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Ad Standards Community Panel Cases

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E.g., 21/06/2022
E.g., 21/06/2022
November 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0419-12 Natural Health Specialists
Two full colour A4 size brochures with text and pictures. Images included naked men and women. Advertising was for Sex magnet - magnetic chip.
Upheld - Modified or Discontinued Health Products Mail 14/11/2012
0437-12 ACP Publishing Pty Ltd
People are invited to comment on images on the Facebook page. Examples include: A woman is on the beach, separated in to top and bottom 'halves'Pair of breasts with arrows pointing to each breast.A woman wearing underpants that read "nintendo" - what would you call this console? Invitation to upload 'selfies'
Upheld - Modified or Discontinued Entertainment Internet - Social - Other 14/11/2012
0439-12 Energy Australia
It’s about the energy company tracking consumers usage of power and features a man sitting inside a fridge.
Upheld - Modified or Discontinued House Goods Services 14/11/2012
0440-12 Energy Australia
In the advertisement a householder opens his fridge to obtain a late night snack, only to find a spokesperson for Energy Australia sitting inside it. The spokesman then goes on, stating that Energy Australia is monitoring your power usage to provide a better service to you, the consumer.
Upheld - Modified or Discontinued House Goods Services Internet 14/11/2012
September 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0423-17 Youfoodz
Child I believe to be impersonating Gordon Ramsey selling a ready made food.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 27/09/2017
October 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0425-10 Unit
A topless woman wearing pink bikini bottoms is sat astride a BMX bike. She is wearing a baseball cap with the Unit logo. Her long blond hair and the handlebar of the bike are covering her nipples although the outline of her breasts is visible.
Upheld - Modified or Discontinued Clothing Poster 27/10/2010
0427-10 Hungry Jacks
This advertisement features images of 6 Snoopy toys mounted on plastic which when fitted all together would make a map of Austraila. The text at the top of the advertisement reads, "Snoopy around Australia. There are 6 to collect" and there is a Snoopy 'peanuts' image. At the bottom of the advertisement it reads, "Get one toy with every kids club meal and create your own map of Australia' with the Hungry Jack's logo.
Upheld - Modified or Discontinued Food/Bev Groceries Print 27/10/2010
0428-10 Hungry Jacks
Advertisement featuring the Hungry Jack's logo next to the words, "Iron Man 2 Action Man Toys". On the left of the advertisement is a large image of a red Iron Man plastic toy with his arm outstretched, and circling his hand are 5 smaller plastic Iron Man toys. The text at the bottom of the advertisement reads, "Get one toy with every kids club meal" followed by promotional information.
Upheld - Modified or Discontinued Food/Bev Groceries Print 27/10/2010
0433-10 National Foods Limited
A male housemate is preparing a COON toastie when another male housemate grabs it off his plate and starts critiquing the toastie’s colour and appearance. He then bites into the toastie and continues to describe the toastie in a food critic tone ‘hmmm the flavour just dances across those taste buds’. He then jokingly slaps him on the face, and then runs off with the toastie. There is a third, female, housemate who watches this interaction whilst smiling.
Upheld - Modified or Discontinued Food/Bev Groceries 27/10/2010
November 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0428-11 Prinzi Collections
Image of men wearing suits and woman either naked or wearing minimal clothing with their breasts exposed.
Upheld - Modified or Discontinued Clothing Print 23/11/2011
December 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0430-13 Hungry Jacks
Ad for crunchy burgers where there are 4 people in an open top jeep reversing into a car park, and the girl in the front seat crunches on the burger.
Upheld - Modified or Discontinued Food/Bev Venue 11/12/2013
0434-13 Australian Therapeutic Supplies
A condom Ad. This commercial demonstrates a naked couple having sex in 5 different positions, trying out the various kinds of condoms. They are seen naked in front of pharmacy staff… and even while the female is on the phone to her mother. The sex positions a quite explicit.
Upheld - Modified or Discontinued Toiletries Cinema 11/12/2013
October 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0432-14 True Value Solar
The television commercial features two males discussing electrical supply; one of the men is Mark Thompson, coach of the Essendon Football Club, who indicates he has installed solar panels as an electricity saving measure. Towards the end of the commercial, he proceeds to lay full length, face down, in an illuminated sun bed watched by the second man. I believe True Value Solar to be a sponsor of the Essendon Football Club.
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 22/10/2014
November 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0433-15 Animal Liberation Queensland
The radio advertisement draws attention to the issues of the short lives of bobby calves, and the annual cycle of birth and grieving that dairy mothers must endure. I believe that the purpose of the campaign is to encourage people to swap dairy for non-dairy alternatives.
Upheld - Modified or Discontinued Community Awareness Radio 11/11/2015
0449-15 Sportsbet
This ad shows a gambler at the races with what appears to be a very nasty case of sunburn beneath where binoculars would have been. It includes the comment "Don't worry it's only second degree".
Upheld - Modified or Discontinued Gambling TV - Free to Air 11/11/2015
October 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0433-17 Sony Pictures Releasing Pty Ltd
The movie trailer for the movie "flatliners" was shown with adult themes.
Upheld - Modified or Discontinued Entertainment TV - On Demand 11/10/2017
0442-17 Honey Birdette
The electronic billboard visible at the shop front contains an image called "Paris" that is highly sexually explicit.The womans nipples are both visible in the photo.
Upheld - Modified or Discontinued Lingerie Poster 11/10/2017
0445-17 BMW Group Australia
The ad is a video of an American Muscle streetcar pulling up at a red light and revving its engine. Next, a new BMW i3s pulls up beside it and the attractive female driver looks over at the American Muscle streetcar driver insinuating that they will race. The lights go green and the American Streetcar does a burnout with smoke and the drag race up the street. The BMW wins.
Upheld - Modified or Discontinued Vehicle Internet - Social - Instagram 11/10/2017
October 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0434-18 Sony Pictures Releasing Pty Ltd
There are graphic scary scenes thrust into our faces- of a monster with long sharp teeth about to devour a person and there is another scene where a person is in agony writhing on the ground. 
Upheld - Modified or Discontinued Entertainment TV - Free to Air 10/10/2018
November 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0435-12 American Apparel Inc
ALL Women's wear within the website. Images of ladies lying on beds in provocative poses, one lady with a horse, another woman in a handstand pose, all wearing lingerie. The rear of women is visible with only a g-string on.
Upheld - Modified or Discontinued Clothing Internet 28/11/2012
0441-12 Energy Australia
Black envelope containing letter for energy supply exchange. (no problem with the letter)Envelope had coloured picture covering 2/3rds of envelope showing open fridge door with one male looking in obviously feeling hot to another man sitting in fridge in long trousers and jumper, writing on clip board.
Upheld - Modified or Discontinued House Goods Services Mail 28/11/2012
0448-12 Energy Australia
My complaint relates to the Energy Australia press advertisement in today's Sydney Morning Herald featuring a man trapped in a fridge.
Upheld - Modified or Discontinued House Goods Services Print 28/11/2012
0468-12 SindeRellas
Sinderellas we have it all. Your one stop adult shop. Sex in the shower plus pictures, we vibe 3 plus pictures, two sex looking women.
Upheld - Modified or Discontinued Sex Industry Print 28/11/2012
December 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0444-12 Betezy.com.au
A flyer advertising Betezy.com.au asking "Do you want to get laid?" with a young woman pulling down the shoulder of her top in a seductive pose.
Upheld - Modified or Discontinued Gambling Print 12/12/2012
0461-12 Wicked Campers
Slogan featured in the online advertisement from the company:“I take my women like I take my bars - liquor in the front, poker in the rear #wickedcampers. #Los Angeles. Instagram us doods!”
Upheld - Modified or Discontinued Travel Internet - Social - Other 12/12/2012
0463-12 McDonald''s Australia Limited
A scenario which depicts fitness group participants sneaking away from an outdoor class with a personal trainer to eat convenience food, and covering the resulting phone message from the trainer when he notices their absence while they sit in store eating the new product.They back away physically from the group, and that behaviour is what caught my attention.
Upheld - Modified or Discontinued Food/Bev Groceries 12/12/2012
0464-12 Chrysler Australia Pty Ltd
Latest advertisement for the Chrysler 300C.
Upheld - Modified or Discontinued Vehicle 12/12/2012
November 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0447-16 Tabcorp
It was an ad about a man who leaves his family to go away for the weekend with friends, but then spends the whole day and night watching sports and using the TAB app on his phone set to the tune of "I Will Always Love You" by Bon Jovi. When he gets back the wife asks, "How was your weekend" and he smiles blissfully and says "great".
Upheld - Modified or Discontinued Gambling TV - Free to Air 09/11/2016
October 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0449-17 Lexus Australia
The ad was to sell cars
Upheld - Modified or Discontinued Vehicle TV - Free to Air 25/10/2017
0450-17 Dixon Advisory
Male and female depicted on a moving motorcycle, the male person does not have his helmet fastened.
Upheld - Modified or Discontinued Finance/Investment Print 25/10/2017
0453-17 Ozmosis (Rip Curl Group)
Customers are being encouraged to show Ozmosis staff their sporting injuries to receive a discount.
Upheld - Modified or Discontinued Clothing TV - Free to Air 25/10/2017
0454-17 Ozmosis (Rip Curl Group)
The signage reads "Pay with pain, show us your scars for a chance to win a $5000 Ozmosis kit." This is accompanied by photos of a male with a very scraped and bloody shoulder that deeply disturbed my four year old cousin.
Upheld - Modified or Discontinued Clothing Poster 25/10/2017
0455-17 Ozmosis (Rip Curl Group)
"Pay with Pain" encourages people to upload their scars and injuries to Facebook, Twitter, Instagram and receive a 20% discount coupon for their online store.
Upheld - Modified or Discontinued Clothing Internet 25/10/2017
0459-17 NEDS
Advertisement showed a building site, and the male tradespeople were giving excuses to a female client about why the work couldn't be done. In the end, she walks out and the tradesperson begins betting on his mobile phone.
Upheld - Modified or Discontinued Gambling TV - Free to Air 25/10/2017
0465-17 Universal Pictures
Advertising an upcoming movie in the cinema. - Snowman
Upheld - Modified or Discontinued Entertainment TV - Free to Air 25/10/2017
0466-17 Youfoodz
A young boy around 7-8 years of age has a fork in his hand while dressed like a chef and repeatedly says "forking" during his speech, which is obviously meant to be "fucking". It is inappropriate and offensive that anyone would say that in a commercial - let alone a young child. Children watch The Block and this commercial has aired numerous times during The Block. It now has the word bleeped out.... but the intent is still there.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 25/10/2017
November 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0453-15 powershop.com.au
Illustration of electrical PowerPoint depicted as Japanese face and referencing movie Kill Bill.
Upheld - Modified or Discontinued House Goods Services Billboard 25/11/2015
0465-15 Emily Ulman
Drawing of two blokes playing with each other's todgers: https://www.facebook.com/emilyulmanmusic/.
Upheld - Modified or Discontinued Entertainment Poster 25/11/2015
October 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0453-18 Ford Motor Co of Aust Ltd
Depicts high speed driving on country dirt roads/tracks as well as “tearing up” ground spinning wheels etc
Upheld - Modified or Discontinued Vehicle TV - Free to Air 24/10/2018
0457-18 Volkswagen Group Australia Pty Limited
Emphasises power and 4wd ability of VW Amarock - including a scene suggesting a car narrowly overtakes two trucks.
Upheld - Modified or Discontinued Vehicle TV - Free to Air 24/10/2018
0458-18 Universal Pictures
Advertisement for an upcoming horror movie Halloween.
Upheld - Modified or Discontinued Entertainment TV - Free to Air 24/10/2018
December 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0454-11 Unilever Australasia
Animated advertisement for the Bubble Gum Berry Lava Paddle Pop and the Hero or Villain Choc Orange Paddle Pop. The advertisement is set in a jungle and the voice over describes the products.
Upheld - Modified or Discontinued Food/Bev Groceries 07/12/2011
0459-11 Pink Hotel
Banner includes the image of a woman kneeling on the sand with a black bikini bottom on and her hands covering her naked breasts.The text reads "Hot Hot Girls" and "If you want to see more come inside."
Upheld - Modified or Discontinued Other Outdoor 07/12/2011
0463-11 Calvin Klein Perfume
Models dressed in casual clothing dancing under colourful lights to loud music. In some scenes we see an underwear clad woman straddling a man. Final shot is of two bottles of CK Shock perfume.
Upheld - Modified or Discontinued Toiletries 07/12/2011
0464-11 Calvin Klein Perfume
Models dressed in casual clothing dancing under colourful lights to loud music. In some scenes we see an underwear clad woman straddling a man. Final shot is of two bottles of CK Shock perfume.
Upheld - Modified or Discontinued Toiletries TV - Pay 07/12/2011
November 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0463-10 Key Factors
The item is a card size piece with company details on the front and a picture of what appears to be an old fashion bank robber with a stocking over his head , holding a Piggy Bank and a gun. This was a printed mail item delivered by Australia Post to registered business mail addresses and PO boxes only.
Upheld - Modified or Discontinued Finance/Investment Print 24/11/2010
0464-10 Advanced Medical Institute
Yellow background with red text which reads, "BE A MAN AND...HOLD YOUR LOAD!" Underneath in smaller, black text it reads, "Call or SMS "longer" to AMI 1800 411 411"
Upheld - Modified or Discontinued Sex Industry Billboard 24/11/2010
November 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0468-14 Vibes Adult shop
Woman scantily dressed posing in a lewd manner, and posters of sexual acts.
Upheld - Modified or Discontinued Sex Industry Poster 12/11/2014
November 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0471-17 University of Sydney
A billboard ad with the hands of brown women reaching through a chain link fence with the phrase "unlearn criminal" in white writing over the top
Upheld - Modified or Discontinued Education Billboard 08/11/2017
December 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0473-17 General Pants Group
The words 'Slippery when wet' superimposed on a photo of three women in swimsuits.
Upheld - Modified or Discontinued Clothing Poster 19/12/2017

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