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E.g., 26/01/2021
E.g., 26/01/2021
March 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
26-05 Sakata Rice Snacks Australia Pty Ltd
Sakata Rice Snacks - Japanese exchange student going beserk with Samurai sword, cutting peoples' clothing
Dismissed 08/03/2005
November 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
266-01 Peters & Brownes Group
Peters & Brownes - Choc Chill - building site
Dismissed 13/11/2001
283-01 Ricegrowers' Co-operative Ltd Inc NSW
Ricegrowers' Co-op - SunRice Flavoured Rices - boy unjustly punished
Dismissed 13/11/2001
August 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
269-08 Cerbis Ceramics
Cerbis Ceramics - children with towels on head and holding candles
Dismissed 13/08/2008
November 2002
Case number Ad Standards description Determination Categorysort ascending Media Determination date
275-02 Barbeques Galore (Aust.) Pty Ltd
Barbeques Galore - barbeque collapses and explodes into flames.
Dismissed 12/11/2002
December 2002
Case number Ad Standards description Determination Categorysort ascending Media Determination date
280-02 Saab Automobile Australia Pty Ltd
Saab - silver car passes bus on wrong side of road.
Dismissed 10/12/2002
August 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
289-06 McDonald's Aust Ltd
McDonald's - El Maco - "Feed your inner Mexican" theme where a mariachi comes out of a trapdoor in a man's stomach, goes to McD for a burger then sits on the edge of the man's office desk and refuses to hand it over
Dismissed 08/08/2006
September 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
294-99 Kidz.net Pty Ltd
Kidz.net - "There's a genius in every kid"
Dismissed 14/09/1999
March 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
30-03 Cat Media
Cat Media - Discovery - Flat hose - promotes use of hose for cleaning balcony.
Dismissed 11/03/2003
50-03 Nissan Motor Co (Aust) Pty Ltd
Nissan - Patrol - Two vehicles chained together.
Dismissed 11/03/2003
November 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0442-11 Purl Bar
Promotion for a Melbourne Cup Afterparty at the Purl Bar in Subiaco. The image shows a woman on all fours on a bed with a saddle on her back.
Dismissed Internet 09/11/2011
July 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
334-09 Jamba! GmbH
Jamba TVC 334/09 - Lust Mobile. Women in sexually explicit positions with pink lips covering private parts.
Upheld - Not Modified or Discontinued 22/07/2009
October 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
338-99 McDonald's Aust Ltd
McDonald's - two men
Dismissed Radio 12/10/1999
October 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
341-03 Versatile Buildings (Aust) Pty Ltd
Versatile Buildings - Totalspan - wife says about husband: 'So I let him have it.'
Dismissed 14/10/2003
345-03 Cantarella Bros Pty Ltd
Cantarella Bros - Vittoria Coffee - 'Italians - known for their fashion sense.'
Dismissed Print 14/10/2003
February 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
352-00 Pacific Service Centres
Pacific Service Centres - mature woman driver makes 2-finger gesture
Dismissed 13/02/2001
1-01 Freedom Furniture Ltd
Freedom Furniture - burial of sofa
Dismissed 13/02/2001
2-01 GE Lighting Aust Ltd
GE Lighting - nurse and doctor
Dismissed 13/02/2001
November 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
355-99 Nestle Australia Ltd
Nestle - Life Savers
Dismissed 09/11/1999
November 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
391-07 BMW Group Australia Ltd
BMW - M3 - Internet - "Fast is not just about horsepower but how powerful your horses are. It's not how fast you go but how you go fast..."
Upheld - Modified or Discontinued Internet 13/11/2007
November 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
397-03 LG Electronics Aust Pty Ltd
LG Electronics - Flatron Plasma Screens - car collides with truck and plunges over cliff.
Dismissed 11/11/2003
June 2011
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0198-11 Steer Bar & Grill
Half page print advertisement which shows a pair of female legs with short skirt and high heels, and a meat tray. The accompanying text reads: 'Fancy a tasty bit of skirt'.
Upheld - Modified or Discontinued Print 22/06/2011
March 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
41-99 Sakata Rice Snacks Australia Pty Ltd
Sakata Rice Snacks - "Japanese style rice crackers"
Dismissed 09/03/1999
May 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
101-05 Goodman Fielder Baking Australia
Goodman Fielder - Uncle Toby's - OT's - Ian Thorpe says it's "Fully Sick" to mother on phone who has 3 children who won't eat their cereal until she rings and consults Thorpie
Dismissed 10/05/2005
November 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
433-06 Pilates Canberra
Pilates - women in gymwear pole-dancing for exercise
Dismissed 14/11/2006
March 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
44-01 Pizza Haven
Pizza Haven - Pan Bake Pizza - 'no oily residue'
Dismissed 13/03/2001
November 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
444-08 Harley-Davidson South West
Harley-Davidson South West - drag motorbikes 'we must go faster'
Upheld - Modified or Discontinued 12/11/2008
February 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
455-03 Toyota Motor Corp Aust Ltd
Toyota - Rav 4 Compact 4WD - camel driving up steps of public building
Dismissed 17/02/2004
April 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
130-09 Ultra Company
Ultra Company (130/09) Nude Viewer mobile phone program
Dismissed 08/04/2009
September 1998
Case number Ad Standards description Determination Categorysort ascending Media Determination date
136-98 Proton Cars Australia Pty Limited
Proton Cars Australia Pty Limited - "Canetoads"
Dismissed Outdoor 08/09/1998
139-98 Smith's Snackfood Co Ltd The
Smith's Snackfood - Smith's Crisps - 'Smith Family' stick figures
Dismissed 08/09/1998
August 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
184-05 Alberto Culver Pty Ltd
Alberto Culver - TRESemme - woman selects hair-care in supermarket and Ricardo, gay UK hairdresser approaches and says "This is for professionals only", they tackle each other to the ground and hairdresser scoops all product into his own basket
Dismissed 09/08/2005
February 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
19-08 Consumer First Aust Pty Ltd
Consumer First - SMS VIDEO to 197 12345 - pole dancer
Dismissed 13/02/2008
January 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
545-08 BCF
BCF - Radio - Malcolm and his clown fish called Desmond
Dismissed Radio 21/01/2008
March 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
59-07 Sexpo Pty Ltd
Sexpo - woman's torso wearing hipster jeans - thumbs tucked into waistband
Dismissed Outdoor 13/03/2007
August 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
201-01 Seven Network Ltd (i7)
Seven Network - i7 - woman cleans toilet with man's toothbrush
Dismissed 14/08/2001
February 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
16-10 Fernwood Fitness Centres Aust Pty Ltd
Fernwood Fitness 16/10. Print advertisement with text "Join for FOX sake"
Dismissed Print 10/02/2010
March 2000
Case number Ad Standards description Determination Categorysort ascending Media Determination date
63-00 McDonald's Aust Ltd
McDonald's - McFlurry - teenage schoolgirl told exchange student has arrived - she doesn't want to share bedroom till she finds out it's a boy
Dismissed 14/03/2000
July 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
207-07 Strike Bowling Bar
Strike Bowling Bar - "Smashing Pins! Score every night at Strike"
Dismissed Transport 10/07/2006
April 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
66-01 Ford Motor Co of Aust Ltd
Ford - Falcon Sedan XR8 - 'Lightning Fast'
Dismissed 10/04/2001
April 1998
Case number Ad Standards description Determination Categorysort ascending Media Determination date
21-98 None
IKEA - Austscan - Bedroom Storage TV commercial
Dismissed 14/04/1998
June 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
171-03 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Pine-o-Cleen - mother disinfects toy to get rid of "girl germs".
Dismissed 10/06/2003
July 1998
Case number Ad Standards description Determination Categorysort ascending Media Determination date
70-98 Dairy Farmers
Dairy Farmers - Dare - Does my bum look big
Dismissed 14/07/1998
May 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
173b-06 Advanced Medical Institute
AMI - Doodle - 173b/06 - male voice crying out "Not yet…Not yet…" "Once your doodle starts jumping the gun, things are only gonna get worse, bcs your doodle is gonna do what it's gonna do".
Upheld - Modified or Discontinued Radio 09/05/2006
March 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
76-08 BlueScope Steel
BlueScope Steel Ghost - appparently dead man's spirit rises and admires his roof but another man gives CPR - when victim rouses both look disgusted at the fact that they seemed to be kissing
Dismissed 12/03/2008
April 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
79-05 Origin Energy
Origin Energy - young man at football spills another's beer - when he can't replace it he's hung by his underpants in change room
Dismissed 12/04/2005
April 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
84-07 Mitsubishi Motors Aust Ltd
Mitsubishi - Triton - "You'd never see it pulling a float at Mardi Gras, but it could - with 28% more power, it's just not built to ponce around"
Dismissed Print 10/04/2007
April 2002
Case number Ad Standards description Determination Categorysort ascending Media Determination date
87-02 IKEA
IKEA - Tidy flat - young girl kissing boy sees his flat is very tidy and thinks "He must be gay"
Dismissed 09/04/2002
September 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
234-05 Nestle Confectionery
Nestle - Allen's Anticol Vapour Action Lozenges - skiiers blown off ski slope as if by bomb blast
Dismissed 13/09/2005
January 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0007-13 BCF
I am writing to complain about an ad running on TV from the company BCF (Boating Camping Fishing). The ad depicts two men sitting in a boar. One man has an oce chest and the other has a portable fridge.
Dismissed 30/01/2013

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