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E.g., 10/08/2022
E.g., 10/08/2022
February 2000
Case number Ad Standards description Determination Category Mediasort ascending Determination date
422-99 McDonald's Aust Ltd
McDonald's - McOz Burger
Dismissed 08/02/2000
423-99 Defence Force Recruiting Organisation
Defence Force Recruiting - 'I live with my girlfriend; I'm a normal guy'
Dismissed Employment 08/02/2000
425-99 Cash Converters
Cash Converters - Blind Faith
Dismissed Retail 08/02/2000
426-99 Sporting Shooters' Assoc of Aust (SA) Inc
Sporting Shooters SA
Dismissed 08/02/2000
427-99 Lowes Menswear
Lowes Menswear - "Men playing cricket"
Dismissed Retail 08/02/2000
428-99 United Distillers & Vintners (Aust.) Ltd
United Distillers - Baileys Original Irish Cream - "Woman kisses 3 men"
Dismissed Alcohol 08/02/2000
429-99 Johnson & Johnson Pacific Pty Ltd
Johnson & Johnson - Meds tampons
Dismissed Toiletries 08/02/2000
433-99 Seaworld Pty Ltd
Seaworld Pty Ltd (Red Herring Surf)
Dismissed Clothing 08/02/2000
437-99 Telstra Corporation Ltd
Telstra - Call Connect - "Naked male in nudist colony"
Dismissed Telecommunications 08/02/2000
December 2003
Case number Ad Standards description Determination Category Mediasort ascending Determination date
423-03 Nissan Motor Co (Aust) Pty Ltd
Nissan - Patrol 4WD Wagon - free alloy bullbar, lights and towbar - lights protrude beyond bullbar.
Dismissed 09/12/2003
428-03 L'Oreal Australia Pty Ltd
L'Oreal Luxury Products - Emporio Armani - boy and girl kissing in stairwell.
Dismissed Toiletries 09/12/2003
429-03 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Preen - 'Sacked again' - wife keeps overalls so white that husband appears not to be pulling his weight at work.
Dismissed 09/12/2003
430-03 Freedom Furniture Ltd
Freedom Furniture - girl talking about African-style furniture
Dismissed 09/12/2003
431-03 Telstra Corporation Ltd
Telstra - 101 Home Messages - Bert Newton tackled by rugby player Phil Kearns
Dismissed Telecommunications 09/12/2003
434-03 Simex Marketing Australia
Simex Tyres - man dressed in rubber suit.
Dismissed Retail 09/12/2003
December 2007
Case number Ad Standards description Determination Category Mediasort ascending Determination date
423-07 PRD Real Estate
PRD Real Estate - "bloody" used by real estate agend during ad
Dismissed Real Estate 11/12/2007
424-07 Jamba! GmbH
Jamba - Rude Fun Ringtones - "pick up the f***ing phone"; "your mother is fat" etc
Dismissed 11/12/2007
October 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
425-09 Nautilus Marine Insurance Agency
Nautilus Marine Insurance Agency - (425/09)image of boat crammed full with illegal immigrants 'there's boat people and ... there's boat people'
Upheld - Modified or Discontinued Insurance 14/10/2009
439-09 Techtronic Industries Australia
Techtronic Industries - (439/09) TV "Tools you want to use" father kicks ball out of sight so he can play with his Ryobi electric drill rather than son
Dismissed 14/10/2009
September 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
426-09 Fasta Pasta
Fasta Pasta - (426/09) TV red laser displayed on man's forehead whilst advertising meals at Fasta Pasta restaurants
Dismissed Food/Bev Groceries 23/09/2009
428-09 Mitsubishi Motors Aust Ltd
Mitsubishi Motors TV 428/09. The ad depicts a Mitsubishi Outlander driving in braod daylight with its Fog lights on.
Dismissed 23/09/2009
434-09 Toyota Motor Corp Aust Ltd
Toyota Rav 4 - 434/09. TV ad which shows all 4 wheels of a vehicle off the ground before it drives down the sand dunes.
Dismissed 23/09/2009
November 2006
Case number Ad Standards description Determination Category Mediasort ascending Determination date
427-06 Jamberoo Action Park
Jamberoo Action Park - young teenage girl shown on water slide wearing skimpy bikini exposing small breasts
Dismissed 14/11/2006
428-06 Pepsico Australia Holdings Pty Ltd
Pepsi - Pepsi Light - man in lift on mobile asks other party out but girl in lift thinks she means her and says yes. After, friends ask "Oh my God. You were in the lift with that!" and she implies she turned him down.
Dismissed Food/Bev Groceries 14/11/2006
429-06 IGA Food Stores
IGA - relates what IGA manager does in his working hours interacting with customers - a young girl pokes out tongue towards camera when it's mentioned she hates boys but loves one in particular
Dismissed Retail 14/11/2006
432-06 iSelect Pty Ltd
iSelect - anyone who doesn't use this service "is a dingleberry"
Dismissed Insurance 14/11/2006
433-06 Pilates Canberra
Pilates - women in gymwear pole-dancing for exercise
Dismissed 14/11/2006
434-06 McDonald's Aust Ltd
McDonald's - dietician in lab explains to young Macca's employees nutritional info on packaging - when they see two techs eating McDonald's and ask what they're testingshe replies "That's not a test - that's lunch".
Dismissed 14/11/2006
438-06 Austereo Pty Ltd
Austereo - Triple M - cartoon woman giving birth in operating theatre starts popping out babies which pile up still attached by their umbilical cords - "Our station plays more songs by bands who have impregnated groupies"
Dismissed Media 14/11/2006
439-06 Mitre 10 (Australia) Pty Ltd
Mitre 10 - Dial A Dad - real Dad painting garage finds his son playing cricket in backyard with a stranger who explains he's from Dial-a-Dad
Dismissed 14/11/2006
September 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
427-09 McDonald's Aust Ltd
McDonald's - (427/09) - 'Surprise Ending' during Ice Age 3 tie in promotion (blue slushy drink for adults and fruit cup for children)
Dismissed Food/Bev Groceries 09/09/2009
January 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
428-07 Goodyear Tyres
Goodyear Tyres - Dunlop - V8 Supercar footage followed by car weaving across road as in racing laps "what we learn on the track we take to the street"
Upheld - Modified or Discontinued 16/01/2008
438-07 Procter & Gamble Australia Pty Ltd
Procter & Gamble - Metamucil - mother puts powder in food rather than kids eating fresh vegetables for fibre
Dismissed Health Products 16/01/2008
November 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
428-08 Austereo Pty Ltd
Austereo 2 Day FM Kyle & Jackie O - version 1 -characterisation of 'aussie' woman criticises Kyle & Jackie
Dismissed Entertainment 12/11/2008
429-08 Austereo Pty Ltd
Austereo 2 Day FM Kyle & Jackie O - version 2 -characterisation of 'aussie' woman criticises Kyle & Jackie
Dismissed Entertainment 12/11/2008
430-08 Diageo Australia Ltd
Diageo - Bundaberg Rum - man is sad to be leaving his great mate Bundy Bear but finds a new Bundy Bear
Dismissed Alcohol 12/11/2008
432-08 Motor Accident Commission SA
Motor Accident Commission SA - Creepers - creepers are among us
Dismissed Community Awareness 12/11/2008
438-08 Advertising Advantage
Advertising Advantage - Girls Gone Wild - girl puts hand down front of her underwear
Dismissed 12/11/2008
February 2002
Case number Ad Standards description Determination Category Mediasort ascending Determination date
43-02 Unilever Australasia
Unilever - Streets - Magnum - 'Basic Instinct' take-off (TV) - woman sits astride man on bed then reaches for a knife, striking chocolate coating on ice cream
Dismissed 12/02/2002
March 2003
Case number Ad Standards description Determination Category Mediasort ascending Determination date
43-03 Telstra Corporation Ltd
Telstra - various locations and scenes of diversity of children singing 'We are Australian'.
Dismissed Telecommunications 11/03/2003
March 2004
Case number Ad Standards description Determination Category Mediasort ascending Determination date
43-04 LG Electronics Aust Pty Ltd
LG Electronics - (TV) adults holding and swinging child by wrists in a way to cause damage to wrists and elbows
Dismissed 09/03/2004
March 2005
Case number Ad Standards description Determination Category Mediasort ascending Determination date
43-05 Ferndale Confectionery P/L
Ferndale Confectionery - Jila Mints - Young couple in bed, guy apologises for not being able to "perform" woman reaches for Jila Mints "smooth, long-lasting and hard till the very end"
Dismissed 08/03/2005
February 2006
Case number Ad Standards description Determination Category Mediasort ascending Determination date
43-06 Aquaflo
Aquaflo - Aquababe - young woman in bikini top & shorts demonstrates water refill station
Dismissed 14/02/2006
February 2007
Case number Ad Standards description Determination Category Mediasort ascending Determination date
43-07 Big W
Big W - back to school - "Do you want your child treated like this? Or do you want your child to be treated cool?"
Dismissed Retail 13/02/2007
February 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
43-08 ACP Publishing Pty Ltd
ACP Publishing - Women's Weekly - "Four fabulous crash diets to drop a dress size by Saturday!"
Dismissed Media 13/02/2008
February 2010
Case number Ad Standards description Determination Category Mediasort ascending Determination date
43-10 PZ Cussons Australia
PZ Cussons - Duo Ultra (43/10)TV. Child's drawing on tablecloth implies adultery
Dismissed 10/02/2010
March 1999
Case number Ad Standards description Determination Category Mediasort ascending Determination date
43-99 Australian Pensioners Insurance Agency
APIA - 'Gloria'
Dismissed Insurance 09/03/1999
March 2000
Case number Ad Standards description Determination Category Mediasort ascending Determination date
432-99 Fury Ford
Fury Ford - - "Fair dinkum battlers"
Dismissed 17/03/2000
November 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
433-09 Smith's Snackfood Co Ltd The
Smiths Snackfoods 433/09 - TV New flavour of chips called BBQ coat of arms
Dismissed Food/Bev Groceries 11/11/2009
October 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
438-09 Snack Brands Australia
Snackbrands - Kettle - (438/09) - TV Angas Sampson pool side with women relating the hare and the tortoise tale to selling potato chips.
Dismissed Food/Bev Groceries 28/10/2009

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