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E.g., 06/07/2022
E.g., 06/07/2022
November 1999
Case number Ad Standards description Determination Category Mediasort ascending Determination date
360-99 AAPT Ltd
AAPT - SmartChat - Mark Ella, Rugby match.
Dismissed Telecommunications 09/11/1999
361-99 Dairy Farmers
Dairy Farmers - Dare -'bitch'
Dismissed 09/11/1999
362-99 Dairy Farmers
Dairy Farmers - Dare - 'butt ugly'
Dismissed 09/11/1999
363-99 Toyota Motor Corp Aust Ltd
Toyota - Echo - 'The world's full of rules - Why follow them?'
Dismissed 09/11/1999
366-99 Toyota Motor Corp Aust Ltd
Toyota - Prado - car passes through wall of flames to volcanic landscape.
Dismissed 09/11/1999
October 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
361-08 Bonds Industries Ltd
Bonds - T-shirts - teens in car stripping to underwear
Dismissed Clothing 08/10/2008
362-08 Theatre Tours Australia Pty Ltd
Theatre Tours - Busting Out - older ladies promoting nude show
Dismissed Entertainment 08/10/2008
368-08 Thrifty Link Hardware
Thrifty Link Hardware - Red Symons hits child in face with ball, knocking glasses off, then swings him too high and tells scary bedtime stories
Dismissed 08/10/2008
369-08 Bonds Industries Ltd
Bonds - Berlei - women expose chests to decide what bras will suit them
Dismissed Clothing 08/10/2008
370-08 Kimberly-Clark Aust Pty Ltd
Kimberly-Clark - Kotex U - beaver deciding what underwear to choose
Dismissed Toiletries 08/10/2008
August 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
361-09 Kimberly-Clark Aust Pty Ltd
Kimberly-Clark - Kotex Beaver 361/09. Man lying on the ground and woman talking about what she would take to a deserted island.
Dismissed Toiletries 12/08/2009
February 2001
Case number Ad Standards description Determination Category Mediasort ascending Determination date
362-00 Hoolihan's Lawyers
Hoolihan's Lawyers - Not Guilty
Dismissed 13/02/2001
363-00 John Danks & Son Pty Ltd
John Danks & Son's Home Hardware - helium gas
Dismissed 13/02/2001
364-00 Simplot Aust Pty Ltd
Simplot - Leggo Stir Through Sauces - Italian speaking Gough Whitlam
Dismissed 13/02/2001
365-00 Freedom Furniture Ltd
Freedom Furniture - Santa Claus
Dismissed 13/02/2001
367-00 Estee Lauder Group of Companies
Estee Lauder Group - DKNY fragrance - couple in city
Dismissed Toiletries 13/02/2001
369-00 Arnott's Biscuits Ltd
Arnott's - Tim Tams - cushion over genitals
Dismissed 13/02/2001
October 2003
Case number Ad Standards description Determination Category Mediasort ascending Determination date
362-03 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna - Red & silver cars shown with no number plates - 'We didn't stop at ----'
Dismissed 14/10/2003
364-03 Gillette Australia Pty Ltd
Gillette - Dufour - 4 bikini girls 'Why do one?. Dufour'
Dismissed Toiletries 14/10/2003
December 2005
Case number Ad Standards description Determination Category Mediasort ascending Determination date
362-05 Lever Rexona
Lever Rexona - Lynxjet - big-busted airline flight attendants exhibiting sex services they offer inflight
Dismissed Toiletries 13/12/2005
369-05 Funbox Pty Ltd
Funbox - Gold Coast Girls - 4 women scantily dressed showing the sexual activities they get up to in their shared house
Dismissed Other 13/12/2005
370-05 Telstra - Sensis Pty Ltd
Telstra-Sensis - Yellow Pages - woman phones bar looking for husband, describing him as having a laugh like a hyena
Dismissed Telecommunications 13/12/2005
September 2006
Case number Ad Standards description Determination Category Mediasort ascending Determination date
362-06 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Nurofen - Samantha Perkins tells Georgie Parker she takes Nurofen Plus for strong pain, and Nurofen for mild pain. "I take Nurofen at the slightest sign of pain"
Upheld - Modified or Discontinued Health Products 12/09/2006
November 2007
Case number Ad Standards description Determination Category Mediasort ascending Determination date
362-07 Harvey Norman
Harvey Norman - sale items "You'll love the picture, whilst she'll love the look"
Dismissed Retail 13/11/2007
363-07 Kate Morgan
Kate Morgan - weight loss - teenage boy at breakfast, still very sleepy and vague, so when his Mum walks past, having lost much weight, he asks his Dad "Who was that lady?"
Dismissed Other 13/11/2007
367-07 Ford Motor Co of Aust Ltd
Ford - Fiesta - models standing in front of different cars - all white people except for an Indian woman wearing a sari
Dismissed 13/11/2007
369-07 Novartis Consumer Health A/asia Pty Ltd
Novartis Consumer Health - Nicotinell - (TV) - revised 23/07 version features B&W photos from previous campaign
Upheld - Modified or Discontinued Health Products 13/11/2007
August 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
362-09 Nissan Motor Co (Aust) Pty Ltd
Nissan 362/09 shows 3 cars on mountain ranges and then on busy intersection
Dismissed 26/08/2009
364-09 Roadshow Film Distributors Pty Ltd
Roadshow Film Distributors 364/09 - Drag me to hell movie trailer
Dismissed Entertainment 26/08/2009
370-09 Coca-Cola South Pacific Pty Ltd
Coca-Cola - (370/09) 'girlfriend/five year plan
Dismissed Food/Bev Groceries 26/08/2009
371-09 Meat & Livestock Australia Ltd
MLA 371/09 - "Wake Up" TV Sam Neil with Denis the Orangutan riding a bike and dancing.
Dismissed Food/Bev Groceries 26/08/2009
November 2003
Case number Ad Standards description Determination Category Mediasort ascending Determination date
363-03 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Mortein Professional - man sprays without mask.
Dismissed 11/11/2003
366-03 Virgin Mobile (Australia) Pty Ltd
Virgin Mobile - four advertisements in which “Warren” invites ladies to text him for only 5 cents on his Virgin mobile
Dismissed Telecommunications 11/11/2003
368-03 BHP Steel Ltd
BHP Steel - Colorbond - couple kiss on driveway while looking at roof.
Dismissed 11/11/2003
February 2005
Case number Ad Standards description Determination Category Mediasort ascending Determination date
363-04 Novartis Pharmaceuticals Pty Ltd
Novartis Pharma - Lamisil - animated toe lifts back for fungus to crawl in
Dismissed Health Products 08/02/2005
366-04 Newcastle Permanent Building Society
Newcastle Permanent - "No means No" campaign - no fees for home loan, but using text used to counsel rape victims
Dismissed Finance/Investment 08/02/2005
370-04 Bank of South Australia
Bank of SA - rural services - rear view of cow as it uses ATM
Dismissed Finance/Investment 08/02/2005
October 2006
Case number Ad Standards description Determination Category Mediasort ascending Determination date
365-06 1800 Reverse
1800 Reverse - teen girl shows friend tattoo on her back which she says her mum helped her design and is supposed to mean "Friends & Family" - when she sees it in a mirror, the actual words are "1800 Reverse"
Dismissed Telecommunications 10/10/2006
368-06 Domino's Pizza Australia Pty Ltd
Domino's - Two For Tuesday - two girls in bikinis embraced by a man "You can have more fun with Two for Tuesday" - ends with a second male joining them
Dismissed Food/Bev Groceries 10/10/2006
September 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
367-09 Meei
Meei TV advertisement features a clad woman rotating and wearing a g-string. Also before and after face shots etc
Dismissed Health Products 09/09/2009
February 2002
Case number Ad Standards description Determination Category Mediasort ascending Determination date
37-02 FOXTEL Management Pty Ltd
FOXTEL - Summer television campaign - 'Kung Fu Lesbian Space Massacre 3' - "where the alien's face gets eaten by cockroaches"
Dismissed Media 12/02/2002
March 2003
Case number Ad Standards description Determination Category Mediasort ascending Determination date
37-03 Sancella Pty Ltd
Sancella - Libra Tampons - man dangles tampons in front of kitten.
Dismissed Toiletries 11/03/2003
March 2005
Case number Ad Standards description Determination Category Mediasort ascending Determination date
37-05 Nova 100
Nova 100 - animated Hughesy, Kate & Dave characters lure a Nova 100 logo into the car, there is also reckless driving and a character being swung around on a Hills Hoist clothes line
Dismissed Media 08/03/2005
February 2007
Case number Ad Standards description Determination Category Mediasort ascending Determination date
37-07 Nestle Ice Cream
Nestle - Peters Drumstick - crowd of men & women at pool, men look at particular woman and their partners hit them in the back of the head
Dismissed Food/Bev Groceries 13/02/2007
February 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
37-08 KIA Automotive Australia
KIA - Sportage - woman in car doesn't want to answer her mobile so she holds it up to the ear of the driver to speak, when his phone rings she answers for him
Dismissed 13/02/2008
April 1998
Case number Ad Standards description Determination Category Mediasort ascending Determination date
37-98 Ford Motor Co of Aust Ltd
Ford - Explorer 4WD - baby
Dismissed 14/04/1998
February 1999
Case number Ad Standards description Determination Category Mediasort ascending Determination date
37-99 Smith's Snackfood Co Ltd The
Smith's Snackfood - Doritos - "Science lab"
Dismissed 09/02/1999
November 2007
Case number Ad Standards description Determination Category Mediasort ascending Determination date
370-07 Advanced Medical Institute
AMI - parked car rocking as another drives up and starts rocking too. Second car stops rocking abruptly and woman asks "Is that it?" while the first car goes on and on
Dismissed 19/11/2007
371-07 Carpet Call
Carpet Call - Paradoor Flooring - glass ashtray with half-smoked cigarette to prove smell of tobacco smoke won't affect product
Dismissed 19/11/2007
October 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
371-08 Ateco Automotive Pty Limited
Ateco - Fiat - blue Fiat van crossing and straddling an unbroken line
Dismissed 30/10/2008

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