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E.g., 19/08/2022
E.g., 19/08/2022
October 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
356-08 WA Dept of Premier & Cabinet
WA DPC - Office of Crime Prevention - Hoon - illegal racing on public road - cars stopped by large telephone in middle of road
Dismissed Community Awareness 08/10/2008
357-08 Australian Fast Foods
Australian Fast Foods - Chicken Treat - chicken uses poker machine to ring up chicken symbols
Dismissed Food/Bev Groceries 08/10/2008
358-08 Woolworths Supermarkets
Woolworths - watermelon - man straps melon into front car seat using seatbelt
Dismissed Retail 08/10/2008
361-08 Bonds Industries Ltd
Bonds - T-shirts - teens in car stripping to underwear
Dismissed Clothing 08/10/2008
362-08 Theatre Tours Australia Pty Ltd
Theatre Tours - Busting Out - older ladies promoting nude show
Dismissed Entertainment 08/10/2008
August 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
356-09 Unilever Australasia
Unilever - Lynx deodorant 356/09 Excessive perspiration with water gushing from his armpits.
Dismissed Toiletries 26/08/2009
362-09 Nissan Motor Co (Aust) Pty Ltd
Nissan 362/09 shows 3 cars on mountain ranges and then on busy intersection
Dismissed 26/08/2009
364-09 Roadshow Film Distributors Pty Ltd
Roadshow Film Distributors 364/09 - Drag me to hell movie trailer
Dismissed Entertainment 26/08/2009
November 1999
Case number Ad Standards description Determination Category Mediasort ascending Determination date
356-99 Nintendo Australia Pty Limited
Nintendo - "Super Smash Brothers."
Dismissed 09/11/1999
357-99 Singapore Airlines
Singapore Airlines - 'Raffles Class'
Dismissed Travel 09/11/1999
358-99 Thorn Aust Pty Ltd
Thorn Australia - Rentlo - TV/Video - "Elderly man and videotape"
Dismissed 09/11/1999
360-99 AAPT Ltd
AAPT - SmartChat - Mark Ella, Rugby match.
Dismissed Telecommunications 09/11/1999
361-99 Dairy Farmers
Dairy Farmers - Dare -'bitch'
Dismissed 09/11/1999
362-99 Dairy Farmers
Dairy Farmers - Dare - 'butt ugly'
Dismissed 09/11/1999
363-99 Toyota Motor Corp Aust Ltd
Toyota - Echo - 'The world's full of rules - Why follow them?'
Dismissed 09/11/1999
October 2003
Case number Ad Standards description Determination Category Mediasort ascending Determination date
357-03 Australian Jockey Club
Australian Jockey Club - spring Carnival(Royal Randwick) - woman with cigar.
Dismissed 14/10/2003
358-03 NIKE Australia Pty Ltd
Nike - people playing football in CBD
Dismissed Clothing 14/10/2003
360-03 Porsche Cars Australia Pty Ltd
Porsche - Cayenne S - 'Have your Porsche and your family too' - no number plate.
Dismissed 14/10/2003
362-03 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna - Red & silver cars shown with no number plates - 'We didn't stop at ----'
Dismissed 14/10/2003
364-03 Gillette Australia Pty Ltd
Gillette - Dufour - 4 bikini girls 'Why do one?. Dufour'
Dismissed Toiletries 14/10/2003
February 2005
Case number Ad Standards description Determination Category Mediasort ascending Determination date
357-04 Ford Motor Co of Aust Ltd
Ford - Falcon Utility XR8 Mk11 - mesmerised women following yellow Ute down outback street, car passenger says "Do you think we should stop and give them a ride?"
Dismissed 08/02/2005
359-04 Skycity Adelaide Pty Ltd
Skycity Adelaide - voice heard from "outside" calling "hello" and asking "is anyone at home?" - turns out to be stereo. Voiceover states Skycity has live music every night
Dismissed Gambling 08/02/2005
363-04 Novartis Pharmaceuticals Pty Ltd
Novartis Pharma - Lamisil - animated toe lifts back for fungus to crawl in
Dismissed Health Products 08/02/2005
366-04 Newcastle Permanent Building Society
Newcastle Permanent - "No means No" campaign - no fees for home loan, but using text used to counsel rape victims
Dismissed Finance/Investment 08/02/2005
November 2007
Case number Ad Standards description Determination Category Mediasort ascending Determination date
357-07 General Mills Australia Pty Ltd
General Mills - Betty Crocker Warm Delights - girl baking cake and talking to friend on phone about her ideal man "I know he's got a cute bum" - as the microwave pings a man answering her description of "perfect" pops out of the oven
Dismissed Food/Bev Groceries 13/11/2007
358-07 Carpet Court
Carpet Court - jester being pelted by tomatoes, medieval wench bends down to clean carpet and he leers at her cleavage
Dismissed 13/11/2007
359-07 Dairy Farmers
Dairy Farmers - "How would it be if Dairy Farmers wasn't 100% Australian?" and shows Anglo/Celtic farmer compared with other nationalities
Dismissed Food/Bev Groceries 13/11/2007
362-07 Harvey Norman
Harvey Norman - sale items "You'll love the picture, whilst she'll love the look"
Dismissed Retail 13/11/2007
363-07 Kate Morgan
Kate Morgan - weight loss - teenage boy at breakfast, still very sleepy and vague, so when his Mum walks past, having lost much weight, he asks his Dad "Who was that lady?"
Dismissed Other 13/11/2007
May 2010
Case number Ad Standards description Determination Category Mediasort ascending Determination date
357-09 Wyeth Consumer Healthcare Pty Ltd
Wyeth 357/09 - Toddler formula with "important nutrients your child needs for every stage of development"
Dismissed Food/Bev Groceries 13/05/2010
December 2000
Case number Ad Standards description Determination Category Mediasort ascending Determination date
358-00 Australian Pensioners Insurance Agency
APIA - Ian Leslie and older drivers
Dismissed Insurance 12/12/2000
August 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
358-09 Fosters Australia, Asia & Pacific
Fosters VB 358/09 - parade through a country town with different groups marching under various banners
Dismissed Alcohol 12/08/2009
359-09 Heinz
Heinz 359/09 toddler milk promoting formula as a healthy option for children
Dismissed Food/Bev Groceries 12/08/2009
361-09 Kimberly-Clark Aust Pty Ltd
Kimberly-Clark - Kotex Beaver 361/09. Man lying on the ground and woman talking about what she would take to a deserted island.
Dismissed Toiletries 12/08/2009
March 2000
Case number Ad Standards description Determination Category Mediasort ascending Determination date
36-00 Dubbo Appliance Centre
Dubbo Appliance Centre - Kleenmaid - hand on range hotplate
Dismissed Retail 14/03/2000
February 2002
Case number Ad Standards description Determination Category Mediasort ascending Determination date
36-02 Bonds Industries Ltd
Bonds - Bras - Sarah O'Hare 'boasting' that ad is permitted on TV
Dismissed Clothing 12/02/2002
March 2005
Case number Ad Standards description Determination Category Mediasort ascending Determination date
36-05 McDonald's Aust Ltd
McDonald's - Royal Birth depicts a Royal in hospital giving birth, medical people aren't able to cope with the situation. McDonald's staff come in and 'save the day'
Dismissed 08/03/2005
February 2006
Case number Ad Standards description Determination Category Mediasort ascending Determination date
36-06 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Zero (TV) - young man surfing on the roof of a bus shouting through a megaphone, after leaning out of the windows to steal traffic cones - when bus stops suddenly, he is catapulted into into the sea
Upheld - Modified or Discontinued Food/Bev Groceries 14/02/2006
February 2007
Case number Ad Standards description Determination Category Mediasort ascending Determination date
36-07 Clorox Aust Pty Ltd
Clorox - Glad Snaplock Bags - woman pours blue liquid into yellow liquid to make green
Dismissed 13/02/2007
February 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
36-08 Advertising Advantage
Advertising Advantage - M-Connect - scenes from "Girls Gone Wild" video to be sent to your mobile
Dismissed 13/02/2008
February 1999
Case number Ad Standards description Determination Category Mediasort ascending Determination date
36-99 Pizza Haven
Pizza Haven - "Man leaving for work"
Dismissed 09/02/1999
February 2001
Case number Ad Standards description Determination Category Mediasort ascending Determination date
362-00 Hoolihan's Lawyers
Hoolihan's Lawyers - Not Guilty
Dismissed 13/02/2001
363-00 John Danks & Son Pty Ltd
John Danks & Son's Home Hardware - helium gas
Dismissed 13/02/2001
364-00 Simplot Aust Pty Ltd
Simplot - Leggo Stir Through Sauces - Italian speaking Gough Whitlam
Dismissed 13/02/2001
365-00 Freedom Furniture Ltd
Freedom Furniture - Santa Claus
Dismissed 13/02/2001
December 2005
Case number Ad Standards description Determination Category Mediasort ascending Determination date
362-05 Lever Rexona
Lever Rexona - Lynxjet - big-busted airline flight attendants exhibiting sex services they offer inflight
Dismissed Toiletries 13/12/2005
September 2006
Case number Ad Standards description Determination Category Mediasort ascending Determination date
362-06 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Nurofen - Samantha Perkins tells Georgie Parker she takes Nurofen Plus for strong pain, and Nurofen for mild pain. "I take Nurofen at the slightest sign of pain"
Upheld - Modified or Discontinued Health Products 12/09/2006
November 2003
Case number Ad Standards description Determination Category Mediasort ascending Determination date
363-03 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Mortein Professional - man sprays without mask.
Dismissed 11/11/2003
366-03 Virgin Mobile (Australia) Pty Ltd
Virgin Mobile - four advertisements in which “Warren” invites ladies to text him for only 5 cents on his Virgin mobile
Dismissed Telecommunications 11/11/2003
October 2006
Case number Ad Standards description Determination Category Mediasort ascending Determination date
365-06 1800 Reverse
1800 Reverse - teen girl shows friend tattoo on her back which she says her mum helped her design and is supposed to mean "Friends & Family" - when she sees it in a mirror, the actual words are "1800 Reverse"
Dismissed Telecommunications 10/10/2006

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