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E.g., 25/02/2020
E.g., 25/02/2020
December 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0542-16 Hayeswinckle
Alongside a picture of an old woman, holding what looks like a gun, the caption reads "Is your property manager a grumpy old cow? Relax nice ones do exist....."
Upheld - Modified or Discontinued Real Estate Print 07/12/2016
June 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0204-15 Coca-Cola South Pacific
The Fanta ‘My Fanta Tastes Like…’ ad is a fun cartoon fantasy featuring animated figures talking about “what their Fanta tastes like”. The opening scene features six characters sitting on a lawn drinking Fanta. The first character says her Fanta tastes like “an awesome ride” and a rollercoaster is visible in the background.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 10/06/2015
January 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
448-07 BSR Group
BSR Group - Betta Electrical - baby Jesus throwing gifts back at the wise men
Upheld - Modified or Discontinued 16/01/2008
429-07 Unilever Australasia
Unilever - Lipton Iced Tea - young people jumping of a bank into a river/lake
Upheld - Modified or Discontinued Food/Bev Groceries Cinema 16/01/2008
June 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0239-12 ShearEwe
Image of a woman wearing a oink jumpsuit reclining on a chair whilst a man appears about to shear her as if she were a sheep. The text reads, "Shear Ewe Livestock Services. Taking the hard work out of hobby farming".
Upheld - Modified or Discontinued Professional Services Mail 27/06/2012
June 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0243-15 SindeRellas
Page 26 of The Mail (Mandurah).Full colour, half page advertisement showing the photograph of a naked female from the waist up, breasts covered, alluring pose. Next to her the title:"The ultimate in Luxury ADULT TOYS".Then a photograph of 6 colour vibrators of various styles, each approximately 6 cm in size.
Upheld - Modified or Discontinued Sex Industry Print 24/06/2015
December 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
584-09 Wetdream Watertanks
Wetdream Watertanks Transport 584/09 Images of 2 women in bikinis, dripping wet and in sexual poses.
Upheld - Modified or Discontinued Transport 09/12/2009
573-09 Hungry Jacks
Hungry Jacks - Kids Club (573/09). Sponge Bob Square Pants, 10th anniversary
Upheld - Modified or Discontinued Food/Bev Groceries 09/12/2009
July 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0267-11 Energy Watch
An Asian man with a strong accent asks a male householder if he would like to switch to his energy company and save money. The man is agreeing and we hear a whistle blowing and then a blonde woman appears and tells the householder that he should shop around for the best deal using Energy Watch to get the best deal. The householder's wife then drags him away by his ear.
Upheld - Modified or Discontinued House Goods Services 27/07/2011
August 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
203-05 Jeans West Corporation
Jeans West - boy hit by car, when doctors try to cut off his jeans, he revives
Upheld - Modified or Discontinued Clothing 09/08/2005
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
218-09 Thomas William Productions
Thomas William Productions (218/09) - Posters - several on Cnr or Hoxton Park Road/Hume Highway Liverpool + Marrickville + Kingsgrove with Virgin Mary with drawing of penis on forehead with tagline 'virgins wanted'
Upheld - Modified or Discontinued Entertainment Outdoor 10/06/2009
July 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
239-08 Big Colour Visual Pty Ltd
Big Colour Visual - naked woman lying suggestively with a martini glass
Upheld - Modified or Discontinued Outdoor 09/07/2008
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0010-12 Compare Insurance
Insurance geek extraordinaire character ‘Eugene’, heads off on holiday without travel insurance. He is featured in various holiday scenarios being menaced by a big guy representing ‘Big Risk’ – holidaying without travel insurance. Eugene cuts risk down to size in a comical Benny Hill way by chasing him across a field with a chainsaw. The same holiday scenarios are then featured as a more pleasurable holiday experience with a smaller guy representing ‘Little Risk’ – holidaying with travel insurance.
Upheld - Modified or Discontinued Insurance 08/02/2012
October 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0348-13 Club Eastside - Alice Springs
Shows footage of pokies and bar/alcohol with music playing then fades to 'club eastside' logo on white background.
Upheld - Modified or Discontinued Bars/Clubs 09/10/2013
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0085-18 Mr Wongs Hydraulics
The promotion material is RACIST and insulting. The image of the cartoon man is offensive and the tag line mocks those from the Asian community,
Upheld - Modified or Discontinued Automotive Internet - Social - Facebook 07/03/2018
October 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0418-15 Solar Engineering
This company's advertising invites people to cut their ties to electrical energy companies by installing solar energy. Their advertisement shows a pair of scissors cutting a power cord.
Upheld - Modified or Discontinued House Goods Services Poster 28/10/2015
May 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0116-19 McDonald's Aust Ltd
The award provides a voucher for children to redeem a happy meal at McDonalds.
Upheld - Modified or Discontinued Food/Bev Venue Print 08/05/2019
September 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
350-08 Wicked Campers
Wicked Campers - lick my cunt in Japanese
Upheld - Modified or Discontinued Travel Transport 10/09/2008
354-08 Tell The Truth Coalition
Tell The Truth - aborted foetuses 2nd pamphlet
Upheld - Modified or Discontinued Community Awareness Mail 10/09/2008
October 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
373-06 McMillan Criminal Lawyer
McMillan Criminal Lawyer - police barge into dingy low-income home and violently drag husband off - hysteria prevails
Upheld - Modified or Discontinued 10/10/2006
February 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
397-05 Bugal Pty Ltd
Bugal - Mobilemojo - 3970170 & 3979070 - lesbian acts
Upheld - Modified or Discontinued Telecommunications Print 14/02/2006
January 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0537-10 Sportscene
The advertisement is a montage of audio-visual footage advertising the pre-Christmas prices of various sporting goods for sale at Sportscene stores at Port Pirie and Port Augusta. The advertisement contains images of Sportscene employees demonstrating various sports equipment that is on sale including a brief scene of an employee throwing a dart at a dart board held by another. The employees shown in the image are clearly adults.
Upheld - Modified or Discontinued 19/01/2011
June 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0198-12 Subway Franchisee Advertising Fund
TV advertisement promoting the $7 Subway Footlong(R) Chicken Fillet Sub.
Upheld - Modified or Discontinued Food/Bev Groceries 13/06/2012
July 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0213-14 Fresh One
I'm going to give you the links to the pictures here, there is more than one advertisement that I am offended by on this page.https://www.facebook.com/freshonebeans/photos/a.640514042685409.1073741828.640117192725094/663401747063305/?type=1&theater https://www.facebook.com/freshonebeans/photos/a.640514042685409.1073741828.640117192725094/662898160446997/?type=1&theatre https://www.facebook.com/freshonebeans/photos/a.640514042685409.1073741828.640117192725094/655960287807451/?type=1&theatre https://www.facebook.com/freshonebeans/photos/a.640514042685409.1073741828.6401171927250
Upheld - Modified or Discontinued Food/Bev Groceries Internet - Social - Other 30/07/2014
May 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
108-01 Holden Ltd
Holden - Commodore SS sedan - speed as an 'escape' for young male driver
Upheld - Modified or Discontinued 08/05/2001
April 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
113-06 RAA of South Australia
RAA - Insurance - man's residence described as "near the deli" and is mistaken for "New Dehli" in India
Upheld - Modified or Discontinued Insurance 11/04/2006
May 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0236-17 Sportsbet
On Facebook it is: We’re STILL putting the ‘Roid in Android
Upheld - Modified or Discontinued Gambling Internet - Social - Facebook 24/05/2017
August 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
181-01 Ford Motor Co of Aust Ltd
Ford - Laser SR2 - Car Park - 'Take it for a burn'
Upheld - Modified or Discontinued 14/08/2001
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
145-09 Jamba! GmbH
Jamba Jamster(145/09)Pay TV 'Jizz in my pants' ringtone
Upheld - Modified or Discontinued TV - Pay 22/04/2009
July 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0292-10 Ashley Madison - Avid Life
This Billboard features the image of a young woman, appearing to be lying on her stomach looking to the right. The woman appears to be naked with her face and right shoulder most prominent. The words "LIFE IS SHORT. HAVE AN AFFAIR." are superimposed in the centre of the Billboard. Below those words is "while in Sydney". The Advertisers website "ashleymadison.com.au" is identified at the top of the Billboard.
Upheld - Modified or Discontinued Professional Services Billboard 14/07/2010
September 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
231-04 Fujifilm Australia Pty Ltd
Fujifilm - terrorist hostage freed after showing photos of family
Upheld - Modified or Discontinued 14/09/2004
February 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
9-09 Jamba! GmbH
Jamba - naked women (limo,office,pole dancing,Japanese)in very explicit sexual acts with stars over breasts and groin
Upheld - Modified or Discontinued Sex Industry 11/02/2009
August 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
237-07 Peppers Retreats & Resorts
Peppers - couple perched on cliff top overlooking Blue Mountains
Upheld - Modified or Discontinued Print 14/08/2007
August 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0318-11 Dangerfield Pty Ltd
A red poster with black text advertising the Dangerfield winter sale weekend in July. The text reads, "Dangerfield F*ck Off Winter Sale 50% off original price this weekend Fri 29th, Sat 30th and Sun 31st July".
Upheld - Modified or Discontinued Clothing Poster 24/08/2011
August 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
242-99 Holden Ltd
Holden - Commodore SS Series II - vehicle being driven at speed, including repeatedly crossing centre line.
Upheld - Modified or Discontinued 10/08/1999
October 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0342-11 Illinois Hotel
Sixteen women wearing different styles of lingerie/clothing stood in a line. To the left of them is the text, "Dancers Cabaret Five Dock GIRLS GIRLS GIRLS" and underneath is the url, "www.dancerscabaret.com"
Upheld - Modified or Discontinued Sex Industry Billboard 12/10/2011
January 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0045-20 Hungry Jacks
This advertisement is a promotion on the Hungry Jacks app. It features the heading 'Vouchers' and promotions for a medium thickshake for $2.00 and a Whopper + Rebel Whopper for $8.95.
Upheld - Modified or Discontinued Food/Bev Venue App 22/01/2020
September 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0369-12 Ontilt Events
White vans with information about the services provided by Ontilt Events. There is an image of people playing cards at a table accompanied by the text, "Please visit OntiltEvents. com for a venue near you" and an image of a topless woman with one arm above her head and the text, "WA's sexiest party poker dealers" across her chest. Other text reads, "Play free poker" and "Australia's most FUN, CREATIVE and ENTERTAINING poker events". On the back of the van there is a contact number: "Enquiries 0431 272 789".
Upheld - Modified or Discontinued Other Transport 12/09/2012
August 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
287-08 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Mother - (TV)-SWAT group go to Mother lab and beat up scientists who made bad-tasting original Mother drink
Upheld - Modified or Discontinued Food/Bev Groceries 13/08/2008
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0063-15 Quilly Park
Advertisement reads: Treat a woman like a race horse and she'll never be a nag. Quilly Park Creating Champions www.quillypark.com.au
Upheld - Modified or Discontinued Sport and Leisure Print 11/03/2015
March 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0091-12 Against Animal Cruelty Tasmania
Close up image of a woman's face. One side of her face is covered in burns and sores and appears to be swollen. An animal's foot is applying mascara to her right eye. The text reads, "This won't hurt a bit....Stop animal testing."
Upheld - Modified or Discontinued Community Awareness Billboard 14/03/2012
0095-12 Honey Birdette
Image of a woman in red lingerie, stockings and shoes. The bra is low cut and her nipples appear to be covered with gold shields. Above her it is written, "It's burlesque baby".
Upheld - Modified or Discontinued Clothing Poster 14/03/2012
October 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0428-10 Hungry Jacks
Advertisement featuring the Hungry Jack's logo next to the words, "Iron Man 2 Action Man Toys". On the left of the advertisement is a large image of a red Iron Man plastic toy with his arm outstretched, and circling his hand are 5 smaller plastic Iron Man toys. The text at the bottom of the advertisement reads, "Get one toy with every kids club meal" followed by promotional information.
Upheld - Modified or Discontinued Food/Bev Groceries Print 27/10/2010
November 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0447-16 Tabcorp
It was an ad about a man who leaves his family to go away for the weekend with friends, but then spends the whole day and night watching sports and using the TAB app on his phone set to the tune of "I Will Always Love You" by Bon Jovi. When he gets back the wife asks, "How was your weekend" and he smiles blissfully and says "great".
Upheld - Modified or Discontinued Gambling TV - Free to Air 09/11/2016
December 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0483-15 Strictly BMX
I received an email from Strictly BMX promoting drinking and promotional goods that promote drinking.
Upheld - Modified or Discontinued Clothing Internet 09/12/2015
January 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0488-11 iSelect Pty Ltd
Mr. iSelect is sat in a hot tub in his office with a suited man. The suited man is searching for health insurance on his laptop whilst Mr. iSelect talks about how iSelect does all the hard work for you. In the final scenes, Mr iSelect goes under the water and emerges with two ice cream cones.
Upheld - Modified or Discontinued Insurance 04/01/2012
May 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0154-14 Yum Restaurants International
Families of generally 4 persons consuming fast food.
Upheld - Modified or Discontinued Food/Bev Venue TV - Free to Air 14/05/2014
January 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0507-11 Icebreaker
A man stands in the foreground and behind him there are two almost naked women; their bottoms are naked and they are removing their bras/tops. The headline reads "Would You Believe? They Won't Smell You Coming. One Shirt, One Week, No Stink. Icebreaker.com"
Upheld - Modified or Discontinued Clothing Print 18/01/2012
December 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0556-17 Surfstitch
Young women on a beach in bikinis with their legs spread and close ups on g-stringed bikini bottoms.
Upheld - Modified or Discontinued Clothing TV - On Demand 19/12/2017
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
435-09 Paramount Pictures Australia
Paramount Pictures Australia - Radio. features excerpts from the "I love you man" movie
Upheld - Modified or Discontinued Entertainment Radio 23/09/2009

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