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E.g., 25/02/2020
E.g., 25/02/2020
February 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0022-13 Pacific Brands Holdings Pty Ltd
The advertisment shows scenes of women bouncing on exercise balls in order to show the effective support offered by the Berlei sports bra.
Dismissed Clothing 13/02/2013
February 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0026-11 FOXTEL Management Pty Ltd
A group of four female friends are discussing the new FOXTEL on Xbox 360 service. One of the woman's flatmate walks in wearing a pair of board shorts and carrying a surf board. The women admire him as well as the Xbox and one of them asks, "Where can I get one of those?" whilst the others laugh.
Dismissed Entertainment 09/02/2011
July 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
192-00 Boots Healthcare Australia Pty Ltd
Boots - Strepsils
Dismissed Health Products 11/07/2000
December 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
553-09 Parmalat Australia Ltd
Parmalat - Ice Break: Milk (553/09) TV. High speed unsafe driving to break into back of truck to get milk
Dismissed Food/Bev Groceries 09/12/2009
586-09 Richgro
Richgro TV 586/09. Image of a woman applying a spray product without protective clothing and in the presence of children.
Dismissed 09/12/2009
November 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
195-98 Mitsubishi Motors Aust Ltd
Mitsubishi - 'You'll be mad if you miss it'.
Dismissed 10/11/1998
227-98 Australian Milk Marketing
Australian Milk Marketing - Woman in milk bath
Dismissed 10/11/1998
September 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0364-11 Roadshow Film Distributors Pty Ltd
The television commercial is for the comedy film 'Horrible Bosses'. It shows various scenes from the movie and in one scene a male character claims he cannot go to jail as he would "get raped like crazy".
Dismissed Entertainment 28/09/2011
0368-11 Kraft Foods Ltd
The infomercial, using the Adverlife masthead opens on a female presenter asking whether you have high cholesterol and if you do you’ve probably had to cut down on cheese as a result. She then suggests you can try Kraft liveactive – as one mini-tub of cream cheese or two slices of cheese a day can help reduce your cholesterol by up to 10 per cent over three weeks. The closing frame then has a tight pack-shot of the Kraft liveactive products with a super that states Australia’s first cheese proven to lower cholesterol – Kraft liveactive.
Dismissed Food/Bev Groceries 28/09/2011
August 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
200-05 Crazy John's
Crazy John's - in RC confessional, supplient's mobile rings, priest asks "is that from Crazy John's?"
Dismissed Telecommunications 09/08/2005
224-05 Ford Motor Co of Aust Ltd
Ford - Rugby Union Sponsorship - "conversion" - young couple in matching footy jumpers board train. Male puts arm around another girl (the try); girl slaps him (the penalty); male reverts to his girlfriend (the conversion)
Dismissed Other 09/08/2005
March 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
60-02 Roadshow Film Distributors Pty Ltd
Roadshow - "Harry Potter and the Philospopher's Stone" - 'bloody'
Dismissed Entertainment 12/03/2002
July 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
203-07 Coca-Cola South Pacific Pty Ltd
Coca-Cola - implies drinking Coke Zero will produce psychedelic/schizophrenic effects - "hits" synomymous with drug-taking
Dismissed Food/Bev Groceries 10/07/2007
April 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
65-03 Battlefield Sports
Battlefield Sports - Laser Skirmish
Dismissed 08/04/2003
70-03 Cunningham's Warehouse Sales Pty Ltd
Cunningham's - Cenovis - 'Hey, fatties '
Dismissed Retail 08/04/2003
September 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
212-02 Sancella Pty Ltd
Sancella - Libra Tampons - 2 ads - spotted and tartan packs.
Dismissed Toiletries 10/09/2002
February 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0058-13 Department of Health (formerly ANPHA)
The ad is a scene of a man sitting in a hospital waiting room waiting for test results about a shadow on the lung. We hear the man’s worries through his thoughts. It is promoting lung cancer.
Dismissed Community Awareness 27/02/2013
July 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
215-99 Kosciusko Thredbo Pty Ltd
Kosciusko Thredbo - statue of virgin Mary starts crying as she's lonely when it's not ski season
Upheld - Modified or Discontinued Travel 13/07/1999
March 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
73-00 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna - impotent man
Dismissed 14/03/2000
March 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
78-10 Eagle Boys Pizza
Eagle Boys Pizza 78/10. TV ad shows family sweeping healthy food off table to make room for pizza
Dismissed Food/Bev Groceries 10/03/2010
80-10 Cadbury Pty Ltd
Cadbury Creme Egg TV 80/10. Shows chocolate eggs killing themselves in the blender - 'release the goo'
Dismissed Food/Bev Groceries 10/03/2010
August 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
230-03 Austereo Pty Ltd
Austereo - B105 FM - Jamie Dunn naked
Dismissed Media 12/08/2003
March 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0082-12 Austar Entertainment Pty Ltd
The advertisement features a typical family picnic scenario, with a group of family members playing a game of football. At one point, the ball is passed to an elderly man, who is running with the ball until he is tackled enthusiastically by a younger man, at which point the other players all stare in surprise.
Dismissed Media 14/03/2012
April 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
86-07 Central Queensland Pumps
Central Qld Pumps - woman using water blaster with 3 men watching, making sexual moans and groans
Upheld - Modified or Discontinued Hardware/Machinery 10/04/2007
94-07 Nestle Australia Ltd
Nestle - Cheerios - children hiding inside a box
Dismissed Food/Bev Groceries 10/04/2007
July 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
233-06 Ford Motor Co of Aust Ltd
Ford - Fiesta (TV)- man/woman in white coats (doctors/scientists) rub a piece of clay in an orgasmic climax to produce a baby Fiesta - takeoff of "Ghost"
Dismissed 11/07/2006
November 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0411-11 Coopers Brewery Ltd
We open on black and white line animation of a suburban house. We cut to DIY Dennis banging a nail into a wall. He then hangs a painting on the nail.
Dismissed Alcohol 09/11/2011
July 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
236-07 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Diet Coke - female real estate agent removes "open for inspection" sign at house when man enters - words appear "time for a quickie?" - they are seen watching short film on a laptop
Dismissed Food/Bev Groceries 14/07/2008
July 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
91-98 Centrelink (Youth Allowance)
Centrelink - Youth Allowance
Dismissed Other 14/07/1998
December 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
239-98 Janssen Cilag Pty Ltd
Janssen Cilag - Nizoral
Dismissed Toiletries 08/12/1998
241-98 Barbeques Galore (Aust.) Pty Ltd
Barbeques Galore - 2 women and man in back yard
Dismissed 08/12/1998
August 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
248-99 Centenary Institute of Cancer Medicine & Cell Biol
Centenary Institute of Cancer Medicine & Cel Biology
Dismissed Community Awareness 10/08/1999
October 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
251-01 Toyota Motor Corp Aust Ltd
Toyota - LandCruiser Prado Turbo Diesel - 'Sports Day'
Dismissed 09/10/2001
April 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0109-14 Capri Body Fashions
A group of Women walking down a street in their underwear
Dismissed Lingerie 23/04/2014
0132-14 Mayo Hardware
Women running to answer door with towel on looses towel by dog grabbing it runs out front naked
Dismissed House Goods Services 23/04/2014
January 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
26-09 National Australia Day Council
National Australia Day Council - (TV) Exercise your democratic right to give dead-arms (while tongue in checck) is suggesting that you punch someone so hard that their arm goes numb
Dismissed Community Awareness 21/01/2009
April 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0121-12 Sealy
The TVC is called ‘Apartment’: the camera pans through the floors of an apartment building and we see people engaged in various activities centred around their bed and bedroom. The text on screen asks, “What do we do in bed?” and we see a man playing a guitar, a woman using the bed to store guests’ coats, children playing and a man and woman starting to kiss before switching out the light.
Dismissed House Goods Services 11/04/2012
October 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
263-00 Just Jeans Group
Just Jeans - 'Stretch is Sex'
Dismissed Clothing 17/10/2000
272-00 WA Dept of Premier & Cabinet
WA Dept of Premier & Cabinet - Office of Road Safety - toddlers on tricycles
Dismissed Community Awareness 17/10/2000
293-00 Dairy Farmers
Dairy Farmers - Oak - animated cartoon insects - cockroach
Dismissed 17/10/2000
October 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
266-05 Bank of South Australia
Bank of SA - female hardware store employee dreams of own home and sees male customer as potential husband, but his partner arrives, so employee feels dumped and approaches the man and slaps him in the face
Dismissed Finance/Investment 11/10/2005
275-05 George Weston Foods Limited
George Weston - Tip Top - Swirls Bread Movie Duets - Apple & Cinnamon - lady answers phone and deep raspy voice says "Eat me!" - then woman hypnotically transported to kitchen
Dismissed 11/10/2005
280-05 KIA Automotive Australia
KIA - Rio - "John Cleese" voiceover - "more legroom so you can have longer legs"; "improved styling to look better"; '"ncreased horsepower for more power"; in red and lots of other colours" etc. "The obvious choice has never been so bloody obvious"
Dismissed 11/10/2005
296-05 Vodafone Network Pty Ltd
Vodafone - Super Cap - man's friends call him "tight arse" bcs he will only text them, not ring direct
Dismissed Telecommunications 11/10/2005
April 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0136-10 Ateco Automotive Pty Limited
This TV advertisement by Ateco Automotive Pty Ltd for the new MiTo Alfa Romeo (overseas model was shown) opens with text “You were born screaming. What Happened”? below image of distressed baby crying. The next sound is of a revving car and fast-paced guitar music with image of red car travelling through rocky, mountainous terrain which sprayed dirt as it skidded around a corner and then drove into a tunnel. Voiceover - Introducing the new MiTo from Alpha Romeo “Know you’re Alive” and end scene of Alfa Romeo logo.
Dismissed Vehicle 28/04/2010
December 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0473-12 Nissan Motor Co (Aust) Pty Ltd
I saw this ad on TV during the X Factor final on channel 7 the other night, and it shows the car skidding around and driving erratically on the road. I found it on youtube here: http://www.youtube.com/watch?v=DTuYiLT9oMw
Dismissed Vehicle 12/12/2012
February 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
29-10 Commonwealth Bank of Australia
Commonwealth Bank - (29/10) TV. Americans pitching an idea to bank executives
Dismissed Finance/Investment 10/02/2010
December 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0497-10 Drug and Alcohol Office Western Australia
A glass of red wine is shown being spilt on to a white tablecloth. The wine shows the spread of alcohol through the body, forming bodily organs to eventually form a human body. The voiceover describes alcohol as a carcinogen, the parts of the body where alcohol causes cancer and then provides a recommendation on how to stay at low risk of alcohol caused cancer and other diseases.
Dismissed Community Awareness 08/12/2010
May 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0165-11 Nissan Motor Co (Aust) Pty Ltd
Male voice over describes powerful tradies and we see various tradies performing tasks which highlight their strength: one throws a lawnmower over a fence, another uses a leaf blower to dry his hair and another bends a metal rod over his knees. We then see the new Nissan Navara Tradie which is described as the most powerful tradie there is.
Dismissed Vehicle 25/05/2011
August 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
299-06 Bank of South Australia
Bank of SA - Bunny - store owner sees competitor using giant bunny outside store - so he used his broom handle to trip the bunny up and a little girl starts crying
Upheld - Modified or Discontinued Finance/Investment 08/08/2006

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