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E.g., 19/08/2022
E.g., 19/08/2022
August 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0304-15 Advanced Medical Institute
Premature ejaculation
Upheld - Modified or Discontinued Professional Services Radio 12/08/2015
0307-15 Airtrain Brisbane
Ad with copy: "Don't worry about getting to the Gold Coast, only worry about your sick tan."
Upheld - Modified or Discontinued Travel Outdoor 12/08/2015
0316-15 Willycrete Pty Ltd
A graphic display on the back of a ute depicted a naked woman (wearing pink gumboots) squatting with legs wide apart from the rear with torso turned side on to show one very large breast.The text stated. Willycrete, or will she?
Upheld - Modified or Discontinued House Goods Services Transport 12/08/2015
August 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0305-15 Universal Pictures
The ad was a trailer for the movie Trainwreck
Upheld - Modified or Discontinued Entertainment TV - On Demand 26/08/2015
July 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0306-10 Jim Beam Brands Australia Pty Ltd
The ad is a 30 second radio spot supporting ‘The Pay rise’, a Jim Beam promotion offering the chance to win a ‘pay rise’ via specially marked packs. The ad features a young man who attempts to impress his boss with a series of over the top comments including “love the comb over”; his plan to work harder “staying back late, all year”, and concluding with dating the bosses daughter - 'the bigger one, the one with a limp and a bung eye.'
Upheld - Modified or Discontinued Alcohol Radio 14/07/2010
September 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0306-13 Naughty But Nice
The poster is in the window of a Naughty but Nice shop. It is a large poster of a woman's bottom wearing a G-string.
Upheld - Modified or Discontinued Sex Industry Poster 11/09/2013
July 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0307-17 Honey Birdette
The poster on the outside of the Myer centre shows 2 girls in lingerie with one of the girls with her nipple showing.
Upheld - Modified or Discontinued Lingerie Poster 26/07/2017
0315-17 Lovett Industries
Lovett Industries - Phat Drift TrikesAustralian Designed Vintage Inspired Electric BikeThe World's Sweetest Electric Bike designed by us - www.michaelblast.com.auhttps://www.facebook.com/lovettindustries/?hc_ref=ADS&fref=nf&ft[tn]=kC&ft[qid]=6431320945121895007&ft[mf_story_key]=8263933710811210583&ft[is_sponsored]=1&ft[ei]=AI%402dfd17084c7bf551995c5b98f2b7c4a0&ft[top_level_post_id]=1518724064839631&ft[page_id]=860824317296279&ft[fbfeed_location]=1&ft[ordinal_position]=2%3A1&ft[insertion_position]=1&__md__=1
Upheld - Modified or Discontinued Sport and Leisure Internet - Social - Facebook 26/07/2017
0325-17 Aqua Cleanse Pty Ltd
The advert is a very large billboard and reads as follows: "It’s ok to lose your sh*t sometimes because if you don't you'll end up full of sh*t" AquaHealth 1300-802-083"
Upheld - Modified or Discontinued Health Products Billboard 26/07/2017
July 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0309-16 Mondelez Australia Pty Ltd
The advertisement was for the Cadbury chocolate bar 'Picnic'.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 27/07/2016
July 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0315-10 Advanced Medical Institute
Three men are shown running in a comic style round a track. There are three beds on the track and when the men reach them, they jump in and start simulating sex with what appear to be blow up dolls. The man who reaches the bed last is the first to finish, he jumps out of the bed, adjusts his shorts and then runs over the finishing line. The words "Coming first doesn't always mean you're a winner" appear on the screen. Call or text Longer to AMI now 1800 707010"
Upheld - Modified or Discontinued Professional Services 28/07/2010
August 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0316-11 ILG Little Bottler
Back page of the Little Bottler #7 (Jul/Aug) catalogue featured a Jim Beam White 700ml 2 for $60 offer with two females next to the two bottles. They are wearing shorts and high heels.
Upheld - Modified or Discontinued Alcohol Print 24/08/2011
0318-11 Dangerfield Pty Ltd
A red poster with black text advertising the Dangerfield winter sale weekend in July. The text reads, "Dangerfield F*ck Off Winter Sale 50% off original price this weekend Fri 29th, Sat 30th and Sun 31st July".
Upheld - Modified or Discontinued Clothing Poster 24/08/2011
September 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0328-11 Volvo Car Aust Pty Ltd
A red Volvo S60 is shown driving on an empty road in a desert. The male voice over describes its features and price, and the final shot is of the Volvo coming to a halt in a controlled 180 degree turn.
Upheld - Modified or Discontinued Vehicle TV - Pay 14/09/2011
0334-11 Vodafone Network Pty Ltd
Ayoung man sitting on a chair and asking the question “What’s power to me?” The man answers that power to him is “Getting one up on my mate”. He describes in a jocular manner a text message conversation between him and his friend. His friend sent him a text message saying “your mum said hi”. The man laughs and explains his response. He takes a picture of a dog, uploads it to facebook and tags his friend’s girlfriend. The man then describes the reaction of his friend’s girlfriend “she’s not really talking to me at the moment” before remarking, “We, we don’t get on anyway”.
Upheld - Modified or Discontinued Telecommunications 14/09/2011
0341-11 Vodafone Network Pty Ltd
A young man sitting on a chair and asking the question “What’s power to me?” The man answers that power to him is “Getting one up on my mate”. He describes in a jocular manner a text message conversation between him and his friend. His friend sent him a text message saying “your mum said hi”. The man laughs and explains his response. He takes a picture of a dog, uploads it to facebook and tags his friend’s girlfriend. The man then describes the reaction of his friend’s girlfriend “she’s not really talking to me at the moment” before remarking, “We, we don’t get on anyway”.
Upheld - Modified or Discontinued Mobile Phone or SMS TV - Pay 14/09/2011
0350-11 The Edge 96.1 fm
A man asks Norma if he can fiddle with her timing belt and she replies that she will give him a belt and we hear the sound of a slap. A male voice over then talks about Hawkesbury Holden's winter service special.
Upheld - Modified or Discontinued Vehicle Radio 14/09/2011
August 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0330-12 Peugeot Automobiles Australia
We see a business man on the phone at work and staring out his office window. He sees a Peugeot 4008 parked in the street and begins to fantasise that's he's driving the car on an open road. Cut back to reality, and our businessman is back in his office and back to the responsibilities of his job. We then see a young couple in a cafe having coffee. The man becomes distracted by a Peugeot 4008 parked outside in the street, and begins to fantasise that he and his date are instead on a weekend getaway, driving along the coast and acting like teenagers in love.
Upheld - Modified or Discontinued Vehicle TV - Pay 08/08/2012
August 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0331-16 Bras n' Things
It was a video playing on a large screen in the window of BrasNThings at Westfield Doncaster today. It showed women in sexy underwear.
Upheld - Modified or Discontinued Lingerie TV - Out of Home 10/08/2016
September 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0332-16 Alka Power
A website (linked to on the labelling of the bottled water).
Upheld - Modified or Discontinued Food/Bev Groceries Internet 14/09/2016
0340-16 City Chic
There are various women posing on beds and wearing underwear, some were sliding their hand up their thigh or down their chest. There is a horse statue, and seductive movements.
Upheld - Modified or Discontinued Clothing TV - Out of Home 14/09/2016
0348-16 Lithgow Valley Springs
The advertisement, although using the word MAY at the beginning, implies that drinking Lithgow Valley Springs bottled water "MAY" prevent diabetes, hypertension etc etc. There was a string a serious conditions alluded to.
Upheld - Modified or Discontinued Food/Bev Groceries Radio 14/09/2016
August 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0333-10 Waves Surfing Magazine
The image referred to in the attached complaint was one of 10 stickers on a sticker sheet enclosed with Issue Vol 30 No 8 of Waves Magazine a surfing publication for surfing youths. The image is of two young females with faces partly covered by the WAVES logo.
Upheld - Modified or Discontinued Media Print 11/08/2010
0334-10 Pharmacare Laboratories
Three young men are loading surboards in to a camper van next to the beach when one of them spots an attractive woman heading their way wearing a bikini. He makes the other two men aware of her, and they all make appreciative noises whilst the camera slowly pans up the woman's body. The next scene shows a man sitting in a red convertible, playing a guitar and singing a song about spotting attractive women and sharing the sight with your mates.
Upheld - Modified or Discontinued Toiletries 11/08/2010
August 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0334-18 Cotton On
A large poster advertising a huge sale at Typo. It says "the fucking huge sale" and there is a censored sticker over the "uc" in "fucking". 
Upheld - Modified or Discontinued Clothing Poster 08/08/2018
0342-18 Reckitt Benckiser (Aust) Pty Ltd
Advertising sexual lubricant. 
Upheld - Modified or Discontinued Toiletries TV - On Demand 08/08/2018
September 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0335-13 Murray Goulburn
A girl is shown though a series of situations to be a fluorescent, glowing green. Other children are cautious of her and she is used to light the bonnet of a car which has broken down. Her parents express concern. The words 'PRESERVATIVES HAVE CONSEQUENCES' appears on the screen.
Upheld - Modified or Discontinued Food/Bev Groceries Internet 25/09/2013
0337-13 Murray Goulburn
Long life milk without preservatives.
Upheld - Modified or Discontinued Food/Bev Groceries 25/09/2013
August 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0335-17 eHarmony
Shows illegal activity as a focused view zoomed in. The female in the car while it is moving she has her complete arm outside of the car window. 
Upheld - Modified or Discontinued Professional Services TV - Pay 09/08/2017
0341-17 Lexus Australia
The advertisement described the power and speed of the red Lexus sports car.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 09/08/2017
0353-17 Burger Biz
This weeks special Tha Mcklucka Muthafuka
Upheld - Modified or Discontinued Food/Bev Venue Internet - Social - Facebook 09/08/2017
October 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0342-11 Illinois Hotel
Sixteen women wearing different styles of lingerie/clothing stood in a line. To the left of them is the text, "Dancers Cabaret Five Dock GIRLS GIRLS GIRLS" and underneath is the url, "www.dancerscabaret.com"
Upheld - Modified or Discontinued Sex Industry Billboard 12/10/2011
September 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0343-14 Advanced Medical Institute
It was an AMI Advertisement that I saw on Channel 7 that had 3 ladies yelling from a balcony that they can't take it any more and that they want longer lasting SEX.
Upheld - Modified or Discontinued Professional Services TV - Free to Air 10/09/2014
September 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0345-15 Youi Car Insurance
A car full of young people and the passengers are distracting the driver by using a mobile phone in the back seat.
Upheld - Modified or Discontinued Insurance TV - Free to Air 09/09/2015
0346-15 Chemist Warehouse
The promotional material shows a man with his arm around a boy & in his other hand is a tobacco pipe. "Smell like a sir" suggests to me that smoking a pipe is 'sophisticated .
Upheld - Modified or Discontinued Health Products Promotional Material 09/09/2015
August 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0345-16 Lebara mobile
2 people on a motorbike. Learn mobile plan showing their plan price and data inclusions
Upheld - Modified or Discontinued Mobile Phone or SMS Poster 24/08/2016
September 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0346-14 McDonald's Aust Ltd
The advertising communication complained of is a voucher for McDonalds products, which is printed on certificates handed out to recipients of McDonalds Team Spirit Awards at the University of Sunshine Coast Basketball Club in Queensland (USCBC). The recipients have been participants in the Under 10 and Under 8 competitions. The vouchers are understood to be handed out to multiple children each week. The vouchers entitle the holder to free products. Specifically, they promote free cheeseburger meal or seared snack wrap, apple bag and small orange juice.
Upheld - Modified or Discontinued Food/Bev Venue Promotional Material 24/09/2014
October 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0347-13 Innerware Lingerie
I would like to make a complaint about the 'Innerware advert', why is it necessary to have a women walking into a workshop, in her underwear requesting those men if "they can fit her"! 
Upheld - Modified or Discontinued Lingerie 09/10/2013
0348-13 Club Eastside - Alice Springs
Shows footage of pokies and bar/alcohol with music playing then fades to 'club eastside' logo on white background.
Upheld - Modified or Discontinued Bars/Clubs 09/10/2013
0349-13 COUGERLIFE.COM
The ad is 'advertising' that older women ('cougers') make better dating partners for younger men.
Upheld - Modified or Discontinued Sex Industry 09/10/2013
September 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0347-17 Ferrero Australia Pty Ltd
It was an interactive game available on two of the touch-screen kiosks. Play button and then
Upheld - Modified or Discontinued Food/Bev Groceries Billboard 13/09/2017
August 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0350-12 Advanced Medical Institute
Writing on the side of a car which reads, "Want Longer Lasting Sex. Call or SMS Oral Strip to 1800 511 511". The car is yellow and the writing is in bold red and black text.
Upheld - Modified or Discontinued Professional Services Transport 22/08/2012
August 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0351-17 Honey Birdette
Slideshow of still images of women in lengerie in erotic poses.
Upheld - Modified or Discontinued Lingerie Billboard 23/08/2017
September 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0353-12 ShearEwe
Image of a woman wearing a pink jumpsuit reclining on a chair whilst a man appears about to shear her as if she were a sheep. The text reads, "Shear Ewe Livestock Services. Taking the hard work out of hobby farming".
Upheld - Modified or Discontinued Professional Services Internet - Social - Other 12/09/2012
September 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0356-15 Intrustsuper
Portrayal of individual disabled following an accident as an idiot for not having income protection
Upheld - Modified or Discontinued Insurance TV - Free to Air 23/09/2015
0361-15 Lush Australia
Full length rear shot of four naked women, with the caption, "We prefer to go naked, like 100s of our products".
Upheld - Modified or Discontinued Toiletries Poster 23/09/2015
October 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0358-13 Planet Video
This was a full page advertisement on page 35 of the Seven Days Magazine in the West Australian.It depicts two young women dressed as young girls. They are standing hand in hand in a video shop. They have both apparently been stabbed in the abdomen and are both covered in blood.The caption is "You See It All At Planet Video."
Upheld - Modified or Discontinued Retail Print 23/10/2013
0359-13 Heaven's Hell Industries
During the advertisement which sounded very sexual the background music was a recitation of an Islamic call to pray which is very holly in the Islamic community.
Upheld - Modified or Discontinued Alcohol Radio 23/10/2013
0362-13 Murray Goulburn
The advert on the Devondale site is titled "Cyclops". It is part of their "Awkward Moments" campaign. It has someone referring to a Cyclops as they show a child wearing an eye patch over one eye.
Upheld - Modified or Discontinued Food/Bev Groceries 23/10/2013
September 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0362-11 Destroy All Lines
The advertisement was a tour poster for a forthcoming tour by the musical acts: The Amity Affliction, Asking Alexandria and Skyway promoted by Destroy All Lines and a number of other partners. The tour is entitled Fuck The Reaper. This name of this tour is derived from lyrics of the headline band, The Amity Affliction and a number of this band’s logos and images are based around this lyric.
Upheld - Modified or Discontinued Entertainment Poster 28/09/2011

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