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E.g., 13/08/2022
E.g., 13/08/2022
October 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0350-13 Unilever Australasia
The current advertisement put forward by Lynx advertising their deodorant for men, has a man and a woman kissing very suggestively while 1) she holds a snake, 2) in a theatre, 3)a restaurant. All very explicitly suggestive almost to lead one on to repeat the same actions.
Dismissed Toiletries 09/10/2013
0351-13 Universal Pictures
Movie advertisement- 'Kick-Ass 2'
Dismissed Entertainment 09/10/2013
0352-13 Murray Goulburn
The ad starts with an older woman sitting on a couch surrounded by cats. She calls her cats to “look what Mummy’s got” and starts feeding the animals from her bottle of milk. She sticks her fingers in the bottle and lets the cats lick the milk; lets the cats drink straight from the bottle; and drinks from the bottle herself. The doorbell rings and it is a young man standing with an empty milk jug. A subtitle of “Never run out of milk” appears on the screen.
Dismissed Food/Bev Groceries 09/10/2013
0353-13 IKEA
Early teen boy standing on a kitchen table talking about how the kitchen needs to become an important part of family life. He exchanges disgruntled words with his teenage sister.
Dismissed Retail 09/10/2013
September 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0351-11 Smith's Snackfood Co Ltd The
A fireman gives a mock safety warning about the strength of Doritos and then uses an axe to break in to the fridge of a servo and pours some Pepsi Max into the mouth of a man who has just eaten some Doritos. The words "Cool the Burn" appear on screen.
Dismissed Food/Bev Groceries 14/09/2011
August 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0353-10 Adam Internet
The ad in question is one of four in a series that addresses the key problems often experienced by internet users. The ‘Internet’ is personified with a man wearing a top labelling him ‘Internet’. He is sitting with a lady on the couch and initially looks pleased to assist her with her internet activity which she asks him to perform. At which time the ‘Internet’ man in the t-shirt responds in an unstable manner and appears overwhelmed with the tasks being requested. It then cuts to voice over and image asking the viewer ‘Is your internet unstable?” ... just ask Adam.
Dismissed Information Technology 25/08/2010
0354-10 Domino's Pizza Australia Pty Ltd
We see an object spinning round in circles and as it slows and comes in to focus we see it is a newspaper with the headline: "Domino's makes Major Taste Change" and we hear a male voice over saying the same thing. We then see some pizzas and ingredients, whilst the voice over describes the new tastier pizzas available at Dominos.
Dismissed Food/Bev Groceries 25/08/2010
0356-10 Bridgestone Tyres Australia Ltd
A dad and his son are at the garage. The mechanic is listing all the work that has been done on their car, and comments that starting the car shouldn't be a problem any more. The dad replies that this is great because the day before he had been a bit late collecting his son. The son, who is playing an electronic game, comments that he is telling his mum about this.
Dismissed Professional Services 25/08/2010
0361-10 Police & Nurses Credit Society
A female pump attendant at a service station is filling a Hummer with fuel and watching with disapproval as a fleet of Hummers drives past her on the highway, passing a sign which reads, "You are now leaving Western Australia". As she marches across to stand in the middle of the highway and thus force the Hummers to stop, a cook is watching from the cafe at the service station and a male voice over says, "More and more people are joining our stand." The cook exchanges a look with a male customer, and then as she walks passed his table he hands her the sugar container.
Dismissed Community Awareness 25/08/2010
0363-10 Kraft Foods Ltd
Television advertisement with two boys in a school playground, sitting down eating their lunch and the boys are playing a game with their Oreos by pulling it apart and seeing who gets the side with the icing. One of the boys says that if you get the cream side, you have to marry .... The other boy is displeased and screws his face up. A young girl (one of the girls they have been talking about) runs nearby to collect her basketball, smiles and then runs off with the ball, back to her friends.
Dismissed Food/Bev Groceries 25/08/2010
0365-10 Cadbury Pty Ltd
A man is sat at his desk in an open plan office, eating chocolates from a bag of Cadbury Crunchie Rocks. A male voice over, in the style of a documentary, talks about the many different types of Australian predators and we see a hairy hand moving across the floor. The hand climbs up on to the table, knocks over the bag of Crunchie Rocks and takes some of the chocolates. We then see the man lifting the bag up and eating some of the chocolates and the hand crawls up the front of his shirt and pinches him.
Dismissed Food/Bev Groceries 25/08/2010
September 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0354-12 Target Australia Pty Ltd
The advertisement opens with a woman wearing peach coloured underpants who turns and walks away from the camera. We then see various women wearing various styles of underwear whilst a voiceover describes the Target range of underwear for all women.
Dismissed Clothing 12/09/2012
0355-12 Sanofi Aventis
We can see a young woman diving off a 5 metres ledge into a river. We then see bottles of Nature's Own fish oil supplements on the riverbank. At the end of the advertisement we can see her swimming in the river and the male voice-over says "Nature's Own, What does your body want?".
Dismissed Health Products 12/09/2012
0356-12 Lotteries NSW
The advertisement called "Mr Fast Car", depicts a well-dressed male in a suit leaning on a Rolls Royce car in an opulent setting, he has one hand on the car and one on his hip. The camera pans around the man and after a short time the hand on his hip reaches down towards his groin area implying that he is going to scratch it, however prior to scratching the groin area the screen cuts to a product shot of a $15 Royal Edition ticket. The voice over cuts in saying “Why not enjoy a premium scratch, you could win a million dollars instantly. Instant Scratch Its Royal Edition”.
Dismissed Other 12/09/2012
0357-12 Nestle Australia Ltd
A young child is shown in the busy family home getting ready for his school day and emptying a sachet of Uncle Tobys Quick Oats in to a bowl before placing it in the microwave for 90 seconds. He then sits at the table and his mum places the bowl in front of him.
Dismissed Food/Bev Groceries 12/09/2012
0362-12 Ignite Travel Group
A 'My Holiday Centre' commercial promoting holiday packages to Fiji staying at either the Sheraton Fiji Resort or The Westin. The commercial provides footage of the destination and properties plus includes graphics and voiceover detailing the package inclusions. In one scene we see a woman lying on her stomach as she receives a massage.
Dismissed Travel 12/09/2012
0363-12 Bonds Industries Ltd
Various groups of male and female models are shown dancing and wearing different styles of Bonds underwear. The final text on screen reads, "Shop your shape".
Dismissed Clothing 12/09/2012
0368-12 Yum Restaurants International
The Advertisement opens with a man inside a KFC store having just purchased a boxed meal and is accompanied by a male voiceover which says “KFC presents man versus the world” and the super “Man vs The World”. As the man walks to exit the KFC store he is confronted with a dilemma; he cannot open the door with his hands because they are full holding and eating from the boxed meal. The man therefore pulls the door open using his foot.
Dismissed Food/Bev Groceries 12/09/2012
0378-12 McDonald's Aust Ltd
A male voiceover describes McDonald’s new product: the Serious Lamb Taster. We see the ingredients of the Lamb Taster being compiled and the voiceover starts quoting from the nursery rhyme 'Mary had a little lamb': "For only $3 you can afford one for the master, one for the dame and one for the little boy who lives down the lane".
Dismissed Other 12/09/2012
September 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0356-11 Nestle Australia Ltd
The Advertisement is to promote the Uncle Tobys Oats Cholesterol Challenge and the importance of eating oat beta-glucan as part of a healthy diet. The tagline at the end of the advertisement introduces the new "Uncle Tobys Oats Multigrain" variant.
Dismissed Food/Bev Groceries 28/09/2011
0357-11 Mercedes-Benz Aust/Pacific P/L
A young couple sitting on a bed contemplating their next trip. The woman suggests going to the mountains or the sea and the man imagines them driving the Mercedes-Benz C-Class Coupe during each of the various trips suggested. The final suggestion of going to Venice (with its lack of roads) is quickly refused by the male as this would not allow the couple to drive the car. The advertisement closes with a standard shot of the Mercedes-Benz C-Class Coupe being driven along a road.
Dismissed Vehicle 28/09/2011
0358-11 Patties Foods Pty Ltd
A voice over says that Scots have never been very welcome on the Australian worksite and we see a man in a kilt performing various tasks on a building site which involve him inadvertently showing his work mates that he is not wearing undies beneath his kilt.
Dismissed Food/Bev Groceries 28/09/2011
0359-11 Unilever Australasia
The TVC shows a man who is driving through a deserted street. People who are packing their car to leave and a flock of birds is flying away. The very confident and determined looking young man starts building something big out of timber. As he builds it, big clouds are developing as a sign that a heavy storm is approaching. The man continues to construct what turns out to be an Ark. He then continues to build the inside of the Ark including loud speakers for music and beds for accommodation, all made of wood, which shows that this Ark is not meant to be used for animals.
Dismissed Toiletries 28/09/2011
0364-11 Roadshow Film Distributors Pty Ltd
The television commercial is for the comedy film 'Horrible Bosses'. It shows various scenes from the movie and in one scene a male character claims he cannot go to jail as he would "get raped like crazy".
Dismissed Entertainment 28/09/2011
0365-11 Volkswagen Group Australia Pty Limited
TVC shows various scenes of a family in situations where they used their family car to travel to and from different places, including to seek medical attention for the boy who has broken his arm.
Dismissed Vehicle 28/09/2011
0368-11 Kraft Foods Ltd
The infomercial, using the Adverlife masthead opens on a female presenter asking whether you have high cholesterol and if you do you’ve probably had to cut down on cheese as a result. She then suggests you can try Kraft liveactive – as one mini-tub of cream cheese or two slices of cheese a day can help reduce your cholesterol by up to 10 per cent over three weeks. The closing frame then has a tight pack-shot of the Kraft liveactive products with a super that states Australia’s first cheese proven to lower cholesterol – Kraft liveactive.
Dismissed Food/Bev Groceries 28/09/2011
0369-11 Ferndale Confectionery P/L
Jo Silvagni and Registered Nutritionist & Accredited Practicing Dietician, Dr. Joanna McMillan discuss Slim Fruits and how they contain fibre and are sugar and fat free.
Dismissed Food/Bev Groceries 28/09/2011
October 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0357-13 Yum Restaurants International
KFC Zinger Pie Advertisement.
Dismissed Food/Bev Venue 23/10/2013
0360-13 booking.com
Booking accommodation
Dismissed Travel 23/10/2013
0362-13 Murray Goulburn
The advert on the Devondale site is titled "Cyclops". It is part of their "Awkward Moments" campaign. It has someone referring to a Cyclops as they show a child wearing an eye patch over one eye.
Upheld - Modified or Discontinued Food/Bev Groceries 23/10/2013
November 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0365-13 Hungry Jacks
Train passing a rail crossing with a femail driver contemplating jumping over the train using a ramp in the scene.
Dismissed Food/Bev Venue 13/11/2013
0367-13 Nokia Mobile Phones (Australia) Pty Ltd
Scenes of adults (parents) watching a child's play and the adults begin to get aggressive as they compete for the best position to take photos with their phones.
Dismissed Mobile Phone or SMS 13/11/2013
0369-13 Betfair Australia
A man is in a pool room and by the beach talking about power and gambling. "when you have power, you can do whatever you want, with whoever you want."
Dismissed Gambling 13/11/2013
0372-13 Nissan Motor Co (Aust) Pty Ltd
The song "It's not easy being green" (Kermit the Frog) playing while a redheaded child is being overlooked and ignored.
Dismissed Vehicle 13/11/2013
0376-13 Victorian Responsible Gambling Foundation
"Kid Bet" advert, portrays children betting on various sporting codes.
Upheld - Modified or Discontinued Community Awareness 13/11/2013
0377-13 Vodafone Network Pty Ltd
Child using a mobile phone to photograph sights in America
Dismissed Mobile Phone or SMS 13/11/2013
0380-13 Innerware Lingerie
A mature aged attractive Lady gets out of a car in her lingerie bras, panties, suspenders and silk black night gown. As she approaches two younger unattractive mechanics she flicks the back of her night gown exposing her bottom. She approaches the men at the counter in a seductive way and asks the mechanics if there is a discount for her car service.
Dismissed Lingerie 13/11/2013
September 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0367-10 Zeffirelli
The commercial depicts three pizza delivery vehicles from three different pizza companies. Two of the vehicles leave the traffic lights quickly, whilst the third (Zeffirelli's) slowly drives off. We hear opera music from the Zeffirelli car, and the Italian souding voice over talks about how it's not about fast food, but how authentic it is. A different voice over then says that Zeffirellis now home deliver to all of Canberra.
Dismissed Food/Bev Groceries 08/09/2010
0368-10 Brand Developers
The advert is of girls in a bathroom, applying make up. Another girl enters the bathroom and starts applying Thin Lizzy. She is wearing a white ruffled top and you can see the inside curve of her breasts.
Dismissed Toiletries 08/09/2010
0369-10 Kimberly-Clark Aust Pty Ltd
We see a man sat at a desk, writing. A male voice over introduces him as John, a lawyer. On either side of John, on the desk, are two packs of nappies: one is Snugglers, the other is Pampers. The voice over talks about Pampers being twice as likely to leak as Snugglers and then a hand comes in to shot and throws some liquid from a glass over John. The final shot is of a close-up of the Snugglers nappies pack and the text: "Superior leakage protection".
Dismissed Toiletries 08/09/2010
0370-10 Fisherman's Friend
Two men are stood in front of a truck parked next to a busy road. One man opens a packet of Fisherman's Friends and the other man asks if he can have one. He takes a lozenge, puts it in his mouth then both men turn to watch a woman approaching them. She is wearing skintight red pvc with a matching rain hat, and is carrying a large fish. She uses the fish to slap the man eating the Fisherman's Friend across the face. She then turns and walks away as the man smiles and says, "Oh yeah!" A male voice over says, "New resealable Fisherman's Friends.
Dismissed Health Products 08/09/2010
0372-10 Bonds Industries Ltd
A fire engine is shown driving out of the fire station and we see a group of girls with musical instruments on the open top back of the fire engine. They start playing music and singing, and we see that they are all wearing Bonds tube bras, visible under their outer wear. As they are driven down the street, passers-by watch them and some join in by dancing to the music. The text "made to be seen" comes up on the screen, followed by "Bonds. Tube bra."
Dismissed Clothing 08/09/2010
0374-10 Police & Nurses Credit Society
We see a female petrol attendant filling the tank of a Hummer vehicle, which has dollar signs painted on it, We then see lots of similar vehicles driving in convoy down a highway and past a sign reading, "You are now leaving Western Australia." A male voice over says, "More and more people are joining our stand." and we see the woman marching out to the middle of the road forcing the convoy to stop.
Dismissed Finance/Investment 08/09/2010
0377-10 Motor Accident Commission SA
A surgeon, pilot and bus driver are all shown about to perform their jobs after taking drugs, whilst a voice over talks about whether you would be happy for them to do this if they were operating on you, flying you or driving you - the message being that you wouldn't trust them so you shouldn't trust yourself to drive if you have been taking drugs. The final statement is "Don't drive on drugs"
Dismissed Community Awareness 08/09/2010
0378-10 Transport Accident Commission
A man describes how his impaired vision makes his life difficult and is especially hard for his mum as he struggles to do things for himself. He then says that the one thing he can still see is the accident he had where he removed his seatbelt for a few seconds so that he could reach something. He describes the accident and we hear the sound of a car crashing.
Dismissed Community Awareness 08/09/2010
0379-10 Unilever Australasia
Against a background of dramatic violin music, we see various women looking unhappy because they have no one to join them in their activities: a woman in a bikini trying to apply to sunscreen to all of her back, a woman in shorts and bikini top next to a ping pong table, two bikini clad women on one side of a beach volleyball net, a woman playing spin the bottle on her own. The text "You're needed at the Lynx lodge" appears on screen followed by a shot of three cans of Lynxy and the text, "Buy any Lynx product for your chance to visit." We then see a man spraying his
Dismissed Toiletries 08/09/2010
October 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0372-11 Jalna Dairy Foods
Various babies/toddlers are shown putting things in their mouth which they shouldn't - dirt, cat food and so on. We then see a baby in a high chair eating Jalna yoghurt out of a bowl and the voiceover says that Jalna yoghurt contains nothing artificial.
Dismissed Food/Bev Groceries 12/10/2011
0373-11 Medibank Private Ltd
Two women are in the kitchen discussing health insurance - one is confused (and who is looking through various health insurance documents, trying to work it out), and the other one is very clear on how much she’ll get back (and who is casually waiting for some food to cook in the microwave). As they discuss the issue, the woman who is waiting for her food to cook mistakes the sound of the microwave as the doorbell.
Dismissed Insurance 12/10/2011
0378-11 Sportsbet
The advertisement shows various scenes of people repeatedly tapping or poking something to simulate the use of a mobile phone for 'mobile betting'. In one scene a man taps the pump of a bottle of sun screen so that the cream spurts on the stomach of a bikini clad woman, in another scene spectators poke the helmet of a cricketer and in the final scene a man taps the window of a plane until it breaks and he is sucked out.
Dismissed Gambling 12/10/2011
September 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0377-12 Woolworths Supermarkets
A Woolworths employeeis standing on the loading bay watching a truck backing in and she has a ball point pen in her mouth mainly the cap covering the ink point of the pen is in her mouth.
Dismissed Retail 26/09/2012

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