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Ad Standards Community Panel Cases

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E.g., 08/07/2022
E.g., 08/07/2022
January 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0496-15 Wicked Campers
Slogan 'anything is a dildo if you're brave enough'
Upheld - Not Modified or Discontinued Travel Transport 20/01/2016
November 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0497-16 Bikini Girls Massage
The flyer is double sided; one side is advertising the services the Bikini Girls provide and advising they require girls to work for them, with two girls in bikinis pictured (nothing particularly offensive) On the other side however, it says "Bikini girls are hot" and below has a picture of 5 women who are naked, most of the girls are covering their breasts with their arms but one woman is topless and her breasts are clearly displayed.
Upheld - Not Modified or Discontinued Sex Industry Print 23/11/2016
December 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0498-18 Kittens
The billboard is of a young women who is in her underwear in a sexually explicit pose supposedly offering to wash your car.
Upheld - Not Modified or Discontinued Sex Industry Billboard 12/12/2018
0522-18 Wicked Campers
The Wicked camper vehicle with SA registration S646BTA had the slogan "Would a man know his way around a woman's clitoris....even if he had a GPS?"
Upheld - Not Modified or Discontinued Travel Transport 12/12/2018
0530-18 Wicked Campers
Wicked van with SA registration "S604BTD". Text states "Lets play a game of fuck-off. You go first"
Upheld - Not Modified or Discontinued Travel Transport 12/12/2018
0532-18 Wicked Campers
Wicked van with QLD registration "229XUM'. Text states "You're not a woman until humans come out of your vagina and trample on your dreams". 
Upheld - Not Modified or Discontinued Travel Transport 12/12/2018
0536-18 Honey Birdette
Woman in red one piece underwear with the text "Unwrap me" - Chloe Bodysuit
Upheld - Not Modified or Discontinued Lingerie Poster 12/12/2018
December 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0504-10 Kittens
Image of a female wearing a string bikini and perspex high heels which stretches across most of the side of a black ute, registration PRRRR - 1. The woman has her back arched and her head is turned away so we cannot see her face. Her knees are bent and the word "KITTENS' is written in large pink letters near her legs. The writing underneath her reads, "Caulfield. www.kittens.com.au. Sth Melbourne."
Upheld - Not Modified or Discontinued Sex Industry Transport 08/12/2010
December 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0515-16 NT Official
The CU in the NT campaign. The way their logo is positioned, clearly spells the word "CUNT." https://www.facebook.com/cuinthent/?fref=ts http://www.therebel.media/_cu_in_the_nt_is_this_the_worst_tourism_campaign_of_all_time
Upheld - Not Modified or Discontinued Tourist Attractions Internet - Social - Facebook 07/12/2016
November 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0525-18 Honey Birdette
Poster featuring a reclining model in a sleigh wearing lingerie with large slogan TAKE A RIDE and smaller print Honey B's guide to Christmas. Displayed in front store window in a family thoroughfare. Madame Set.
Upheld - Not Modified or Discontinued Lingerie Poster 28/11/2018
0527-18 Honey Birdette
A woman wearing a black bodysuit (Luna Bodysuit). Material is very sheer across the pubic region.
Upheld - Not Modified or Discontinued Lingerie Poster 28/11/2018
December 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0541-17 Honey Birdette
Scantily Clad woman in red lacy see through lingerie with naughty sexual look on her face as santa in the background pulls at the garter strap on her leg with a written quote "sorry kids we gave santa the night off". The other poster in second window has a different lady in a very sexualised pose and pout with the same message quoted.
Upheld - Not Modified or Discontinued Lingerie Poster 06/12/2017
0543-17 Cheap as Chips
A large photograph showing an out of control Christmas office party, with what appears to be Santa groping a woman's breasts - and a scantily clad male. I have a photograph of the offensive item.
Upheld - Not Modified or Discontinued Retail Print 06/12/2017
0544-17 NT Official
CU in the NT. The letters CU and NT were in large bold capitols while "in the" was small and insignificant.
Upheld - Not Modified or Discontinued Travel Promotional Material 06/12/2017
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0548-14 Wicked Campers
the company 'Wicked Campers' has rental camper vans all over Australia - they have graffiti style paint jobs on all the vans - and no 2 are alike.I have seen numerous that were less than suitable for public consumption with nudity and sexual connotations the norm, however the most recent one I have seen has an overtly drug related context.In short, Scooby and Shaggy (kids cartoon characters) were clearly high and holding a smoking bong.I have a picture of the vehicle in question if required.
Upheld - Not Modified or Discontinued Travel Transport 14/01/2015
0549-14 Wicked Campers
Wicked campers car bearing registration plate WA1EIP-357.The car has sign writing: "I ate so much pussy in those days my beard looked like a glazed donut"
Upheld - Not Modified or Discontinued Travel Transport 14/01/2015
0555-14 Wicked Campers
I was offended by the language sign written on the vehicle.- "Women fake orgasm because they think men care"
Upheld - Not Modified or Discontinued Travel Transport 14/01/2015
0556-14 Wicked Campers
Written on the back of the van: "Blow in her face and she'll follow you anywhere."  On the side of the van was a picture of a farmer approaching his sheep for sex and saying "Come to Deddy". One of the sheep says to another, "It's not the constant sex I object to, it's the bloody accent."
Upheld - Not Modified or Discontinued Travel Transport 14/01/2015
January 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0554-18 Kittens
A black bus with blacked out windows. On the back of the bus, there was a large colour photo of a group of women dressed in lingerie in sexually provocative poses. Along the side of the bus, there was another large image of a woman dressed in lingerie reclining on her back with her knees bent.
Upheld - Not Modified or Discontinued Sex Industry Transport 23/01/2019
January 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0582-16 TakeClothe
An offensive sexualised image of a man grabbing a women's arse on a shirt. I've screenshot but don't know how to attach to this complaint.
Upheld - Not Modified or Discontinued Clothing Internet - Social - Instagram 18/01/2017
November 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
268-01 Australian Family Association
Australian Family Assoc - 'Wanted - Your teenage son'
Upheld - Not Modified or Discontinued Community Awareness Print 13/11/2001
July 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
334-09 Jamba! GmbH
Jamba TVC 334/09 - Lust Mobile. Women in sexually explicit positions with pink lips covering private parts.
Upheld - Not Modified or Discontinued 22/07/2009
November 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
464-08 Wicked Campers
Wicked Campers - Lawyers come from anal intercourse - Reg No. RAX 569
Upheld - Not Modified or Discontinued Travel Transport 12/11/2008
December 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
551-09 Williamson Bros (Ravensthorpe Ridge)
Williamson Bros (Ravensthorpe Ridge) 551/09 TV. Male saying he will give a free firearm if you purchase a block of land
Upheld - Not Modified or Discontinued Real Estate 09/12/2009
January 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
602-09 Wicked Campers
Wicked Campers (massive cock) 602/09. Vehicle with phrase "when life is treating me bad, I just remember I've got a really big cock"
Upheld - Not Modified or Discontinued Travel Transport 20/01/2010
March 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
79-00 Windsor Smith Pty Ltd
Windsor Smith - woman sitting on chair, jacket open to expose breasts, with man standing between her legs holding a shoe at penis level to her mouth
Upheld - Not Modified or Discontinued Clothing Outdoor 14/03/2000
April 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
93-08 Tell The Truth Coalition
Tell The Truth Coalition - aborted foetuses in graphic pamphlet
Upheld - Not Modified or Discontinued Community Awareness Print 09/04/2008
June 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0174-19 Honey Birdette
Front window poster advertising Chanee lingerie. Two women in see through mesh bra and knickers facing each other with bodies pressed against each other.
Upheld - Not Modified or Discontinued Lingerie Poster 26/06/2019
0186-19 Crazy Horse Revue Pty Ltd
On the TV screen in the window: Shows women in lingerie and swimwear walking and moving in provocative ways, and touching their bodies. Shows womens breasts (nipples not shown) bouncing. Shows women rubbing bare breasts and breasts in bras together (nipples not shown). Shows women licking the neck of what appears to be another woman and women about to kiss. Shows a topless woman with tattles covering her nipples. On large screen/billboard above entry door: flips through static images of women in lingerie and performing as strippers. Sides of breasts and buttocks (in g-strings) are shown.
Upheld - Not Modified or Discontinued Sex Industry TV - Out of Home 26/06/2019
July 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0218-19 Honey Birdette
Red Alert campaign: series of still images, all with red background featuring woman in various black lingerie pieces. Some feature text “censorship” across woman’s breasts. Displayed on digital screens and played on rotation at various speeds. 
Upheld - Not Modified or Discontinued Lingerie Poster 10/07/2019
July 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0230-19 Wicked Campers
This transport advertisement is for a moving van and features text on the side and rear of the van and the word "cunt". WA Registration number 1DMW 607.
Upheld - Not Modified or Discontinued Travel Transport 24/07/2019
0231-19 Wicked Campers
This transport advertisement is for a moving van and features text on the side and rear of the van and the word "cunt". Victorian Registration number UMJ530.
Upheld - Not Modified or Discontinued Travel Transport 24/07/2019
0239-19 Honey Birdette
TV OOH advertisement which features a fast moving video montage of still images of a woman in lingerie. The lingerie is an Alina body suit which has sheer fabric between leather straps.
Upheld - Not Modified or Discontinued Lingerie TV - Out of Home 24/07/2019
August 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0250-19 Wicked Campers
Wicked Campervan advertising moving includes the phrase "It's a great cunt of a day" South Australian registration number plates S571 BUP
Upheld - Not Modified or Discontinued Vehicle Transport 07/08/2019
September 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0260-19 Ultra Tune Australia
This YouTube advertisement features four women in a pink convertible driving off a pier and being rescued by Charlie Sheen.
Upheld - Not Modified or Discontinued Automotive Internet - Social - Other 11/09/2019
September 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0313-19 ContextLogic
This advertisement which appeared on an app featured an image of two different products available to buy, socks and a masturbation tool.
Upheld - Not Modified or Discontinued Other App 25/09/2019
November 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0383-19 Hawkers
This SMS message states "I followed you a few ngihts ago. Let's spend eternity together. Use the Hawkers Halloween 2for1 offer! Shop now!"
Upheld - Not Modified or Discontinued Clothing SMS 27/11/2019
December 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0406-19 Wicked Campers
This transport advertisement features a spray painted image across side of campervan showing the Cookie Monster from Sesame Street pointing a gun into his own mouth, with the words “Bad Trip”. QLS registration 413XUM.
Upheld - Not Modified or Discontinued Vehicle Outdoor 11/12/2019
January 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0013-20 Wicked Campers
Wicked van with SA registration "S081BSP". Text states "Lets play a game of fuck-off. You go first"
Upheld - Not Modified or Discontinued Other Transport 22/01/2020
0030-20 Wicked Campers
Wicked van with SA registration "S614BYI'. Text states "You're not a woman until humans come out of your vagina and trample on your dreams".
Upheld - Not Modified or Discontinued Vehicle Transport 22/01/2020
0047-20 Honey Birdette
This TV Out of Home advertisement has two versions featuring a blonde and brunette woman in red lingerie. In each version, one of the women sits on a chair as the other circles her.
Upheld - Not Modified or Discontinued Lingerie TV - Out of Home 22/01/2020
0421-19 Honey Birdette
This poster advertisement features two women in black lingerie standing next to a man in a Santa outfit. One of the women has her hand on his hat, pushing it down over his eyes. The accompanying words state, 'Axl Santa baby'.
Upheld - Not Modified or Discontinued Lingerie Poster 22/01/2020
February 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0064-20 Wicked Campers
This transport advertisement features the text Slogan "I might have lost my virginity but I've still got the box it came in" on the back of the van. QLD Registration number 108 XUV.
Upheld - Not Modified or Discontinued Automotive Transport 26/02/2020
March 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0076-20 ContextLogic
This internet advertisement is four images. Image 1 is a person wearing a penis mask. Image 2 is a women in blue clothing laying on her stomach. Image 3 is a portable bottle used for urination. Image 4 is a woman in a rose sheer bodysuit.
Upheld - Not Modified or Discontinued Retail Internet 11/03/2020
0077-20 Wicked Campers
This transport advertisement features the phrase "A blow job is a great last minute gift" and and image of Krusty the Clown (a character from The Simpsons) using a "crack pipe". SA registration S568BUP.
Upheld - Not Modified or Discontinued Vehicle Transport 11/03/2020
0091-20 Honey Birdette
This TV OOH image features a series of images of naked couples embracing, with coloured filters, played in quick succession, followed by text describing the #fluid campaign.
Upheld - Not Modified or Discontinued Lingerie TV - Out of Home 11/03/2020
May 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0161-20 One Night Woman
This internet advertisement depicts a woman reclining. Her face is visible, and her legs are sideways at a 90 angle to her torso. From her position, her genitals are visible.
Upheld - Not Modified or Discontinued Sex Industry Internet - Social - Other 13/05/2020
May 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0167-20 Gem Puzzle Dom
This Instagram advertisement features a video of a man about to hit a woman with a chair, before being distracted by a game she is playing on her phone. Footage of the game is then shown.
Upheld - Not Modified or Discontinued Entertainment Internet - Social - Instagram 27/05/2020
0168-20 Gem Puzzle Dom
This Facebook advertisement features a video of a man about to hit a woman with a chair, before being distracted by a game she is playing on her phone. Footage of the game is then shown. The caption for the advertisement is, "Only 1 % people can get 8000 scores".
Upheld - Not Modified or Discontinued Entertainment Internet - Social - Facebook 27/05/2020
0169-20 Gem Puzzle Dom
This in app advertisement features a video of a man about to hit a woman with a chair, before being distracted by a game she is playing on her phone. Footage of the game is then shown.
Upheld - Not Modified or Discontinued Entertainment App 27/05/2020

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