1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 29/01/2022
E.g., 29/01/2022
May 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0170-15 Bathroom Warehouse
It was advertising sales products and depicting a couple in a house with pictures to tell the story and then the male had done something wrong by not going to bathroom warehouse and so he then needed to go in.
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 13/05/2015
November 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0512-16 Unilever Australasia
The advertisement is for Paddle Pop Twirly Pop and was released on YouTube in August 2016. The advertisement has also been played on subscription television. The advertisement can be found at the following link: https://www.youtube.com/watch?v=ZQQj_Q22xf0The advertisement is a 15 second film clip showing two young children playing on a beach who discover a treasure chest with a Paddle Pop Twirly Pop hovering inside. When one of the children tastes the Twirly Pop, an animated scene with the Paddle Pop lion appears.
Upheld - Modified or Discontinued Food/Bev Groceries Internet - Social - Other 23/11/2016
February 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0036-21 KIA Automotive Australia
This television advertisement features three vehicles driving together and all performing a J turn simultaneously.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 24/02/2021
May 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0122-21 Crazy Domains
This television advertisement depicts a man can peeing on the outside of a building. The words, "The real world sucks for business. You're better off online" appear on the screen.
Upheld - Modified or Discontinued Information Technology TV - Free to Air 26/05/2021
January 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0573-17 Brand Collective
Large text saying "FUCK OFF".
Upheld - Modified or Discontinued Clothing Billboard 24/01/2018
May 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0207-17 Motley Fool Australia
Email received via an email subscription with a title of "Shall I slit my wrists now". The email then goes on to talk about why the current share market is depressing, then asks the question in the body "Shall I Slit My Wrists Now?"
Upheld - Modified or Discontinued Finance/Investment Email 24/05/2017
October 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0276-21 Grill'd
There are two versions of this television advertisement, a 15 second version and a 30 second version. Both versions of the advertisement feature an animated clown in an alleyway standing facing two children and opening his trench coat to reveal toys. A burger superhero appears and throws wooden sticks at the clown pinning him to the wall. He then jumps on a ladder hanging from a helicopter and flies away.
Upheld - Modified or Discontinued Food/Bev Venue TV - Free to Air 13/10/2021
September 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
323-06 Statewest Financial Services Ltd
Statewest Financial Services - revised 270/05 Home Bldg Society - cars screech to halt beside schoolkids at a pedestrian crossing
Upheld - Modified or Discontinued Finance/Investment 12/09/2006
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
111-09 Skins Compression Garments Pty Ltd
Skins - Pressure Garments Print ad - Defy Genetics
Upheld - Modified or Discontinued Clothing Print 08/04/2009
July 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0266-14 Macket Bracket
Product website advertising free-standing form work brace for the construction industry.
Upheld - Modified or Discontinued Hardware/Machinery Internet 23/07/2014
0256-14 Knauf Insulation Ltd
It shows people receiving and then installing earthwool Insulation in their home.
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 23/07/2014
August 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
372-09 Jamba! GmbH
Jamba Jamster - (372/09) PAY TV (Lust Mobile) wet & wild/Lusty Lena/filthy Latina in her back yard
Upheld - Modified or Discontinued TV - Pay 26/08/2009
December 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
396-07 IAG Insurance
IAG - NRMA - idiots skylarking with shopping trolleys in nearly deserted carpark, as one careers towards a parked car, the car automatically moves out of the way, causing the boy riding in the trolley to smash against a brick wall
Upheld - Modified or Discontinued Insurance 11/12/2007
February 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
40-08 Buzzbee Toys
Buzzbee Toys - Steady Stream Water Warrior - boys spraying near computer equipment
Upheld - Modified or Discontinued 13/02/2008
May 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
170-09 Advanced Medical Institute
AMI 170/09 - Radio 2 minute men. women decide they need a new man.
Upheld - Modified or Discontinued Radio 14/05/2009
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0046-17 Anytime Fitness
The message they were trying to get across was to get people back to the gym.
Upheld - Modified or Discontinued Sport and Leisure SMS 08/02/2017
September 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0376-12 Bendon Ltd
The Facebook page for Loveable Besties features an image of two female models wearing loveable underwear. They have their arms around each other and the accompanying text reads, "Take selfies with Besties to win weekly loveable prizes". Underneath are pictures submitted to the Facebook page of women with their besties. All images feature fully clothed adults and consist mainly of head shots. At the bottom of the page the conditions of entry are stated, one of which is that you need parental consent to enter the competition if you are under 18 years of age.
Upheld - Modified or Discontinued Clothing Internet - Social - Other 12/09/2012
November 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0419-12 Natural Health Specialists
Two full colour A4 size brochures with text and pictures. Images included naked men and women. Advertising was for Sex magnet - magnetic chip.
Upheld - Modified or Discontinued Health Products Mail 14/11/2012
April 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0117-17 Kellogg (Aust) Pty Ltd
The advertisement commences with a trolley containing Coco Pops at the checkout. The Coco Pops appear to ‘come to life’, forming a steering wheel which causes the trolley to travel through the supermarket to the milk aisle, whereby the Coco Pops come out of the box to form a ‘hand’ which puts milk into the trolley. The Coco Pops then steer the trolley back to the checkout where a woman puts both items onto the conveyer belt.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 12/04/2017
0146-17 Thendro Pty Ltd
The billboard advertised "get nailed" piercings with the illustration of a crucified hand.
Upheld - Modified or Discontinued Professional Services Poster 12/04/2017
0137-17 Assure Cosmetic Centre
The half page print ad features a picture of a cow's udders, with the tag "Look familiar? Ladies, it's time to reclaim your breasts." It is featured on page 19 of the 7-13 March edition of the newspaper .
Upheld - Modified or Discontinued Professional Services Print 12/04/2017
July 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0237-19 Brand Developers
This television advertisement is an infomercial for an infrared wall heater which aired in a breakfast program.
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 24/07/2019
April 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0136-14 Witchery
The advertisement is a web video with a still video frame image of a young girl.
Upheld - Modified or Discontinued Clothing Internet 23/04/2014
April 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0153-18 Goldfingers Mens Club
The posters are always featuring one or two girls in extremely explicit and sexually suggestive poses such as one where a girl was sitting topless with a guitar between her legs, legs spread wide open and her finger in her mouth in abbey suggestive way.
Upheld - Modified or Discontinued Sex Industry Poster 11/04/2018
July 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
278-09 Pharmacare Laboratories
Pharmacare 278/09 Brut TV robot gathering possessions including a doll that changes to a woman in a bikini
Upheld - Modified or Discontinued Toiletries 08/07/2009
July 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0205-20 Afends Clothing
This email advertisement features the heading 'wake and bake' and multiple images of women smoking.
Upheld - Modified or Discontinued Clothing Email 08/07/2020
May 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0175-16 Ultra Tune Australia
Add shows two women in a car that has broken down on a railway level crossing suggesting that if there car had been serviced by Ultratune this would not have happened.
Upheld - Modified or Discontinued Automotive TV - Free to Air 11/05/2016
February 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0551-18 Alka Power
Web page with images and text promoting Alkalne Water.
Upheld - Modified or Discontinued Food/Bev Groceries Internet 06/02/2019
June 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0151-21 Tourism NT
This internet advertisement features an image of a woman leaning out the passenger side window of a vehicle looking backwards. The vehicle is on a road in the outback. The text accompanying the image states, "Travel off-the-beaten-track Sponsored by Tourism NT".
Upheld - Modified or Discontinued Tourist Attractions Internet 16/06/2021
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0201-13 Solahart
The advertisement begins with a female watching a sports program while her male counterpart is asleep on the lounge next to her and then the television goes off. A young boys voice is heard saying 'Sorry, Ma' at which point she gets up and hits the child with the magazine or newspaper she has in her hand to make him wake up and begin pedalling the bicycle that is wired to the television so her program will come back on. The advertisement then informs the viewer that they can avoid missing their programs by installing a Solar Hart system.
Upheld - Modified or Discontinued House Goods Services 26/06/2013
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0205-13 Nissan Motor Co (Aust) Pty Ltd
The theme of this ad shows a couple in a car speeding and driving aggressively along streets until they turn into the forecourt of a Hospital. The female is shown to be pregnant and the Male announces to the female that he did his best time ever.
Upheld - Modified or Discontinued Vehicle Internet 19/06/2013
October 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0293-21 Entain Group Pty Ltd
This television advertisement features three men in a kitchen. One of the men is juggling apples and says he has three going at once. Another man shows his phone and states he has four. A voice-over gives details on a same race multi promotion. Another man is then shown near a window, bouncing a ball off the window. He says, "I'm not going to lie. You ladbroked it. You ladbroked it good". He throws one of the balls and hit hits the juggling man in the face.
Upheld - Modified or Discontinued Gambling TV - Free to Air 27/10/2021
July 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0240-11 Unit
Advertisement on the side of a bus featuring a woman in a black bikini sat astride a bike.
Upheld - Modified or Discontinued Clothing Transport 13/07/2011
November 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
351-07 THQ Asia Pacific Pty Ltd
THQ - Juiced 2 - computer game - cars driving dangerously round women in silver bikinis
Upheld - Modified or Discontinued 13/11/2007
October 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
398-06 Maxxium Australia Pty Ltd
Maxxium - Galliano - Stunt Guy - what would you do to be a Galliano Stunt Guy and get on TV - would you share an ice bath with your mates? Would you lick your car clean?" man forcing himself to kiss elderly wrinkled lady and cringing
Upheld - Modified or Discontinued Alcohol 10/10/2006
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
411-09 Ian Jones Insurance Brokers Pty Ltd
Ian Jones Insurance Brokers 411/09 - Billboard with rear view of naked man with overwriting "Cover your ASSets"
Upheld - Modified or Discontinued Insurance Outdoor 09/09/2009
August 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0342-18 Reckitt Benckiser (Aust) Pty Ltd
Advertising sexual lubricant. 
Upheld - Modified or Discontinued Toiletries TV - On Demand 08/08/2018
September 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0346-15 Chemist Warehouse
The promotional material shows a man with his arm around a boy & in his other hand is a tobacco pipe. "Smell like a sir" suggests to me that smoking a pipe is 'sophisticated .
Upheld - Modified or Discontinued Health Products Promotional Material 09/09/2015
August 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0350-12 Advanced Medical Institute
Writing on the side of a car which reads, "Want Longer Lasting Sex. Call or SMS Oral Strip to 1800 511 511". The car is yellow and the writing is in bold red and black text.
Upheld - Modified or Discontinued Professional Services Transport 22/08/2012
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0027-18 Ultra Tune Australia
A group of women dressed for a night out walk through a dark street in Melbourne only to find the tyre on their car is flat. They are confronted by a gang of men, one of them holding a baseball bat. One of the men smashes the car headlight with the bat after asking in a threatening voice if they have "car trouble". Then actor Jean-Claude Van Damme comes to their rescue.
Upheld - Modified or Discontinued Automotive Internet - Social - Other 07/02/2018
February 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
56-09 Adina Jewellers
Adina Jewellery - male with gift box at door is greeted with face slap female
Upheld - Modified or Discontinued Other 11/02/2009
September 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0381-14 Hougoumont Hotel
Black and white side image of a woman standing on her point shoes, a small ship on her head, and a ball and chain attached near her rear. Black background. Hougoumont hotel in white letters, "Bring your ball and chain" in yellow. Square logo of the Hougoumont hotel on the top of the picture.
Upheld - Modified or Discontinued Bars/Clubs Billboard 24/09/2014
September 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0400-16 Curtain Villa - Kalgoorlie
Radio advert which included family members arguing about buying curtains using frequent extremely inappropriate language, which although censored (very badly) was still highly offensive, and should not be allowed on radio at this time of day.
Upheld - Modified or Discontinued House Goods Services Radio 28/09/2016
August 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
235-00 PAN TV Ltd
PAN TV - World Movies - 'The Visitors' - decapitation
Upheld - Modified or Discontinued Entertainment Outdoor 08/08/2000
May 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0134-11 Dreams Gentlemen's Club
Billboard on the back of a truck featuring a yellow background and in black the text, "Dreams Gentlemen's Club. 1 Elizabeth Street, Melbourne. Australia's sexiest tabletop dancing venue. www.dreamsclub.com.au." To the right there is a photograph of a female which shows her from her neck to her knees. She is wearing black underwear and her thumbs are hooked in to the side of her underpants, pulling them down.
Upheld - Modified or Discontinued Sex Industry Transport 25/05/2011
April 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0141-12 Big Night Recovery
An image of a man under the influence of alcohol, enjoying a night out with friends. The caption reads, “In 5 hours time he’ll be pulling levers on a 20 tonne crane”. An image of a man under the influence of alcohol, enjoying a night out with friends. The caption reads, “In 4 hours time he’ll be using a nail gun on a worksite” An image of two men under the influence of alcohol, enjoying a night out with friends.
Upheld - Modified or Discontinued Health Products Outdoor 11/04/2012
July 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0222-20 Lotterywest
This television advertisement depicts a man at a sink about the wash his hands when he hears yelling from a cubicle. A man comes out of the cubicle holding toilet paper and yelling and hugs the first man.
Upheld - Modified or Discontinued Gambling TV - Free to Air 22/07/2020
January 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0517-10 Aussie Boat Loans
On the left hand side of the Billboard there is a close up of a woman wearing a pink bikini. She has her arms raised above her head, which we cannot see, and she has a belly button piercing. The background is of a sandy beach and the sea, and the text on the right of the Billboard reads, "Boat loans should be this good... Apply on line now www.aussieboatloans.com.au. Aussie Boat Loans 'We'll beat the banks!' 1300 769 999."
Upheld - Modified or Discontinued Insurance Billboard 19/01/2011
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
296-09 Wize Guys (Australia Pty Limited
Wize Guys - Billboard (296/09) - 'Drink Cocaine' campaign with woman in shiny red devils suit laying across top of can
Upheld - Modified or Discontinued Food/Bev Groceries Outdoor 16/09/2009
April 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0187-18 Squarespace Inc
The square space advert with Keanu Reeves shows him putting a laptop into an open fire, and then squirting accelerant onto it. 
Upheld - Modified or Discontinued Professional Services TV - Free to Air 24/04/2018

Pages