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Ad Standards Community Panel Cases

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E.g., 20/01/2021
E.g., 20/01/2021
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0070-16 Caputo and Sons
I would like to complain regards the TV ad for Capputua Sons fish market Pf Pirie South Australia.
Upheld - Modified or Discontinued Retail TV - Free to Air 24/02/2016
September 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0399-16 My Alibi
A woman pulling a g-string down
Upheld - Modified or Discontinued Sex Industry Outdoor 28/09/2016
February 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
40-09 Target Australia Pty Ltd
Target (40/09) TV - denim nation jeans - people getting in and out of a clothes dryer to dry jeans.
Upheld - Modified or Discontinued Clothing 11/02/2009
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0086-17 Flat Rate Now
The advertisement is an image of a very large breasted woman holding an ipad just between her breasts with a message about next generation flat rate pricing, cloud table based pricing catalogue for selling, quoting and invoicing with messages about being in control. It is a paper flyer being placed in household letter boxes.
Upheld - Modified or Discontinued House Goods Services Poster 22/02/2017
April 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0106-11 Neo Property
Advertisement for a propery for sale through Neo Property. The address is 15 Queen Anne Court, Sovereign Island and features a women in black underwear tied to a chair in the property. She rings emergency services and then proceeds to describe the property using familiar estate agent descriptions. She is finally rescued by a SWAT team who arrive by helicopter, and then two members of Neo Property are shown along with the web address of neoproperty.com.au.
Upheld - Modified or Discontinued Real Estate Internet 13/04/2011
November 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0435-12 American Apparel Inc
ALL Women's wear within the website. Images of ladies lying on beds in provocative poses, one lady with a horse, another woman in a handstand pose, all wearing lingerie. The rear of women is visible with only a g-string on.
Upheld - Modified or Discontinued Clothing Internet 28/11/2012
December 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0474-12 KIA Automotive Australia
The ad showed a silver coloured new Kia motor car travelling through a built up area, and then onto an open road. There are young adults depicted as playing the car like it is a musical instrument.
Upheld - Modified or Discontinued Vehicle 12/12/2012
0444-12 Betezy.com.au
A flyer advertising Betezy.com.au asking "Do you want to get laid?" with a young woman pulling down the shoulder of her top in a seductive pose.
Upheld - Modified or Discontinued Gambling Print 12/12/2012
May 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0150-14 Valvoline (Aust) Pty Ltd
Men driving round in cars doing burn outs/doughnuts.
Upheld - Modified or Discontinued Automotive 14/05/2014
January 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0496-12 RJ Graphics
A large poster on the rear panel of the bus. The featured image is of a man with glasses being punched in the face. Blood and saliva are spraying from his mouth.
Upheld - Modified or Discontinued Professional Services Transport 16/01/2013
May 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0160-18 Village Cinemas Australia
It was an ad for an upcoming movie titled "Blockers" which is rated MA 15+
Upheld - Modified or Discontinued Entertainment Radio 09/05/2018
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
65-09 Dreams Gentlemen's Club
Dreams Gentlemen's Club (65/09) O/D young woman pulling on black bikini bottoms
Upheld - Modified or Discontinued Sex Industry Outdoor 08/04/2009
November 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0514-17 Honey Birdette
A woman in a very seductive pose wearing nothing but scant-materially clad lingerie, mostly sheer with a little lace pattern.
Upheld - Modified or Discontinued Lingerie Poster 22/11/2017
April 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0175-17 Red Bull Aust Pty Ltd
Advertisement had audio of a GPS giving directions and then yawning. The driver then spoke to the GPS, saying that he did not think GPS could get tired. GPS replied that they don't but we've been driving for 7 hours and I can't stop for a Redbull like you can. Driver replies, well its true then that Redbull gives you wings.
Upheld - Modified or Discontinued Food/Bev Groceries Internet 26/04/2017
May 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0186-12 Volvo Car Aust Pty Ltd
A black Volvo V60 being driven in a warehouse style environment. The vehicle is driven while music plays in the background and the text appears on screen, “Designed to turn heads. Engineered to perform. Plenty of room for pets. The Dynamic Volvo V60." It also shows a panther jumping into the back of the car.
Upheld - Modified or Discontinued Vehicle 17/05/2012
September 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0315-19 Roadshow Films
This advertisement has two versions. One features a white face with red lines running down over the eyes and covering the mouth. The other features only the eyes.
Upheld - Modified or Discontinued Entertainment Transport 25/09/2019
June 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0240-12 Unilever Australasia
The Commercial is set in a TV studio with a mixed female and male audience and features a female presenter. A second woman, named “Amber Jones”, is introduced as former champion of a fictitious tennis tournament, “The Tasmanian International”. The tennis star starts talking about dirty sports balls and the difficulties of cleaning them properly. A young man is called on stage as a volunteer to clean dirty sport balls using Lynx Shower Gel and the Lynx Body Buffer. He demonstrates how to clean golf balls using Lynx Shower Gel together with the Lynx Body Buffer.
Upheld - Modified or Discontinued Toiletries Internet 27/06/2012
0247-12 Unilever Australasia
The Commercial is set in a TV studio with a mixed female and male audience and features a female presenter. A second woman, named “Amber Jones”, is introduced as former champion of a fictitious tennis tournament, “The Tasmanian International”. The tennis star starts talking about dirty sports balls and the difficulties of cleaning them properly. A young man is called on stage as a volunteer to clean dirty sport balls using Lynx Shower Gel and the Lynx Body Buffer. He demonstrates how to clean golf balls using Lynx Shower Gel together with the Lynx Body Buffer.
Upheld - Modified or Discontinued Toiletries Cinema 27/06/2012
July 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0244-13 McDonald's Aust Ltd
Cartoon characters painting a wall and playing games and laughing in the tone of an excited child. The characters get paint on each other and one of them is in the shape of a McDonald's meal box. 
Upheld - Modified or Discontinued Food/Bev Venue 24/07/2013
October 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
270-05 Home Building Society
Home Building Society - vans spinning out of control at a children's crossing
Upheld - Modified or Discontinued Finance/Investment 11/10/2005
June 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0257-17 Clarity Hearing Solutions
The ad is for a Hearing Aid company. It demonstrates the frustration in a domestic situation when a person's deteriorating hearing is mistaken for 'selective hearing'.
Upheld - Modified or Discontinued Professional Services TV - Free to Air 07/06/2017
November 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
277-01 ABC Décor
ABC Décor - 'Imagine this child being raped or murdered'
Upheld - Modified or Discontinued Print 13/11/2001
July 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0219-20 Maze Distribution
This advertisement is a brochure and features a testimonial stating “When I opened the packages is was immediately evident from the quality of manufacture and finish of the components that it had not been made in China. This was quickly endorsed by the tremendously clear and logical assembly instructions and upon completion, the excellence of the finished product and its level of detail. (As a professional engineer) I wish to offer my congratulations to you for a quite exceptional product.”
Upheld - Modified or Discontinued House Goods Services Print 22/07/2020
October 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0358-13 Planet Video
This was a full page advertisement on page 35 of the Seven Days Magazine in the West Australian.It depicts two young women dressed as young girls. They are standing hand in hand in a video shop. They have both apparently been stabbed in the abdomen and are both covered in blood.The caption is "You See It All At Planet Video."
Upheld - Modified or Discontinued Retail Print 23/10/2013
0362-13 Murray Goulburn
The advert on the Devondale site is titled "Cyclops". It is part of their "Awkward Moments" campaign. It has someone referring to a Cyclops as they show a child wearing an eye patch over one eye.
Upheld - Modified or Discontinued Food/Bev Groceries 23/10/2013
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0035-17 Anytime Fitness
The advertising is a new campaign by Anytime Fitness to market their gym memberships and new gym exercise app.
Upheld - Modified or Discontinued Sport and Leisure Internet - Social - Facebook 08/02/2017
September 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0377-16 Sony Pictures Releasing Pty Ltd
The trailer for the movie, "The Sausage Movie" ran while I was waiting for a game to download.
Upheld - Modified or Discontinued Entertainment Internet - Social - Facebook 14/09/2016
October 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
375-08 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Mother - (Cinema)- SWAT group go to Mother lab and beat up scientists who made bad-tasting original Mother drink
Upheld - Modified or Discontinued Food/Bev Groceries Cinema 08/10/2008
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0052-15 Honey Birdette
Larger than life pictures of women in underwear on the front of the shop.
Upheld - Modified or Discontinued Lingerie Poster 11/03/2015
September 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0392-18 Roadshow Films
Trailer for horror movie The Nun.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 12/09/2018
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
392-09 Unilever Australasia
Unilever Rexona 392/09 TV ad featuring a man of "European" appearance putting another man in a garbage crusher (Rexona Invisible Ice)
Upheld - Modified or Discontinued Toiletries 09/09/2009
September 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0416-17 Ubet
Biggest Loser Saturdays 12 Noon to 4PMPrizes every half hour, with a $25 redemption punt for the biggest loser.
Upheld - Modified or Discontinued Gambling Poster 27/09/2017
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0099-18 Carlton and United Breweries
Carlton & United Breweries (CUB) is using fear of the ‘Ginger Gene’ to launch its new Rusty Yak Ginger Ale – which will initially be found hidden amongst regular Yak six packs.The campaign for Rusty Yak says the ‘Ginger Gene’ – which has “been floating around in human DNA surprising families for generations” – has been discovered in beer and consumers need to stop it from spreading further.
Upheld - Modified or Discontinued Alcohol TV - On Demand 07/03/2018
April 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0137-18 Sportsbet
A man is shaving around his genitals when his is interrupted by a vuce and 'apparently' injures himself.
Upheld - Modified or Discontinued Gambling TV - Pay 11/04/2018
October 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0475-17 NEDS
We wish to complain about the content of the gambling ads that are currently being linked on the Neds website to youtube.(https://www.youtube.com/watch?v=OxFCRwRoP4o&index=5&list=PL9vqqUWHE29KerpCxRaLJE_wH87Fb-tfP)Neds is a new entrant in the online gambling space and is advertising heavily including on social media.The Neds ads of concern are:1. The Neds Telemarketer Trick – The husband is having a family dinner with his partner and his in-laws.
Upheld - Modified or Discontinued Gambling Internet 25/10/2017
May 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0158-15 Tom Ford Beauty
It is a banner poster approx 1 metre high x 2 metres wide in the cosmetics area of Myer Bourke Street, displayed in a prominent position above head height in the central area. It shows a totally naked woman laying in a pool of water with her buttocks presented.
Upheld - Modified or Discontinued Toiletries Poster 13/05/2015
December 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0517-14 Clean and Fit Wear
A paper flyer containing six photographs of the back of muscular males wearing items of clothing, including a t-shirt with writing on it stating: "I come fuck shit up and leave" and a jumper with writing on it stating: "No pain no gain so shut the fuck up and train."
Upheld - Modified or Discontinued Clothing Print 10/12/2014
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0180-13 Kellogg (Aust) Pty Ltd
These two advertisements for Kellogg LCM Original Cereal Bars are part of the LCM “exciting facts” promotion, and were broadcast during April and May 2013. An associated “exciting facts” app, available for iPhone and android, is promoted within the advertisements. The first advertisement, entitled ‘Stegosaurus’ opens with a young boy in school uniform sitting in the school yard. He produces an LCM bar from his lunchbox and reads in a sceptical tone: “a stegosaurus’s brain was the size of a walnut”. He glances around to see another school boy pushing on a door clearly marked ‘pull’.
Upheld - Modified or Discontinued Food/Bev Groceries 12/06/2013
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
229-09 Wicked Campers
Wicked Campers 229/09 - Copulating kangaroos with speech bubbles (Avis or Hertz)
Upheld - Modified or Discontinued Travel Transport 10/06/2009
June 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0214-12 Ultra Tune Australia
The advertisement shows two inattentive girls driving a motor vehicle along a road and stopping to admire a man out jogging. They ignore the instructions of the satnav to turn left and end up driving in to water and we hear one of the girls say, "Not again". The voice over then says that Ultra Tune encourages safe driving and goes on to promote Ultra Tune Roadside service.
Upheld - Modified or Discontinued Professional Services 13/06/2012
July 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0226-11 The Tool Shop
Billboard features an image of three tradeswomen; a mechanic, a builder and a landscaper standing proudly in uniform with tools and equipment in hand. The ad title reads "Imagine All Three At Once? We Can..." followed by the company logo "The Tool Shop" and tag line "The Tradey's Candy Shop".
Upheld - Modified or Discontinued Hardware/Machinery Billboard 13/07/2011
September 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0285-19 Global Shop Direct
This informercial-style Pay TV advertisement is promoting the Full Crystal window washing product.
Upheld - Modified or Discontinued House Goods Services TV - Pay 11/09/2019
May 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
122-08 QANTAS Airways Ltd
QANTAS - two people on scooter not wearing helmets
Upheld - Modified or Discontinued Travel Internet 19/05/2008
June 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0237-15 Ashley Madison - Avid Life
A woman wields a baseball bat indicating she may wish to harm, injure or kill her spouse. So to feel alive again and save her marriage or to prevent her harming her spouse, she is encouraged to have an affair.
Upheld - Modified or Discontinued Professional Services TV - Free to Air 10/06/2015
July 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0251-12 Holden Ltd
The adverisement is set in a run down stadium and we see a man being telephoned to come and help out someone who is stuck. We see the man driving his Holden Colorado down stadium steps and across mud before using a chain attached to his Holden Colorado to tow a stuck vehicle on to firm ground.
Upheld - Modified or Discontinued Vehicle Internet 11/07/2012
June 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0266-16 Roadshow Film Distributors Pty Ltd
Horror and supernatural themes, advertising for a coming soon movie, The Conjuring 2.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 22/06/2016
August 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0270-14 Kingston Park Raceway
Boy in car making disparaging remarks about a driver. Promoting Kingston park raceway.
Upheld - Modified or Discontinued Sport and Leisure Radio 13/08/2014
July 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0278-16 The Beechworth Sweet Co
The logo of the advertiser depicts a golliwog.
Upheld - Modified or Discontinued Retail TV - Free to Air 13/07/2016
May 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
167-09 Advanced Medical Institute
AMI 167/09 - Couple lay in bed when the sex TIME police arrive.
Upheld - Modified or Discontinued 14/05/2009
September 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
311-07 Sony Music Entertainment Australia Ltd
Sony Music - Kevin Bloody Wilson CD - painted yellow face depicting Asian promoting karaoke
Upheld - Modified or Discontinued Entertainment 11/09/2007

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