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Ad Standards Community Panel Cases

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E.g., 20/06/2022
E.g., 20/06/2022
June 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0178-21 Honey Birdette
This advertisement features a woman wearing white lace lingerie. The video pans from her upper body to her lower body, following her hands and she runs them down her body.
Upheld - Not Modified or Discontinued Lingerie TV - Out of Home 23/06/2021
0183-21 DoorDash
This advertisement which appeared on Snapchat depicts a phone sitting on the ledge of a vehicle display screen with no apparent method of attachment.
Upheld - Not Modified or Discontinued Professional Service Internet - Social - Other 23/06/2021
July 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0212-21 Tropeaka
This series of stories posted to the @sarah's_Day Instagram account feature: - a woman's hand holding a bottle ladled 'hair complex' moving it from side to side. Text on the screen says, "I feel like my hair has already come such a long way! I've been taking these of over a month now! @tropeaka" - a close up of the bottle with the ingredient list circled, a line of raised hands emoji's and the words "Based off Chinese medicine". - two pictures, one of a woman holding her hair out and the other pushing her hair back to show the hair line.
Upheld - Not Modified or Discontinued Health Products Internet - Social - Instagram 28/07/2021
August 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0220-21 Stax.
This Instagram Story on the @_lilybrown account features a woman speaking to camera about the breakfast she is making. She then begins speaking about the tights she is wearing and shares the brand (verbally and in text), a discount code and details about them restocking.
Upheld - Not Modified or Discontinued Clothing Internet - Social - Instagram 11/08/2021
September 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0261-21 Eco Tan
This Instagram story posted by the @georgiestevenson account features an image of two tanning products on a bathroom sink and the captions, "last of the baby shower prep", "Two layers of my fave cacao tanning mousse & face tan water", "@ecotan" and "DC: georgieloves for 20% off".
Upheld - Not Modified or Discontinued Health Products Internet - Social - Instagram 22/09/2021
October 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0270-21 Australian Research & Space Exploration
This email advertisement featured the text, "Ahoy there it's Clintern! Kath chucked this on my desk and I reckon it means...We have SUPER LIMITED SUPPLY of BRAND NEW VELCRO WALLETS!" There is an image of a wallet on the desk with pieces of ham folded into it to resemble the shape of a vulva, and an open tin of fish next to it. A post-it note on the desk has the words, "This is the only one of these you'll ever get! - Kath" written on it.
Upheld - Not Modified or Discontinued Retail Email 13/10/2021
0277-21 With Jean
This Instagram Story advertisement features an image of a woman in a green and orange checked bikini. The woman is sitting on the edge of a chair, and reclining so her head rests on her arms on the table. Information on the product name and a link to the website is provided.
Upheld - Not Modified or Discontinued Clothing Internet - Social - Instagram 13/10/2021
October 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0291-21 Honey Birdette
This advertisement depicts a woman in blue bra and underpants. The underpants are strappy and a large portion of her buttocks are visible. Her body is faced away from the viewer however her face is turned towards the viewer. She is posed with her hands on the outside of her upper thighs.
Upheld - Not Modified or Discontinued Lingerie TV - Out of Home 27/10/2021
November 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0312-21 Honey Birdette
This advertisement contains two images featuring the lingerie style George.
Upheld - Not Modified or Discontinued Lingerie TV - Out of Home 10/11/2021
November 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0327-21 Honey Birdette
This advertisement on a TV in the front window of a store features a still image of a woman in pink lingerie. She is posed squatting and leaning forward. She is wearing a collar with a chain pulling away from it, out of frame.
Upheld - Not Modified or Discontinued Lingerie TV - Out of Home 24/11/2021
0329-21 Honey Birdette
This advertisement on a TV in the front window of a store features a still image of two women in red lace lingerie. One of the women is standing behind the other, and she is wearing a blindfold which features the words "Tease me. Fuck me."
Upheld - Not Modified or Discontinued Lingerie TV - Out of Home 24/11/2021
0330-21 Honey Birdette
This advertisement on a TV in the front window of a store features a still image of two women in pink strappy lingerie. One of the women is pictured from behind with a large amount of her buttocks and gluteal cleft visible through the lingerie.
Upheld - Not Modified or Discontinued Lingerie TV - Out of Home 24/11/2021
0331-21 Honey Birdette
This advertisement on a TV in the front window of a store features a still image of two women standing on a street at night. The woman on the right is wearing a black skirt and corset top and the woman on the left is wearing black lingerie and her legs are separated by a spreader. The first woman is holding a riding crop with the end pressed against the buttock of the second woman.
Upheld - Not Modified or Discontinued Lingerie TV - Out of Home 24/11/2021
0332-21 Honey Birdette
This advertisement on a TV in the front window of a store features a still image of two topless women. The woman in the centre is wearing red latex briefs and stockings and a red collar with a chain attached. She is covering her breasts with her hands. The woman behind her is only visible from the torso upwards. Her breasts are hidden from view behind the first woman. The first woman's legs are open and a man in a rabbit mask and harness is crawling between her legs.
Upheld - Not Modified or Discontinued Lingerie TV - Out of Home 24/11/2021
December 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0328-21 Honey Birdette
This advertisement on a TV in the front window of a store features a still image of a woman wearing red latex tights and gold nipple pasties. Behind her is a topless man in a pig mask.
Upheld - Not Modified or Discontinued Lingerie TV - Out of Home 08/12/2021
February 2022
Case number Ad Standards description Determinationsort descending Category Media Determination date
0037-22 Tropeaka
This Instagram advertisement is two stories on the @sarahs_day account.
Upheld - Not Modified or Discontinued Food/Bev Groceries Internet - Social - Instagram 23/02/2022
April 2022
Case number Ad Standards description Determinationsort descending Category Media Determination date
0073-22 Honey Birdette
This Facebook advertisement includes a video of a woman in black 'belle' style lingerie smoking a cigar. She pulls on her stockings and there is close up footage of the details on the bra.
Upheld - Not Modified or Discontinued Lingerie Internet - Social - Facebook 13/04/2022
0065-22 Honey Birdette
This advertisement features the lingerie style Liva. It depicts a woman wearing a blue bra, suspenders and stockings. She is shown from the side, sitting astride an object and leaning forward. Her head is tilted back, her eyes are closed and her mouth is open.
Upheld - Not Modified or Discontinued Lingerie Poster 13/04/2022
0074-22 Honey Birdette
This poster advertisement features a woman wearing black lace lingerie and a cowboy hat with a cigar in her mouth. The word 'Belle' is superimposed over the image.
Upheld - Not Modified or Discontinued Lingerie Poster 13/04/2022
April 2022
Case number Ad Standards description Determinationsort descending Category Media Determination date
0087-22 Wicked Campers
This transport advertisement with SA registration S299 BTJ features the slogan, "Back in my day blowin' a tranny was car trouble".
Upheld - Not Modified or Discontinued Vehicle Transport 27/04/2022
March 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0005-11 Sly Underwear
A tattooed man wearing underpants with a hand gun print, and holding a chain apparently connected to a collar around the neck of each of two underwear-clad women.
Upheld - Modified or Discontinued Clothing Print 09/03/2011
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0005-15 Liquor Alliance (VIC)
Making people more thirsty
Upheld - Modified or Discontinued Alcohol TV - Free to Air 28/01/2015
0008-15 Sinchies
Email sent out about smuggling alcohol in pouches from company that make them.
Upheld - Modified or Discontinued Retail Internet 28/01/2015
0009-15 North Wollongong Hotel
Signage (posters) is currently installed on multiple telegraph poles along a stretch of the Princes Hwy at Blakehurst (NSW) on the northern side of the Tom Uglys Bridge. This signage extends for a range of approximately 1km on both sides of the road.
Upheld - Modified or Discontinued Entertainment Poster 28/01/2015
0010-15 Smirkey's Sports
Advertisement appears on television.
Upheld - Modified or Discontinued Retail TV - Free to Air 28/01/2015
0011-15 Fernwood Fitness Centres Aust Pty Ltd
The Fernwood health club ad shows two females on a bike without bike helmet as required by law.
Upheld - Modified or Discontinued Sport and Leisure TV - Free to Air 28/01/2015
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0005-16 Entertainment One
Preview of upcoming movie release 'Dirty Grandpa'.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 10/02/2016
0006-16 Liquor Alliance (VIC)
Thirsty camel advertisement for free water.
Upheld - Modified or Discontinued Alcohol Radio 10/02/2016
0007-16 Coty Australia Pty Ltd
It was an advertisement for women's perfume which depicted a young woman dressed in black lingerie who was posing in a sexually suggestive manner.
Upheld - Modified or Discontinued Toiletries Cinema 10/02/2016
0020-16 Ultra Tune Australia
Ad for car servicing featuring two women in a car caught on a train track.
Upheld - Modified or Discontinued Automotive TV - Free to Air 10/02/2016
0029-16 Carlton and United Breweries
The advertisement was an image that showed a hand offering a beer to a kangaroo who was reaching out to hold it and the caption "Kangabrew"
Upheld - Modified or Discontinued Alcohol Internet - Social - Other 10/02/2016
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0007-12 Leading Edge Telecoms
The advertisement opens with a close up of a woman’s chest. She is wearing a white t-shirt with the words, “Do you know where your assets are?” emblazoned across the front. The camera pans out and we see the woman is standing next to a blue ute with the words, “Leading Edge Telecoms” written on the side. A male voice over talks about how the Navman Wireless asset tracker can help cut costs.
Upheld - Modified or Discontinued Telecommunications 08/02/2012
0010-12 Compare Insurance
Insurance geek extraordinaire character ‘Eugene’, heads off on holiday without travel insurance. He is featured in various holiday scenarios being menaced by a big guy representing ‘Big Risk’ – holidaying without travel insurance. Eugene cuts risk down to size in a comical Benny Hill way by chasing him across a field with a chainsaw. The same holiday scenarios are then featured as a more pleasurable holiday experience with a smaller guy representing ‘Little Risk’ – holidaying with travel insurance.
Upheld - Modified or Discontinued Insurance 08/02/2012
0011-12 Compare Insurance
Insurance geek extraordinaire character ‘Eugene’, heads off on holiday without travel insurance. He is featured in various holiday scenarios being menaced by a big guy representing ‘Big Risk’ – holidaying without travel insurance. Eugene cuts risk down to size in a comical Benny Hill way by chasing him across a field with a chainsaw. The same holiday scenarios are then featured as a more pleasurable holiday experience with a smaller guy representing ‘Little Risk’ – holidaying with travel insurance.
Upheld - Modified or Discontinued Insurance Cinema 08/02/2012
0027-12 4Play Adult Store
Advertisement for 4Play Adult Store featuring images of women wearing lingerie. There is also a 'spot the difference' competition featuring two images of a woman wearing black underwear with four differences between the two images and the chance to win a free gift valued at $30 if you manage to spot the four differences.
Upheld - Modified or Discontinued Sex Industry Print 08/02/2012
January 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0010-13 Domayne
The print advert is of two (apparently unsupervised) children sleeping beside a Christmas tree (with pillows/blanket) that has paper-wrapped gifts underneath and 15 lit candles.
Upheld - Modified or Discontinued Retail Print 16/01/2013
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0013-11 Motor Accident Commission SA
15 second radio commercial in which a young girl wonders why the listener doesn't bother to wear a seatbelt, culminating with the question ""Because you can't be f***ed?"", with the rude word 'bleeped'.
Upheld - Modified or Discontinued Community Awareness Radio 09/02/2011
0032-11 Mistletone Enterprises
An A2 size colour poster to promote the Melbourne concert by acclaimed Canadian electronic/art-rock band Holy Fuck at The Hi-Fi on Thursday, 3 February 2011. The band's name is in coloured bold capitals and takes up almost half of the poster.
Upheld - Modified or Discontinued Entertainment Poster 09/02/2011
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0016-17 Brand Collective
I went to look at shoes and went to their contact page and was confronted by the main image on their contact page which has two gay guys with one with his hands down another’s pants, depiction of basically what looks like an orgy in the car, and a guy and girl with essentially no clothes on. https://www.volley.com.au/contacts
Upheld - Modified or Discontinued Clothing Internet 08/02/2017
0033-17 Anytime Fitness
Flyer for Anytime Fitness 570 President Avenue Caringbah
Upheld - Modified or Discontinued Sport and Leisure Mail 08/02/2017
0034-17 Anytime Fitness
#F*CK Unfit. inspirational message with swearing
Upheld - Modified or Discontinued Sport and Leisure Poster 08/02/2017
0035-17 Anytime Fitness
The advertising is a new campaign by Anytime Fitness to market their gym memberships and new gym exercise app.
Upheld - Modified or Discontinued Sport and Leisure Internet - Social - Facebook 08/02/2017
January 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0022-19 Ultra Tune Australia
TV advertisement for Ultra Tune featuring Charlie Sheen
Upheld - Modified or Discontinued Automotive TV - Free to Air 23/01/2019
February 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0023-13 Centrepoint Tamworth
Banner on side of building - 3/4 metres wide - showing a pair of breasts with the words "Double the fun" written across them.
Upheld - Modified or Discontinued Outdoor 13/02/2013
January 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0026-13 Honey Birdette
The poster is of a giant lingerie model wearing a pink bra and underwear that is extremely low cut and revealing.
Upheld - Modified or Discontinued Clothing Poster 30/01/2013
0030-13 Tremonti Jewellery
Ad opens with 3 sets of women’s legs displayed, legs crossed at the ankles. The next scene shows 3 hands with jewellery boxes over the legs. The next shot then shows the jewellery boxes with rings displayed and the woman’s legs open wide.
Upheld - Modified or Discontinued Retail Cinema 30/01/2013
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0027-18 Ultra Tune Australia
A group of women dressed for a night out walk through a dark street in Melbourne only to find the tyre on their car is flat. They are confronted by a gang of men, one of them holding a baseball bat. One of the men smashes the car headlight with the bat after asking in a threatening voice if they have "car trouble". Then actor Jean-Claude Van Damme comes to their rescue.
Upheld - Modified or Discontinued Automotive Internet - Social - Other 07/02/2018
February 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0030-14 Enhance Clinic
It has a nude woman on it with a single line of the word Enhance across the nipple of the breast and her hand slightly over the vagina area.
Upheld - Modified or Discontinued Beauty Salon Billboard 12/02/2014
0033-14 Kellogg (Aust) Pty Ltd
Description of advertisementWe write to complain about the Kellogg “Coco’s Beats” website, http://cocopops.kelloggs.com.au/cocopops/. The website invites children, with their parents, to ”jam” to “beats”, using web cam and Coco Pops packaging to undertake musical activities. The website requires a specially marked box of Kellogg’s Coco Pops, which has a picture of licenced character “Coco” the monkey, sitting at a drum kit.
Upheld - Modified or Discontinued Food/Bev Groceries Internet 12/02/2014
May 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0032-14 Mardi Gras Sydney
Avant Card postcard for #There's only oneparty. The party.org.au. The image by Elvis Di-Fazio depicts an oiled and naked man sitting on the back of a female dressed in black underwear and fish-net stockings - symbols of a sex. She is crouched on all fours on top of a kitchen bench dressed in leoards and stilettoes. He is laughing and obviously having a gret time and is about to slap her behind (ie he is 'riding' the female). He is holding a botle and wineglass with melon balls in his other hand.
Upheld - Modified or Discontinued Sport and Leisure Print 14/05/2014

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