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Ad Standards Community Panel Cases

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E.g., 23/01/2022
E.g., 23/01/2022
December 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0434-13 Australian Therapeutic Supplies
A condom Ad. This commercial demonstrates a naked couple having sex in 5 different positions, trying out the various kinds of condoms. They are seen naked in front of pharmacy staff… and even while the female is on the phone to her mother. The sex positions a quite explicit.
Upheld - Modified or Discontinued Toiletries Cinema 11/12/2013
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0112-18 Turnstyles Exhibitions and Events
A car is being driven down a road. A woman in the passenger’s seat stands with her torso protruding out of the open sunroof. Operatic music plays.
Upheld - Modified or Discontinued Travel TV - Free to Air 21/03/2018
0116-18 Sportsbet
A man is seen from the waist up, naked with a razor buzzing going down, out of view of the camera. He is then seen ‘cutting ‘ himself after hearing whatever it is being promoted.
Upheld - Modified or Discontinued Gambling TV - Free to Air 21/03/2018
April 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0135-16 AdultShop.com Ltd
A female voice describes the new and improved "womaniser" sex toy, stating that it no longer goes "rrrrrrr", but now makes simulated kissy noises, "using air pressure to pleasure". The ad then indicates that it is "like Channing Tatum kissing and sucking (me)...." to the point of ecstasy. The female concludes by saying, "At least, that is what it feels like to me" and giggles.
Upheld - Modified or Discontinued Sex Industry Radio 13/04/2016
0142-16 Sir Walter Premium Lawn Turf
People are gathered at a back yard barbecue. One of the guests approaches the host with a handful of grass. The guest then proceeds to push the grass into the host's mouth and rub it in while all the other guests stand by and watch. The guest asks if it's Sir Walter and once the host has spit out the grass he shamefacedly says no. All guests drop their plates and rush out of the back yard.
Upheld - Modified or Discontinued House Goods Services TV - Free to Air 13/04/2016
February 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
46-07 Hyundai Motor Company Australia Pty Ltd
Hyundai - Santa Fe - Next Generation - toddler climbs out of cot, grabs car keys & picks up baby girl hitchhiking - drives on roads and sand dunes then surfs waves
Upheld - Modified or Discontinued 13/02/2007
March 2003
Case number Ad Standards description Determinationsort descending Category Media Determination date
49-03 Mazda Australia Pty Limited
Mazda - Astina SP20 - speeding around corners - seatbelt figure being thrown about.
Upheld - Modified or Discontinued 11/03/2003
December 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0482-10 Nestle Australia Ltd
The advertisement is a shortened 15 second version of the advertisement produced by Nestle to advertise generally its Drumstick ice cream product. We open on the Kiosk in the same vein as in the brand commercial. A group of men and women walk towards the Kiosk. Many hands are seen pulling Choc Shocs from a freezer. The ad then moves to the water’s edge where a line of bathers sit, each with a Choc Shoc – and in perfectly unison each swing their leg into pool. A group of people on stairs with a multitude of towels laid out beside them.
Upheld - Modified or Discontinued Food/Bev Groceries 08/12/2010
January 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0495-11 Totally Natural Products
A window advertisement promoting sports protein powder. The advertisement includes images of the product, as well as an image of a male body builder using arm resistance to show his muscles and a female in red lingerie with her thumb hooked in her underwear pulling the string side down.
Upheld - Modified or Discontinued Health Products Poster 18/01/2012
April 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0181-18 Charlotte Pass Alpine Resort
A radio ad for Charlottes pass alpine resort that “jokes” that a blonde snowman takes longer to “build because you need to hollow out the head”.
Upheld - Modified or Discontinued Travel Radio 24/04/2018
February 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
72-10 Mitsubishi Motors Aust Ltd
Mitsubishi Motors 72/10. TVC shows people warerskiing and people on the boat not wearing life jackets.
Upheld - Modified or Discontinued 24/02/2010
July 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
220-08 Wicked Campers
Wicked Campers - 'Women are like banks - once you withdraw you loose interest'
Upheld - Modified or Discontinued Other Transport 09/07/2008
April 1999
Case number Ad Standards description Determinationsort descending Category Media Determination date
103-99 Sunshine Coast Boat Show
Sunshine Coast Boat Show - "Person with legs hanging over front of boat"
Upheld - Modified or Discontinued 13/04/1999
April 2002
Case number Ad Standards description Determinationsort descending Category Media Determination date
107-02 Ford Motor Co of Aust Ltd
Ford - Escape - beach soccer
Upheld - Modified or Discontinued 22/04/2002
March 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
83-09 Jamba! GmbH
Jamba Jamster 83/09 - TV mobile phone ring tone that uses phrase "jizz in my pants"
Upheld - Modified or Discontinued 11/03/2009
April 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
91-08 Wotif.com
Wotif.com - Squid Festival - man bites into squid and ink spurts everywhere
Upheld - Modified or Discontinued Travel 09/04/2008
May 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
118-09 Advanced Medical Institute
AMI-118/09 - Radio - "Great sex" on valentines Day
Upheld - Modified or Discontinued Health Products Radio 14/05/2009
June 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
250-09 Youi Car Insurance
Youi insurance (250/09) TV car insurance for people with mental illness (obsessive compulsive disorder)- man cleaning his glasses over and over
Upheld - Modified or Discontinued Insurance 10/06/2009
June 2010
Case number Ad Standards description Determinationsort descending Category Media Determination date
0267-10 Pharmacare Laboratories
Three young men are loading surboards in to a camper van next to the beach when one of them spots an attractive woman heading their way wearing a bikini. He makes the other two men aware of her, and they all make appreciative noises whilst the camera slowly pans up the woman's body. The next scene shows a man sitting in a red convertible, playing a guitar and singing a song about spotting attractive women and sharing the sight with your mates.
Upheld - Modified or Discontinued Toiletries 22/06/2010
March 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0096-20 Woolworths Group Limited
This internet advertisement is an approximately six minute long video titled ‘The World’s Biggest Beer Run Episode 5: Italy’. The part of the advertisement subject to the complaint is a scene (at 4:52) that depicts a person seated on a pallet being carried on a forklift which is being operated by another person.
Upheld - Modified or Discontinued Alcohol Internet 25/03/2020
April 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0115-20 Kayo Sports
This Facebook advertisement features a commuter seated at a bus stop watching NRL on her phone. Commentary of the game, “Keary runs the ball down”, is heard as two NRL players, Alex Glenn and Luke Keary, appear in front of the bus stop. Keary attempts to side-step Glenn before he’s tackled through the bus stop glass. At the moment of impact, further commentary, “huge hit by Alex Glenn”, is heard from the phone. A super comes up saying “Nowhere is safe from footy”.
Upheld - Modified or Discontinued Sport and Leisure Internet - Social - Facebook 08/04/2020
April 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
159-09 Cafe Bella Vista
Cafe Bella Vista - radio ad referring to cows being dopey animals
Upheld - Modified or Discontinued Food/Bev Groceries Radio 22/04/2009
July 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0286-17 Asahi Premium Beverages
The advertisement is an Instagram post by Vodka Cruiser from the username ‘vodka cruiser’. It depicts the face of a girl who appears to be a young teenager, with star-shaped glitter underneath her eyes. The caption reads “How to cover your dark eye circles the morning after.” Other Vodka Cruiser Instagram posts also appear to be directed to children.
Upheld - Modified or Discontinued Alcohol Internet - Social - Instagram 12/07/2017
November 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0347-20 Lotterywest
This television advertisement is set in a living room. A female character is shown watching the television and jumping up and down with excitement. She starts to look dizzy, then she faints and falls onto the safety of her couch. The voiceover reveals that she’s just won OZ Lotto and fainted from excitement. The end graphics promoting OZ Lotto fade onto the screen.
Upheld - Modified or Discontinued Gambling TV - Free to Air 25/11/2020
June 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0132-21 Alya Skin
This Instagram post from @_bonnierose features an image of a woman holding an alya skin product, with some of the product on her cheek. The caption to the post reads, "Honestly I haven't known myself since I copped the @alyaskinaus pink clay mask. My skin feels brighter, tighter and just right-er. Plus we loveee a good vegan find. #alyaskin #alyaskinbabe #pinkclaymask
Upheld - Modified or Discontinued Toiletries Internet - Social - Instagram 09/06/2021
June 2021
Case number Ad Standards description Determinationsort descending Category Media Determination date
0160-21 Mercedes-Benz Aust/Pacific P/L
This Instagram post from the account @stevecordony features two images of the influencer with a Mercedes car.
Upheld - Modified or Discontinued Vehicle Internet - Social - Instagram 23/06/2021
September 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0334-11 Vodafone Network Pty Ltd
Ayoung man sitting on a chair and asking the question “What’s power to me?” The man answers that power to him is “Getting one up on my mate”. He describes in a jocular manner a text message conversation between him and his friend. His friend sent him a text message saying “your mum said hi”. The man laughs and explains his response. He takes a picture of a dog, uploads it to facebook and tags his friend’s girlfriend. The man then describes the reaction of his friend’s girlfriend “she’s not really talking to me at the moment” before remarking, “We, we don’t get on anyway”.
Upheld - Modified or Discontinued Telecommunications 14/09/2011
January 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0011-15 Fernwood Fitness Centres Aust Pty Ltd
The Fernwood health club ad shows two females on a bike without bike helmet as required by law.
Upheld - Modified or Discontinued Sport and Leisure TV - Free to Air 28/01/2015
February 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0034-17 Anytime Fitness
#F*CK Unfit. inspirational message with swearing
Upheld - Modified or Discontinued Sport and Leisure Poster 08/02/2017
February 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0039-12 Telstra - Sensis Pty Ltd
Advertising for the Campaign consisted of two parts, a marketing communication sent by email to subscribers of the Yellow Pages® Offers site (“Email”) and an online offer preview page (“Preview Page”). The Email featured a $13 price point at which Anti-slip pads were made available for sale, a thumb nail image of a motorist holding a mobile device and a “view” button. Recipients of the email who clicked on that button were redirected to the Preview Page.
Upheld - Modified or Discontinued House Goods Services Internet 22/02/2012
September 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0376-16 Sony Pictures Releasing Pty Ltd
Pop-up video ad advertising the upcoming movie "Sausage Party", which appeared in the middle of a news article. The video was a trailer showing excepts from the movie and was accompanied by text in large font.
Upheld - Modified or Discontinued Entertainment Internet 14/09/2016
November 2007
Case number Ad Standards description Determinationsort descending Category Media Determination date
391-07 BMW Group Australia Ltd
BMW - M3 - Internet - "Fast is not just about horsepower but how powerful your horses are. It's not how fast you go but how you go fast..."
Upheld - Modified or Discontinued Internet 13/11/2007
November 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
444-08 Harley-Davidson South West
Harley-Davidson South West - drag motorbikes 'we must go faster'
Upheld - Modified or Discontinued 12/11/2008
November 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0478-18 Gifting life
Youtube advertisment for Dying to Live which features Jesus on the cross.
Upheld - Modified or Discontinued Community Awareness Internet - Social - Other 14/11/2018
May 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0168-15 Citroen Automobiles Australia
The ad starts off saying that their van is "f(beep)ing perfect for plumbers", then repeated the same sentence in regards to electricians etc..
Upheld - Modified or Discontinued Vehicle Radio 13/05/2015
July 2000
Case number Ad Standards description Determinationsort descending Category Media Determination date
193-00 Cairns International Hotel
Cairns International Hotel - Schizophrenia
Upheld - Modified or Discontinued Travel Print 11/07/2000
December 2009
Case number Ad Standards description Determinationsort descending Category Media Determination date
572-09 McDonald's Aust Ltd
McDonald's - (572/09) Happy Meal (Stuff to know - cartoon network) TV
Upheld - Modified or Discontinued Food/Bev Groceries 09/12/2009
June 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0179-13 Kellogg (Aust) Pty Ltd
These two advertisements for Kellogg LCM Original Cereal Bars are part of the LCM “exciting facts” promotion, and were broadcast during April and May 2013. An associated “exciting facts” app, available for iPhone and android, is promoted within the advertisements.
Upheld - Modified or Discontinued Food/Bev Groceries 12/06/2013
January 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0564-16 Super Cheap Auto Pty Ltd
Father told son do not touch my car while I'm away. Some takes the car for a joyride type weekend away, driving recklessly with friends and getting the car really messy/dirty. Dad texts to say he's coming home early so son rushes to clean car using products from Supercheap Auto but although the car is clean the dad catches him out because the driveway is dirty.
Upheld - Modified or Discontinued Automotive TV - Pay 18/01/2017
June 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0198-11 Steer Bar & Grill
Half page print advertisement which shows a pair of female legs with short skirt and high heels, and a meat tray. The accompanying text reads: 'Fancy a tasty bit of skirt'.
Upheld - Modified or Discontinued Print 22/06/2011
June 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0221-12 McDonald's Aust Ltd
Happy Meal Website - www.happymeal.com.au The homepage includes images of zoobles and bright coloured animations and things to win.
Upheld - Modified or Discontinued Food/Bev Groceries Internet 13/06/2012
September 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0287-19 Sportsbet
The advertisement shows a woman, who has won a pageant (or similar) competition, holding the new SportsBet iPhone app. The women introduces the app and explains why she likes the app, and appears to not know much about the technology. The man acting as the judge or presenter raises his eyebrows as if to suggest the woman isn't intelligent. The voiceover comments that the app is so easy to use even this woman can use it.
Upheld - Modified or Discontinued Gambling TV - Pay 11/09/2019
November 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0378-19 Honey Birdette
This poster advertisement features the caption, "Samantha - Hell raiser!" Image includes two women in red lingerie. One woman is reclining on a chair, the other woman is standing between her legs, leaning over the first woman.
Upheld - Modified or Discontinued Lingerie Poster 27/11/2019
January 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0004-20 AHM Health Insurance
This television advertisement features former Australian cricketer Andrew Symonds in a television studio filming an advertisement. When a prop behind him falls a television production assistant goes to pick it up and Andrew Symonds knocks him over with his shoulder.
Upheld - Modified or Discontinued Insurance TV - Free to Air 22/01/2020
February 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0072-20 WWWave Corporation
This app advertisement is cartoon comic style. Two images appear. The one on the left has an image of a girl with a hand patting her head and the speech bubble "Good girl". The image on the right depicts a man in a white shirt with apparent sweat on his brow and text stating "pant". The speech bubble next to him states "...You finally opened up". The girls head can be seen towards his lap. The whole image has a header stating "My stepfather is..."
Upheld - Modified or Discontinued Other Internet 26/02/2020
April 2020
Case number Ad Standards description Determinationsort descending Category Media Determination date
0135-20 Brisbane City Council
This online video advertisement is promoting Brisbane City Council building five new green bridges. It features animated scenes with cyclists and pedestrians, and animated maps and footage of the Brisbane river, including two cyclists using an existing bridge.
Upheld - Modified or Discontinued Community Awareness Internet 22/04/2020
May 2008
Case number Ad Standards description Determinationsort descending Category Media Determination date
157-08 InsuranceLine Pty Ltd
InsuranceLine - Telephone/Caravan - man hit with telephone
Upheld - Modified or Discontinued Insurance 19/05/2008
July 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0288-12 The Investors Club
A large image of a hand with the middle finger extended is on the left of the billboard. The headline reads, "Stuff paying text" and the contact details are propertyclub.com.au.
Upheld - Modified or Discontinued Real Estate Billboard 25/07/2012
March 2005
Case number Ad Standards description Determinationsort descending Category Media Determination date
29-05 Adelaide City Council
Adelaide City Council - a skateboarder is shown performing a jump without a helmet
Upheld - Modified or Discontinued 08/03/2005
August 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0299-14 Murray Goulburn
There is an Asian man in a suit trying to herd cattle into a barn but failing to do so. Then it cuts to buy Australian milk from Australian farmers.
Upheld - Modified or Discontinued Food/Bev Groceries TV - Free to Air 27/08/2014

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