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E.g., 26/06/2022
E.g., 26/06/2022
June 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0212-12 Nestle Australia Ltd
Open on a rubbish bin, with a child standing behind it. The bin lid flips open multiple times, covering our view of the child each time, and a female hand scrapes food out of a plate into the bin. Each time the food falls into the bin, the nutrients being lost appear on the inside of the lid (for example vitamins and minerals, carbs for energy and protein for growth) and then fall in as well. Each time the bin lid closes the child becomes increasing small and further away. A can of Sustagen Kid Essentials is placed on a countertop.
Dismissed Food/Bev Groceries 13/06/2012
0213-12 Specsavers Pty Ltd
A gentleman enters what seems to be a steam filled sauna. We see his towel drop to the floor and he takes a seat on a bench in the sauna to relax. It is revealed that the room he has entered is actually a kitchen. We see a chef’s hand place a lid on a large pot while the gentleman sits oblivious to his surroundings. Slowly the steam disappears and other kitchen staff start to appear.
Dismissed Professional Services 13/06/2012
0214-12 Ultra Tune Australia
The advertisement shows two inattentive girls driving a motor vehicle along a road and stopping to admire a man out jogging. They ignore the instructions of the satnav to turn left and end up driving in to water and we hear one of the girls say, "Not again". The voice over then says that Ultra Tune encourages safe driving and goes on to promote Ultra Tune Roadside service.
Upheld - Modified or Discontinued Professional Services 13/06/2012
0215-12 Pika Wiya Health Service Inc
A voiceover talks about sexually transmitted infections and how everyone aged 16-30 years should have regular checkups. We see various people talking to health professionals and being handed literature and condoms. The voice over concludes with, "At Pika Wiya we offer information about your sexual health and free condoms..."
Dismissed Professional Services 13/06/2012
0216-12 Parmalat Australia Ltd
The OAK advertisement shows a man walking through an abandoned carnival, speaking to camera and therefore the viewer, about what 'hungrythirsty' is, and why they should drink OAK flavoured milk. He claims to not have a son then admits he does but that his son is in Real Estate.
Dismissed Food/Bev Groceries 13/06/2012
0218-12 Great Wall Australia
A man is shown in a dog kennel with the word "dog" written above the open door and a dog bowl at the front. The voice over explains that he is in the dog house because his wife discovered he had paid over $35,000 for a four wheel drive when he could have bought one from Great Wall for $23,990.
Dismissed Vehicle 13/06/2012
0220-12 Brand Developers
Infomercial style advertisement which features various women wearing bras in different situations. There are close images of ill-fitting bras as well as the advertised product, the Ahh bra. The female presenter talks about how many women are wearing bras that give them problems, and explains that the Ahh bra is comfortable to wear and provides a good fit.
Dismissed Clothing 13/06/2012
0222-12 McDonald's Aust Ltd
The advertisement features an animated McDonald’s Happy Meal box taking a skipping rope off another Happy Meal box and then using that box as a skipping rope itself. We then see the contents of a happy meal (wrap, fruit and milk) and a child's voiceover describes the toys available with this month's Happy Meal.
Dismissed Food/Bev Groceries 13/06/2012
0227-12 Sexpo Pty Ltd
A male voice over says that everyone is going to Sexpo and proceeds to describe what you can see and do there. We see a photograph of some women called the Bombshell Babes and a photo of a man taking his top off on stage along with images of people shopping at the event. The promotion is for the Townsville Sexpo.
Dismissed Sex Industry 13/06/2012
July 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0213-13 Kimberly-Clark Aust Pty Ltd
Mature woman stripping down to underwear.
Dismissed Toiletries 10/07/2013
0214-13 Oporto Franchising Pty Ltd
The Oporto ad is advertising a new burger/sub - and depicts a North Korean officer in uniform (and a full close up of the Mock Up North Korean Flag) whilst a plane crashes in the background in the final moments of the commercial.This commercial appears on all free to air networks - I have just used Prime7 as an example to identify the ad. The ad is part of a national campaign, and therefore, is not isolated to one region.
Dismissed Food/Bev Venue 10/07/2013
0218-13 Mars Confectionery
I wish to inform you of my disgust at an advertisement shown yesterday Sunday 2nd June. This ad showed a man with a crocodile bitting onto his right arm, but seemed to be unconcerned as his interest was on some (chocolate pod).
Dismissed Food/Bev Groceries 10/07/2013
0220-13 Nando's Australia Pty Ltd
Family of 4 sitting at Nandos and adult male says something to the effect of his son being the result of "hole in one" with his Mother whilst holding up I think maybe a chip and a cherry tomato or some other such foodstuff.
Dismissed Food/Bev Venue 10/07/2013
0222-13 Brand Developers
It is called the "Brazil Butt Lift" It has closeup images of girls bottoms showing their crutch as stills and whilst exercise, before and after their butt lifts. Lots of exercise and it goes for an exhaustive length of time, for many minutes and with repetition. It was on every ad break as well.
Dismissed Sport and Leisure 10/07/2013
0224-13 BSQ Productions
The ad is for "The Old Fella" who appeared on "Australia's Got Talent" and he is touring Tasmania. There shows a small joke to show that he is a comedian.
Dismissed Entertainment 10/07/2013
0225-13 Missguided
Women's clothing. Women dancing around wearing swimsuits and big shoes getting into cars out in the desert.
Dismissed Clothing 10/07/2013
0226-13 McDonald's Aust Ltd
A McDonald's chicken dinner box is advertised. The advertisement states that the box contains chicken mcbites, chips, drinks, chicken burgers and 'much more.'
Dismissed Food/Bev Venue 10/07/2013
0228-13 Essential Beauty Franchising
Essential Beauty are advertising for people to buy a franchise but they have also in the past advertised their products.
Dismissed Beauty Salon 10/07/2013
0230-13 Nissan Motor Co (Aust) Pty Ltd
Nissan Pulsar racing through streets to get pregnant woman to hospital and recording their fastest time.
Upheld - Modified or Discontinued Vehicle 10/07/2013
July 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0214-11 Santos Ltd
A farmer is shown working on his farm and talking about Santos’ long-term presence in the region, his personal experience with the company, and Santos’ broader interaction with landholders and the community. A voiceover completes the commercial, noting the potential of natural gas as an important future energy source and Santos’ leading role in the industry.
Dismissed Other 13/07/2011
0215-11 Double A Paper
Shot of office in chaos due to paper jam. Woman rushes towards storage room to retrieve Double A copy paper. Photocopier transforms into robot and destroys office. Male voice over says, "Double A is transforming paper". High performance, super smooth. Transformers Dark Of The Moon.
Dismissed Other 13/07/2011
0219-11 Pharmacare Laboratories
A can of Brut deodorant transforms in to a racing car. The driver of the car falls out and stands up with his arms raised and we see cartoon flames coming out of his armpits. These flames are extinguished by two young women carrying Brut V8 “extinguishers”. The women are wearing white coats which blow off them to reveal black bikini tops and black skorts.
Dismissed Toiletries 13/07/2011
0220-11 Pacific Brands Holdings Pty Ltd
A young woman waking in the morning and going about her day. The advertisement is shot from her point of view and of those passing her by, many of whom make it obvious that they are admiring her stocking clad legs.
Dismissed Clothing 13/07/2011
0222-11 EMAP Australia Pty Ltd
There are two versions of the advertisement for issue number 275 of Zoo magazine.
Dismissed Media 13/07/2011
0229-11 Kraft Foods Ltd
Four animated cookie characters driving down a road, singing the famous Human league song, “Don’t you want me baby.” One by one the Cookies are taken from the car by a giant hand from the sky. The voice over says, “New Chips Ahoy! have Real chocolate chips. Hurry Mums. Chips Ahoy! They go fast.”
Dismissed Food/Bev Groceries 13/07/2011
0231-11 Kimberly-Clark Aust Pty Ltd
A female voice over says that a survey shows that most women prefer to wear their daggy underwear when they have their period and then goes on to describe how the new features of U by Kotex will alllow women to feel confident to wear their good underwear instead. We see images of various women wearing different types of underwear.
Dismissed Toiletries 13/07/2011
May 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0215-10 Lexus Australia
This Lexus LFA supercar pulls out of a garage on the Mt. Fuji race track. A disclaimer is shown: "Vehicle driven under controlled conditions on a racetrack using a professional driver. Overseas model shown". The camera then shows a few shots of the empty track and the mountain. The LFA drives around the closed track. Voiceover tells the audience that 'Clocking speeds of 325km/h the LFA can cover 2700 meters (or 2.7kms) in the time it takes to watch this commercial.' The ad then shows the LFA badge and the super ‘Yes.
Dismissed Vehicle 26/05/2010
0221-10 Sportsbet
The history of sport is illustrated by cavemen playing soccer, using a massive stone and injuring themselves kicking it. The history of betting shows 17th Century Englishmen betting on a duel. The next scene introduces the internet and shows a man in front of a computer screen looking at a women in a bikini top holding a drill, then quickly changing the screen to show a spice rack when he realises he is being watched. Voiceover states that Sportsbet.com.au is the place to bet on sports on the internet.
Dismissed 26/05/2010
June 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0215-14 Sportsbet
Sportsbet advertising betting on the World Cup soccer in Brazil, with suggestive material of a woman's pubic region & male genitalia.
Dismissed Gambling 25/06/2014
0219-14 Mars Confectionery
The advertisement showed bell ringers dressed as monastics who appear to be energised by eating Mars Bars accompanied by bell-ringing and rap music.
Dismissed Food/Bev Groceries 25/06/2014
August 2011
Case number Ad Standards description Determination Category Mediasort descending Determination date
0216-11 Mars Confectionery
A yellow M&M asks a red M&M if he is making a voodoo doll. The red M&M says he is, and that it represents the new almond M&M. When he sticks pins in to the voodoo doll the yellow M&M reacts as though the pins have been stuck in to him and not the doll.
Dismissed Food/Bev Groceries 10/08/2011
June 2010
Case number Ad Standards description Determination Category Mediasort descending Determination date
0218-10 Unilever Australasia
The TVC plays in a public bus. A young woman enters the bus, she is wet from the rain. Her white business shirt is wet and is stuck to her chest. Her dark coloured bra is visible through her wet shirt. A young man is standing in the aisle and smiles at her. His arm is raised holding on to one of the poles in the bus and we can see that there are big wet perspiration patches on his shirt under his armpits. The young woman first smiles at him but when she sees the sweaty armpits her smile drops. The voice over sais "girls look good wet, guys don't".
Dismissed Toiletries 09/06/2010
0223-10 Nissan Motor Co (Aust) Pty Ltd
A Nissan Dualis Hatch is shown being driven through empty streets whilst MC Hammer's song "Can't touch this" plays in the background. Paintballs are fired at the car from various angles and the car dodges them throughout the advertisement. The car drives in to an indoor carpark, up to the top of the building then drives off the top. It rolls over in midair before landing in a garbage skip and then driving off. The final over is "Shift the way you drive"
Dismissed Vehicle 09/06/2010
0224-10 McDonald's Aust Ltd
A young girl sits under a bright spotlight, holding a microphone and singing with all her might. She becomes more and more involved in the song. We cut back to the real world. Her two parents sit at the other end of the table. The mother nudges the father and motions for him to look at the daughter. We cut to the daughter who is still singing, but is now within the real world of the McDonald’s restaurant. She is holding her Seared Chicken Snack Wrap like a microphone
Dismissed Food/Bev Groceries 09/06/2010
0226-10 FOXTEL Management Pty Ltd
A man is sat watching sport on TV when his daughter stands in front of him, places her stereo on the floor, says "Dad, check this out" then turns on the stereo and launches into a dance routine. Dad pauses the TV and watches her performance, and when she is finished he claps then resumes watching the sport. The girl then starts playing the music again and the voiceover says "Life doesn't stop for TV. But with FoxTel IQ you can pause and rewind so you don't miss a thing."
Dismissed Telecommunications 09/06/2010
0231-10 Sexpo Pty Ltd
Advertisment for exhibition from May 14-16 has voiceover throughout explaining the events and what can be seen and bought at the Sexpo convention. The ad includes images of the performers, and the celebrities that will be in attendance such as Warwick Capper. Ad concludes with still image of 3 girls in pink bikinis and male model in his underwear.
Dismissed Sex Industry 09/06/2010
0235-10 Joyce Mayne
Advertisment for "the biggest computer clearout" begins and ends with sound of a siren similar to a cyclone warning siren. Large text flashing over the screen and voiceover describing the items on sale.
Dismissed House Goods Services 09/06/2010
September 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0219-12 West Brew T/As Brewcraft
A male voice over talks about the Brewcaft sale where you can buy brewing materials up to 60% off. There is a woman in the advertisement using the products and at the end the voice over says that the barmaid is not included in the sale.
Dismissed House Goods Services 12/09/2012
July 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0224-14 Beiersdorf Aust Ltd
A woman is using a cut throat razor to shave a man's face while standing behind him.
Dismissed Toiletries 09/07/2014
June 2012
Case number Ad Standards description Determination Category Mediasort descending Determination date
0225-12 Kraft Foods Ltd
A girl and her brother are sitting in a kitchen with Oreo Double Stuff cookies on a plate.Offering one to her brother, she starts to explain the Oreo ritual: “OK…first you twist it, then you lick it…” Her brother interrupts her, “Then you dunk it!” The top twists and the biscuit flips open to show the original cream filling. An additional dollop of cream lands on the cookie and the cookie closes. A graphic appears above it that reads: Double the cream.
Dismissed Food/Bev Groceries 27/06/2012
0228-12 Kellogg (Aust) Pty Ltd
The advertisement opens on a school playground showing children running and playing. The advertisement then focuses upon a couple of boys on a bench. Seeing some seagulls one of the boys breaks a biscuit off and throws it to the birds, resulting in a flock of seagulls fighting over it. The second boy then pulls out his Kellogg’s Strawbubbles LCMs bar, breaks off a piece and throws it in the air, however, this time instead of seagulls the children in the playground stop playing and squabble over it.
Dismissed Food/Bev Groceries 27/06/2012
0230-12 iSelect Pty Ltd
The advertisement describes Lifetime Healthcare Loading – the longer you wait, after the age of 31, the more you’ll pay for your health insurance. The fictional head of Iselect is standing next to a man who is already kneeling on the floor with some books and a fish tank on his back representing how the ‘loading’ works. Mr Iselect gets the man's age wrong and after he is corrected he adds an additional plant pot to the man’s back.
Dismissed Insurance 27/06/2012
0231-12 Unilever Australasia
The Commercial is set in a TV studio with a mixed female and male audience and features a female presenter. A second woman, named “Amber Jones”, is introduced as former champion of a fictitious tennis tournament, “The Tasmanian International”. The tennis star starts talking about dirty sports balls and the difficulties of cleaning them properly. A young man is called on stage as a volunteer to clean dirty sport balls using Lynx Shower Gel and the Lynx Body Buffer. He demonstrates how to clean golf balls using Lynx Shower Gel together with the Lynx Body Buffer.
Upheld - Modified or Discontinued Toiletries 27/06/2012
0232-12 Lion
The TV advertisement depicts a son and father -in- law working out at the gym. The workout is finished off with the two characters relaxing in the sauna. As the door is locked and the lights switched off (to signify the gym is closed), the men realise that they are trapped in the extreme heat. In an attempt to saves themselves, one character gives the other a boost to climb through the only way to escape, an exit in the roof, and we see the man struggling to lift his apparently naked father in law.
Dismissed Alcohol 27/06/2012
July 2013
Case number Ad Standards description Determination Category Mediasort descending Determination date
0229-13 Sony Australia Pty Ltd
Sony make.believe. Loud music is playing and people have headphones on enjoying the music and presumably Sony's technology.
Dismissed House Goods Services 24/07/2013
0231-13 Reckitt Benckiser (Aust) Pty Ltd
The male appeared to be holding some kind of sex toy or phallic shaped bottle of sexual lubricant. Words something like when great sex moves you love sex.
Dismissed Sex Industry 24/07/2013
0232-13 Smith's Snackfood Co Ltd The
Male and female by a river, male rides a motor cycle, woman acts seductively.
Dismissed Food/Bev Groceries 24/07/2013
0233-13 Bayer Australia Ltd
The commercial included camera footage/shot that directly exposes the infant's female anatomy as her nappy is changed on a change table and the nappy rash cream applied.
Dismissed Health Products 24/07/2013
0234-13 Retail Food Group
Chopping board with donuts on it. Advertising their donuts.
Dismissed Food/Bev Venue 24/07/2013
July 2014
Case number Ad Standards description Determination Category Mediasort descending Determination date
0232-14 Kellogg (Aust) Pty Ltd
Animated advertisement where a mother and 2 kids are sitting at a table. The mother mentions Kellogg's cereal and mentions that the iron content in the cereal is "good for your brain" and states that "Calcium in milk gives you stronger bones".
Dismissed Food/Bev Groceries 23/07/2014

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