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Ad Standards Community Panel Cases

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E.g., 10/08/2022
E.g., 10/08/2022
July 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0256-14 Knauf Insulation Ltd
It shows people receiving and then installing earthwool Insulation in their home.
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 23/07/2014
0266-14 Macket Bracket
Product website advertising free-standing form work brace for the construction industry.
Upheld - Modified or Discontinued Hardware/Machinery Internet 23/07/2014
July 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0257-15 Coty Australia Pty Ltd
The ad had a man in underwear taking a selfie and sending it to a woman, who then texted an underwear selfie back. She then appeared at his door in her underwear with a tag line saying something like you will never know if you don't try it, and it then cut to an image of the deodorant product.
Upheld - Modified or Discontinued Toiletries TV - Pay 22/07/2015
June 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0257-17 Clarity Hearing Solutions
The ad is for a Hearing Aid company. It demonstrates the frustration in a domestic situation when a person's deteriorating hearing is mistaken for 'selective hearing'.
Upheld - Modified or Discontinued Professional Services TV - Free to Air 07/06/2017
0263-17 Sportsbet
The current advertising slogan and contents of SportsBet ad to promote the Android app. The ad uses the slogan 'putting the 'roid' in Android' and proceeds to show weight lifters as people who have or are perceived to have used performance enhancing drugs.
Upheld - Modified or Discontinued Gambling TV - Free to Air 07/06/2017
June 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0260-10 ZU PTY LTD
A woman is lying on her back on an eneven tarmac surface, her mouth is open and her top has fallen open so she has her arm across her chest to preserve her modesty. She is wearing black hotpants and black high heeled ankle boots. The hand across her chest is holding on to a large black handbag, her other hand is pulling on the hair of another woman who is pulling at the handbag. This other woman is lying face down and you can only see the back of her head and both hands.
Upheld - Modified or Discontinued Clothing Internet 22/06/2010
0267-10 Pharmacare Laboratories
Three young men are loading surboards in to a camper van next to the beach when one of them spots an attractive woman heading their way wearing a bikini. He makes the other two men aware of her, and they all make appreciative noises whilst the camera slowly pans up the woman's body. The next scene shows a man sitting in a red convertible, playing a guitar and singing a song about spotting attractive women and sharing the sight with your mates.
Upheld - Modified or Discontinued Toiletries 22/06/2010
July 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0261-15 L'Oreal Australia Pty Ltd
My complaint is specifically directed at the catch phrase "F n L" pronounced "effen ell" - and as EVERYONE knows that is "polite" for "f*cking hell*.
Upheld - Modified or Discontinued Toiletries TV - Free to Air 08/07/2015
0268-15 L'Oreal Australia Pty Ltd
Use of FnL to make it sound like a swear word did not seem required to sell product and an excuse to gain attention.
Upheld - Modified or Discontinued Toiletries TV - Pay 08/07/2015
0278-15 L'Oreal Australia Pty Ltd
A woman walks through an office, people in the office say "F'n'L" in reference to the product "Full n Lucious" - it sounds as though they are saying "effn Hell"
Upheld - Modified or Discontinued Toiletries TV - On Demand 08/07/2015
August 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0262-12 Key Factors
Image of a dog covered in wooden pegs. The text reads, "Feeling the pinch?" and goes on to describe the financial services provided by Key Factors.
Upheld - Modified or Discontinued Finance/Investment Print 08/08/2012
0296-12 Nestle Australia Ltd
The advertisement portrays a scenario that reflects a child’s reluctance to follow their parent’s instructions and take the necessary precautions to ensure safety in active play. The mother and son have some dialogue back and forth relating to what gear he needs to wear. The mother offers him a milo as part of this which he eagerly agrees to have.
Upheld - Modified or Discontinued Food/Bev Groceries Radio 08/08/2012
0299-12 Star Track
The advertisement shows how Star Track operates and we see parcels being sorted in a warehouse and trucks delivering the parcels. In one scene we see a young girl leaning out of the open window of a moving car to wave at someone. The tagline is 'Bigger. Better. Faster.”
Upheld - Modified or Discontinued Professional Services TV - Pay 08/08/2012
August 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0264-13 Fire and Rescue NSW
The advert was warning about Fire Safety in the Home and promoting having a Fire Safety Audit at home. The logo said NSW Government with GIO insurance and the NSW Fire Service.
Upheld - Modified or Discontinued Community Awareness 14/08/2013
0272-13 Advanced Medical Institute
This type of advertisement on a massive billboard is highly inappropriate, distasteful and embarrassing. It is morally unethical and contains the type of message normally reserved for late night adult tv. I had hoped that this style of advert on s major road and viewed by thousands daily was a thing of the past!
Upheld - Modified or Discontinued Health Products Billboard 14/08/2013
0279-13 Neon Records
Man and woman picture semi naked with the words 'f*** me I'm famous'
Upheld - Modified or Discontinued Entertainment Outdoor 14/08/2013
July 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0266-11 Sportsbet
Image of Julia Gillard lying across Bob Brown's lap: he appears to be about to spank her. The image is obviously fake and is framed by a gilt picture frame. The accompanying text reads, "Sportsbet.com. Our Spanking New Tax Beater" and there are odds on whether the Carbon Tax bill will be passed through Senate.
Upheld - Modified or Discontinued Gambling Print 27/07/2011
0267-11 Energy Watch
An Asian man with a strong accent asks a male householder if he would like to switch to his energy company and save money. The man is agreeing and we hear a whistle blowing and then a blonde woman appears and tells the householder that he should shop around for the best deal using Energy Watch to get the best deal. The householder's wife then drags him away by his ear.
Upheld - Modified or Discontinued House Goods Services 27/07/2011
0284-11 Roger David Stores Pty Ltd
Image of a young girl with a union flag covered disc in her mouth. She is wearing a black sparkly singlet and is forming a heart with her hands in front of her chest. Below her are four images of a young man wearing different t-shirts. The text describes the New Love Club range now available at Roger David.
Upheld - Modified or Discontinued Clothing Internet 27/07/2011
June 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0266-16 Roadshow Film Distributors Pty Ltd
Horror and supernatural themes, advertising for a coming soon movie, The Conjuring 2.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 22/06/2016
August 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0267-14 Macket Bracket
Product brochure advertising free-standing form work brace for the construction industry.
Upheld - Modified or Discontinued Hardware/Machinery Print 13/08/2014
0270-14 Kingston Park Raceway
Boy in car making disparaging remarks about a driver. Promoting Kingston park raceway.
Upheld - Modified or Discontinued Sport and Leisure Radio 13/08/2014
July 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0271-12 Fosters Australia, Asia & Pacific
Facebook page for VB which features questions posted by the advertiser and comments from members of the community. The comments include coarse language and sexual references.
Upheld - Modified or Discontinued Alcohol Internet - Social - Other 11/07/2012
August 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0274-11 Emerald Star Hotel
Banner depicting the figure of a woman wearing a brief bikini. The woman is on all fours, with left breast partially showing, backside thrust up in the air facing the public view and legs slightly apart. There is a caption on the banner that says “Skimpy Girls here".
Upheld - Modified or Discontinued Other Outdoor 10/08/2011
0295-11 Australia Gas and Solar
A cartoon of a woman saying this house is freezing followed by photos of adults and children next to various types of gas heaters. Two of the photos show young babies sat next to and touching gas heaters.
Upheld - Modified or Discontinued House Goods Services 10/08/2011
0299-11 Good Vibrations
Close up of a woman's spread legs, from the thighs to the shoes. There is a champagne bottle on the floor between the legs and as it pops a female voice over says, "It's coming". A male voice over then continues, "Good Vibrations adult erotica mega store". We see a hand clenching a white sheet and the words "Good Vibrations adult erotica mega store 1170 South Road, Clovelly Park" appear on screen.
Upheld - Modified or Discontinued Sex Industry 10/08/2011
June 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0276-18 Brand Collective
Advertising the Volley FO shoes. Advertisement says "We're fucking back" with a line through the word fucking. 
Upheld - Modified or Discontinued Clothing Email 20/06/2018
0280-18 Betta Electrical Kingaroy
It was an advertisement regarding staff in the different positions in the company and showed someone coming out of a fridge.
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 20/06/2018
July 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0278-16 The Beechworth Sweet Co
The logo of the advertiser depicts a golliwog.
Upheld - Modified or Discontinued Retail TV - Free to Air 13/07/2016
June 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0278-17 Paramount Pictures Australia
The ad is for the film Baywatch
Upheld - Modified or Discontinued Entertainment TV - Free to Air 21/06/2017
July 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0286-17 Asahi Premium Beverages
The advertisement is an Instagram post by Vodka Cruiser from the username ‘vodka cruiser’. It depicts the face of a girl who appears to be a young teenager, with star-shaped glitter underneath her eyes. The caption reads “How to cover your dark eye circles the morning after.” Other Vodka Cruiser Instagram posts also appear to be directed to children.
Upheld - Modified or Discontinued Alcohol Internet - Social - Instagram 12/07/2017
0293-17 Apple
The television commercial promoted a Telstra product and featured Delta Goodrum riding in the passenger seat of a vintage BMW. It was broadcast during The Voice on Channel 9 on Sunday evening.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 12/07/2017
July 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0288-12 The Investors Club
A large image of a hand with the middle finger extended is on the left of the billboard. The headline reads, "Stuff paying text" and the contact details are propertyclub.com.au.
Upheld - Modified or Discontinued Real Estate Billboard 25/07/2012
0289-12 Queensland Theatre Company
A couple are lying down on their sides. The lower half of their bodies is covered in a silky fabric. The female is looking directly at the camera and has a light coloured gown on. The male, shirtless, has his arm wrapped around the female. The text reads, ""Queensland Theatre Company. Ignite your love of theatre. Buy a flexible season ticket and save up to 30%. theatre2012.com.au.""
Upheld - Modified or Discontinued Entertainment Billboard 25/07/2012
July 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0292-10 Ashley Madison - Avid Life
This Billboard features the image of a young woman, appearing to be lying on her stomach looking to the right. The woman appears to be naked with her face and right shoulder most prominent. The words "LIFE IS SHORT. HAVE AN AFFAIR." are superimposed in the centre of the Billboard. Below those words is "while in Sydney". The Advertisers website "ashleymadison.com.au" is identified at the top of the Billboard.
Upheld - Modified or Discontinued Professional Services Billboard 14/07/2010
0306-10 Jim Beam Brands Australia Pty Ltd
The ad is a 30 second radio spot supporting ‘The Pay rise’, a Jim Beam promotion offering the chance to win a ‘pay rise’ via specially marked packs. The ad features a young man who attempts to impress his boss with a series of over the top comments including “love the comb over”; his plan to work harder “staying back late, all year”, and concluding with dating the bosses daughter - 'the bigger one, the one with a limp and a bung eye.'
Upheld - Modified or Discontinued Alcohol Radio 14/07/2010
August 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0299-14 Murray Goulburn
There is an Asian man in a suit trying to herd cattle into a barn but failing to do so. Then it cuts to buy Australian milk from Australian farmers.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 27/08/2014
August 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0300-15 WA AIDS Council
Advertisement by Project X on Page 6 of the Perth Voice local newspaper (delivered free to all homes, circulation 31,000). The Advert promotes two information forums:1) Better Head and Orgasms2) A** Classincluding health rectum, anal sex, douching, giving and getting what most men dream of.
Upheld - Modified or Discontinued Health Products Print 12/08/2015
0302-15 New Pioneer Motors
The advertisement concerns new vehicle promotions of Holden. The conclusion of the advertisement shows two Holden utilities speeding and racing each other which is clearly in breach of the code of practice of not promoting speed as a feature.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 12/08/2015
0304-15 Advanced Medical Institute
Premature ejaculation
Upheld - Modified or Discontinued Professional Services Radio 12/08/2015
0307-15 Airtrain Brisbane
Ad with copy: "Don't worry about getting to the Gold Coast, only worry about your sick tan."
Upheld - Modified or Discontinued Travel Outdoor 12/08/2015
0316-15 Willycrete Pty Ltd
A graphic display on the back of a ute depicted a naked woman (wearing pink gumboots) squatting with legs wide apart from the rear with torso turned side on to show one very large breast.The text stated. Willycrete, or will she?
Upheld - Modified or Discontinued House Goods Services Transport 12/08/2015
July 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0302-18 TWT Property Group
I can attach a photo. The full page ad is three quarters full of a partially dressed women - turning to the camera, - looking seductive. She is fully made up and in a ball dress which does not appear to cover her top half
Upheld - Modified or Discontinued Real Estate Print 11/07/2018
August 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0305-15 Universal Pictures
The ad was a trailer for the movie Trainwreck
Upheld - Modified or Discontinued Entertainment TV - On Demand 26/08/2015
September 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0306-13 Naughty But Nice
The poster is in the window of a Naughty but Nice shop. It is a large poster of a woman's bottom wearing a G-string.
Upheld - Modified or Discontinued Sex Industry Poster 11/09/2013
July 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0307-17 Honey Birdette
The poster on the outside of the Myer centre shows 2 girls in lingerie with one of the girls with her nipple showing.
Upheld - Modified or Discontinued Lingerie Poster 26/07/2017
0315-17 Lovett Industries
Lovett Industries - Phat Drift TrikesAustralian Designed Vintage Inspired Electric BikeThe World's Sweetest Electric Bike designed by us - www.michaelblast.com.auhttps://www.facebook.com/lovettindustries/?hc_ref=ADS&fref=nf&ft[tn]=kC&ft[qid]=6431320945121895007&ft[mf_story_key]=8263933710811210583&ft[is_sponsored]=1&ft[ei]=AI%402dfd17084c7bf551995c5b98f2b7c4a0&ft[top_level_post_id]=1518724064839631&ft[page_id]=860824317296279&ft[fbfeed_location]=1&ft[ordinal_position]=2%3A1&ft[insertion_position]=1&__md__=1
Upheld - Modified or Discontinued Sport and Leisure Internet - Social - Facebook 26/07/2017
July 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0309-16 Mondelez Australia Pty Ltd
The advertisement was for the Cadbury chocolate bar 'Picnic'.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 27/07/2016
July 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0315-10 Advanced Medical Institute
Three men are shown running in a comic style round a track. There are three beds on the track and when the men reach them, they jump in and start simulating sex with what appear to be blow up dolls. The man who reaches the bed last is the first to finish, he jumps out of the bed, adjusts his shorts and then runs over the finishing line. The words "Coming first doesn't always mean you're a winner" appear on the screen. Call or text Longer to AMI now 1800 707010"
Upheld - Modified or Discontinued Professional Services 28/07/2010
August 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0316-11 ILG Little Bottler
Back page of the Little Bottler #7 (Jul/Aug) catalogue featured a Jim Beam White 700ml 2 for $60 offer with two females next to the two bottles. They are wearing shorts and high heels.
Upheld - Modified or Discontinued Alcohol Print 24/08/2011

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