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E.g., 26/01/2021
E.g., 26/01/2021
February 2001
Case number Ad Standards description Determination Category Mediasort ascending Determination date
23-01 Beiersdorf Aust Ltd
Beiersdorf - Nivea Body Moisturising Spray/Anti-Perspirant Deodorant Spray
Dismissed Toiletries 13/02/2001
April 2007
Case number Ad Standards description Determination Category Mediasort ascending Determination date
85-07 Central Queensland Pumps
Central Qld Pumps - women round pool wearing tight t-shirts with "CQuip" - man's voice says "You will not remember the product but you will remember.." and a close-up of the women's breasts
Dismissed Hardware/Machinery 10/04/2007
June 2014
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0199-14 Sydney Film Festival
A group of small clips is shown along with a fake animated audience reacting to the clips
Dismissed Entertainment 11/06/2014
September 2005
Case number Ad Standards description Determination Category Mediasort ascending Determination date
235-05 BRP Australia Pty Ltd
BRP - Evinrude - man punches, butts and kicks groin of another man in violent & aggressive manner
Dismissed 13/09/2005
February 2007
Case number Ad Standards description Determination Category Mediasort ascending Determination date
10-07 Queensland Dept of Communities
Queensland Dept of Communities - Violence Prevention Unit - "See the problem. Be the solution". Offers counselling on Mensline
Dismissed Community Awareness 13/02/2007
August 1998
Case number Ad Standards description Determination Category Mediasort ascending Determination date
102-98 Just Jeans Group
Just Jeans - "Naked man in restaurant."
Dismissed Retail 11/08/1998
May 2005
Case number Ad Standards description Determination Category Mediasort ascending Determination date
96-05 Queensland Transport
Queensland Transport - dad & son driving to buy more gas for the bbq; Speeding 6 kms over the limit, he changes lane, swerves to miss car which has braked, runs off the road and hits woman pushing a pram, woman is , killed her blood is on baby,
Dismissed Community Awareness 10/05/2005
September 2004
Case number Ad Standards description Determination Category Mediasort ascending Determination date
244-04 Holden Ltd
Holden - Storm Ute - visual of a tornado and dark clouds at a railway crossing. A red Storm Ute pulls up to a halt on the road. The voiceover describes it as a Limited Edition Storm
Dismissed 14/09/2004
259-04 Bendon Ltd
Bendon - Elle Macpherson Intimates - quick shots of women in in kitchen wearing underwear and having knives in their hands
Dismissed Clothing 14/09/2004
May 2003
Case number Ad Standards description Determination Category Mediasort ascending Determination date
109-03 Guests Furniture
Guests Furniture - woman hits man with handbag.
Dismissed 13/05/2003
April 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
99-08 Telstra Corporation Ltd
Telstra - Bigpond Movies - men with guns infer shooting a woman, then shoot a man who comes thru the front door
Dismissed Telecommunications 09/04/2008
May 2004
Case number Ad Standards description Determination Category Mediasort ascending Determination date
111-04 Procter & Gamble Australia Pty Ltd
Procter & Gamble - Metamucil - man eats soap, woman eats face washer, woman sticks hose in mouth - let natural fibres clean your insides out
Dismissed Health Products 11/05/2004
April 1998
Case number Ad Standards description Determination Category Mediasort ascending Determination date
25-98 The Daily Telegraph
Daily Telegraph (The) - Ian Roberts
Dismissed Media 14/04/1998
April 2006
Case number Ad Standards description Determination Category Mediasort ascending Determination date
114-06 Just Jeans Group
Just Jeans - couple steal lobster from tank a Chinese restaurant and throw it back in the sea - "Live Like You Mean it"
Dismissed Clothing 11/04/2006
October 2001
Case number Ad Standards description Determination Category Mediasort ascending Determination date
253-01 Ford Motor Co of Aust Ltd
Ford - Courier - hotel towed to brewery truck
Dismissed 09/10/2001
August 2003
Case number Ad Standards description Determination Category Mediasort ascending Determination date
256-03 Toyota Motor Corp Aust Ltd
Toyota - Corolla Sportivo - (TV) - car travelling fast along narrow winding road - driver displays aggessive speeding behaviour-headlocks old man when introduced
Dismissed 12/08/2003
April 2000
Case number Ad Standards description Determination Category Mediasort ascending Determination date
120-00 WorkCover Corporation
WorkCover Corp - dead man and daughter voiceover
Dismissed Community Awareness 11/04/2000
July 2013
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0234-13 Retail Food Group
Chopping board with donuts on it. Advertising their donuts.
Dismissed Food/Bev Venue 24/07/2013
0250-13 Broadway Homes
It appeared to be trying to sell an apartment.
Dismissed Real Estate 24/07/2013
June 2010
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0238-10 Unilever Australasia
The TVC plays in a unisex vestibule of a nightclub’s bathrooms where men and women come out of their respective bathrooms and wash their hands. A woman turns on the tap and the water comes gushing out of the tap with much more force than she was expecting. The water ricochets off the inside of the basin and directly onto her top. A young man is standing at the next basin. He gives her a big, flirtatious smile. His hand is up against the wall and we can see that there are big wet sweat patches on his shirt under his armpits.
Dismissed Toiletries 09/06/2010
June 2004
Case number Ad Standards description Determination Category Mediasort ascending Determination date
126-04 Colgate Palmolive Pty Ltd
Colgate-Palmolive - Colgate Toothpaste - teacher coats a shell with toothpaste then knocks against another shell, which breaks
Dismissed Toiletries 08/06/2004
140-04 Goodman Fielder Baking Australia
Goodman Fielder - Meadowlea White Wings choc-chip cookies - 2 kids brought to hospital emergency with hands stuck in jar - pokes tongue out at older patient
Dismissed 08/06/2004
December 1998
Case number Ad Standards description Determination Category Mediasort ascending Determination date
268-98 JBB (Asia-Pacific) Pty Ltd
JBB (Asia-Pacific) - Finlandia Vodka Pulp
Dismissed Alcohol 08/12/1998
September 1998
Case number Ad Standards description Determination Category Mediasort ascending Determination date
131-98 Australian Milk Marketing
Australian Milk Marketing - playing football with milk carton
Dismissed 08/09/1998
June 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
270-09 Unilever Australasia
Unilever 270/09- Continental Gravy, secret mens and womens business
Dismissed Food/Bev Groceries 24/06/2009
November 2002
Case number Ad Standards description Determination Category Mediasort ascending Determination date
274-02 Holden Ltd
Holden - Commodore - baby in a stroller being wheeled by mother,around corners sharply - then shows young man driving car "You always had a thing for corners"
Dismissed 12/11/2002
May 2000
Case number Ad Standards description Determination Category Mediasort ascending Determination date
138-00 Sancella Pty Ltd
Sancella - Libra Invisible Slim tampons - dog caught in door pet flap
Dismissed Toiletries 09/05/2000
July 2012
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0258-12 Stuart Alexander & Co Pty Ltd
A silver convertible, with three males inside, attracts the attention of three women walking on the street. Until... a blue convertible car pulls up with a young male driving. The man eats a piece of Mentos gum and then transforms his car into three cars stacked on top of each other. The three women join him in the transformed three stack car and drive off with one in a spa, another playing music. The screen then ends with a pack shot of Mentos® 3D gum product and the tag line “Triple Awesomeness”.
Dismissed Food/Bev Groceries 11/07/2012
October 2005
Case number Ad Standards description Determination Category Mediasort ascending Determination date
277-05 Sanitarium Health Food Company
Sanitarium - Up and Go - young man drinking product in electrical store, collects many fans, places flow of air upwards to create enough fanned air to keep him afloat when he jumps off desk
Dismissed 11/10/2005
February 2002
Case number Ad Standards description Determination Category Mediasort ascending Determination date
28-02 KIA Automotive Australia
KIA - Rio - wind machine blows woman off-screen - 'What else do you need?'
Dismissed 12/02/2002
May 2008
Case number Ad Standards description Determination Category Mediasort ascending Determination date
143-08 Carpet Court
Carpet Court - court jester's head on chopping block - hat falls off instead of head
Dismissed 19/05/2008
149-08 Gucci Australia Pty Ltd
Gucci - perfume - skinny models dancing around
Dismissed Toiletries 19/05/2008
158-08 InsuranceLine Pty Ltd
InsuranceLine - Telephone/Carpark - man hit with telephone
Upheld - Modified or Discontinued Insurance 19/05/2008
November 2004
Case number Ad Standards description Determination Category Mediasort ascending Determination date
282-04 Lever Rexona
Lever Rexona - Lynx 24-7 women in provocative outfits performing various tasks "The girls are ready - are you?"
Dismissed Toiletries 09/11/2004
October 1998
Case number Ad Standards description Determination Category Mediasort ascending Determination date
146-98 Berri Ltd
Berri Ltd - swearing
Dismissed 13/10/1998
160-98 Lever Rexona
Lever Rexona - Lynx - Cartoon spermatozoa.
Dismissed Toiletries 13/10/1998
August 2013
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0273-13 Colgate Palmolive Pty Ltd
Advertising a naked woman head to toe showering with shampoo.
Dismissed Toiletries 14/08/2013
July 2009
Case number Ad Standards description Determination Category Mediasort ascending Determination date
288-09 Hasbro Australia Ltd
Hasbro Australlia Ltd (288/09) TV Baby alive doll receives medicine from spoon and up nose
Dismissed 08/07/2009
July 2001
Case number Ad Standards description Determination Category Mediasort ascending Determination date
152-01 Konica Australia Pty Ltd
Konica Australia - attractive female office worker describes photocopier to male colleagues
Dismissed 10/07/2001
August 2006
Case number Ad Standards description Determination Category Mediasort ascending Determination date
290-06 Subway Sandwiches & Salads
Subway - Souvlaki - new arrivals to Australia leaving ship with loads of food items intimating they must have had a Subway on board.
Dismissed 08/08/2006
July 2002
Case number Ad Standards description Determination Category Mediasort ascending Determination date
155-02 Sanyo Australia Pty Ltd
Sanyo Australia - man seemingly watching lawn bowls falling asleep, then we see he's watching it at home on big screen TV
Dismissed 09/07/2002
October 2000
Case number Ad Standards description Determination Category Mediasort ascending Determination date
294-00 Knight Frank (Qld) Pty Ltd
Knight Frank (Qld) Pty Ltd - Cairns Central Shopping Centre
Dismissed Retail 17/10/2000
February 2005
Case number Ad Standards description Determination Category Mediasort ascending Determination date
3-05 McDonald's Aust Ltd
McDonald's - Pecking Order - young man arriving for work experience is given list of lunches for large office
Dismissed 08/02/2005
17-05 Taubmans Pty Ltd
Taubmans - TV - Silk Teflon paint - image of baby's bottom with music and Tom Jones' song "Sex Bomb" changed to "teflon teflon…"
Dismissed 08/02/2005
June 2000
Case number Ad Standards description Determination Category Mediasort ascending Determination date
164-00 GlaxoSmithKline Australia Pty Ltd
Glaxo Wellcome - Zantac Relief - 'Down, boy'
Dismissed Health Products 13/06/2000
167-00 Unilever Australasia
Unilever - Continental - Cup-A-Soup - Lots-A-Pasta - "Eat. Revive. Make it to 5"
Dismissed 13/06/2000
August 2013
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0293-13 Sanofi Aventis
Male drinking a concoction of milk/vegetation from a boot.
Dismissed Health Products 28/08/2013
September 2007
Case number Ad Standards description Determination Category Mediasort ascending Determination date
308-07 Kosciusko Thredbo Pty Ltd
Kosciusko Thredbo - men chatting at bar, another approaches to join them, but they sign "Sorry we are deaf". When he leaves they continue chatting in English
Dismissed 11/09/2007
July 2004
Case number Ad Standards description Determination Category Mediasort ascending Determination date
172-04 Mitsubishi Motors Aust Ltd
Mitsubishi - Lancer ES - Adam & Eve - naked people wearing fig leaves
Dismissed 13/07/2004
August 2012
Case number Ad Standards description Determination Category Mediasort ascending Determination date
0304-12 Pepsico Australia Holdings Pty Ltd
The advertisement shows divers swimming amongst sharks in the ocean and a voiceover says, “In these shark infested waters a team of scientists and one brave volunteer are about to find the answer to an important question: Is new Mountain Dew as much of a thrill as the original Mountain Dew”.
Dismissed Food/Bev Groceries 08/08/2012

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