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E.g., 25/02/2021
E.g., 25/02/2021
July 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
193-00 Cairns International Hotel
Cairns International Hotel - Schizophrenia
Upheld - Modified or Discontinued Travel Print 11/07/2000
December 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
572-09 McDonald's Aust Ltd
McDonald's - (572/09) Happy Meal (Stuff to know - cartoon network) TV
Upheld - Modified or Discontinued Food/Bev Groceries 09/12/2009
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0179-13 Kellogg (Aust) Pty Ltd
These two advertisements for Kellogg LCM Original Cereal Bars are part of the LCM “exciting facts” promotion, and were broadcast during April and May 2013. An associated “exciting facts” app, available for iPhone and android, is promoted within the advertisements.
Upheld - Modified or Discontinued Food/Bev Groceries 12/06/2013
0184-13 Just Group Ltd
Poster announcing a OMG sale of $20 - $25 items. Then they have an OMFG sale starting from $5.
Upheld - Modified or Discontinued Clothing Poster 12/06/2013
January 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0564-16 Super Cheap Auto Pty Ltd
Father told son do not touch my car while I'm away. Some takes the car for a joyride type weekend away, driving recklessly with friends and getting the car really messy/dirty. Dad texts to say he's coming home early so son rushes to clean car using products from Supercheap Auto but although the car is clean the dad catches him out because the driveway is dirty.
Upheld - Modified or Discontinued Automotive TV - Pay 18/01/2017
0547-16 Bees Nees City Realty
A Google paid advertisement for Property Management of rental properties for Brisbane
Upheld - Modified or Discontinued Real Estate Internet 18/01/2017
June 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0198-11 Steer Bar & Grill
Half page print advertisement which shows a pair of female legs with short skirt and high heels, and a meat tray. The accompanying text reads: 'Fancy a tasty bit of skirt'.
Upheld - Modified or Discontinued Print 22/06/2011
June 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0221-12 McDonald's Aust Ltd
Happy Meal Website - www.happymeal.com.au The homepage includes images of zoobles and bright coloured animations and things to win.
Upheld - Modified or Discontinued Food/Bev Groceries Internet 13/06/2012
September 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0287-19 Sportsbet
The advertisement shows a woman, who has won a pageant (or similar) competition, holding the new SportsBet iPhone app. The women introduces the app and explains why she likes the app, and appears to not know much about the technology. The man acting as the judge or presenter raises his eyebrows as if to suggest the woman isn't intelligent. The voiceover comments that the app is so easy to use even this woman can use it.
Upheld - Modified or Discontinued Gambling TV - Pay 11/09/2019
November 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0378-19 Honey Birdette
This poster advertisement features the caption, "Samantha - Hell raiser!" Image includes two women in red lingerie. One woman is reclining on a chair, the other woman is standing between her legs, leaning over the first woman.
Upheld - Modified or Discontinued Lingerie Poster 27/11/2019
January 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0004-20 AHM Health Insurance
This television advertisement features former Australian cricketer Andrew Symonds in a television studio filming an advertisement. When a prop behind him falls a television production assistant goes to pick it up and Andrew Symonds knocks him over with his shoulder.
Upheld - Modified or Discontinued Insurance TV - Free to Air 22/01/2020
February 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0072-20 WWWave Corporation
This app advertisement is cartoon comic style. Two images appear. The one on the left has an image of a girl with a hand patting her head and the speech bubble "Good girl". The image on the right depicts a man in a white shirt with apparent sweat on his brow and text stating "pant". The speech bubble next to him states "...You finally opened up". The girls head can be seen towards his lap. The whole image has a header stating "My stepfather is..."
Upheld - Modified or Discontinued Other Internet 26/02/2020
April 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0135-20 Brisbane City Council
This online video advertisement is promoting Brisbane City Council building five new green bridges. It features animated scenes with cyclists and pedestrians, and animated maps and footage of the Brisbane river, including two cyclists using an existing bridge.
Upheld - Modified or Discontinued Community Awareness Internet 22/04/2020
May 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
157-08 InsuranceLine Pty Ltd
InsuranceLine - Telephone/Caravan - man hit with telephone
Upheld - Modified or Discontinued Insurance 19/05/2008
July 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0288-12 The Investors Club
A large image of a hand with the middle finger extended is on the left of the billboard. The headline reads, "Stuff paying text" and the contact details are propertyclub.com.au.
Upheld - Modified or Discontinued Real Estate Billboard 25/07/2012
March 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
29-05 Adelaide City Council
Adelaide City Council - a skateboarder is shown performing a jump without a helmet
Upheld - Modified or Discontinued 08/03/2005
August 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0299-14 Murray Goulburn
There is an Asian man in a suit trying to herd cattle into a barn but failing to do so. Then it cuts to buy Australian milk from Australian farmers.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 27/08/2014
July 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0302-18 TWT Property Group
I can attach a photo. The full page ad is three quarters full of a partially dressed women - turning to the camera, - looking seductive. She is fully made up and in a ball dress which does not appear to cover her top half
Upheld - Modified or Discontinued Real Estate Print 11/07/2018
May 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
173b-06 Advanced Medical Institute
AMI - Doodle - 173b/06 - male voice crying out "Not yet…Not yet…" "Once your doodle starts jumping the gun, things are only gonna get worse, bcs your doodle is gonna do what it's gonna do".
Upheld - Modified or Discontinued Radio 09/05/2006
September 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0334-11 Vodafone Network Pty Ltd
Ayoung man sitting on a chair and asking the question “What’s power to me?” The man answers that power to him is “Getting one up on my mate”. He describes in a jocular manner a text message conversation between him and his friend. His friend sent him a text message saying “your mum said hi”. The man laughs and explains his response. He takes a picture of a dog, uploads it to facebook and tags his friend’s girlfriend. The man then describes the reaction of his friend’s girlfriend “she’s not really talking to me at the moment” before remarking, “We, we don’t get on anyway”.
Upheld - Modified or Discontinued Telecommunications 14/09/2011
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0011-15 Fernwood Fitness Centres Aust Pty Ltd
The Fernwood health club ad shows two females on a bike without bike helmet as required by law.
Upheld - Modified or Discontinued Sport and Leisure TV - Free to Air 28/01/2015
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0034-17 Anytime Fitness
#F*CK Unfit. inspirational message with swearing
Upheld - Modified or Discontinued Sport and Leisure Poster 08/02/2017
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0039-12 Telstra - Sensis Pty Ltd
Advertising for the Campaign consisted of two parts, a marketing communication sent by email to subscribers of the Yellow Pages® Offers site (“Email”) and an online offer preview page (“Preview Page”). The Email featured a $13 price point at which Anti-slip pads were made available for sale, a thumb nail image of a motorist holding a mobile device and a “view” button. Recipients of the email who clicked on that button were redirected to the Preview Page.
Upheld - Modified or Discontinued House Goods Services Internet 22/02/2012
September 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0376-16 Sony Pictures Releasing Pty Ltd
Pop-up video ad advertising the upcoming movie "Sausage Party", which appeared in the middle of a news article. The video was a trailer showing excepts from the movie and was accompanied by text in large font.
Upheld - Modified or Discontinued Entertainment Internet 14/09/2016
0362-16 Mitsubishi Electric Australia
Advertising Mitsubishi Electric appliances - assuming a fridge from the commercial.
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 14/09/2016
April 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0103-19 Honey Birdette
Image features two women in black/animal print lingerie. Woman are facing one another, breasts are touching. Blonde woman has a hand on brunette woman’s hip. 
Upheld - Modified or Discontinued Lingerie Poster 17/04/2019
October 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0433-10 National Foods Limited
A male housemate is preparing a COON toastie when another male housemate grabs it off his plate and starts critiquing the toastie’s colour and appearance. He then bites into the toastie and continues to describe the toastie in a food critic tone ‘hmmm the flavour just dances across those taste buds’. He then jokingly slaps him on the face, and then runs off with the toastie. There is a third, female, housemate who watches this interaction whilst smiling.
Upheld - Modified or Discontinued Food/Bev Groceries 27/10/2010
April 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0127-14 BMW Group Australia Ltd
Advertisement for new BMW 2 series car.
Upheld - Modified or Discontinued Vehicle Cinema 23/04/2014
May 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0162-13 The Professionals
The advertisement contains a picture of a man, from the back, opening up a coat and exposing himself. There are words across the back of the man EXPOSE YOURSELF. I have already spoken with the agent and he agreed to change the sign, but it has not happened.
Upheld - Modified or Discontinued Real Estate Outdoor 22/05/2013
December 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0532-16 Super Cheap Auto Pty Ltd
The advertisement features 4 raised 4WD Ute being driven furiously and dangerously on a beach and on public roads. Super Cheap Auto and the producers of this advertisement should hang their heads in shames, as should Shell and Castrol. I have uploaded a copy of the ad to YouTube: https://youtu.be/V6eH-2u2Rw
Upheld - Modified or Discontinued Automotive TV - Free to Air 07/12/2016
May 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0188-12 Nova
The advertisement is for an upcoming gig at The Met Hotel, Brisbane, featuring Tom Piper and Daniel Farley at which they would perform their popular song “LGFU”. The lyrics of this song are played with the F word beeped out.
Upheld - Modified or Discontinued Entertainment Radio 23/05/2012
February 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
71-10 EB Games
EB Games 71/10. TV. Animated ad showing scenes from a game with a man chasing a female zombie with a gun
Upheld - Modified or Discontinued Entertainment 24/02/2010
74-10 GlaxoSmithKline Australia Pty Ltd
Glaxo Smith-Kline 74/10. Nicabate Pre-Quit Print ad of kangaroo smoking a cigarette.
Upheld - Modified or Discontinued Health Products Print 24/02/2010
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
90-09 Zig Zag Advertising
Zig Zag - Winning bid online auction TV ad. Girlfriend destroys gifts from boyfriend because they were inexpensive.
Upheld - Modified or Discontinued 08/04/2009
July 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0230-13 Nissan Motor Co (Aust) Pty Ltd
Nissan Pulsar racing through streets to get pregnant woman to hospital and recording their fastest time.
Upheld - Modified or Discontinued Vehicle 10/07/2013
0246-13 Nissan Motor Co (Aust) Pty Ltd
The advertisement is a modified version of the original Pulsar Turbo Hatchback that appeared during the month of June 2013. The vehicle is being driven by what one assumes is the husband, with his pregnant wife in the passenger seat (the pregnancy is later revealed to be fake at the end of the advertisement). The vehicle is driven to the Emergency Department of a hospital in order to have a baby delivered.
Upheld - Modified or Discontinued Vehicle Internet 10/07/2013
May 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0237-18 Windsor Smith Pty Ltd
Naked (light stockings only covering) legs cut off from the waist up with the model wearing a pair of boots.
Upheld - Modified or Discontinued Clothing Billboard 09/05/2018
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
268-09 BMW Group Australia Ltd
BMW (Z4)268/09 - TV ad showing car being driven recklessly.
Upheld - Modified or Discontinued 10/06/2009
February 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0054-20 Fachat
This advertisement appears within the eBay app. It features three photos of a blonde girl in a white tank top that appear to have been taken by a webcam. The text beneath the images states “Fun face to face chat. Video chat with stranger. Meet new friends globally”.
Upheld - Modified or Discontinued Telecommunications App 12/02/2020
March 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0080-20 McDonald's Australia Limited
This television advertisement has two versions and depicts a little girl undertaking action to remedy her previous bad behaviour. I.e. pulling sticky arrows off pictures of her brothers; removing stickers from dining table; washing a pink dog in the kitchen sink. The advertisement ends with the family at McDonalds, and the little girl stealing one of her brother's chips.
Upheld - Modified or Discontinued Food/Bev Venue TV - Free to Air 11/03/2020
August 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0241-20 Dollhouse Showgirls
This mobile billboard advertisement features images of naked women and details of the business.
Upheld - Modified or Discontinued Sex Industry Billboard - Mobile 12/08/2020
July 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0307-17 Honey Birdette
The poster on the outside of the Myer centre shows 2 girls in lingerie with one of the girls with her nipple showing.
Upheld - Modified or Discontinued Lingerie Poster 26/07/2017
July 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
310-09 Youi Car Insurance
Youi Car Insurance 310/09 TV - person obsessivley cleaning glasses "ridiculous habits"
Upheld - Modified or Discontinued Insurance 22/07/2009
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0032-11 Mistletone Enterprises
An A2 size colour poster to promote the Melbourne concert by acclaimed Canadian electronic/art-rock band Holy Fuck at The Hi-Fi on Thursday, 3 February 2011. The band's name is in coloured bold capitals and takes up almost half of the poster.
Upheld - Modified or Discontinued Entertainment Poster 09/02/2011
November 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0370-13 aBillboard company
The advertsing company 'abillboard' is advertsiing spare billboards around Mackay. They are advertising it under the title 'exposure yourself' you can also view these images on their webiste: http://abillboard.com.au/
Upheld - Modified or Discontinued Professional Services Billboard 13/11/2013
September 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
353-06 Borders
Borders - Fathers' Day 2006 - father "surfing" supermarket trolley down grassy slope on front cover
Upheld - Modified or Discontinued Retail Print 12/09/2006
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0056-18 Honey Birdette
An approximately two meter tall poster on the window of Honey Birdette of a woman in black bondage style lingerie. Her nether regions are minimally covered and she is in a sexually suggestive pose with legs spread. She has a choker around her neck which is attached to the top of her bra by two straps. The writing next to her says "Do not disturb Georgia", I assume that is referring to her. I can provide a photo if required.
Upheld - Modified or Discontinued Lingerie Poster 21/02/2018
October 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0397-12 National Stroke Foundation
The advertisements show a man dressed in black in a basement. He is using a facsimile of a human brain to demonstrate what happens when someone has a stroke. He is depicted as a serial killer and pokes the brain with a scalpel and then he appears to strike the brain with a hammer. There were 2 advertisements on air during the time the complaints were received.
Upheld - Modified or Discontinued Community Awareness 10/10/2012
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0072-15 Vaporfresh
An advertisement for Vapefresh, a smokeless cigarette replacement with several different flavours. may be plugged into a USB charger, and electronic product.
Upheld - Modified or Discontinued Other TV - Free to Air 11/03/2015
March 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0076-12 Mossimo
Facebook and email campaign which encourages people to upload pictures of themselves or to check out Miss Universe Australia in her own Mossimo Peep Show.
Upheld - Modified or Discontinued Clothing Internet 14/03/2012

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