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E.g., 23/06/2021
E.g., 23/06/2021
May 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0158-15 Tom Ford Beauty
It is a banner poster approx 1 metre high x 2 metres wide in the cosmetics area of Myer Bourke Street, displayed in a prominent position above head height in the central area. It shows a totally naked woman laying in a pool of water with her buttocks presented.
Upheld - Modified or Discontinued Toiletries Poster 13/05/2015
December 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0517-14 Clean and Fit Wear
A paper flyer containing six photographs of the back of muscular males wearing items of clothing, including a t-shirt with writing on it stating: "I come fuck shit up and leave" and a jumper with writing on it stating: "No pain no gain so shut the fuck up and train."
Upheld - Modified or Discontinued Clothing Print 10/12/2014
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0180-13 Kellogg (Aust) Pty Ltd
These two advertisements for Kellogg LCM Original Cereal Bars are part of the LCM “exciting facts” promotion, and were broadcast during April and May 2013. An associated “exciting facts” app, available for iPhone and android, is promoted within the advertisements. The first advertisement, entitled ‘Stegosaurus’ opens with a young boy in school uniform sitting in the school yard. He produces an LCM bar from his lunchbox and reads in a sceptical tone: “a stegosaurus’s brain was the size of a walnut”. He glances around to see another school boy pushing on a door clearly marked ‘pull’.
Upheld - Modified or Discontinued Food/Bev Groceries 12/06/2013
September 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0285-19 Global Shop Direct
This informercial-style Pay TV advertisement is promoting the Full Crystal window washing product.
Upheld - Modified or Discontinued House Goods Services TV - Pay 11/09/2019
October 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
270-05 Home Building Society
Home Building Society - vans spinning out of control at a children's crossing
Upheld - Modified or Discontinued Finance/Investment 11/10/2005
June 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0214-12 Ultra Tune Australia
The advertisement shows two inattentive girls driving a motor vehicle along a road and stopping to admire a man out jogging. They ignore the instructions of the satnav to turn left and end up driving in to water and we hear one of the girls say, "Not again". The voice over then says that Ultra Tune encourages safe driving and goes on to promote Ultra Tune Roadside service.
Upheld - Modified or Discontinued Professional Services 13/06/2012
November 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
277-01 ABC Décor
ABC Décor - 'Imagine this child being raped or murdered'
Upheld - Modified or Discontinued Print 13/11/2001
July 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0226-11 The Tool Shop
Billboard features an image of three tradeswomen; a mechanic, a builder and a landscaper standing proudly in uniform with tools and equipment in hand. The ad title reads "Imagine All Three At Once? We Can..." followed by the company logo "The Tool Shop" and tag line "The Tradey's Candy Shop".
Upheld - Modified or Discontinued Hardware/Machinery Billboard 13/07/2011
July 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0219-20 Maze Distribution
This advertisement is a brochure and features a testimonial stating “When I opened the packages is was immediately evident from the quality of manufacture and finish of the components that it had not been made in China. This was quickly endorsed by the tremendously clear and logical assembly instructions and upon completion, the excellence of the finished product and its level of detail. (As a professional engineer) I wish to offer my congratulations to you for a quite exceptional product.”
Upheld - Modified or Discontinued House Goods Services Print 22/07/2020
May 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
122-08 QANTAS Airways Ltd
QANTAS - two people on scooter not wearing helmets
Upheld - Modified or Discontinued Travel Internet 19/05/2008
June 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0237-15 Ashley Madison - Avid Life
A woman wields a baseball bat indicating she may wish to harm, injure or kill her spouse. So to feel alive again and save her marriage or to prevent her harming her spouse, she is encouraged to have an affair.
Upheld - Modified or Discontinued Professional Services TV - Free to Air 10/06/2015
December 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0367-20 Toyota Motor Corporation Australia
This television advertisement shows scene of three siblings being late to their parents anniversary and their attempts to get there.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 16/12/2020
June 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0257-17 Clarity Hearing Solutions
The ad is for a Hearing Aid company. It demonstrates the frustration in a domestic situation when a person's deteriorating hearing is mistaken for 'selective hearing'.
Upheld - Modified or Discontinued Professional Services TV - Free to Air 07/06/2017
October 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
375-08 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Mother - (Cinema)- SWAT group go to Mother lab and beat up scientists who made bad-tasting original Mother drink
Upheld - Modified or Discontinued Food/Bev Groceries Cinema 08/10/2008
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
392-09 Unilever Australasia
Unilever Rexona 392/09 TV ad featuring a man of "European" appearance putting another man in a garbage crusher (Rexona Invisible Ice)
Upheld - Modified or Discontinued Toiletries 09/09/2009
October 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0358-13 Planet Video
This was a full page advertisement on page 35 of the Seven Days Magazine in the West Australian.It depicts two young women dressed as young girls. They are standing hand in hand in a video shop. They have both apparently been stabbed in the abdomen and are both covered in blood.The caption is "You See It All At Planet Video."
Upheld - Modified or Discontinued Retail Print 23/10/2013
0362-13 Murray Goulburn
The advert on the Devondale site is titled "Cyclops". It is part of their "Awkward Moments" campaign. It has someone referring to a Cyclops as they show a child wearing an eye patch over one eye.
Upheld - Modified or Discontinued Food/Bev Groceries 23/10/2013
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0035-17 Anytime Fitness
The advertising is a new campaign by Anytime Fitness to market their gym memberships and new gym exercise app.
Upheld - Modified or Discontinued Sport and Leisure Internet - Social - Facebook 08/02/2017
0041-17 Anytime Fitness
On street advertising board advertising gym membership for New Year This is a link the accompanying youtube clip:https://www.youtube.com/watch?v=SVx9N0LxQ8M Not complaining about the youtube clip - specifically about the campaign's on-street display ad
Upheld - Modified or Discontinued Sport and Leisure Outdoor 08/02/2017
September 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0375-12 Wicked Campers
Camper Van, registration number UMN 904. Slogan on the back reads, 'If God was a woman would sperm taste like chocolate?'
Upheld - Modified or Discontinued Professional Services Transport 12/09/2012
January 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
426-07 Fosters Australia, Asia & Pacific
Fosters - Corona - 2 people on cycle near beach not wearing helmets - woman is sitting on back on top of carton of Corona beer
Upheld - Modified or Discontinued Alcohol Outdoor 16/01/2008
March 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
47-04 Just Jeans Group
Just Jeans - Jeans 7 - young people vandalising building
Upheld - Modified or Discontinued Clothing 09/03/2004
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0081-15 Actron Air
The ad features people of different races wearing items of Australian national colours. Ie: asian man wearing green and gold hat with kangaroo on it with a voice over urging people to only buy Australian made and avoid purchasing inferior overseas goods masquerading as Australian. 
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 25/03/2015
October 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0445-17 BMW Group Australia
The ad is a video of an American Muscle streetcar pulling up at a red light and revving its engine. Next, a new BMW i3s pulls up beside it and the attractive female driver looks over at the American Muscle streetcar driver insinuating that they will race. The lights go green and the American Streetcar does a burnout with smoke and the drag race up the street. The BMW wins.
Upheld - Modified or Discontinued Vehicle Internet - Social - Instagram 11/10/2017
May 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0128-13 Mini Australia
Guy driving his mini paceman home sees his female partner/sister whatever and races her home. He wins.
Upheld - Modified or Discontinued Vehicle TV - Pay 01/05/2013
December 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0463-12 McDonald''s Australia Limited
A scenario which depicts fitness group participants sneaking away from an outdoor class with a personal trainer to eat convenience food, and covering the resulting phone message from the trainer when he notices their absence while they sit in store eating the new product.They back away physically from the group, and that behaviour is what caught my attention.
Upheld - Modified or Discontinued Food/Bev Groceries 12/12/2012
June 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
211-08 Tell The Truth Coalition
Tell the Truth Coalition(TV)- Most dangerous place in Victoria
Upheld - Modified or Discontinued Other 18/06/2008
November 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0481-17 Westfield Group
Promotes the spring lines being available in Westfield Shopping centres.
Upheld - Modified or Discontinued Retail Cinema 22/11/2017
0519-17 Bras n' Things
A window display, in video form moving provocatively in an overtly sexual manner.
Upheld - Modified or Discontinued Lingerie TV - Out of Home 22/11/2017
May 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0149-13 Gleamous
A man talks about his continuous hot water system which his girlfriend cannot believe never runs out. He apparently has been using it for some time and then demonstrates to her by putting her hand under running hot water. He closes by saying she is now suing him.
Upheld - Modified or Discontinued House Goods Services Radio 22/05/2013
April 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
83-07 Mazda Australia Pty Limited
Mazda - Mazda 3 - red car driven thru carpark at speed - has devil's tail on it
Upheld - Modified or Discontinued 10/04/2007
November 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0503-18 Bras n' Things
The shop was in the shopping centre and had a large poster covering the window with three women in their underwear.
Upheld - Modified or Discontinued Lingerie Poster 28/11/2018
April 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0170-17 Red Bull Aust Pty Ltd
GPS voice is tired from 7 hours driving- drivers not tired cos he's had a red bull
Upheld - Modified or Discontinued Food/Bev Groceries Radio 26/04/2017
September 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
241-05 The One Centre
The One Centre - "Old models don't cut it anymore" - mature age men/women modelling underwear
Upheld - Modified or Discontinued Print 13/09/2005
May 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0174-14 Universal Pictures
A 30 second video trailer for the film "A million ways to die in the west".
Upheld - Modified or Discontinued Entertainment Internet 28/05/2014
July 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
262-06 Everlast
Everlast - 50's style B&W photo of a tough-looking young boy smoking cigarette in a police station, attended by a police officer and the slogan "Everlast - nothing soft comes out of the Bronx".
Upheld - Modified or Discontinued Clothing Print 11/07/2006
June 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0231-12 Unilever Australasia
The Commercial is set in a TV studio with a mixed female and male audience and features a female presenter. A second woman, named “Amber Jones”, is introduced as former champion of a fictitious tennis tournament, “The Tasmanian International”. The tennis star starts talking about dirty sports balls and the difficulties of cleaning them properly. A young man is called on stage as a volunteer to clean dirty sport balls using Lynx Shower Gel and the Lynx Body Buffer. He demonstrates how to clean golf balls using Lynx Shower Gel together with the Lynx Body Buffer.
Upheld - Modified or Discontinued Toiletries 27/06/2012
0247-12 Unilever Australasia
The Commercial is set in a TV studio with a mixed female and male audience and features a female presenter. A second woman, named “Amber Jones”, is introduced as former champion of a fictitious tennis tournament, “The Tasmanian International”. The tennis star starts talking about dirty sports balls and the difficulties of cleaning them properly. A young man is called on stage as a volunteer to clean dirty sport balls using Lynx Shower Gel and the Lynx Body Buffer. He demonstrates how to clean golf balls using Lynx Shower Gel together with the Lynx Body Buffer.
Upheld - Modified or Discontinued Toiletries Cinema 27/06/2012
July 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0251-12 Holden Ltd
The adverisement is set in a run down stadium and we see a man being telephoned to come and help out someone who is stuck. We see the man driving his Holden Colorado down stadium steps and across mud before using a chain attached to his Holden Colorado to tow a stuck vehicle on to firm ground.
Upheld - Modified or Discontinued Vehicle Internet 11/07/2012
September 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
311-07 Sony Music Entertainment Australia Ltd
Sony Music - Kevin Bloody Wilson CD - painted yellow face depicting Asian promoting karaoke
Upheld - Modified or Discontinued Entertainment 11/09/2007
June 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0266-16 Roadshow Film Distributors Pty Ltd
Horror and supernatural themes, advertising for a coming soon movie, The Conjuring 2.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 22/06/2016
August 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0270-14 Kingston Park Raceway
Boy in car making disparaging remarks about a driver. Promoting Kingston park raceway.
Upheld - Modified or Discontinued Sport and Leisure Radio 13/08/2014
July 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0278-16 The Beechworth Sweet Co
The logo of the advertiser depicts a golliwog.
Upheld - Modified or Discontinued Retail TV - Free to Air 13/07/2016
May 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
167-09 Advanced Medical Institute
AMI 167/09 - Couple lay in bed when the sex TIME police arrive.
Upheld - Modified or Discontinued 14/05/2009
August 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0316-15 Willycrete Pty Ltd
A graphic display on the back of a ute depicted a naked woman (wearing pink gumboots) squatting with legs wide apart from the rear with torso turned side on to show one very large breast.The text stated. Willycrete, or will she?
Upheld - Modified or Discontinued House Goods Services Transport 12/08/2015
March 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
39-05 Just Porn - XXX DVD/VHS Store
Just Porn - DVD's pictures picture women in sexually explicit poses, including two naked women apparently 'tongue' kissing, a naked woman holding her breasts with her mouth open and the words 'No cum dodging allowed'
Upheld - Modified or Discontinued Other Print 08/03/2005
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0066-18 Sunraysia Marine
Radio commercial
Upheld - Modified or Discontinued Vehicle Radio 07/02/2018
June 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
187-03 Nissan Motor Co (Aust) Pty Ltd
Nissan - 350Z - trailer for DVD "The Run" - car speeds through streets of Prague.
Upheld - Modified or Discontinued Cinema 10/06/2003
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0113-18 iSelect Pty Ltd
Choosing ISelect as a product due to rising costs of Health Insurance.
Upheld - Modified or Discontinued Insurance TV - Free to Air 21/03/2018
April 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0118-11 Liquor Alliance (VIC)
Young men are shown running through the streets at night placing stickers featuring the word "HUMP" on various signs, thus changing their intended meaning: Give Hump instead of Give Way, Express Hump instread of Express Post and so on. At the end of the advertisement the men are shown running in to a Thirsty Camel Bottleshop whilst laughing, and the voice over says, "Think Camel".
Upheld - Modified or Discontinued Alcohol 13/04/2011

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