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E.g., 20/06/2022
E.g., 20/06/2022
June 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0198-20 Johnson & Johnson Pacific
This television advertisement for Codral shows scenes of people adapting to isolation and social distancing requirements.
Dismissed Health Products TV - Free to Air 24/06/2020
July 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0201-20 Bayer Australia
This television on demand advertisement features Australian YouTube entertainers “SketchShe” onboard a fictional airline “SketchShe Airlines”. They dance with passengers to a choreographed routine and sing:
Dismissed Health Products TV - On Demand 08/07/2020
0209-20 Horizon Plastic Surgery
This billboard advertisement features an image of a middle aged woman wearing glasses who is frowning. The text above the image reads "HOME + SCHOOLING =".
Dismissed Health Products Billboard 08/07/2020
0163-20 Opti-Pharm Pty Ltd
This television advertisement opens with a black screen and the words “Studies show that being overweight can impair your immune system” followed by a montage of images.
Dismissed Slimming TV - Free to Air 08/07/2020
July 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0226-20 Sonus Complete
This advertisement is a YouTube video embedded in a website and begins with a man saying "Almost three years ago, I was holding a gun to my head, ready to blow my brains out, while my entire family watched in horror."
Upheld - Not Modified or Discontinued Health Products Internet 22/07/2020
August 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0234-20 Galderma Australia Pty Ltd
This TV on Demand advertisement features two teenage girls sitting on some stairs looking at their phones.
Dismissed Health Products TV - On Demand 12/08/2020
0231-20 One to One Diet
This television advertisement features an animated woman standing on a stage singing into a microphone about a new diet.
Dismissed Slimming TV - Free to Air 12/08/2020
September 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0258-20 GlaxoSmithKline Consumer Healthcare Australia Pty Ltd
This television advertisement for Panadol Rapid depicts a man waking up early, going to a busy work day, and picking his daughter up from school.
Dismissed Health Products TV - Free to Air 09/09/2020
October 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0298-20 Modibodi
This TV-on-Demand advertisement features a promotion for new period underwear.
Dismissed Health Products TV - On Demand 07/10/2020
0300-20 Modibodi
This Pay-TV advertisement features a promotion for new period underwear.
Dismissed Health Products TV - Pay 07/10/2020
0288-20 Chemist Warehouse
This television advertisement for Optifast features various scenes of a woman interspersed with a spokesman
Dismissed Slimming TV - Free to Air 07/10/2020
October 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0314-20 Chemist Warehouse
This billboard advertisement depicts two women sitting on the boot of a convertible car with their feet on the rear seat. A man is in the driver's seat. Text states "Hayfever relief. Treat + prevent".
Upheld - Modified or Discontinued Health Products Billboard - Digital 21/10/2020
0315-20 Cosmetique
This transport advertisement features an image of a woman in a pink bikini top. Text covering her face states "Breast augmentation from $5999 all inclusive!". Text covering her torso states "Put your job seeker to bigger use".
Dismissed Health Products Transport 21/10/2020
November 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0322-20 Mosh
This Pay TV commercial is set in the footy locker room, with the team dressed in inflatable phallic-like costumes.
Dismissed Health Products TV - Pay 11/11/2020
December 2020
Case number Ad Standards description Determination Categorysort descending Media Determination date
0376-20 LifeStyles Healthcare
This TV On Demand advertisement depicts a number of individuals in intimate positions with a partner in a car and room, while the voice over recites the song “Heads, Shoulders, Knees and Toes, and eyes, ears, mouth, nose", to accompany the movement of these different body parts.
Dismissed Health Products TV - On Demand 16/12/2020
0362-20 Laser Clinics Australia
This advertisement appeared on the Spotify app. There are several versions with different layout, however all contain an image of a woman's midsection. She is wearing a white crop tops and pants and is grasping her skin. The accompanying text states "Freeze away the bits that won't budge".
Dismissed Slimming App 16/12/2020
February 2021
Case number Ad Standards description Determination Categorysort descending Media Determination date
0029-21 Reckitt Benckiser
This television advertisement depicts a woman in a yellow artistic room who stands up from a couch as music plays, and walks down stair steps with glitching effects on her walking, before she ingests a tablet and is able to dance free of the bodily glitches.
Dismissed Health Products TV - Free to Air 24/02/2021
0026-21 WW Australia & New Zealand
This advertisement features a mix of members discussing their favourite features in the app. One is exercising in a living room, one is seen making dinner for two young boys, one is seen using the app from bed with her baby resting on her chest before cutting to a shot of her holding her baby in the air, and one is seen enjoying dinner with friends.
Dismissed Slimming TV - Free to Air 24/02/2021
March 2021
Case number Ad Standards description Determination Categorysort descending Media Determination date
0050-21 Specsavers
This television advertisement depicts people plying beach volleyball, and it shows a player jumping up and hitting a live bird, thinking it was the ball.
Dismissed Health Products TV - Free to Air 10/03/2021
April 2021
Case number Ad Standards description Determination Categorysort descending Media Determination date
0102-21 GlaxoSmithKline Consumer Healthcare Australia Pty Ltd
This Pay TV advertisement depicts a man going about his hectic and high-pressure workday as a chef. A voiceover discusses the intensity of his day, and how he doesn’t want to let his team down in the kitchen.
Dismissed Health Products TV - Pay 28/04/2021
June 2021
Case number Ad Standards description Determination Categorysort descending Media Determination date
0176-21 Reckitt Benckiser
This television advertisement depicts a father and son getting on public transport. One seat is available, a tradesman getting off. The father and son hesitate, but then use Glen 20 product to wipe down seat.
Dismissed Health Products TV - Free to Air 23/06/2021
July 2021
Case number Ad Standards description Determination Categorysort descending Media Determination date
0202-21 Asaleo Care - Libra
This television advertisement features a jingle which says "wear, bleed, wash, repeat".
Dismissed Health Products TV - Free to Air 14/07/2021
July 2021
Case number Ad Standards description Determination Categorysort descending Media Determination date
0212-21 Tropeaka
This series of stories posted to the @sarah's_Day Instagram account feature: - a woman's hand holding a bottle ladled 'hair complex' moving it from side to side. Text on the screen says, "I feel like my hair has already come such a long way! I've been taking these of over a month now! @tropeaka" - a close up of the bottle with the ingredient list circled, a line of raised hands emoji's and the words "Based off Chinese medicine". - two pictures, one of a woman holding her hair out and the other pushing her hair back to show the hair line.
Upheld - Not Modified or Discontinued Health Products Internet - Social - Instagram 28/07/2021
August 2021
Case number Ad Standards description Determination Categorysort descending Media Determination date
0222-21 Go Bare Skin
This TikTok post on the leahjay_ account features Leah promoting the Go Bare laser hair removal device.
Upheld - Modified or Discontinued Health Products Internet - Social - Other 11/08/2021
August 2021
Case number Ad Standards description Determination Categorysort descending Media Determination date
0234-21 Pilot Mens Health
This TV On Demand advertisement features an Olympic-style track running event, with commentary overlaid. A man starts running early, ‘jumping’ the starter’s gun and celebrating at the end thinking he has won. Only then does he realise that the race has not yet begun.
Dismissed Health Products TV - On Demand 25/08/2021
September 2021
Case number Ad Standards description Determination Categorysort descending Media Determination date
0249-21 Mosh
This Pay TV advertisement has two versions referring to male hair loss.
Dismissed Health Products TV - Pay 08/09/2021
September 2021
Case number Ad Standards description Determination Categorysort descending Media Determination date
0262-21 Hey Bud Skincare
This Instagram post on the @dibasabeti account features three images of a woman wearing a facemask with the caption, "Loving this cream. Use the code "dibasabeti for a discount ;)" The @heybudskincare account is tagged in the first image.
Upheld - Modified or Discontinued Health Products Internet - Social - Instagram 22/09/2021
0261-21 Eco Tan
This Instagram story posted by the @georgiestevenson account features an image of two tanning products on a bathroom sink and the captions, "last of the baby shower prep", "Two layers of my fave cacao tanning mousse & face tan water", "@ecotan" and "DC: georgieloves for 20% off".
Upheld - Not Modified or Discontinued Health Products Internet - Social - Instagram 22/09/2021
October 2021
Case number Ad Standards description Determination Categorysort descending Media Determination date
0282-21 Asaleo Care - Libra
This sponsored Facebook advertisement features the caption, "We think our Period Proof Hipster Briefs are pretty great. Find out what other bleeders have been saying about them..."
Dismissed Health Products Internet - Social - Facebook 13/10/2021
December 2021
Case number Ad Standards description Determination Categorysort descending Media Determination date
0337-21 Pilot Mens Health
This radio advertisement for erectile dysfunction features a reference to "favourite tool"
Dismissed Health Products Radio 08/12/2021
February 2022
Case number Ad Standards description Determination Categorysort descending Media Determination date
0021-22 Sarah's Day
This Instagram reel post dated January 1 2022 features a video. The caption on the post states "Sweat it Limitless NOW LIVE [fire emoji] [water emoji] [point down emoji] www.sarahsday.com In 8 weeks you’ll have 8 weeks of excuses or 8 weeks of sweat & progress!! The LIMITLESS kickstart to 2022 [clapping emoji] GO! GO! GO!".
Dismissed Health Products Internet - Social - Instagram 02/02/2022
February 2022
Case number Ad Standards description Determination Categorysort descending Media Determination date
0033-22 Naked Harvest Supplements
This Instagam advertisement dated December 8, 2021 is promoting the breast feeding supplement Mylk Shake.
Dismissed Health Products Internet - Social - Instagram 23/02/2022
March 2022
Case number Ad Standards description Determination Categorysort descending Media Determination date
0054-22 InstantScripts
This transport advertisement for a medical service features the words 'Real Australian Doctors" and an image of a phone with a picture of a doctor.
Dismissed Health Products Transport 23/03/2022
February 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0025-15 Pharmabrands Labs
Advertisement begins with a healthy sized person scoffing food and a voice over says "are you disgusted with how much weight you've put on over the holiday season". It follows with some pictures of people eating food and the voice over says "do you wish you'd stop stop stopped". The advertisement then introduces Rapid Loss as a means of weight loss.
Dismissed Slimming TV - Pay 11/02/2015
March 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0058-16 Pharmacare Laboratories
Various pack shots of the 'Skinny' weight loss products with clips of skinny/very slim women dancing around (some of whom are sipping drinks from a straw) and male voices in the background singing 'I love em, I love em, I love em... skinny' repeated over and over.
Dismissed Slimming TV - Free to Air 09/03/2016
0066-16 Pharmacare Laboratories
Advertising a range of dieting supplements called Skinny from Slim Right - sold by Woolworths
Dismissed Slimming TV - Pay 09/03/2016
March 2017
Case number Ad Standards description Determination Categorysort descending Media Determination date
0084-17 Weight Watchers
A collage of different people and scenarios. In one scene a woman chops some food and flicks it into a bowl with a large knife. The bowl is being held by a child.
Dismissed Slimming TV - Free to Air 08/03/2017
0111-17 Jenny Craig Weight Loss Centres Pty Ltd
Standard slimmer person showing off a nicer figure and stating how much weight loss they had achieved through the offices of Jenny Craig.
Dismissed Slimming TV - Free to Air 08/03/2017
July 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0265-15 Mitchell's Quality Foods
And I quote "being thinner and healthier makes you a better mother".
Dismissed Slimming TV - Pay 08/07/2015
September 2016
Case number Ad Standards description Determination Categorysort descending Media Determination date
0373-16 Hypoxi Head Office
Female voice over describes that she needs to lose weight in order to regain her self-confidence and look good in a bridesmaid dress.
Dismissed Slimming Radio 14/09/2016
January 2015
Case number Ad Standards description Determination Categorysort descending Media Determination date
0563-14 Pharmabrand Labs
Weight loss product, women on a beach talking about losing weight.
Dismissed Slimming TV - Free to Air 28/01/2015
November 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
203-98 Gloria Marshall Australia
Gloria Marshall Australia - Young woman with her Mother.
Dismissed Slimming 10/11/1998
211-98 Gloria Marshall Australia
Gloria Marshall Australia - "Start re-shaping your love life"
Dismissed Slimming 10/11/1998
September 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
326-08 Weight Watchers
Weight Watchers - woman wearing pink lacy underpants with jeans around her thighs on ebay website "feel bullied by your clothes?"
Dismissed Slimming Internet 16/09/2008
October 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
372-06 Jenny Craig Weight Loss Centres Pty Ltd
Jenny Craig - woman tells us friends say she's not fat but wants to lose some weight so she joined JC - lost 7kg in 8 weeks
Dismissed Slimming 10/10/2006
November 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
414-08 Dr Tim's Success
Dr Tim's Success - young woman shown with cartoon bite marks in body - 'eats away your body fat'
Dismissed Slimming 12/11/2008
March 2010
Case number Ad Standards description Determination Categorysort descending Media Determination date
86-10 Pharmacare Laboratories
Pharmacare - Fat Blaster (86/10) TV. Womens torso to mid thigh in bikini bottons photoshopped to be even thinner
Dismissed Slimming 10/03/2010
April 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
88-99 Weight Watchers
Weight Watchers - "Woman smashing scales"
Dismissed Slimming 13/04/1999
August 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0253-19 Cosmetique
This radio advertisement features the voiceover “1, 2, skip a few, 99, 100. If you like taking shortcuts you might be interested in liposuction by Cosmetique, Australia’s leading cosmetic surgery clinic. Liposuction removes fat form various parts of the body including the tummy, hips, thighs, knees, ankles, upper arms and neck. Prices start from $1800. To book a consultation at your nearest Cosmetique clinic go to australiancosmetic.com”
Dismissed Slimming Radio 21/08/2019
November 2019
Case number Ad Standards description Determination Categorysort descending Media Determination date
0358-19 WeightLoss Solutions Australia
This radio advertisement features the a woman stating "I've never been on a date but a friend, he's just invited me to drinks".
Dismissed Slimming Radio 13/11/2019

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