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E.g., 29/10/2020
E.g., 29/10/2020
May 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0165-11 Nissan Motor Co (Aust) Pty Ltd
Male voice over describes powerful tradies and we see various tradies performing tasks which highlight their strength: one throws a lawnmower over a fence, another uses a leaf blower to dry his hair and another bends a metal rod over his knees. We then see the new Nissan Navara Tradie which is described as the most powerful tradie there is.
Dismissed Vehicle 25/05/2011
August 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
349-09 Coles
Coles (349/09 TV "shouldn't be taxed for being a woman" discounted feminine hygiene products
Dismissed Health Products 12/08/2009
January 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0506-10 Gucci Australia Pty Ltd
Golden doors with Gucci written on them open to reveal a futuristic city with a bridge running through the centre of highrise buildings. There is a woman driving a car across the bridge and as she accelerates we see flames emitting from the rear of the car. The car stops, the woman gets out and then closes her eyes as though thinking of something. We then see the same woman in a bedroom with a man and they are kissing and removing their clothing. We see them in bed together and the woman is straddling the man and flicking her hair. We then cut back to the woman standing by the car.
Dismissed Toiletries 19/01/2011
September 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
352-06 Arnott's Biscuits Ltd
Arnott's - Shapes - cartoon sausages & chops on BBQ grill - one gets up to jump on diving board into pool, as he jumps higher he soars up and we see he actually jumps into a drink, spilling it over a guy at the BBQ
Dismissed Food/Bev Groceries 12/09/2006
December 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
356-05 Virgin Blue Airlines Pty Ltd
Virgin Blue - Velocity Credit Card - man reads letter and says "We finally have enough frequent flyer points to get two tickets to " then keels over with heart attack, then wife reads letter and also keels over. V/O "Don't wait - join Virgin Blue"
Dismissed Finance/Investment 13/12/2005
June 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0176-13 Pfizer Australia Pty Ltd
Two females and two males are playing tennis and one female is asking the other why she is so fit.
Dismissed Health Products 12/06/2013
February 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
363-00 John Danks & Son Pty Ltd
John Danks & Son's Home Hardware - helium gas
Dismissed 13/02/2001
375-00 None
Kemalda - Rodney Rude - 'Ya' Mums Bum' - 'You come too quick'
Dismissed Entertainment 13/02/2001
12-01 Carter Holt Harvey Tissue Aust Pty Ltd
Carter Holt Harvey - Wet Handee Clean-Ups
Dismissed 13/02/2001
September 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
382-09 Bonds Industries Ltd
Bonds - (382/09) TV 'Racey Shapes'
Dismissed Clothing 16/09/2009
June 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0202-12 Sanofi Aventis
The Cenovis Multi-vitamin advertisement depicts a busy, multi-tasking Mum having to manage multiple tasks at once to keep on top of life, the kids and the household. In one scene we see her reading a magazine whilst using an exercise bike and holding the lead of her dog which is running on a treadmill behind her.
Dismissed Health Products 13/06/2012
October 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
387-09 Bet24/7
Bet 24/7 (387/09) TV - sexual innuendo ad for betting agency
Upheld - Modified or Discontinued Gambling 28/10/2009
482-09 Coopers Brewery Ltd
Coopers - (482/09) TV Sediment Awareness Week
Dismissed Alcohol 28/10/2009
January 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
1-08 Coca-Cola South Pacific Pty Ltd
Coca-Cola - "We're all in this together" - young people in bubbles which join together as they head for a beach
Dismissed Food/Bev Groceries 16/01/2008
December 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
391-99 Australian Dairy Corporation
Australian Dairy Corporation - butter - father burns tree at barbeque
Dismissed 07/12/1999
April 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
101-09 Universal Pictures
Universal Pictures - trailer for 'Unborn' film release (M rating)
Upheld - Modified or Discontinued Entertainment 08/04/2009
May 2005
Case number Ad Standards description Determination Category Mediasort descending Determination date
105-05 Frucor Beverages (Australia) Pty Ltd
Frucor - V - cockroach does weightlifting after drinking V
Dismissed 10/05/2005
December 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
400-07 Telstra - Sensis Pty Ltd
Telstra-Sensis - Crackers The Clown - children jump on clown hired for a party, he goes to physio and told to get fit, at gym birthday boy recognises him and jumps him again
Dismissed Telecommunications 11/12/2007
May 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
108-03 Land Rover Australia
Land Rover - Discovery - 'Crocodile' - man drives Land Rover on wrong side of road.
Dismissed 13/05/2003
122-03 Stihl Pty Ltd
Stihl - chainsaw in back of utility.
Dismissed Hardware/Machinery 13/05/2003
November 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
406-06 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Pine-O-Cleen - more germs on chopping board than toilet seat, germs on baby's highchair, coloured child in dog's basket, white child in clean environment
Dismissed 14/11/2006
456-06 RACQ
RACQ - Insurance - man pushing a child on swing, turns his back and when swing returns, the child hits him in the back, then laughs as he's knocked to the ground
Dismissed Insurance 14/11/2006
April 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
110-06 Meat & Livestock Australia Ltd
Meat & Livestock - Evolution (TV) - Sam Neill evolves from ape to man and claims meat is an essential part of the development of the most advanced species of life
Dismissed Food/Bev Groceries 11/04/2006
December 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
411-03 Ford Motor Co of Aust Ltd
Ford - Falcon RTV Ute - ute and motorcycle racing.
Dismissed 09/12/2003
434-03 Simex Marketing Australia
Simex Tyres - man dressed in rubber suit.
Dismissed Retail 09/12/2003
April 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
113-08 Skins Compression Garments Pty Ltd
Skins - African athletes extol how their race is superior in sports bcs in their ancestry they were warriors
Dismissed Clothing 09/04/2008
August 1998
Case number Ad Standards description Determination Category Mediasort descending Determination date
116-98 Toyota Motor Corp Aust Ltd
Toyota - Landcruiser - 'A remarkable migration'.
Dismissed 11/08/1998
June 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0237-10 Vodafone Network Pty Ltd
An elderly gentleman walks in and takes his shoes off, revealing grey socks, before climbing onto an inflatable bouncy castle. While talking about Vodafone’s new MBB Plans, he does a somersault, lands perfectly and continues bouncing.
Dismissed Telecommunications 09/06/2010
May 2007
Case number Ad Standards description Determination Category Mediasort descending Determination date
125-07 KMart Australia Ltd
KMart - Cheeky - male and female backsides in underwear dancing in front of camera
Dismissed Clothing 08/05/2007
May 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
128-08 Telstra Corporation Ltd
Telstra - Bigpond Internet - "Everybody's Talking" from Midnight Cowboy - father carries his son, dressed as cowboy, on his shoulders through crows
Dismissed Telecommunications 19/05/2008
February 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
45-06 Lever Rexona
Lever Rexona - Lynxjet - female flight attendant uses a bra instead of life jacket during safety demo to male passengers
Dismissed Toiletries 14/02/2006
50-06 Honda Australia Pty Ltd
Honda - CRV - condition of country roads discussed at meeting - it's decided not to repair them as most of them own Honda CRV and suitable for all conditions
Dismissed 14/02/2006
June 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
137-01 Sancella Pty Ltd
Sancella - Libra Snakeskins - snake in handbag
Dismissed Health Products 12/06/2001
July 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0257-12 GIO Australia
Two men are hoisting a BBQ into the air, whilts having a conversation about a new car. The central character imagines into the future what could happen if his friend let go of the rope. The BBQ bottle falls out of the BBQ whilst it is in the air. The BBQ bottle falls to the ground, bounces into air and through the sunroof of a new car. The vehicle explodes. The central character drives away in car.
Dismissed Insurance 11/07/2012
December 2006
Case number Ad Standards description Determination Category Mediasort descending Determination date
464-06 Daikin Australia
Daikin - mother allows baby to lie down and feed himself from a baby bottle
Dismissed 12/12/2006
June 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0261-10 Yum Restaurants International
The advertisement for "SweetBites" opens with a close up head shot, which focuses on the mouths of two people, smiling, as they eat the mouthsize muffin and then to a longer shot of two young people dressed in black with heavy makeup. Voiceover: "For a sweet treat that will bring a smile to anyone's face, KFC SweetBites in delicious triple chocolate and banana caramel for a sweet 99cents each". End caption: "KFC SweetBites - can't beat that taste".
Dismissed Food/Bev Groceries 22/06/2010
May 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
145-99 Honda Australia Pty Ltd
Honda - Accord
Dismissed 11/05/1999
November 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
491-09 Hocking Communications
Hocking Communications -30Seconds Outdoor cleaner (491/09) TVC. Narrator promoting this outdoor cleaner lampooning the way Asians speak
Dismissed 25/11/2009
June 1999
Case number Ad Standards description Determination Category Mediasort descending Determination date
148-99 Kawasaki Motors Pty Ltd
Kawasaki Motors- "Caravan in desert"
Dismissed 08/06/1999
157-99 Nestle Australia Ltd
Nestle - Kit Kat - Angel and devil each eat Kit Kat.
Dismissed 08/06/1999
June 2003
Case number Ad Standards description Determination Category Mediasort descending Determination date
151-03 Kellogg (Aust) Pty Ltd
Kellogg - Coco Pops - 'Coco' fighting for Coco Pops World Cup - 'That cracks me up'.
Dismissed 10/06/2003
163-03 Freedom Furniture Ltd
Freedom Furniture - Song - 'We are nothing but mammals'.
Dismissed 10/06/2003
June 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
178-09 Drummond Golf
Drummond Golf - man hits golf ball and it hits Easter Bunny
Dismissed 10/06/2009
March 2001
Case number Ad Standards description Determination Category Mediasort descending Determination date
51-01 Tricon Restaurants International
Tricon - KFC - woman floating in pool eating chips
Dismissed 13/03/2001
July 1994
Case number Ad Standards description Determination Category Mediasort descending Determination date
154-04 Mix 102.3 Adelaide
Mix 102.3 Adelaide.- ‘Kiss. Wet Wet Wet. Hooters.’ When Hooters appears the two ‘oos’ pop out to indicate breasts
Dismissed Media 13/07/1994
August 2004
Case number Ad Standards description Determination Category Mediasort descending Determination date
181-04 North Coast Christian Media Council Inc
North Coast Christian Media Council - Wiggles-type characters used to advise children "Jesus Loves You"
Dismissed Other 10/08/2004
June 2008
Case number Ad Standards description Determination Category Mediasort descending Determination date
184-08 Fantastic Snacks Australia
Fantastic Snacks - Delites - female licks males face
Dismissed Food/Bev Groceries 11/06/2008
December 2009
Case number Ad Standards description Determination Category Mediasort descending Determination date
526-09 iiNet
iiNet - 526/09 TV Broadband in a box promotion choir sings "hallelujah"
Dismissed Telecommunications 09/12/2009
546-09 Toyota Motor Corp Aust Ltd
Toyota - (546/09) RAV4SUV a couple met and behaved in passionate way with male removing his jacket
Dismissed 09/12/2009
August 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0296-11 Crawford Productions Pty Ltd
A male voice over says, "Kidnapped. Nine innocent children and their teacher" and we see a man in a chicken mask holding a gun and herding children and a female teacher in to the back of a transit van. We then see some scenes from the Fortress movie which include more men in different masks and children screaming.
Dismissed Media 24/08/2011

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