1. Home

Ad Standards Community Panel Cases

Search Cases

E.g., 04/07/2022
E.g., 04/07/2022
April 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0102-14 Hudson's circus
Advertising circus performance coming to Loganholme Qld
Dismissed Entertainment 09/04/2014
0103-14 The Body Shop
Window sized poster advertising large bottle of shower gel. The bottle is tucked into and is sticking out and upwards of the centre front of a man's shower towel, which is low-slung on his hips after a shower. Words in big print are 'WAKE UP TO A BIG ONE EVERY MORNING' or something similar.
Dismissed Toiletries Poster 09/04/2014
0104-14 The Negotiator
The advertisement, which is located on two vehicles that are always parked in front of a church and adjacent to a primary school reads something along the lines of "Get your attention?" and below has a picture of a woman in a bikini standing in a provocative way, it is a sexually suggestive advertisement suggesting that this particular company is good at getting attention through sexually suggestive imaging.
Dismissed Professional Services Transport 09/04/2014
0105-14 Aussiebum
There is a man with no shirt and red underpants lying back in a suggestive pose. He appears to have an erection or at least emphasised genitals in a pornographic way.
Dismissed Lingerie Transport 09/04/2014
0106-14 Johnson & Johnson Pacific Pty Ltd
A young girl typing onto her computer words to the effect " How do I know to put it in the right hole".
Dismissed Toiletries TV - Pay 09/04/2014
0107-14 Johnson & Johnson Pacific Pty Ltd
Various women and girls in the ad discussing period flooding,(covering her dress with a shawl) putting tampons up there....( a young girl reading what to do and displaying a tampon) a photo of a young gymnasts in a group of gymnasts highlighting her period pad showing for everyone to see (making a comment about being on her grandfathers shelf for ever).
Dismissed Toiletries Cinema 09/04/2014
0108-14 Target Australia Pty Ltd
Gok Wan was advertising bras and refers to women's breasts as assets.
Dismissed Lingerie 09/04/2014
March 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0102-15 Wicked Campers
Wicked Campers van, rego 1CFS 129.  Text reads, "It makes my heart race when you sit on my face".
Dismissed Travel Transport 25/03/2015
0109-15 Holden Ltd
The advert shows car towing caravan across country and getting held up by another vehicle towing a caravan. The young boy in the vehicle mimcks the driver and says "bloody caravaners."
Dismissed Vehicle TV - Pay 25/03/2015
March 2016
Case number Ad Standards description Determinationsort descending Category Media Determination date
0102-16 Sportsbet
Advertisement showing the sports bet app and how to place bets over the app - the hunch.
Dismissed Gambling TV - Free to Air 23/03/2016
0103-16 Hyundai Motor Company Australia Pty Ltd
An advertisement for the Hyundai Santa Fe motor vehicle
Dismissed Vehicle TV - Free to Air 23/03/2016
0104-16 Ella Bache
Two naked women advertising Ella Bache
Dismissed Toiletries Poster 23/03/2016
0105-16 Hesta
Advertisement is for Hesta of a community nurse providing services to homeless people.
Dismissed Insurance TV - Free to Air 23/03/2016
0106-16 Parfums Christian Dior
In the Advert there is a man and woman and if flicks between the two.
Dismissed Toiletries TV - Free to Air 23/03/2016
March 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0102-17 Yum Restaurants International
The advertisement is for KFC fried chicken and was released on Snapchat on Saturday 28 January 2017 to coincide with the final of the Big Bash League Cricket, of which KFC is a major sponsor.The advertisement was an interactive Snapchat lens featuring KFC’s Buckethead. It enabled users to take a photo of themselves with a virtual KFC Buckethead imposed over it. The lens included an ‘open your mouth’ trigger, with the KFC Buckethead spinning and flying chicken exploding into fireworks. Due to the transitory nature of Snapchat, the advertisement can no longer be accessed.
Dismissed Food/Bev Groceries Internet - Social - Other 08/03/2017
0103-17 AAMI
A family has broken down in Woop Woop, up "Ship Creek".https://www.youtube.com/watch?v=KFD6iiavcrk
Dismissed Insurance Internet 08/03/2017
0105-17 Department of Planning, Transport and Infrastructure (SA)
VEGAN.... becomes .... BACON
Dismissed Automotive Billboard 08/03/2017
0108-17 Latter Day Saints Church
This was an ad stating Mormons, a picture of a bible, a couple walking with a very small. Hold between them.
Dismissed Religion/Beliefs TV - Free to Air 08/03/2017
0109-17 Reckitt Benckiser (Aust) Pty Ltd
ADVERT FOR PAIN RELIEF FOR CHILDREN
Dismissed Health Products TV - Free to Air 08/03/2017
April 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0103-11 McDonald's Aust Ltd
McDonald's Happy Meal website: www.happymeal.com.au
Dismissed Food/Bev Groceries Internet 13/04/2011
0104-11 McDonald's Aust Ltd
A voiceover say "dinner's ready' and a hand places a McDonald's family dinner box on the table. The voiceover then say that the dinner displayed will "save over $13 with MacDonald’s ....for just $19.95".
Dismissed Food/Bev Groceries 13/04/2011
0109-11 Sir Walter Premium Lawn Turf
Nigel Ruck is shown first cutting then removing a small tree from a section of lawn as he talks about the benefits of lawn rather than trees in the yard. Voiceover states ‘Want to lower your home’s carbon footprint, get rid of these - lawn spikes . Your average Sir Walter lawn absobs more carbon and generates more oxygen that the world’s largest tree.’
Dismissed House Goods Services 13/04/2011
March 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0103-12 National Gallery of Victoria
Image of a naked woman reclining on a bed with her hand on her hip. Her breasts and nipples are prominent. The image is part of a 1927 Christian Schad portrait and is displayed next to the entrance to the museum with the other half of the painting featuring a man wearing a see through top on the other side of the entrance.
Dismissed Entertainment Poster 28/03/2012
0104-12 My Dental Team
A voice which sounds like a young boy describes why he likes My Dental Team at Shellharbour with one of the reasons given as because the dental nurse holds his hand and is hot.
Dismissed Professional Services Radio 28/03/2012
0105-12 Swisse Vitamins Pty Ltd
This advertisement is for Swisse Children’s Ultivite and features an eight year old girl stating she doesn’t always eat all of her vegetables, hence her mum buys her Swisse Children’s Ultivite - to help keep her healthy and maintain healthy energy levels. She then goes on to display what she can do when she is feeling healthy ie. bouncing around energetically, mimicking martial arts moves.
Dismissed Health Products 28/03/2012
0107-12 Diageo Australia Ltd
The advertisement depicts a man in bed with computer generated images of two dolphins. The text reads, "Clear character 5 times filtered" and there is an image of Bundaberg Five rum.
Dismissed Alcohol Billboard 28/03/2012
0108-12 Bulla Dairy Foods
We see a guy aged about 30, in his dressing gown, in a suburban kitchen. He opens his freezer and shuts his eyes as he delves into a box of Bulla Crunch. He pulls out a Bulla Caramel Crunch. He shouts with glee "It’s Caramel Monday! Yeah!" He whips off his dressing gown to reveal his caramel coloured fake tan and ‘Monday’ Y-fronts. He proceeds to do a robot dance round his kitchen. We cut to the Caramel flavoured ice cream on the stick. As it spins, it gets covered in chocolate. Biscuit bits ‘pop’ out of the ice cream. We then see a completed ice cream.
Dismissed Food/Bev Groceries 28/03/2012
0109-12 EMI Music Australia
Rapper/hip hop artist 360 speaks direct to camera to introduce and promote his album 'Falling and Flying' saying, "Go and buy this or I'm gonna kick your dog in the fucking head". Although the sound is muted when he says "kick your dog in the fucking head" you can see him mouth the words.
Dismissed Entertainment Internet 28/03/2012
April 2013
Case number Ad Standards description Determinationsort descending Category Media Determination date
0103-13 Eskanders Betstar Pty Ltd
The advertisement was a male telling people that as black cats are considered bad luck, and with the 13th of the month approaching, that people who wanted to win at gambling should be catching black cats and bringing them to Betfair. It goes on to say that Betfair will only accept cats that are alive because "A dead black cat can't cross your path". The advertisement ends with the man's voice saying that kitty litter and cat food won't be accepted.
Dismissed Gambling Radio 10/04/2013
0105-13 News Ltd
Outdoor poster ad - says "Debbie here used to be a real cow 'insert pic of handbag' now she's got style" 'insert picture of Sunday style magazine.
Dismissed Media Outdoor 10/04/2013
0107-13 Live Nation Australia
It was a promotional picture of 'Rihanna' for her upcoming concert in September. It was on page 12 of an edition of 'The Advertiser' on 14 March 2013. Rihanna is seemingly naked with one arm across one breast and the words unapologetic across the other breast.
Dismissed Entertainment Print 10/04/2013
0108-13 Diageo Australia Ltd
J&B Alcohol advertisement on side of local buses. Depicts young people partying and drinking in a club environment and in a 'junkyard' with women in this particular environment wearing short shorts, crop tops etc. Also images with people wearing swimming costumes
Dismissed Alcohol Transport 10/04/2013
0109-13 Sexpo Pty Ltd
Sexpo ad for Canberra Sexpo show.
Dismissed Sex Industry 10/04/2013
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0103-18 Stan
We love watching the cricket over summer as a family. My 15 year old, 11 year old and 8 year old all love sitting and watching with us. I am however concerned and disappointed with some of the ads that are shown in the breaks. Three that I will use as examples. Firstly, the 'Romper Stamper' ad, with the frightening faces in masks and violence, was excessive.
Dismissed Entertainment TV - Free to Air 07/03/2018
0104-18 General Mills Australia Pty Ltd
It shows a range of women with ridiculously exaggerated facial expressions being completely unable to control their cravings for a food bar/snack & then being satisfied & happy after they eat it.
Dismissed Food/Bev Groceries TV - Free to Air 07/03/2018
0108-18 Suncorp
Advertisement promoting GIO car insurance.
Dismissed Insurance TV - Free to Air 07/03/2018
0109-18 The Greater Union Organisation Pty Ltd
Cinebuzz email to members on 30 January regarding 50 Shades Of Grey upcoming final film release.
Dismissed Entertainment Email 07/03/2018
April 2019
Case number Ad Standards description Determinationsort descending Category Media Determination date
0104-19 Chatime
Transport advertisement with a quote from someone drinking a Chatime beverage: "My first Cha Time..."The ball felt weird in my mouth".
Dismissed Food/Bev Venue Transport 17/04/2019
0105-19 Tabcorp Holdings Limited
The  advert features a woman being asked by her male partner to name the event and she is given a "Millionaires Hot Seat" type choice of 4 answers. All 4 answers are the same "The Championships" and the woman is shown having difficulty answering the question while at the same time others (men voices) are shouting her the answer. 
Dismissed Gambling TV - Free to Air 17/04/2019
0106-19 Inspirations Paint
Television advertisement featuring a little girl flicking a spoonful of icecream into her grandmother's face so that she could be sent to her room to admire her new painted bedroom.
Dismissed House Goods Services TV - Free to Air 17/04/2019
0107-19 Construct Personnel
Advertisement on rear of Ute with business name on left side under this a blurry group of 9 people (from waist up) in various business/trade clothing. Their email address in center . Under this large telephone number contact. To the right of this on opposite side is a large clear picture of. Woman in hard hat and a speaking balloon with their Facebook contacts.
Dismissed Professional Services Transport 17/04/2019
May 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0105-11 Lifestyle Changes Centre
Image of an apparently naked woman reclining on a chair. Her legs are apart and there is a large, hairy cat sat between her legs. The text reads, "It's more obvious than you think..... IPL hair removal."
Dismissed Professional Services Print 11/05/2011
April 2012
Case number Ad Standards description Determinationsort descending Category Media Determination date
0106-12 Territory Insurance Office
The TVC depicts social occasions when drink driving is likely to occur to demonstrate how easy it is to find yourself over the limit and how easy it is to get caught by the Police. In one scene we see a man out to dinner with his partner and the voice over says, "Grabbing a bite with the missus. You deserve it" as we see the man drinking beer. We then see the man being breathalysed by the police.
Dismissed Community Awareness 11/04/2012
April 2015
Case number Ad Standards description Determinationsort descending Category Media Determination date
0106-15 Ashley Madison - Avid Life
I would like to see the advertisement taken off the tv , it's shocking to see that they have changed the avert and now it's with women , after so many complains I though they would of taken it down.
Dismissed Professional Services TV - Free to Air 15/04/2015
0107-15 Stihl Pty Ltd
A man displays a Stihl Chainsaw, and then casually places that unshielded chainsaw on top of an unstable pile of material in the back of a utility (in which a young lad is also sitting).
Dismissed Hardware/Machinery TV - Free to Air 15/04/2015
March 2017
Case number Ad Standards description Determinationsort descending Category Media Determination date
0106-17 Studiocanal
The ad was promoting the movie Gold.
Dismissed Entertainment TV - Free to Air 22/03/2017
March 2018
Case number Ad Standards description Determinationsort descending Category Media Determination date
0106-18 Hungry Jacks
TV commercial Free drink and Fries with ANY whopper.
Dismissed Food/Bev Venue TV - Free to Air 21/03/2018
0107-18 Hungry Jacks
Description of the advertisementThe advertisement is for a Hungry Jack’s Frozen Coke. The advertisement appeared as a post that was received by Instagram users in the week of 30 January 2018. The advertisement is attached to an email sent separately to the Advertising Standards Board. The advertisement is an animation.
Dismissed Food/Bev Venue Internet - Social - Instagram 21/03/2018
April 2011
Case number Ad Standards description Determinationsort descending Category Media Determination date
0108-11 How Good Is That
Billboard featuring text which reads, "Abortion. Your taxes at work in the community. www.howgoodisthat.org."
Dismissed Community Awareness Billboard 01/04/2011
April 2014
Case number Ad Standards description Determinationsort descending Category Media Determination date
0109-14 Capri Body Fashions
A group of Women walking down a street in their underwear
Dismissed Lingerie 23/04/2014

Pages