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E.g., 21/06/2022
E.g., 21/06/2022
March 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
35-01 Nad's Commercial Pty Ltd
Nad's Commercial Pty Ltd - Wyld for Women - car washing
Dismissed Health Products 13/03/2001
February 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
35-10 Peregrine Corp (Smokemart & Gift Box)
Peregrine (35/10) Print. Harden the f*ck up
Dismissed Health Products Print 10/02/2010
October 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
351-03 Aventis Pharma Pty Ltd
Aventis Pharma - Telfast - flowers - two men in convertible with no seat belts - one man leans out of car to smell flowers on roadside.
Upheld - Modified or Discontinued Health Products 14/10/2003
December 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
361-05 Schering-Plough Pty Ltd
Schering - Postinor 2 - (radio) - Emergency contraception - morning after pill " I didn't even know what it was till I needed it". No prescription required.
Dismissed Health Products Radio 13/12/2005
September 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
362-06 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Nurofen - Samantha Perkins tells Georgie Parker she takes Nurofen Plus for strong pain, and Nurofen for mild pain. "I take Nurofen at the slightest sign of pain"
Upheld - Modified or Discontinued Health Products 12/09/2006
February 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
363-04 Novartis Pharmaceuticals Pty Ltd
Novartis Pharma - Lamisil - animated toe lifts back for fungus to crawl in
Dismissed Health Products 08/02/2005
September 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
367-09 Meei
Meei TV advertisement features a clad woman rotating and wearing a g-string. Also before and after face shots etc
Dismissed Health Products 09/09/2009
404-09 Australian Hair & Beauty Imports
Australian Hair & Beauty Imports - MUK (404/09) - Petra Hair Care window displays
Upheld - Modified or Discontinued Health Products Outdoor 09/09/2009
November 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
369-07 Novartis Consumer Health A/asia Pty Ltd
Novartis Consumer Health - Nicotinell - (TV) - revised 23/07 version features B&W photos from previous campaign
Upheld - Modified or Discontinued Health Products 13/11/2007
November 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
374-03 Dr Daniel Fleming
Dr Daniel Fleming - Breast Implants - Before and After pictures with nipples showing.
Dismissed Health Products Print 11/11/2003
August 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
380-09 Epiclinic
Epiclinic (380/09) - women walking around with paper bags on heads 'lose the bag'
Dismissed Health Products 26/08/2009
October 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
385-09 Enhance Plastic Surgery
Enhance Plastic Surgery - (385/09)Print photos of uncovered breasts in free unrestricted magazine
Dismissed Health Products Print 14/10/2009
October 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
388-08 Johnson & Johnson Pacific Pty Ltd
Johnson & Johnson - Codral - Soldier on with Codral - encouraging people to return to work
Dismissed Health Products 08/10/2008
December 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
407-07 Smart Cup Pty Ltd
Smart Cup - doctor tells woman she's not pregnant - husband is pleased
Dismissed Health Products 11/12/2007
December 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
415-03 Advanced Medical Institute
AMI - Dave Gray with cigar in mouth.
Dismissed Health Products Print 09/12/2003
March 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
42-05 GlaxoSmithKline Australia Pty Ltd
GlaxoSmithKline - Panadol - rodeo rider shown working and home life - takes a Panadol when he has a headache
Dismissed Health Products 08/03/2005
January 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
438-07 Procter & Gamble Australia Pty Ltd
Procter & Gamble - Metamucil - mother puts powder in food rather than kids eating fresh vegetables for fibre
Dismissed Health Products 16/01/2008
November 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
465-08 Advanced Medical Institute
AMI - Prostate Health Clinic - Are you getting up several times a night.
Dismissed Health Products 26/11/2008
March 2002
Case number Ad Standards description Determination Categorysort descending Media Determination date
50-02 Roche Products Pty Ltd
Roche - Obesity Consumer Awareness Campaign - Xenical - doctor referred to as "he"
Dismissed Health Products 12/03/2002
64-02 GlaxoSmithKline Australia Pty Ltd
GlaxoSmithKline - NicabateCQ- cricketers watching local game, one giving up smoking and showing a patch on his arm. When his turn comes, he grabs a groin protector and says "You can never have enough protection"
Dismissed Health Products 12/03/2002
February 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
51-09 Advanced Medical Institute
AMI - 51/09 - Radio - better toe curler orgasms for females and males, woman moaning 'oh Oh' for phone.
Dismissed Health Products Radio 11/02/2009
December 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
514-08 Totally Natural Products
Totally Natural Products - Erectomax -
Dismissed Health Products Radio 10/12/2008
March 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
52-10 Energizer Australia Pty Ltd
Energizer - Banana Boat (52/10) TV. Stay in sun longer with this sunscreen
Dismissed Health Products 10/03/2010
November 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
521-09 GlaxoSmithKline Australia Pty Ltd
Glaxo Smith Kline - Panandol (521/09)family not wearing hats
Dismissed Health Products 25/11/2009
March 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
54-06 GlaxoSmithKline Australia Pty Ltd
GlaxoSmithKline - Panadol - volunteer fire-fighter advises us he takes Panadol to relieve back pain
Dismissed Health Products 14/03/2006
60-06 Pfizer Australia Pty Ltd
Pfizer - Diflucan One - vaginal thrush tablets - woman in front of TV crew says she is going to treat herself for vaginal thrush right here on TV in front of the audience
Dismissed Health Products 14/03/2006
December 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
559-09 Genesis Fitness
Genesis Fitness - (559/09)Print. Man with smile on his face sitting on photocopier with his pants down
Dismissed Health Products Mail 09/12/2009
587-09 Sanofi Aventis
Sanofi-aventis -mersyndol analgesic (587/09) - migraine sufferers encouraged to see chemist for strong medication
Dismissed Health Products 09/12/2009
February 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
6-07 Symbion Consumer
Symbion Consumer - Betadine - young girl holding cat by its neck under her arm "This might hurt. The antiseptic won't"
Upheld - Modified or Discontinued Health Products Print 13/02/2007
March 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
60-07 Pfizer Australia Pty Ltd
Pfizer - Diflucan Duo - woman treating herself for vaginal thrush on camera -combined ad for tablet and cream
Dismissed Health Products 13/03/2007
January 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
608-09 Valeant Pharmaceuticals Australasia
Valeant Pharmaceuticals (608/09)- Ginger's best friend billboard
Dismissed Health Products Outdoor 20/01/2010
February 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
74-10 GlaxoSmithKline Australia Pty Ltd
Glaxo Smith-Kline 74/10. Nicabate Pre-Quit Print ad of kangaroo smoking a cigarette.
Upheld - Modified or Discontinued Health Products Print 24/02/2010
February 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
8-01 Hagemeyer Lifesyle Brands (Aust) Pty Ltd
Hagemeyer Lifestyle - Polaroid - female streaker
Dismissed Health Products 13/02/2001
March 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
81-09 Advanced Medical Institute
AMI - 81/09 Billboard - includes wording "women faking it"
Dismissed Health Products Outdoor 11/03/2009
April 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
85-99 Warner Lambert Consumer Health Care Pty Ltd
Warner Lambert - Mylanta - "Two Australian backpackers in India"
Dismissed Health Products 13/04/1999
May 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
86-01 Nestle Confectionery
Nestle - ACTIV - woman's head with dissected body of mannequin
Dismissed Health Products Outdoor 08/05/2001
87-01 Key Pharmaceuticals Pty Ltd
Key Pharmaceuticals - Blistex - naked couple on 'lips' lounge
Dismissed Health Products Print 08/05/2001
April 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
92-09 Aboriginal Health & Medical Research Council
Aboriginal Health & Medical Research Council - Billboard slogan "Enjoy the Freedom" graphics include coloured condoms.
Dismissed Health Products Outdoor 08/04/2009
97-09 Johnson & Johnson Pacific Pty Ltd
Johnson & Johnson 9709 - Nicorette newspaper ad with man asleep in bed with lit cigarette in his mouth.
Dismissed Health Products Print 08/04/2009
July 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0199-19 Sleep Clinics Albury Wodonga
This television advertisement depicts a man who snores and his wife, who elbows him and pushes him out of bed. 
Upheld - Modified or Discontinued Health Products TV - Free to Air 10/07/2019
August 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0243-19 Soul Press
This Instagram story featured an image of bottles of orange liquid with the text "These babies are your key to a healthy flu free winter" and "All stores fully stocked up on our immunity shots".
Upheld - Modified or Discontinued Health Products Internet - Social - Instagram 07/08/2019
September 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0309-19 QLV
This radio advertisement features a reference to neighbours eating haggis.
Dismissed Health Products Radio 25/09/2019
0312-19 LifeStyles Healthcare
Skyn Lubricant - This TV on demand advertisement depicts various individuals’ hands caressing flowers, while the voice overs describe what they are looking for from their partners regarding their intimacy.
Dismissed Health Products TV - On Demand 25/09/2019
October 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0340-19 Repromed
This outdoor advertisement features a woman and baby sleeping with their faces near each other, and the text "You won't lose sleep over your decision (That'll come later)."
Dismissed Health Products Outdoor 23/10/2019
0342-19 PharmaCare
This television advertisement depicts a woman (Liesel Jones) speaking to the camera about starting Fatblaster.
Dismissed Health Products TV - Free to Air 23/10/2019
January 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0014-20 Aspen Pharmacare Australia Pty Ltd
The poster advertisement features an image of a woman seated behind a desk looking over her shoulder. There is a fishbowl around her and two goldfish swimming in the bowl. The text 'Could it be bacterial vaginosis?' is superimposed over the image.
Dismissed Health Products Poster 22/01/2020
March 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0110-20 PharmaCare
This television advertisement depicts three children as a voiceover states "fussy eater" (little girl in pink shirt), "super active" (young boy wearing medal and holding soccer ball), "having a growth spurt" (little boy in green shirt). A woman comes is then depicted stating: "When kids need a vitamin boost they'll love, I trust Kids Smart Vita Gummies. Packing with healthy nutrition to help support healthy growth and development, immunity, thinking brains and strong bones. No matter how fussy they are, kids love Kids Smart Vita Gummies."
Dismissed Health Products TV - Free to Air 25/03/2020
April 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0129-20 Chemist Warehouse
This Pay TV advertisement features four women in swimwear on the beach and surrounds exercising and playing games on the beach as well as dancing and drinking the advertised product. The words New Me, New You appear on screen with the final shot of the product and the Chemist Warehouse logo at the end.
Dismissed Health Products TV - Pay 08/04/2020
June 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0175-20 Sanofi
This television advertisement for Bisolvon depicts a family in a park. The mother coughs into her elbow.
Dismissed Health Products TV - Free to Air 10/06/2020
June 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0196-20 Lions Eye Institute
This radio advertisement features a voice over talking about people who wear glasses or contacts and swimming.
Dismissed Health Products Radio 24/06/2020

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