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Ad Standards Community Panel Cases

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E.g., 10/08/2022
E.g., 10/08/2022
May 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0208-18 McDonald's Aust Ltd
The 'Man of the match' certificate issued to children following a soccer match includes a $5 voucher for McDonald's. 
Upheld - Modified or Discontinued Food/Bev Venue Print 09/05/2018
0213-18 Moranbah Dental
Murray portrays himself sitting on a park bench looking a young lady up and down in a very sexualized manner.
Upheld - Modified or Discontinued Professional Services TV - Free to Air 09/05/2018
0230-18 Smith's Alternative
Offensive language on an a-frame billboard. Event promotion for ‘Fuckday, 20 April’ 
Upheld - Modified or Discontinued Food/Bev Venue Outdoor 09/05/2018
0237-18 Windsor Smith Pty Ltd
Naked (light stockings only covering) legs cut off from the waist up with the model wearing a pair of boots.
Upheld - Modified or Discontinued Clothing Billboard 09/05/2018
July 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0210-11 Channel Seven (NSW)
Image of a woman's torso in a bikini holding the bikini up by the strings and the text "100% guidette". Also an image of a man's torso in only shorts with some tatooing on his arms and chest and the text "100% Guido".
Upheld - Modified or Discontinued Entertainment Poster 13/07/2011
0226-11 The Tool Shop
Billboard features an image of three tradeswomen; a mechanic, a builder and a landscaper standing proudly in uniform with tools and equipment in hand. The ad title reads "Imagine All Three At Once? We Can..." followed by the company logo "The Tool Shop" and tag line "The Tradey's Candy Shop".
Upheld - Modified or Discontinued Hardware/Machinery Billboard 13/07/2011
0228-11 Diesel Clothing Australia
The advertisement is an image of a couple fully dressed, kissing and being intimate inside a commercial size dryer.The tagline reads "Trust Stupid." Be Stupid - Diesel.
Upheld - Modified or Discontinued Clothing Billboard 13/07/2011
0238-11 Bimbo Deluxe
A pink cartoon baby wearing a black sandwich board with the words, "Fuck Gluten" written in white. The text below reads, "Gluten free option now available. Extra $2" and there are contact details for Bimbo Delux.
Upheld - Modified or Discontinued Entertainment Poster 13/07/2011
0240-11 Unit
Advertisement on the side of a bus featuring a woman in a black bikini sat astride a bike.
Upheld - Modified or Discontinued Clothing Transport 13/07/2011
July 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0213-14 Fresh One
I'm going to give you the links to the pictures here, there is more than one advertisement that I am offended by on this page.https://www.facebook.com/freshonebeans/photos/a.640514042685409.1073741828.640117192725094/663401747063305/?type=1&theater https://www.facebook.com/freshonebeans/photos/a.640514042685409.1073741828.640117192725094/662898160446997/?type=1&theatre https://www.facebook.com/freshonebeans/photos/a.640514042685409.1073741828.640117192725094/655960287807451/?type=1&theatre https://www.facebook.com/freshonebeans/photos/a.640514042685409.1073741828.6401171927250
Upheld - Modified or Discontinued Food/Bev Groceries Internet - Social - Other 30/07/2014
June 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0214-12 Ultra Tune Australia
The advertisement shows two inattentive girls driving a motor vehicle along a road and stopping to admire a man out jogging. They ignore the instructions of the satnav to turn left and end up driving in to water and we hear one of the girls say, "Not again". The voice over then says that Ultra Tune encourages safe driving and goes on to promote Ultra Tune Roadside service.
Upheld - Modified or Discontinued Professional Services 13/06/2012
0221-12 McDonald's Aust Ltd
Happy Meal Website - www.happymeal.com.au The homepage includes images of zoobles and bright coloured animations and things to win.
Upheld - Modified or Discontinued Food/Bev Groceries Internet 13/06/2012
July 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0215-13 Boost Tel Pty Ltd
Boost mobile ad: A person on a motorbike having to get petrol during a zombie apocalypse, who then turns on a radio with a baby crying, and then cuts down and shoots the zombies with an arrow, and drives over them.
Upheld - Modified or Discontinued Mobile Phone or SMS Internet 10/07/2013
0216-13 Nude Muse magazine
The company’s car has a photo of a nude model on the side and one across the back of the car. It was a white hatchback. The inappropriate parts of the models seemed to be blurred out.
Upheld - Modified or Discontinued Sex Industry Transport 10/07/2013
0230-13 Nissan Motor Co (Aust) Pty Ltd
Nissan Pulsar racing through streets to get pregnant woman to hospital and recording their fastest time.
Upheld - Modified or Discontinued Vehicle 10/07/2013
0246-13 Nissan Motor Co (Aust) Pty Ltd
The advertisement is a modified version of the original Pulsar Turbo Hatchback that appeared during the month of June 2013. The vehicle is being driven by what one assumes is the husband, with his pregnant wife in the passenger seat (the pregnancy is later revealed to be fake at the end of the advertisement). The vehicle is driven to the Emergency Department of a hospital in order to have a baby delivered.
Upheld - Modified or Discontinued Vehicle Internet 10/07/2013
June 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0216-10 Sexpo Pty Ltd
Billboard image includes 3 women posing seductively in pink bikini's and a muscular male in red underwear also. One of the women has her thumb hooked into the front of her bikini bottoms pulling them down slightly and another with her thumbs hooked into both sides of the bikini pants.
Upheld - Modified or Discontinued Sex Industry Billboard 25/06/2010
0217-10 Sexpo Pty Ltd
Image on bus includes 3 women posing seductively in pink bikini's and a muscular male in red underwear also. One of the women has her thumb hooked into the front of her bikini bottoms pulling them down slightly and another with her thumbs hooked into both sides of the bikini pants.
Upheld - Modified or Discontinued Sex Industry Transport 25/06/2010
May 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0217-16 Honey Birdette
The poster in the shop front is a girls bare bottom with her legs apart and you can see a girl in the background sitting ....shop knickers
Upheld - Modified or Discontinued Lingerie Poster 11/05/2016
May 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0217-17 Wicked Campers
To ride on their bus a person has to offer fuel, drugs or sex to get on board.
Upheld - Modified or Discontinued Travel Transport 24/05/2017
0234-17 Sportsbet
Featuring Ben Johnson -Gold medallist 1988 Olympics
Upheld - Modified or Discontinued Gambling TV - Free to Air 24/05/2017
0235-17 Sportsbet
Gambling app promoted by ben Johnson
Upheld - Modified or Discontinued Gambling TV - Pay 24/05/2017
0236-17 Sportsbet
On Facebook it is: We’re STILL putting the ‘Roid in Android
Upheld - Modified or Discontinued Gambling Internet - Social - Facebook 24/05/2017
0237-17 Sportsbet
Ben Johnson promoting new Sportsbet app.
Upheld - Modified or Discontinued Gambling Internet 24/05/2017
May 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0218-16 ANZ Banking Group Ltd
A young man of Middle Eastern appearance is attempting to pay for a carton of milk and offers his mobile phone by holding it up, ready to push the button. The shop assistant and customers all look concerned - the ad zooms in on the eye of the purchaser and people walking into the store view what is going on and back out. Once the EFTPOS machine is ready, the young man pays for his milk and everyone breathes a sigh of relief. The young man looks at the shop assistant and looks puzzled as to why everyone is concerned.
Upheld - Modified or Discontinued Finance/Investment TV - Free to Air 25/05/2016
June 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0225-10 Kittens
This advertisement features a picture of a blonde woman in lingerie painted onto the side, front and back of a bus. The woman in the image is shown from the side, lying on her back, looking away and wearing only lingerie and high heels.
Upheld - Modified or Discontinued Sex Industry Outdoor 09/06/2010
July 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0225-14 Mars Leathers
Advertising leather clothing for motorbike riders. Depicts a young nude boy (around 10yo, just wearing a pair of boots) standing in the front of numerous men in leather clothing with big beards behind a fence - looked like they were on a farm.
Upheld - Modified or Discontinued Clothing Poster 09/07/2014
0230-14 McDonald's Aust Ltd
The advertising communication complained of is a voucher for a free serving of French fries (small) with any menu purchase at specified McDonalds: Shepparton South, Shepparton City, Shepparton North, Echuca and Mooroopna in Victoria. We understand the voucher was handed out upon a child’s admission to the SPC Ardmona KidsTown Adventure Playground (Playground) which is located between Shepparton and Mooroopna in Victoria. Pictures and branding from the Playground are also featured on the voucher.
Upheld - Modified or Discontinued Food/Bev Venue Print 09/07/2014
June 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0225-15 Nestle Australia Ltd
The television commercial is a recent commercial for Uncle Tobys Oats.The scene is a family in a kitchen consisting of a middle aged man, his wife and daughter. The man proceeds to prepare a bowl of oats and says to his wife, did you know that Uncle Toby's Oats with milk are naturally rich in protein, which helps build muscles and they're a superfood.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 10/06/2015
0232-15 Victorian Hearing
Advertising for very small / invisible hearing aids.
Upheld - Modified or Discontinued Health Products Transport 10/06/2015
0233-15 Victorian Hearing
The ad stated that hearing aids can be ugly, but they had a solution that was invisible.
Upheld - Modified or Discontinued Health Products Internet 10/06/2015
0234-15 Victorian Hearing
A woman has a picture of a prawn behind her ear with the tag line "Hearing aids are UGLY"
Upheld - Modified or Discontinued Health Products Internet - Social - Other 10/06/2015
0237-15 Ashley Madison - Avid Life
A woman wields a baseball bat indicating she may wish to harm, injure or kill her spouse. So to feel alive again and save her marriage or to prevent her harming her spouse, she is encouraged to have an affair.
Upheld - Modified or Discontinued Professional Services TV - Free to Air 10/06/2015
June 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0230-16 Bentley Motors Ltd
Wheels Magazine placed this advertisement on their web-site.  From the text below, they claim: " Late last year, Pommie journo Ben Oliver thought he could do better than that. So he arranged for Bentley to lend him a Continental GT Speed. Bowe had previously maxed out the Continental himself, having been hired by Bentley to drive it for a video they produced of the event. He even got a bit more speed out of it."So clearly Bentley paid the driver so they could produce the video and they lent them the car.
Upheld - Modified or Discontinued Vehicle Internet 08/06/2016
June 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0231-12 Unilever Australasia
The Commercial is set in a TV studio with a mixed female and male audience and features a female presenter. A second woman, named “Amber Jones”, is introduced as former champion of a fictitious tennis tournament, “The Tasmanian International”. The tennis star starts talking about dirty sports balls and the difficulties of cleaning them properly. A young man is called on stage as a volunteer to clean dirty sport balls using Lynx Shower Gel and the Lynx Body Buffer. He demonstrates how to clean golf balls using Lynx Shower Gel together with the Lynx Body Buffer.
Upheld - Modified or Discontinued Toiletries 27/06/2012
0239-12 ShearEwe
Image of a woman wearing a oink jumpsuit reclining on a chair whilst a man appears about to shear her as if she were a sheep. The text reads, "Shear Ewe Livestock Services. Taking the hard work out of hobby farming".
Upheld - Modified or Discontinued Professional Services Mail 27/06/2012
0240-12 Unilever Australasia
The Commercial is set in a TV studio with a mixed female and male audience and features a female presenter. A second woman, named “Amber Jones”, is introduced as former champion of a fictitious tennis tournament, “The Tasmanian International”. The tennis star starts talking about dirty sports balls and the difficulties of cleaning them properly. A young man is called on stage as a volunteer to clean dirty sport balls using Lynx Shower Gel and the Lynx Body Buffer. He demonstrates how to clean golf balls using Lynx Shower Gel together with the Lynx Body Buffer.
Upheld - Modified or Discontinued Toiletries Internet 27/06/2012
0246-12 Unilever Australasia
The Commercial is set in a TV studio with a mixed female and male audience and features a female presenter. A second woman, named “Amber Jones”, is introduced as former champion of a fictitious tennis tournament, “The Tasmanian International”. The tennis star starts talking about dirty sports balls and the difficulties of cleaning them properly. A young man is called on stage as a volunteer to clean dirty sport balls using Lynx Shower Gel and the Lynx Body Buffer. He demonstrates how to clean golf balls using Lynx Shower Gel together with the Lynx Body Buffer.
Upheld - Modified or Discontinued Toiletries TV - Pay 27/06/2012
0247-12 Unilever Australasia
The Commercial is set in a TV studio with a mixed female and male audience and features a female presenter. A second woman, named “Amber Jones”, is introduced as former champion of a fictitious tennis tournament, “The Tasmanian International”. The tennis star starts talking about dirty sports balls and the difficulties of cleaning them properly. A young man is called on stage as a volunteer to clean dirty sport balls using Lynx Shower Gel and the Lynx Body Buffer. He demonstrates how to clean golf balls using Lynx Shower Gel together with the Lynx Body Buffer.
Upheld - Modified or Discontinued Toiletries Cinema 27/06/2012
June 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0238-17 Sportsbet
Sportsbet'a new android app
Upheld - Modified or Discontinued Gambling Radio 07/06/2017
0242-17 Tamar hire
The advertisement is for Tamar hire and is a simulated telephone conversation between an employee and potentiometer customer.  Where the customer enquiries about hiring an digger to do some yard work, then in the background you can hear muffler screams for help from a male voice.
Upheld - Modified or Discontinued Hardware/Machinery Radio 07/06/2017
June 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0241-10 Larry Flynt's Hustler Club
Billboard with a black background. Two girls in gold bikinis are facing each other with their stomaches touching. The girl on the left has her right hand against the girl on the right's top and appears to be in the process of lifting it up. The girl on the right has her left hand holding on to the sides of the girl on the left's bikini bottoms. The text says "Hustler Gentlemens Club ph 9383 6966 676 Sydney Rd. Brunswick www.hustlerclubs.com.au"
Upheld - Modified or Discontinued Sex Industry Billboard 22/06/2010
0256-10 NRMA Ltd
Brisbane Broncos are shown working in an NRMA Call Centre, performing different office tasks. The advertisement begins with the Broncos at a staff meeting, then shows one of the Broncos answering a phonecall, another pushing a tea trolley and another pushing a vending machine until chocolate falls out. The ad ends with the Broncos in the the lift and a voiceover states "Lowest Price Car Insurance or we'll beat it by 10%"
Upheld - Modified or Discontinued Insurance 22/06/2010
June 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0243-15 SindeRellas
Page 26 of The Mail (Mandurah).Full colour, half page advertisement showing the photograph of a naked female from the waist up, breasts covered, alluring pose. Next to her the title:"The ultimate in Luxury ADULT TOYS".Then a photograph of 6 colour vibrators of various styles, each approximately 6 cm in size.
Upheld - Modified or Discontinued Sex Industry Print 24/06/2015
July 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0244-13 McDonald's Aust Ltd
Cartoon characters painting a wall and playing games and laughing in the tone of an excited child. The characters get paint on each other and one of them is in the shape of a McDonald's meal box. 
Upheld - Modified or Discontinued Food/Bev Venue 24/07/2013
0247-13 Mondelez Australia Pty Ltd
The advertisement is for Oreo chocolate biscuits. The advertisement shows a bright blue background with animated Oreo cookies arranged neatly in even rows, as if ready for a game. As the catchy “wonder filled” theme jingle begins, Oreos flip over in time with the music to show their white filling, and the word “wonder” appears on the screen, with an Oreo for the ‘o’. An animated sequence then begins with a cartoon hand holding an Oreo zooming through the sky spelling out words in time with the jingle.
Upheld - Modified or Discontinued Food/Bev Groceries 24/07/2013
July 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0251-12 Holden Ltd
The adverisement is set in a run down stadium and we see a man being telephoned to come and help out someone who is stuck. We see the man driving his Holden Colorado down stadium steps and across mud before using a chain attached to his Holden Colorado to tow a stuck vehicle on to firm ground.
Upheld - Modified or Discontinued Vehicle Internet 11/07/2012
0252-12 Holden Ltd
The adverisement is set in a run down stadium and we see a man being telephoned to come and help out someone who is stuck. We see the man driving his Holden Colorado down stadium steps and across mud before using a chain attached to his Holden Colorado to tow a stuck vehicle on to firm ground.
Upheld - Modified or Discontinued Vehicle 11/07/2012
0256-12 Hostage X Nightclub Upheld - Modified or Discontinued Entertainment Internet - Social - Other 11/07/2012
August 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0252-13 Santa Fe Gold
A woman with a large set of breasts in a very revealing singlet is leaning over exposing a very large cleavage. With the words "I'm Waiting" written next to her.
Upheld - Modified or Discontinued Sex Industry Billboard 14/08/2013

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