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E.g., 25/06/2022
E.g., 25/06/2022
May 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0169-11 Unilever Australasia
Angels fall from the sky and land in the street of an Italian town. The angels get up and make their way towards a man, then one of the angels grabs her halo and throws it to the ground where it smashes. We then see the man spraying himself with Lynx Excite and the following text appears on screen: "Even Angels will Fall."
Dismissed Toiletries 25/05/2011
0170-11 Bonds Industries Ltd
Sarah Murdoch leads a group of dancers in a Busby Burkely style dance routine. All the female dancers are wearing Invisitails underwear.
Dismissed Clothing 25/05/2011
0171-11 Australian Pork Corporation
The girls ask the male character what the couple has been doing over the past few weeks with a new girlfriend, and he responds by telling them about shopping trips, picnics etc that they have recently undertaken together. One of the female characters then suggests that he should “pork her” (serve her a pork dish) and that they would like to come too. The advertisement then shows the four female characters being served pork spaghetti bolognaise by the male character. The ad then concludes with the Australian Pork logo on a black screen and the tagline “Get Some Pork on Your Fork”.
Dismissed Food/Bev Groceries 25/05/2011
0172-11 Coty Australia Pty Ltd
A man is shown spraying his torso with Playboy deodorant and then we see him confidently tallking to a group of people at a party. He leaves with a woman and the voice over says he has scored and we see them in bed together, both wearing their underwear.
Dismissed Toiletries 25/05/2011
0174-11 Campbell's Australia
The advertisement in question opens on a colour live action shot of a bowl of steaming soup. It pulls back to reveal it’s actually a photo stuck into a lined scrapbook. The title ‘Campbell’s Soup of the Day’ is written beneath it in a hand drawn style. As the camera scrolls across the page, various messages and doodles relevant to the ingredients, the recipe and the product are seen either animated or still.
Dismissed Food/Bev Groceries 25/05/2011
0175-11 Campbell's Australia
A male voice over says, "Real. It's more that just a word in our name..." and we see a farmer picking vegetables. His hands brush the soil off the vegetables. It then cuts to an image of someone walking towards a barn with chickens in the background. Viewers then see a hand carefully throw herbs and seasoning into a stockpot. The advertisement cuts to a big stockpot, with stock bubbling away. It then cuts to Real Stock being ladled into the stockpot, before cutting back to the opening Campbell’s Real Stock pack shots.
Dismissed Food/Bev Groceries 25/05/2011
May 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0169-12 Coles
Comedian Dawn French and the celebrity chef Curtis Stone appear in a press conference and Curtis states which My5 products he would choose. At the end of the advertisement Dawn raises her hand to high five Curtis, misses his hand and rubs his chest instead.
Dismissed Retail 23/05/2012
0170-12 Transport Accident Commission
The TVC shows the reconstructed (in reverse) actions of a motorbike crashing into a car. The police expert descibes the accident and we see (and hear) that the motorcylcist broke his neck in the accident. The expert then explains what could have happened if the motorcyclist was going slower.
Dismissed Community Awareness 23/05/2012
0173-12 Herald Sun
A young boy opens the Herald Sun 3D footy cards collector album and a football flies out of the album, bumps into the kid's face and ruffles his 3D glasses up a bit. A male voice over says, "Grab the new Official 2012 AFL Collector Cards in eye-popping 3D! for you and the kids, only with the Herald Sun, your home of AFL. It’s full on Footy!"
Dismissed Toys and Games 23/05/2012
0174-12 EFTPOS Payments Australia Ltd
In the commercial, ordinary Australian people talk directly to camera. Their words make up a verse about being in control and in charge, about being Kings of their fate and rulers of their finances by pressing CHQ or SAV when they are next at an eftpos machine.
Dismissed Professional Services 23/05/2012
0177-12 Coles
The complaint refers to two separate flybuys television advertisements, both of which aired nationally. Advertisement 1 Comedian Dawn French appears in a press conference environment delivering information about the fly buys partners, and is seen on the street with a trolley personally delivering the flybuys activation envelopes to various households.
Dismissed Retail 23/05/2012
0178-12 Yum Restaurants International
The Advertisement opens with a close up of a young girl eating a piece of KFC chicken in an outdoor setting. The Advertisement cuts to a little boy who reaches for some KFC chicken placed in the centre of the dining table. The first two shots are accompanied by a female voiceover that says “These School Holidays make the most of your time”. The Advertisement proceeds with a close up of a variety of KFC family dinner meal items, including chicken crispy strips, a plate of chicken pieces, chicken nuggets, dipping sauces and chips, on the table.
Dismissed Other 23/05/2012
0179-12 Blackwood Park
The advertisement begins with a young married couple leaving their car to walk along what appears to be a country track. The sound track is a blues-type song with the words "Over my head, I hear music in the air" which continues throughout the commercial and is the only spoken word. The couple continue their walk up a rise through woodland to arrive at a cleared pasture of cropped, green grass. There are gum trees in the background. They sit down and unfold white paper bags that they place carefully around the field.
Dismissed Real Estate 23/05/2012
0180-12 Green's Foods Ltd
The commercial features a family unit of four – two adults and two children – in a colourful home setting. During the commercial a 100 gram serving of Poppin Microwave Popcorn is prepared to be shared by the family of four people and whilst the mum keeps an eye on the popcorn in the microwave we see the dad and children 'popping' on the sofa in the lounge room. At the end of the advertisement the family members have 'popped' back to their original seats and the mum brings in a bowl of the popcorn for them all to share.
Dismissed Food/Bev Groceries 23/05/2012
0181-12 Harvey Norman
The ad commences with a man, woman and their son interacting in the kitchen, finishing the washing up. The man indicates that a game of football is about to commence. He walks toward a set of doors, and opens them to find himself in a large, empty sports stadium. He walks to the middle of the stadium and takes his place on a couch in front of a TV with a surround sound system set up. In both the AFL and NRL versions of the ad, a game commences right in front of him. At this point the woman looks towards the lounge room and smiles.
Dismissed Retail 23/05/2012
0182-12 WorkSafe Victoria
Series of Worksafe advertisments that show a variety of scenes in warehouses, outdoors, office and factory settings with a supervisor directing staff to undertake unsafe tasks with a definite risk of injury and/or death. The employee agrees in all cases but looks concerned and confused. Ending with tagline " Would you do what you ask your workers to do?”,
Dismissed Community Awareness 23/05/2012
May 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0171-10 Unilever Australasia
The TV advertisement depicts an attendant in an office environment delivering personalised cups to staff such as action man “ginga ninja” with red hair, “goggles” female with thick glasses, “goliath” very small man with warning “careful it’s hot”, “mayor of shine town” with squeaky bald head. She then struggles to recall name of male employee with big ears who identifies himself as ‘Rob’. Voiceover then details how to get your own personalised cup with the purchase of 6 packs of Continental Cup-a-Soup at Woolworths.
Dismissed Food/Bev Groceries 12/05/2010
0173-10 Brindabella Hearing
A man is watching television with his friends. Tracey enters and asks if they would like some dinner. The man mishears and replies that 'yes she does look thinner'. End tag with Brindabella Hearing Centre contact details.
Dismissed Health Products 12/05/2010
0175-10 National Australia Bank Ltd
This TV advertisement depicts children wearing American Indian outfits playing in a garden. A boy is seen crying when a blonde girls runs off with his quiver of arrows with voiceover: “give and take doesn’t necessarily come naturally” and “for banking it’s no different” with NAB making changes such as abolishing fees, improving service and sense of fairness. "More give, less take".
Dismissed Finance/Investment 12/05/2010
0179-10 Drug and Alcohol Office Western Australia
The ‘Camel Girl’ advertisement depicts a young woman with a misshapen spine undertaking her day to day activities before an outing, including the removal of hair from this “camel-like” feature. She explains that she hasn’t always been comfortable with this thing and supposes a lot of girls have something they are a little uncomfortable with; something they don’t have any control over.
Dismissed Food/Bev Groceries 12/05/2010
0183-10 Pepsico Australia Holdings Pty Ltd
This “Octopus” advertisement opens on a beach with a man trying or arrange a date with the female behind the bar when calls for help a heard in the background. The man runs into the water to save a swimmer being attacked by an octopus. The man stabs the octopus with a beach umbrella and then escorts the victim from the water. The female behind the bar is very impressed by this heroism and accepts an invitation for a date that night.
Dismissed Food/Bev Groceries 12/05/2010
0184-10 Lion Nathan Aust Pty Ltd
The Red Ball TVC depicts two men sitting in a pub drinking West End Draught beer stating a Victorian “cops it” for each one they drink. This ‘Beer Karma’ campaign taps into the South Australian/Victorian rivalry. They chuckle when a large ball of red wool, a parody of Tourism Victoria’s advertisement, lands in the crowd which they justify because of the fact that “they did nick the grand prix". End caption: “ it pays to be local” with image of river boat in background
Dismissed Alcohol 12/05/2010
0186-10 World Society for Protection of Animals
The TVC features Nick Maxwell the Captain of the Collingwood AFL raising awareness that "bear baiting is not a sport" and seeking support for the 'Bricks for Bears' campaign to provide safe sanctuary for bear baiting victims. Graphic images of a bear being attacked by dogs in a stadium are depicted with end image of bear rolling around safely in field of flowers and details on how to make donation online.
Dismissed Community Awareness 12/05/2010
0188-10 Sunbeam Corporation Ltd
This advertisement depicts people, including children, walking around holding the cords of floating Sunbeam appliances set to the tune "you are my sunshine" but “shine” is replaced by the word “sunbeam”. Caption: Sunbeam, designed to help”.
Dismissed House Goods Services 12/05/2010
0190-10 Transport Accident Commission
Two young men are seen sitting at a bar drinking beer. Each has a pot of beer in front of him. The female bar tender takes their beers away from them and proceeds to pour a bit out of their glasses, with the voiceover providing an explaination about what is happening. They watch their beer glasses being progressively emptied and filled again as it is explained that their Blood Alcohol Content levels will change depending on their weight, how much they have eaten and how tired they are etc.
Dismissed Alcohol 12/05/2010
0191-10 Subway Franchisee Advertising Fund
Opens with caption in capital letters: Why is wagyu the most amazing beef?” with female voiceover: It’s the marbling or good fats in wagyu that give it the unique flavour and incredible juicy tenderness. Image of Subway Wagyu prime beef Subway burger is depicted throughout the advertisement. Male voiceover: Premium grain fed wagyu beef is now amazing value in the new waygu beef sub only at your nearest Subway restaurant. Prime flavour now without the guilt
Dismissed Food/Bev Groceries 12/05/2010
June 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0171-13 Bayer Australia Ltd
An advertisement for Anti-fungal and anti-inflammatory cream (Canesten).
Dismissed Health Products 12/06/2013
0176-13 Pfizer Australia Pty Ltd
Two females and two males are playing tennis and one female is asking the other why she is so fit.
Dismissed Health Products 12/06/2013
0177-13 Bonds Industries Ltd
A very young looking girl (14-16) is skipping rope in a bra and pants, while different shots are shown of her wiggling her bottom in a suggestive way while skipping. At the end there is a very close-up shot of her girlish bottom.
Dismissed Clothing 12/06/2013
0179-13 Kellogg (Aust) Pty Ltd
These two advertisements for Kellogg LCM Original Cereal Bars are part of the LCM “exciting facts” promotion, and were broadcast during April and May 2013. An associated “exciting facts” app, available for iPhone and android, is promoted within the advertisements.
Upheld - Modified or Discontinued Food/Bev Groceries 12/06/2013
0180-13 Kellogg (Aust) Pty Ltd
These two advertisements for Kellogg LCM Original Cereal Bars are part of the LCM “exciting facts” promotion, and were broadcast during April and May 2013. An associated “exciting facts” app, available for iPhone and android, is promoted within the advertisements. The first advertisement, entitled ‘Stegosaurus’ opens with a young boy in school uniform sitting in the school yard. He produces an LCM bar from his lunchbox and reads in a sceptical tone: “a stegosaurus’s brain was the size of a walnut”. He glances around to see another school boy pushing on a door clearly marked ‘pull’.
Upheld - Modified or Discontinued Food/Bev Groceries 12/06/2013
0181-13 Unilever Australasia
Magnum for pleasure seekers . Moodometer are you pink or black let the moodmeter decide
Dismissed Food/Bev Groceries 12/06/2013
0186-13 Yellow Brick Road Super
Opens with female with a child in pram, moves to Mark Bouris advertising superannuation then short shot of a male and female.
Upheld - Modified or Discontinued Finance/Investment 12/06/2013
0188-13 Yum Restaurants International
Father and young child (2-3 yr old) spending quality time together "Being a good example for your child... having fun together...." the family of 4 sits down to KFC, screen shot of father and child eating KFC.
Dismissed Food/Bev Venue 12/06/2013
0190-13 Smith's Snackfood Co Ltd The
Smiths new potato chips, now 30% less salt - featuring Mr. Potato Head from Toy Story.Prime time advertising slot for channel 10 - 6:10pm on a Monday during the Simpsons.
Dismissed Food/Bev Groceries 12/06/2013
May 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0172-14 Specsavers Pty Ltd
There are a number of very drab, elderly people, seemingly in an aged nursing home, working out and exercising to a rhythmic voiceover that says a number of times: "I know that I'm sexy!"
Dismissed Professional Services 28/05/2014
0173-14 Pet Rescue
Awareness about adopting pets which shows parents explaining to their pets that they are adopted.
Dismissed Community Awareness 28/05/2014
0180-14 Aldi Australia
Aldi coffee capsule advertisement.
Dismissed Food/Bev Groceries 28/05/2014
0183-14 Sexpo Pty Ltd
Advising times of sexpo in Adelaide containing lewd content.
Dismissed Sex Industry 28/05/2014
0184-14 Beam Suntory
The ad was for Canadian club beverage and nit had a man throwing a snowball in a woman's face.
Dismissed Alcohol 28/05/2014
June 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0173-11 National Australia Bank Ltd
A man enters a steam room full of men and sits down. The other men all get up and leave and one of these men adds more water to the stones so the steam increases. The original man is left sitting on his own in the room, and when he gets up to leave he realises he has been locked in. We see the man calling through the window of the door to the steam room that there appears to be a chair wedged up against the door. The text on screen reads, "We're not popular with the other banks anymore. We must be doing something right. NAB. More give. Less take."
Dismissed Finance/Investment 08/06/2011
0181-11 Eli Lilly Australia Pty Ltd
Couple working in the garden, exchange romantic gestures, house in background folds away and a tent unfolds in its place, couple go for romantic walk in countryside. Ends with couple by campfire and plain screen with "Readyanytime" and "Lilly" displayed. Throughout the advertisement a male voice over talks about male erection problems and how Eli Lilly could help.
Dismissed Professional Services 08/06/2011
0182-11 Wilson Everard Pty Ltd
Angelina: The screen appears to be covered by fabric with the words, "Clio sealed section. Sneak peek" on screen. The zipper is pulled down to part the fabric and we see a girl laying on a couch wearing nude tights. She rolls over and places the packaging of the tights over her crotch. Paris: The screen appears to be covered in fabric with the words, "Clio sealed section. Sneak peek" on screen.
Dismissed Clothing 08/06/2011
0183-11 Supre Pty Ltd
The advert depicts a woman dancing to jazz style music. She is wearing a pair of jeggings, a white t-shirt tied under her bust and high heels. The Supre logo is on the screen throughout, and the final text on screen reads, "Get jegged at Supre."
Dismissed Clothing 08/06/2011
0186-11 Toyota Motor Corp Aust Ltd
A boy with a toy microphone stands singing On the Road Again by Willie Nelson in a driveway while the rest of his family pack the car. He continues singing whilst in the car, and one of his sisters is shown putting on headphones to listed to a DVD which we can see playing on a drop down screen.
Dismissed Vehicle 08/06/2011
August 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0182-10 Hyundai Motor Company Australia Pty Ltd
Opens on a rural road at night. The colour registration of the film has been shifted, the red, the green and the blue layers, altered slightly creating a strange, other-worldly and mesmerizing effect with the ix35 travelling from the country to the city. Voiceover: "the car where everything we have every learned and everything we have ever dreamed comes together.
Dismissed Vehicle 11/08/2010
June 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0185-14 Smith's Snackfood Co Ltd The
The man is eating deli rocks, woman kiss the man so torridly because she liked the taste of the chips
Dismissed Food/Bev Groceries 11/06/2014
0186-14 Ultra Tune Australia
Ultratune ad; 2 girls driving a car following navman for directions, they keep being told to go left by navman and end up driving into a dam, then get towed out
Dismissed Automotive 11/06/2014
May 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0186-12 Volvo Car Aust Pty Ltd
A black Volvo V60 being driven in a warehouse style environment. The vehicle is driven while music plays in the background and the text appears on screen, “Designed to turn heads. Engineered to perform. Plenty of room for pets. The Dynamic Volvo V60." It also shows a panther jumping into the back of the car.
Upheld - Modified or Discontinued Vehicle 17/05/2012
June 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0190-11 Jemena
We see images of a hot air balloon being inflated in an open field at dawn. Followed by an image of a female jogging down a street early in the morning. We then see shots of several balloons travelling overhead and the female jogger enters a house and has a shower. We then see more images of a balloon travelling and see a family enjoying a BBQ lunch and we then see the balloon overhead outside a house at night and see a family in front of a fireplace in the evening.
Dismissed House Goods Services 22/06/2011

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