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E.g., 04/12/2021
E.g., 04/12/2021
October 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
283-05 Sanofi Aventis
Sanofi Aventis - Telfast - man in office falls & appears to be a heart attack, as fellow workers stand by one pours vase water over him. Man finally decides to help but then stops as he needs a hay fever tablet bcs of the flowers from the vase
Dismissed Health Products 11/10/2005
298-05 Bayer Australia Ltd
Bayer - Berocca - man running down steps and along rail platform trying to outrun train
Upheld - Modified or Discontinued Health Products 11/10/2005
June 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
119-01 Network Foods Ltd
Network Foods - Lofthouse's Fisherman's Friend - 'The Best Suck in Town'
Dismissed Health Products Outdoor 12/06/2001
146-01 ICN Pharmaceuticals Australasia Pty Ltd
ICN Pharmaceuticals - Nyal cough medicine - mother leaves cap off bottle
Dismissed Health Products 12/06/2001
June 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0268-16 GlaxoSmithKline Consumer Healthcare Australia
Advertising Panadol for children
Dismissed Health Products TV - Free to Air 22/06/2016
July 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
160-01 Australian Therapeutic Supplies Pty Ltd
Australian Therapeutic Supplies - Four Seasons condoms - 3 full, vertical condoms
Dismissed Health Products Outdoor 10/07/2001
161-01 Aventis Pharma Pty Ltd
Aventis Pharma - Telfast Decongestant- man picking his nose and woman looking on
Dismissed Health Products Print 10/07/2001
August 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0292-13 Blackmores Ltd
A Blackmores commercial asking for people to commit to visiting their website (blackmores.com.au) for their 'littlelesslittlemore' campaign.
Dismissed Health Products 28/08/2013
September 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0303-13 Pfizer Australia Pty Ltd
Nerve pain advertisement This is the link to the specific advertisement https://www.morethanmedication.com.au/Health-Topics/Nerve-Pain/nerve-pain-feels-different/?utm_source=Exponential%20AU&utm_medium=&utm_content=Homepage_Health%20100%%20Sponsorship_&utm_campaign=lyrica
Dismissed Health Products Internet 11/09/2013
July 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
210-03 Wyeth Consumer Healthcare Pty Ltd
Wyeth - Dimetapp - child climbs into toy box and shuts lid.
Dismissed Health Products 08/07/2003
December 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0479-15 House of Smiles
The advertisement presents a driver travelling with a passenger who warns the driver of a speed camera up ahead. The driver in the advertisement is heard to speed up the vehicle and says "smile" (inferring good dental work) so they can be captured by the flashing speed camera.
Upheld - Modified or Discontinued Health Products Radio 09/12/2015
May 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
108-04 Pfizer Australia Pty Ltd
Pfizer - Nicorette - "Energy" man rolls towards woman in bed - she says "Again?" - and turns toward him with a smile - then movements simulating sex
Dismissed Health Products 11/05/2004
June 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
122-04 Advanced Medical Institute
AMI - Stronga Longa Donga
Dismissed Health Products Outdoor 08/06/2004
138-04 Pfizer Australia Pty Ltd
Pfizer - Nicorette Microtab - woman in labour thinks how well husband is coping with giving up smoking, than her own pain - husband just thinking about Microtab
Dismissed Health Products 08/06/2004
August 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0340-10 Advanced Medical Institute
Black background with words in bold white lettering: "Want longer lasting sex? Talk to a Doctor at AMI about Nasal Delivery Technology. Call or SMS 'Try' 1800 20 40 90."
Dismissed Health Products Print 11/08/2010
March 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
54-06 GlaxoSmithKline Australia Pty Ltd
GlaxoSmithKline - Panadol - volunteer fire-fighter advises us he takes Panadol to relieve back pain
Dismissed Health Products 14/03/2006
April 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0138-15 Pfizer Australia Pty Ltd
Depicts a brain smoking a cigarette
Dismissed Health Products TV - Pay 29/04/2015
November 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
269-01 Bayer Australia Ltd
Bayer - Pluravit - man's head in sandpit
Dismissed Health Products 13/11/2001
May 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0203-16 Galderma
The ad shows a picture of half a man's face, his skin seems slightly reddened. To the left of the picture is a text: 'My job prospects shouldn't be decided by the colour of my skin. HELP END THE DISCRIMINATION"Bottom right corner contains the name of the drug company, company information is located in the bottom left corner.
Dismissed Health Products Print 11/05/2016
July 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0238-13 Sanofi Aventis
Ad shows Bear Grylls demonstrating how much fish you need to eat to get the equivalent omega oils from fish. He goes into the water with a tree branch he has made into a spear. He catches a fish and the eats is raw; with the appearance that the fish is still basically alive.
Dismissed Health Products 24/07/2013
0233-13 Bayer Australia Ltd
The commercial included camera footage/shot that directly exposes the infant's female anatomy as her nappy is changed on a change table and the nappy rash cream applied.
Dismissed Health Products 24/07/2013
June 2021
Case number Ad Standards description Determination Categorysort descending Media Determination date
0176-21 Reckitt Benckiser
This television advertisement depicts a father and son getting on public transport. One seat is available, a tradesman getting off. The father and son hesitate, but then use Glen 20 product to wipe down seat.
Dismissed Health Products TV - Free to Air 23/06/2021
November 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
326-05 Pfizer Australia Pty Ltd
Pfizer - Zyrtec - female in café asks friend how she got rid of her boyfriend - replies she invited him to meet her parents and he was "off like a Zyrtec"
Dismissed Health Products 08/11/2005
February 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
16-04 Jenny Craig Weight Loss Centres Pty Ltd
Jenny Craig - Ian Hewitson leaves young child on slide
Dismissed Health Products 17/02/2004
September 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
404-09 Australian Hair & Beauty Imports
Australian Hair & Beauty Imports - MUK (404/09) - Petra Hair Care window displays
Upheld - Modified or Discontinued Health Products Outdoor 09/09/2009
August 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0356-16 Bayer Australia Ltd
The add portrays all the effort required to get through during the guys workday and a berocca will help with all this
Dismissed Health Products TV - Free to Air 24/08/2016
March 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0078-16 Swisse Vitamins Pty Ltd
The ad suggests that the product (a "detox" pill) may be useful in people who like to indulge - this is described with a backdrop of a group of women toasting a glass of wine.
Dismissed Health Products TV - Free to Air 09/03/2016
May 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
206-09 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser Aust P/L (Clearasil) TV 206/09 young girl used Clearasil pimple blocker pen to prevent pimple and go on date
Dismissed Health Products 14/05/2009
169-09 GlaxoSmithKline Australia Pty Ltd-Pharmaceuticals
Glaxo Smith-Kline 169/09 - TV Herpes Awareness campaign showing various underpants
Dismissed Health Products 14/05/2009
September 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
230-05 Beiersdorf Aust Ltd
Beiersdorf - Duo condoms - youth in chemist saying loudly "I need condoms" and "tonight's the night"
Dismissed Health Products Cinema 13/09/2005
November 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0478-10 Advanced Medical Institute
Radio ad with voiceover that describes how the doctors at Advanced Medical are famous for helping men to last longer in lovemaking. What you don’t know is how they could help you to get your partner to say, “yes” more often. After all, what’s the point of trying to fix your erectile problem if the love of your life is still saying no? To find out how to turn her “no” into a “yes”, call 1800 60 60 60, and find the key to having a satisfying bedroom partner. That’s 1800 60 60 60, 1800 60 60 60.
Dismissed Health Products Radio 24/11/2010
August 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
298-06 Procter & Gamble Australia Pty Ltd
Procter & Gamble - Metamucil - Loofah - man pulls a piece of tape protruding from his mouth - it's attached to a loofah which he slowly extracts with gagging/vomiting noises "there are easier ways to clean your insides"
Dismissed Health Products 08/08/2006
May 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
121-05 Boots Healthcare Australia Pty Ltd
Boots - Clearasil for men - Brandpower ad where Sally Williams directs her conversation to "Mums with young sons.."
Dismissed Health Products 10/05/2005
February 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
363-04 Novartis Pharmaceuticals Pty Ltd
Novartis Pharma - Lamisil - animated toe lifts back for fungus to crawl in
Dismissed Health Products 08/02/2005
November 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0436-12 Cat Media Pty Ltd
Images of women in bikinis who apparently take the Coconut Detox product to so that they look thin and glamorous.
Dismissed Health Products 14/11/2012
May 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0133-19 Procter & Gamble Australia Pty Ltd
Describes the benefit of using Metamucil. Contains the phrase "the turd you deserve". 
Dismissed Health Products TV - Free to Air 22/05/2019
April 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0154-18 Vitaco Health Australia Pty Ltd
News Segment on Studio Ten using a Dr to promote Nutra-Life Kyolic Aged Garlic. I could not find the segment in full online, but it is examined in part by Media Watch at this link: http://www.abc.net.au/mediawatch/transcripts/s4811927.htm
Upheld - Modified or Discontinued Health Products TV - Free to Air 11/04/2018
January 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0014-20 Aspen Pharmacare Australia Pty Ltd
The poster advertisement features an image of a woman seated behind a desk looking over her shoulder. There is a fishbowl around her and two goldfish swimming in the bowl. The text 'Could it be bacterial vaginosis?' is superimposed over the image.
Dismissed Health Products Poster 22/01/2020
September 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0258-20 GlaxoSmithKline Consumer Healthcare Australia Pty Ltd
This television advertisement for Panadol Rapid depicts a man waking up early, going to a busy work day, and picking his daughter up from school.
Dismissed Health Products TV - Free to Air 09/09/2020
August 2021
Case number Ad Standards description Determination Categorysort descending Media Determination date
0234-21 Pilot Mens Health
This TV On Demand advertisement features an Olympic-style track running event, with commentary overlaid. A man starts running early, ‘jumping’ the starter’s gun and celebrating at the end thinking he has won. Only then does he realise that the race has not yet begun.
Dismissed Health Products TV - On Demand 25/08/2021
July 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
164-05 Procter & Gamble Australia Pty Ltd
Procter & Gamble - Vicks Cough Medicine - man and woman in bed together, woman is dreaming and his woken by man who has cough woman gets up to get him some cough medicine
Dismissed Health Products 12/07/2005
July 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
167-04 Pfizer Australia Pty Ltd
Pfizer - Benadryl - mum asleep at ironng board, dad asleep at work, sister asleep on bus - boy watching TV coughing.
Dismissed Health Products 13/07/2004
February 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
23-07 Novartis Consumer Health A/asia Pty Ltd
Novartis Consumer health - Nicotinell (TV) - young woman shown smoking in various situations then told yopu'd never know how great you'd be not smoking, until you quit - shown riding motorcycle and smiling with excitement
Upheld - Modified or Discontinued Health Products 13/02/2007
April 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
85-99 Warner Lambert Consumer Health Care Pty Ltd
Warner Lambert - Mylanta - "Two Australian backpackers in India"
Dismissed Health Products 13/04/1999
December 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
259-98 Blackmores Ltd
Blackmores - Japanese women and soy
Dismissed Health Products 08/12/1998
May 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
135-03 Naturopathica
Naturopathica - Horny Goat Weed - 'Make love not war'.
Dismissed Health Products Outdoor 13/05/2003
March 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0109-17 Reckitt Benckiser (Aust) Pty Ltd
ADVERT FOR PAIN RELIEF FOR CHILDREN
Dismissed Health Products TV - Free to Air 08/03/2017
September 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
221-04 Bayer Australia Ltd
Bayer - Canesten - Once Pessary - Love and Commitment - -"now we have lost the interest of the men" woman goes on to speak about vaginal thrush treatment
Dismissed Health Products 14/09/2004
July 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0199-19 Sleep Clinics Albury Wodonga
This television advertisement depicts a man who snores and his wife, who elbows him and pushes him out of bed. 
Upheld - Modified or Discontinued Health Products TV - Free to Air 10/07/2019
June 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0175-20 Sanofi
This television advertisement for Bisolvon depicts a family in a park. The mother coughs into her elbow.
Dismissed Health Products TV - Free to Air 10/06/2020

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