1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 21/06/2022
E.g., 21/06/2022
August 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0340-17 Purplebricks
The family sit around the table in the backyard while the young husband is cooking, the father in law asks his son in law did they use purple bricks to sell their house because they have no fees, he said "no fees!! I'll be back," then goes and puts his head underwater in the esky for a long time.
Dismissed Real Estate TV - Free to Air 09/08/2017
0341-17 Lexus Australia
The advertisement described the power and speed of the red Lexus sports car.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 09/08/2017
0343-17 Reckitt Benckiser (Aust) Pty Ltd
A commercial for toilet spray. IP Poo?
Dismissed Toiletries TV - Free to Air 09/08/2017
0344-17 The Man Shake
A commercial for "Man Shake" - three men at a bar discussing the "shake". The commercial features Adam Macdougall.
Dismissed Health Products TV - Free to Air 09/08/2017
0345-17 Ferrero Australia Pty Ltd (Ferrero Rocher)
Kinder Surprise - Give Some Surprise Back Despicable Me 3 Toys. The advertisement is for Kinder Surprise chocolate, containing toys from the very recent children’s movie Despicable Me 3. The advertisement is a 15 second film clip showing a young child engaged in an activity while seated at the family coffee table. The words ‘your kids never stop surprising you’ are flashed briefly on the screen. The young child is then presented with a Kinder Surprise chocolate. He is shown to express delight when he sees the Kinder Surprise chocolate, mouthing what appears to be the word ‘WOW’.
Dismissed Food/Bev Groceries TV - Free to Air 09/08/2017
0348-17 Content Living
Four people are playing cards. A female of Western Asian appearance has drawn a home with no floor coverings etc. A male with a beard draws an average home. A smart-casually dressed male draws an average home with extras. A middle-class looking female draws a home with everything.
Dismissed Real Estate TV - Free to Air 09/08/2017
0355-17 Southern Cross Austereo
Promoting a radio station with banter of someone putting down & using a slur of derogatory terms towards people with red hair.
Dismissed Entertainment TV - Free to Air 09/08/2017
0357-17 Sexpo Pty Ltd
I dont believe its necessary or appropriate to advertise sexpo during family viewing times my 6 yr old was watching this and its inappropriate.
Dismissed Sex Industry TV - Free to Air 09/08/2017
August 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0340-18 McDonald's Aust Ltd
The advertisement shows a young girl sitting using her phone, her unseen mother calls out and asks if the she has walked the dog, she replies that she is doing it now, the dog is walking on a machine, mother and child then go to McDonalds to purchase what is considered by most to be unhealthy food.
Dismissed Food/Bev Venue TV - Free to Air 08/08/2018
0341-18 ITP- the Income Tax Professionals
The TV ad shows man in the roof doing DIY home electrical work. He gets electrocuted, falls through the ceiling but only suffers a sore arm and cut to the forehead.
Dismissed Finance/Investment TV - Free to Air 08/08/2018
0349-18 Quit Victoria
Footage and sound of a woman suffering 'every minute of every day' after a stroke supposedly caused by smoking
Dismissed Community Awareness TV - Free to Air 08/08/2018
0356-18 Essential Beauty Franchising
Female athlete advertising Essential Beauty hair removal services (waxing, IPL etc)
Dismissed Beauty Salon TV - Free to Air 08/08/2018
0358-18 H & R Block Tax Consultants
There is a man and a women sitting in chairs, in front of them and in the middle of the ad they have a full size statue of a naked man with it private parts fuzzed out. The man is talking nothing that makes a lot of sense and then you hear water leaking, which has the innuendo of the statue taking a leak.
Dismissed Finance/Investment TV - Free to Air 08/08/2018
0360-18 Sexpo Pty Ltd
Clearly stating sexpo and images of women in bras, tight fitting clothes, starting the word "horny" in the advertisement
Dismissed Sex Industry TV - Free to Air 08/08/2018
September 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0341-14 Rebel Sport Ltd
People are running around the yarra river in southbank running on the ledges of bridges etc wearing Adidas sports clothing
Dismissed Clothing TV - Free to Air 10/09/2014
0343-14 Advanced Medical Institute
It was an AMI Advertisement that I saw on Channel 7 that had 3 ladies yelling from a balcony that they can't take it any more and that they want longer lasting SEX.
Upheld - Modified or Discontinued Professional Services TV - Free to Air 10/09/2014
0350-14 My Plates
A young boy asking to borrow his dads car and instead of using his mothers decides to walk.
Dismissed Automotive TV - Free to Air 10/09/2014
0354-14 Coca-Cola Amatil
A number of children not wanting to eat their vegies, but eat baked beans
Dismissed Food/Bev Groceries TV - Free to Air 10/09/2014
0356-14 Alcoholics Anonymous
The ad showed a woman and a man. The man was leaving the house. The ad implied that the man and the woman had had sex, and while focussing on the woman the ad displayed the caption "does drinking cause you shame"
Dismissed Community Awareness TV - Free to Air 10/09/2014
0365-14 Puppetry of the Penis
Puppetry of the Penis stage shows
Dismissed Entertainment TV - Free to Air 10/09/2014
0366-14 Global Shop Direct
There is an advertisement for Eurobed on TV that shows a quad bike ride over a mattress. There is a tiny hard to read warning about this unsafe activity.
Dismissed House Goods Services TV - Free to Air 10/09/2014
August 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0344-14 Target Australia Pty Ltd
A number of different items were being advertised as part of Target spring catalogue sale.
Dismissed Clothing TV - Free to Air 27/08/2014
September 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0344-15 Northern Territory Tourism
Features actors of various ages referring to people who'd gone on holiday but conveyed as though they had passed away. In every scene the person/people being discussed were mature aged.
Dismissed Travel TV - Free to Air 09/09/2015
0345-15 Youi Car Insurance
A car full of young people and the passengers are distracting the driver by using a mobile phone in the back seat.
Upheld - Modified or Discontinued Insurance TV - Free to Air 09/09/2015
0348-15 AAMI
The son doesn't have the right insurance, is injured, and has to live at home. The mother is seen in an unnatural act with a dog. Humans don't normally have such an unnatural relationship with their dog.
Dismissed Insurance TV - Free to Air 09/09/2015
0349-15 Gourmet Garden
That Gourmet Garden lightly dried Herbs kept in the fridge" so close to fresh their like a herb garden in your fridge" exact words.
Dismissed Food/Bev Groceries TV - Free to Air 09/09/2015
0350-15 Johnson & Johnson Pacific Pty Ltd
Advertisement shows two cartoon characters with blocked noses one of the characters loses a load of "snot" for want of a better word all over the "floor" surrounding it. I and my family who were visiting found this disgusting. Even MY GRANDCHILDREN were saying "Yuk that was disgusting Nanna"
Dismissed Health Products TV - Free to Air 09/09/2015
0351-15 Johnson & Johnson Pacific Pty Ltd
I object to the content of this advertisement. The ad has the camera focusing on the bottoms of many women, and only on the bottoms. It is quite offensive . The focus is on these various women all shaking their bottoms, many with tight, very tight skirts and pants.
Dismissed Toiletries TV - Free to Air 09/09/2015
0352-15 Global Shop Direct
Advertising Invincible spray cleaner. The man puts food on himself to make a stain and then sprays the product directly at himself to remove the stain.
Dismissed House Goods Services TV - Free to Air 09/09/2015
August 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0344-16 Stuart Alexander & Co Pty Ltd
Werthers caramel sweets being advertised as 'no added sugar'
Dismissed Food/Bev Groceries TV - Free to Air 24/08/2016
0356-16 Bayer Australia Ltd
The add portrays all the effort required to get through during the guys workday and a berocca will help with all this
Dismissed Health Products TV - Free to Air 24/08/2016
September 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0354-15 Freedom Aged Care
Shows elderly people singing and carrying out activities such as having a hot spa, getting a tattoo, and a couple 'just going for it' in the backseat of a car.
Dismissed Professional Services TV - Free to Air 23/09/2015
0355-15 Calvin Klein Perfume
The ad showed men and women in sexual positions, it showed them kissing with no clothes on.
Dismissed Toiletries TV - Free to Air 23/09/2015
0356-15 Intrustsuper
Portrayal of individual disabled following an accident as an idiot for not having income protection
Upheld - Modified or Discontinued Insurance TV - Free to Air 23/09/2015
0358-15 Alpha Finance
Woman driving in car with male passenger, playing loud music and making dancing movements
Dismissed Finance/Investment TV - Free to Air 23/09/2015
0363-15 Apple
Ad for Apple Watch - Ad is called closer - and is also available onlinehttp://images.apple.com/media/au/watch/2015/a718f271_b19c_47d8_928d_d108fc5d702a/tv-spots/closer/watch-closer-au-20150716_848x480.mp4
Dismissed Information Technology TV - Free to Air 23/09/2015
0366-15 Mitre 10
A building site where two men bend over and expose their backsides.
Dismissed Hardware/Machinery TV - Free to Air 23/09/2015
0367-15 Schweppes Australia Pty Ltd
Children raising glasses in a "cheers" in the way adults would when drinking alcohol. This is children imitating alcohol consumption.
Dismissed Food/Bev Groceries TV - Free to Air 23/09/2015
0368-15 Southern Cross Austereo
Hammish and Andy talking about a billboard for their radio show
Dismissed Entertainment TV - Free to Air 23/09/2015
August 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0355-18 Hanes Brands Inc
It's a jungle themes ad showing woman in underwear  and one has a spider crawling on her underwear.
Dismissed Clothing TV - Free to Air 22/08/2018
0357-18 Nova 100
In the Nova100 tv commercial promoting the morning show "Chrissie, Sam and Browny", images of the individuals appear when their names were announced. Chrissie Swan appeared as Chrissie, Sam Smith (the UK singer) appeared as Sam, and Jonathan Brown as Browny. Then Sam Pang appeared and interrupted the commentator, saying that isn't he the Sam? The commentator corrects the error. The ad finishes with three of them - Chrissie Swan, Jonathan Brown and Sam Pang on screen.
Dismissed Entertainment TV - Free to Air 22/08/2018
0359-18 Suncorp
The ad shows a child dancing around a kitchen with a sprinkler on, and the song "Thrift Shop" plays. 
Dismissed Finance/Investment TV - Free to Air 22/08/2018
0362-18 Best & Less
Woman lying on side in bed with bra on and big cleavage on display, looks like she's about to fall out of her bra.
Dismissed Lingerie TV - Free to Air 22/08/2018
September 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0359-16 iSelect Pty Ltd
A woman talking to a male who allegedly doesn’t hear her correctly about their health insurance policy, tell Dayle she has a bun in the oven and he's the best lover she's had. Then the mature woman gyrates her body at the end.
Dismissed Insurance TV - Free to Air 14/09/2016
0362-16 Mitsubishi Electric Australia
Advertising Mitsubishi Electric appliances - assuming a fridge from the commercial.
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 14/09/2016
0364-16 Unilever Australasia
The object is to give girls selfconfidence. Point 3 of the ad states "Do boys like a thigh gap?"
Dismissed Toiletries TV - Free to Air 14/09/2016
0365-16 Volkswagen Group Australia Pty Limited
Shows a driver leaning down to a screen in his car which shows a messages button. He then looks like he is touching touching the messages icon so that he can read his messages.
Dismissed Vehicle TV - Free to Air 14/09/2016
September 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0360-14 Sportsbet
Guy showing he has 1 minute if battery life left decides to place a bet and shows his wife calls phone dies and he shows he doesn't care about taking his wife's call it was more important to use his last battery life of his mobile to place a bet.
Dismissed Gambling TV - Free to Air 24/09/2014
August 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0363-17 Roadshow Film
The advertisement was a trailor for the movie 'Annabelle Creation'.
Dismissed Entertainment TV - Free to Air 23/08/2017
0364-17 General Mills Australia Pty Ltd
Family around dinner table. Angry father throws tablecloth plus dinners away violently.
Dismissed Food/Bev Groceries TV - Free to Air 23/08/2017

Pages