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E.g., 28/01/2021
E.g., 28/01/2021
October 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0349-13 COUGERLIFE.COM
The ad is 'advertising' that older women ('cougers') make better dating partners for younger men.
Upheld - Modified or Discontinued Sex Industry 09/10/2013
February 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0023-13 Centrepoint Tamworth
Banner on side of building - 3/4 metres wide - showing a pair of breasts with the words "Double the fun" written across them.
Upheld - Modified or Discontinued Outdoor 13/02/2013
December 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0375-19 Honey Birdette
This poster advertisement features the caption 'Carter' and two women standing in black lingerie one facing forward and the other standing side-on and holding a black leather flogger over her shoulder.
Upheld - Modified or Discontinued Lingerie Poster 11/12/2019
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0039-11 Wicked Campers
White sticker with red splatter marks and red lettering reading, "Kangaroo's [sic]. Run the fuckers down. wickedcampers.com."
Upheld - Modified or Discontinued Professional Services Transport 23/02/2011
0036-11 Coca-Cola Amatil
Commercial is set at a typical suburban primary school and opens on a bird in the schoolyard pecking away at a discarded apple. A boy takes a banana from his backpack on his shoulder and sneaks it into the backpack of the boy in front of him. A girl opens her locker and as she takes out her books she purposely knocks a pear out of her locker and casually kicks it under the locker. In the schoolyard where one boy bowls a mandarin to another boy with a cricket bat and he splatters it everywhere. Cuts to a girl sitting on a bench nearby eating an SPC Fruit Snack in Jelly.
Upheld - Modified or Discontinued Food/Bev Groceries 23/02/2011
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0047-12 7-Eleven Stores Pty Ltd
The advertisement features an image of a “Ginger Beer” flavoured SLURPEE drink on a sandy beach with the slogan “FLAVOURS OF SUMMER”. It is accompanied by the text: “Ginger was less popular than a redheaded step-child until some clever so-and-so turned it into a drink. Now that Ginger Beer is a Slurpee, it’s more popular than sizzling prawns on a barbie.”
Upheld - Modified or Discontinued Food/Bev Groceries Print 22/02/2012
October 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0408-12 Burger Urge
Advertising pamphlet that arrived in my letterbox this week.
Upheld - Modified or Discontinued Food/Bev Groceries Mail 24/10/2012
September 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0423-17 Youfoodz
Child I believe to be impersonating Gordon Ramsey selling a ready made food.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 27/09/2017
November 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0439-12 Energy Australia
It’s about the energy company tracking consumers usage of power and features a man sitting inside a fridge.
Upheld - Modified or Discontinued House Goods Services 14/11/2012
August 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
321-09 Nando's Australia Pty Ltd
Nando's - (321/09) gatecrashed the Bruno movie opening outside State Theatre
Upheld - Modified or Discontinued Entertainment Internet 26/08/2009
October 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0457-18 Volkswagen Group Australia Pty Limited
Emphasises power and 4wd ability of VW Amarock - including a scene suggesting a car narrowly overtakes two trucks.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 24/10/2018
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0480-14 Federal Tyres Cairns
This is only the approximate time and date of the Advertisement, but has been played a number of times.It advertises Federal Tyres in Cairns, and at the end of the advertisement, the ad features the owner doing a massive burnout in the driveway of the tyre retail store of Federal Tyres.
Upheld - Modified or Discontinued Automotive TV - Free to Air 28/01/2015
January 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0511-15 Patties Foods Pty Ltd
The TV advertisement promotes Patties Party Pies. The advertisement opens with a mother taking Party Pies out of the oven and calling, “Daniel, the Party Pies are ready”. Music similar to the Star Wars theme then begins as the family heads towards the kitchen in slow motion to eat the Party Pies, chanting to the song. Their son then appears dressed as an astronaut walking slowly down the stairs to the kitchen, as the parents continue chanting to the music and thumping the table. The boy sits at the table and takes off his helmet as the father passes him a party pie.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 20/01/2016
November 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0517-17 Coca-Cola South Pacific
Coca Cola company implying the need to haved a coke when your stomach gives you a hunger message.
Upheld - Modified or Discontinued Food/Bev Groceries Radio 22/11/2017
June 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0188-11 Enhance Clinic
White sign with a naked lady in colour on it. She has a hand between her legs obscuring her private parts and the text describes the services on offer at Enhance Clinic.
Upheld - Modified or Discontinued Professional Services Billboard 08/06/2011
November 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
398-09 EBBX
EBBX - Financial product on buses. Image of 3 women's bottoms with tag line "improve your bottom line"
Upheld - Modified or Discontinued Finance/Investment Transport 11/11/2009
November 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
450-08 Wicked Campers
Wicked Campers - couple copulating drawn on vehicle roof - Reg No. ICOF 961
Upheld - Modified or Discontinued Travel Transport 12/11/2008
May 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0237-17 Sportsbet
Ben Johnson promoting new Sportsbet app.
Upheld - Modified or Discontinued Gambling Internet 24/05/2017
June 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0246-12 Unilever Australasia
The Commercial is set in a TV studio with a mixed female and male audience and features a female presenter. A second woman, named “Amber Jones”, is introduced as former champion of a fictitious tennis tournament, “The Tasmanian International”. The tennis star starts talking about dirty sports balls and the difficulties of cleaning them properly. A young man is called on stage as a volunteer to clean dirty sport balls using Lynx Shower Gel and the Lynx Body Buffer. He demonstrates how to clean golf balls using Lynx Shower Gel together with the Lynx Body Buffer.
Upheld - Modified or Discontinued Toiletries TV - Pay 27/06/2012
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
137-09 Coca-Cola South Pacific Pty Ltd
Coca Cola Zero 137/09 - The break up, with pole dancers and sexy women.
Upheld - Modified or Discontinued Food/Bev Groceries 22/04/2009
159-09 Cafe Bella Vista
Cafe Bella Vista - radio ad referring to cows being dopey animals
Upheld - Modified or Discontinued Food/Bev Groceries Radio 22/04/2009
June 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
66-98 Paisley Park Hair
Paisley Park Hair - "Woman with gun"
Upheld - Modified or Discontinued Retail Print 09/06/1998
69-98 Smith's Snackfood Co Ltd The
Smith's Snackfood - Smith's Crisps - 'Smith Family' stick figures - 'Tour'
Upheld - Modified or Discontinued 09/06/1998
February 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
17-02 Lois Lane Shoes
Lois Lane Shoes - woman uses mobile phone while driving and litters road
Upheld - Modified or Discontinued Retail 12/02/2002
May 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
174-09 Hastings Metal Mart
Hastings Metal Mart - Radio ad with 2 males talking with sounds of one being 'hit'by the other
Upheld - Modified or Discontinued Hardware/Machinery Radio 14/05/2009
118-09 Advanced Medical Institute
AMI-118/09 - Radio - "Great sex" on valentines Day
Upheld - Modified or Discontinued Health Products Radio 14/05/2009
October 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0331-19 Lack of Color
This internet advertisement is a product listing for a hat and depicts a woman next to a pool with a cigarette in her mouth.
Upheld - Modified or Discontinued Clothing Internet 09/10/2019
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
261-09 Custom Security Services
Custom Security Services - Billboard with image of woman's breasts and phrase "protect your assests"
Upheld - Modified or Discontinued Outdoor 24/06/2009
January 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0019-20 LTD Rentals
This television advertisement features a group of elderly people being herded towards a bus by a man on a horse with a whip.
Upheld - Modified or Discontinued Automotive TV - Free to Air 22/01/2020
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0064-16 Marriage Alliance
An image with a depiction of a sad woman sitting at a desk with a noose around her neck, apparently about to commit suicide by hanging. The image is captioned 'Same sex marriage increases PC bullying in the workplace'. The image is currently available at https://twitter.com/MarriageAll/status/694826988427554816.
Upheld - Modified or Discontinued Religion/Beliefs Internet - Social - Other 09/03/2016
August 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0238-20 PVH Brands
This Internet advertisement features two product listings of a woman in a green, pattered brief and bralette set. In the first listing the woman has her hands by her side, and in the second she has one hand on her hip.
Upheld - Modified or Discontinued Lingerie Internet 12/08/2020
March 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0072-14 Oporto Franchising Pty Ltd
This ad portrays violence - Mexican drug cartel kidnapping and violence. One character is tied to a chair and has a sack bag over his head and another has a butcher's chopping knife while another is intimidating the victim.
Upheld - Modified or Discontinued Food/Bev Venue 26/03/2014
March 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0092-13 Sure Deal
Advertisement for Shisha pipes: “Keep your wallet (and your health) from going up in smoke with Tobacco free E-Shish pipes.Highlights:• Tobacco-Free, Nicotine-Free Fruity E-Shisha Pipes!• Check Out the Video Below!• Zero Tar or Toxins Make them a Great Smoking Alternative!• MASSIVE Sensation Across U.S.
Upheld - Modified or Discontinued Other Internet 27/03/2013
August 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
304-08 Henderson & Horning Property Consultants
Henderson & Horning - woman's legs in red fishnet stockings standing over a man
Upheld - Modified or Discontinued Real Estate Outdoor 13/08/2008
October 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0425-10 Unit
A topless woman wearing pink bikini bottoms is sat astride a BMX bike. She is wearing a baseball cap with the Unit logo. Her long blond hair and the handlebar of the bike are covering her nipples although the outline of her breasts is visible.
Upheld - Modified or Discontinued Clothing Poster 27/10/2010
September 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
310-08 Jim Beam Brands Australia Pty Ltd
Jim Beam - The Stalker - woman at bar says she disguises herself to stalk a man she broke up with 2 years ago, despite a restraining order
Upheld - Modified or Discontinued Alcohol 10/09/2008
April 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0115-15 Signco Brisbane
It is a sign attached to a fence next to the footpath (facing the main road) advertising Signco Brisbane. It has a picture of Tigger standing with his back to Winnie the Pooh who is aiming a rifle at Tigger's back
Upheld - Modified or Discontinued Professional Services Poster 29/04/2015
April 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0123-15 Amaysim Australia PtyLtd
Description as per email promotion: "Here at amaysim, we know you're a bunch of mobile addicts. In fact, recent research found that the average Aussie would rather live without their TV than their phone. With so many of you using your mobiles for entertainment on the go, we wanted to give you more of it. That's why we've asked Aussies what absurd, funny and scary entertainment makes them happiest, so we can give it all to you - in a snappy two minute video."
Upheld - Modified or Discontinued Mobile Phone or SMS Internet 15/04/2015
April 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0135-16 AdultShop.com Ltd
A female voice describes the new and improved "womaniser" sex toy, stating that it no longer goes "rrrrrrr", but now makes simulated kissy noises, "using air pressure to pleasure". The ad then indicates that it is "like Channing Tatum kissing and sucking (me)...." to the point of ecstasy. The female concludes by saying, "At least, that is what it feels like to me" and giggles.
Upheld - Modified or Discontinued Sex Industry Radio 13/04/2016
0142-16 Sir Walter Premium Lawn Turf
People are gathered at a back yard barbecue. One of the guests approaches the host with a handful of grass. The guest then proceeds to push the grass into the host's mouth and rub it in while all the other guests stand by and watch. The guest asks if it's Sir Walter and once the host has spit out the grass he shamefacedly says no. All guests drop their plates and rush out of the back yard.
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 13/04/2016
December 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0482-10 Nestle Australia Ltd
The advertisement is a shortened 15 second version of the advertisement produced by Nestle to advertise generally its Drumstick ice cream product. We open on the Kiosk in the same vein as in the brand commercial. A group of men and women walk towards the Kiosk. Many hands are seen pulling Choc Shocs from a freezer. The ad then moves to the water’s edge where a line of bathers sit, each with a Choc Shoc – and in perfectly unison each swing their leg into pool. A group of people on stairs with a multitude of towels laid out beside them.
Upheld - Modified or Discontinued Food/Bev Groceries 08/12/2010
January 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0495-11 Totally Natural Products
A window advertisement promoting sports protein powder. The advertisement includes images of the product, as well as an image of a male body builder using arm resistance to show his muscles and a female in red lingerie with her thumb hooked in her underwear pulling the string side down.
Upheld - Modified or Discontinued Health Products Poster 18/01/2012
April 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0181-18 Charlotte Pass Alpine Resort
A radio ad for Charlottes pass alpine resort that “jokes” that a blonde snowman takes longer to “build because you need to hollow out the head”.
Upheld - Modified or Discontinued Travel Radio 24/04/2018
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
403-09 General Pants Group
General Pants Internet 403/09 Images of female with her mouth sewn/stitched shut.
Upheld - Modified or Discontinued Clothing Internet 09/09/2009
April 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
103-99 Sunshine Coast Boat Show
Sunshine Coast Boat Show - "Person with legs hanging over front of boat"
Upheld - Modified or Discontinued 13/04/1999
April 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
107-02 Ford Motor Co of Aust Ltd
Ford - Escape - beach soccer
Upheld - Modified or Discontinued 22/04/2002
February 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
46-07 Hyundai Motor Company Australia Pty Ltd
Hyundai - Santa Fe - Next Generation - toddler climbs out of cot, grabs car keys & picks up baby girl hitchhiking - drives on roads and sand dunes then surfs waves
Upheld - Modified or Discontinued 13/02/2007
March 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
49-03 Mazda Australia Pty Limited
Mazda - Astina SP20 - speeding around corners - seatbelt figure being thrown about.
Upheld - Modified or Discontinued 11/03/2003
June 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0267-10 Pharmacare Laboratories
Three young men are loading surboards in to a camper van next to the beach when one of them spots an attractive woman heading their way wearing a bikini. He makes the other two men aware of her, and they all make appreciative noises whilst the camera slowly pans up the woman's body. The next scene shows a man sitting in a red convertible, playing a guitar and singing a song about spotting attractive women and sharing the sight with your mates.
Upheld - Modified or Discontinued Toiletries 22/06/2010
July 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0286-17 Asahi Premium Beverages
The advertisement is an Instagram post by Vodka Cruiser from the username ‘vodka cruiser’. It depicts the face of a girl who appears to be a young teenager, with star-shaped glitter underneath her eyes. The caption reads “How to cover your dark eye circles the morning after.” Other Vodka Cruiser Instagram posts also appear to be directed to children.
Upheld - Modified or Discontinued Alcohol Internet - Social - Instagram 12/07/2017

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