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Ad Standards Community Panel Cases

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E.g., 21/06/2022
E.g., 21/06/2022
December 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0534-16 Sanitarium Health and Wellbeing
They stated that Almond Milk is high in Calcium It's not.
Dismissed Food/Bev Groceries TV - Free to Air 07/12/2016
0535-16 Muzz Buzz
Adult pouring drink on child's hair for his satisfaction.
Upheld - Modified or Discontinued Food/Bev Venue TV - Free to Air 07/12/2016
0539-16 Chemist Warehouse
I think it was advertising a perfume
Dismissed Toiletries TV - Free to Air 07/12/2016
0545-16 Aldi Australia
People were enjoying their food and they opened their bubbly and the ad makes out that the cork hit and downed a black and white bird looking like magpie and it was dead on the ground
Dismissed Food/Bev Groceries TV - Free to Air 07/12/2016
December 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0536-14 Calvin Klein Perfume
TV advertisement in channel 9 - details above
Dismissed Toiletries TV - Free to Air 10/12/2014
0537-14 McCain Australia and New Zealand
Healthy choice adConstruction workers are having lunch, blonde sandy haired man is eating healthy choice mealhe is thin and neat and superior the darker haired ethnic characters are exposing their flabby bellies like apes against a chain link wire fence and asking for food from the sandy haired blonde Anglo manhe says no to them saying he doesn't want to ruin their figures but it reads as they are begging him like caged animals for his food and he is refusing. It drags up a terrible racist stereotype of the mean nasty Anglo Australian not sharing or treating fellow Australians as equals.
Dismissed Food/Bev Groceries TV - Free to Air 10/12/2014
January 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0536-16 Coty Australia Pty Ltd
https://www.youtube.com/watch?v=aNVxgvxMjnAThe perfume is called Decadance
Dismissed Toiletries TV - Free to Air 18/01/2017
0548-16 Road Safety Advisory Council
Scenarios of "mates" (men) interacting with other mates on various levels. The punchline is when a "real mate" takes the car keys off his mate who has been drinking and drops them down the drain.
Dismissed Community Awareness TV - Free to Air 18/01/2017
0549-16 Muzz Buzz
Both ads have very poor messages of responsibilities and are shocking role models for the children they are targeting.The other shows a man punching through two paper cups of slush, spraying the contents everywhere. I have no idea what they are supposed to advertise (other than Muzz Buzz itself)..
Dismissed Food/Bev Venue TV - Free to Air 18/01/2017
0551-16 Make A Wish Australia
Advert is for make a wish lotto using minors talking about what they 'wish' for if they won.
Upheld - Modified or Discontinued Gambling TV - Free to Air 18/01/2017
0554-16 BCF
Christmas advert, for BCF featuring boating, camping and fishing .
Dismissed Sport and Leisure TV - Free to Air 18/01/2017
0556-16 Members Own Health Funds Ltd
People unhappy with their insurance and engaging in workplace violence to the competing companies telephonist.
Dismissed Insurance TV - Free to Air 18/01/2017
0565-16 Chemist Warehouse
The advertisement had a person on a building site using their mobile phone. The person had their head down and a piece of equipment missed their head because they were using their phone. 'Another life saved because of the chemist warehouse app'
Dismissed Retail TV - Free to Air 18/01/2017
0572-16 Queensland Health
2 young boys & 2 young girls discussing sexual transmited diseases.
Dismissed Community Awareness TV - Free to Air 18/01/2017
0576-16 Bras n' Things
Christmas advert for bras and things - numerous women in overly revealing underwear while in front of Christmas backgrounds
Dismissed Lingerie TV - Free to Air 18/01/2017
0580-16 Department of Premier and Cabinet (Victoria)
The portrays a father verbally abusing his wife. And is only targeting men as the perpetrators!
Dismissed Community Awareness TV - Free to Air 18/01/2017
0583-16 Nestle Australia Ltd
George Clooney at the Nespresso bar, talking to an attractive young woman. He is grabbed by 2 thugs who take him to the office of the husband of the woman who accuses George of "hitting" on his wife, implying if he gives up his Nespresso capsules all will be ok. George will not give them up and the next scene, a beaten up George is drinking a coffee.
Dismissed Food/Bev Groceries TV - Free to Air 18/01/2017
0584-16 Road Safety Commission WA
Advertisement against drunk driving by the WA government.
Dismissed Community Awareness TV - Free to Air 18/01/2017
0586-16 Youi Car Insurance
The actor promotes the product indicating that customers get discount on other products such as cinema tickets, fast food, theatre tickets, and airline travel. At the end of the commercial the actor J walks across the road in front of an international airport. Not only is this illegal, it endangers road users, and as such contradicts what the insurance provider should be promoting: safety.
Dismissed Insurance TV - Free to Air 18/01/2017
0587-16 Harley-Davidson Australia Pty Ltd
A man riding a motor bike then taking a toddler on it driving it home.
Dismissed Vehicle TV - Free to Air 18/01/2017
0592-16 Lion
Man backs puts boat into water at boat ramp, friends stock up on ice and XXXX Gold, then group seen on the water drinking beer.
Dismissed Alcohol TV - Free to Air 18/01/2017
0594-16 Aldi Australia
Aldi advertisement for how you can save shopping with Aldi. Buy their products, eg: the sunscreen.
Dismissed Retail TV - Free to Air 18/01/2017
0595-16 Comparethemarket.com.au
 The first ad shows the employee, Tom, strapped to a lie detector by his employer, who then interrogates him about how the company makes its money. The second ad shows Tom's employer offering him a cup of coffee, which the employer has put truth serum in. Again, the employer interrogates Tom about how the company makes its' money.
Dismissed Insurance TV - Free to Air 18/01/2017
December 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0536-17 Reckitt Benckiser (Aust) Pty Ltd
Young girl washing tennis clothes in fabric whitener
Dismissed House Goods Services TV - Free to Air 06/12/2017
0542-17 Sportsbet
Promoting deals on horse racing
Dismissed Gambling TV - Free to Air 06/12/2017
0545-17 Sexpo Pty Ltd
Promoting the Sexpo Exhibition in Melbourne.
Dismissed Sex Industry TV - Free to Air 06/12/2017
January 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0539-14 Road Safety Advisory Council
Puppets trying to promote road safety and take a pledge
Dismissed Community Awareness TV - Free to Air 14/01/2015
0545-14 Subway Franchisee Advertising Fund
Titled "hand made for you're summer"
Dismissed Food/Bev Venue TV - Free to Air 14/01/2015
0546-14 Woolworths Supermarkets
A woolworths ad that has many people in it selecting products off the shelf, and they all say something about it.
Dismissed Retail TV - Free to Air 14/01/2015
0547-14 Motor Accident Commission SA
Drink and drive? Grow up
Dismissed Community Awareness TV - Free to Air 14/01/2015
0550-14 AAMI
AAMI - guy swerves to hit cat, cat flees up tree. Guy climbs tree to save cat, cat climbs down on it's own accord and the guy is then stuck in the tree. He then jumps feet-first onto a trampoline from the tree and ricochets off.
Dismissed Insurance TV - Free to Air 14/01/2015
January 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0543-14 Rinnai Australia Pty Ltd
Advertisement for water heaters set in a futuristic laboratory with the main speaker (male) dressed in a white lab coat and all the extras (male) also dressed in lab coats with the female extras all dressed in skin tight catsuits. (The main speaker tries the tap on the shower and gets wet trying to set the correct temperature).
Dismissed House Goods Services TV - Free to Air 28/01/2015
0563-14 Pharmabrand Labs
Weight loss product, women on a beach talking about losing weight.
Dismissed Slimming TV - Free to Air 28/01/2015
January 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0546-18 McDonald's Aust Ltd
McRib advertised by McDonalds - Two children eating McRib's at the beach with a voice overlay as a man walks past in speedos.
Dismissed Food/Bev Venue TV - Free to Air 23/01/2019
0547-18 Moranbah Dental
There are two men in a red convertible sports car. They are ogling two women sitting at a bus stop. One of the men sneezes and his dentures fly out of his mouth.
Dismissed Professional Services TV - Free to Air 23/01/2019
0548-18 Stephanie's Boutique Lingerie
In the ad, there are multiple images of women in their underwear.
Dismissed Lingerie TV - Free to Air 23/01/2019
0552-18 Department of Health and Human Services (TAS)
Meningococcal ad from Tas Government where a group of teenagers react to the news that their friend Emily has died.
Dismissed Community Awareness TV - Free to Air 23/01/2019
January 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0551-17 Paco Rabanne
A topless man is shown massaging his body while several girls are spying on him through a one way mirror. As he moves his hands downwards more girls enter to spy on him. As he sprays his deodorant/perfume the girls faint.
Dismissed Toiletries TV - Free to Air 24/01/2018
0572-17 Volkswagen Group Australia Pty Limited
During this add it show a couple in the back seat of a car as the female straddles the male which is inappropriate !
Dismissed Automotive TV - Free to Air 24/01/2018
0578-17 Paco Rabanne
An additional for his and her perfume 1 Million and Lady Million
Dismissed Toiletries TV - Free to Air 24/01/2018
0579-17 BCF
It's an advertisement about the retail outdoor company B C F.. using an song to promote their products
Dismissed Sport and Leisure TV - Free to Air 24/01/2018
0580-17 Fonterra Brands (Australia) Pty Ltd
Older Italian lady is cooking pasta for dinner and uses this product to do so. Husband comes in and sees that it is from a packet and says “what do I need you for?”
Dismissed Food/Bev Groceries TV - Free to Air 24/01/2018
0585-17 Origin Energy
It is an advert for a new natural gas supplier in Western Australia, with the headline of "he's plumbing the barbie in"
Dismissed Professional Services TV - Free to Air 24/01/2018
0587-17 Australian Human Rights Commission
Here is the link to the ad.https://www.youtube.com/watch?v=rNjaLAib83oWhile I love what this organisation stands for being of ethnic race myself, I found it to be quite unfair to portray hard working taxi drivers in this light. They are part of the fabric of our community and already face so much racism and discrimination themselves. With everything they are currently facing and face on a daily basis - this is the last thing they need to have added to this.
Dismissed Community Awareness TV - Free to Air 24/01/2018
0588-17 JSW Powersports
The ad showcases Jet skis, including vision of riders "having fun".JSW is the logo ID referred to in the ad along with their website address.
Dismissed Sport and Leisure TV - Free to Air 24/01/2018
0589-17 Youfoodz
There are three versions of the commercial, each with a young red headed boy approx. 8 years old selling the idea of prepackaged "Youfoods" as an alternative to home cooking. In one version, he says; "You're living in the friggin' 90's" (a euphemism for "fucking")
Dismissed Food/Bev Groceries TV - Free to Air 24/01/2018
February 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0552-16 Lottoland
Lottoland. All the lotto land with the grandma hiding her gambling habits on her mobile.
Upheld - Modified or Discontinued Gambling TV - Free to Air 08/02/2017
0585-16 Money Plus
A women is standing and gets money thrown/chucked in her face.
Dismissed Professional Services TV - Free to Air 08/02/2017
December 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0561-17 Yum Restaurants International
A 45-second commercial featuring people singing 'there's a hole in my bucket' anthem to rival the Barmy Army. The final scene features are young boy eating KFC chicken wearing a 'buckethead' with the text reading 'Join the HCG Buckethead Army' The majority of people featured in this ad are children and children seem to have most of the air time through the duration of this ad.
Dismissed Food/Bev Venue TV - Free to Air 19/12/2017
0562-17 Hanes Brands Inc
Called 'Light it Up This Christmas with Bonds'; approximately 30 second ad.
Dismissed Lingerie TV - Free to Air 19/12/2017

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