouble". Then actor Jean-Claude Van Damme comes to their rescue.
Upheld - Modified or Discontinued Automotive Internet - Social - Other 07/02/2018
September 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0381-14 Hougoumont Hotel
Black and white side image of a woman standing on her point shoes, a small ship on her head, and a ball and chain attached near her rear. Black background. Hougoumont hotel in white letters, "Bring your ball and chain" in yellow. Square logo of the Hougoumont hotel on the top of the picture.
Upheld - Modified or Discontinued Bars/Clubs Billboard 24/09/2014
July 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0222-20 Lotterywest
This television advertisement depicts a man at a sink about the wash his hands when he hears yelling from a cubicle. A man comes out of the cubicle holding toilet paper and yelling and hugs the first man.
Upheld - Modified or Discontinued Gambling TV - Free to Air 22/07/2020
September 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0400-16 Curtain Villa - Kalgoorlie
Radio advert which included family members arguing about buying curtains using frequent extremely inappropriate language, which although censored (very badly) was still highly offensive, and should not be allowed on radio at this time of day.
Upheld - Modified or Discontinued House Goods Services Radio 28/09/2016
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
296-09 Wize Guys (Australia Pty Limited
Wize Guys - Billboard (296/09) - 'Drink Cocaine' campaign with woman in shiny red devils suit laying across top of can
Upheld - Modified or Discontinued Food/Bev Groceries Outdoor 16/09/2009
December 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
329-00 Kemalda Entertainment Pty Ltd
Kemalda - Rodney Rude - Alzheimer's and Parkinson's Diseases
Upheld - Modified or Discontinued Entertainment 12/12/2000
May 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0134-11 Dreams Gentlemen's Club
Billboard on the back of a truck featuring a yellow background and in black the text, "Dreams Gentlemen's Club. 1 Elizabeth Street, Melbourne. Australia's sexiest tabletop dancing venue. www.dreamsclub.com.au." To the right there is a photograph of a female which shows her from her neck to her knees. She is wearing black underwear and her thumbs are hooked in to the side of her underpants, pulling them down.
Upheld - Modified or Discontinued Sex Industry Transport 25/05/2011
September 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
339-08 Ilve
Ilve - female chef abusing staff as per Gordon Ramsay - at the end little girl's voice says "Sorry Mummy"
Upheld - Modified or Discontinued Radio 16/09/2008
April 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0141-12 Big Night Recovery
An image of a man under the influence of alcohol, enjoying a night out with friends. The caption reads, “In 5 hours time he’ll be pulling levers on a 20 tonne crane”. An image of a man under the influence of alcohol, enjoying a night out with friends. The caption reads, “In 4 hours time he’ll be using a nail gun on a worksite” An image of two men under the influence of alcohol, enjoying a night out with friends.
Upheld - Modified or Discontinued Health Products Outdoor 11/04/2012
January 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0517-10 Aussie Boat Loans
On the left hand side of the Billboard there is a close up of a woman wearing a pink bikini. She has her arms raised above her head, which we cannot see, and she has a belly button piercing. The background is of a sandy beach and the sea, and the text on the right of the Billboard reads, "Boat loans should be this good... Apply on line now www.aussieboatloans.com.au. Aussie Boat Loans 'We'll beat the banks!' 1300 769 999."
Upheld - Modified or Discontinued Insurance Billboard 19/01/2011
April 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0187-18 Squarespace Inc
The square space advert with Keanu Reeves shows him putting a laptop into an open fire, and then squirting accelerant onto it. 
Upheld - Modified or Discontinued Professional Services TV - Free to Air 24/04/2018
January 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0546-16 TP Concreting
 I have a recording of the ad if needed. The ad has a man speaking in an exaggerated 'Asian' accent to another man over the phone asking him to come fix something at his house, he states he "has sushi".
Upheld - Modified or Discontinued Hardware/Machinery Radio 18/01/2017
October 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
398-06 Maxxium Australia Pty Ltd
Maxxium - Galliano - Stunt Guy - what would you do to be a Galliano Stunt Guy and get on TV - would you share an ice bath with your mates? Would you lick your car clean?" man forcing himself to kiss elderly wrinkled lady and cringing
Upheld - Modified or Discontinued Alcohol 10/10/2006
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
411-09 Ian Jones Insurance Brokers Pty Ltd
Ian Jones Insurance Brokers 411/09 - Billboard with rear view of naked man with overwriting "Cover your ASSets"
Upheld - Modified or Discontinued Insurance Outdoor 09/09/2009
June 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0206-15 Coca-Cola South Pacific
The Fanta “Fruit Slam 2” app is an interactive device marketing Fanta to children. The app opens with bottles filled with oranges and depicts the ‘Fanta crew’ (as cross promoted through the Fanta website and TV advertisement, the subject of separate complaints) drinking Fanta. By clicking on the Fanta crew various games can be played, including catching fruit that is thrown and otherwise featuring oranges and other fruit.
Upheld - Modified or Discontinued Food/Bev Groceries App 10/06/2015
0233-15 Victorian Hearing
The ad stated that hearing aids can be ugly, but they had a solution that was invisible.
Upheld - Modified or Discontinued Health Products Internet 10/06/2015
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
108-09 Government of Western Australia
Government of Western Australia - Rethink the Drink campaign. Drunk man bumps into pregnant lady who loses baby.
Upheld - Modified or Discontinued Community Awareness 08/04/2009
July 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0261-15 L'Oreal Australia Pty Ltd
My complaint is specifically directed at the catch phrase "F n L" pronounced "effen ell" - and as EVERYONE knows that is "polite" for "f*cking hell*.
Upheld - Modified or Discontinued Toiletries TV - Free to Air 08/07/2015
February 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
56-09 Adina Jewellers
Adina Jewellery - male with gift box at door is greeted with face slap female
Upheld - Modified or Discontinued Other 11/02/2009
June 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0276-18 Brand Collective
Advertising the Volley FO shoes. Advertisement says "We're fucking back" with a line through the word fucking. 
Upheld - Modified or Discontinued Clothing Email 20/06/2018
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
223-09 Wicked Campers
Wicked Campers - 223/09 Aussie Culture
Upheld - Modified or Discontinued Travel Print 10/06/2009
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0005-16 Entertainment One
Preview of upcoming movie release 'Dirty Grandpa'.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 10/02/2016
July 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0232-19 Tasmanian Bakeries
This television advertisement depicts a car doing multiple laps of a city block and shows a woman hanging out the window. Voiceover also states to "stick a pie in your national pie hole".
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 24/07/2019
September 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0347-17 Ferrero Australia Pty Ltd
It was an interactive game available on two of the touch-screen kiosks. Play button and then
Upheld - Modified or Discontinued Food/Bev Groceries Billboard 13/09/2017
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
265-09 Vodafone Network Pty Ltd
Vodafone - 265/09 Lead Brand Television ads. Various scenarios including a priest handing our condoms and a man resigning over a supermarket microphone.
Upheld - Modified or Discontinued Telecommunications 24/06/2009
October 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0410-14 Builders Academy Australia
Builder seen using nail guns without safety lock.
Upheld - Modified or Discontinued Education TV - Free to Air 08/10/2014
November 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0418-11 Eskanders Betstar Pty Ltd
The landing page for the betstar.com.au Facebook site (https://www.facebook.com/BETSTAR.COM.AU) from the 2nd September, 2011 until the 21st October, 2011. It features an image of a horse with a cricket bat, football, racquet, rugby ball and then a man all balanced on its back. The main text reads, "Like betting? Like Betstar" and in the descriptive text underneath it says, "Isn't the internet incredible? Not only does it help you stalk your ex. you can also have a punt....Or just get back to your stalking. It really is a victimless crime."
Upheld - Modified or Discontinued Other Internet 09/11/2011
March 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0093-12 Suzuki Australia Pty Limited
The TVC shows a Swift Sport at a car park boom gate, with a couple inside. The car then enters the car park, driving up the ramp. The car is shown driving round the multi-storey car park and setting off sprinklers. The female passenger appears to be hot and is shown fanning herself with her hand. The car then parks and the couple get out, with sprinklers going off behind them.
Upheld - Modified or Discontinued Vehicle 28/03/2012
October 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0458-18 Universal Pictures
Advertisement for an upcoming horror movie Halloween.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 24/10/2018

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