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E.g., 28/01/2021
E.g., 28/01/2021
July 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0286-17 Asahi Premium Beverages
The advertisement is an Instagram post by Vodka Cruiser from the username ‘vodka cruiser’. It depicts the face of a girl who appears to be a young teenager, with star-shaped glitter underneath her eyes. The caption reads “How to cover your dark eye circles the morning after.” Other Vodka Cruiser Instagram posts also appear to be directed to children.
Upheld - Modified or Discontinued Alcohol Internet - Social - Instagram 12/07/2017
February 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
46-07 Hyundai Motor Company Australia Pty Ltd
Hyundai - Santa Fe - Next Generation - toddler climbs out of cot, grabs car keys & picks up baby girl hitchhiking - drives on roads and sand dunes then surfs waves
Upheld - Modified or Discontinued 13/02/2007
March 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
49-03 Mazda Australia Pty Limited
Mazda - Astina SP20 - speeding around corners - seatbelt figure being thrown about.
Upheld - Modified or Discontinued 11/03/2003
September 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0340-16 City Chic
There are various women posing on beds and wearing underwear, some were sliding their hand up their thigh or down their chest. There is a horse statue, and seductive movements.
Upheld - Modified or Discontinued Clothing TV - Out of Home 14/09/2016
0376-16 Sony Pictures Releasing Pty Ltd
Pop-up video ad advertising the upcoming movie "Sausage Party", which appeared in the middle of a news article. The video was a trailer showing excepts from the movie and was accompanied by text in large font.
Upheld - Modified or Discontinued Entertainment Internet 14/09/2016
February 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0037-15 Subaru (Aust) Pty Ltd
All New Subaru Outback Value uses the term Corroborree.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 25/02/2015
September 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0371-15 Target Australia Pty Ltd
Catalogue Hip flask
Upheld - Modified or Discontinued Retail Mail 23/09/2015
February 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
72-10 Mitsubishi Motors Aust Ltd
Mitsubishi Motors 72/10. TVC shows people warerskiing and people on the boat not wearing life jackets.
Upheld - Modified or Discontinued 24/02/2010
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0065-18 Universal Pictures
A movies advert for Fifty Shades of Grey Freed in which a couple is depicting moving though a highly adult themed relationship with scenes including being held hostage at knife point and a woman sitting on the floor in a leather corset, a man holding a leather whip to her neck, swimming seemingly naked together, etc.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 21/03/2018
0112-18 Turnstyles Exhibitions and Events
A car is being driven down a road. A woman in the passenger’s seat stands with her torso protruding out of the open sunroof. Operatic music plays.
Upheld - Modified or Discontinued Travel TV - Free to Air 21/03/2018
0116-18 Sportsbet
A man is seen from the waist up, naked with a razor buzzing going down, out of view of the camera. He is then seen ‘cutting ‘ himself after hearing whatever it is being promoted.
Upheld - Modified or Discontinued Gambling TV - Free to Air 21/03/2018
July 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
220-08 Wicked Campers
Wicked Campers - 'Women are like banks - once you withdraw you loose interest'
Upheld - Modified or Discontinued Other Transport 09/07/2008
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0069-17 Trelly's Tackle World Shepparton
Trelly's Tackle World was advertising an Australia Day sale with an offer of 'free pork kebabs' with the subtitle 'Halal or Haram?' underneath. This is suppose to happen on the 27th February 2017.
Upheld - Modified or Discontinued Retail Print 08/02/2017
0034-17 Anytime Fitness
#F*CK Unfit. inspirational message with swearing
Upheld - Modified or Discontinued Sport and Leisure Poster 08/02/2017
March 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
83-09 Jamba! GmbH
Jamba Jamster 83/09 - TV mobile phone ring tone that uses phrase "jizz in my pants"
Upheld - Modified or Discontinued 11/03/2009
April 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
91-08 Wotif.com
Wotif.com - Squid Festival - man bites into squid and ink spurts everywhere
Upheld - Modified or Discontinued Travel 09/04/2008
December 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0430-13 Hungry Jacks
Ad for crunchy burgers where there are 4 people in an open top jeep reversing into a car park, and the girl in the front seat crunches on the burger.
Upheld - Modified or Discontinued Food/Bev Venue 11/12/2013
0434-13 Australian Therapeutic Supplies
A condom Ad. This commercial demonstrates a naked couple having sex in 5 different positions, trying out the various kinds of condoms. They are seen naked in front of pharmacy staff… and even while the female is on the phone to her mother. The sex positions a quite explicit.
Upheld - Modified or Discontinued Toiletries Cinema 11/12/2013
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
250-09 Youi Car Insurance
Youi insurance (250/09) TV car insurance for people with mental illness (obsessive compulsive disorder)- man cleaning his glasses over and over
Upheld - Modified or Discontinued Insurance 10/06/2009
268-09 BMW Group Australia Ltd
BMW (Z4)268/09 - TV ad showing car being driven recklessly.
Upheld - Modified or Discontinued 10/06/2009
February 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0072-20 WWWave Corporation
This app advertisement is cartoon comic style. Two images appear. The one on the left has an image of a girl with a hand patting her head and the speech bubble "Good girl". The image on the right depicts a man in a white shirt with apparent sweat on his brow and text stating "pant". The speech bubble next to him states "...You finally opened up". The girls head can be seen towards his lap. The whole image has a header stating "My stepfather is..."
Upheld - Modified or Discontinued Other Internet 26/02/2020
April 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0135-20 Brisbane City Council
This online video advertisement is promoting Brisbane City Council building five new green bridges. It features animated scenes with cyclists and pedestrians, and animated maps and footage of the Brisbane river, including two cyclists using an existing bridge.
Upheld - Modified or Discontinued Community Awareness Internet 22/04/2020
November 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0478-18 Gifting life
Youtube advertisment for Dying to Live which features Jesus on the cross.
Upheld - Modified or Discontinued Community Awareness Internet - Social - Other 14/11/2018
March 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
29-05 Adelaide City Council
Adelaide City Council - a skateboarder is shown performing a jump without a helmet
Upheld - Modified or Discontinued 08/03/2005
May 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0168-15 Citroen Automobiles Australia
The ad starts off saying that their van is "f(beep)ing perfect for plumbers", then repeated the same sentence in regards to electricians etc..
Upheld - Modified or Discontinued Vehicle Radio 13/05/2015
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0179-13 Kellogg (Aust) Pty Ltd
These two advertisements for Kellogg LCM Original Cereal Bars are part of the LCM “exciting facts” promotion, and were broadcast during April and May 2013. An associated “exciting facts” app, available for iPhone and android, is promoted within the advertisements.
Upheld - Modified or Discontinued Food/Bev Groceries 12/06/2013
January 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0564-16 Super Cheap Auto Pty Ltd
Father told son do not touch my car while I'm away. Some takes the car for a joyride type weekend away, driving recklessly with friends and getting the car really messy/dirty. Dad texts to say he's coming home early so son rushes to clean car using products from Supercheap Auto but although the car is clean the dad catches him out because the driveway is dirty.
Upheld - Modified or Discontinued Automotive TV - Pay 18/01/2017
June 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0198-11 Steer Bar & Grill
Half page print advertisement which shows a pair of female legs with short skirt and high heels, and a meat tray. The accompanying text reads: 'Fancy a tasty bit of skirt'.
Upheld - Modified or Discontinued Print 22/06/2011
June 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0221-12 McDonald's Aust Ltd
Happy Meal Website - www.happymeal.com.au The homepage includes images of zoobles and bright coloured animations and things to win.
Upheld - Modified or Discontinued Food/Bev Groceries Internet 13/06/2012
November 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
391-07 BMW Group Australia Ltd
BMW - M3 - Internet - "Fast is not just about horsepower but how powerful your horses are. It's not how fast you go but how you go fast..."
Upheld - Modified or Discontinued Internet 13/11/2007
May 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
157-08 InsuranceLine Pty Ltd
InsuranceLine - Telephone/Caravan - man hit with telephone
Upheld - Modified or Discontinued Insurance 19/05/2008
July 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0288-12 The Investors Club
A large image of a hand with the middle finger extended is on the left of the billboard. The headline reads, "Stuff paying text" and the contact details are propertyclub.com.au.
Upheld - Modified or Discontinued Real Estate Billboard 25/07/2012
August 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0299-14 Murray Goulburn
There is an Asian man in a suit trying to herd cattle into a barn but failing to do so. Then it cuts to buy Australian milk from Australian farmers.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 27/08/2014
July 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0302-18 TWT Property Group
I can attach a photo. The full page ad is three quarters full of a partially dressed women - turning to the camera, - looking seductive. She is fully made up and in a ball dress which does not appear to cover her top half
Upheld - Modified or Discontinued Real Estate Print 11/07/2018
May 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
173b-06 Advanced Medical Institute
AMI - Doodle - 173b/06 - male voice crying out "Not yet…Not yet…" "Once your doodle starts jumping the gun, things are only gonna get worse, bcs your doodle is gonna do what it's gonna do".
Upheld - Modified or Discontinued Radio 09/05/2006
November 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
444-08 Harley-Davidson South West
Harley-Davidson South West - drag motorbikes 'we must go faster'
Upheld - Modified or Discontinued 12/11/2008
September 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0334-11 Vodafone Network Pty Ltd
Ayoung man sitting on a chair and asking the question “What’s power to me?” The man answers that power to him is “Getting one up on my mate”. He describes in a jocular manner a text message conversation between him and his friend. His friend sent him a text message saying “your mum said hi”. The man laughs and explains his response. He takes a picture of a dog, uploads it to facebook and tags his friend’s girlfriend. The man then describes the reaction of his friend’s girlfriend “she’s not really talking to me at the moment” before remarking, “We, we don’t get on anyway”.
Upheld - Modified or Discontinued Telecommunications 14/09/2011
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0011-15 Fernwood Fitness Centres Aust Pty Ltd
The Fernwood health club ad shows two females on a bike without bike helmet as required by law.
Upheld - Modified or Discontinued Sport and Leisure TV - Free to Air 28/01/2015
July 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
193-00 Cairns International Hotel
Cairns International Hotel - Schizophrenia
Upheld - Modified or Discontinued Travel Print 11/07/2000
December 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
572-09 McDonald's Aust Ltd
McDonald's - (572/09) Happy Meal (Stuff to know - cartoon network) TV
Upheld - Modified or Discontinued Food/Bev Groceries 09/12/2009
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0039-12 Telstra - Sensis Pty Ltd
Advertising for the Campaign consisted of two parts, a marketing communication sent by email to subscribers of the Yellow Pages® Offers site (“Email”) and an online offer preview page (“Preview Page”). The Email featured a $13 price point at which Anti-slip pads were made available for sale, a thumb nail image of a motorist holding a mobile device and a “view” button. Recipients of the email who clicked on that button were redirected to the Preview Page.
Upheld - Modified or Discontinued House Goods Services Internet 22/02/2012
September 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0287-19 Sportsbet
The advertisement shows a woman, who has won a pageant (or similar) competition, holding the new SportsBet iPhone app. The women introduces the app and explains why she likes the app, and appears to not know much about the technology. The man acting as the judge or presenter raises his eyebrows as if to suggest the woman isn't intelligent. The voiceover comments that the app is so easy to use even this woman can use it.
Upheld - Modified or Discontinued Gambling TV - Pay 11/09/2019
November 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0378-19 Honey Birdette
This poster advertisement features the caption, "Samantha - Hell raiser!" Image includes two women in red lingerie. One woman is reclining on a chair, the other woman is standing between her legs, leaning over the first woman.
Upheld - Modified or Discontinued Lingerie Poster 27/11/2019
January 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0004-20 AHM Health Insurance
This television advertisement features former Australian cricketer Andrew Symonds in a television studio filming an advertisement. When a prop behind him falls a television production assistant goes to pick it up and Andrew Symonds knocks him over with his shoulder.
Upheld - Modified or Discontinued Insurance TV - Free to Air 22/01/2020
February 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0054-20 Fachat
This advertisement appears within the eBay app. It features three photos of a blonde girl in a white tank top that appear to have been taken by a webcam. The text beneath the images states “Fun face to face chat. Video chat with stranger. Meet new friends globally”.
Upheld - Modified or Discontinued Telecommunications App 12/02/2020
March 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0080-20 McDonald's Australia Limited
This television advertisement has two versions and depicts a little girl undertaking action to remedy her previous bad behaviour. I.e. pulling sticky arrows off pictures of her brothers; removing stickers from dining table; washing a pink dog in the kitchen sink. The advertisement ends with the family at McDonalds, and the little girl stealing one of her brother's chips.
Upheld - Modified or Discontinued Food/Bev Venue TV - Free to Air 11/03/2020
August 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0241-20 Dollhouse Showgirls
This mobile billboard advertisement features images of naked women and details of the business.
Upheld - Modified or Discontinued Sex Industry Billboard - Mobile 12/08/2020
May 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0162-13 The Professionals
The advertisement contains a picture of a man, from the back, opening up a coat and exposing himself. There are words across the back of the man EXPOSE YOURSELF. I have already spoken with the agent and he agreed to change the sign, but it has not happened.
Upheld - Modified or Discontinued Real Estate Outdoor 22/05/2013
July 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
310-09 Youi Car Insurance
Youi Car Insurance 310/09 TV - person obsessivley cleaning glasses "ridiculous habits"
Upheld - Modified or Discontinued Insurance 22/07/2009
December 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0532-16 Super Cheap Auto Pty Ltd
The advertisement features 4 raised 4WD Ute being driven furiously and dangerously on a beach and on public roads. Super Cheap Auto and the producers of this advertisement should hang their heads in shames, as should Shell and Castrol. I have uploaded a copy of the ad to YouTube: https://youtu.be/V6eH-2u2Rw
Upheld - Modified or Discontinued Automotive TV - Free to Air 07/12/2016

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