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Ad Standards Community Panel Cases

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E.g., 20/06/2022
E.g., 20/06/2022
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0080-15 PVH Brands Australia Pty Ltd
Calvin Klein Jeans billboard poster towards north end of platforms 3 & 4 picturing a man lying almost on top of a topless woman looking like they are about to have sex.
Dismissed Clothing Billboard 25/03/2015
0083-15 Universal Pictures
Sex scenes and inappropriate scenes displayed in the vicinity of young children
Dismissed Entertainment TV - Out of Home 25/03/2015
0084-15 Monster Beverage Corporation
Advert with photo of two women with the caption "Two is always better than one... right?"
Dismissed Food/Bev Groceries Internet - Social - Other 25/03/2015
0085-15 Lion
The advert depicts men on a beach drinking. There is another group of men apparently ship wrecked, one of who is trying to put on sunscreen. He is then ridiculed by the other men who are drinking and tanned. By the end of the advert, they have covered him from head to foot with sunscreen and a suggestion is made that if he drank XXXX he would not need it.
Dismissed Alcohol TV - Free to Air 25/03/2015
0086-15 American Apparel Inc
The girls under lingerie seem very young and quite a lot of the underwear advertised is totally see through. There are images where the girls nipples and pubic hair is visible. The photos appear pornographic.
Dismissed Clothing Internet 25/03/2015
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0080-16 Walking Wounded
There is a picture of a serviceman who committed suicide. The main writing is "Ended his service in 2005. Ended his life in 2006." Below the picture is the name of the deceased "Warrant Officer David Wiseman". At the bottom of the poster are the words "Walking Wounded. Saving the returned soldiers from suicide".
Dismissed Community Awareness Poster 09/03/2016
0082-16 Commonwealth Bank of Australia
In the ad' a guy runs out of petrol in the outback. He buys petrol in a 20L steel can. He is then given a lift in another car.
Dismissed Finance/Investment TV - Free to Air 09/03/2016
0083-16 FOXTEL Management Pty Ltd
Foxtel NRL sport on 3
Dismissed Entertainment Radio 09/03/2016
0084-16 Adam & Eve
The TV advertisement is for “JO” brand personal lubricants and “adam&eve”, a company which sells the products. The advertisement footage consists of 12 consecutive frames. Frame 1 shows a topless woman lying face down on top of a topless man, who is lying on his back. Both the woman and the man are wearing black underpants. The woman’s underpants are revealing. The left-half of the woman’s left breast is exposed.Frame 2 shows footage of a woman’s torso. The woman’s face is not shown. The woman is wearing a bra and underpants. The woman is lying on her back.
Dismissed Sex Industry TV - Free to Air 09/03/2016
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0080-17 AAMI
Car insurance - makes a play on the word "shit" creek involving children in a sound alike swear word. Not necessary and totally inappropriate.
Dismissed Insurance TV - Pay 22/02/2017
0081-17 Wilkies Showbar 140
Large outdoor signage in city heart of scantily clad strippers in lingerie and silhouettes of seemingly naked women in suggestive poses. Wording says "COLD BEER HOT GIRLS".
Dismissed Bars/Clubs Outdoor 22/02/2017
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0080-18 Bras n' Things
It was basically the beginning of a bedroom scene.I was shocked when I glanced over to the shop and was confronted with a large poster in front of the shop of a girl in "sexy" lingerie laying down with a man behind her with his hand across her waist.If people want to think about raunchy bedroom scenes, they can do it on their own time. We don't need it forced on us and our small children while out grocery shopping.I know they've been in trouble for this kind of thing very recently. They only care about sales not the public.
Dismissed Lingerie Poster 07/03/2018
0081-18 Bras n' Things
Huge TV screen in store where I took my 8 yo and 14 yo daughters. huge images of woman and male caressing each other in bed.
Dismissed Lingerie TV - Out of Home 07/03/2018
0082-18 Sanitarium Health Food Company
Ad for Weetbix minis with the tag line "toss them and catch them" and a video of a surfer tossing and catching weetbix minis in his mouth.
Dismissed Food/Bev Groceries TV - Free to Air 07/03/2018
0083-18 Honey Birdette
Sexually objectifying image sof a woman in red, fetish gear with suspenders, in another photo giving porno treatment to a strawberry.
Dismissed Lingerie Poster 07/03/2018
April 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0080-19 Universal Pictures
This app advertisement features scenes from the upcoming movie 'Greta'.
Dismissed Entertainment App 03/04/2019
0085-19 NEDS
The ad had a man looking at his phone making a comment about how footy players today were not that good. He commented he wished for the legends like Blocker Roach to return. Blocker Roach then appears. 
Dismissed Gambling TV - Free to Air 03/04/2019
0086-19 Unilever Australasia
Television advertisement for Lipton iced tea stating that their ingredients are tea leaves and peaches.
Dismissed Food/Bev Groceries TV - Free to Air 03/04/2019
March 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0081-11 Yum Restaurants International
The advertisement features a male in his mid-twenties. He is shown taking out last night's leftovers from the refrigerator and considering having this for lunch with his girlfriend who is sitting on the couch. The advertisement does not show exactly what the leftovers are, other than the food being in a plastic takeaway container. The alter ego of the mid-twenties male appears and suggests that as he is already “punching above his weight” he should put the leftovers down and go and get KFC for lunch.
Dismissed Food/Bev Groceries 09/03/2011
March 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0081-12 Motor Accident Commission SA
Billboard featuring the text: "Don't Drive Like a" followed by a picture of a rooster. Sub headline: "Country Roads Need Safer Drivers"
Dismissed Community Awareness Billboard 14/03/2012
0082-12 Austar Entertainment Pty Ltd
The advertisement features a typical family picnic scenario, with a group of family members playing a game of football. At one point, the ball is passed to an elderly man, who is running with the ball until he is tackled enthusiastically by a younger man, at which point the other players all stare in surprise.
Dismissed Media 14/03/2012
0083-12 Red Bull Aust Pty Ltd
The advertisement depicts three cartoon characters fishing on a lake. One of the characters, named Jesus, states he's bored and decides to leave the boat and appears to walk on water as he departs. The other two characters in the boat voice their surprise and suggest that this feat may be a miracle or a result of drining Red Bull (which has given Jesus wings) but Jesus replies that it's nothing to do with either, it's because he knows where the stepping stones are.
Dismissed Food/Bev Groceries Internet 14/03/2012
0084-12 Toyota Motor Corp Aust Ltd
Open on a guy on top of a mountain, loading old fence posts into his bright shiny HiLux. He forgets to put the hand brake on and it starts to roll down a hill. He runs after it, but it’s no good. From his vantage point he witnesses something that’s difficult to experience.
Dismissed Vehicle 14/03/2012
0085-12 Nova 937
The advertisement describes Tiger Lil's, a Perth Bar, and features a voice with an Asian accent saying "You listen now to slick willie spokesman for inner city themed bar Tiger Lils". Another voiceover then goes on to talk about going to the bar at the weekend before the Asian accent returns to close the advert with "Tiger Lil’s. West End of Murray Street, City."
Dismissed Radio 14/03/2012
0087-12 Manhunt
Billboard on Crown St Surry Hills, just off William St. Billboard includes two topless men embracing and about to kiss. They are muscly and visible from the mid chest upwards. The text reads, "Zero metres away Manhunt.mobile m.manhunt.net" .
Dismissed Other Outdoor 14/03/2012
March 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0081-13 IAG Insurance
The billboard shows a young person's car being driven by an elderly lady. The headline is "we cover anybody who drives your car".
Dismissed Insurance Billboard 27/03/2013
0083-13 Sexyland
The large top of building billboard advertisement has a picture of a woman in a wig, and the top portion of a pink plastic rabbit that looks like a sex toy. I believe I have located on the Sexyland website as being the 'Fabulous Rabbit' vibrator from their 'Easter goodies' range, please see the attached link: http://www.sexyland.com.au/collections/easter-goodies/products/fabulous-rabbit. The poster also had wording along the lines of 'shop with more buzz'.
Dismissed Sex Industry Billboard 27/03/2013
0084-13 Mars Confectionery
Two male actors, two female actors. One male actor is aggressive towards the female and the other male states he should have a snickers.
Dismissed Food/Bev Groceries TV - Pay 27/03/2013
0085-13 Motor Accident Commission SA
On the back of the bus there is wrap that says something along the lines of "country roads don’t need" then it has a picture of a rooster or Cock.. so when you put it all together I am sure that they don’t mean rooster or chicken I think they actually mean cock..
Dismissed Community Awareness Transport 27/03/2013
March 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0081-14 FOXTEL Management Pty Ltd
The background music was Tina Turners - 'you're simply the best' - advertising how wonderful Foxtels channels are.
Dismissed Entertainment TV - Pay 26/03/2014
0083-14 National Stroke Foundation
An image of a woman with a hole through her temple.... Think Fast Act Fast Call 000. Funded by the Australian government for the National Stroke foundation.
Dismissed Community Awareness Internet 26/03/2014
0084-14 Target Australia Pty Ltd
Target's latest colour catalogue, received in the mail today, Wednesday March 6, of girls in lingerie and 'suggestive' poses. A number of these girls (specifically those on page 10) appear very young, probably in their mid-teens. They are in fairly revealing and 'adult' underwear and in 'sexy' poses. In particular, the bottom middle image shows a heavily made up young girl in underwear, with her back turned to the camera, looking back over her shoulder, displaying a clearly suggestive and sexual pose and expression.
Dismissed Retail Mail 26/03/2014
0085-14 Air New Zealand Ltd
The advertisement/safety video is titled 'Safety in Paradise'. It is set on the Cook Islands.
Dismissed Tourist Attractions Internet 26/03/2014
0086-14 Fosters Australia, Asia & Pacific
Two women picking apples in an orchard in adjoining rows, with backs to each other.
Dismissed Alcohol 26/03/2014
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0081-16 Narangba Valley Tavern
Nylon banner with several semi naked male strippers pictured with no clothing on their upper body. It is for the Bad boy male stripper act that is an up coming show in March 2016 at the Narangba Valley Tavern
Dismissed Entertainment Outdoor 24/02/2016
March 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0081-19 Universal Pictures
This television advertisement is a trailer for a horror movie Us. It's about a family holiday that turns bad.
Dismissed Entertainment TV - Free to Air 20/03/2019
0082-19 Kellogg (Aust) Pty Ltd
The advertisement is a 15 second film clip showing children playing in a tree house. The tree house has a sign saying ‘no grown ups’. The children are hoisting a dog in a basket up into their tree house. A woman is shown standing below the tree house with a box of Kellogg’s choc chip LCMs. When she opens the box, individual puffs of rice and chocolate chips float up into the air towards the tree house and form into a bar that appears in the hand of one of the children, who looks at it with amazement.
Dismissed Food/Bev Groceries TV - Free to Air 20/03/2019
0083-19 Kellogg (Aust) Pty Ltd
The advertisement also appears on YouTube and can be accessed here: https://www.youtube.com/watch?v=V6SK68nL_ZYThe advertisement is a 15 second film clip showing children playing in a tree house. The tree house has a sign saying ‘no grown ups’. The children are hoisting a dog in a basket up into their tree house. A woman is shown standing below the tree house with a box of Kellogg’s choc chip LCMs.
Dismissed Food/Bev Groceries Internet - Social - Other 20/03/2019
0084-19 iSelect Pty Ltd
The homeowner is strapped to a spinning board and the 'billusionist' makes a star shaped throwing devices out of the household bills and throws them at the homeowner slicing through an apple on his head.
Dismissed Insurance TV - Free to Air 20/03/2019
April 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0082-14 Mars Confectionery
The advertisement pictured two young women demonstrating signs of guilt for eating single Malteser chocolates.
Dismissed Food/Bev Groceries 09/04/2014
0087-14 Johnson & Johnson Pacific Pty Ltd
Various scenes of woman describing embarrasing stories experienced because of using pads. One scene has a pad floating in a pool and in another, a girl types into an online search engine, "am I putting it in the right hole."
Dismissed Toiletries 09/04/2014
March 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0082-17 Bras n' Things
A 3 metre high banner facing a family food court, of a woman wearing erotic valentines lingerie. Only recently they have the same sized poster of a woman in a g string.
Dismissed Lingerie Poster 22/03/2017
March 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0083-11 Unilever Australasia
A lady and her husband and daughter talk about how she was diagnosed with high cholesterol but that after using Flora pro-activ her cholesterol levels dropped.
Dismissed Food/Bev Groceries 23/03/2011
0086-11 Sportsbet
An advertisement featuring Trent Barrett promoting the Million Dollar Tipping 2011 competition for members. Trent is continuously interrupted by a 'voice over' which at one point appears to say "shit loads" although the word "shit" is beeped out.
Dismissed Gambling Radio 23/03/2011
0087-11 Action for Alice
Advertisement 1: Commercial using footage shot over the past few weeks, of damaged property and youths roaming the streets at night, and damaging property.
Dismissed Community Awareness 23/03/2011
April 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0084-11 McDonald's Aust Ltd
The TVC begins asking "How much lunch would you expect to get for $4.75?". We then see a cheeseburger, medium fries, medium coke and a chocolate sundae appear with a large $4.75.
Dismissed Food/Bev Groceries 13/04/2011
0085-11 Sexyland Dismissed Sex Industry Billboard 13/04/2011
March 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0084-17 Weight Watchers
A collage of different people and scenarios. In one scene a woman chops some food and flicks it into a bowl with a large knife. The bowl is being held by a child.
Dismissed Slimming TV - Free to Air 08/03/2017
0085-17 Frucor Beverages Australia
Two "rappers" approach each other whilst having practically naked around and the camera zooms in on all over the women's bodies
Dismissed Food/Bev Groceries TV - Free to Air 08/03/2017
March 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0087-13 Prince Bandroom
At the bottom of the page in a black square headed Prince Bandroom, is a list of bands playing there. The 4th band down is called FUCKED UP ,O BROTHER and this is the way it is printed.
Dismissed Entertainment Print 13/03/2013

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