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E.g., 03/12/2020
E.g., 03/12/2020
April 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0141-12 Big Night Recovery
An image of a man under the influence of alcohol, enjoying a night out with friends. The caption reads, “In 5 hours time he’ll be pulling levers on a 20 tonne crane”. An image of a man under the influence of alcohol, enjoying a night out with friends. The caption reads, “In 4 hours time he’ll be using a nail gun on a worksite” An image of two men under the influence of alcohol, enjoying a night out with friends.
Upheld - Modified or Discontinued Health Products Outdoor 11/04/2012
February 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
8-01 Hagemeyer Lifesyle Brands (Aust) Pty Ltd
Hagemeyer Lifestyle - Polaroid - female streaker
Dismissed Health Products 13/02/2001
October 2002
Case number Ad Standards description Determination Categorysort ascending Media Determination date
240-02 GlaxoSmithKline Australia Pty Ltd
GlaxoSmithKline - Beconase for hay fever - animated woman riding bicycle without helmet.
Dismissed Health Products 08/10/2002
May 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0173-10 Brindabella Hearing
A man is watching television with his friends. Tracey enters and asks if they would like some dinner. The man mishears and replies that 'yes she does look thinner'. End tag with Brindabella Hearing Centre contact details.
Dismissed Health Products 12/05/2010
June 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0233-15 Victorian Hearing
The ad stated that hearing aids can be ugly, but they had a solution that was invisible.
Upheld - Modified or Discontinued Health Products Internet 10/06/2015
May 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
146-03 GlaxoSmithKline Australia Pty Ltd
GlaxoSmithKline - Valtrex - 'She is one of the one in eight Australians who have genital herpes'.
Dismissed Health Products 13/05/2003
July 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0269-10 Wyeth Consumer Healthcare Pty Ltd
Scenes alternate between a woman dressed in sportswear entering a building and going for a swim, with the same woman sat on her couch wearing a dressing gown and blowing her nose. A female voice over says "If you think cold and flu...will stop me, you don't know Dimetapp." A male voice over then describes Dimetapp's "fast acting liquid capsules" and the final screen shot has the words "Dimetapp. What a relief".
Dismissed Health Products 14/07/2010
0254-10 Supplemax
A woman's voice states "Why do as many as 20% of men and women in relationships have affairs? The sex is better." She then goes on to say that Supplemax can be used for many sexual problems; "Supplemax, for a powerful satisfying sex life. Go to S-max - that's S-max.com.au or call 1300 975 875."
Dismissed Health Products Radio 14/07/2010
June 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
160-05 Schering-Plough Pty Ltd
Schering - Postinor 2 - (print) morning after pill appeared in Who Weekly
Dismissed Health Products Print 14/06/2005
September 2015
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0346-15 Chemist Warehouse
The promotional material shows a man with his arm around a boy & in his other hand is a tobacco pipe. "Smell like a sir" suggests to me that smoking a pipe is 'sophisticated .
Upheld - Modified or Discontinued Health Products Promotional Material 09/09/2015
November 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
465-08 Advanced Medical Institute
AMI - Prostate Health Clinic - Are you getting up several times a night.
Dismissed Health Products 26/11/2008
May 2001
Case number Ad Standards description Determination Categorysort ascending Media Determination date
86-01 Nestle Confectionery
Nestle - ACTIV - woman's head with dissected body of mannequin
Dismissed Health Products Outdoor 08/05/2001
October 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0342-19 PharmaCare
This television advertisement depicts a woman (Liesel Jones) speaking to the camera about starting Fatblaster.
Dismissed Health Products TV - Free to Air 23/10/2019
February 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
28-10 Valeant Pharmaceuticals Australasia
Valeant Pharmaceuticals (28/10) - Outdoor - Indoor Cricket's Crap
Dismissed Health Products Outdoor 10/02/2010
34-10 FAUK
Fauk (34/10) Print. Fauk n Fat catalogue
Dismissed Health Products Print 10/02/2010
July 2014
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0227-14 iNova Pharmaceuticals Australia Pty Ltd
The advertisement depicts two men embracing on a beach, intercut with a man in a business suit attempting to take liquid medicine via a spoon in an elevator.
Dismissed Health Products TV - Free to Air 09/07/2014
August 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0234-20 Galderma Australia Pty Ltd
This TV on Demand advertisement features two teenage girls sitting on some stairs looking at their phones.
Dismissed Health Products TV - On Demand 12/08/2020
July 2012
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0290-12 Reckitt Benckiser (Aust) Pty Ltd
The Advertisement is a print ad for Reckitt Benckiser’s Strepsils throat lozenges in the Australian Woman’s Weekly. The Advertisement features a picture of a slice of bread on a plate. The bread appears to be fairy bread. Upon closer examination it is apparent the bread is covered in dressmaker pins with multi-coloured heads. The Advertisement features the tagline ‘Swallowing doesn’t have to feel like this!’ together with a picture of each of the Products, a description of their listed indications and mandatory warning statements.
Dismissed Health Products Print 25/07/2012
September 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0429-18 Specsavers Pty Ltd
That vision is priceless and cannot have a price attached to it
Dismissed Health Products Internet - Social - Other 26/09/2018
April 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
153-09 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Nurofen Zavance. TV pain reliever depicted as faster car overtaking slower car on wrong side of road.
Dismissed Health Products 22/04/2009
June 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0287-18 Innova Derma
It is an aid for male masturbation
Dismissed Health Products Internet 20/06/2018
July 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0325-17 Aqua Cleanse Pty Ltd
The advert is a very large billboard and reads as follows: "It’s ok to lose your sh*t sometimes because if you don't you'll end up full of sh*t" AquaHealth 1300-802-083"
Upheld - Modified or Discontinued Health Products Billboard 26/07/2017
December 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0419-13 Menarini
A couple on bed in a suggestive pose, sexual messages and text.
Dismissed Health Products Print 11/12/2013
March 2017
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0121-17 Chemist Warehouse
There are two ads one has a woman in a red dress sedatively wrapping herself around people that are ill with cold and flu symptoms. The other is a man in a suit jacket over his shoulder swanning into an office where people are sic again with flu symptoms taking the phone from them, sharing their food, and purposefully being within their space so that they cough and sneeze at him.
Dismissed Health Products TV - Free to Air 22/03/2017
March 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
60-07 Pfizer Australia Pty Ltd
Pfizer - Diflucan Duo - woman treating herself for vaginal thrush on camera -combined ad for tablet and cream
Dismissed Health Products 13/03/2007
August 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
217-05 Naturopathica
Naturopathica - Diuret - "my belly is like a camel's hump"
Dismissed Health Products Print 09/08/2005
219-05 Bayer Australia Ltd
Bayer - Berocca - speeding train comes up behind athlete running on railway track
Upheld - Modified or Discontinued Health Products 09/08/2005
July 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
222-08 GlaxoSmithKline Australia Pty Ltd
GlaxoSmithKline - Panadol - man goes diving with cold/flu
Dismissed Health Products 09/07/2008
April 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0151-16 Boeringer-Ingelheim Pty Ltd
Antistax ad shows a woman standing on an elephant’s trunk.
Dismissed Health Products TV - Free to Air 13/04/2016
April 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0162-10 Advanced Medical Institute
This radio advertisement commences with background song “I wanna do it like an animal”. Female “My bloke makes love like a rabbit.” Male “I’m always at it.” Female “Yeah and 10 seconds later you hop off.” Male “sorry”. Female “I want you to do it like a Tasmanian Devil”. Male “A Tasmanian Devil?”. Female “They can go for hours”. Male “No way”.
Dismissed Health Products Radio 28/04/2010
August 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
313-09 The No Brace Centre
THe No Brace Centre TVC shows children talking about how traditional braces are terrible and "no braces" are cool.
Dismissed Health Products 26/08/2009
October 2008
Case number Ad Standards description Determination Categorysort ascending Media Determination date
388-08 Johnson & Johnson Pacific Pty Ltd
Johnson & Johnson - Codral - Soldier on with Codral - encouraging people to return to work
Dismissed Health Products 08/10/2008
September 2010
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0370-10 Fisherman's Friend
Two men are stood in front of a truck parked next to a busy road. One man opens a packet of Fisherman's Friends and the other man asks if he can have one. He takes a lozenge, puts it in his mouth then both men turn to watch a woman approaching them. She is wearing skintight red pvc with a matching rain hat, and is carrying a large fish. She uses the fish to slap the man eating the Fisherman's Friend across the face. She then turns and walks away as the man smiles and says, "Oh yeah!" A male voice over says, "New resealable Fisherman's Friends.
Dismissed Health Products 08/09/2010
October 2000
Case number Ad Standards description Determination Categorysort ascending Media Determination date
278-00 Janssen Cilag Pty Ltd
Janssen Cilag - Livostin nasal spray
Dismissed Health Products 17/10/2000
November 2004
Case number Ad Standards description Determination Categorysort ascending Media Determination date
289-04 Aventis Pharma Pty Ltd
Aventis Pharma - Telfast - elderly man puts face into cat's fur and calls it "puss"
Dismissed Health Products 09/11/2004
May 2007
Case number Ad Standards description Determination Categorysort ascending Media Determination date
135-07 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Nurofen - Dad-proof cap
Dismissed Health Products 08/05/2007
March 2005
Case number Ad Standards description Determination Categorysort ascending Media Determination date
42-05 GlaxoSmithKline Australia Pty Ltd
GlaxoSmithKline - Panadol - rodeo rider shown working and home life - takes a Panadol when he has a headache
Dismissed Health Products 08/03/2005
June 2009
Case number Ad Standards description Determination Categorysort ascending Media Determination date
254-09 Pfizer Australia Pty Ltd
Pfizer - Tv ad for quit smoking products outsmartcigarettes.com.au
Dismissed Health Products 24/06/2009
April 2018
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0197-18 Aqua Cleanse Pty Ltd
Big blue billboard. The billboard says 'It's okay to lose your shit sometimes because if you don't, you'll end up full of shit', but in place of the word 'shit' is the emoji for it.
Dismissed Health Products Billboard 24/04/2018
August 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
267-03 Procter & Gamble Australia Pty Ltd
Procter & Gamble - Vicks Vapodrops - couple kissing.
Dismissed Health Products 12/08/2003
March 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0110-20 PharmaCare
This television advertisement depicts three children as a voiceover states "fussy eater" (little girl in pink shirt), "super active" (young boy wearing medal and holding soccer ball), "having a growth spurt" (little boy in green shirt). A woman comes is then depicted stating: "When kids need a vitamin boost they'll love, I trust Kids Smart Vita Gummies. Packing with healthy nutrition to help support healthy growth and development, immunity, thinking brains and strong bones. No matter how fussy they are, kids love Kids Smart Vita Gummies."
Dismissed Health Products TV - Free to Air 25/03/2020
June 2003
Case number Ad Standards description Determination Categorysort ascending Media Determination date
157-03 Pfizer Australia Pty Ltd
Pfizer - Nicorette - woman running in railway yard.
Dismissed Health Products 10/06/2003
September 2006
Case number Ad Standards description Determination Categorysort ascending Media Determination date
362-06 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Nurofen - Samantha Perkins tells Georgie Parker she takes Nurofen Plus for strong pain, and Nurofen for mild pain. "I take Nurofen at the slightest sign of pain"
Upheld - Modified or Discontinued Health Products 12/09/2006
March 2019
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0058-19 Molemap
The advertisement is brief, with narration asking the audience if they have ever been sunburnt or considered skin cancer. Moles are showed an question marks and the narrator suggests getting a mole map.
Dismissed Health Products TV - Free to Air 06/03/2019
May 2013
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0134-13 Pfizer Australia Pty Ltd
A mother and daughter are playing tennis against two male opponents.The mother hits the ball across the net, and the ball strikes the younger male opponent.The daughter says “Mum, you move so well”.
Dismissed Health Products TV - Pay 01/05/2013
August 2000
Case number Ad Standards description Determination Categorysort ascending Media Determination date
214-00 Warner Lambert Consumer Health Care Pty Ltd
Warner Lambert - Sudafed - 'unblocking' the nose
Dismissed Health Products 08/08/2000
June 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0196-20 Lions Eye Institute
This radio advertisement features a voice over talking about people who wear glasses or contacts and swimming.
Dismissed Health Products Radio 24/06/2020
July 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0226-20 Sonus Complete
This advertisement is a YouTube video embedded in a website and begins with a man saying "Almost three years ago, I was holding a gun to my head, ready to blow my brains out, while my entire family watched in horror."
Upheld - Not Modified or Discontinued Health Products Internet 22/07/2020
October 2020
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0298-20 Modibodi
This TV-on-Demand advertisement features a promotion for new period underwear.
Dismissed Health Products TV - On Demand 07/10/2020
June 2016
Case number Ad Standards description Determination Categorysort ascending Media Determination date
0237-16 Health World Limited
Inner Health Plus animated characters advertise all products are good for you and are cool in the fridge
Dismissed Health Products TV - Free to Air 08/06/2016

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