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E.g., 20/06/2022
E.g., 20/06/2022
July 2002
Case number Ad Standards description Determination Categorysort descending Media Determination date
147-02 Pacific Toyota
Pacific Toyota - elderly woman driving away at speed after having car serviced.
Dismissed 09/07/2002
151-02 Nestle Australia Ltd
Nestle - Smooth 'n' Creamy chocolate - group in situation similar to AA meeting "I'm a chocoholic"
Dismissed 09/07/2002
154-02 Audi Australia Pty Ltd
Audi - vehicle being driven across desert and rocky terrain - 'Make your own road.'
Dismissed 09/07/2002
155-02 Sanyo Australia Pty Ltd
Sanyo Australia - man seemingly watching lawn bowls falling asleep, then we see he's watching it at home on big screen TV
Dismissed 09/07/2002
May 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
147-03 Mitsubishi Motors Aust Ltd
Mitsubishi - Outlander - driving fast and cornering quickly on beach.
Dismissed 13/05/2003
June 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
147-05 Toyota Motor Corp Aust Ltd
Toyota - Hilux 4WD - 'Get in or get out of the way' billboard (outdoor) Hilux crashing through billboard
Dismissed Outdoor 14/06/2005
149-05 Unilever Australasia
Unilever - Continental - Cup A Soup - 2 mature aged people in bed reading the Karma Sutra showing diagrams of people in sexually explicit poses
Dismissed Print 14/06/2005
150-05 Goodman Fielder Limited
Goodman Fielder - Country Cup - shows a masked male robber being beaten by a female security guard
Dismissed 14/06/2005
151-05 H J Heinz Co Australia Ltd
H J Heinz - Real Soup - people in the office singing 'for he's a jolly good fellow', one woman after eating real soups sings "for he's a bit of a sleazebag, and he has fake hair". Narrative declares "Take a Break from Fake"
Dismissed 14/06/2005
152-05 McDonald's Aust Ltd
McDonald's - Happy Meals - Kim Possible shows school kids using a 'transponder' (looks like they're talking on mobile phones)
Dismissed 14/06/2005
154-05 Volkswagen Group Australia Pty Limited
Volkswagen - Touareg - 4WD - "For the left side of the brain" gives description of vehicle, "For the right side of the brain" shows picture of 4WD on a grassy slope of a mountain
Dismissed Print 14/06/2005
156-05 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Harpic - mother with newborn baby, visitors come over to see new baby, one visiting woman goes to the toilet and notices the toilet is clean. "What does your loo say about you?"
Dismissed 14/06/2005
May 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
147-08 Funtastic Limited
Funtastic - Bratz dolls with clothing that changes colour in the sun
Dismissed 19/05/2008
May 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
147-99 Kellogg (Aust) Pty Ltd
Kellogg - "Folate in breakfast cereal"
Dismissed 11/05/1999
April 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
148-00 McDonald's Aust Ltd
McDonald's - Big Mac - Ouija board
Dismissed 09/04/2000
June 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
148-01 National Rugby League Ltd
NRL - Series of 3 State of Origin ads, and one in which man drives car door against Maroons (Qld) vehicle
Dismissed 12/06/2001
149-01 Ian Jones Insurance Brokers Pty Ltd
Ian Jones Insurance - 'Cover your assets' - naked man (Print)
Dismissed Print 12/06/2001
October 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
148-98 Goodman Fielder Baking Australia
Goodman Fielder - Naked man
Dismissed 13/10/1998
154-98 Mitsubishi Motors Aust Ltd
Mitsubishi - Lancer & Mirage runout sale.
Dismissed 13/10/1998
June 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
148-99 Kawasaki Motors Pty Ltd
Kawasaki Motors- "Caravan in desert"
Dismissed 08/06/1999
151-99 Sanitarium Health Food Company
Sanitarium - Weet Bix - "Nine children at table"
Dismissed 08/06/1999
154-99 McDonald's Aust Ltd
McDonald's - Mini football
Dismissed 08/06/1999
155-99 Kellogg (Aust) Pty Ltd
Kellogg - Corn Flakes - "Corn, a sacred grain"
Dismissed 08/06/1999
156-99 McDonald's Aust Ltd
McDonald's - Anzac Day - old digger being given a free coffee with thanks
Dismissed 08/06/1999
July 2004
Case number Ad Standards description Determination Categorysort descending Media Determination date
149-04 Coca-Cola South Pacific Pty Ltd
Coca-Cola - Diet Vanilla Coke - blindfolded woman compares Coke by licking man's bare chest
Dismissed 13/07/2004
151-04 IKEA (WA)
IKEA WA Beds & Baths promo - couple in bed, husband arrvies home, man jumps out of bed looking for a hiding spot - opens a cupboard and finds another man hiding.
Dismissed 13/07/2004
May 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
149-06 Pixel Multimedia
Pixel Multimedia - Phunk Mobile - Babe of the Day - text "HOT" for images of women in bikinis and underwear which you can download as wallpaper for mobiles
Dismissed 09/05/2006
151-06 IAG Insurance
IAG - NRMA - The Waltons - goodnight scenario with Broncos lights turning off - details of how NRMA can arrange temporary accommodation - someone breaks wind at the end and the lights go on again as others complain
Dismissed 09/05/2006
153-06 Ford Motor Co of Aust Ltd
Ford - Focus - Jackie O carries a fish in her car without spilling a drop of water, until she getst home and is distracted to see Andrew G driving past - she accidentally tilts the fish bowl and the fish goes down a drain
Dismissed 09/05/2006
155-06 Mobile Applications
Mobile Applications - Mandy and Candy - blond and brunette wearing black bikinis dancing provocatively and stating "We never stop stripping"
Dismissed 09/05/2006
May 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
149-07 Discount City Carpets
Discount City Carpets - "get laid" free
Dismissed 08/05/2007
July 1999
Case number Ad Standards description Determination Categorysort descending Media Determination date
149-99 adidas Australia Pty Ltd
adidas - "Take the local championship"
Dismissed 13/07/1999
February 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
15-00 Sporting Shooters Assoc of Aust (NSW) Inc
Sporting Shooters NSW
Dismissed 08/02/2000
February 2006
Case number Ad Standards description Determination Categorysort descending Media Determination date
15-06 Tricon Restaurants International
Tricon - KFC - young men at beach playing cricket, try to hit the ball towards two bikini-clad girls, but it reaches a muscled man wearing briefs. Fielder catches the ball but knocks the muscle man down on sand, falling on top of him
Dismissed 14/02/2006
February 2008
Case number Ad Standards description Determination Categorysort descending Media Determination date
15-08 Global One Mobile Entertainment
Global One - Paris Hilton behind bars - SMS "Porridge" or "Slammer" to 1995 1111
Dismissed 13/02/2008
March 1998
Case number Ad Standards description Determination Categorysort descending Media Determination date
15-98 Lexus Australia
Lexus Australia - "Don't worry Your Majesty."
Dismissed Print 10/03/1998
July 2001
Case number Ad Standards description Determination Categorysort descending Media Determination date
150-01 Groupe SEB Aust Pty Ltd
Groupe SEB - Avantis Iron by Tefal - iron with life of its own flattens cat
Dismissed 10/07/2001
151-01 Nintendo Australia Pty Limited
Nintendo - Conkers bad fur day
Dismissed 10/07/2001
152-01 Konica Australia Pty Ltd
Konica Australia - attractive female office worker describes photocopier to male colleagues
Dismissed 10/07/2001
153-01 Dolce Pelle Pty Ltd
Dolce Pelle - Sugaring - naked couple
Dismissed Print 10/07/2001
155-01 Novartis Consumer Health A/asia Pty Ltd
Novartis Consumer Health - Jarrah Café Latte - transvestite
Dismissed 10/07/2001
June 2003
Case number Ad Standards description Determination Categorysort descending Media Determination date
151-03 Kellogg (Aust) Pty Ltd
Kellogg - Coco Pops - 'Coco' fighting for Coco Pops World Cup - 'That cracks me up'.
Dismissed 10/06/2003
156-03 Mitsubishi Motors Aust Ltd
Mitsubishi - Triton Ute - swear words bleeped out.
Dismissed 10/06/2003
July 2005
Case number Ad Standards description Determination Categorysort descending Media Determination date
153-05 Thoroughbred Racing South Australia (SA) Limited
Thoroughbred Racing SA Limited - Adelaide Cup - shows a slow motion dressing of a woman, backview wearing only her underwear
Dismissed 12/07/2005
June 2007
Case number Ad Standards description Determination Categorysort descending Media Determination date
153-07 Lowenbrau Keller
Lowenbrau Keller - woman in German costume with low-cut cleavage holding 2 steins of beer as man looks down front of her dress at her breasts "We love working here"
Dismissed Transport 12/06/2007
April 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
154-09 Trader Dealer
Trader Dealer - Billboard. Blow up doll wearing a headset.
Dismissed Outdoor 22/04/2009
June 2000
Case number Ad Standards description Determination Categorysort descending Media Determination date
155-00 History Trust of South Australia
History Trust of SA - National Motor Museum - 'Sex Drive' Exhibition
Dismissed 13/06/2000
157-00 Holden Ltd
Holden - Astra - tarot cards - 'It's a boy thing'
Dismissed 13/06/2000
May 2009
Case number Ad Standards description Determination Categorysort descending Media Determination date
155-09 Hyundai Motor Company Australia Pty Ltd
Hyundai - TV. Chiller box in dashboard which dog licks and gets its tongue stuck to it.
Dismissed 14/05/2009
August 2002
Case number Ad Standards description Determination Categorysort descending Media Determination date
156-02 Nestle Australia Ltd
Nestle - Maggi - Potato Cheese Bake - mother commenting on daughter's vegetarianism and Buddhism.
Dismissed 12/08/2002

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