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E.g., 10/08/2022
E.g., 10/08/2022
November 2003
Case number Ad Standards description Determination Category Mediasort ascending Determination date
392-03 Cool Aqua Springs
Cool Aqua Springs - man carrying huge water bottle eyes girl, and bottle explodes
Dismissed 11/11/2003
397-03 LG Electronics Aust Pty Ltd
LG Electronics - Flatron Plasma Screens - car collides with truck and plunges over cliff.
Dismissed 11/11/2003
400-03 Johnson & Johnson Pacific Pty Ltd
Johnson & Johnson - Carefree Slim Tampons - girls being pampered at resort-two tampons 'racing'.
Dismissed Toiletries 11/11/2003
401-03 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Finish - mother/mother-in-law brings own dishwashing detergent, disagreeing with daughters's use of "balls"
Dismissed 11/11/2003
402-03 Just Jeans Group
Just Jeans - Mini skirts - onlookers ignore female golfer's shot, but applaud when she bends to pick up ball.
Dismissed Clothing 11/11/2003
October 2006
Case number Ad Standards description Determination Category Mediasort ascending Determination date
392-06 Kimberly-Clark Aust Pty Ltd
Kimberly-Clark - Huggies - Pull-Ups - toddlers wearing L plates on back of Pull Ups - boy goes to toilet, mum helps him then awards a P plate
Dismissed Toiletries 10/10/2006
398-06 Maxxium Australia Pty Ltd
Maxxium - Galliano - Stunt Guy - what would you do to be a Galliano Stunt Guy and get on TV - would you share an ice bath with your mates? Would you lick your car clean?" man forcing himself to kiss elderly wrinkled lady and cringing
Upheld - Modified or Discontinued Alcohol 10/10/2006
401-06 BUPA Australia Health Pty Ltd
BUPA - kids placing crockery on electronic treadmill and watching plates smash against the wall - parent opens door - "at least you won't have to pay for expensive dental repairs to their teeth"
Dismissed Insurance 10/10/2006
402-06 Honda Australia Pty Ltd
Honda - Impossible Dream - man rides bikes and drives cars getting progressively faster as time goes by
Dismissed 10/10/2006
403-06 Domino's Pizza Australia Pty Ltd
Domino's - Roast Beef Pizza - two girls eating pizza then one puts arm around the other as in a sexual advance - a male enters the room and looks bemused at activity. "It's a bloke thing"
Dismissed Food/Bev Groceries 10/10/2006
404-06 Lever Rexona
Lever Rexona - Impulse Groove - girls walking and one sprays herself with Groove bodyspray - men they pass smell the fragrance and start following the girls
Dismissed Toiletries 10/10/2006
December 2007
Case number Ad Standards description Determination Category Mediasort ascending Determination date
392-07 Nando's Australia Pty Ltd
Nando's - Spring Racing (TV) -man passed out on ground, then urinates on bush, looks drunk, then with a friend chatting up a female then sitting with a woman's legs around his waist as if having sex
Dismissed Food/Bev Groceries 11/12/2007
396-07 IAG Insurance
IAG - NRMA - idiots skylarking with shopping trolleys in nearly deserted carpark, as one careers towards a parked car, the car automatically moves out of the way, causing the boy riding in the trolley to smash against a brick wall
Upheld - Modified or Discontinued Insurance 11/12/2007
400-07 Telstra - Sensis Pty Ltd
Telstra-Sensis - Crackers The Clown - children jump on clown hired for a party, he goes to physio and told to get fit, at gym birthday boy recognises him and jumps him again
Dismissed Telecommunications 11/12/2007
404-07 Estee Lauder Group of Companies
Estee Lauder - TV - Sean John's Unforgivable Woman fragrance - black man in beige suit passionaltely caressing woman against a wall, then seen in bedroom in sexual embraces
Dismissed Toiletries 11/12/2007
September 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
392-09 Unilever Australasia
Unilever Rexona 392/09 TV ad featuring a man of "European" appearance putting another man in a garbage crusher (Rexona Invisible Ice)
Upheld - Modified or Discontinued Toiletries 09/09/2009
393-09 Unilever Australasia
Unilever Rexona 393/09 TV ad featuring police officers laughing at a single black man for white marks under his arms.
Dismissed Toiletries 09/09/2009
396-09 Target Australia Pty Ltd
Target TV 396/09 Features the target symbols stripping including child sized symbols.
Dismissed Clothing 09/09/2009
399-09 Goodman Fielder Limited
Goodman Fielder - 399/09 TV ad promoting margarine as healthy alternative with dialogue from a cardiologist included.
Dismissed Food/Bev Groceries 09/09/2009
400-09 Fairfax Digital
Fairfax Digital- (400/09) RSVP Dating service, pigeon thrown in fan to "get with the times"
Dismissed Entertainment 09/09/2009
401-09 Collins Foods Group Pty Ltd
Collins Food Group - Sizzler (401/09)TVSizzler denouncing so-called food experts
Dismissed Food/Bev Groceries 09/09/2009
October 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
393-08 Cancer Council NSW
Cancer Council NSW - Girls' Night In - man bound and gagged in cupboard
Dismissed Community Awareness 08/10/2008
394-08 Target Australia Pty Ltd
Target - DVDs - two young children watching DVD with blankets pulled up to their eyes
Dismissed Retail 08/10/2008
396-08 First National Real Estate
First National Real Estate - male agent showing off his house to young couple
Dismissed Real Estate 08/10/2008
399-08 Big Mobile Pty Ltd
Big Mobile - Mobilepussy - women fondling themselves, rubbing each other, grabbing breasts and vaginas
Dismissed 08/10/2008
November 2004
Case number Ad Standards description Determination Category Mediasort ascending Determination date
394-03 Electronic Arts Inc.
Electronic Arts - Sony Playstation - Rugby 2004 - man kicks dog while imagining it is football.
Dismissed 11/11/2004
December 1999
Case number Ad Standards description Determination Category Mediasort ascending Determination date
395-99 Dairy Farmers
Dairy Farmers - Oak - truncated 'shit'
Dismissed 07/12/1999
396-99 Schweppes Cottee's
Cadbury Schweppes - Solo - sperm bank
Dismissed 07/12/1999
399-99 Bayer Australia Ltd
Bayer - Zapp - 'De-lousing sheep'.
Dismissed Other 07/12/1999
403-99 Rentlo
Rentlo - urinating in wardrobe
Dismissed 07/12/1999
404-99 Kraft Foods Ltd
Kraft Foods - mayonnaise - John Paul Young in restaurant with singing chef
Dismissed 07/12/1999
October 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
397-09 Cotton On
Cotton On (397/09) Shop front poster with young girl clad in underwear
Dismissed Clothing 14/10/2009
February 2006
Case number Ad Standards description Determination Category Mediasort ascending Determination date
4-06 Johnson & Johnson Pacific Pty Ltd
Johnson & Johnson - Stayfree Freestyle - graffiti used as background setting
Dismissed Toiletries 14/02/2006
40-06 Titan Enterprises (Qld) Pty Ltd
Titan Enterprises - man driving 1961 Thunderbird with father lounging in back seat - appears as if neither wears a seatbelt - son shows Dad snake collection
Dismissed 14/02/2006
February 1998
Case number Ad Standards description Determination Category Mediasort ascending Determination date
4-98 AAMI
AAMI - American movie star
Dismissed 10/02/1998
February 1999
Case number Ad Standards description Determination Category Mediasort ascending Determination date
4-99 Pacific Access Pty Ltd
Pacific Access - Yellow Pages - "Telephone in the toilet"
Dismissed Telecommunications 09/02/1999
March 2001
Case number Ad Standards description Determination Category Mediasort ascending Determination date
40-01 McDonald's Aust Ltd
McDonald's - elderly woman on electric mobility scooter
Dismissed 13/03/2001
February 2002
Case number Ad Standards description Determination Category Mediasort ascending Determination date
40-02 SSL Australia Pty Ltd
SSL - Saturn by Durex condoms - sperm blocked by condom - 'Saturn condoms by Durex for one hundred million reasons'
Dismissed Toiletries 12/02/2002
February 2007
Case number Ad Standards description Determination Category Mediasort ascending Determination date
40-07 Adelaide City Council
Adelaide City council - Rundle Mall - "Russians have same car, same bortsch soup, same furry hat - now we have Rundle Mall"
Dismissed Retail 13/02/2007
February 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
40-08 Buzzbee Toys
Buzzbee Toys - Steady Stream Water Warrior - boys spraying near computer equipment
Upheld - Modified or Discontinued 13/02/2008
February 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
40-09 Target Australia Pty Ltd
Target (40/09) TV - denim nation jeans - people getting in and out of a clothes dryer to dry jeans.
Upheld - Modified or Discontinued Clothing 11/02/2009
May 1998
Case number Ad Standards description Determination Category Mediasort ascending Determination date
40-98 Hertz Australia Pty Ltd
Hertz Australia - taxi in pedestrian crossing
Dismissed Travel 12/05/1998
March 1999
Case number Ad Standards description Determination Category Mediasort ascending Determination date
40-99 Transport Accident Commission
Transport Accident Commission - Woman in car with toddler/boy, g'dad playing golf
Dismissed Community Awareness 09/03/1999
November 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
404-08 Michaelis Bayley Holdings Pty Ltd
Michaelis Bayley - Homyped - lady takes red shoes without paying for them
Dismissed Clothing 12/11/2008
406-08 Fosters Australia, Asia & Pacific
Fosters - Carlton Mid Strength - life coach - man's wife nagging him not to go on trip with mates - one pretends to be life coach and says he has to take him away
Dismissed Alcohol 12/11/2008
December 2003
Case number Ad Standards description Determination Category Mediasort ascending Determination date
405-03 LG Electronics Aust Pty Ltd
LG Electronics - Air Conditioners - male mistakes air conditioner for museum exhibit.
Dismissed 09/12/2003
407-03 Samsung Electronics Aust Pty Ltd
Samsung - E700 Digital Phone - man takes photo of woman in street.
Dismissed Telecommunications 09/12/2003
November 2006
Case number Ad Standards description Determination Category Mediasort ascending Determination date
406-06 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Pine-O-Cleen - more germs on chopping board than toilet seat, germs on baby's highchair, coloured child in dog's basket, white child in clean environment
Dismissed 14/11/2006
407-06 Kimberly-Clark Aust Pty Ltd
Kimberly-Clark - Wondersoft - old hippie couple meditating - young girl procures wondersoft toilet paper from cupboard and when discovered by parents, given the no-no and a look of despair - poster of hindu goddess on toilet door
Dismissed Toiletries 14/11/2006
October 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
406-09 Lighting International
Lighting International - TV images of woman stripping in front of a man then the lights go out.
Dismissed 28/10/2009

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