1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 25/02/2020
E.g., 25/02/2020
October 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
243-02 The Quit Campaign
Quit Victoria - ad introduces viewer to "your oncologist", "your surgeon", "your chemo nurse" and "your palliative care nurse" - "nice people - but you wouldn't want to meet them" - 30 second version.
Dismissed Community Awareness 10/10/2002
November 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0424-12 Hasbro Australia Ltd
The advertisement shows animated robot-type toys with large guns on their shoulders and is animated to appear as if the robots are moving and shooting. They then turn into cars and other transport and then turn back into the gun-wielding robots. The voice over says things such as, "More Destruction" and "Annihilation."
Dismissed Toys and Games 14/11/2012
March 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0099-12 Energy Watch
The fictitious Carbon Tax collector approaches Betty (Grandma) asking her to “Pay Up”. Betty states she doesn’t make any carbon in which the carbon tax collector prompts her to pay up again. Ben Polis (Founder-CEO of EnergyWatch) appears explaining that EnergyWatch cannot stop the Carbon Tax however they can help lower power bills. The final 5 seconds is tailored per state (VIC & NSW) addressing what offer is available.
Dismissed House Goods Services 28/03/2012
September 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
246-05 McDonald's Aust Ltd
McDonald's - Cajun Nuggets (snowdome) - people looking for water to drink after eating very spicy nuggets - drink liquid from a snowdome ornament
Dismissed 13/09/2005
258-05 Unilever Australasia
Unilever - Continental - Pasta Sauce - actress Mena Suvari at dinner is told by boyfirend she's intelligent and beautiful but they have to break up bcs he expects more now, with Continental Pasta Sauce - explains "it's not me, it's you"
Dismissed 13/09/2005
July 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
249-09 Girls Gone Wild
Girls Gone Wild TV (249/09)for phone downloads with highly sexual content. Girl on girl action.
Upheld - Modified or Discontinued Sex Industry 08/07/2009
307-09 Virgin Blue Airlines Pty Ltd
Virgin Blue Airlines - (307/09) TV -female airline stewards dancing around the plane and owner Richard Branson (wait until we get it up'
Dismissed Travel 08/07/2009
October 2002
Case number Ad Standards description Determination Category Mediasort descending Determination date
252-02 SPC Ardmona Operations Limited
SPC Ardmona - Spaghetti - young girl playing with doll says "wee wee wee" ; young boy hums "bum bum bum" - mother says 'I'll wash your mouth out';
Dismissed 08/10/2002
September 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
255-04 Kosciusko Thredbo Pty Ltd
Kosciusko Thredbo - man shakes dandruff from hair onto photos to remind him of snow
Dismissed 14/09/2004
December 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
260-98 Tontine Bedding
Tontine Bedding - "Tontine Bioguard - pillow"
Dismissed 08/12/1998
April 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0122-14 Horticulture Australia Limited
Advertisement about bananas and it had as the catch line NA NA and another rhyming word which i didn't get written down in time.At the end of the ad, the camera pulled back and they were playing the jingle and from the left hand side of the screen a great big very red boxing glove came out and hit a person in the head...with the words on a piece of wood or something, saying no bone bananas.
Dismissed Food/Bev Groceries 23/04/2014
June 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
267-09 Youi Car Insurance
Youi - (267/09)- TV car insurance for people with mental illness (obsessive compulsive disorder)- woman folding paper for a prolonger period
Upheld - Modified or Discontinued Insurance 10/06/2009
September 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
273-00 Cunningham's Warehouse Sales Pty Ltd
Cunningham's - death cards
Dismissed Retail 05/09/2000
August 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
276-08 Holden Ltd
Holden - Colorado - loaded vehicle driven in dangerous manner
Dismissed 13/08/2008
303-08 Advanced Medical Institute
AMI - couple in rocket - rocket can't 'get up'
Dismissed 13/08/2008
October 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
279-05 Tetley Australia Pty Ltd
Tetley - tea bags - woman catching elephant droppings then has cup of tea
Dismissed 11/10/2005
281-05 Tricon Restaurants International
Tricon - KFC - Wicked Burger Meal - man driving car while eating chicken
Dismissed 11/10/2005
296-05 Vodafone Network Pty Ltd
Vodafone - Super Cap - man's friends call him "tight arse" bcs he will only text them, not ring direct
Dismissed Telecommunications 11/10/2005
November 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0475-10 Ford Motor Co of Aust Ltd
A woman is driving a red Ford Fiesta over a bridge. She uses a touch screen on the dashboard to select music, which starts playing. We see large bubbles containing people floating around the outside of the car, then the driver says, "Lucas" and on the touch screen the following words are shown: "Phone Dialling Lucas". We then see a bubble with a man in it who has just answered his phone. The car stops and one of the bubbles lands on the ground with a pop.
Dismissed Vehicle 24/11/2010
April 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0144-10 Good Vibrations
A fully clothed woman is sitting on a hill with "Good Vibrations" written across the screen. A female voiceover lists various locations then shows a woman's hand picking up some car keys and a handbag, and the voiceover says "What are you waiting for, get into Good Vibrations". "Are you coming?" End image: Good Vibrations adult erotica. Adult toys, dvds, games, lingerie, magazines and novelties
Dismissed Sex Industry 28/04/2010
February 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
29-10 Commonwealth Bank of Australia
Commonwealth Bank - (29/10) TV. Americans pitching an idea to bank executives
Dismissed Finance/Investment 10/02/2010
October 2000
Case number Ad Standards description Determination Category Mediasort descending Determination date
293-00 Dairy Farmers
Dairy Farmers - Oak - animated cartoon insects - cockroach
Dismissed 17/10/2000
December 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0497-10 Drug and Alcohol Office Western Australia
A glass of red wine is shown being spilt on to a white tablecloth. The wine shows the spread of alcohol through the body, forming bodily organs to eventually form a human body. The voiceover describes alcohol as a carcinogen, the parts of the body where alcohol causes cancer and then provides a recommendation on how to stay at low risk of alcohol caused cancer and other diseases.
Dismissed Community Awareness 08/12/2010
May 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0165-11 Nissan Motor Co (Aust) Pty Ltd
Male voice over describes powerful tradies and we see various tradies performing tasks which highlight their strength: one throws a lawnmower over a fence, another uses a leaf blower to dry his hair and another bends a metal rod over his knees. We then see the new Nissan Navara Tradie which is described as the most powerful tradie there is.
Dismissed Vehicle 25/05/2011
August 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
299-06 Bank of South Australia
Bank of SA - Bunny - store owner sees competitor using giant bunny outside store - so he used his broom handle to trip the bunny up and a little girl starts crying
Upheld - Modified or Discontinued Finance/Investment 08/08/2006
January 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0506-10 Gucci Australia Pty Ltd
Golden doors with Gucci written on them open to reveal a futuristic city with a bridge running through the centre of highrise buildings. There is a woman driving a car across the bridge and as she accelerates we see flames emitting from the rear of the car. The car stops, the woman gets out and then closes her eyes as though thinking of something. We then see the same woman in a bedroom with a man and they are kissing and removing their clothing. We see them in bed together and the woman is straddling the man and flicking her hair. We then cut back to the woman standing by the car.
Dismissed Toiletries 19/01/2011
June 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0176-13 Pfizer Australia Pty Ltd
Two females and two males are playing tennis and one female is asking the other why she is so fit.
Dismissed Health Products 12/06/2013
April 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
31-98 Time Life Aust Pty Ltd
Time Life - Survival in the Wild - Crocodiles
Dismissed Entertainment 14/04/1998
November 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
313-04 Simon de Winter
Simon de Winter - Kayser - "Brazilian" girl in red lace underwear
Dismissed Clothing 09/11/2004
November 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
316-05 Golden Circle Ltd
Golden Circle - Original Juice - in Florida it's illegal to be intimate with a porcupine. Prostitute asks porcupine "how's business?"
Dismissed 08/11/2005
June 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0202-12 Sanofi Aventis
The Cenovis Multi-vitamin advertisement depicts a busy, multi-tasking Mum having to manage multiple tasks at once to keep on top of life, the kids and the household. In one scene we see her reading a magazine whilst using an exercise bike and holding the lead of her dog which is running on a treadmill behind her.
Dismissed Health Products 13/06/2012
January 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
1-08 Coca-Cola South Pacific Pty Ltd
Coca-Cola - "We're all in this together" - young people in bubbles which join together as they head for a beach
Dismissed Food/Bev Groceries 16/01/2008
October 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
331-03 Just Jeans Group
Just Jeans - Jay Jays - watermelons and fish being catapulted.
Dismissed Clothing 14/10/2003
335-03 Nissan Motor Co (Aust) Pty Ltd
Nissan - Pulsar-TV- 'The pricing department hasn't done a bloody thing'
Dismissed 14/10/2003
339-03 Aventis Pharma Pty Ltd
Aventis Pharma - Telfast - man acts as vacuum cleaner.
Dismissed Health Products 14/10/2003
April 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
101-09 Universal Pictures
Universal Pictures - trailer for 'Unborn' film release (M rating)
Upheld - Modified or Discontinued Entertainment 08/04/2009
May 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
105-05 Frucor Beverages (Australia) Pty Ltd
Frucor - V - cockroach does weightlifting after drinking V
Dismissed 10/05/2005
May 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
108-03 Land Rover Australia
Land Rover - Discovery - 'Crocodile' - man drives Land Rover on wrong side of road.
Dismissed 13/05/2003
122-03 Stihl Pty Ltd
Stihl - chainsaw in back of utility.
Dismissed Hardware/Machinery 13/05/2003
September 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
341-06 Radio Rentals Ltd
Radio Rentals - No Credit Checks - female financial consultant tells applicant "You have an unpaid phone bill from 4 years ago. Let's talk about that".
Dismissed Finance/Investment 12/09/2006
345-06 Acreis Australia Pty Ltd
Acreis - Safari - man urinating behind a sign advising "Danger. Stay in your car" - while wife and kids sit in mud-stained Jeep hearing a lion roar in the background ""There are some things you only do once. Paying bills is another one"
Dismissed Finance/Investment 12/09/2006
352-06 Arnott's Biscuits Ltd
Arnott's - Shapes - cartoon sausages & chops on BBQ grill - one gets up to jump on diving board into pool, as he jumps higher he soars up and we see he actually jumps into a drink, spilling it over a guy at the BBQ
Dismissed Food/Bev Groceries 12/09/2006
April 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
110-06 Meat & Livestock Australia Ltd
Meat & Livestock - Evolution (TV) - Sam Neill evolves from ape to man and claims meat is an essential part of the development of the most advanced species of life
Dismissed Food/Bev Groceries 11/04/2006
April 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
113-08 Skins Compression Garments Pty Ltd
Skins - African athletes extol how their race is superior in sports bcs in their ancestry they were warriors
Dismissed Clothing 09/04/2008
August 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
349-09 Coles
Coles (349/09 TV "shouldn't be taxed for being a woman" discounted feminine hygiene products
Dismissed Health Products 12/08/2009
August 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
116-98 Toyota Motor Corp Aust Ltd
Toyota - Landcruiser - 'A remarkable migration'.
Dismissed 11/08/1998
February 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
12-01 Carter Holt Harvey Tissue Aust Pty Ltd
Carter Holt Harvey - Wet Handee Clean-Ups
Dismissed 13/02/2001
December 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
356-05 Virgin Blue Airlines Pty Ltd
Virgin Blue - Velocity Credit Card - man reads letter and says "We finally have enough frequent flyer points to get two tickets to " then keels over with heart attack, then wife reads letter and also keels over. V/O "Don't wait - join Virgin Blue"
Dismissed Finance/Investment 13/12/2005
June 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0237-10 Vodafone Network Pty Ltd
An elderly gentleman walks in and takes his shoes off, revealing grey socks, before climbing onto an inflatable bouncy castle. While talking about Vodafone’s new MBB Plans, he does a somersault, lands perfectly and continues bouncing.
Dismissed Telecommunications 09/06/2010
May 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
125-07 KMart Australia Ltd
KMart - Cheeky - male and female backsides in underwear dancing in front of camera
Dismissed Clothing 08/05/2007

Pages