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E.g., 08/07/2022
E.g., 08/07/2022
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0066-18 Sunraysia Marine
Radio commercial
Upheld - Modified or Discontinued Vehicle Radio 07/02/2018
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0069-17 Trelly's Tackle World Shepparton
Trelly's Tackle World was advertising an Australia Day sale with an offer of 'free pork kebabs' with the subtitle 'Halal or Haram?' underneath. This is suppose to happen on the 27th February 2017.
Upheld - Modified or Discontinued Retail Print 08/02/2017
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0070-16 Caputo and Sons
I would like to complain regards the TV ad for Capputua Sons fish market Pf Pirie South Australia.
Upheld - Modified or Discontinued Retail TV - Free to Air 24/02/2016
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0071-15 Ashley Madison - Avid Life
Ashley Madison advertising that if you want someone other than your wife join this club. U tube Ashley Madison it will come up with the ad.
Upheld - Modified or Discontinued Professional Services TV - Pay 11/03/2015
0072-15 Vaporfresh
An advertisement for Vapefresh, a smokeless cigarette replacement with several different flavours. may be plugged into a USB charger, and electronic product.
Upheld - Modified or Discontinued Other TV - Free to Air 11/03/2015
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0071-16 Sportsbet
Guys hanging around in numerous circumstances "trusting" their intuition - described as "man truition".
Upheld - Modified or Discontinued Gambling TV - Free to Air 09/03/2016
0099-16 Fantastic Framing
"We can shoot your wife and frame your mother-in-law, if you want we can hang them too". Vehicle nsw rego: WQZ 819
Upheld - Modified or Discontinued Professional Services Transport 09/03/2016
March 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0072-14 Oporto Franchising Pty Ltd
This ad portrays violence - Mexican drug cartel kidnapping and violence. One character is tied to a chair and has a sack bag over his head and another has a butcher's chopping knife while another is intimidating the victim.
Upheld - Modified or Discontinued Food/Bev Venue 26/03/2014
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0072-17 Bakers Delight
Bakers Delight billboard poster promoting items for inclusion in children's lunch boxes. Specifically featured are M&M finger buns.
Upheld - Modified or Discontinued Food/Bev Groceries Billboard 22/02/2017
0086-17 Flat Rate Now
The advertisement is an image of a very large breasted woman holding an ipad just between her breasts with a message about next generation flat rate pricing, cloud table based pricing catalogue for selling, quoting and invoicing with messages about being in control. It is a paper flyer being placed in household letter boxes.
Upheld - Modified or Discontinued House Goods Services Poster 22/02/2017
March 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0075-12 Mossimo
Window display with the words "Peep show" and "take a peek inside" accompanied by images of men and women in lingerie. In one image the woman is pulling at the man's underpants so that they are coming away from his waist.
Upheld - Modified or Discontinued Clothing Poster 14/03/2012
0076-12 Mossimo
Facebook and email campaign which encourages people to upload pictures of themselves or to check out Miss Universe Australia in her own Mossimo Peep Show.
Upheld - Modified or Discontinued Clothing Internet 14/03/2012
0091-12 Against Animal Cruelty Tasmania
Close up image of a woman's face. One side of her face is covered in burns and sores and appears to be swollen. An animal's foot is applying mascara to her right eye. The text reads, "This won't hurt a bit....Stop animal testing."
Upheld - Modified or Discontinued Community Awareness Billboard 14/03/2012
0095-12 Honey Birdette
Image of a woman in red lingerie, stockings and shoes. The bra is low cut and her nipples appear to be covered with gold shields. Above her it is written, "It's burlesque baby".
Upheld - Modified or Discontinued Clothing Poster 14/03/2012
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0081-15 Actron Air
The ad features people of different races wearing items of Australian national colours. Ie: asian man wearing green and gold hat with kangaroo on it with a voice over urging people to only buy Australian made and avoid purchasing inferior overseas goods masquerading as Australian. 
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 25/03/2015
0082-15 Actron Air
The Advertisement is promoting Actron Air, as an all Australian Brand. It's male actors shot on a white backdrop and portrays an Asian man wearing an Australian hat and depicted as being "fake"
Upheld - Modified or Discontinued House Goods Services TV - Pay 25/03/2015
0091-15 Northern Rock Pest Control
Man forgets to add something and is slapped and sworn at...the word Malaka is used
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 25/03/2015
0104-15 Australian Insurance Holdings
The company shows “Captain Risky” bathing in a hot tub with innumerable electric extension leads plugged in an ad apparently “live”. He suffers no effects of electrocution even though the expansion boards and leads are sparking when water from the hot tub splashes over the side directly onto them whilst he is still in the hot tub.
Upheld - Modified or Discontinued Insurance TV - Free to Air 25/03/2015
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0085-18 Mr Wongs Hydraulics
The promotion material is RACIST and insulting. The image of the cartoon man is offensive and the tag line mocks those from the Asian community,
Upheld - Modified or Discontinued Automotive Internet - Social - Facebook 07/03/2018
0097-18 The Smith Family
A blonde woman is seen driving a grey 4WD, with her child in the back. She stops the vehicle in a schoolzone, directly in front of a pedestrian crossing. The child starts to get out of the car, while the mother watches, first as a group of young children go skipping across the pedestrian crossing, without looking to see if any vehicles are approaching, then followed by a young, small child who also crosses the road (without stopping or looking, at all for oncoming traffic), looking very depressed. The mother looks very concerned and pensive.
Upheld - Modified or Discontinued Community Awareness TV - Free to Air 07/03/2018
0099-18 Carlton and United Breweries
Carlton & United Breweries (CUB) is using fear of the ‘Ginger Gene’ to launch its new Rusty Yak Ginger Ale – which will initially be found hidden amongst regular Yak six packs.The campaign for Rusty Yak says the ‘Ginger Gene’ – which has “been floating around in human DNA surprising families for generations” – has been discovered in beer and consumers need to stop it from spreading further.
Upheld - Modified or Discontinued Alcohol TV - On Demand 07/03/2018
0101-18 Carlton and United Breweries
http://www.adnews.com.au/campaigns/cub-campaigns-to-save-the-world-from-gingers-for-rusty-yak
Upheld - Modified or Discontinued Alcohol Internet 07/03/2018
0105-18 Nando's Australia Pty Ltd
The advert states to celebrate the relaunch of Nandos Nedlands they are offering free lunch from 11am - 2pm.
Upheld - Modified or Discontinued Food/Bev Venue Internet - Social - Facebook 07/03/2018
March 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0086-13 Street Strider Australia
The advertisement for Street Strider's shows adults and children riding in groups, spread out across pedestrian paths, and on roads and going downhill into the direction of what would be oncoming traffic (i.e. on the wrong side of the road), swerving from side to side across the road and so as well as in high traffic areas such as the beach.
Upheld - Modified or Discontinued Sport and Leisure 27/03/2013
0090-13 I Am Duckeye
Poster for 'I Am Duckeye' event, seen in Plain Street, Frankston near Braap motorbike store includes an image of a naked man with something covering his genitals and 3 young children are with him in the photograph.
Upheld - Modified or Discontinued Entertainment Poster 27/03/2013
0092-13 Sure Deal
Advertisement for Shisha pipes: “Keep your wallet (and your health) from going up in smoke with Tobacco free E-Shish pipes.Highlights:• Tobacco-Free, Nicotine-Free Fruity E-Shisha Pipes!• Check Out the Video Below!• Zero Tar or Toxins Make them a Great Smoking Alternative!• MASSIVE Sensation Across U.S.
Upheld - Modified or Discontinued Other Internet 27/03/2013
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0088-18 Illawarra Toyota
The current Illawarra Toyota TV ad includes acts of illegal (woman hanging out of top of car); dangerous (speeding across flooded causeway) and reckless (talking and not concentrating in traffic) driving.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 21/02/2018
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0092-18 Brake & Auto parts Mackay
Throughout the ad, the word [email protected]#k is used 3 times and although it is bleeped over, it is blatantly obvious what the person is saying.
Upheld - Modified or Discontinued Automotive Radio 21/03/2018
0112-18 Turnstyles Exhibitions and Events
A car is being driven down a road. A woman in the passenger’s seat stands with her torso protruding out of the open sunroof. Operatic music plays.
Upheld - Modified or Discontinued Travel TV - Free to Air 21/03/2018
0113-18 iSelect Pty Ltd
Choosing ISelect as a product due to rising costs of Health Insurance.
Upheld - Modified or Discontinued Insurance TV - Free to Air 21/03/2018
0114-18 iSelect Pty Ltd
Woman finds out her could have been cheaper so violently bashes a piñata in front of horrified children.
Upheld - Modified or Discontinued Insurance TV - Pay 21/03/2018
0116-18 Sportsbet
A man is seen from the waist up, naked with a razor buzzing going down, out of view of the camera. He is then seen ‘cutting ‘ himself after hearing whatever it is being promoted.
Upheld - Modified or Discontinued Gambling TV - Free to Air 21/03/2018
April 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0092-19 ALDI Australia
The front page and page 6 of the catalogue features a man riding the Crane E-bike in a public place. In both cases the rider is not wearing a helmet
Upheld - Modified or Discontinued Sport and Leisure Print 03/04/2019
March 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0093-12 Suzuki Australia Pty Limited
The TVC shows a Swift Sport at a car park boom gate, with a couple inside. The car then enters the car park, driving up the ramp. The car is shown driving round the multi-storey car park and setting off sprinklers. The female passenger appears to be hot and is shown fanning herself with her hand. The car then parks and the couple get out, with sprinklers going off behind them.
Upheld - Modified or Discontinued Vehicle 28/03/2012
April 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0094-13 Brand Developers
The product is called never smoke, it is a rechargeable cigarette that can have tobacco or a mint flavour and when you suck on it you actually exhale a smoke substance, and by the way you can charge it through the USB port on your computer.
Upheld - Modified or Discontinued Retail 10/04/2013
0104-13 Pelvis
"Pelvis Serve"- Goodgod Danceteria March 22 11pm.A picture of a naked woman under a table with breasts protruding through the table and the leg of the table between her legs.
Upheld - Modified or Discontinued Bars/Clubs Poster 10/04/2013
March 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0096-17 Australian Pensioners Insurance Agency
Displayed a driver being distracted by a passenger showing image on a mobile phone, the vehicle as a conquence moved outside of the lane. 
Upheld - Modified or Discontinued Insurance TV - Free to Air 08/03/2017
April 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0102-19 Holden Ltd
People are seen fleeing a party with men in black chasing them. A red Holden Equinox is seen driving through the streets trying to escape riders on motor bikes. It's then seen driving through a container terminal. At one point, it is seen being reversed, then making what is described as a 180 (ie) where the vehicle makes a sudden 180 degree turn and faces the opposite direction.  
Upheld - Modified or Discontinued Vehicle TV - Free to Air 17/04/2019
0103-19 Honey Birdette
Image features two women in black/animal print lingerie. Woman are facing one another, breasts are touching. Blonde woman has a hand on brunette woman’s hip. 
Upheld - Modified or Discontinued Lingerie Poster 17/04/2019
0108-19 Fiat Chrysler Australia Pty Ltd
A red Alfa Romeo is seen on a country road being driven at  speed around sharp bends. Below is the caption: Overseas model shown. Professional drivers on closed course. Do not attempt. The sound is to emulate a vehicle accelerating rapidly and being driven at high speed.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 17/04/2019
April 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0106-11 Neo Property
Advertisement for a propery for sale through Neo Property. The address is 15 Queen Anne Court, Sovereign Island and features a women in black underwear tied to a chair in the property. She rings emergency services and then proceeds to describe the property using familiar estate agent descriptions. She is finally rescued by a SWAT team who arrive by helicopter, and then two members of Neo Property are shown along with the web address of neoproperty.com.au.
Upheld - Modified or Discontinued Real Estate Internet 13/04/2011
0118-11 Liquor Alliance (VIC)
Young men are shown running through the streets at night placing stickers featuring the word "HUMP" on various signs, thus changing their intended meaning: Give Hump instead of Give Way, Express Hump instread of Express Post and so on. At the end of the advertisement the men are shown running in to a Thirsty Camel Bottleshop whilst laughing, and the voice over says, "Think Camel".
Upheld - Modified or Discontinued Alcohol 13/04/2011
April 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0107-11 How Good Is That
Text only Billboard which reads, "The casualty list of every ABORTION 1 dead 1 wounded".
Upheld - Modified or Discontinued Community Awareness Billboard 01/04/2011
April 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0113-15 Fonterra Brands (Australia) Pty Ltd
Very misleading telling us ingredients are from the local Valley when actually the fruit (berries) come from China. Berries are placed in the box all nice & fresh at the time they they are telling us of their pride of local products.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 15/04/2015
0123-15 Amaysim Australia PtyLtd
Description as per email promotion: "Here at amaysim, we know you're a bunch of mobile addicts. In fact, recent research found that the average Aussie would rather live without their TV than their phone. With so many of you using your mobiles for entertainment on the go, we wanted to give you more of it. That's why we've asked Aussies what absurd, funny and scary entertainment makes them happiest, so we can give it all to you - in a snappy two minute video."
Upheld - Modified or Discontinued Mobile Phone or SMS Internet 15/04/2015
April 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0115-14 Dollar Shave Club
A man walks through a warehouse, doing various things catches a tennis raquet in his left hand, hit a tennis ball, then gets on the front of a reversing forklift, then hold a box while a worker extends the tape while he hits it with a huge blade, then throws the box to a person wearing a bear suit, then walks alnong a pile of parcels. The ad is here http://au.dollarshaveclub.com/
Upheld - Modified or Discontinued Finance/Investment 23/04/2014
April 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0115-15 Signco Brisbane
It is a sign attached to a fence next to the footpath (facing the main road) advertising Signco Brisbane. It has a picture of Tigger standing with his back to Winnie the Pooh who is aiming a rifle at Tigger's back
Upheld - Modified or Discontinued Professional Services Poster 29/04/2015
May 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0116-19 McDonald's Aust Ltd
The award provides a voucher for children to redeem a happy meal at McDonalds.
Upheld - Modified or Discontinued Food/Bev Venue Print 08/05/2019
April 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0117-17 Kellogg (Aust) Pty Ltd
The advertisement commences with a trolley containing Coco Pops at the checkout. The Coco Pops appear to ‘come to life’, forming a steering wheel which causes the trolley to travel through the supermarket to the milk aisle, whereby the Coco Pops come out of the box to form a ‘hand’ which puts milk into the trolley. The Coco Pops then steer the trolley back to the checkout where a woman puts both items onto the conveyer belt.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 12/04/2017
May 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0125-13 All Interactive Entertainment
The ad is for a new video game called Dead Island Riptide and it shows a segment of the game where a couple are being attacked by zombies and they commit suicide (create an explosion) in order to escape them. The final shot of the ad shows a man hanging by his neck from a tree.
Upheld - Modified or Discontinued Toys and Games TV - Pay 01/05/2013

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