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Ad Standards Community Panel Cases

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E.g., 25/10/2021
E.g., 25/10/2021
May 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
130-99 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Mount Franklin
Dismissed 11/05/1999
January 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
546-08 BCF
BCF - TVC - Josh thinks Batman would beat Spiderman .. he spends nights beating dragons on his computer
Dismissed 21/01/2008
June 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
134-01 Goodman Fielder Baking Australia
Goodman Fielder - Buttercup Big Bite Muffins - 'fit more on, moron!'
Dismissed 12/06/2001
August 2002
Case number Ad Standards description Determination Categorysort descending Media Determination date
193-02 Unilever Australasia
Unilever - Streets - Blue Ribbon Carnival - child asks Dad to pass potatos, elderly woman ushered away from dinner table after saying "He's not your Dad. We never knew who your Dad was"
Dismissed 12/08/2002
March 2002
Case number Ad Standards description Determination Categorysort descending Media Determination date
56-02 Wrigley Co Pty Ltd The
Wrigley - PK - girls feign difficulties in swimming pool to attract lifesavers "Your breath stinks. You need PK"
Dismissed 12/03/2002
63-02 Australian Grand Prix Corporation
Australian Grand Prix Corp - 2002 Foster's Australian Grand Prix - 2 ads - 'Grand Prix is God' and 'There's a place where it always rains on the fourth day'
Dismissed 12/03/2002
February 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
2-04 Vehicle Distributors Australia Pty Ltd
Vehicle Distributors - Renault Megane Hatch - women's bottoms and men singing about big butts
Dismissed 17/02/2004
July 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
201-03 Toyota Motor Corp Aust Ltd
Toyota - Camry Sportivo - car dropped from helicopter; drives down mountain.
Dismissed 08/07/2003
March 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
60-99 Big Kart Track Ltd
Big Kart Track - "What the ----!"
Dismissed 09/03/1999
July 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
204-08 Kogan Technologies
Kogan Technologies - naked ladies promoting TV sale
Upheld - Modified or Discontinued Internet 09/07/2008
October 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
148-98 Goodman Fielder Baking Australia
Goodman Fielder - Naked man
Dismissed 13/10/1998
157-98 Roger David Stores Pty Ltd
Roger David Stores Pty Ltd - "Young men in a bar"
Dismissed 13/10/1998
July 2002
Case number Ad Standards description Determination Categorysort descending Media Determination date
151-02 Nestle Australia Ltd
Nestle - Smooth 'n' Creamy chocolate - group in situation similar to AA meeting "I'm a chocoholic"
Dismissed 09/07/2002
154-02 Audi Australia Pty Ltd
Audi - vehicle being driven across desert and rocky terrain - 'Make your own road.'
Dismissed 09/07/2002
163-02 Balfours Pty Ltd
Balfours - 3 ads for new resolutions to exercise, with sweet wrappers falling around
Dismissed 09/07/2002
July 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
210-00 Hard Rock Café Sydney
Hard Rock Café
Dismissed Radio 11/07/2000
April 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
74-01 Subaru (Aust) Pty Ltd
Subaru - Impreza
Dismissed 10/04/2001
February 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
16-99 Mitsubishi Motors Aust Ltd
Mitsubishi - Mirage - "Two women in car"
Dismissed 09/02/1999
June 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
219-09 Advanced Medical Institute
AMI 219/09 - Newspaper - New Medical Service Print
Upheld - Modified or Discontinued Print 10/06/2009
237-09 Ultra Company
Ultra company (237/09) mobile phone 'Death calculator' PAY TV
Dismissed TV - Pay 10/06/2009
March 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
79-07 Tricon Restaurants International
Tricon - KFC - mother serves chicken and family mesmerised - father hoses down concrete driveway
Dismissed 13/03/2007
July 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
166-01 All-Fect Distributors Ltd
All-Fect Distributors - Bon-o-Bon Chocolates - 'Border Crossing'
Dismissed 10/07/2001
September 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
225-04 Activision Pty Ltd
Activision - Doom 3 - computer game with demonic/horror graphics
Dismissed Transport 14/09/2004
258-04 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna - "Out with the old" - council workers collecting rubbish including Magna parked on kerb
Dismissed 14/09/2004
August 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
229-00 Amazing Clean
Amazing Clean - Scots accent - 'Fuckers'/'Suckers'
Dismissed 08/08/2000
April 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
87-05 Australian Football League
AFL - background music to ad is Welsh national anthem "Land of our Fathers" - other ads have different countries' anthems
Dismissed 12/04/2005
May 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
173d-06 Advanced Medical Institute
AMI - Special Cuddles 173d/06 - "This commercial lasts about 30 seconds, unfortunately so do some of us blokes…putting an end to your special cuddles - it might be worth sticking something up your nose"
Upheld - Modified or Discontinued Radio 09/05/2006
March 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
9-98 Australian Ladies Masters Golf Tournament
Australian Ladies Masters Golf Tournament - woman teeing off from a man's face
Dismissed 10/03/1998
February 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
24-10 Crazy Domains
Crazy Domains - 24/10 PAY TV. Male fantasy with Pamela Anderson
Upheld - Modified or Discontinued TV - Pay 10/02/2010
May 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
95-05 Jenny Craig Weight Loss Centres Pty Ltd
Jenny Craig - Use of the term "old housewives"
Dismissed 10/05/2005
September 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
252-00 Kellogg (Aust) Pty Ltd
Kellogg - Special K Red Fruits
Dismissed 05/09/2000
April 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
27-98 Blue Haven Pools & Spas Pty Ltd
Blue Haven Pools & Spas - pool safety
Dismissed 14/04/1998
August 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
272-99 KIA Automotive Australia
KIA - Sportage - "Sorry, car park full"
Dismissed 10/08/1999
October 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
279-04 Harvey Norman
Harvey Norman - "Feel like shooting the kids during school holidays? Go Digital!"
Dismissed Print 12/10/2004
November 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
281-04 Holden Ltd
Holden - Ute - ute engulfed in grey smoke and stormclouds with sounds of tyre burnouts, music "Highway To Hell", slogan "Power to burn"
Upheld - Modified or Discontinued 09/11/2004
October 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
284-05 Advanced Medical Institute
AMI - Sniff n Stiff - two men in tuxedos standing behind grand piano - they drop pants and undies and start playing the piano with their penises - introduced by Max Rowley
Dismissed 11/10/2005
November 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
296-01 Simplot Aust Pty Ltd
Simplot - Leggo Stir Through Sauces - Italian-speaking Kerri-Ann Kennerley
Dismissed 13/11/2001
October 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
300-03 Nissan Motor Co (Aust) Pty Ltd
Nissan - X Trail 4WD - vehicle being driven at speed over rocks, through water and on sand dunes.
Dismissed 14/10/2003
313-03 Saab Automobile Australia Pty Ltd
Saab - 9-5 Aero Sedan and SportEstate - 'capable of 0-100 in just 6.9 seconds'.
Dismissed Print 14/10/2003
316-03 Volkswagen Group Australia Pty Limited
Volkswagen - Bora - 'surprisingly quick' (print)
Dismissed 14/10/2003
356-03 Mitsubishi Motors Aust Ltd
Mitsubishi - Magna AWD - vehicle travels at high speed, becomes airborne, does 4-wheel drifts and sudden turns.
Dismissed 14/10/2003
August 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
303-06 Telstra - Sensis Pty Ltd
Telstra-Sensis - "Live Life On The Run" - SMS service to keep up-to-date with events, weather etc - shows parents looking in on sleeping child - who has sneaked out and arranged bedclothes to appear still at home "Never miss a good time"
Upheld - Modified or Discontinued Transport 08/08/2006
August 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
307-08 Holden Ltd
Holden - Astra - 'big where it counts'
Dismissed 13/08/2008
April 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0095-13 Spudbar
A clear coloured poster for the Spudbar restaurant which is dominated by the phrase in black type "why F#CK with a good thing". The Spudbar logo is at the bottom of the advertisement.
Dismissed Poster 10/04/2013
November 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
322-00 Taubmans Pty Ltd
Taubmans - couple kssing while male painters hold hands
Dismissed 14/11/2000
December 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
331-01 Oporto Franchising Pty Ltd
Oporto - 'Share Your Food' - couple kissing
Dismissed Outdoor 11/12/2001
339-01 Nissan Motor Co (Aust) Pty Ltd
Nissan - X-Trail 4WD - croquet - 581 circular letters received
Dismissed 11/12/2001
November 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
362-99 Dairy Farmers
Dairy Farmers - Dare - 'butt ugly'
Dismissed 09/11/1999
November 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
368-03 BHP Steel Ltd
BHP Steel - Colorbond - couple kiss on driveway while looking at roof.
Dismissed 11/11/2003
October 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
387-08 Advanced Medical Institute
AMI - Johnny Boot - "Hey Johnny don't go slow - put it up your nose and away you go" to sound of catchy pop song
Dismissed Radio 08/10/2008

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