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E.g., 30/06/2022
E.g., 30/06/2022
November 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
401-03 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Finish - mother/mother-in-law brings own dishwashing detergent, disagreeing with daughters's use of "balls"
Dismissed 11/11/2003
October 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
402-06 Honda Australia Pty Ltd
Honda - Impossible Dream - man rides bikes and drives cars getting progressively faster as time goes by
Dismissed 10/10/2006
December 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
403-99 Rentlo
Rentlo - urinating in wardrobe
Dismissed 07/12/1999
404-99 Kraft Foods Ltd
Kraft Foods - mayonnaise - John Paul Young in restaurant with singing chef
Dismissed 07/12/1999
December 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
405-03 LG Electronics Aust Pty Ltd
LG Electronics - Air Conditioners - male mistakes air conditioner for museum exhibit.
Dismissed 09/12/2003
411-03 Ford Motor Co of Aust Ltd
Ford - Falcon RTV Ute - ute and motorcycle racing.
Dismissed 09/12/2003
413-03 Unilever Australasia
Unilever - Streets - Magnum Adulterberry ' 'Give in to it'.
Dismissed Outdoor 09/12/2003
421-03 Carlton Audio Visual
Carlton Audio Visual - Middle Eastern man with turban - 'Fanatics welcome'.
Dismissed Print 09/12/2003
422-03 Ford Motor Co of Aust Ltd
Ford - Courier - Turbo Diesel - men with high-pitched voices ask owner how it's going and vehicle owner with deep voice says "bloody beautiful mate"
Dismissed 09/12/2003
423-03 Nissan Motor Co (Aust) Pty Ltd
Nissan - Patrol 4WD Wagon - free alloy bullbar, lights and towbar - lights protrude beyond bullbar.
Dismissed 09/12/2003
429-03 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Preen - 'Sacked again' - wife keeps overalls so white that husband appears not to be pulling his weight at work.
Dismissed 09/12/2003
November 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
406-06 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Pine-O-Cleen - more germs on chopping board than toilet seat, germs on baby's highchair, coloured child in dog's basket, white child in clean environment
Dismissed 14/11/2006
414-06 TransACT Communications Pty Ltd
TransACT - Free Speech - protest in streets of Canberra/Queanbeyan for free speech - leader is handed a brochure announcing TransACT's "free speech" offer
Dismissed 14/11/2006
423-06 Muir Electrical Company
Muirs Electrical - Good Guys - man washing up puts electric toothbrush in water; man tells son to take to garden with extension cord; man put non-clothing gear in dryer and is injured;playing indoor footy while wife at cookery class - need Good Guys
Dismissed Radio 14/11/2006
426-06 Nissan Motor Co (Aust) Pty Ltd
Nissan - 350Z - car shown with all four wheels off the ground "Turns knuckles even whiter"
Dismissed Outdoor 14/11/2006
427-06 Jamberoo Action Park
Jamberoo Action Park - young teenage girl shown on water slide wearing skimpy bikini exposing small breasts
Dismissed 14/11/2006
October 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
406-09 Lighting International
Lighting International - TV images of woman stripping in front of a man then the lights go out.
Dismissed 28/10/2009
November 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
408-08 Jamba! GmbH
Jamba - Jamster - Achmed the dead terrorist - "Silence! I am going to kill you"
Upheld - Modified or Discontinued 12/11/2008
417-08 EMI Music Australia
EMI Music - Ministry of Sound Maximum Bass 4 - scantily dressed woman gyrates provactively
Dismissed 12/11/2008
418-08 Ocean Blue Fitness
Ocean Blue Fitness - billboard with photo of four bottoms (waist to ankle) in underwear
Dismissed Outdoor 12/11/2008
September 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
409-09 Essential Beauty Franchising
Essential Beauty Radio 409/09. dialogue refers to womens privates as her "Tasmania" and deforesting her Tasmania.
Dismissed Radio 09/09/2009
422-09 Peregrine Corp (Smokemart & Gift Box)
Peregrine - (422/09) Smokemart & Gift shop catalogue advertising novelty items for fathers day
Dismissed Print 09/09/2009
March 2000
Case number Ad Standards description Determination Categorysort ascending Media Determination date
41-00 Pizza Haven
Pizza Haven - panhandler-type with cattle prod
Dismissed 14/03/2000
February 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
41-01 Toyota Motor Corp Aust Ltd
Toyota - Landcruiser 78 - man shaving in vehicle
Dismissed Print 13/02/2001
March 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
41-04 Arnott's Biscuits Ltd
Arnott's - Tiny Teddy - Perfect Match - teddy portrayed as policeman with a pig's tail
Dismissed 09/03/2004
42-04 LG Electronics Aust Pty Ltd
LG Electronics - (print) adults holding child by wrists in a way to cause damage to wrists and elbows
Dismissed Print 09/03/2004
February 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
41-07 Holy Sheet
Holy Sheet - innuendo of "shit"
Dismissed Radio 13/02/2007
42-07 Global One Mobile Entertainment
Global One - Mobile Active - Candy Crib - woman sitting on chair with legs spread apart then four naked women romping in a spa bath
Dismissed 13/02/2007
February 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
41-09 Panasonic (Aust) Pty Ltd
Panasonic - plasma tv - shows children playing in the empty box from the product on the front lawn of home.
Dismissed 25/02/2009
February 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
41-10 Fairfax Digital
Fairfax Digital - RSVP (41/10) TV. Beautiful woman is told to "shut up it's 3 o'clock in the morning you bloody idiot when quoting Shakespeare
Dismissed 10/02/2010
May 1998
Case number Ad Standards description Determination Categorysort ascending Media Determination date
41-98 Sabrands Pty Ltd
Sabrands - Sante Pear Liquid Fruit - "The Handless Maiden"
Dismissed Radio 12/05/1998
March 1999
Case number Ad Standards description Determination Categorysort ascending Media Determination date
41-99 Sakata Rice Snacks Australia Pty Ltd
Sakata Rice Snacks - "Japanese style rice crackers"
Dismissed 09/03/1999
October 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
412-08 BSR Group
BSR Group - Betta Electrical - elderly lady with hoola hoop & underwear slides down legs
Dismissed 30/10/2008
413-08 Volvo Car Aust Pty Ltd
Volvo - S80 - car without number plate is driven on wrong side of road
Dismissed 30/10/2008
420-08 Jamba! GmbH
Jamba - Bubblemob - Simulated Lesbian Sex - "Diana fiddling with herself" and other images with explicit detail blocked out
Upheld - Modified or Discontinued TV - Pay 30/10/2008
September 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
414-09 Advanced Medical Institute
AMI Print 414/09. Mail delivered in yellow envelope with pamphlet enclosed with text "Want longer lasting Sex" in large blue type.
Upheld - Modified or Discontinued Print 16/09/2009
September 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
418-09 Advanced Medical Institute
AMI - (418/09) TV SMS TRY
Upheld - Modified or Discontinued 23/09/2009
419-09 Advanced Medical Institute
AMI - (419/09)- SMS TRY Billboard
Dismissed Outdoor 23/09/2009
428-09 Mitsubishi Motors Aust Ltd
Mitsubishi Motors TV 428/09. The ad depicts a Mitsubishi Outlander driving in braod daylight with its Fog lights on.
Dismissed 23/09/2009
February 2000
Case number Ad Standards description Determination Categorysort ascending Media Determination date
419-99 Dairy Farmers
Dairy Farmers - Dare - sexual athlete - 'I'll bet you always come first'
Dismissed 08/02/2000
422-99 McDonald's Aust Ltd
McDonald's - McOz Burger
Dismissed 08/02/2000
426-99 Sporting Shooters' Assoc of Aust (SA) Inc
Sporting Shooters SA
Dismissed 08/02/2000
March 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
42-01 Nestle Ice Cream
Nestle - Peters Frosty Fruits ice blocks - (1) obese man on motor bike; (2) overweight boy scout
Dismissed Outdoor 13/03/2001
43-01 Just Spectacles
Just Spectacles - man with hands on woman's breasts
Dismissed Outdoor 13/03/2001
February 2002
Case number Ad Standards description Determination Categorysort ascending Media Determination date
42-02 Subaru (Aust) Pty Ltd
Subaru - All-Wheel Drive system - Demonstrator Clearance - vehicles curve between people rather than witches' hats
Dismissed 12/02/2002
March 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
42-03 Volkswagen Group Australia Pty Limited
Volkswagen - young female driver listening to rock music.
Dismissed 11/03/2003
February 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
42-09 Mitsubishi Motors Aust Ltd
Mitsubishi - 4WD avoids traffic by leaving the road and driving 'off-road'and splashes water and mud onto other drivers.
Dismissed TV - Pay 11/02/2009
December 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
422-07 Kingsbury Antenna & Home Theatre
Kingsbury Antenna - couple arguing because they can't get the TV reception right - man ends up smashing the TV set
Dismissed Radio 11/12/2007
424-07 Jamba! GmbH
Jamba - Rude Fun Ringtones - "pick up the f***ing phone"; "your mother is fat" etc
Dismissed 11/12/2007
January 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
428-07 Goodyear Tyres
Goodyear Tyres - Dunlop - V8 Supercar footage followed by car weaving across road as in racing laps "what we learn on the track we take to the street"
Upheld - Modified or Discontinued 16/01/2008

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