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Ad Standards Community Panel Cases

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E.g., 08/07/2022
E.g., 08/07/2022
September 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
382-09 Bonds Industries Ltd
Bonds - (382/09) TV 'Racey Shapes'
Dismissed Clothing 16/09/2009
December 1999
Case number Ad Standards description Determination Category Mediasort ascending Determination date
382-99 Plant Liquidators
Plant Liquidators - 'frigging cheap'
Dismissed 07/12/1999
385-99 Office of the Minister for Aged Care
Office of Minister for Aged Care - 1999 International Year of Older Persons
Dismissed Community Awareness 07/12/1999
387-99 Arnott's Biscuits Ltd
Arnott's - Vita Wheat - Woman on swing.
Dismissed 07/12/1999
391-99 Australian Dairy Corporation
Australian Dairy Corporation - butter - father burns tree at barbeque
Dismissed 07/12/1999
395-99 Dairy Farmers
Dairy Farmers - Oak - truncated 'shit'
Dismissed 07/12/1999
396-99 Schweppes Cottee's
Cadbury Schweppes - Solo - sperm bank
Dismissed 07/12/1999
February 2006
Case number Ad Standards description Determination Category Mediasort ascending Determination date
383-05 Davey Products Pty Ltd
Davey - Torrium - woman abuses husband because she had no hot water in the bathroom
Dismissed 14/02/2006
384-05 McDonald's Aust Ltd
McDonald's - young mother with bowl of healthy salad, but daughter has only a small pack of fries
Dismissed 14/02/2006
385-05 Sunbeam Corporation Ltd
Sunbeam - Wet to Dry Hair Straightener - woman waiting in car honks horn for husband to hurry up - she gets ready faster with new appliance
Dismissed 14/02/2006
387-05 Queensland Transport
Queensland Transport - BBQ & Baby 3 - father & son driving to get BBQ gas when car hits a woman with baby in pram
Dismissed Community Awareness 14/02/2006
388-05 Brisbane Marketing
Brisbane Marketing - Queen St Mall - woman holding man on leash
Dismissed Retail 14/02/2006
39-06 BUPA Australia Health Pty Ltd
BUPA - man on sports field measuring distance of a javelin throw, is struck in the arm by another javelin hurled by a competitor - he pulls it out and throws it on the ground, then stumbles in shock
Dismissed Insurance 14/02/2006
391-05 Kuta Lines
Kuta Lines - surf clothing sale ad seems to feature naked female torso
Dismissed Clothing 14/02/2006
November 2007
Case number Ad Standards description Determination Category Mediasort ascending Determination date
383-07 J Boag & Son Brewing Pty Ltd
J Boag - Tester Reserve - recruits dominated by drill sergeant demanding regualr testing ofCode - duty, respect, self-sacrifice, courage & loyalty
Dismissed Alcohol 19/11/2007
386-07 Pacific Magazines
Pacific Magazines - Who Weekly - real estate agent complaining about addicts in alleyway near house he's trying to sell - they're addicted to Who magazine
Dismissed Media 19/11/2007
387-07 Gazal Apparel Pty Ltd
Gazal - Lovable - Undies Rules - Jennifer Hawkins wearing only panties and & high-heeled boots, leaves the house with only a long pink coat over the top
Dismissed Clothing 19/11/2007
389-07 McDonald's Aust Ltd
McDonalds - Driving Test - boy passes driving test and takes a carload of mates to McDonalds - parks too far from drive-thru window and parks crookedly in space
Upheld - Modified or Discontinued 19/11/2007
October 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
383-08 HBF
HBF - Dental - people at dentist unable to speak clearly as mouth full of instruments
Dismissed Insurance 08/10/2008
384-08 TrueLocal
TrueLocal - woman divulges too much personal information how she and partner play "hide the sausage" and "experiment with foodstuffs"
Dismissed 08/10/2008
386-08 TrueLocal
TrueLocal - name dropper - effeminate man at al fresco cafe raving about all the local celebrities he knows
Dismissed 08/10/2008
388-08 Johnson & Johnson Pacific Pty Ltd
Johnson & Johnson - Codral - Soldier on with Codral - encouraging people to return to work
Dismissed Health Products 08/10/2008
393-08 Cancer Council NSW
Cancer Council NSW - Girls' Night In - man bound and gagged in cupboard
Dismissed Community Awareness 08/10/2008
394-08 Target Australia Pty Ltd
Target - DVDs - two young children watching DVD with blankets pulled up to their eyes
Dismissed Retail 08/10/2008
396-08 First National Real Estate
First National Real Estate - male agent showing off his house to young couple
Dismissed Real Estate 08/10/2008
November 2003
Case number Ad Standards description Determination Category Mediasort ascending Determination date
384-03 Australian Pensioners Insurance Agency
APIA - company doesn't insure people under 55.
Dismissed Insurance 11/11/2003
386-03 Tricon Restaurants International
Tricon - KFC - fountain breaks and water sprays everywhere.
Dismissed 11/11/2003
388-03 Kimberly-Clark Aust Pty Ltd
Kimberly-Clark - Kleenex Viva paper towels - child shakes fizzy drink bottle and it accidentally sprays over mother, mother playfully sprays child with water.
Dismissed 11/11/2003
392-03 Cool Aqua Springs
Cool Aqua Springs - man carrying huge water bottle eyes girl, and bottle explodes
Dismissed 11/11/2003
October 2006
Case number Ad Standards description Determination Category Mediasort ascending Determination date
384-06 TRUenergy
TRUenergy - man driving with megaphone stops near kids buying ice cream and asks if they'd like a free brochure
Dismissed 10/10/2006
385-06 Toyota Motor Corp Aust Ltd
Toyota - Camry Sportivo - car overtakes caravan
Dismissed 10/10/2006
387-06 RACQ
RACQ - Insurance - nervous woman alone in car at night and car won't start so she calls home but only gets the answering machine - a man's face appears at the car window asking if she needs help
Dismissed Insurance 10/10/2006
388-06 Johnson & Johnson Pacific Pty Ltd
Johnson & Johnson - Baby Bedtime Bath Wash - will put baby to sleep - slats on cot sides seem too wide - baby's head could fit through
Dismissed Toiletries 10/10/2006
392-06 Kimberly-Clark Aust Pty Ltd
Kimberly-Clark - Huggies - Pull-Ups - toddlers wearing L plates on back of Pull Ups - boy goes to toilet, mum helps him then awards a P plate
Dismissed Toiletries 10/10/2006
September 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
386-09 iSelect Pty Ltd
iSelect - TV (386/09) medicare levy "stuff them"
Dismissed Insurance 23/09/2009
October 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
387-09 Bet24/7
Bet 24/7 (387/09) TV - sexual innuendo ad for betting agency
Upheld - Modified or Discontinued Gambling 28/10/2009
390-09 Browne's Foods
Brownes foods - (390/09) TVC. Flavoured milk with 2 workers drinking then belching in time to the music.
Dismissed Food/Bev Groceries 28/10/2009
September 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
388-09 Whirlpool
Whirlpool - (388/09) TV Newton/Meldrum "bend over" for producers
Dismissed 09/09/2009
389-09 Pharmacare Laboratories
Pharmacare Brut 389/09 TV. Revised ad where Robot turns doll into 'real'woman.
Dismissed Toiletries 09/09/2009
391-09 Telstra Corporation Ltd
Telstra TV 391/09 Call Mum. Shows people calling Mum but no sign of Dad
Dismissed Telecommunications 09/09/2009
392-09 Unilever Australasia
Unilever Rexona 392/09 TV ad featuring a man of "European" appearance putting another man in a garbage crusher (Rexona Invisible Ice)
Upheld - Modified or Discontinued Toiletries 09/09/2009
393-09 Unilever Australasia
Unilever Rexona 393/09 TV ad featuring police officers laughing at a single black man for white marks under his arms.
Dismissed Toiletries 09/09/2009
396-09 Target Australia Pty Ltd
Target TV 396/09 Features the target symbols stripping including child sized symbols.
Dismissed Clothing 09/09/2009
February 2002
Case number Ad Standards description Determination Category Mediasort ascending Determination date
39-02 Environment Protection Authority
Environment Protection Authority - Litter Prevention campaign - 'Don't be a tosser'
Dismissed Community Awareness 12/02/2002
February 2007
Case number Ad Standards description Determination Category Mediasort ascending Determination date
39-07 Suncorp
Suncorp - 4WD driven on beach, in surf and turning sharply on soft sand
Dismissed Insurance 13/02/2007
February 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
39-08 Blinck Mobile
Blinck Mobile - Naughty Games - Hot Strip Poker Text STRIP to 191198
Dismissed 13/02/2008
May 1998
Case number Ad Standards description Determination Category Mediasort ascending Determination date
39-98 Foodworks Supermarket Group Ltd
Foodworks Supermarket - "Blowing Raspberries"
Dismissed Retail 12/05/1998
December 2007
Case number Ad Standards description Determination Category Mediasort ascending Determination date
392-07 Nando's Australia Pty Ltd
Nando's - Spring Racing (TV) -man passed out on ground, then urinates on bush, looks drunk, then with a friend chatting up a female then sitting with a woman's legs around his waist as if having sex
Dismissed Food/Bev Groceries 11/12/2007
396-07 IAG Insurance
IAG - NRMA - idiots skylarking with shopping trolleys in nearly deserted carpark, as one careers towards a parked car, the car automatically moves out of the way, causing the boy riding in the trolley to smash against a brick wall
Upheld - Modified or Discontinued Insurance 11/12/2007
November 2004
Case number Ad Standards description Determination Category Mediasort ascending Determination date
394-03 Electronic Arts Inc.
Electronic Arts - Sony Playstation - Rugby 2004 - man kicks dog while imagining it is football.
Dismissed 11/11/2004

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