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E.g., 08/07/2022
E.g., 08/07/2022
May 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0165-11 Nissan Motor Co (Aust) Pty Ltd
Male voice over describes powerful tradies and we see various tradies performing tasks which highlight their strength: one throws a lawnmower over a fence, another uses a leaf blower to dry his hair and another bends a metal rod over his knees. We then see the new Nissan Navara Tradie which is described as the most powerful tradie there is.
Dismissed Vehicle 25/05/2011
May 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0165-12 BMW Group Australia Ltd
Image of a BMW driving on a road and the male seated in the front right hand seat has his elbow resting on the window so it sticks outside the car. The image appears in an international brochure for the BMW X1.
Upheld - Modified or Discontinued Vehicle Print 09/05/2012
June 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0165-13 Chrysler Australia Pty Ltd
A dog travelling with its lady owner to a dog training session in a jeep compass vehicle...it’s in two parts...
Dismissed Vehicle TV - Pay 12/06/2013
0166-13 Chrysler Australia Pty Ltd
Woman is taking her dog to a dog training class - this is the part two where the teacher is now a man.
Dismissed Vehicle 12/06/2013
0178-13 Ford Motor Co of Aust Ltd
Ford Kuga ad - promoting features of the car
Dismissed Vehicle Internet 12/06/2013
0182-13 Holden Ltd
Encouragement of young people to participate in a hot lap in a normal car on a race track to be excited.
Dismissed Vehicle Internet 12/06/2013
May 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0168-15 Citroen Automobiles Australia
The ad starts off saying that their van is "f(beep)ing perfect for plumbers", then repeated the same sentence in regards to electricians etc..
Upheld - Modified or Discontinued Vehicle Radio 13/05/2015
0191-15 Renault Australia
I’d like to complaint about the Renault Cleo ad.  A girl, young and attractive (what else?), says in voiceover: “You can tell a lot about a person from the car they drive”.
Dismissed Vehicle TV - Free to Air 13/05/2015
April 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0169-10 Mercedes-Benz Aust/Pacific P/L
This TV advertisement for a Mercedes-Benz C-Class vehicle titled “Run” depicts a vehicle being driven around various locations in the city, close to buildings but not on a road, and adjacent to waterways. It opens with a man dressed in shorts, t-shirt and sneakers stretching before his workout. When leaving the curb he turns on music with the following text appearing during the advertisement - 'Daytime runing lights", "Turbo charged engine". Whilst driving near or on a wharf the vehicle does a u-turn and the man drinks from a bottle.
Dismissed Vehicle TV - Pay 28/04/2010
April 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0169-18 Nissan Motor Co (Aust) Pty Ltd
For the Nissan Xtrail - shows people walking with headphones, and a woman walks in front of a car with her headphones on. 
Dismissed Vehicle TV - Pay 11/04/2018
August 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0182-10 Hyundai Motor Company Australia Pty Ltd
Opens on a rural road at night. The colour registration of the film has been shifted, the red, the green and the blue layers, altered slightly creating a strange, other-worldly and mesmerizing effect with the ix35 travelling from the country to the city. Voiceover: "the car where everything we have every learned and everything we have ever dreamed comes together.
Dismissed Vehicle 11/08/2010
June 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0186-11 Toyota Motor Corp Aust Ltd
A boy with a toy microphone stands singing On the Road Again by Willie Nelson in a driveway while the rest of his family pack the car. He continues singing whilst in the car, and one of his sisters is shown putting on headphones to listed to a DVD which we can see playing on a drop down screen.
Dismissed Vehicle 08/06/2011
May 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0186-12 Volvo Car Aust Pty Ltd
A black Volvo V60 being driven in a warehouse style environment. The vehicle is driven while music plays in the background and the text appears on screen, “Designed to turn heads. Engineered to perform. Plenty of room for pets. The Dynamic Volvo V60." It also shows a panther jumping into the back of the car.
Upheld - Modified or Discontinued Vehicle 17/05/2012
April 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0186-16 Jaguar Land Rover Australia Pty Ltd
David Pocock and Scott Sio (2 rugby players from the Brumbies of which Landrover is a sponsor of) are driving on an open road.
Dismissed Vehicle TV - Pay 27/04/2016
May 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0188-15 Toyota Motor Corp Aust Ltd
There is a shot of a very young girl entering a river in a bikini, the shot is obviously focusing on her bottom, she is probably only 12.
Dismissed Vehicle TV - Free to Air 27/05/2015
0198-15 Mitsubishi Motors Aust Ltd
"It's a Mitsi". Ad shows various people expressing surprise/envy over a car.
Dismissed Vehicle TV - Free to Air 27/05/2015
June 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0192-19 Fiat Chrysler Australia Pty Ltd
Adverrising the performance of an off road vehicle ..the Jeep it alludes to / suggest speed and Trackhawk
Dismissed Vehicle TV - Free to Air 26/06/2019
May 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0193-17 Ford Motor Co of Aust Ltd
A utility vehicle is shown with a dog in the tray at the back. The dog is seen to grow larger and morph into a wolf? Message: this ute is to other cars as a wolf is to dogs.
Dismissed Vehicle TV - Free to Air 10/05/2017
0194-17 Ford Motor Co of Aust Ltd
The advertisement shows how the vehicle can go through all terrain, including through rivers
Dismissed Vehicle TV - Free to Air 10/05/2017
May 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0193-18 Mercedes-Benz Aust/Pacific P/L
A car advertisement with no #ad showing. https://instagram.com/p/Bg-6eaFF4Hp/
Dismissed Vehicle Internet - Social - Instagram 23/05/2018
June 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0195-13 Nissan Motor Co (Aust) Pty Ltd
TV advertisement for Nissan Pulsar Hatch.
Upheld - Modified or Discontinued Vehicle 19/06/2013
0203-13 Nissan Motor Co (Aust) Pty Ltd
The ad showed a couple one of whom was pregnant timing their trip from home to the hospital in a car .The car gave the impression that it was speeding and when they arrived at the hospital the couple congratulated each other on the time they took as it was only a practice for the real event.
Upheld - Modified or Discontinued Vehicle TV - Pay 19/06/2013
0204-13 Nissan Motor Co (Aust) Pty Ltd
The New Nissan pulsar ad of two people speeding to a hospital - she's pretending she’s pregnant and his timing his effort to get her there.
Upheld - Modified or Discontinued Vehicle Cinema 19/06/2013
0205-13 Nissan Motor Co (Aust) Pty Ltd
The theme of this ad shows a couple in a car speeding and driving aggressively along streets until they turn into the forecourt of a Hospital. The female is shown to be pregnant and the Male announces to the female that he did his best time ever.
Upheld - Modified or Discontinued Vehicle Internet 19/06/2013
June 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0196-14 Llewellyn Motors
The advertisement focuses on a jingle "we won't be beaten" relating to price etc.
Upheld - Modified or Discontinued Vehicle Radio 11/06/2014
0202-14 Nissan Motor Co (Aust) Pty Ltd
Contestants from the programme illustrate how many adults can fit in the vehicle. As an afterthought they let a dog into the vehicle.
Dismissed Vehicle 11/06/2014
0203-14 Chrysler Australia Pty Ltd
A woman is running through an orchard being flirtatious with a man. She sees another man buying fruit from a roadside stall and gets in the car with him and drives off. The fruit vendor implies that she left with a stranger because he has a luxury car.
Dismissed Vehicle 11/06/2014
0206-14 KIA Automotive Australia
Pricing of the Kia motor vehicle
Dismissed Vehicle 11/06/2014
June 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0203-12 Ford Motor Co of Aust Ltd
Two cane toads sitting on a road discussing the secretions from their paratoid glands before moving the discussion to a car approaching in the distance. The toads don't have enough time to move off the road and one of them is squashed by the Falcon EcoBoost. The video was seeded on YouTube and the Falcon Facebook page.
Dismissed Vehicle Internet 13/06/2012
0210-12 Chrysler Australia Pty Ltd
We see various shots of men at different ages starting with a baby, then a boy snorkelling in his bathtub, a librarian, a man skateboarding in a large concrete pipe and a man watching a sunset. The voiceover says, "From the day we're born, we're searching...whatever you do, don't stop searching" and then we see the text, "Jeep. Don't hold back" on screen.
Dismissed Vehicle 13/06/2012
0218-12 Great Wall Australia
A man is shown in a dog kennel with the word "dog" written above the open door and a dog bowl at the front. The voice over explains that he is in the dog house because his wife discovered he had paid over $35,000 for a four wheel drive when he could have bought one from Great Wall for $23,990.
Dismissed Vehicle 13/06/2012
May 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0205-16 Volkswagen Group Australia Pty Limited
Vehicle depicted driving recklessly and at speed , edited to slow motion.
Dismissed Vehicle Internet 11/05/2016
May 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0206-17 Chrysler Australia Pty Ltd
There is a new car on offer - the Alpha Romeo Giuletta.
Dismissed Vehicle TV - Free to Air 24/05/2017
0213-17 Mazda Australia Pty Limited
New Mazda 2- a group of young people picking each other up and travelling to the beach in a mazda.
Dismissed Vehicle TV - Free to Air 24/05/2017
0214-17 Volkswagen Group Australia Pty Limited
It's a TV ad for a new ute talking about 'there is tough and then there's tough ' . The brand is VW Commercial. The ute is the new Amarok Core 4x4.
Dismissed Vehicle TV - Pay 24/05/2017
0226-17 Volkswagen Group Australia Pty Limited
Promotion of the Volkswagon Amarok
Dismissed Vehicle TV - Free to Air 24/05/2017
July 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0207-13 Toyota Motor Corp Aust Ltd
Toyota Kluger - woman talks to receptionist about buying one
Dismissed Vehicle 10/07/2013
0209-13 Suzuki Australia Pty Limited
This ad shows a yellow Suzuki Hatch driving through a multi level car park driven by a youngish driver with a young female passenger.
Dismissed Vehicle TV - Pay 10/07/2013
0230-13 Nissan Motor Co (Aust) Pty Ltd
Nissan Pulsar racing through streets to get pregnant woman to hospital and recording their fastest time.
Upheld - Modified or Discontinued Vehicle 10/07/2013
June 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0212-15 Nissan Motor Co (Aust) Pty Ltd
A simple picture of the car with associated slogan.
Dismissed Vehicle Billboard 10/06/2015
May 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0214-10 Lexus Australia
This Lexus LFA supercar pulls out of a garage on the Mt. Fuji race track. A disclaimer is shown: "Vehicle driven under controlled conditions on a racetrack using a professional driver. Overseas model shown". The camera then shows a few shots of the empty track and the mountain. The LFA drives around the closed track. A voice over tells the audience that 'Clocking speeds of 325km/h the LFA can cover 2700 meters (or 2.7kms) in the time it takes to watch this commercial.' The ad then shows the LFA badge and the super ‘Yes.
Dismissed Vehicle TV - Pay 26/05/2010
0215-10 Lexus Australia
This Lexus LFA supercar pulls out of a garage on the Mt. Fuji race track. A disclaimer is shown: "Vehicle driven under controlled conditions on a racetrack using a professional driver. Overseas model shown". The camera then shows a few shots of the empty track and the mountain. The LFA drives around the closed track. Voiceover tells the audience that 'Clocking speeds of 325km/h the LFA can cover 2700 meters (or 2.7kms) in the time it takes to watch this commercial.' The ad then shows the LFA badge and the super ‘Yes.
Dismissed Vehicle 26/05/2010
June 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0223-10 Nissan Motor Co (Aust) Pty Ltd
A Nissan Dualis Hatch is shown being driven through empty streets whilst MC Hammer's song "Can't touch this" plays in the background. Paintballs are fired at the car from various angles and the car dodges them throughout the advertisement. The car drives in to an indoor carpark, up to the top of the building then drives off the top. It rolls over in midair before landing in a garbage skip and then driving off. The final over is "Shift the way you drive"
Dismissed Vehicle 09/06/2010
0227-10 Toyota Motor Corp Aust Ltd
A car freighter truck is driving along a remote country road, loaded up with Toyota Corollas. Out in the distance, the driver notices something on the road: a puppy. The driver gets out and walks towards the puppy. Then a person in camouflage leaps up and sounds a horn. This causes many different people, in various forms of camouflage to jump out and they all run towards the Corollas. The voice over says “some people would do almost anything to get their hands on the new look Corolla hatch”.
Dismissed Vehicle TV - Pay 09/06/2010
July 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0223-11 Ford Motor Co of Aust Ltd
Features of the new Ford Territory Diesel are described by a female Ford Engineer and we see the Territory being driven on normal roads as well as on dirt tracks.
Dismissed Vehicle TV - Pay 13/07/2011
0235-11 BMW Group Australia Ltd
A BMW X1 being driven in a variety of settings – on the road, on the beach, through the snow etc with 4 passengers on board. At the 15 second mark in the commercial the moving footage of the car is replaced with a still shot of the BMW X1 sDRIVE18i and the voice over says “The BMW X1 sDrive18i with Automatic Transmission now available from $49,900 drive away, for a limited time. Unplanned adventures begin at your participating BMW Dealer today”. The commercial ends with the BMW logo and picture of the car.
Dismissed Vehicle 13/07/2011
May 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0229-18 Ford Motor Co of Aust Ltd
A 4 wheel drive vehicle being driven at speed through a pristine stream and dogs late running through delicate sand dune retention growth vines
Dismissed Vehicle TV - Free to Air 09/05/2018
June 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0230-16 Bentley Motors Ltd
Wheels Magazine placed this advertisement on their web-site.  From the text below, they claim: " Late last year, Pommie journo Ben Oliver thought he could do better than that. So he arranged for Bentley to lend him a Continental GT Speed. Bowe had previously maxed out the Continental himself, having been hired by Bentley to drive it for a video they produced of the event. He even got a bit more speed out of it."So clearly Bentley paid the driver so they could produce the video and they lent them the car.
Upheld - Modified or Discontinued Vehicle Internet 08/06/2016
0231-16 Mercedes-Benz Aust/Pacific P/L
While driving at a sedate speed through picturesque mountains a couple reach a ferry stop. One character suggests to the other, 'if we take the ferry we could save an hour'. The suggestion is the ferry is an hour faster than how long it takes to drive the route. The other member of the couple accepts this as a challenge to shave an hour off the time and equal or beat the ferry , 'challenge accepted', and the couple race back to their car. The music speeds up, the car is shown at various swelling curves of the road, and the suggestion is that the race is on.
Dismissed Vehicle Internet 08/06/2016
July 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0231-14 KIA Automotive Australia
The advert has a lady driving a Kia Sportage with 1 hand on the steering wheel all the way through the advert. She and her passengers including a child in the rear are singing to loud music.
Dismissed Vehicle TV - Free to Air 09/07/2014

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