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E.g., 10/08/2022
E.g., 10/08/2022
June 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
202-08 Balfours Pty Ltd
Balfours - describes woman as 'face like the back end of a bus'
Upheld - Modified or Discontinued Food/Bev Groceries Radio 11/06/2008
August 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
203-05 Jeans West Corporation
Jeans West - boy hit by car, when doctors try to cut off his jeans, he revives
Upheld - Modified or Discontinued Clothing 09/08/2005
219-05 Bayer Australia Ltd
Bayer - Berocca - speeding train comes up behind athlete running on railway track
Upheld - Modified or Discontinued Health Products 09/08/2005
July 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
204-08 Kogan Technologies
Kogan Technologies - naked ladies promoting TV sale
Upheld - Modified or Discontinued Internet 09/07/2008
220-08 Wicked Campers
Wicked Campers - 'Women are like banks - once you withdraw you loose interest'
Upheld - Modified or Discontinued Other Transport 09/07/2008
239-08 Big Colour Visual Pty Ltd
Big Colour Visual - naked woman lying suggestively with a martini glass
Upheld - Modified or Discontinued Outdoor 09/07/2008
246-08 Jamba! GmbH
Jamba - BubbleMob - 2 girls, 1 bath
Upheld - Modified or Discontinued 09/07/2008
July 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
210-99 People's Truth Pty Ltd
People's Truth - (www.heartbalm.com.au)
Upheld - Modified or Discontinued Media Outdoor 13/07/1999
215-99 Kosciusko Thredbo Pty Ltd
Kosciusko Thredbo - statue of virgin Mary starts crying as she's lonely when it's not ski season
Upheld - Modified or Discontinued Travel 13/07/1999
240-99 Holden Ltd
Holden - Commodore Utility - 'drive hard, drive the adrenalin' - man working on heavy machinery "Does he ever stop?" then see him doing extreme sports
Upheld - Modified or Discontinued 13/07/1999
June 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
211-08 Tell The Truth Coalition
Tell the Truth Coalition(TV)- Most dangerous place in Victoria
Upheld - Modified or Discontinued Other 18/06/2008
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
218-09 Thomas William Productions
Thomas William Productions (218/09) - Posters - several on Cnr or Hoxton Park Road/Hume Highway Liverpool + Marrickville + Kingsgrove with Virgin Mary with drawing of penis on forehead with tagline 'virgins wanted'
Upheld - Modified or Discontinued Entertainment Outdoor 10/06/2009
219-09 Advanced Medical Institute
AMI 219/09 - Newspaper - New Medical Service Print
Upheld - Modified or Discontinued Print 10/06/2009
223-09 Wicked Campers
Wicked Campers - 223/09 Aussie Culture
Upheld - Modified or Discontinued Travel Print 10/06/2009
225-09 Wicked Campers
Wicked Campers 225/09 - Gay Sex
Upheld - Modified or Discontinued Travel Transport 10/06/2009
229-09 Wicked Campers
Wicked Campers 229/09 - Copulating kangaroos with speech bubbles (Avis or Hertz)
Upheld - Modified or Discontinued Travel Transport 10/06/2009
231-09 BMW Group Australia Ltd
BMW 231/09 - Foxtel. Vehicle shown doing 4-wheel drifts (sustained loss of traction)
Upheld - Modified or Discontinued TV - Pay 10/06/2009
238-09 Rivers (Aust) Pty Ltd
Rivers (238/09) Print - "Bi polar" fleece vest
Upheld - Modified or Discontinued Clothing Print 10/06/2009
250-09 Youi Car Insurance
Youi insurance (250/09) TV car insurance for people with mental illness (obsessive compulsive disorder)- man cleaning his glasses over and over
Upheld - Modified or Discontinued Insurance 10/06/2009
267-09 Youi Car Insurance
Youi - (267/09)- TV car insurance for people with mental illness (obsessive compulsive disorder)- woman folding paper for a prolonger period
Upheld - Modified or Discontinued Insurance 10/06/2009
268-09 BMW Group Australia Ltd
BMW (Z4)268/09 - TV ad showing car being driven recklessly.
Upheld - Modified or Discontinued 10/06/2009
November 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
218-98 Barbeques Galore (Aust.) Pty Ltd
Barbeques Galore - Man & Woman in motor car.
Upheld - Modified or Discontinued Retail 11/11/1998
February 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
22-10 Crazy Domains
Crazy Domains - (22/10) TV. Male fantasy with Pamela Anderson
Upheld - Modified or Discontinued Telecommunications Internet 10/02/2010
24-10 Crazy Domains
Crazy Domains - 24/10 PAY TV. Male fantasy with Pamela Anderson
Upheld - Modified or Discontinued TV - Pay 10/02/2010
June 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
222-06 Brands Direct (Aust) Pty Ltd
Brands Direct - Global Rags - none of the clothes are fake labels - references to sales girls having "fake tits" and "Put our balls on the line"
Upheld - Modified or Discontinued Clothing Radio 13/06/2006
February 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
23-07 Novartis Consumer Health A/asia Pty Ltd
Novartis Consumer health - Nicotinell (TV) - young woman shown smoking in various situations then told yopu'd never know how great you'd be not smoking, until you quit - shown riding motorcycle and smiling with excitement
Upheld - Modified or Discontinued Health Products 13/02/2007
24-07 Novartis Consumer Health A/asia Pty Ltd
Novartis Consumer Health - Nicotinell (print) - young woman with cigarette in mouth and text "lose the smoke" - 2nd image of girl on motorcycle with text "keep the fire"
Upheld - Modified or Discontinued Health Products Print 13/02/2007
27-07 Extreme Boys Toyz
Extreme Boyz Toyz - motorbike ridden at speed across double lines and on corners
Upheld - Modified or Discontinued 13/02/2007
April 1998
Case number Ad Standards description Determinationsort descending Category Media Determination date
23-98 Wild FM
Wild FM - "Can't dance? Don't listen"
Upheld - Modified or Discontinued Entertainment Print 14/04/1998
September 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
231-04 Fujifilm Australia Pty Ltd
Fujifilm - terrorist hostage freed after showing photos of family
Upheld - Modified or Discontinued 14/09/2004
September 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
232-05 Geoff Walsh Engine Parts Pty Ltd
Geoff Walsh Engine Parts - "this plastic cup is f----d" - comment made after Q&A session where Geoff's answers are always "No worries" which is his well-known tagline
Upheld - Modified or Discontinued Retail Radio 13/09/2005
241-05 The One Centre
The One Centre - "Old models don't cut it anymore" - mature age men/women modelling underwear
Upheld - Modified or Discontinued Print 13/09/2005
249-05 Unitab Ltd
Unitab - TAB - "the more you practice the luckier you get"
Upheld - Modified or Discontinued Gambling Outdoor 13/09/2005
August 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
235-00 PAN TV Ltd
PAN TV - World Movies - 'The Visitors' - decapitation
Upheld - Modified or Discontinued Entertainment Outdoor 08/08/2000
August 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
237-07 Peppers Retreats & Resorts
Peppers - couple perched on cliff top overlooking Blue Mountains
Upheld - Modified or Discontinued Print 14/08/2007
February 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
24-01 Plant Liquidators
Plant Liquidators - 'As hot as an Arab armpit'
Upheld - Modified or Discontinued Retail 13/02/2001
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
241-09 POM Wonderful
POM Wonderful - Transport ad for pomegranate juice with cut of rope around the neck of the bottle.
Upheld - Modified or Discontinued Food/Bev Groceries Transport 24/06/2009
261-09 Custom Security Services
Custom Security Services - Billboard with image of woman's breasts and phrase "protect your assests"
Upheld - Modified or Discontinued Outdoor 24/06/2009
265-09 Vodafone Network Pty Ltd
Vodafone - 265/09 Lead Brand Television ads. Various scenarios including a priest handing our condoms and a man resigning over a supermarket microphone.
Upheld - Modified or Discontinued Telecommunications 24/06/2009
August 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
242-99 Holden Ltd
Holden - Commodore SS Series II - vehicle being driven at speed, including repeatedly crossing centre line.
Upheld - Modified or Discontinued 10/08/1999
July 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
249-09 Girls Gone Wild
Girls Gone Wild TV (249/09)for phone downloads with highly sexual content. Girl on girl action.
Upheld - Modified or Discontinued Sex Industry 08/07/2009
274-09 Yum Restaurants International
Yum Restaurants 274/09 - KFC truck driver not wearing a seat belt
Upheld - Modified or Discontinued Food/Bev Groceries 08/07/2009
July 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
262-06 Everlast
Everlast - 50's style B&W photo of a tough-looking young boy smoking cigarette in a police station, attended by a police officer and the slogan "Everlast - nothing soft comes out of the Bronx".
Upheld - Modified or Discontinued Clothing Print 11/07/2006
August 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
262-08 IKEA (WA)
IKEA WA - woman changes light globe without turning off power
Upheld - Modified or Discontinued 13/08/2008
275-08 Emirates
Emirates - World is your playground - people on bike with no helmet & baguette
Upheld - Modified or Discontinued Travel Outdoor 13/08/2008
October 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
270-05 Home Building Society
Home Building Society - vans spinning out of control at a children's crossing
Upheld - Modified or Discontinued Finance/Investment 11/10/2005
August 2006
Case number Ad Standards description Determinationsort descending Category Media Determination date
270-06 Kimberly-Clark Aust Pty Ltd
Kimberly-Clark - Kleenex - father at hospital gazing at a baby wearing a hat thru nursery window at hospital, wife directs him to correct baby and they wipe tears away with tissues
Upheld - Modified or Discontinued Toiletries 08/08/2006
September 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
273-03 Just Jeans Group
Just Jeans - Jay Jays - young people ride bicycles into bushes.
Upheld - Modified or Discontinued Clothing 09/09/2003
October 2004
Case number Ad Standards description Determinationsort descending Category Media Determination date
274-04 Toyota Motor Corp Aust Ltd
Toyota - Camry Sportivo V6 - car swerves to avoid falling traffic cones
Upheld - Modified or Discontinued 12/10/2004
November 2001
Case number Ad Standards description Determinationsort descending Category Media Determination date
277-01 ABC Décor
ABC Décor - 'Imagine this child being raped or murdered'
Upheld - Modified or Discontinued Print 13/11/2001

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