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Ad Standards Community Panel Cases

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E.g., 17/06/2022
E.g., 17/06/2022
June 2020
Case number Ad Standards description Determination Category Media Determination datesort descending
0179-20 Localsearch
This television advertisement depicts various scenes of people in their workplaces (retail store, office, outdoor, warehouse). The voiceover states “‘Have a go, it’s in our DNA, it’s what makes us who we are. The ability to dust off ourselves, get back on the saddle, to roll up our sleeves, [and] just get on with the job. Nothings too hard, it’s the way we got this country started, hard work, resilience, we get on with things. We’re Aussies”.
Dismissed Employment TV - Free to Air 10/06/2020
0180-20 Honey Birdette
This Facebook advertisement features a travel/airplane theme and depicts scenes of women (both as airline staff and passengers) dressed in lingerie. Scenes included check-in desk, baggage, security, seating on plane, cockpit and disembarking.
Dismissed Lingerie Internet - Social - Facebook 10/06/2020
0181-20 Honey Birdette
This instagram advertisement features a travel/airplane theme and depicts scenes of women (both as airline staff and passengers) dressed in lingerie. Scenes included check-in desk, baggage, security, seating on plane, cockpit and disembarking.
Dismissed Lingerie Internet - Social - Instagram 10/06/2020
June 2020
Case number Ad Standards description Determination Category Media Determination datesort descending
0185-20 ReAmped Energy
This TV On Demand advertisement features various toys speaking in a young girl's bedroom.
Dismissed House Goods Services TV - On Demand 24/06/2020
0186-20 Lactalis Australia
This television advertisement features a white teddy bear walking through a fairground talking about being hungrythirsty.
Dismissed Food/Bev Groceries TV - Free to Air 24/06/2020
0187-20 Stuart Alexander & Co
This transport advertisement for Mentos depicts pictorial graphics of a cow playing piano along with three caricatures of fruit, including a mango drinking a milkshake, a banana drinking through a straw and a strawberry with a jug of milk.
Dismissed Food/Bev Groceries Transport 24/06/2020
0189-20 Sportsbet
This television advertisement features a man in red and white boardshorts and a white t-shirt jumping off a diving platform into a swimming pool. A man on the sideline throws a ball to his left, and he makes a frustrated gesture before hitting the water. A commentator states, "Keithy Turnips up next he follows the ball...nowhere near him. Sucked in soap-dodger".
Dismissed Gambling TV - Free to Air 24/06/2020
0191-20 Honey Birdette
This poster advertisement features a woman in a black mesh and leather bra, waspie, underwear and suspenders. The woman is standing with her hands on her hips and can be seen from the tops of her stockings to her lips. The word 'LUSTWORTHY' is superimposed over the image.
Dismissed Lingerie Poster 24/06/2020
0193-20 PD Insurance
This television advertisement depicts a man approaching a woman with two cups of coffee and spilling them as he sits down. He asks her if he can borrow her car the woman declines the request and says "If you’re like me… And don’t let other people drive your car."
Dismissed Insurance TV - Free to Air 24/06/2020
0196-20 Lions Eye Institute
This radio advertisement features a voice over talking about people who wear glasses or contacts and swimming.
Dismissed Health Products Radio 24/06/2020
0198-20 Johnson & Johnson Pacific
This television advertisement for Codral shows scenes of people adapting to isolation and social distancing requirements.
Dismissed Health Products TV - Free to Air 24/06/2020
0199-20 The Treasury
This television advertisement features various scenes of Australians in different workplaces and information about the Job Keeper program.
Dismissed Community Awareness TV - Free to Air 24/06/2020
0183-20 BMW Group Australia
This television advertisement features the tagline "Joy to come" and depicts scenes including a man sitting in a dark room, a person viewed through a window as it rains, a man laying down using his phone, close up imagery of a vehicle, people hugging, a couple on a beach and in the water, people playing basketball, people sitting on the beach, a group of women laughing in a vehicle, a man and two children running through the woods, a vehicle parked on a cliff, and a person skareboarding down the centre of a road.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 24/06/2020
0188-20 Wicked Campers
This transport advertisement on the back of a campervan features the faded text, "There's two types of people, ones that love it up the arse and ones that don't know they'll love it up the ****." The last word has been covered with tape.
Upheld - Not Modified or Discontinued Travel Transport 24/06/2020
0190-20 Hanes Brands Inc
This email advertisement features the headline ‘Bloody Comfy Period Undies Are Back’.
Dismissed Clothing Email 24/06/2020
0192-20 Destination Brisbane
This advertisement is on safety hoarding around Queen’s Wharf Brisbane construction site and promotes the Queens Wharf development and Brisbane.
Dismissed Other Outdoor 24/06/2020
0195-20 Ezi-jak
This television advertisement features a woman saying, "Hi I'm Rebecca. I live in outback NSW and I do a lot of driving. I really love the Ezijak because if you get a flat tyre it's so simple to use. Put it under your car, press a button and up your car goes. Its also got a rattle gun which will loosen the tightest of the wheel nuts even after its been into a tyre shop. And the added bonus is if you get a puncture its got an air compressor so that you can just pump it up and drive to your local tyre shop and let them change it.
Dismissed Hardware/Machinery TV - Free to Air 24/06/2020
July 2020
Case number Ad Standards description Determination Category Media Determination datesort descending
0163-20 Opti-Pharm Pty Ltd
This television advertisement opens with a black screen and the words “Studies show that being overweight can impair your immune system” followed by a montage of images.
Dismissed Slimming TV - Free to Air 08/07/2020
0197-20 Dreame
This Facebook advertisement features and excerpt of a story called 'Abused and Broken' available through the advertised app. The story's main characters are a teenage girl, Ember, who is a werewolf who is sexually and physically abused by her father and a teenage boy, Blaze, who is an Alpha werewolf. The story ends with the text: "Will Blaze, the Alpha of future come to save Ember and figure out that she is his mate? Continue to read on Abused and broken." The story is accompanied by an illustrated image of a girl embracing a large, black wolf in bed.
Dismissed Entertainment Internet - Social - Facebook 08/07/2020
0200-20 Foxtel
This series of television advertisements are promoting Fox Sports and feature the song 'Black Betty'.
Dismissed Entertainment TV - Free to Air 08/07/2020
0201-20 Bayer Australia
This television on demand advertisement features Australian YouTube entertainers “SketchShe” onboard a fictional airline “SketchShe Airlines”. They dance with passengers to a choreographed routine and sing:
Dismissed Health Products TV - On Demand 08/07/2020
0206-20 ALDI Australia
This YouTube advertisement features a talking air fryer which provides information on the air fryer's features and inclusions. The advertisement includes the phrase, "I've got more accessories than a teenage girl".
Dismissed House Goods Services Internet - Social - Other 08/07/2020
0207-20 RAC Insurance
This television advertisement features a father and young daughter in a bathroom. The father is standing and his daughter is sitting on the vanity next to him. They both rub moisturiser into their face.
Dismissed Insurance TV - Free to Air 08/07/2020
0208-20 Craveable Brands
This television advertisement features a male standing in front of a mirror. He says something in a squeaky voice, then eats one of the products, he then says the same thing in a much deeper voice.
Dismissed Food/Bev Groceries TV - Free to Air 08/07/2020
0209-20 Horizon Plastic Surgery
This billboard advertisement features an image of a middle aged woman wearing glasses who is frowning. The text above the image reads "HOME + SCHOOLING =".
Dismissed Health Products Billboard 08/07/2020
0211-20 Southtrade International
This Facebook advertisement features an eight minute video of a live interview between host Lewie "Dunni" Dunn and Karl Stefanovic which is a content collaboration between Brown Cardigan and sponsor Fireball Whisky.
Dismissed Alcohol Internet - Social - Facebook 08/07/2020
0212-20 13cabs
This outdoor advertisement features a woman standing on the side of the road with her arm out hailing a taxi. The text on the advertisement states 'Need a quick ride?'.
Dismissed Travel Outdoor 08/07/2020
0202-20 Australian Gas Networks
This digital billboard advertisement features the words, "Greener than anything you're cooking tonight. Love Cleaner Energy, Love Natural Gas" and a picture of man in kitchen holding a tray of lasagne.
Upheld - Modified or Discontinued House Goods Services Billboard - Digital 08/07/2020
0205-20 Afends Clothing
This email advertisement features the heading 'wake and bake' and multiple images of women smoking.
Upheld - Modified or Discontinued Clothing Email 08/07/2020
July 2020
Case number Ad Standards description Determination Category Media Determination datesort descending
0214-20 Telstra
This television advertisement depicts a large floating geometric block, used to represent carbon.
Dismissed Information Technology TV - Free to Air 22/07/2020
0216-20 Amazon Prime Video
This television advertisement is a promotion for the program Last One Laughing in which a group of comedians are locked in a room together, and features scenes from the program interspersed with the comedians speaking to camera in an interview style.
Dismissed Entertainment TV - Free to Air 22/07/2020
0218-20 Conga Foods
This television advertisement for Squeaky Gate Olive Oil features a fictional cooking show celebrity making a comeback on her new program ‘The Way it Should Be’. It opens with a host talking to camera about features and benefits of the brand before going off script.
Dismissed Food/Bev Groceries TV - Free to Air 22/07/2020
0220-20 Menulog
This television advertisement is styled as a music video and features Snoop Dogg.
Dismissed Food/Bev Venue TV - Free to Air 22/07/2020
0221-20 Westpac Group
This television advertisement depicts a man in a fast food drive-through lane negotiating the price of his meal as horns honk behind him.
Dismissed Finance/Investment TV - Free to Air 22/07/2020
0223-20 LNDR
This advertisement is displayed at a bus stop and depicts a woman from the side/behind wearing only sports tights and sneakers. Her arm is held across her breasts. Text on screen states "Buy less, good stuff".
Dismissed Clothing Billboard - Digital 22/07/2020
0224-20 SOJO Pty Ltd
This television advertisement has three versions and is for Tradies deodorant. All three versions feature two men in a bathroom setting.
Dismissed Toiletries TV - Free to Air 22/07/2020
0225-20 Supagas
This television advertisement features a man delivering a gas bottle to a house. He passes the owner of the house, and his neighbour. The owner and neighbour discuss the speed of the delivery and the benefits of the provider. At the end of the advertisement, a woman appears from the neighbour's front door and yells, "Where's me gas bottle Greg?"
Dismissed House Goods Services TV - Free to Air 22/07/2020
0227-20 Insured Nation
This internet advertisement depicts an image of a woman sitting in a vehicle with one hand on the steering wheel and the other holding a mobile phone as she looks at it. The image is close up and it is unclear whether the vehicle is on a road, parked, or in traffic.
Dismissed Insurance Internet 22/07/2020
0217-20 McDonald’s Australia Limited
This advertisement is a game application called Happy Studio App for McDonalds. It is available for downloading to a mobile device.
Dismissed Food/Bev Venue App 22/07/2020
0222-20 Lotterywest
This television advertisement depicts a man at a sink about the wash his hands when he hears yelling from a cubicle. A man comes out of the cubicle holding toilet paper and yelling and hugs the first man.
Upheld - Modified or Discontinued Gambling TV - Free to Air 22/07/2020
0219-20 Maze Distribution
This advertisement is a brochure and features a testimonial stating “When I opened the packages is was immediately evident from the quality of manufacture and finish of the components that it had not been made in China. This was quickly endorsed by the tremendously clear and logical assembly instructions and upon completion, the excellence of the finished product and its level of detail. (As a professional engineer) I wish to offer my congratulations to you for a quite exceptional product.”
Upheld - Modified or Discontinued House Goods Services Print 22/07/2020
0226-20 Sonus Complete
This advertisement is a YouTube video embedded in a website and begins with a man saying "Almost three years ago, I was holding a gun to my head, ready to blow my brains out, while my entire family watched in horror."
Upheld - Not Modified or Discontinued Health Products Internet 22/07/2020
0215-20 Campbell's Arnott's
This radio advertisement has two versions. Version 1 features well-known personalities Ryan “Fitzy” Fitzgerald and Michael “Wippa” Wipfli. FITZY - Wip, what’s the Aussiest thing to put on a Jatz? cheese? WIPPA - Gotta love Jatz and cheese! But there are so many tasty options. Shake it up abit. FITZY - Maybe… dipping them in tzatziki or hummus? WIPPA - Now you’re talking. FITZY - Or Jatz with spicy chorizo? WIPPA - Yes! FITZY - I’ve got it! Jatz, with a shaving of Tasmanian smoked salmon, goats cheese AND a sprinkling of capers… WIPPA - (IN AWE) What have you been reading?
Dismissed Food/Bev Groceries Radio 22/07/2020
August 2020
Case number Ad Standards description Determination Category Media Determination datesort descending
0238-20 PVH Brands
This Internet advertisement features two product listings of a woman in a green, pattered brief and bralette set. In the first listing the woman has her hands by her side, and in the second she has one hand on her hip.
Upheld - Modified or Discontinued Lingerie Internet 12/08/2020
0241-20 Dollhouse Showgirls
This mobile billboard advertisement features images of naked women and details of the business.
Upheld - Modified or Discontinued Sex Industry Billboard - Mobile 12/08/2020
0244-20 National Australia Bank
This Pay TV advertisement features scenes of people viewed from above, going about their day. Scenes include a man unloading a truck, a woman walking with coffees, two children walking with a football.
Upheld - Modified or Discontinued Finance/Investment TV - Pay 12/08/2020
0229-20 Stan
This television advertisement is promoting the Stan programme 'Relic'.
Dismissed Entertainment TV - Free to Air 12/08/2020
0230-20 McDonald’s Australia Limited
This television advertisement features a man driving through a McDonald's drive through at night with a small baby asleep in the back seat. It includes a promotion for $2 coffee.
Dismissed Food/Bev Groceries TV - Free to Air 12/08/2020
0231-20 One to One Diet
This television advertisement features an animated woman standing on a stage singing into a microphone about a new diet.
Dismissed Slimming TV - Free to Air 12/08/2020
0232-20 Menulog
This TV on Demand advertisement is styled as a music video and features Snoop Dogg.
Dismissed Food/Bev Venue TV - On Demand 12/08/2020

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