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Ad Standards Community Panel Cases

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E.g., 29/01/2022
E.g., 29/01/2022
February 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0046-19 Parfums Christian Dior
Perfume advertisement for Dior featuring Charlize Theron.
Dismissed Toiletries TV - Free to Air 20/02/2019
August 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0251-20 McDonald’s Australia Limited
This television advertisement depicts a family on a busy weekend morning, getting ready, stopping for coffee and then going to a child's soccer match.
Dismissed Food/Bev Venue TV - Free to Air 26/08/2020
September 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0376-14 McDonald's Aust Ltd
It's a McDonalds advertisement.
Dismissed Food/Bev Venue TV - Free to Air 24/09/2014
March 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0058-19 Molemap
The advertisement is brief, with narration asking the audience if they have ever been sunburnt or considered skin cancer. Moles are showed an question marks and the narrator suggests getting a mole map.
Dismissed Health Products TV - Free to Air 06/03/2019
December 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0357-20 Toyota Motor Corporation Australia
This television advertisement features a couple packing up in the bush and realising their dog is completely covered in mud. They use Siri in the vehicle to navigate to a dog groomer. The muddy dog is bundled out of the backseat and the scene changes to the clean dog re-entering the car. The woman looks at the man and notices that he also looks different and cleaner. They then have a conversation where he sheepishly says that he took up a 2-for-1 offer at the dog groomer.
Dismissed Vehicle TV - Free to Air 16/12/2020
0368-20 ZURU Inc.
This television advertisement for a robotic fish depicts children placing the fish into a glass coffee percolator jug, and a man seeing the fish in the jug.
Dismissed Toys and Games TV - Free to Air 16/12/2020
January 2021
Case number Ad Standards description Determination Category Mediasort descending Determination date
0386-20 Optus Communications
This television advertisement features a woman looking out a window speaking into a phone. A group of children can be seen across the road attempting to retrieve a frisbee from a roof with a makeshift pole and hook. The woman continues to give directions over the phone. They eventually knock the frisbee off the roof.
Dismissed Mobile Phone or SMS TV - Free to Air 20/01/2021
April 2021
Case number Ad Standards description Determination Category Mediasort descending Determination date
0078-21 Reckitt Benckiser
This television advertisement for Finish dishwashing features a comparison between hand washing dishes and dishwashers.
Dismissed House Goods Services TV - Free to Air 14/04/2021
September 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0399-17 SAHMRI
It's a marketing campaign that focuses on aboriginal and Torres Strait islanders being aware and being tested for the disease.
Dismissed Community Awareness TV - Free to Air 13/09/2017
May 2021
Case number Ad Standards description Determination Category Mediasort descending Determination date
0108-21 Super Cheap Auto Pty Ltd
This television advertisement features staff discussing a sale. One suggests that the store should sell dog costumes and robotic arms.
Dismissed Automotive TV - Free to Air 12/05/2021
September 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0403-17 ALDI Australia
Aldi having a child gaffe taped to a fridge door.
Dismissed Food/Bev Groceries TV - Free to Air 27/09/2017
March 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0082-18 Sanitarium Health Food Company
Ad for Weetbix minis with the tag line "toss them and catch them" and a video of a surfer tossing and catching weetbix minis in his mouth.
Dismissed Food/Bev Groceries TV - Free to Air 07/03/2018
July 2021
Case number Ad Standards description Determination Category Mediasort descending Determination date
0217-21 The Firm Gentlemens Club
This television advertisement depicts several woman in bras, garter belts and g-strings dancing around poles and with each other.
Upheld - Modified or Discontinued Sex Industry TV - Free to Air 28/07/2021
March 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0094-17 Nestle Australia Ltd
The advertising suggests that a young person is failing to kick a ball over a goal but after drinking MILO the person succeeds.
Dismissed Food/Bev Groceries TV - Free to Air 08/03/2017
October 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0427-15 William Hill
I am concerned about the latest William Hill advertisement, it begins with an attractive blonde woman speaking to the camera from the left of screen. A tall, well-dressed man steps into view on the right (closer to the camera so he looks even larger and more dominating) and starts speaking over her about William Hill. She looks surprised and mildly embarrassed and stands in the background, smiling inanely while he continues talking. He then presses a remote of some kind (I think) and she disappears and the background changes to something different - I didn't really see what it was.
Dismissed Gambling TV - Free to Air 28/10/2015
March 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0113-18 iSelect Pty Ltd
Choosing ISelect as a product due to rising costs of Health Insurance.
Upheld - Modified or Discontinued Insurance TV - Free to Air 21/03/2018
November 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0451-15 Golden Circle Ltd
A male adult with a child and the male slices a pineapple depicting the juice content. The impression is that these two are Australians cutting an Australian pineapple.
Dismissed Food/Bev Groceries TV - Free to Air 11/11/2015
December 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0469-15 Lion
Man cooking at backyard BBQ while appearing to be drinking XXXX Pale Ale beer and BBQ catches fire. He appeared to be thinking about whether to use this XXXX Pale Ale beer he was holding to dose the fire and decided not to do so and drank from it instead while allowing the fire to continue to blaze.
Dismissed Alcohol TV - Free to Air 09/12/2015
0478-15 Cancer Institute of NSW
Without any warning, vision of an autopsy on the body of a smoker is shown.
Dismissed Community Awareness TV - Free to Air 09/12/2015
November 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0474-14 Diageo Australia Ltd
Pyromaniac girl sets fire to building.
Dismissed Alcohol TV - Free to Air 12/11/2014
April 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0143-15 Australian Super
An elderly couple, the NAKED male in the shower, his silhouette viewed through a frosted glass screen, then he grabs his clothed wife and pulls her into the shower, on the provision of cutting costs, but it comes across that this old couple are going to have sex in the shower.
Dismissed Finance/Investment TV - Free to Air 29/04/2015
November 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0496-14 Best & Less
Mum dancing and trying on underwear in a change room. Child opens curtain and mum is embarrassed. Woman is seen completely in her underwear.
Dismissed Clothing TV - Free to Air 26/11/2014
June 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0160-19 Suzuki Australia Pty Limited
Advertisement for Suzuki with the slogan ‘for fun’s sake’. The ad features a car careering through water and mud, and circling a suburban roundabout. The ad begins by talking about driverless vehicles.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 12/06/2019
November 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0500-16 Marshall Batteries
Husband and pregnant wife stagger down steps and get into car, attempt to start the car to head to hospital, however car does not start. They call Marshal Battery replacement.
Dismissed Automotive TV - Free to Air 23/11/2016
December 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0509-16 Enably.com.au
The advertisement shows a man standing in a hallway with a ladder and a cat that he promised a banking authority he would teach to change a light bulb.
Dismissed Finance/Investment TV - Free to Air 07/12/2016
November 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0514-18 BizCover
This ad shows a dirty and neglected foot with severely overgrown pixelated toenails which are in the  process of being clipped. The intended message being rather than watching something like this one should go to Bizcover's website and make us of their products.
Dismissed Finance/Investment TV - Free to Air 28/11/2018
December 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0529-17 AAMI
A girl with a foot injury goes to a Chinese Accupuncturist. She then kicks him in the face when he inserts a needle. He falls to the floor.This is false these neeedles do not hurt.
Dismissed Insurance TV - Free to Air 06/12/2017
April 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0182-18 Universal Pictures
Advertising the new cinema release called 'Blockers'
Dismissed Entertainment TV - Free to Air 24/04/2018
January 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0536-16 Coty Australia Pty Ltd
https://www.youtube.com/watch?v=aNVxgvxMjnAThe perfume is called Decadance
Dismissed Toiletries TV - Free to Air 18/01/2017
February 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0552-16 Lottoland
Lottoland. All the lotto land with the grandma hiding her gambling habits on her mobile.
Upheld - Modified or Discontinued Gambling TV - Free to Air 08/02/2017
May 2018
Case number Ad Standards description Determination Category Mediasort descending Determination date
0224-18 Yum Restaurants International
TV commercial promoting a lunch time "special offer" food product ( chicken lunch ) depicting apparent Asian travelers conducting a currency exchange at a beach location in order to possess Australian currency to then be able to purchase the product being advertised.
Dismissed Food/Bev Venue TV - Free to Air 09/05/2018
June 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0228-17 Unilever Australasia
Television Commercial Brand: Continental Foods (Unilever)Shows scenes of produce being grown; farmland scenes plus many visuals depicting associated healthy environmental and biodiversity - especially butterflies, frogs and ladybugsTagline: In Harmony with Nature
Dismissed Food/Bev Groceries TV - Free to Air 07/06/2017
June 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0256-16 Sanitarium Health Food Company
Customer picked iced coffee instead of up and go.
Dismissed Food/Bev Groceries TV - Free to Air 08/06/2016
July 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0260-14 COUGARLIFE.COM
A man approaches a woman at a desk, I think she's a lowly receptionist, and he asks her if he knows her. She says something like yes I was your professor at university. They end up having sex. I think she actually bakes him a pie. A shot of the website shows a lady cougar filling out a profile. She's a whopping 34 years old.
Dismissed Professional Services TV - Free to Air 23/07/2014
June 2017
Case number Ad Standards description Determination Category Mediasort descending Determination date
0271-17 Smart Homes for Living
A middle aged woman getting lost in the house after going to the bathroom as the house is so big. She needs to call on her mobile to her son to get directions and apologises for getting lost near the second bathroom while others laugh at her
Dismissed Real Estate TV - Free to Air 21/06/2017
0275-17 Yum Restaurants International
Advertisement of a group of mum’s on bouncy castle throwing popcorn chicken into each other’s mouths at a children’s party whilst children look on at their antics. 22nd May 2017. https://www.youtube.com/watch?v=WL1llgBzccM Television commercial screened during ‘The Voice’ Monday night 22nd May 2017.
Dismissed Food/Bev Venue TV - Free to Air 21/06/2017
August 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0256-19 SOJO Pty Ltd
There are three versions of this television advertisement for tradies underwear featuring Chrarlotte Caslick, Nick Cummins and Danielle Scott.
Dismissed Lingerie TV - Free to Air 21/08/2019
January 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0004-15 Yum Restaurants International
Adult male and female child on couch watching TV ...male feigns swearing 'buck' child frowns ... and coins are placed in a container marked swearing ...etc to associate swearing with a food product viz. Kentucky Fried Chicken ...followed by Australian Cricket Captain in Waiting George Bailey admitting live ...via personal microphone on the field ...
Dismissed Food/Bev Venue TV - Free to Air 28/01/2015
0012-15 Calvin Klein Perfume
A 30 second ad on tv, while watching better homes and gardens. Calvin Klein's "Eternity" Perfume.
Dismissed Toiletries TV - Free to Air 28/01/2015
September 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0291-19 Volvo Car Australia
In the opening scenes of the advertisement, a woman is depicted leaving her home and saying goodbye to her partner as she prepares to set off into the stress of a working day. Separately, a young girl is shown leaving her family home in the morning to go to school. The advertisement follows these two people until their paths cross when the girl steps onto a crossing and the woman's vehicle uses its technology to avoid a collision with the girl.
Dismissed Automotive TV - Free to Air 25/09/2019
0308-19 South Australian Tourism Commission
This television advertisement depicts an elderly man visiting tourist sites in South Australia.
Upheld - Modified or Discontinued Travel TV - Free to Air 25/09/2019
December 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0397-19 Optus Communications
This television advertisement depicts four elderly women around a table as they wait for a fifth woman to arrive on her mobilty scooter. Text on screen states "5G Explained by 5Grannies- Presented by OPTUS".
Dismissed Telecommunications TV - Free to Air 11/12/2019
January 2020
Case number Ad Standards description Determination Category Mediasort descending Determination date
0022-20 Prime Video
This television advertisement is for season three of the television series The Marvellous Mrs. Maisel.
Dismissed Entertainment TV - Free to Air 22/01/2020
September 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0350-14 My Plates
A young boy asking to borrow his dads car and instead of using his mothers decides to walk.
Dismissed Automotive TV - Free to Air 10/09/2014
February 2016
Case number Ad Standards description Determination Category Mediasort descending Determination date
0044-16 Sportsbet
A group of men are in a pub and one of them is betting on his phone. At the end of the ad, thanks to some gambling success, the men embrace. A voiceover says words like "that's enough of that", and the men look sheepish and recoil from one another.
Dismissed Gambling TV - Free to Air 24/02/2016
March 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0056-15 Ford Motor Co of Aust Ltd
Ford tv commercial advertising the plate run out sale
Dismissed Vehicle TV - Free to Air 11/03/2015
October 2015
Case number Ad Standards description Determination Category Mediasort descending Determination date
0385-15 Universal Pictures
The add was a trailer for a thriller movie that aired at 7:20.
Dismissed Entertainment TV - Free to Air 14/10/2015
February 2021
Case number Ad Standards description Determination Category Mediasort descending Determination date
0014-21 Victorian Department of Health and Human Services
There are four versions of this television advertisement which feature a scene of a man fishing in the background at the start of the advertisement.
Dismissed Community Awareness TV - Free to Air 10/02/2021
April 2021
Case number Ad Standards description Determination Category Mediasort descending Determination date
0085-21 Sojo Pty Ltd
This television advertisement features Nick Cummings and Danielle Scott wearing underwear. Danielle dances and it is shown that Nick is using a leafblower to add wind. They switch and Nick stands in a Superman pose as Danielle uses the leafblower.
Dismissed Lingerie TV - Free to Air 28/04/2021
March 2019
Case number Ad Standards description Determination Category Mediasort descending Determination date
0075-19 GoDaddy.com
Ray Meagher promoting how he built a website to sell fragrance. At 17 seconds he says "even an old bloke like me did it". 
Dismissed Information Technology TV - Free to Air 20/03/2019

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