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E.g., 25/02/2021
E.g., 25/02/2021
October 2005
Case number Ad Standards description Determinationsort ascending Category Media Determination date
277-05 Sanitarium Health Food Company
Sanitarium - Up and Go - young man drinking product in electrical store, collects many fans, places flow of air upwards to create enough fanned air to keep him afloat when he jumps off desk
Dismissed 11/10/2005
June 2010
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0238-10 Unilever Australasia
The TVC plays in a unisex vestibule of a nightclub’s bathrooms where men and women come out of their respective bathrooms and wash their hands. A woman turns on the tap and the water comes gushing out of the tap with much more force than she was expecting. The water ricochets off the inside of the basin and directly onto her top. A young man is standing at the next basin. He gives her a big, flirtatious smile. His hand is up against the wall and we can see that there are big wet sweat patches on his shirt under his armpits.
Dismissed Toiletries 09/06/2010
May 2020
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0159-20 Bali Body Co
This Instagram advertisement is two posts made by influencer Sophie Batzloff.
Dismissed Toiletries Internet - Social - Instagram 13/05/2020
June 2004
Case number Ad Standards description Determinationsort ascending Category Media Determination date
126-04 Colgate Palmolive Pty Ltd
Colgate-Palmolive - Colgate Toothpaste - teacher coats a shell with toothpaste then knocks against another shell, which breaks
Dismissed Toiletries 08/06/2004
140-04 Goodman Fielder Baking Australia
Goodman Fielder - Meadowlea White Wings choc-chip cookies - 2 kids brought to hospital emergency with hands stuck in jar - pokes tongue out at older patient
Dismissed 08/06/2004
February 2002
Case number Ad Standards description Determinationsort ascending Category Media Determination date
28-02 KIA Automotive Australia
KIA - Rio - wind machine blows woman off-screen - 'What else do you need?'
Dismissed 12/02/2002
June 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0242-12 McDonald's Aust Ltd
Radio commerical with two young men discussing getting to McDonald's before the flavours of the games range runs out. We hear the sound of an engine revving and the driver admits he has only had his driver's license for 12 minutes.
Dismissed Food/Bev Groceries Radio 27/06/2012
May 2008
Case number Ad Standards description Determinationsort ascending Category Media Determination date
129-08 Cockatoo Ridge Wines Ltd
Cockatoo Ridge Wines - attractive woman in long flowing dress walking through field "She loves a Cockatoo. Cockatoo Ridge Wines. Why wouldn't you?"
Dismissed Alcohol Outdoor 19/05/2008
143-08 Carpet Court
Carpet Court - court jester's head on chopping block - hat falls off instead of head
Dismissed 19/05/2008
149-08 Gucci Australia Pty Ltd
Gucci - perfume - skinny models dancing around
Dismissed Toiletries 19/05/2008
November 2004
Case number Ad Standards description Determinationsort ascending Category Media Determination date
282-04 Lever Rexona
Lever Rexona - Lynx 24-7 women in provocative outfits performing various tasks "The girls are ready - are you?"
Dismissed Toiletries 09/11/2004
July 2014
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0246-14 Big W
130 page Big W catalogue for a sale called "Total Toy Domination". Tagline reads "HANDS OFF MUM! KIDS OPEN FIRST!". The catalogue contains advertisements for toy, kids DVDs and video games. There are photos of kids playing with the toys and games on each page.
Dismissed Entertainment Print 23/07/2014
0254-14 VISA International
Came up when I accessed this music on YouTube: https://www.youtube.com/watch?v=CB_PZSnen5A#aid=P8OOBllVSfgDepicts a young women in slow motion at the start, an intense close up of her face then she is revealed as being at a rock concert.
Dismissed Finance/Investment Internet 23/07/2014
September 1998
Case number Ad Standards description Determinationsort ascending Category Media Determination date
131-98 Australian Milk Marketing
Australian Milk Marketing - playing football with milk carton
Dismissed 08/09/1998
September 2007
Case number Ad Standards description Determinationsort ascending Category Media Determination date
285-07 Aussiebum
Aussiebum - Flaunt - male torso wearing Flaunt underwear "If you've got it, flaunt it" and "If you doubt yourself, wear something else"
Dismissed Clothing Print 11/09/2007
308-07 Kosciusko Thredbo Pty Ltd
Kosciusko Thredbo - men chatting at bar, another approaches to join them, but they sign "Sorry we are deaf". When he leaves they continue chatting in English
Dismissed 11/09/2007
July 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0250-13 Broadway Homes
It appeared to be trying to sell an apartment.
Dismissed Real Estate 24/07/2013
September 2020
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0269-20 PointsBet Australia Pty Limited
This Pay TV advertisement depicts PointsBet spokesperson Billy Brownless speaking about current odds being offered by Pointsbet, and a current wagering promotion.
Dismissed Gambling TV - Pay 09/09/2020
May 1999
Case number Ad Standards description Determinationsort ascending Category Media Determination date
134-99 Levi Strauss (Aust) Pty Ltd
Levi Strauss - "Sight unseen" no.1
Dismissed Clothing Cinema 11/05/1999
July 2009
Case number Ad Standards description Determinationsort ascending Category Media Determination date
288-09 Hasbro Australia Ltd
Hasbro Australlia Ltd (288/09) TV Baby alive doll receives medicine from spoon and up nose
Dismissed 08/07/2009
May 2000
Case number Ad Standards description Determinationsort ascending Category Media Determination date
138-00 Sancella Pty Ltd
Sancella - Libra Invisible Slim tampons - dog caught in door pet flap
Dismissed Toiletries 09/05/2000
August 2006
Case number Ad Standards description Determinationsort ascending Category Media Determination date
290-06 Subway Sandwiches & Salads
Subway - Souvlaki - new arrivals to Australia leaving ship with loads of food items intimating they must have had a Subway on board.
Dismissed 08/08/2006
July 2012
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0258-12 Stuart Alexander & Co Pty Ltd
A silver convertible, with three males inside, attracts the attention of three women walking on the street. Until... a blue convertible car pulls up with a young male driving. The man eats a piece of Mentos gum and then transforms his car into three cars stacked on top of each other. The three women join him in the transformed three stack car and drive off with one in a spa, another playing music. The screen then ends with a pack shot of Mentos® 3D gum product and the tag line “Triple Awesomeness”.
Dismissed Food/Bev Groceries 11/07/2012
November 2020
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0337-20 Saintly Beverage Co Pty Limited
This Instagram advertisement features a promotion for the alcohol brand Saintly.
Dismissed Alcohol Internet - Social - Instagram 11/11/2020
October 2000
Case number Ad Standards description Determinationsort ascending Category Media Determination date
294-00 Knight Frank (Qld) Pty Ltd
Knight Frank (Qld) Pty Ltd - Cairns Central Shopping Centre
Dismissed Retail 17/10/2000
December 2020
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0371-20 Ubisoft
This television advertisement is for the video game Assassins Creed Valhalla.
Dismissed Toys and Games TV - Free to Air 16/12/2020
December 2002
Case number Ad Standards description Determinationsort ascending Category Media Determination date
297-02 Sara Lee Apparel Group
Sara Lee Apparel - Wonderbra - woman wearing bra with text 'I've got a big future in front of me'.
Dismissed Clothing Outdoor 10/12/2002
305-02 Mazda Australia Pty Limited
Mazda - Bravo - man leaves dog behind and drives off in Bravo.
Dismissed Radio 10/12/2002
June 2018
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0265-18 Underworks
An overtly sexual and demeaning representation of a woman semi clad including her spreading her legs in a full wide open croutch shot. Completely unnecessary and offensive to me and my 12 year old child.
Dismissed Lingerie TV - Free to Air 06/06/2018
February 2021
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0018-21 Hoglights
This transport advertisement features wording on a vehicle which includes the words "Can you see me now arsehole!" on the back and side, as well as an illustration of a pig on a motorbike and the business name.
Dismissed Automotive Transport 10/02/2021
October 1998
Case number Ad Standards description Determinationsort ascending Category Media Determination date
146-98 Berri Ltd
Berri Ltd - swearing
Dismissed 13/10/1998
160-98 Lever Rexona
Lever Rexona - Lynx - Cartoon spermatozoa.
Dismissed Toiletries 13/10/1998
February 2005
Case number Ad Standards description Determinationsort ascending Category Media Determination date
3-05 McDonald's Aust Ltd
McDonald's - Pecking Order - young man arriving for work experience is given list of lunches for large office
Dismissed 08/02/2005
July 2015
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0269-15 GlaxoSmithKline Australia Pty Ltd
Panadol
Dismissed Health Products TV - Free to Air 08/07/2015
0277-15 L'Oreal Australia Pty Ltd
Garnier Fructis Haircare "You'll get one F'n'L of a reaction"
Dismissed Toiletries Print 08/07/2015
December 2001
Case number Ad Standards description Determinationsort ascending Category Media Determination date
301-01 Streets Ice Cream
Unilever - Streets - Magnum - Strawberry Blonde Magnum Cone - naked woman licks pixelled cone
Dismissed Outdoor 11/12/2001
321-01 Shock Records
Shock Records (ACP Publishing 's Ralph) - 'Great St of Hits' - Imogen Bailey
Dismissed Entertainment 11/12/2001
August 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0273-13 Colgate Palmolive Pty Ltd
Advertising a naked woman head to toe showering with shampoo.
Dismissed Toiletries 14/08/2013
July 2001
Case number Ad Standards description Determinationsort ascending Category Media Determination date
152-01 Konica Australia Pty Ltd
Konica Australia - attractive female office worker describes photocopier to male colleagues
Dismissed 10/07/2001
165-01 Rivers (Aust) Pty Ltd
Rivers - Catalogue insert in newspapers - Woman with bare bum seated in front of wardrobe with two men dressing.
Dismissed Clothing Print 10/07/2001
July 2002
Case number Ad Standards description Determinationsort ascending Category Media Determination date
155-02 Sanyo Australia Pty Ltd
Sanyo Australia - man seemingly watching lawn bowls falling asleep, then we see he's watching it at home on big screen TV
Dismissed 09/07/2002
July 2017
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0281-17 Harvey Norman
trying to show a reason to buy this product, we are shown bearded actors who supposedly have a bread? distribution business who rely on this product to expand their business and make it grow.
Dismissed Information Technology TV - Free to Air 12/07/2017
0290-17 Nestle Australia Ltd
The new kit Kat ad takes place in a bathroom display shop. The manager approaches a bath with the employee laying in the bath eating a kit Kat. He states "your break is over" Then the kit Kat is snapped & then the employer states "move over" as he loosens his tie.
Dismissed Food/Bev Groceries TV - Free to Air 12/07/2017
February 1999
Case number Ad Standards description Determinationsort ascending Category Media Determination date
310-98 Holden Ltd
Holden - Astra - "You Sexy Thing"
Dismissed 09/02/1999
July 2016
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0285-16 Sin City Nightclub
A young woman with large breasts almost all exposed. It is sexualisation and objectifying. It can damage young girls and young men who think this is normal and acceptable. It can contribute to mental illness and is not healthy for all in our society.
Dismissed Sex Industry Billboard 13/07/2016
0294-16 Unilever Australasia
The billboard features Manu Fieldel holding a chocolate toffee magnum in front of him just below his mouth. It has had a bite taken out of it. His face has a golden sheen to it, like he's a god. The words 'for pleasure seekers' accompany the ad.
Dismissed Food/Bev Groceries Billboard 13/07/2016
November 2001
Case number Ad Standards description Determinationsort ascending Category Media Determination date
315-01 MLC Ltd
MLC - train driver stops shots of platform and passengers alighting fall onto the tracks - driver is too engrossed in managing his investments on the phone
Dismissed Finance/Investment 13/11/2001
September 2006
Case number Ad Standards description Determinationsort ascending Category Media Determination date
318-06 Kimberly-Clark Aust Pty Ltd
Kimberly-Clark - Kotex - Twisted Colours 318/06 - two women using binoculars to spy on man visible near the doorway of a nearby apartment, wearing only a towel - "I want to come back as a towel - purple"
Dismissed Toiletries 12/09/2006
June 2003
Case number Ad Standards description Determinationsort ascending Category Media Determination date
168-03 Beiersdorf Aust Ltd
Beiersdorf - Nivea - apparently young girl used in advertisement.
Dismissed Toiletries 10/06/2003
September 2013
Case number Ad Standards description Determinationsort ascending Category Media Determination date
0298-13 Citroen Automobiles Australia
Shows a young girl riding a horse along a beach then cuts to a Citroen Cabrio.
Dismissed Vehicle 11/09/2013

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