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E.g., 04/12/2021
E.g., 04/12/2021
May 2004
Case number Ad Standards description Determination Category Mediasort ascending Determination date
93-04 Tricon Restaurants International
Tricon - KFC Meteors - video game - motorbike riders violating road rules
Dismissed 11/05/2004
96-04 Mattel Pty Ltd
Mattel - My Scene - Jammin' in Jamaica-scantily dressed dolls at pool party, fake bar and sipping drinks, attracting attention of male dolls
Dismissed 11/05/2004
106-04 McDonald's Aust Ltd
McDonald's - Anzac Day - old digger with comrades gradually vanishing
Dismissed 11/05/2004
November 2010
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0441-10 Coca-Cola South Pacific Pty Ltd
There is a close up of a Coca-Cola bottle and we see and hear the top coming off. We then see a group of men, varying in age from teenage to middle age, reacting to a sporting event they are watching on TV. They jump on the sofa and wave their arms and cheer. We then see the text', "Here's to finals fever" which is accompanied by a Coca-Cola bottle. The bottle remains on screen and the text changes to read, "open happiness".
Dismissed Food/Bev Groceries 10/11/2010
August 2003
Case number Ad Standards description Determination Category Mediasort ascending Determination date
244-03 Nestle Ice Cream
Nestle - Peters Entice - women fighting over ice cream.
Dismissed 12/08/2003
May 2005
Case number Ad Standards description Determination Category Mediasort ascending Determination date
99-05 Toyota Motor Corp Aust Ltd
Toyota - Hilux 4WD - 'Get in or get out of the way' (TV) utility being driven in an underground carpark then suburbs and finally a rural setting. Vehicles fly out of the way and fence posts are uprooted.
Dismissed 10/05/2005
114-05 Land Rover Australia
Land Rover - Discovery - shows the vehicle speeding, making sudden turns and a 4 wheel drift
Dismissed 10/05/2005
September 2000
Case number Ad Standards description Determination Category Mediasort ascending Determination date
253-00 Tricon Restaurants International
Tricon - Pizza Hut - Big New Yorker Pizza
Dismissed 05/09/2000
November 2002
Case number Ad Standards description Determination Category Mediasort ascending Determination date
256-02 Just Jeans Group
Just Jeans - Jay Jays - Men's Tops - 3 young men on sofa watching sport - fourth man runs naked in front of TV
Dismissed Clothing 12/11/2002
April 2011
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0138-11 Reckitt Benckiser (Aust) Pty Ltd
The TVC opens on a couple kissing and laughing. The man leaves the condom wrapper on the bedside table and the condom wrapper starts flying out of the window. The condom wrapper hits the window of a room where a young woman and a young man are studying. The young man puts his hand on the woman’s knee and then they look at each other. As the condom wrapper continues its trip, it flies in front of a woman while she’s placing flowers on her balcony.
Dismissed Sex Industry 27/04/2011
December 1998
Case number Ad Standards description Determination Category Mediasort ascending Determination date
261-98 Fedex
Fedex - "Kerry here"
Dismissed Other 08/12/1998
December 2011
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0476-11 Austar Entertainment Pty Ltd
Various people are sat around a table discussing how they can make AFL coverage better on Austar when one of the men suggests making every game live. The others all smack their foreheads and we see various members of the public doing the same when they hear the news about the live coverage.
Dismissed Entertainment 07/12/2011
June 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
268-09 BMW Group Australia Ltd
BMW (Z4)268/09 - TV ad showing car being driven recklessly.
Upheld - Modified or Discontinued 10/06/2009
May 2014
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0148-14 Fosters Australia, Asia & Pacific
Men on holiday with their wives who meet up with mates and feign surprise to have crossed paths against the odds of doing so, then proceed to happily spend time with the mates instead of their wives.
Dismissed Alcohol 14/05/2014
August 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
270-08 Essential Beauty Franchising
Essential Beauty - reference to vagina as 'chilli'
Dismissed Other 13/08/2008
288-08 Hyundai Motor Company Australia Pty Ltd
Hyundai - Santa Fe - Kostya Tszyu & kids driving in boxing gloves
Dismissed 13/08/2008
October 2000
Case number Ad Standards description Determination Category Mediasort ascending Determination date
274-00 FOXTEL Management Pty Ltd
FOXTEL - Concorde
Dismissed Media 17/10/2000
301-00 Holeproof
Holeproof - Rio - men's briefs - rotating protuberance
Dismissed Clothing 17/10/2000
314-00 Guinness Australasia Pty Ltd
Guinness A/asia - naked men
Dismissed Alcohol 17/10/2000
September 2003
Case number Ad Standards description Determination Category Mediasort ascending Determination date
282-03 IAG Insurance
IAG - SGIO - girl pretends boy has hit her.
Dismissed Insurance 09/09/2003
May 2011
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0166-11 Drug & Alcohol Services South Australia
Three young women are in the ladies toilet of a nightclub. They see another young woman slumped on the floor of one of the cubicles, leaning against the toilet bowl looking very drunk. The women laugh at her and one of them says she knows this woman from work and that she cannot wait to tell everyone about this. The text, "Drink too much, you're asking for trouble" appears on screen followed by, "Govt. SA/SA Health. DASSA alcohol.sa.gov.au 1300 131 340".
Dismissed Community Awareness 25/05/2011
August 2006
Case number Ad Standards description Determination Category Mediasort ascending Determination date
285-06 H J Heinz Co Australia Ltd
H J Heinz - Big 'n' Chunky Soup - woman eating soup when husband comes home - he kisses her and asks if she's been eating his soup, which she denies - but her voice "as if" comes out deep, like a man's
Dismissed Food/Bev Groceries 08/08/2006
December 2010
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0507-10 EMAP Australia Pty Ltd
The advertisement opens with a very busty young woman serving an enormous kebab to two young men from a kebab van. One of the men is wearing a white tshirt with Zoo written in large red letters across his chest. A male voice over then describes this week's Zoo weekly magazine which features a "real life Russian spy in her undies" and we see the article on the screen. The voice over goes on to say the magazine also features the "ten hottest real girls in Australia" and we see an image of them, too.
Dismissed Media 08/12/2010
May 2014
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0173-14 Pet Rescue
Awareness about adopting pets which shows parents explaining to their pets that they are adopted.
Dismissed Community Awareness 28/05/2014
January 2011
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0518-10 Unilever Australasia
A young man is at a bar in some discomfort as he experiences sweat under the armpits. Another scene at a library shows a similar situation where another young man starts sweating next to an attractive woman. Similar situations are presented at a video store and laundromat until finally the Lynx solution is presented. The voiceover describes the problem as Premature Perspiration.
Dismissed Toiletries 19/01/2011
May 2010
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0192-10 McDonald's Aust Ltd
A family is eating McDonald's at the dinner table. ‘Mum’ tells ‘Dad’ that she ran into their old school friend, Simon, earlier that day, and how Simon has let himself go a bit with 'a little less hair' and 'a bit more around the middle'. In reality ‘Mum’ is still very impressed with the fit, handsome Simon in his suit. The jealous ‘Dad’ describes his rival as “fat boy Simon”, but is actually relieved that his wife has made the right choice by choosing him. The voiceover says “let the stories begin”, to emphasie the “storytelling” theme of this commercial.
Dismissed Food/Bev Groceries 12/05/2010
June 2013
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0199-13 Yum Restaurants International
  The advertisement shows an ordinary looking man eating KFC hot and spicy chicken, which upon eating it, he begins to cry. He is seen by a young, attractive female pet shop owner who gives him a hug. He is then seen by numerous attractive young women wearing very revealing clothing, and is then seen on a boat with about 10 of these women, who pop Champaign and dance around him, caress him, etc.
Dismissed Food/Bev Venue 26/06/2013
July 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
310-09 Youi Car Insurance
Youi Car Insurance 310/09 TV - person obsessivley cleaning glasses "ridiculous habits"
Upheld - Modified or Discontinued Insurance 22/07/2009
February 2006
Case number Ad Standards description Determination Category Mediasort ascending Determination date
10-06 Michael Hill Jewellers Ltd
Michael Hill Jewellers - old man in pool wears gold chain "you won't need a sugar daddy" to buy jewellery
Dismissed Retail 14/02/2006
35-06 Austereo Pty Ltd
Austereo - Triple M - The Cage - crew shown with captions, "small doodle", "arse crack tatoo" "soft balls" "bed wetter" "lends his bum to other blokes" "gets turned on by the Discovery channel etc
Dismissed Media 14/02/2006
December 2004
Case number Ad Standards description Determination Category Mediasort ascending Determination date
317-04 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Fanta - "get an earful" - visual shows an ear sucking Fanta through a straw
Dismissed 07/12/2004
332-04 Inghams Enterprises Pty Limited
Inghams - Chicken Breast Fillets - Late Hubby - annoyed wife tips freshly cooked meal into rubbish bin
Dismissed 07/12/2004
April 2007
Case number Ad Standards description Determination Category Mediasort ascending Determination date
102-07 McDonald's Aust Ltd
McDonald's - Tick Meals - Human Burger - people climbing on top of each other to build human burger
Dismissed 10/04/2007
February 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
32-08 SCA Hygiene Australasia
SCA Hygiene - Libra Invisibles - young man says he wants to know everything about his girlfriend - holds up a sanitary pad
Dismissed Toiletries 13/02/2008
June 2002
Case number Ad Standards description Determination Category Mediasort ascending Determination date
109-02 Just Jeans Group
Just Jeans - Western Cord - man undresses girl, unbottons shirt then jeans, button flies off jeans and shatters bottles and jar
Dismissed Clothing 11/06/2002
July 2013
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0218-13 Mars Confectionery
I wish to inform you of my disgust at an advertisement shown yesterday Sunday 2nd June. This ad showed a man with a crocodile bitting onto his right arm, but seemed to be unconcerned as his interest was on some (chocolate pod).
Dismissed Food/Bev Groceries 10/07/2013
0230-13 Nissan Motor Co (Aust) Pty Ltd
Nissan Pulsar racing through streets to get pregnant woman to hospital and recording their fastest time.
Upheld - Modified or Discontinued Vehicle 10/07/2013
May 2003
Case number Ad Standards description Determination Category Mediasort ascending Determination date
111-03 Holeproof
Holeproof - Antz Pantz - woman on bed with ants crawling up leg.
Dismissed Clothing 13/05/2003
October 2007
Case number Ad Standards description Determination Category Mediasort ascending Determination date
329-07 NIB Health Funds Limited
NIB Health Fund - African marathon runner stops at Athlete's Foot store to read $50 discount offer for joining NIB - camera shows his feet are dirty and bare and bystanders are smiling
Dismissed Insurance 09/10/2007
May 2007
Case number Ad Standards description Determination Category Mediasort ascending Determination date
117-07 SEA FM
SEA FM - man speaks with speech impediment
Dismissed Media 08/05/2007
129-07 Harcourts International Ltd
Harcourts Real Estate - man throws child in air then follows her up
Dismissed Real Estate 08/05/2007
December 2000
Case number Ad Standards description Determination Category Mediasort ascending Determination date
336-00 Valvoline (Aust) Pty Ltd
Valvoline - foetal racing car driver
Dismissed Other 12/12/2000
March 1998
Case number Ad Standards description Determination Category Mediasort ascending Determination date
12-98 Conference of Australian Milk Authorities
Conference of Australian Milk Authorities - milkman
Dismissed 10/03/1998
December 2005
Case number Ad Standards description Determination Category Mediasort ascending Determination date
342-05 Holeproof
Holeproof - Antz Pantz - Nicky Hilton and Kimberley Stewart in underwear at hotel, look around at ants swarming over an after-party mess and order room service to clean up. 'Rex' arrives and proceeds to eat the ants crawling on the girls' legs
Dismissed Clothing 13/12/2005
346-05 BlueScope Steel
BlueScope Steel - Colorbond - Outhouse - man sitting on toilet, with door open so he can gaze at his new roof. Wife's friend and young daughter see him, so he reluctantly closes the door
Dismissed 13/12/2005
June 2010
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0242-10 Transperth WA
The advertisement depicts various cars caught in a traffic jam on the freeway. The cars then merge and transform into a robot (likened to a transformer). The voiceover talks about decreasing the levels of CO2. The robot then transforms into a train, leaving less cars on the freeway.
Dismissed Community Awareness 09/06/2010
September 1998
Case number Ad Standards description Determination Category Mediasort ascending Determination date
134-98 Roadshow Film Distributors Pty Ltd
Roadshow - "Welcome to Woop Woop"
Dismissed Entertainment 08/09/1998
August 2013
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0254-13 Unilever Australasia
New Radox product for shower "Come to life..."
Dismissed Toiletries 14/08/2013
November 2007
Case number Ad Standards description Determination Category Mediasort ascending Determination date
357-07 General Mills Australia Pty Ltd
General Mills - Betty Crocker Warm Delights - girl baking cake and talking to friend on phone about her ideal man "I know he's got a cute bum" - as the microwave pings a man answering her description of "perfect" pops out of the oven
Dismissed Food/Bev Groceries 13/11/2007
May 1999
Case number Ad Standards description Determination Category Mediasort ascending Determination date
137-99 New Generation Clothing
New Generation Clothing - "Man walking down the street"
Dismissed Retail 11/05/1999

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