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E.g., 30/01/2022
E.g., 30/01/2022
March 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0118-20 Sportsbet
This Pay TV advertisement features a scene similar to fencing at the Olympics, except the competitors are flicking towels are each other. The competitors are shown to be from China (C.H.Ting) and Australia (V.Rees). The voice over states: JB: Sudden death now in the Towel Flick. JB: Yesssss. The Aussie's got him a beauty. Nick: Look at that wrist action. The bloke's nearly as whipped as Prince Harry. JB: Another make it look easy moment, from Sportsbet.
Upheld - Modified or Discontinued Gambling TV - Pay 25/03/2020
May 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
173d-06 Advanced Medical Institute
AMI - Special Cuddles 173d/06 - "This commercial lasts about 30 seconds, unfortunately so do some of us blokes…putting an end to your special cuddles - it might be worth sticking something up your nose"
Upheld - Modified or Discontinued Radio 09/05/2006
November 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
281-04 Holden Ltd
Holden - Ute - ute engulfed in grey smoke and stormclouds with sounds of tyre burnouts, music "Highway To Hell", slogan "Power to burn"
Upheld - Modified or Discontinued 09/11/2004
August 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0256-20 SOJO Pty Ltd
This television advertisement for Tradies deodorant depicts two men in a bathtub, one wearing a shower cap. One of the men washes his hair as the other pulls a boombox out of the water.
Upheld - Modified or Discontinued Toiletries TV - Free to Air 26/08/2020
April 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0065-21 Dough Store
This Instagram advertisement appeared on the @rozalia_russian Instagram account and features two images of a pair of shoes being worn. The caption states, "Jordan 1 Quilt Low @doughstore_"
Upheld - Modified or Discontinued Clothing Internet - Social - Instagram 14/04/2021
August 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
303-06 Telstra - Sensis Pty Ltd
Telstra-Sensis - "Live Life On The Run" - SMS service to keep up-to-date with events, weather etc - shows parents looking in on sleeping child - who has sneaked out and arranged bedclothes to appear still at home "Never miss a good time"
Upheld - Modified or Discontinued Transport 08/08/2006
May 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0115-21 Sportsbet
This TV On Demand advertisement features several people competing in a race in which they walk 10km over grass that contains bindi's. The advertisement contains a voiceover which at one point whena Kenyan athlete appears on screen states "and when Kenya's 'oh no I copped a bad one' fell at the pointy end, not even officials could steal victory from the Aussie".
Upheld - Modified or Discontinued Gambling TV - Pay 12/05/2021
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0027-12 4Play Adult Store
Advertisement for 4Play Adult Store featuring images of women wearing lingerie. There is also a 'spot the difference' competition featuring two images of a woman wearing black underwear with four differences between the two images and the chance to win a free gift valued at $30 if you manage to spot the four differences.
Upheld - Modified or Discontinued Sex Industry Print 08/02/2012
September 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0260-21 MOOD tea
There are two versions of this television advertisement. featuring men sitting and drinking tea. The men's voices have been replaced with children's voices and they discuss mental health issues.
Upheld - Modified or Discontinued Food/Bev Groceries TV - On Demand 22/09/2021
September 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0361-15 Lush Australia
Full length rear shot of four naked women, with the caption, "We prefer to go naked, like 100s of our products".
Upheld - Modified or Discontinued Toiletries Poster 23/09/2015
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0051-17 Brand Collective
I am looking for back to school shoes for my kids not pornographic images with models wearing nothing but shoes.
Upheld - Modified or Discontinued Clothing Internet - Social - Facebook 08/02/2017
0016-17 Brand Collective
I went to look at shoes and went to their contact page and was confronted by the main image on their contact page which has two gay guys with one with his hands down another’s pants, depiction of basically what looks like an orgy in the car, and a guy and girl with essentially no clothes on. https://www.volley.com.au/contacts
Upheld - Modified or Discontinued Clothing Internet 08/02/2017
September 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0384-16 Brand Collective
The net ad was on behalf of Dunlop Volleys shoes from a site titled [email protected] incorporating Brand Collective Online Customer Service Team
Upheld - Modified or Discontinued Clothing Email 14/09/2016
September 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
349-08 Wicked Campers
Wicked Campers - Save a whale - harpoon a Jap
Upheld - Modified or Discontinued Travel Transport 10/09/2008
October 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0392-12 Hypoxi Body Shaping
In the window of the shop are two images of a woman with dotted lines showing how her body can be transformed using Hypoxi treatments.  In one image the woman is wearing briefs and has her arms folded across her naked bosom. Her head is not visible.  In the second image the woman is naked and viewed from the side.  We can see one of her nipples but not her head.
Upheld - Modified or Discontinued Professional Services Poster 10/10/2012
March 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0075-12 Mossimo
Window display with the words "Peep show" and "take a peek inside" accompanied by images of men and women in lingerie. In one image the woman is pulling at the man's underpants so that they are coming away from his waist.
Upheld - Modified or Discontinued Clothing Poster 14/03/2012
November 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0428-11 Prinzi Collections
Image of men wearing suits and woman either naked or wearing minimal clothing with their breasts exposed.
Upheld - Modified or Discontinued Clothing Print 23/11/2011
April 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0102-19 Holden Ltd
People are seen fleeing a party with men in black chasing them. A red Holden Equinox is seen driving through the streets trying to escape riders on motor bikes. It's then seen driving through a container terminal. At one point, it is seen being reversed, then making what is described as a 180 (ie) where the vehicle makes a sudden 180 degree turn and faces the opposite direction.  
Upheld - Modified or Discontinued Vehicle TV - Free to Air 17/04/2019
May 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0126-14 Unilever Australasia
The advertisement is depicting an image of a female cyclist using a bicycle without wearing a helmet. It is part of a collage of images promoting Rexona deodorants and features the text, "Australia's No.1 deodorant congratulating Coles on 100 years."  The fine print on the bottom left corner of the page reads, "Advertiser promotion".
Upheld - Modified or Discontinued Retail Print 14/05/2014
November 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0465-15 Emily Ulman
Drawing of two blokes playing with each other's todgers: https://www.facebook.com/emilyulmanmusic/.
Upheld - Modified or Discontinued Entertainment Poster 25/11/2015
April 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0151-10 ACON Inc.
The print advertisement is a black and white photographic image of three men who appear to be naked. The image is overlaid by large block text in white and blue, which reads ‘BEFOREPLAY’, supported by accompanying text. The material features a SLIP IT ON campaign logo as well as the ACON organisational logo.
Upheld - Modified or Discontinued Community Awareness Print 28/04/2010
April 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0154-15 Restore Australia
Stop halal Australia..
Upheld - Modified or Discontinued Community Awareness Mail 29/04/2015
November 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0492-17 NEDS
The NEDS ads show characters who are addicted to gambling. For example it shows  somebody pressing every button on an elevator so that they have more time to gamble. All the ads show total gambling addiction!
Upheld - Modified or Discontinued Gambling TV - Free to Air 08/11/2017
0471-17 University of Sydney
A billboard ad with the hands of brown women reaching through a chain link fence with the phrase "unlearn criminal" in white writing over the top
Upheld - Modified or Discontinued Education Billboard 08/11/2017
October 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
473-09 Bisazza Australia Pty Ltd
Bisazza - 473/09 Print - geisha tied with rope lying on floor
Upheld - Modified or Discontinued Print 14/10/2009
November 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
535-09 Wicked Campers
Wicked Campers (535/09) "The best thing about oral sex - 5 minutes of silence" on rear of campervan
Upheld - Modified or Discontinued Travel Transport 25/11/2009
February 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
59-09 Australian Gourmet Meats
Australian Gourmet Meats - Print - "Not all Rumps were created equal" with 2 photos of womens bottoms, both scantily clad.
Upheld - Modified or Discontinued Food/Bev Groceries Print 11/02/2009
July 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
204-08 Kogan Technologies
Kogan Technologies - naked ladies promoting TV sale
Upheld - Modified or Discontinued Internet 09/07/2008
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
219-09 Advanced Medical Institute
AMI 219/09 - Newspaper - New Medical Service Print
Upheld - Modified or Discontinued Print 10/06/2009
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
143-09 Nando's Australia Pty Ltd
Nando's Aust P/L (143/09) TV - big breasted girl asking waitress for her chips with double breasted burger which are hidden under her breast
Upheld - Modified or Discontinued Food/Bev Groceries 22/04/2009
August 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0243-19 Soul Press
This Instagram story featured an image of bottles of orange liquid with the text "These babies are your key to a healthy flu free winter" and "All stores fully stocked up on our immunity shots".
Upheld - Modified or Discontinued Health Products Internet - Social - Instagram 07/08/2019
September 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0266-20 IAG Insurance
This television advertisement is for NRMA Insurance and features various scenes involving bushfires.
Upheld - Modified or Discontinued Insurance TV - Free to Air 09/09/2020
October 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0303-20 Alice Mechanical Solutions
This radio advertisement is features a man unsuccessfully trying to start his car.
Upheld - Modified or Discontinued Automotive Radio 07/10/2020
March 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0005-11 Sly Underwear
A tattooed man wearing underpants with a hand gun print, and holding a chain apparently connected to a collar around the neck of each of two underwear-clad women.
Upheld - Modified or Discontinued Clothing Print 09/03/2011
0057-11 Layal Lingerie
Images of women wearing g-strings. Three photos show just the bottom or groin area of a woman, the fourth photo shows two women stood together with their arms covering their naked breasts. The accompanying text reads, "Layal Lingerie. Phone 9742 6680. Shop T38 Chullora Market Place, 355 Waterloo Rd Chullora."
Upheld - Modified or Discontinued Clothing Mail 09/03/2011
August 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0335-17 eHarmony
Shows illegal activity as a focused view zoomed in. The female in the car while it is moving she has her complete arm outside of the car window. 
Upheld - Modified or Discontinued Professional Services TV - Pay 09/08/2017
February 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0013-11 Motor Accident Commission SA
15 second radio commercial in which a young girl wonders why the listener doesn't bother to wear a seatbelt, culminating with the question ""Because you can't be f***ed?"", with the rude word 'bleeped'.
Upheld - Modified or Discontinued Community Awareness Radio 09/02/2011
September 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0252-21 Wet Pussy Shot
This sponsored Facebook advertisement from the Wet Pussy Shot page features an image of three Wet Pussy bottles and the phrase "Let's get wet".
Upheld - Modified or Discontinued Alcohol Internet - Social - Facebook 08/09/2021
February 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
32-10 Hungry Jacks
Hungry Jacks 32/10. TV ad promoting kids meal with free Simpsons couch toy offered.
Upheld - Modified or Discontinued Food/Bev Groceries 10/02/2010
February 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0036-15 Ashley Madison - Avid Life
Ashley Madison is a adult dating site promoting adultery. There is a fee attached for some levels of introduction. The advertisement features men singing about "looking for someone other than my wife."
Upheld - Modified or Discontinued Professional Services TV - Free to Air 25/02/2015
February 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0061-13 Global Shop Direct
A guy driving in his car showing how to use the Gripgo, a mobile phone holder that is stuck on the windscreen. They show other drivers using their phone in the car, in various scenarios.
Upheld - Modified or Discontinued Mobile Phone or SMS 27/02/2013
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0072-17 Bakers Delight
Bakers Delight billboard poster promoting items for inclusion in children's lunch boxes. Specifically featured are M&M finger buns.
Upheld - Modified or Discontinued Food/Bev Groceries Billboard 22/02/2017
September 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0405-16 Showgirls
There is a full length poster in the front window of Showgirls, featuring a naked woman. Aside from a thin G-string covering her anus, the rest of her ass is fully on display.
Upheld - Modified or Discontinued Sex Industry Poster 28/09/2016
November 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
369-07 Novartis Consumer Health A/asia Pty Ltd
Novartis Consumer Health - Nicotinell - (TV) - revised 23/07 version features B&W photos from previous campaign
Upheld - Modified or Discontinued Health Products 13/11/2007
March 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0096-17 Australian Pensioners Insurance Agency
Displayed a driver being distracted by a passenger showing image on a mobile phone, the vehicle as a conquence moved outside of the lane. 
Upheld - Modified or Discontinued Insurance TV - Free to Air 08/03/2017
November 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
389-07 McDonald's Aust Ltd
McDonalds - Driving Test - boy passes driving test and takes a carload of mates to McDonalds - parks too far from drive-thru window and parks crookedly in space
Upheld - Modified or Discontinued 19/11/2007
November 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0437-12 ACP Publishing Pty Ltd
People are invited to comment on images on the Facebook page. Examples include: A woman is on the beach, separated in to top and bottom 'halves'Pair of breasts with arrows pointing to each breast.A woman wearing underpants that read "nintendo" - what would you call this console? Invitation to upload 'selfies'
Upheld - Modified or Discontinued Entertainment Internet - Social - Other 14/11/2012
November 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0441-12 Energy Australia
Black envelope containing letter for energy supply exchange. (no problem with the letter)Envelope had coloured picture covering 2/3rds of envelope showing open fridge door with one male looking in obviously feeling hot to another man sitting in fridge in long trousers and jumper, writing on clip board.
Upheld - Modified or Discontinued House Goods Services Mail 28/11/2012
October 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0453-17 Ozmosis (Rip Curl Group)
Customers are being encouraged to show Ozmosis staff their sporting injuries to receive a discount.
Upheld - Modified or Discontinued Clothing TV - Free to Air 25/10/2017
November 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0476-14 Advanced Medical Institute
Depicts three separate couples in bed and the women get out of bed and are seen yelling from the balcony about the men's lack of performance.
Upheld - Modified or Discontinued Professional Services TV - Free to Air 26/11/2014

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