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E.g., 25/06/2022
E.g., 25/06/2022
August 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
242-99 Holden Ltd
Holden - Commodore SS Series II - vehicle being driven at speed, including repeatedly crossing centre line.
Upheld - Modified or Discontinued 10/08/1999
July 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
246-08 Jamba! GmbH
Jamba - BubbleMob - 2 girls, 1 bath
Upheld - Modified or Discontinued 09/07/2008
September 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
249-05 Unitab Ltd
Unitab - TAB - "the more you practice the luckier you get"
Upheld - Modified or Discontinued Gambling Outdoor 13/09/2005
July 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
249-09 Girls Gone Wild
Girls Gone Wild TV (249/09)for phone downloads with highly sexual content. Girl on girl action.
Upheld - Modified or Discontinued Sex Industry 08/07/2009
274-09 Yum Restaurants International
Yum Restaurants 274/09 - KFC truck driver not wearing a seat belt
Upheld - Modified or Discontinued Food/Bev Groceries 08/07/2009
278-09 Pharmacare Laboratories
Pharmacare 278/09 Brut TV robot gathering possessions including a doll that changes to a woman in a bikini
Upheld - Modified or Discontinued Toiletries 08/07/2009
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
250-09 Youi Car Insurance
Youi insurance (250/09) TV car insurance for people with mental illness (obsessive compulsive disorder)- man cleaning his glasses over and over
Upheld - Modified or Discontinued Insurance 10/06/2009
267-09 Youi Car Insurance
Youi - (267/09)- TV car insurance for people with mental illness (obsessive compulsive disorder)- woman folding paper for a prolonger period
Upheld - Modified or Discontinued Insurance 10/06/2009
268-09 BMW Group Australia Ltd
BMW (Z4)268/09 - TV ad showing car being driven recklessly.
Upheld - Modified or Discontinued 10/06/2009
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
261-09 Custom Security Services
Custom Security Services - Billboard with image of woman's breasts and phrase "protect your assests"
Upheld - Modified or Discontinued Outdoor 24/06/2009
265-09 Vodafone Network Pty Ltd
Vodafone - 265/09 Lead Brand Television ads. Various scenarios including a priest handing our condoms and a man resigning over a supermarket microphone.
Upheld - Modified or Discontinued Telecommunications 24/06/2009
July 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
262-06 Everlast
Everlast - 50's style B&W photo of a tough-looking young boy smoking cigarette in a police station, attended by a police officer and the slogan "Everlast - nothing soft comes out of the Bronx".
Upheld - Modified or Discontinued Clothing Print 11/07/2006
August 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
262-08 IKEA (WA)
IKEA WA - woman changes light globe without turning off power
Upheld - Modified or Discontinued 13/08/2008
275-08 Emirates
Emirates - World is your playground - people on bike with no helmet & baguette
Upheld - Modified or Discontinued Travel Outdoor 13/08/2008
277-08 Mitsubishi Motors Aust Ltd
Mitsubishi - Lancer - defy physics - hammer the straight - scream through the corner
Upheld - Modified or Discontinued Print 13/08/2008
278-08 Advanced Medical Institute
AMI - Want Longer Lasting SEX 278/08 - re-examination of 20/07
Upheld - Modified or Discontinued Outdoor 13/08/2008
287-08 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Mother - (TV)-SWAT group go to Mother lab and beat up scientists who made bad-tasting original Mother drink
Upheld - Modified or Discontinued Food/Bev Groceries 13/08/2008
304-08 Henderson & Horning Property Consultants
Henderson & Horning - woman's legs in red fishnet stockings standing over a man
Upheld - Modified or Discontinued Real Estate Outdoor 13/08/2008
February 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
27-07 Extreme Boys Toyz
Extreme Boyz Toyz - motorbike ridden at speed across double lines and on corners
Upheld - Modified or Discontinued 13/02/2007
October 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
270-05 Home Building Society
Home Building Society - vans spinning out of control at a children's crossing
Upheld - Modified or Discontinued Finance/Investment 11/10/2005
298-05 Bayer Australia Ltd
Bayer - Berocca - man running down steps and along rail platform trying to outrun train
Upheld - Modified or Discontinued Health Products 11/10/2005
August 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
270-06 Kimberly-Clark Aust Pty Ltd
Kimberly-Clark - Kleenex - father at hospital gazing at a baby wearing a hat thru nursery window at hospital, wife directs him to correct baby and they wipe tears away with tissues
Upheld - Modified or Discontinued Toiletries 08/08/2006
299-06 Bank of South Australia
Bank of SA - Bunny - store owner sees competitor using giant bunny outside store - so he used his broom handle to trip the bunny up and a little girl starts crying
Upheld - Modified or Discontinued Finance/Investment 08/08/2006
303-06 Telstra - Sensis Pty Ltd
Telstra-Sensis - "Live Life On The Run" - SMS service to keep up-to-date with events, weather etc - shows parents looking in on sleeping child - who has sneaked out and arranged bedclothes to appear still at home "Never miss a good time"
Upheld - Modified or Discontinued Transport 08/08/2006
September 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
273-03 Just Jeans Group
Just Jeans - Jay Jays - young people ride bicycles into bushes.
Upheld - Modified or Discontinued Clothing 09/09/2003
October 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
274-04 Toyota Motor Corp Aust Ltd
Toyota - Camry Sportivo V6 - car swerves to avoid falling traffic cones
Upheld - Modified or Discontinued 12/10/2004
280-04 Mercedes-Benz Aust/Pacific P/L
DaimlerChrysler - Mercedes Benz - Karma - Buddist monks driving, swerving to avoid killing insects
Upheld - Modified or Discontinued 12/10/2004
November 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
277-01 ABC Décor
ABC Décor - 'Imagine this child being raped or murdered'
Upheld - Modified or Discontinued Print 13/11/2001
September 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
277-07 Inghams Enterprises Pty Limited
Inghams - Breast Awareness Week - images of Inghams chicken products
Upheld - Modified or Discontinued Food/Bev Groceries Outdoor 11/09/2007
310-07 The Hellfire Club
The Hellfire Club - internet - obese woman holding cigarette, naked from waist up
Upheld - Modified or Discontinued Entertainment Internet 11/09/2007
311-07 Sony Music Entertainment Australia Ltd
Sony Music - Kevin Bloody Wilson CD - painted yellow face depicting Asian promoting karaoke
Upheld - Modified or Discontinued Entertainment 11/09/2007
November 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
281-04 Holden Ltd
Holden - Ute - ute engulfed in grey smoke and stormclouds with sounds of tyre burnouts, music "Highway To Hell", slogan "Power to burn"
Upheld - Modified or Discontinued 09/11/2004
February 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
281-98 Tricon Restaurants International
Tricon - KFC - Crispy Strip Combo - teenage boy takes brother to training, sister to ballet and grandma to shops
Upheld - Modified or Discontinued 09/02/1999
298-98 Divots Golf Services Pty Ltd (Wembley Pro Shop)
Divots Golf Services - Wembley Pro Shop - "Whatever your handicap"
Upheld - Modified or Discontinued Retail 09/02/1999
March 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
29-05 Adelaide City Council
Adelaide City Council - a skateboarder is shown performing a jump without a helmet
Upheld - Modified or Discontinued 08/03/2005
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
296-09 Wize Guys (Australia Pty Limited
Wize Guys - Billboard (296/09) - 'Drink Cocaine' campaign with woman in shiny red devils suit laying across top of can
Upheld - Modified or Discontinued Food/Bev Groceries Outdoor 16/09/2009
September 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
310-08 Jim Beam Brands Australia Pty Ltd
Jim Beam - The Stalker - woman at bar says she disguises herself to stalk a man she broke up with 2 years ago, despite a restraining order
Upheld - Modified or Discontinued Alcohol 10/09/2008
July 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
310-09 Youi Car Insurance
Youi Car Insurance 310/09 TV - person obsessivley cleaning glasses "ridiculous habits"
Upheld - Modified or Discontinued Insurance 22/07/2009
336-09 Jungle Brolly
Jungle Brolly TVC 336/09 shows people using the hand shield product and then puring acid etc on to their hands.
Upheld - Modified or Discontinued 22/07/2009
February 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
32-09 Planbuild
Planbuild - Billboard of naked woman wearing a tool belt and holding a saw across her chest
Upheld - Modified or Discontinued Outdoor 11/02/2009
33-09 Moorilla P/L
Moorilla - Advertisement in Daily telegraph shows woman naked from waist up
Upheld - Modified or Discontinued Alcohol Print 11/02/2009
February 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
32-10 Hungry Jacks
Hungry Jacks 32/10. TV ad promoting kids meal with free Simpsons couch toy offered.
Upheld - Modified or Discontinued Food/Bev Groceries 10/02/2010
August 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
321-09 Nando's Australia Pty Ltd
Nando's - (321/09) gatecrashed the Bruno movie opening outside State Theatre
Upheld - Modified or Discontinued Entertainment Internet 26/08/2009
November 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
322-05 The Age
The Age - carry bag - woman mugged - thief throws away contents of bag and keeps the bag bcs it has "The Age" on it
Upheld - Modified or Discontinued Media 08/11/2005
October 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
322-99 Hamilton Island Enterprises
Hamilton Island Enterprises - "Chronic Fatigue Syndrome"
Upheld - Modified or Discontinued Travel Outdoor 12/10/1999
September 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
323-06 Statewest Financial Services Ltd
Statewest Financial Services - revised 270/05 Home Bldg Society - cars screech to halt beside schoolkids at a pedestrian crossing
Upheld - Modified or Discontinued Finance/Investment 12/09/2006
336-06 George Gross/Harry Who
George Gross/Harry Who - Summer 2006 catalogue - model appears to be smoking a cigarette and wearing clothing to simulate a cigarette
Upheld - Modified or Discontinued Clothing Print 12/09/2006
December 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
329-00 Kemalda Entertainment Pty Ltd
Kemalda - Rodney Rude - Alzheimer's and Parkinson's Diseases
Upheld - Modified or Discontinued Entertainment 12/12/2000
October 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
330-06 Blinck Mobile
Blinck Mobile - silent ringtones for kids - "Fool your parents and your teachers"
Upheld - Modified or Discontinued 10/10/2006
December 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
339-05 Douwe Egberts Australia
Douwe Egberts - Senseo Coffee Machine - has 8 yr old making coffee, carrying it hot to father, then sitting on Dad's lap while it's drunk
Upheld - Modified or Discontinued TV - Pay 13/12/2005

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