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E.g., 29/10/2020
E.g., 29/10/2020
January 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0006-14 Rugs a Million
An actor dressed as Austin Powers saying he " got a SHAG for $60" and a woman saying that she also got a SHAG for sixty dollars. The voice over continues to say "sixty dollars" but is interspersed with the words SEXTY dollars.
Dismissed House Goods Services 15/01/2014
August 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0337-12 Pacific Magazines
We open on a mother and her son waiting by the side of a road. As a cart and horse driven by an elder couple pulls up to pick them up, the boy notices a discarded magazine lying in the grass nearby. He picks it up but his mother quickly takes it from him and hurries him into the cart. She looks at the cover, then quickly hides it in her clothing and joins the others in the cart.
Dismissed Media 22/08/2012
November 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
354-99 Defense Shield
Defense Shield
Dismissed 09/11/1999
August 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0341-10 Mr Rental
Cartoon of a man watching TV whilst his wife is in the kitchen. He calls through to remind her that his friends are coming round the next evening to watch the footie. Then the TV 'blows up' and the man looks shocked. He is worried about what his friends will say when they find out his TV has broken. His wife then suggests he hires a TV from Mr Rental because they can deliver within 24 hours. Then man obviously does this because the next scene shows him sat watching his new TV just as his ordered pizza arrives and his wife leaves to go out.
Dismissed House Goods Services 11/08/2010
January 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0014-14 Meat & Livestock Australia Ltd
Sam Kekovich and his Lambassador 2014 ad.
Dismissed Food/Bev Groceries 24/01/2014
August 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
361-09 Kimberly-Clark Aust Pty Ltd
Kimberly-Clark - Kotex Beaver 361/09. Man lying on the ground and woman talking about what she would take to a deserted island.
Dismissed Toiletries 12/08/2009
February 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0022-13 Pacific Brands Holdings Pty Ltd
The advertisment shows scenes of women bouncing on exercise balls in order to show the effective support offered by the Berlei sports bra.
Dismissed Clothing 13/02/2013
April 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
37-98 Ford Motor Co of Aust Ltd
Ford - Explorer 4WD - baby
Dismissed 14/04/1998
February 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0026-11 FOXTEL Management Pty Ltd
A group of four female friends are discussing the new FOXTEL on Xbox 360 service. One of the woman's flatmate walks in wearing a pair of board shorts and carrying a surf board. The women admire him as well as the Xbox and one of them asks, "Where can I get one of those?" whilst the others laugh.
Dismissed Entertainment 09/02/2011
October 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
373-08 Zobel Loans
Zobel Loans - woman vacuuming "Finally I have my own house that I can lovingly prepare for my husband's arrival home from work. Now to get myself ready..."
Dismissed Finance/Investment 08/10/2008
September 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0364-11 Roadshow Film Distributors Pty Ltd
The television commercial is for the comedy film 'Horrible Bosses'. It shows various scenes from the movie and in one scene a male character claims he cannot go to jail as he would "get raped like crazy".
Dismissed Entertainment 28/09/2011
0368-11 Kraft Foods Ltd
The infomercial, using the Adverlife masthead opens on a female presenter asking whether you have high cholesterol and if you do you’ve probably had to cut down on cheese as a result. She then suggests you can try Kraft liveactive – as one mini-tub of cream cheese or two slices of cheese a day can help reduce your cholesterol by up to 10 per cent over three weeks. The closing frame then has a tight pack-shot of the Kraft liveactive products with a super that states Australia’s first cheese proven to lower cholesterol – Kraft liveactive.
Dismissed Food/Bev Groceries 28/09/2011
August 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
380-09 Epiclinic
Epiclinic (380/09) - women walking around with paper bags on heads 'lose the bag'
Dismissed Health Products 26/08/2009
November 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
386-03 Tricon Restaurants International
Tricon - KFC - fountain breaks and water sprays everywhere.
Dismissed 11/11/2003
May 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
39-98 Foodworks Supermarket Group Ltd
Foodworks Supermarket - "Blowing Raspberries"
Dismissed Retail 12/05/1998
February 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
40-02 SSL Australia Pty Ltd
SSL - Saturn by Durex condoms - sperm blocked by condom - 'Saturn condoms by Durex for one hundred million reasons'
Dismissed Toiletries 12/02/2002
41-02 Ford Dealer Advertising Fund
Ford Dealer Advertising Fund - compressed air distorts face of racing driver
Dismissed Retail 12/02/2002
December 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
404-07 Estee Lauder Group of Companies
Estee Lauder - TV - Sean John's Unforgivable Woman fragrance - black man in beige suit passionaltely caressing woman against a wall, then seen in bedroom in sexual embraces
Dismissed Toiletries 11/12/2007
February 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0058-13 Department of Health (formerly ANPHA)
The ad is a scene of a man sitting in a hospital waiting room waiting for test results about a shadow on the lung. We hear the man’s worries through his thoughts. It is promoting lung cancer.
Dismissed Community Awareness 27/02/2013
September 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
415-09 Australian Insurance Holdings
Australian Insurance Holdings (Budget Direct) TV ad involving a young French woman talking to a typical Aussie bloke about Budget Direct.
Dismissed Insurance 09/09/2009
February 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
427-99 Lowes Menswear
Lowes Menswear - "Men playing cricket"
Dismissed Retail 08/02/2000
October 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
438-09 Snack Brands Australia
Snackbrands - Kettle - (438/09) - TV Angas Sampson pool side with women relating the hare and the tortoise tale to selling potato chips.
Dismissed Food/Bev Groceries 28/10/2009
March 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0082-12 Austar Entertainment Pty Ltd
The advertisement features a typical family picnic scenario, with a group of family members playing a game of football. At one point, the ball is passed to an elderly man, who is running with the ball until he is tackled enthusiastically by a younger man, at which point the other players all stare in surprise.
Dismissed Media 14/03/2012
November 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0411-11 Coopers Brewery Ltd
We open on black and white line animation of a suburban house. We cut to DIY Dennis banging a nail into a wall. He then hangs a painting on the nail.
Dismissed Alcohol 09/11/2011
October 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
448-09 McDonald's Aust Ltd
McDonald's - (448/09) Maths on line TV 'some old hags just can't hide their age' written on whiteboard
Dismissed Food/Bev Groceries 14/10/2009
March 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
46-99 Civic Theatre Restaurant
Civic Theatre Restaurant - Toy Boyz
Dismissed Entertainment 09/03/1999
February 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
49-06 Dow Agrosciences Australia Ltd
Dow Agrosciences - Garlon 600 - high powered revolver is opened and a bullet loaded, closed, and shot at a target placed on a watermelon
Dismissed Other 14/02/2006
April 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0109-14 Capri Body Fashions
A group of Women walking down a street in their underwear
Dismissed Lingerie 23/04/2014
0132-14 Mayo Hardware
Women running to answer door with towel on looses towel by dog grabbing it runs out front naked
Dismissed House Goods Services 23/04/2014
February 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
5-01 Collins Foods Group Pty Ltd
Collins Foods Group - Sizzler - 'Working Mum'
Dismissed 13/02/2001
December 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
506-08 Toyota Motor Corp Aust Ltd
Toyota - Hilux - Unbreakable Ute - stereotype of oceanic islanders portrayed as naive
Dismissed 10/12/2008
August 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
180-01 Accor Asia Pacific Australia
Accor Asia Pacific - Novotel Vines Resort, Perth - 7 Deadly Sins Packages - confessional
Dismissed Travel 14/08/2001
January 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
514-06 IAG Insurance
IAG Insurance - SGIC - woman drivers are better than men
Dismissed Insurance 16/01/2007
523-06 Big Mobile Pty Ltd
Big Mobile - Wild Chat - woman in pants & bra holding phone & writhing on bed moaning as if simulating sex
Dismissed 16/01/2007
April 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0121-12 Sealy
The TVC is called ‘Apartment’: the camera pans through the floors of an apartment building and we see people engaged in various activities centred around their bed and bedroom. The text on screen asks, “What do we do in bed?” and we see a man playing a guitar, a woman using the bed to store guests’ coats, children playing and a man and woman starting to kiss before switching out the light.
Dismissed House Goods Services 11/04/2012
July 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
186-07 ING Australia Ltd
ING - Billy Connolly - A Walk in the park - Billy doing various activities in the background - silly walks, playing guitar, imitating Michael Jackson's moonwalk and crotch-grabbing
Dismissed Insurance 10/07/2007
July 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
192-00 Boots Healthcare Australia Pty Ltd
Boots - Strepsils
Dismissed Health Products 11/07/2000
December 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
553-09 Parmalat Australia Ltd
Parmalat - Ice Break: Milk (553/09) TV. High speed unsafe driving to break into back of truck to get milk
Dismissed Food/Bev Groceries 09/12/2009
586-09 Richgro
Richgro TV 586/09. Image of a woman applying a spray product without protective clothing and in the presence of children.
Dismissed 09/12/2009
April 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0136-10 Ateco Automotive Pty Limited
This TV advertisement by Ateco Automotive Pty Ltd for the new MiTo Alfa Romeo (overseas model was shown) opens with text “You were born screaming. What Happened”? below image of distressed baby crying. The next sound is of a revving car and fast-paced guitar music with image of red car travelling through rocky, mountainous terrain which sprayed dirt as it skidded around a corner and then drove into a tunnel. Voiceover - Introducing the new MiTo from Alpha Romeo “Know you’re Alive” and end scene of Alfa Romeo logo.
Dismissed Vehicle 28/04/2010
November 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
195-98 Mitsubishi Motors Aust Ltd
Mitsubishi - 'You'll be mad if you miss it'.
Dismissed 10/11/1998
207-98 Federal Chamber of Automotive Industries
Federal Chamber of Automotive Industries (Sydney Motor Show) - man on aeroplane
Dismissed 10/11/1998
December 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0473-12 Nissan Motor Co (Aust) Pty Ltd
I saw this ad on TV during the X Factor final on channel 7 the other night, and it shows the car skidding around and driving erratically on the road. I found it on youtube here: http://www.youtube.com/watch?v=DTuYiLT9oMw
Dismissed Vehicle 12/12/2012
August 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
200-05 Crazy John's
Crazy John's - in RC confessional, supplient's mobile rings, priest asks "is that from Crazy John's?"
Dismissed Telecommunications 09/08/2005
March 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
60-02 Roadshow Film Distributors Pty Ltd
Roadshow - "Harry Potter and the Philospopher's Stone" - 'bloody'
Dismissed Entertainment 12/03/2002
March 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
63-03 Jim Beam Brands Australia Pty Ltd
Jim Beam - man throws cans out of office window.
Dismissed Alcohol 11/03/2003
April 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
66-04 Red Bull Aust Pty Ltd
Red Bull - pigeon poops on guy's head - he shoots with catapult then kicks bird
Dismissed 13/04/2004
September 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
210-02 Australian Paper
Australian Paper - Reflex copy paper - older woman being shown around office, then being hit by ball kicked by staff member playing football
Dismissed 10/09/2002
September 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
213-04 Subaru (Aust) Pty Ltd
Subaru - Award Fast Start- sedan leaving ground over hilly road, speeding across expanse of water
Dismissed 14/09/2004
December 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0497-10 Drug and Alcohol Office Western Australia
A glass of red wine is shown being spilt on to a white tablecloth. The wine shows the spread of alcohol through the body, forming bodily organs to eventually form a human body. The voiceover describes alcohol as a carcinogen, the parts of the body where alcohol causes cancer and then provides a recommendation on how to stay at low risk of alcohol caused cancer and other diseases.
Dismissed Community Awareness 08/12/2010

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