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E.g., 18/06/2022
E.g., 18/06/2022
February 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0545-18 McDonald's Aust Ltd
The advertisement is a McDonald’s app called ‘Happy Studio’, available for download on mobile devices. The app provides interactive games and activities for children, with the character that the child controls being an animated Happy Meal box.
Upheld - Modified or Discontinued Food/Bev Venue App 06/02/2019
0551-18 Alka Power
Web page with images and text promoting Alkalne Water.
Upheld - Modified or Discontinued Food/Bev Groceries Internet 06/02/2019
January 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0546-16 TP Concreting
 I have a recording of the ad if needed. The ad has a man speaking in an exaggerated 'Asian' accent to another man over the phone asking him to come fix something at his house, he states he "has sushi".
Upheld - Modified or Discontinued Hardware/Machinery Radio 18/01/2017
0547-16 Bees Nees City Realty
A Google paid advertisement for Property Management of rental properties for Brisbane
Upheld - Modified or Discontinued Real Estate Internet 18/01/2017
0551-16 Make A Wish Australia
Advert is for make a wish lotto using minors talking about what they 'wish' for if they won.
Upheld - Modified or Discontinued Gambling TV - Free to Air 18/01/2017
0564-16 Super Cheap Auto Pty Ltd
Father told son do not touch my car while I'm away. Some takes the car for a joyride type weekend away, driving recklessly with friends and getting the car really messy/dirty. Dad texts to say he's coming home early so son rushes to clean car using products from Supercheap Auto but although the car is clean the dad catches him out because the driveway is dirty.
Upheld - Modified or Discontinued Automotive TV - Pay 18/01/2017
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0552-16 Lottoland
Lottoland. All the lotto land with the grandma hiding her gambling habits on her mobile.
Upheld - Modified or Discontinued Gambling TV - Free to Air 08/02/2017
December 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0556-17 Surfstitch
Young women on a beach in bikinis with their legs spread and close ups on g-stringed bikini bottoms.
Upheld - Modified or Discontinued Clothing TV - On Demand 19/12/2017
0565-17 Stan
I’m not sure the rating of Kath n Kim however the brief ads for the new show “SMILF” I’m Stan that came up during its “on demand” viewing on 9now involved frequent use of “fuck” and also in another ad for the same show, the star of the show tells us why we should watch SMILF is because “there is a lot of full frontal nudity” and goes on to spell it out: there is a lot of cock, lot of “peen”, lot of dick etc
Upheld - Modified or Discontinued Entertainment TV - On Demand 19/12/2017
January 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0573-17 Brand Collective
Large text saying "FUCK OFF".
Upheld - Modified or Discontinued Clothing Billboard 24/01/2018
February 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
06-10 Go Transit
Go transit 06/10 Advertisement on a bus with a woman in a bikini showing off her tatoos and smoking
Upheld - Modified or Discontinued Other Transport 10/02/2010
February 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
1-99 Officeworks Superstores Pty Ltd
Officeworks Superstores - "Hey Weenie"
Upheld - Modified or Discontinued Radio 09/02/1999
January 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
10-09 Jimy Tools
Jimy Tools - catalogue featuring two women - one in bikini & one with thumb in waist band of denim shorts exposing underwear
Upheld - Modified or Discontinued Hardware/Machinery Print 21/01/2009
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
101-09 Universal Pictures
Universal Pictures - trailer for 'Unborn' film release (M rating)
Upheld - Modified or Discontinued Entertainment 08/04/2009
105-09 Unicharm Australasia (VIC)
Unicharm (105/09) - ad in Autumn 2009 issue of Coles Baby magazine for Babylove nappies with young child climbing on shelvesUnicharm requested we liaise with DDB re this complaint
Upheld - Modified or Discontinued Clothing Print 08/04/2009
108-09 Government of Western Australia
Government of Western Australia - Rethink the Drink campaign. Drunk man bumps into pregnant lady who loses baby.
Upheld - Modified or Discontinued Community Awareness 08/04/2009
111-09 Skins Compression Garments Pty Ltd
Skins - Pressure Garments Print ad - Defy Genetics
Upheld - Modified or Discontinued Clothing Print 08/04/2009
April 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
103-99 Sunshine Coast Boat Show
Sunshine Coast Boat Show - "Person with legs hanging over front of boat"
Upheld - Modified or Discontinued 13/04/1999
April 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
104-07 Alex Perry
Alex Perry - Cosmo Bride - woman in white dress smoking cigarette
Upheld - Modified or Discontinued Clothing Print 10/04/2007
April 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
107-02 Ford Motor Co of Aust Ltd
Ford - Escape - beach soccer
Upheld - Modified or Discontinued 22/04/2002
May 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
108-01 Holden Ltd
Holden - Commodore SS sedan - speed as an 'escape' for young male driver
Upheld - Modified or Discontinued 08/05/2001
April 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
110-08 Puratap Pty Ltd
Puratap - "This man didn't install a Puratap so we hit him over the head with one" and clunking sound is heard, while continually hitting man as he cries out in pain
Upheld - Modified or Discontinued Radio 09/04/2008
April 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
113-06 RAA of South Australia
RAA - Insurance - man's residence described as "near the deli" and is mistaken for "New Dehli" in India
Upheld - Modified or Discontinued Insurance 11/04/2006
127-06 Jamba! GmbH
Jamba - Jamster - naked girls rubbing bodies, blonde in shower with water nozzle caressing breasts.
Upheld - Modified or Discontinued 11/04/2006
May 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
118-09 Advanced Medical Institute
AMI-118/09 - Radio - "Great sex" on valentines Day
Upheld - Modified or Discontinued Health Products Radio 14/05/2009
165-09 Coca-Cola South Pacific Pty Ltd
Coca Cola (165/09) - break up - Pay TV
Upheld - Modified or Discontinued Food/Bev Groceries TV - Pay 14/05/2009
167-09 Advanced Medical Institute
AMI 167/09 - Couple lay in bed when the sex TIME police arrive.
Upheld - Modified or Discontinued 14/05/2009
170-09 Advanced Medical Institute
AMI 170/09 - Radio 2 minute men. women decide they need a new man.
Upheld - Modified or Discontinued Radio 14/05/2009
174-09 Hastings Metal Mart
Hastings Metal Mart - Radio ad with 2 males talking with sounds of one being 'hit'by the other
Upheld - Modified or Discontinued Hardware/Machinery Radio 14/05/2009
May 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
122-08 QANTAS Airways Ltd
QANTAS - two people on scooter not wearing helmets
Upheld - Modified or Discontinued Travel Internet 19/05/2008
125-08 Mortgage Now
Mortgage Now - "Is your lender (screw)ing you?" - and image of two monkeys copulating
Upheld - Modified or Discontinued Finance/Investment Outdoor 19/05/2008
127-08 Big Flower Super Nursery
Big Flower - (review of 82/00) - naked black woman holding bottle with sun decal coming out of top, surrounded by wares, including a flower pot balancing on her buttocks
Upheld - Modified or Discontinued Print 19/05/2008
133-08 Trading Post Australia Pty Ltd
Trading Post - swing - young boy keeps pushing his little sister in the back, pushes tables & chairs, holds closed garage door so Mum can't get her car out etc so parents use Trading Post to buy a swing so he can push his sister
Upheld - Modified or Discontinued Media 19/05/2008
157-08 InsuranceLine Pty Ltd
InsuranceLine - Telephone/Caravan - man hit with telephone
Upheld - Modified or Discontinued Insurance 19/05/2008
158-08 InsuranceLine Pty Ltd
InsuranceLine - Telephone/Carpark - man hit with telephone
Upheld - Modified or Discontinued Insurance 19/05/2008
159-08 Nando's Australia Pty Ltd
Nando's - F word ineffectively bleeped
Upheld - Modified or Discontinued Radio 19/05/2008
March 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
123-10 Red Bull Aust Pty Ltd
This television advertisement is animated. It depicts a boy feeding Red Bull to his pigs. The boy is then seen with his mother in the kitchen. He asks his mother if he can go to a strip club. The Mother replies 'when pigs fly' and looks out the window to see that the product has given the pigs wings and they are flying. The mother drops her plate in horror. The final scene depicts the boy at a strip club. Strip style music is playing. The boy is at the stage looking up at the stripper. The strippers legs are visible, wearing stockings, she removes a boa and throws it to the boy.
Upheld - Modified or Discontinued Food/Bev Groceries 24/03/2010
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
137-09 Coca-Cola South Pacific Pty Ltd
Coca Cola Zero 137/09 - The break up, with pole dancers and sexy women.
Upheld - Modified or Discontinued Food/Bev Groceries 22/04/2009
143-09 Nando's Australia Pty Ltd
Nando's Aust P/L (143/09) TV - big breasted girl asking waitress for her chips with double breasted burger which are hidden under her breast
Upheld - Modified or Discontinued Food/Bev Groceries 22/04/2009
145-09 Jamba! GmbH
Jamba Jamster(145/09)Pay TV 'Jizz in my pants' ringtone
Upheld - Modified or Discontinued TV - Pay 22/04/2009
159-09 Cafe Bella Vista
Cafe Bella Vista - radio ad referring to cows being dopey animals
Upheld - Modified or Discontinued Food/Bev Groceries Radio 22/04/2009
163-09 Dreams Gentlemen's Club
Dreams Gentlemen's Club (163/09) - billboard bright pink background with young woman in bikini with one arm up behind head and other covering her breasts.
Upheld - Modified or Discontinued Sex Industry Outdoor 22/04/2009
May 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
145-06 Pulp
Pulp - Black Never Dies - young woman in black holding switched-on hairdryer, slips and falls into water-filled bath. As hairdryer sparks she sits up in the bath apparently unharmed
Upheld - Modified or Discontinued Clothing 09/05/2006
173b-06 Advanced Medical Institute
AMI - Doodle - 173b/06 - male voice crying out "Not yet…Not yet…" "Once your doodle starts jumping the gun, things are only gonna get worse, bcs your doodle is gonna do what it's gonna do".
Upheld - Modified or Discontinued Radio 09/05/2006
173d-06 Advanced Medical Institute
AMI - Special Cuddles 173d/06 - "This commercial lasts about 30 seconds, unfortunately so do some of us blokes…putting an end to your special cuddles - it might be worth sticking something up your nose"
Upheld - Modified or Discontinued Radio 09/05/2006
May 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
161-09 Meat & Livestock Australia Ltd
MLA - Print ad 161/09 for Red Meat - we were meant to eat it.
Upheld - Modified or Discontinued Food/Bev Groceries Print 27/05/2009
June 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
162-00 Ben Sherman (Aust) Pty Ltd
Ben Sherman - cut sharp shirt
Upheld - Modified or Discontinued Clothing Print 13/06/2000
172-00 Heart Research Institute Ltd (The)
Heart Research Institute - 'forget schizophrenia'
Upheld - Modified or Discontinued Community Awareness Print 13/06/2000
June 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
169-07 McDonald's Aust Ltd
McDonald's - Happy Meals - cat/aliens - girl rescues cat from tree and aliens take her to McD, picking up father on the way
Upheld - Modified or Discontinued 12/06/2007
February 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
17-02 Lois Lane Shoes
Lois Lane Shoes - woman uses mobile phone while driving and litters road
Upheld - Modified or Discontinued Retail 12/02/2002

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