1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 02/12/2020
E.g., 02/12/2020
October 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0407-15 Distinct Property Management
Ad depicted a man who was upset/irrational- had PMS (property management stress)
Dismissed Real Estate TV - Free to Air 28/10/2015
June 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
160-03 Abigroup Limited
Abigroup - 'Northern exposure' - rear view of naked man and woman.
Dismissed Real Estate Outdoor 10/06/2003
December 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
235-98 Devine Limited
Devine Ltd - Pioneer Homes - "Making our Landlord rich"
Dismissed Real Estate 08/12/1998
256-98 L J Hooker Ltd
LJ Hooker - Thank you Mr Hooker
Dismissed Real Estate 08/12/1998
October 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
287-00 Delfin Ltd
Delfin Property Group - Caroline Springs
Dismissed Real Estate 17/10/2000
313-00 Hidden Valley Australia Pty Ltd
Hidden Valley - mother-in-law
Dismissed Real Estate 17/10/2000
March 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0132-18 Purplebricks
The ad shows a woman finding out she sold her property and paid commission on the sale. Had she used Purple Bricks she wouldn't have paid commission. She is using a whipper snipper and violently cuts the flowers and the head off a gnome.
Dismissed Real Estate TV - Free to Air 21/03/2018
July 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0202-19 LJ Hooker Mona Vale
It is a full page colour ad on the back page of the magazine with a naked child on the beach (from behind). It is for Mona vale LJ hooker describing “the bottom of the market has been and gone”
Dismissed Real Estate Print 10/07/2019
October 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0377-15 Mojo Homes
The series of adverts for Mojo homes are under the title "Mojo Love dedications" and have implied sexual themes.
Dismissed Real Estate Radio 14/10/2015
September 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
273-07 realestate.com.au
realestate.com.au - Vaseline - lip gloss, hair gel, lubricant
Dismissed Real Estate Internet 11/09/2007
February 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0075-17 Local Agent Finder
Actor walking along street talking loudly about real estate agents. Voice yells shut up.
Dismissed Real Estate TV - Free to Air 22/02/2017
December 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
423-07 PRD Real Estate
PRD Real Estate - "bloody" used by real estate agend during ad
Dismissed Real Estate 11/12/2007
May 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
125-99 Raine & Horne Commercial Canberra
Raine & Horne Commercial Canberra - "Woman wearing a black g-string"
Dismissed Real Estate Print 11/05/1999
June 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0249-16 realestate.com.au
2 couples are having dinner together and chatting, the successful couple used "realestate.com.au" and the 'fail' couple didn't.
Dismissed Real Estate TV - Free to Air 08/06/2016
April 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0106-11 Neo Property
Advertisement for a propery for sale through Neo Property. The address is 15 Queen Anne Court, Sovereign Island and features a women in black underwear tied to a chair in the property. She rings emergency services and then proceeds to describe the property using familiar estate agent descriptions. She is finally rescued by a SWAT team who arrive by helicopter, and then two members of Neo Property are shown along with the web address of neoproperty.com.au.
Upheld - Modified or Discontinued Real Estate Internet 13/04/2011
October 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
396-08 First National Real Estate
First National Real Estate - male agent showing off his house to young couple
Dismissed Real Estate 08/10/2008
May 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0199-10 Meriton Apartments Pty Ltd
Image of a bikini clad woman with wet hair wearing high heels reclining seductively against an image of the proposed building. Caption: "Infinity - Brisbane's tallest residential tower".
Dismissed Real Estate Billboard 26/05/2010
July 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
146-04 Nava Homes
Nava Homes - couple in sexual position in bed
Dismissed Real Estate Print 13/07/2004
October 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0441-18 Geocon
The billboards for the Tryst apartments  contain a close up of one or two women with the suggestion of intimacy. 
Dismissed Real Estate Billboard 10/10/2018
May 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0211-17 Three60
There is a billboard at the site with a topless women trying to cover her boobs.
Dismissed Real Estate Billboard 24/05/2017
May 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
112-01 Francis Street Apartments
Francis Street Apartments - Lumina - woman sitting in armchair
Dismissed Real Estate Print 08/05/2001
95-01 Francis Street Apartments
Francis Street Apartments - Lumina - woman with plastic bag over head
Dismissed Real Estate Print 08/05/2001
107-01 L J Hooker Ltd
L J Hooker - 'Have you seen this little girl?'
Dismissed Real Estate Outdoor 08/05/2001
August 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
272-06 1Form.com.au
1Form.com.au - squirrel standing upright with scrotum hanging below its body and a warning "Please note that the image to the right is NOT a scratch and sniff"
Dismissed Real Estate Print 08/08/2006
November 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
328-00 Shields
Shields Real Estate - woman in lingerie holding gavel
Dismissed Real Estate Outdoor 14/11/2000
June 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0271-17 Smart Homes for Living
A middle aged woman getting lost in the house after going to the bathroom as the house is so big. She needs to call on her mobile to her son to get directions and apologises for getting lost near the second bathroom while others laugh at her
Dismissed Real Estate TV - Free to Air 21/06/2017
April 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0148-12 Rossdale Homes
The TV advertisement in question shows a couple inspecting their new house from their builder. As they walk through the home, they notice things missing that the salesman points out were ‘not’ in the contract like door handles, the kitchen sink and even the toilet. The voiceover asks people not to compare apples with oranges and to ask Rossdale Homes about their fixed price guarantee so as to avoid costly variations to contracts.
Dismissed Real Estate 24/04/2012
February 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
393-05 Atkinson Gore Group
Atkinson Gore Group - Varsity View Apartments - nude female with images superimposed on her body
Dismissed Real Estate Print 14/02/2006
46-06 Mirvac Group
Mirvac Group - apartment sale "a nice pair of assets" describing twin blocks
Dismissed Real Estate Outdoor 14/02/2006
February 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
20-00 Delfin Property Group Ltd
Delfin Property Group - Craigieburn Garden Villages - 'If he's wearing overalls, he's not a neighbour'
Dismissed Real Estate 08/02/2000
November 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
377-07 Harcourts Queensland
Harcourts Qld - house auction sign "renovate or detonate"
Dismissed Real Estate Internet 19/11/2007
December 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
394-99 Jones Lang LaSalle
Jones Lang LaSalle (Compton Centre)
Dismissed Real Estate Print 07/12/1999
May 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0179-12 Blackwood Park
The advertisement begins with a young married couple leaving their car to walk along what appears to be a country track. The sound track is a blues-type song with the words "Over my head, I hear music in the air" which continues throughout the commercial and is the only spoken word. The couple continue their walk up a rise through woodland to arrive at a cleared pasture of cropped, green grass. There are gum trees in the background. They sit down and unfold white paper bags that they place carefully around the field.
Dismissed Real Estate 23/05/2012
October 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0393-11 All Properties Group (Daniel Mendes)
Image of a cartoon bull defacating drawn within a red circle and with a red line through the middle as if to cross it out. The text 'real estate without the bullshit' is included.
Dismissed Real Estate Mail 26/10/2011
February 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
293-98 Residential Developments (North Qld) Pty Ltd
Residential Development (North Qld) Pty Ltd - "Best erection"
Dismissed Real Estate Outdoor 09/02/1999
August 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
304-08 Henderson & Horning Property Consultants
Henderson & Horning - woman's legs in red fishnet stockings standing over a man
Upheld - Modified or Discontinued Real Estate Outdoor 13/08/2008
October 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0448-17 Greg Hocking Real Estate
The billboard is to advertise the property for sale.
Dismissed Real Estate Billboard 25/10/2017
October 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
163-98 Merlin Homes
Merlin Homes - "Little girl on toilet"
Dismissed Real Estate Outdoor 13/10/1998
December 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
551-09 Williamson Bros (Ravensthorpe Ridge)
Williamson Bros (Ravensthorpe Ridge) 551/09 TV. Male saying he will give a free firearm if you purchase a block of land
Upheld - Not Modified or Discontinued Real Estate 09/12/2009
August 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
199-01 Pittwater Real Estate
Pittwater Real Estate - 2 little girls wearing make up and false breasts
Dismissed Real Estate Print 14/08/2001
July 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0288-12 The Investors Club
A large image of a hand with the middle finger extended is on the left of the billboard. The headline reads, "Stuff paying text" and the contact details are propertyclub.com.au.
Upheld - Modified or Discontinued Real Estate Billboard 25/07/2012
July 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0302-18 TWT Property Group
I can attach a photo. The full page ad is three quarters full of a partially dressed women - turning to the camera, - looking seductive. She is fully made up and in a ball dress which does not appear to cover her top half
Upheld - Modified or Discontinued Real Estate Print 11/07/2018
November 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0389-13 John Simpson Real Estate Agent
The ad depicts the agent holding a hand gun (probably fake but looks real enough) with the caption caption in small lettering '…. the straightest shooter in the game'
Dismissed Real Estate Print 27/11/2013
May 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0162-13 The Professionals
The advertisement contains a picture of a man, from the back, opening up a coat and exposing himself. There are words across the back of the man EXPOSE YOURSELF. I have already spoken with the agent and he agreed to change the sign, but it has not happened.
Upheld - Modified or Discontinued Real Estate Outdoor 22/05/2013
January 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0547-16 Bees Nees City Realty
A Google paid advertisement for Property Management of rental properties for Brisbane
Upheld - Modified or Discontinued Real Estate Internet 18/01/2017
May 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
129-07 Harcourts International Ltd
Harcourts Real Estate - man throws child in air then follows her up
Dismissed Real Estate 08/05/2007
May 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0146-11 Muscle Marketing and Advertising
The image of a woman lying on the kitchen bench top of a property for sale in Rushcutters Bay advertised in the Domain Real Estate insert of the paper - March Edition 2011.
Dismissed Real Estate Print 11/05/2011
December 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0542-16 Hayeswinckle
Alongside a picture of an old woman, holding what looks like a gun, the caption reads "Is your property manager a grumpy old cow? Relax nice ones do exist....."
Upheld - Modified or Discontinued Real Estate Print 07/12/2016
October 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
442-09 Fairfax Media
Fairfax Media - Domain.com (442/09)Radio solutions for housing market with call to "mental crisis centre"
Dismissed Real Estate Radio 14/10/2009
March 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
78-07 Dale Alcock Homes
Dale Alcock - mother filming child as brother jumps onto beanbag, catapulting the toddler into a wall, Mum says "what have you done to my wall, you are so lucky"
Dismissed Real Estate 13/03/2007

Pages