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E.g., 30/01/2022
E.g., 30/01/2022
December 2001
Case number Ad Standards description Determination Category Mediasort ascending Determination date
327-01 City of Melbourne
City of Melbourne - woman in club grabs man's buttocks
Dismissed Travel 11/12/2001
December 2010
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0482-10 Nestle Australia Ltd
The advertisement is a shortened 15 second version of the advertisement produced by Nestle to advertise generally its Drumstick ice cream product. We open on the Kiosk in the same vein as in the brand commercial. A group of men and women walk towards the Kiosk. Many hands are seen pulling Choc Shocs from a freezer. The ad then moves to the water’s edge where a line of bathers sit, each with a Choc Shoc – and in perfectly unison each swing their leg into pool. A group of people on stairs with a multitude of towels laid out beside them.
Upheld - Modified or Discontinued Food/Bev Groceries 08/12/2010
September 2006
Case number Ad Standards description Determination Category Mediasort ascending Determination date
333-06 Acreis Australia Pty Ltd
Acreis Australia - Once - young male cleaner in hospital spys hart paddles machines and turns them on, acting as though he's going to put them on his own chest "There are some things you only do once. Paying bills is another one"
Dismissed Finance/Investment 12/09/2006
December 2004
Case number Ad Standards description Determination Category Mediasort ascending Determination date
337-04 Lever Rexona
Lever Rexona - Jif Cream - girl speaking thru glass screen to mother asks "When are you going to get out?" Mother repleies "Not for a while yet". Camera pans back to show mother cleaning glass shower recess
Dismissed 07/12/2004
April 2010
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0160-10 Mars Confectionery
Opens with a group of young men playing American football. An elderly woman and man, transformed from two young male players when they are hungry, are tackled and then offered a Snickers to feel better. In the case of the 'Betty White' image, the person was transformed back to a young man after consuming the product. End image ‘You are not you when you are hungry. SNICKERS really satisfies’.
Dismissed Food/Bev Groceries 28/04/2010
May 2010
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0171-10 Unilever Australasia
The TV advertisement depicts an attendant in an office environment delivering personalised cups to staff such as action man “ginga ninja” with red hair, “goggles” female with thick glasses, “goliath” very small man with warning “careful it’s hot”, “mayor of shine town” with squeaky bald head. She then struggles to recall name of male employee with big ears who identifies himself as ‘Rob’. Voiceover then details how to get your own personalised cup with the purchase of 6 packs of Continental Cup-a-Soup at Woolworths.
Dismissed Food/Bev Groceries 12/05/2010
November 2007
Case number Ad Standards description Determination Category Mediasort ascending Determination date
354-07 Holden Ltd
Holden - Hummer (TV) - front grille of Hummer and words "now get lost"
Dismissed 13/11/2007
October 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
358-08 Woolworths Supermarkets
Woolworths - watermelon - man straps melon into front car seat using seatbelt
Dismissed Retail 08/10/2008
370-08 Kimberly-Clark Aust Pty Ltd
Kimberly-Clark - Kotex U - beaver deciding what underwear to choose
Dismissed Toiletries 08/10/2008
February 2006
Case number Ad Standards description Determination Category Mediasort ascending Determination date
379-05 Austar Entertainment Pty Ltd
Austar - wedding couple told by priest they can cancel within 60 days
Dismissed Entertainment 14/02/2006
October 2006
Case number Ad Standards description Determination Category Mediasort ascending Determination date
387-06 RACQ
RACQ - Insurance - nervous woman alone in car at night and car won't start so she calls home but only gets the answering machine - a man's face appears at the car window asking if she needs help
Dismissed Insurance 10/10/2006
February 2001
Case number Ad Standards description Determination Category Mediasort ascending Determination date
1-01 Freedom Furniture Ltd
Freedom Furniture - burial of sofa
Dismissed 13/02/2001
May 2005
Case number Ad Standards description Determination Category Mediasort ascending Determination date
101-05 Goodman Fielder Baking Australia
Goodman Fielder - Uncle Toby's - OT's - Ian Thorpe says it's "Fully Sick" to mother on phone who has 3 children who won't eat their cereal until she rings and consults Thorpie
Dismissed 10/05/2005
June 2014
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0209-14 Rinnai Australia Pty Ltd
The ad is a bogus research institute with a bath filled with electrically heated water and one filled with a controlled gas heater. A white coated "researcher" plunges a teddy bear in the hot bath and his legs turn bright pink as if scalded. The teddy frowns. It is done again in cool bath a teddy smiles.
Dismissed House Goods Services 25/06/2014
November 2003
Case number Ad Standards description Determination Category Mediasort ascending Determination date
397-03 LG Electronics Aust Pty Ltd
LG Electronics - Flatron Plasma Screens - car collides with truck and plunges over cliff.
Dismissed 11/11/2003
400-03 Johnson & Johnson Pacific Pty Ltd
Johnson & Johnson - Carefree Slim Tampons - girls being pampered at resort-two tampons 'racing'.
Dismissed Toiletries 11/11/2003
April 2000
Case number Ad Standards description Determination Category Mediasort ascending Determination date
105-00 Clarks Shoes Ltd
Clarks Shoes - Hush Puppies - cross-dresser
Dismissed Clothing 11/04/2000
108-00 Roadshow Film Distributors Pty Ltd
Roadshow - "Scream 3"
Dismissed Entertainment 11/04/2000
July 2013
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0213-13 Kimberly-Clark Aust Pty Ltd
Mature woman stripping down to underwear.
Dismissed Toiletries 10/07/2013
March 1999
Case number Ad Standards description Determination Category Mediasort ascending Determination date
41-99 Sakata Rice Snacks Australia Pty Ltd
Sakata Rice Snacks - "Japanese style rice crackers"
Dismissed 09/03/1999
October 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
417-09 Weight Watchers
Weight watchers - (417/09) everything dragged off desk when man pulls chair out to answer phone - WW sundaes
Dismissed Food/Bev Groceries 28/10/2009
481-09 Road Safety Task Force
Road Safety Task Force 481/09. TV campaign highlighting driving offences. Eg:using mobile phone.
Dismissed Community Awareness 28/10/2009
May 2007
Case number Ad Standards description Determination Category Mediasort ascending Determination date
116-07 Stealthnet
Stealthnet - Girls Gone Wild DVD - young women in sexual positions, semi-naked
Dismissed Entertainment 08/05/2007
July 2011
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0229-11 Kraft Foods Ltd
Four animated cookie characters driving down a road, singing the famous Human league song, “Don’t you want me baby.” One by one the Cookies are taken from the car by a giant hand from the sky. The voice over says, “New Chips Ahoy! have Real chocolate chips. Hurry Mums. Chips Ahoy! They go fast.”
Dismissed Food/Bev Groceries 13/07/2011
September 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
421-09 La Famiglia Fine Foods Pty Ltd
La Famiglia - (421/09) Garlic bread so delicious the Italians will want it back
Dismissed Food/Bev Groceries 23/09/2009
November 2006
Case number Ad Standards description Determination Category Mediasort ascending Determination date
429-06 IGA Food Stores
IGA - relates what IGA manager does in his working hours interacting with customers - a young girl pokes out tongue towards camera when it's mentioned she hates boys but loves one in particular
Dismissed Retail 14/11/2006
433-06 Pilates Canberra
Pilates - women in gymwear pole-dancing for exercise
Dismissed 14/11/2006
May 2000
Case number Ad Standards description Determination Category Mediasort ascending Determination date
122-00 Wine Planet Pty Ltd
Wineplanet.com.au
Dismissed Telecommunications 09/05/2000
March 2001
Case number Ad Standards description Determination Category Mediasort ascending Determination date
44-01 Pizza Haven
Pizza Haven - Pan Bake Pizza - 'no oily residue'
Dismissed 13/03/2001
June 2005
Case number Ad Standards description Determination Category Mediasort ascending Determination date
128-05 Esanda
Esanda - two people coming up escalator, banker turns off escalator so people can't walk up and spend their money in the shopping mall. "We'll do anything to help you save money"
Dismissed Finance/Investment 14/06/2005
November 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
444-08 Harley-Davidson South West
Harley-Davidson South West - drag motorbikes 'we must go faster'
Upheld - Modified or Discontinued 12/11/2008
April 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
130-09 Ultra Company
Ultra Company (130/09) Nude Viewer mobile phone program
Dismissed 08/04/2009
March 2002
Case number Ad Standards description Determination Category Mediasort ascending Determination date
45-02 Queensland Transport
Queensland Transport - 'Excuses' - man driving 75kph in 60kph zone - woman holds dead child hit by speeding car "She doesn't want your excuses"
Dismissed Community Awareness 12/03/2002
February 2004
Case number Ad Standards description Determination Category Mediasort ascending Determination date
455-03 Toyota Motor Corp Aust Ltd
Toyota - Rav 4 Compact 4WD - camel driving up steps of public building
Dismissed 17/02/2004
September 1998
Case number Ad Standards description Determination Category Mediasort ascending Determination date
139-98 Smith's Snackfood Co Ltd The
Smith's Snackfood - Smith's Crisps - 'Smith Family' stick figures
Dismissed 08/09/1998
December 2006
Case number Ad Standards description Determination Category Mediasort ascending Determination date
473-06 Telstra Corporation Ltd
Telstra - Bigpond - "Like to go faster?" (TV) - woman jumps on airport baggage carousel and slides through barrier to collect luggage and returns with her bags, smiling
Dismissed Telecommunications 12/12/2006
May 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
145-08 KMart Australia Ltd
KMart - ladies in underwear walking on footpath past a window
Dismissed Clothing 19/05/2008
157-08 InsuranceLine Pty Ltd
InsuranceLine - Telephone/Caravan - man hit with telephone
Upheld - Modified or Discontinued Insurance 19/05/2008
March 2003
Case number Ad Standards description Determination Category Mediasort ascending Determination date
50-03 Nissan Motor Co (Aust) Pty Ltd
Nissan - Patrol - Two vehicles chained together.
Dismissed 11/03/2003
December 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
509-08 Hair Free Centre
Hair Free Centre - woman walks into room & drops robe to show her hair free body
Dismissed Other 10/12/2008
June 2000
Case number Ad Standards description Determination Category Mediasort ascending Determination date
181-00 Levi Strauss (Aust) Pty Ltd
Levi Strauss - couples skipping, 2 girls kissing
Dismissed Clothing 13/06/2000
August 2013
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0280-13 Ford Motor Co of Aust Ltd
Ford advertising their city active braking system
Dismissed Vehicle 14/08/2013
November 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
516-09 Transport Accident Commission
Transport Accident Commission - 516/09 TV - ad includes graphic image of collision to promote motor cycle safety
Dismissed Community Awareness 25/11/2009
525-09 Hungry Jacks
Hungry Jacks - Stunner meal (525/09)TV -older man wheels stunned men out of restaurant on trolly
Dismissed Food/Bev Groceries 25/11/2009
August 2005
Case number Ad Standards description Determination Category Mediasort ascending Determination date
184-05 Alberto Culver Pty Ltd
Alberto Culver - TRESemme - woman selects hair-care in supermarket and Ricardo, gay UK hairdresser approaches and says "This is for professionals only", they tackle each other to the ground and hairdresser scoops all product into his own basket
Dismissed 09/08/2005
July 2012
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0284-12 Bosch
The Advertisement is for Bosch’s ActiveWater Dishwasher. The Advertisement features a comparison between the energy and water usage of hand washing as compared to the Product. The advertisement makes two claims in relation to energy and water usage. 1. hand washing uses nearly 8,000 litres more than the Product over a period of 1 year; and 2. every dishwasher in the Product range can save hundreds of dollars in utility bills by using up to 60% less energy than hand washing.
Dismissed House Goods Services 25/07/2012
December 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
534-09 Sexpo Pty Ltd
SEXPO - Pole Dancing (534/09) TV suggestive images of women pole dancing/stripping
Dismissed Sex Industry 09/12/2009
February 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
19-08 Consumer First Aust Pty Ltd
Consumer First - SMS VIDEO to 197 12345 - pole dancer
Dismissed 13/02/2008
June 1999
Case number Ad Standards description Determination Category Mediasort ascending Determination date
162-99 Telstra Corporation Ltd
Telstra - MobileNet - "Mobile phone popping out of toaster"
Dismissed Telecommunications 08/06/1999
165-99 Lever Rexona
Lever Rexona - Impulse - Arctic scene.
Dismissed Toiletries 08/06/1999

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