1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 29/01/2022
E.g., 29/01/2022
September 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
296-09 Wize Guys (Australia Pty Limited
Wize Guys - Billboard (296/09) - 'Drink Cocaine' campaign with woman in shiny red devils suit laying across top of can
Upheld - Modified or Discontinued Food/Bev Groceries Outdoor 16/09/2009
414-09 Advanced Medical Institute
AMI Print 414/09. Mail delivered in yellow envelope with pamphlet enclosed with text "Want longer lasting Sex" in large blue type.
Upheld - Modified or Discontinued Print 16/09/2009
June 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0154-21 Bondi Boost
This Instagram post by @carlyamcdonagh features an image of a woman holding the wave wand.
Upheld - Modified or Discontinued Retail Internet - Social - Instagram 16/06/2021
January 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0517-10 Aussie Boat Loans
On the left hand side of the Billboard there is a close up of a woman wearing a pink bikini. She has her arms raised above her head, which we cannot see, and she has a belly button piercing. The background is of a sandy beach and the sea, and the text on the right of the Billboard reads, "Boat loans should be this good... Apply on line now www.aussieboatloans.com.au. Aussie Boat Loans 'We'll beat the banks!' 1300 769 999."
Upheld - Modified or Discontinued Insurance Billboard 19/01/2011
December 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
329-00 Kemalda Entertainment Pty Ltd
Kemalda - Rodney Rude - Alzheimer's and Parkinson's Diseases
Upheld - Modified or Discontinued Entertainment 12/12/2000
April 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0187-18 Squarespace Inc
The square space advert with Keanu Reeves shows him putting a laptop into an open fire, and then squirting accelerant onto it. 
Upheld - Modified or Discontinued Professional Services TV - Free to Air 24/04/2018
January 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0546-16 TP Concreting
 I have a recording of the ad if needed. The ad has a man speaking in an exaggerated 'Asian' accent to another man over the phone asking him to come fix something at his house, he states he "has sushi".
Upheld - Modified or Discontinued Hardware/Machinery Radio 18/01/2017
September 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
339-08 Ilve
Ilve - female chef abusing staff as per Gordon Ramsay - at the end little girl's voice says "Sorry Mummy"
Upheld - Modified or Discontinued Radio 16/09/2008
June 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0206-15 Coca-Cola South Pacific
The Fanta “Fruit Slam 2” app is an interactive device marketing Fanta to children. The app opens with bottles filled with oranges and depicts the ‘Fanta crew’ (as cross promoted through the Fanta website and TV advertisement, the subject of separate complaints) drinking Fanta. By clicking on the Fanta crew various games can be played, including catching fruit that is thrown and otherwise featuring oranges and other fruit.
Upheld - Modified or Discontinued Food/Bev Groceries App 10/06/2015
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
108-09 Government of Western Australia
Government of Western Australia - Rethink the Drink campaign. Drunk man bumps into pregnant lady who loses baby.
Upheld - Modified or Discontinued Community Awareness 08/04/2009
65-09 Dreams Gentlemen's Club
Dreams Gentlemen's Club (65/09) O/D young woman pulling on black bikini bottoms
Upheld - Modified or Discontinued Sex Industry Outdoor 08/04/2009
March 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
123-10 Red Bull Aust Pty Ltd
This television advertisement is animated. It depicts a boy feeding Red Bull to his pigs. The boy is then seen with his mother in the kitchen. He asks his mother if he can go to a strip club. The Mother replies 'when pigs fly' and looks out the window to see that the product has given the pigs wings and they are flying. The mother drops her plate in horror. The final scene depicts the boy at a strip club. Strip style music is playing. The boy is at the stage looking up at the stripper. The strippers legs are visible, wearing stockings, she removes a boa and throws it to the boy.
Upheld - Modified or Discontinued Food/Bev Groceries 24/03/2010
June 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0238-17 Sportsbet
Sportsbet'a new android app
Upheld - Modified or Discontinued Gambling Radio 07/06/2017
August 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0274-11 Emerald Star Hotel
Banner depicting the figure of a woman wearing a brief bikini. The woman is on all fours, with left breast partially showing, backside thrust up in the air facing the public view and legs slightly apart. There is a caption on the banner that says “Skimpy Girls here".
Upheld - Modified or Discontinued Other Outdoor 10/08/2011
0299-11 Good Vibrations
Close up of a woman's spread legs, from the thighs to the shoes. There is a champagne bottle on the floor between the legs and as it pops a female voice over says, "It's coming". A male voice over then continues, "Good Vibrations adult erotica mega store". We see a hand clenching a white sheet and the words "Good Vibrations adult erotica mega store 1170 South Road, Clovelly Park" appear on screen.
Upheld - Modified or Discontinued Sex Industry 10/08/2011
July 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0278-15 L'Oreal Australia Pty Ltd
A woman walks through an office, people in the office say "F'n'L" in reference to the product "Full n Lucious" - it sounds as though they are saying "effn Hell"
Upheld - Modified or Discontinued Toiletries TV - On Demand 08/07/2015
February 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
441-99 Icon Clothing Pty Ltd
Icon Clothing - Lee Jeans - girl running thru cemetery to escape zombies
Upheld - Modified or Discontinued Clothing Cinema 08/02/2000
December 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
511-08 Big Flower Super Nursery
Big Flower Super Nursery - Naked dark-skinned woman
Upheld - Modified or Discontinued Print 10/12/2008
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0005-16 Entertainment One
Preview of upcoming movie release 'Dirty Grandpa'.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 10/02/2016
September 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0347-17 Ferrero Australia Pty Ltd
It was an interactive game available on two of the touch-screen kiosks. Play button and then
Upheld - Modified or Discontinued Food/Bev Groceries Billboard 13/09/2017
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
223-09 Wicked Campers
Wicked Campers - 223/09 Aussie Culture
Upheld - Modified or Discontinued Travel Print 10/06/2009
October 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0410-14 Builders Academy Australia
Builder seen using nail guns without safety lock.
Upheld - Modified or Discontinued Education TV - Free to Air 08/10/2014
July 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0232-19 Tasmanian Bakeries
This television advertisement depicts a car doing multiple laps of a city block and shows a woman hanging out the window. Voiceover also states to "stick a pie in your national pie hole".
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 24/07/2019
November 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0418-11 Eskanders Betstar Pty Ltd
The landing page for the betstar.com.au Facebook site (https://www.facebook.com/BETSTAR.COM.AU) from the 2nd September, 2011 until the 21st October, 2011. It features an image of a horse with a cricket bat, football, racquet, rugby ball and then a man all balanced on its back. The main text reads, "Like betting? Like Betstar" and in the descriptive text underneath it says, "Isn't the internet incredible? Not only does it help you stalk your ex. you can also have a punt....Or just get back to your stalking. It really is a victimless crime."
Upheld - Modified or Discontinued Other Internet 09/11/2011
March 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0093-12 Suzuki Australia Pty Limited
The TVC shows a Swift Sport at a car park boom gate, with a couple inside. The car then enters the car park, driving up the ramp. The car is shown driving round the multi-storey car park and setting off sprinklers. The female passenger appears to be hot and is shown fanning herself with her hand. The car then parks and the couple get out, with sprinklers going off behind them.
Upheld - Modified or Discontinued Vehicle 28/03/2012
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
265-09 Vodafone Network Pty Ltd
Vodafone - 265/09 Lead Brand Television ads. Various scenarios including a priest handing our condoms and a man resigning over a supermarket microphone.
Upheld - Modified or Discontinued Telecommunications 24/06/2009
October 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0458-18 Universal Pictures
Advertisement for an upcoming horror movie Halloween.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 24/10/2018
December 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0463-11 Calvin Klein Perfume
Models dressed in casual clothing dancing under colourful lights to loud music. In some scenes we see an underwear clad woman straddling a man. Final shot is of two bottles of CK Shock perfume.
Upheld - Modified or Discontinued Toiletries 07/12/2011
April 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0149-12 HBF
Poster displayed in trains for the HBF 'Run for a Reason'. The heading reads, 'Don't just sit there" and underneath are three images of train passengers using train fittings to assist their exercises. The titles of the three images are: 1. Dips, 2. Mini Pull Ups, 3. Train Surfing and each image is accompanied by text describing how to perform the exercises.
Upheld - Modified or Discontinued Insurance Poster 24/04/2012
November 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0490-16 Cairns tyre specialist
A large bikini cleavage close up followed by pictures of tyres.
Upheld - Modified or Discontinued Automotive TV - Free to Air 23/11/2016
November 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0512-17 Grosvenor Hotel
Pizza or jugs? (Double meaning)
Upheld - Modified or Discontinued Food/Bev Venue Billboard 22/11/2017
July 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
336-09 Jungle Brolly
Jungle Brolly TVC 336/09 shows people using the hand shield product and then puring acid etc on to their hands.
Upheld - Modified or Discontinued 22/07/2009
June 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0196-14 Llewellyn Motors
The advertisement focuses on a jingle "we won't be beaten" relating to price etc.
Upheld - Modified or Discontinued Vehicle Radio 11/06/2014
July 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0215-13 Boost Tel Pty Ltd
Boost mobile ad: A person on a motorbike having to get petrol during a zombie apocalypse, who then turns on a radio with a baby crying, and then cuts down and shoots the zombies with an arrow, and drives over them.
Upheld - Modified or Discontinued Mobile Phone or SMS Internet 10/07/2013
June 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0240-12 Unilever Australasia
The Commercial is set in a TV studio with a mixed female and male audience and features a female presenter. A second woman, named “Amber Jones”, is introduced as former champion of a fictitious tennis tournament, “The Tasmanian International”. The tennis star starts talking about dirty sports balls and the difficulties of cleaning them properly. A young man is called on stage as a volunteer to clean dirty sport balls using Lynx Shower Gel and the Lynx Body Buffer. He demonstrates how to clean golf balls using Lynx Shower Gel together with the Lynx Body Buffer.
Upheld - Modified or Discontinued Toiletries Internet 27/06/2012
July 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0244-13 McDonald's Aust Ltd
Cartoon characters painting a wall and playing games and laughing in the tone of an excited child. The characters get paint on each other and one of them is in the shape of a McDonald's meal box. 
Upheld - Modified or Discontinued Food/Bev Venue 24/07/2013
February 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
40-09 Target Australia Pty Ltd
Target (40/09) TV - denim nation jeans - people getting in and out of a clothes dryer to dry jeans.
Upheld - Modified or Discontinued Clothing 11/02/2009
August 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0302-15 New Pioneer Motors
The advertisement concerns new vehicle promotions of Holden. The conclusion of the advertisement shows two Holden utilities speeding and racing each other which is clearly in breach of the code of practice of not promoting speed as a feature.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 12/08/2015
July 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0325-17 Aqua Cleanse Pty Ltd
The advert is a very large billboard and reads as follows: "It’s ok to lose your sh*t sometimes because if you don't you'll end up full of sh*t" AquaHealth 1300-802-083"
Upheld - Modified or Discontinued Health Products Billboard 26/07/2017
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0011-12 Compare Insurance
Insurance geek extraordinaire character ‘Eugene’, heads off on holiday without travel insurance. He is featured in various holiday scenarios being menaced by a big guy representing ‘Big Risk’ – holidaying without travel insurance. Eugene cuts risk down to size in a comical Benny Hill way by chasing him across a field with a chainsaw. The same holiday scenarios are then featured as a more pleasurable holiday experience with a smaller guy representing ‘Little Risk’ – holidaying with travel insurance.
Upheld - Modified or Discontinued Insurance Cinema 08/02/2012
January 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0022-19 Ultra Tune Australia
TV advertisement for Ultra Tune featuring Charlie Sheen
Upheld - Modified or Discontinued Automotive TV - Free to Air 23/01/2019
January 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0030-13 Tremonti Jewellery
Ad opens with 3 sets of women’s legs displayed, legs crossed at the ankles. The next scene shows 3 hands with jewellery boxes over the legs. The next shot then shows the jewellery boxes with rings displayed and the woman’s legs open wide.
Upheld - Modified or Discontinued Retail Cinema 30/01/2013
February 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0038-18 Amaysim Australia PtyLtd
A man is sitting on a ride -on- mower and drives it out to the front of his house. He then pours petrol? On the vehicle and sets it alight. He then stands back to watch it.
Upheld - Modified or Discontinued Mobile Phone or SMS TV - Free to Air 07/02/2018
November 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0376-13 Victorian Responsible Gambling Foundation
"Kid Bet" advert, portrays children betting on various sporting codes.
Upheld - Modified or Discontinued Community Awareness 13/11/2013
February 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0070-16 Caputo and Sons
I would like to complain regards the TV ad for Capputua Sons fish market Pf Pirie South Australia.
Upheld - Modified or Discontinued Retail TV - Free to Air 24/02/2016
September 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0399-16 My Alibi
A woman pulling a g-string down
Upheld - Modified or Discontinued Sex Industry Outdoor 28/09/2016
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0086-17 Flat Rate Now
The advertisement is an image of a very large breasted woman holding an ipad just between her breasts with a message about next generation flat rate pricing, cloud table based pricing catalogue for selling, quoting and invoicing with messages about being in control. It is a paper flyer being placed in household letter boxes.
Upheld - Modified or Discontinued House Goods Services Poster 22/02/2017
September 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0315-19 Roadshow Films
This advertisement has two versions. One features a white face with red lines running down over the eyes and covering the mouth. The other features only the eyes.
Upheld - Modified or Discontinued Entertainment Transport 25/09/2019
April 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0106-11 Neo Property
Advertisement for a propery for sale through Neo Property. The address is 15 Queen Anne Court, Sovereign Island and features a women in black underwear tied to a chair in the property. She rings emergency services and then proceeds to describe the property using familiar estate agent descriptions. She is finally rescued by a SWAT team who arrive by helicopter, and then two members of Neo Property are shown along with the web address of neoproperty.com.au.
Upheld - Modified or Discontinued Real Estate Internet 13/04/2011
November 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0435-12 American Apparel Inc
ALL Women's wear within the website. Images of ladies lying on beds in provocative poses, one lady with a horse, another woman in a handstand pose, all wearing lingerie. The rear of women is visible with only a g-string on.
Upheld - Modified or Discontinued Clothing Internet 28/11/2012

Pages