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E.g., 04/12/2021
E.g., 04/12/2021
July 2021
Case number Ad Standards description Determination Categorysort descending Media Determination date
0194-21 Hasbro Australia Ltd
This television advertisement depicts three boys playing with dinosaur themed Nerf guns.
Dismissed Toys and Games TV - Free to Air 14/07/2021
October 2021
Case number Ad Standards description Determination Categorysort descending Media Determination date
0269-21 Ubisoft P/L
This Pay TV advertisement features scenes of gameplay for the game titled Far Cry 6.
Dismissed Toys and Games TV - Pay 13/10/2021
January 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0506-12 Ubisoft P/L
The advertisement was for the video game Far Cry. The rating of this game is MA 15+. It is distributed by the company Ubisoft.
Dismissed Toys and Games 16/01/2013
September 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0397-17 Candy Crush Saga
It's an ad promoting the mobile game Candy Crush Saga
Dismissed Toys and Games Radio 13/09/2017
April 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0166-16 Machine Zone
A cartoon character of Arnold Schwarzenegger using his mobile phone to blow up property
Dismissed Toys and Games TV - Free to Air 27/04/2016
May 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0175-15 Warner Home Entertainment
A masked character with no eyes
Dismissed Toys and Games Outdoor 13/05/2015
December 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0475-15 Bethesda
Scenes of a man with a gun & German Shepherd. Included extreme violence
Dismissed Toys and Games TV - Pay 09/12/2015
0471-15 Sony Computer Entertainment Aust Pty Ltd
The playstation AU account promoted a tweet that showed a video for an R18+ game. The video shows a women being punched in the face and killed. There is no R18+ The twitter account has multiple tweets about this game showing other videos with no R18+ rating anywhere near it.
Dismissed Toys and Games Internet - Social - Other 09/12/2015
October 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0458-17 Crayola
Crayola silly scents - flavoured markers. The children sniff and the flavours come out of their noses.
Dismissed Toys and Games TV - Free to Air 25/10/2017
February 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0055-11 Mattel Pty Ltd
Based on a supposed real car advertisement that appears to have been vandalized to become a Hot Wheels advertisement. The Vehicle has been given outrageous upgrades courtesy of the graffiti, such as flames coming out the side of the sides of the vehicle, a racing stripe and an over-sized engine coming out of the bonnet. The graffiti artist has also concealed some words to convey the speed/attitude of the toy brand: "Never Slow Down".
Dismissed Toys and Games Outdoor 23/02/2011
May 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0157-13 Mattel Pty Ltd
Mattel Monster High dolls are shown with their names and close ups of their scary faces. Names include Scaris.
Dismissed Toys and Games 22/05/2013
May 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0117-19 Ubisoft P/L
Three heavily armed figures holding high powered military grade weapons are shown as though the viewer is standing behind them. The scene is urban; that is, not a battlefield. The figure on the right seems to be firing into the window of a parked car. Text at the top reads: "15 March".
Dismissed Toys and Games Transport 08/05/2019
April 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0133-10 Albury Hobby Centre
This television advertisment depicts an old man in a rocking chair reading a story to children sitting on floor who then start yawning and calling out that they are bored. The old man says "back in my day when we were bored", my mother would tell us to go and" spank the monkey"! The scene then cuts to the man enacting spanking a toy monkey. Tagline - there's no need to be bored go to the Albury Hobby Centre.
Dismissed Toys and Games 14/04/2010
May 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0163-11 Funtastic Limited
Various youths are shown riding scooters which have chalk attached to the back of them so you can make marks whilst riding. The voiceover talks about the graffiti scooter and the text on screen reads "Stunts performed by professionals."
Dismissed Toys and Games 25/05/2011
February 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0026-17 Machine Zone
The video ad presents a fictitious scenario where two groups of women are engaged in a military battle (on their phones). Ad subtitle: 'You Have to Take a Look'. The main protagonist is portrayed as Mrs President, while others are portrayed as 'intel officers' and 'military personnel'. All characters are wearing revealing clothing, and no words are spoken by the characters. The ad concludes with the words 'Mobile Strike' superimposed over images of the characters' almost-bare bottoms, followed by a final Schwarzenegger-style voiceover.
Dismissed Toys and Games Internet - Social - Facebook 08/02/2017
December 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0368-20 ZURU Inc.
This television advertisement for a robotic fish depicts children placing the fish into a glass coffee percolator jug, and a man seeing the fish in the jug.
Dismissed Toys and Games TV - Free to Air 16/12/2020
0371-20 Ubisoft
This television advertisement is for the video game Assassins Creed Valhalla.
Dismissed Toys and Games TV - Free to Air 16/12/2020
May 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0173-12 Herald Sun
A young boy opens the Herald Sun 3D footy cards collector album and a football flies out of the album, bumps into the kid's face and ruffles his 3D glasses up a bit. A male voice over says, "Grab the new Official 2012 AFL Collector Cards in eye-popping 3D! for you and the kids, only with the Herald Sun, your home of AFL. It’s full on Footy!"
Dismissed Toys and Games 23/05/2012
July 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0274-14 Woolworths Supermarkets
The advert shows at the head one of our products on a black chair which is then subsequently blown up.
Dismissed Toys and Games Internet 23/07/2014
0263-14 Woolworths Supermarkets
The ad has a take on Austin Powers with young kids dressed up as Mini Me and the like.A stuffed animal is shown in a chair ... which gets blown up.The lead role speaks like Mini Me and has the same aggressive characters as the Austin Powers movies. The other kids in view are also dressed and acting out in this manner.The purpose of the commercial is to sell toys ... okay?
Dismissed Toys and Games TV - Free to Air 23/07/2014
April 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0136-17 Ubisoft P/L
The poster contains a computer generated image of a man sitting on top of a mountain with a back pack and hand gun. There is also another man with a larger gun looking to shoot something in the distance.
Dismissed Toys and Games Poster 12/04/2017
December 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0483-12 Sussex Media
The advertisement is an image of the box art of the video game 'Borderlands 2', and seems to be the main advertising poster for the game. The background colour of the ad is yellow and orange, with the dominating central image being of a person (not a robot or 'animated character', because the person has human fingers and hands) wearing tan-coloured skin-tight clothing, a head covering of some sort and light-blue lit-up eye sockets.
Dismissed Toys and Games Outdoor 12/12/2012
December 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0522-14 Mattel Pty Ltd
Please add this toy to your letter to Santa on lettertosanta.com.au
Upheld - Modified or Discontinued Toys and Games TV - Pay 10/12/2014
June 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0248-16 Bethesda
The ad contained animated violence and weaponry and the written slogan on the screen "fight like hell" The ad was for a R18+ PlayStation game
Dismissed Toys and Games TV - Pay 08/06/2016
April 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0096-13 Sussex Media
The "Bioshock" Television advertisement promotes an animated digital game for various game consoles. There is an image of a girl sitting on a horse with a noose around her neck.
Dismissed Toys and Games TV - Pay 10/04/2013
May 2021
Case number Ad Standards description Determination Categorysort descending Media Determination date
0121-21 Spin Master
This television advertisement features a child (face not visible) colouring Orbeez, hydrated ‘grown’ water beads.
Dismissed Toys and Games TV - Free to Air 26/05/2021
December 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
0488-10 Headstart International Pty Ltd
We see a real dog, wearing goggles, addressing some Rescue Pets puppies and telling them that they have to learn to swim. We then see these toy dogs in a swimming pool with a couple of young girls. A female voiceover says, "Always swim with an adult present".
Dismissed Toys and Games 08/12/2010
January 2011
Case number Ad Standards description Determination Categorysort descending Media Determination date
0530-10 Ugames
A male voice over describes a board game called Smart Ass and we see a group of people playing the game, as well as an animated Donkey (Ass) on the screen.
Dismissed Toys and Games 19/01/2011
February 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0044-18 ZURU Toys
The advert was for Water balloons that you fill multiple at one time.
Dismissed Toys and Games TV - Pay 07/02/2018
November 2012
Case number Ad Standards description Determination Categorysort descending Media Determination date
0421-12 Bethesda
The advertisement has the figure of a creature (man like) with a skeleton face holding a sword with blood on the end.
Dismissed Toys and Games Transport 14/11/2012
August 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0331-14 ZURU Toys
The advertisement is performed by Ann-Maree Biggar. It is advertising a toy called the 'TAMAGO'.
Dismissed Toys and Games TV - Free to Air 27/08/2014
July 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0239-13 Sony Computer Entertainment Aust Pty Ltd
The product is a video game called "The Last of Us".
Dismissed Toys and Games 24/07/2013
September 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0383-14 Hair Free Centre
A woman sings about her 'hair free cha cha' followed by a chorus of men singing as well.
Dismissed Beauty Salon Radio 24/09/2014
December 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0504-16 The Beauty Door
Objectifying and sexualisation of women in public places, which promotes gender inequality, reduces women to object and promotes unhealthy body images.
Dismissed Beauty Salon Poster 07/12/2016
February 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0068-18 Ella Bache
Photo of naked women.I do not like to be confronted with a large poster of naked women whenever I go through town
Dismissed Beauty Salon Poster 21/02/2018
April 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0096-19 Amanda Johnston Body Waxing and Tanning Specialist
A very large poster of a photo of a woman naked from the waist up, (covering her breasts with her arm), is displayed out the front of the shop
Dismissed Beauty Salon Poster 03/04/2019
July 2013
Case number Ad Standards description Determination Categorysort descending Media Determination date
0228-13 Essential Beauty Franchising
Essential Beauty are advertising for people to buy a franchise but they have also in the past advertised their products.
Dismissed Beauty Salon 10/07/2013
June 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0263-18 Charli & Kate
I don’t know exactly what is was advertising, hair product. It showed attractive girls dancing around, showing a lot of cleavage. It’s very sexualised.
Dismissed Beauty Salon TV - Free to Air 06/06/2018
May 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0151-20 georgiemane
This Instagram advertisement is a two minute video post/story by influencer Ashy Bines. The advertisement depicts Ms Bines in a home setting discussing the benefits of the hair mask product.
Dismissed Beauty Salon Internet - Social - Instagram 13/05/2020
October 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0378-15 Rejuvenate Wellness Centre Rockhampton
A lady walks down the street and a man wolf whistles at her, then it changes to images of the beauty/massage treatments
Dismissed Beauty Salon TV - Free to Air 14/10/2015
March 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0107-20 Naked Tan
This television advertisement depicts a woman in a peach coloured bikini using an ourdoor shower at the beach. Voiceover states "Every 45seconds a woman is having a Naked Tan. Visit Naked Tan website and use code (REF) to receive a 25% discount."
Dismissed Beauty Salon TV - Free to Air 25/03/2020
March 2021
Case number Ad Standards description Determination Categorysort descending Media Determination date
0061-21 Kot Nails
This billboard advertisement features an image of a woman receiving a beauty treatment, a part of a woman's face and hands including her manicured nails, text in english detailing what the business offers and text in Chinese which translates to "If you are not beautiful, how can you have a beautiful life?".
Dismissed Beauty Salon Billboard 24/03/2021
November 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0445-15 Body Bare Beauty
Naked woman squatting down from behind.
Dismissed Beauty Salon Billboard 25/11/2015
August 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0356-18 Essential Beauty Franchising
Female athlete advertising Essential Beauty hair removal services (waxing, IPL etc)
Dismissed Beauty Salon TV - Free to Air 08/08/2018
February 2021
Case number Ad Standards description Determination Categorysort descending Media Determination date
0038-21 Brand Developers
This television advertisement is for magnetic eyelashes.
Dismissed Beauty Salon TV - Free to Air 24/02/2021
February 2014
Case number Ad Standards description Determination Categorysort descending Media Determination date
0030-14 Enhance Clinic
It has a nude woman on it with a single line of the word Enhance across the nipple of the breast and her hand slightly over the vagina area.
Upheld - Modified or Discontinued Beauty Salon Billboard 12/02/2014
0029-14 Enhance Clinic
It has a nude woman on it with a single line of the word Enhance across the nipple of the breast and her hand slightly over the vagina area.The cars have breasts over the bonnet with just finger tips covering the nipple.
Dismissed Beauty Salon Transport 12/02/2014
January 2018
Case number Ad Standards description Determination Categorysort descending Media Determination date
0586-17 Nova Entertainment
Female voice describing the cost of breast enlargement:"from as little as $6999".
Dismissed Beauty Salon Radio 24/01/2018
0575-17 MECCA Brands Pty Ltd
The poster which promotes the beauty product and which is displayed at eye height of a 6-year-old on a stand next to the product reads as follows: "I see a hot, man in your future." I sense he will come in to your life, soon.He used to meet babes online, but now he's out in the real world.It will start with a coffee date, like all good romances do.He'll keep you on your toes with his dirty jokes. But he'll work his smooth moves on you, too. You'll spend a lot of time in the bathroom together.
Dismissed Beauty Salon Poster 24/01/2018
August 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0324-15 Go Transit
The whole-side-of-bus advertisement depicted an attractive underwear-clad lady in heavy makeup reclining suggestively, sized to fill the entire advertising space.
Dismissed Beauty Salon Transport 26/08/2015

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